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Ask Our Expert: Why it’s important to get a flu vaccination

As cold and flu season approaches, it’s time to take proactive steps to ensure the health and well-being of everyone. Getting a flu vaccination is be the best defense in staying healthy this time of year. Klaus Ley, MD, founding co-director of the Immunology Center of Georgia, part of the Medical College of Georgia at Augusta University, emphasizes the significance of getting vaccinated against the flu. “The flu can have serious consequences and by getting vaccinated, you protect yourself and those around you,” Ley said. “It’s a simple yet effective way to prevent the spread of this contagious virus.” Flu vaccination is not only a responsible choice but also a crucial step in maintaining public health. The World Health Organization records about 1 billion cases of influenza each year. Severe cases often result in hospitalizations, contributing to up to 650,000 respiratory-related deaths globally. Worried about potential side effects from the vaccine? Ley said that’s a minor concern compared to the effects of the full-blown flu. According to the Centers for Disease Control and Prevention, life-threatening allergic reactions to flu shots are very rare. While severe reactions are uncommon, it’s important to let your health care provider know if you have a history of allergy or severe reaction to vaccines before getting a flu shot. “Common side effects from a flu shot could include soreness or swelling at the site of the injection, headache, low-grade fever, nausea, muscle aches or fatigue. Those minor side effects are an indication your immune system is responding as it should to the vaccination. You will experience much more severe fever, aches and other symptoms if you catch the flu without being vaccinated against it,” said Ley. Klaus Ley, MD, is the Georgia Research Alliance Bradley Turner Eminent Scholar in Immunology, founding co-director of the Immunology Center of Georgia, and a professor in the Department of Physiology at the Medical College of Georgia at Augusta University. He's available to speak with media regarding flu season and vaccinations - simply click on his icon now to arrange an interview today.

Where Will Millennials Take Us?

They’ve been described as entitled, self-centered and shallow. “Selfie-stick wielding, ‘KeepingUp with the Kardashians’-watching, soft-in-the-middle whiners” – Psychology Today. Worldwide, though, millennials (to whom also are attributed awesome characteristics like adaptability and creativity) are 1.8 billion strong, the most populated age group in modern history. And they’re soon to be our political, economic and social leaders. Where will they take us? How will their views shape our world? Jared McDonald’s new book, Citizens of the World, Political Engagement and Policy Attitudes of Millennials Across the Globe, uses data to examine this generation, born into technology, the “war on terror,” global interconnectedness and high unemployment. Published by Barnes & Noble in October 2022, the text looks at millennials’ attitudes about lifestyle, family life, gender roles, politics, religion and the future to better understand how governance might change under their leadership … and the influence they already wield. Millennials are a hot topic ... and for better or worse always in the news it seems as journalists, employers, parents and even professors work to figure this generation out. And if you'd like to know more - that where we can help. Published author and Assistant Professor of Political Science and International Affairs, Jared McDonald is available to speak with media - simply click on his icon now to arrange an interview today.

National Science Foundation awards almost $3M to Georgia Southern to launch research and mentoring program

The National Science Foundation awarded nearly $3 million to Georgia Southern University to launch the Research and Mentoring for Postbaccalaureates (RaMP) program. At each university, RaMP supports approximately 10 students per year in gaining full-time research experience, mentoring for potential career paths and building a network of professional contacts. Georgia Southern’s project, “Mentoring and Research Opportunities for Careers in Coastal Science (MROC2S),” aims to aid those with little to no exposure to research or the resources to do so. Checo Colón-Gaud, Ph.D., associate dean of the Jack N. Averitt College of Graduate Studies and principal investigator for a National Science Foundation grant, totaling almost $3M, that will be used for a research and mentoring program. “The target is to benefit underrepresented minority students to increase diversity in the STEM (science, technology, engineering and mathematics) fields,” said Checo Colón-Gaud, Ph.D., associate dean of the Jack N. Averitt College of Graduate Studies and the project’s principal investigator (PI). Beginning in August 2024, participating students will be given an annual stipend. The postbaccalaureate fellows will have the opportunity to learn regional-specific natural resource science and participate in meaningful training with their peers before entering the field. “It would benefit those who are not yet sure if they want to pursue careers in natural resource science or graduate studies after earning their undergraduate degree,” Colón-Gaud added. Georgia Southern’s awarded fund will extend through 2027, and with 10 participants at a time, Colón-Gaud anticipates that this “significant and transformative” experience should strengthen the workforce. Interested in learning more about the Research and Mentoring for Postbaccalaureates (RaMP) program or looking to talk with Checo Colón-Gaud? Contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.

Research explores recreational shark fishing's impact on protected species

In Delaware, recreational shark fishing is popular, with anglers taking part in half- and full-day shark fishing trips. However, they are prohibited from keeping protected species of sharks. A University of Delaware research team led by Aaron Carlisle, assistant professor in UD's School of Marine Science and Policy (SMSP), is studying the impact of releasing these sharks, aiming to understand their post-release survival and how fishing operations handle them. Carlisle, graduate student Bethany Brodbeck and Ed Hale, assistant professor and aquaculture specialist for Delaware Sea Grant, are conducting the field research for the study, riding along with recreational fishing vessels to better understand what happens to sharks when they are caught and released. Another component to the research is being led by George Parsons, E.I. du Pont Professor at UD’s College of Earth, Ocean and Environment, who is looking at the economic aspect, using survey-based research to value the shark fishery and study anglers’ perceptions and attitudes toward sharks and their management. Carlisle said the two concurrent studies will help gauge the biological and economic impacts of the shark fishery in Delaware. “We want to find out how much money the fishery is actually drawing to the economy,” Carlisle said. “We also want to find out how the fishery is actually impacting the populations of sharks in Delaware, especially the protected ones.” The research was funded by Delaware Sea Grant, which helps communities wisely use, manage and conserve coastal resources. To arrange an interview with Carlisle, simply click on the link to his profile. Pressing the contact button and using the form will send your request directly to him and a member of UD's media relations team.

Experts in the Media: Georgia Southern's famous Freedom was dominating the airwaves after a recent announcement

It's been called the most exciting 30 seconds in college football - and recently  Freedom, Georgia Southern University’s live bald eagle mascot that flies before each home game was flying high with some serious media attention on TV, radio and print. Unable to survive on his own because of an injury to his beak as a newborn, Freedom came to Georgia Southern in 2004 and now lives at the University’s Center for Wildlife Education in Statesboro alongside other eagles, raptors, reptiles and waterfowl. He will celebrate his 20th birthday this December. The school recently launched a new line of merchandise - and the news soon went viral putting Freedom and his handler, Wildlife Center Executive Director Steve Hein in the spotlight. The coverage was tremendous and if you're looking to know more about Freedom - let us help.  Simply click on Wildlife Center Executive Director Steve Hein's icon now or Contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.

Georgia Southern team awarded $465k to train science teachers, address critical environmental issues in Gulf of Mexico

An interdisciplinary team from Georgia Southern University was awarded more than $465,000 from the National Academies of Sciences, Engineering, and Medicine to foster the development of scientific and environmental skills that are critical to solving complex issues in the Gulf of Mexico region now and into the future. The award is part of an initiative with the Gulf Research Program (GRP) that awarded $2 million to eight projects that engage children and youth in place-based educational activities. The funded project, “Suwannee Watershed: Assessment and Monitoring of Place to Gain Understanding of Local Flow (SWAMP to GULF),” is led by principal investigator (PI) Lacey Huffling, Ph.D., associate professor of science education, and co-PIs Heather Scott, Ed.D., and Regina McCurdy, Ph.D., both assistant professors of science education. (l-r) College of Education’s Lacey Huffling, Ph.D., Regina McCurdy, Ph.D., and Heather Scott, Ed.D., are part of an interdisciplinary team awarded $465k to train science teachers in the Gulf of Mexico. “I am honored that we were selected to receive funding from the Gulf Research Board,” said Huffling. “Over the past four years, we have developed a strong network of Georgia middle and high school teachers who are dedicated to developing the science and environmental literacy of their students through watershed citizen science, specifically focused on areas of Georgia that flow into the Gulf of Mexico. We are excited to continue to grow this network of teachers in Florida further to foster scientific and environmental literacy of future generations to monitor and advance scientific and community understanding of the Lower Suwannee Watershed.” The group will train and support teachers in Florida to implement place-based learning through citizen science using communities as classrooms to deepen teachers’ and students’ sense of place and connection to local watersheds; research how teachers and students address local issues and solve problems by using and developing their critical environmental agency; and increase participation of rural populations in science, which have historically been underrepresented. This initiative, along with the seven other GRP projects, will help connect young learners across the Gulf of Mexico region with local environmental issues and work toward the betterment of the region at large. “The goal of these grants is to empower young learners through place-based education, an interdisciplinary, student-centered, inquiry-driven teaching and learning practice situated in the local community and environment,” said Karena Mary Mothershed, senior program manager for the GRP’s Board on Gulf Education and Engagement. “These eight projects have a high potential to create long-lasting impacts on underserved students in grades K-8 across the Gulf of Mexico region, enabling them to consider and address environmental challenges impacting their own communities.” Additional SWAMP to GULF project members include Georgia Southern staff and faculty: Mary Thaler, senior administrative assistant for the Center for STEM Education; J. Checo Colón-Gaud, Ph.D., professor of biology and associate dean of the Jack N. Averitt College of Graduate Studies; Shainaz Landge, Ph.D., assistant professor of chemistry, Luke Roberson, coordinator of Community Engagement and Outreach for the Institute of Water and Health; and Asli Aslan, Ph.D., director of the Institute of Water and Health. Interested in learning more? Contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.

Highlighting the Impacts of Insufficient WIC Funding on Low-Income Families

Since the beginning of the COVID-19 pandemic, the cost of food has risen 25%, and many are struggling to provide enough nutritious food to their families. Federal safety net programs  – like the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) for example – are intended to provide needed support for healthy foods during hard times, serving millions each year. The WIC program, however, is not guaranteed to all that might need it. Instead it relies on budget appropriations, which for the first time in the history of the program may not be enough to cover those in need. There is a chance that as many as 600,000 young children, pregnant and new mothers who qualify for WIC will not be able to receive benefits in the upcoming year. Allison Karpyn is Co-Director of the Center for Research in Education and Social Policy (CRESP) and Professor in the Department of the Human Development and Family Sciences at the University of Delaware. She is able to speak holistically about WIC and other federal food programs and what this funding can accomplish. "Federal Nutrition and related programs also need to address issues of stigma," Karpyn says. Recent frameworks developed by Dr. Karpyn and colleague suggest that more needs to be done to adequately understand and support families to use the benefits intended for them. Research is clear that food and nutrition security are closely tied to our health, she notes. Karpyn is able to speak about this and more. If you would like to speak to her, click her "View Profile" link. 

Expert reaction to the UK AI Safety Summit

Today the UK government announced a "world first agreement" on how to manage the riskiest forms of AI. It focuses on so-called "frontier AI" - what ministers consider highly advanced forms of the tech - with as-yet unknown capabilities. The agreement, signed by countries including the US, the EU and China, was announced at the UK's AI Safety Summit. Dr Alina Patelli, Senior Lecturer in Computer Science, Aston University, comments: “A summit on AI safety is long overdue. As is the case with all groundbreaking technologies, AI’s transformative potential for public good is only matched by its risks, which are unlikely to be successfully avoided, if AI tech design and deployment are left unregulated and therefore open to misuse, either intentionally or accidentally. The scope of the summit is appropriate, reflective of Government’s cautious approach to managing interactions with AI safety experts from multiple nations and disciplines: the summit focus is kept narrow, to five objectives only, and the number of participants is wisely limited to 100, to keep the conversation productive.” What is likely to come out of this summit? “The summit’s main output will most likely be a bare-bones regulatory document comprising (1) a shared understanding of AI (i.e., a generally accepted definition of the term reflective of all summit participants’ views, not just those of tech experts), (2) a list of major risks associated to AI misuse, both in terms of potential damage as well as likelihood of becoming a reality, and (3) a policy draft outlining the core elements that a yet-to-be-developed governance framework should include.” What AI safety could/should look like? “Although it would be premature to venture a definition of AI safety ahead of the summit, one thing that is certain is that a comprehensive, therefore effective, AI regulatory framework would encompass more than just laws. Non-legally binding codes of conduct, tech design and development processes that are bound by moral and ethical values, both in the commercial ecosystem, as well as when it comes to individual entrepreneurs, revised open-access licenses under which AI should be used in the public domain, etc. are equally important pieces. The best way to integrate all these in a cohesive, overarching governance plan is perhaps a topic to explore in one of the post-summit events.” What are the potential practicalities for a route forward towards safe AI? “The practical way to systematically regulate AI is incremental. Initially, the development and application of those AI tools deemed to be high-risk will most likely be restricted to controlled environments, where the potential benefits justify the risks and where sound mitigation procedures can be quickly and effectively enforced to mitigate those risks. As regulations become better prescribed, AI’s (safe and legal) application space will gradually expand, making its benefits available to larger groups of people without any of the downsides.” To interview Dr Alina Patelli or request further details contact Nicola Jones, Press and Communications Manager, on (+44) 7825 342091 or email: n.jones6@aston.ac.uk

Georgia Southern Libraries celebrates grand opening for Patent and Trademark Resource Center

Patenting an invention and trademarking a product name can be challenging, yet protecting intellectual property is vital. To that end, Georgia Southern University Libraries celebrated the grand opening of its Patent and Trademark Resource Center (PTRC) with ribbon-cutting events at the Armstrong Center in Savannah this past September. The PTRC is part of a nationwide network of 84 public, state and academic libraries designated by the United States Patent and Trademark Office (USPTO) to support the public with trademark and patent assistance. Georgia Southern Libraries is one of two designated PTRCs in Georgia. “With the recent economic development of Hyundai’s Motor Group Metaplant America, associated suppliers and regional commerce, our PTRC cultivates a culture of innovation and entrepreneurship,” stated Georgia Southern’s PTRC librarian representative John Schlipp. “Innovators and creative colleagues utilizing the PTRC service at Georgia Southern University Libraries will be able to determine the potential for their patent applications and federal registration for a trademark on their inventions, products or services.” Georgia Southern’s PTRC partners with the University’s Business Innovation Group (BIG) and other regional, like-minded organizations to foster innovation and creativity. Dignitaries from the USPTO, including Deputy Under Secretary of Commerce for Intellectual Property and Deputy Director Derrick Brent, and Georgia Southern President Kyle Marrero attended the ribbon-cutting in Savannah. Both events acted as workshops for inventors, entrepreneurs and business startups. The PTRC at Georgia Southern can assist patrons in conducting their own free patent and trademark searches on specialized USPTO databases. Additionally, patrons can receive one-on-one instruction on the application process, improve awareness of a product field, determine application feasibility and prepare for consulting with an attorney. Interested in learning more? Contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.

Expert Insight: Fake News, Fake Reviews: Building Trust with Online Shoppers

Online customer reviews have become a critically important cog in the sales conversion process in recent years. Studies show that 97 percent of consumers read product reviews and ratings, and that positive reviews can almost triple the likelihood of making a purchase. As customers do more and more of their shopping online, they are turning in droves to the likes of Yelp, TripAdvisor, and Google Reviews to seek out opinions, recommendations, and feedback from other users before pushing through the final part of the sales funnel. As a result, these third-party review sites have experienced exponential growth. But there’s a caveat: and it’s trust. The success of Yelp and its competitors is wholly contingent on how trustworthy their users perceive them to be; on the transparency and authenticity of the content published and the sources of that content. In an era of disinformation with fake reviews and AI mass-generated content precipitously on the rise, securing—and keeping—user trust is paramount. The Five Keys to Fighting Fakery Goizueta Business School’s Sandy Jap has some suggestions. Together with colleagues Ben Beck of Brigham Young University’s Marriott School of Business and Stefan Wuyts of Penn State’s Smeal College of Business, Jap, who is the Sarah Beth Brown Professor of Marketing, put together a series of studies to test the kinds of measures and mechanisms that platforms can deploy to win user confidence. And it turns out there’s one tactic that works more effectively than any other: actively monitoring the authenticity of user reviews. That and being open and transparent about doing so. Jap and her colleagues scoured the latest research and data on marketing, governance, and identity disclosure to pinpoint the mechanisms that best mitigate online fakery, while simultaneously building trust among platform users. They identified five. “We worked through the literature and were able to whittle these down to five core practices that are robustly effective at building trust,” says Jap. “They are monitoring, exposure, community building, status endowment and identity disclosure. Doing these five things can signal to your users that you are committed to being a guardian of their trust, so to speak.” Monitoring or evaluating reviews for their authenticity and exposing firms that pay for and propagate fake content are mechanisms directed at the rogue firms that spread fakery and misinformation, explains Jap. Meanwhile community building and status endowment focus on reviewers. Community building is about enabling authentic, transparent interactions between consumers and reviewers. An example of this might be allowing consumers to ask questions and reviewers to respond directly. “Status endowment is where a platform verifies and acknowledges the credibility or helpfulness of a reviewer in some way. Yelp and others use things like badges or reviewer ratings which are earned over time and which make it hard for fake reviewers to game their systems,” says Jap. Identity disclosure is the practice of having reviewers provide personal information—their name, picture, or location, for instance—before they can post content. And while this approach can keep fabrication and false profiles in check, it also raises certain tradeoffs, says Jap. “Anonymity online has long been understood as something of an un-inhibitor—a factor that enables users to speak more freely and openly. It can be democratizing in the sense that it removes or lessens prejudice and bias around things like race, social class, or physical appearance,” she says. “Of course, having people share personal data on your platform can also open up a can of worms around privacy and identity theft which are major considerations; so there’s a balancing act needed with this.” To test the efficacy of all five trust building policies, including identity disclosure, Jap and her colleagues ran a series of experiments and studies. They invited volunteers to rate how the presence or absence of these mechanisms impacted the trustworthiness of a platform. One study saw them parse things like domain authority and traffic across 25 online review sites against how many (or few) of the five mechanisms each deployed. Elsewhere, the team used surveys to assess how users ranked the different mechanisms in terms of platform trust, above and beyond other factors such as the quantity of reviews published say, or the expertise of different reviewers. The Bottom Line: Bust Bogus Reviews After crunching the data, Jap and her co-authors found that while all five trust-building mechanisms were valued and important to platform users, the practice of monitoring for fake reviews and reviewers—and broadcasting the fact clearly—was by far the most effective. “Doing all of these five things—monitoring, exposing, community building, status endowment and ID disclosure—are important if you want to earn and keep the trust of your users,” says Jap. “We found that the more of these mechanisms that platforms incorporate, the better their domain authority, Alexa site ranking, backlinks, and organic site traffic.” Based on our findings, monitoring your content and communicating that you’re doing this is by far the most powerful cue that you are trustworthy. So that’s where we’d say platforms might want to focus their spend. Many of the biggest review platforms have already taken note of these insights. Yelp recently shared a post to its official blog welcoming the finding that of the 25 sites analyzed in Jap’s study, theirs is one of two platforms that actively implement all five mechanisms. “After examining 25 review platforms, the study found that Yelp is one of two platforms that applies all five mechanisms and as the research states, has become a guardian of trust for review information.” Meanwhile, Jap stresses that these findings should be relevant to any business that is focused on “combating online review fakery.” “All businesses today face the challenge of managing their word-of-mouth reputation. Any firm interested in sharing and leveraging points of view around its products or services, be it a small online retail store or an Amazon, is going to want to go the distance—and be seen to do so—in going to war on fakery and disinformation.” Are you a journalist interested in learning more about the importance and trustworthiness of online reviews? Sandy Jap is available to speak with media - simply click on her icon now to arrange an interview today.