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From Boring to Brilliant: Writing that Transforms Your Thought Leadership into Must-Read Content
Insights from our Webinar with Author, Rhea Wessel Ask anyone who develops Thought Leadership programs, and they will tell you that experts are essential to a successful program. But experts are busy people. That makes expert engagement strategies a very popular topic with our Comms and Media Relations pros. That’s why we invited Rhea Wessel, Founder of The Institute for Thought Leadership, to join us last week for our ExpertFile webinar. Rhea, a former tech and financial journalist and author of “Write Like a Thought Leader,” has worked with organizations such as Harvard, CFA Institute, Accenture and the Max Planck Institute to help their experts focus on developing unique story angles while getting high-quality work produced. Having seen her in action at last year's IABC Global Conference, speaking to a standing-room-only crowd, I was really impressed by Rhea’s approach. Rhea uses a system that experts and comms teams can use to brainstorm topics and craft story angles that frame expertise and research to make them more compelling. In the session, she showed us how she helps brainstorm and select the best angles for thought-leadership stories using ideas such as “origin” stories, “what if” scenarios, personal-impact stories, and opinion pieces. Experts often have issues with the "dreaded first draft.” The frameworks Rhrea showed us from her book were clever and designed to pragmatically move experts from brainstorming into a writing mode that doesn’t feel forced. Here are some key points I took away from Rhea’s session: Defining Thought Leadership An essential attribute of Thought Leaders is that they share their knowledge for free, using journalistic skills to engage their audience by articulating emerging ideas, steering conversations and influencing others. Finding the Niche Finding and framing thought leadership is not about covering a broad topic. The best topics are often very narrow. And they are best found at the intersection of the expert’s passion, purpose, and big ideas. Think Like a Journalist Write in a conversational tone and include data, quotes & statistics, but not too much. Use short sentences and paragraphs while keeping the story fast-moving. And don’t forget your sense of humor. Spend Time on the Headlines By “thinking like a journalist” and focusing on headlines, one can narrow the focus when examining research and insights to create more clarity. Quoting Author Sean Coyne, Rhea referred to headlines as having the benefit of being an “enabling constraint." "One of the curses of subject matter expertise is that your experts know a lot. They tend to pack a lot [of their knowledge] in, and for a good story, you've got to slice out a narrow bit. That’s the constraint.” Rhea Wessel Time & Place Matters Stories are best anchored in time and place. When you are working with an expert and you want to enrich a story, don’t just think about how they developed their research and insights. Also, think about “where they were” and “when did it happen?” A good origin story explains why an insight is significant for the expert, creating a more emotional, relatable connection for the audience. Frame Your Story Keep it focused on a single yet relevant problem the audience has. Then explain why this matters to your audience and why now. Based on the feedback we received from this session, we'll have Rhea Wessel join us for more conversations on topics related to storytelling. We'd love to know what you think. Details about this session are below: Full Webinar Recording bit.ly/4e9YuWb Presentation Slides To get a copy of the presentation & Templates, just hit the connect button on my profile and let me know. Enjoy!
Experts in the Media: Not a gym rat? Here’s how to get started on an outdoor exercise routine
Summer is here and there's no better time to get out and get active. And for some, the idea of going to the gym just isn't an option or a place they want to be. So recently, the Associated Press was looking for alternatives and connected with TCU's Deborah J. Rhea, Director of the LiiNK Center for Healthy Play. Rhea is also an expert in the areas of physical activity and education and the importance of unstructured play. The health benefits of spending time in nature have long been established, and exercise in general, of course, improves physical and mental well-being. Combine the two and you double down on what adults need to stay healthy, said Debbie Rhea, professor in kinesiology at Texas Christian University. “We’ve got to get outside. We’ve got to be active,” Rhea said. “If we’re going to live long lives, this is what it’s about.” May 29 - Associated Press If you're interested in learning more about the importance of being active and the different ways to do it - then let us help. Deborah J. Rhea is available to speak with media about this topic - simply click on her icon now to arrange an interview today.
NYS Budget Provisions May Protect Incumbent Democrats
Lawrence Levy, associate vice president and executive dean of the National Center for Suburban Studies, was interviewed by City & State New York about how Governor Kathy Hochul’s budget and focus on issues like affordable housing and retail theft may provide some protection for incumbent Democrats this November. The state budget may be designed to insulate Democrats from Republican attacks, but it’s not clear that it will be the deciding factor in various races. The 2024 election cycle is an entirely different beast than 2022. Two years ago, Hochul was at the top of the ticket in New York. This year, she’s not even on the ballot. That may actually be a boon for Democrats, as many observers credited her lackluster performance with negatively impacting races down ballot and the latest Siena College polling has her favorability and job approval ratings at all-time lows. Hochul notably did not stump for Suozzi during his high-profile race in February despite her role as de facto head of the state Democratic Party. And in the weeks following the state budget, she has only visited a swing district to celebrate her policy successes in the spending plan once. Instead, President Joe Biden and Donald Trump will be at the top of the ticket, and any thoughts about the specific policies included in the state budget could be reflected by voters’ sentiments about the two presidential candidates. “With the presidential campaign at the top of the ticket, I don’t think what Hochul does, or doesn’t do, will make a particular difference in any of the competitive congressional races,” said Lawrence Levy, executive dean of the National Center for Suburban Studies at Hofstra University. “Yes, she may be cited by Republicans along with several other high-profile Democrats as supposedly insensitive to their constituents on housing and crime, to see if that still sticks, but mostly it’s going to be about Trump and Biden.” May 13 - City and State New York Covering New York politics - we have experts ready to help with any of your questions and stories. Lawrence Levy is the Executive Dean of the National Center for Suburban Studies at Hofstra University. He's available to speak with media - simply click on his icon now to arrange an interview today.
Georgia Southern University’s Business Innovation Group wins international recognition from InBIA
Business Innovation Group team members Dominique Halaby, DPA, Suzanne Hallman and D’Erica Evans accept an award at the InBIA awards ceremony. Georgia Southern University’s Business Innovation Group (BIG) returned home from San Antonio, Texas, with high honors from the International Business Innovation Association (InBIA) during its annual awards ceremony, which recognizes excellence in entrepreneur support. In an awards ceremony held during the 38th annual International Conference on Business Incubation, BIG received four awards including two of the organization’s most prestigious accolades, the Dinah Adkins Award for Non-Technology-Based Entrepreneur Support Organization of the Year, and the Randall M. Whaley Award, which is InBIA’s highest honor. The Statesboro BIG location was named the Mixed-Use Entrepreneur Support Organization of the Year, while the Metter Business Incubator location received the Rural Entrepreneurship Support Organization of the Year. “I am honored that the InBIA recognized our efforts at the Georgia Southern University Business Innovation Group with the highest accolades for the support we offer to entrepreneurs,” said Dominique Halaby, DPA, director of the BIG and associate vice president for innovation. “These awards highlight the hard work the BIG teams put into making our business incubators an incredible resource for budding businesses and furthering our mission to advance the economic growth of our region.” BIG works to build an ecosystem throughout the state of Georgia to help entrepreneurs create, incubate and accelerate their for-profit business enterprises. BIG facilitates access to University resources, creates opportunities for student experiential learning and fosters an environment that supports a growth mindset throughout the state. “Through the InBIA awards program, we celebrate exceptional organizations that catalyze entrepreneurship for their communities,” said President and CEO of InBIA Charles Ross. “Congratulations to the Georgia Southern University Business Innovation Group on their well-deserved recognition. Their commitment to high-quality programming, organizational excellence and community impact is truly inspiring.” InBIA is a global nonprofit empowering entrepreneur support organizations in every U.S. state and in over 30 countries. With over 39 years of experience, InBIA has been a guiding force in providing industry best practices, fostering collaboration, mentorship and the exchange of innovative ideas for entrepreneurs worldwide. InBIA is the go-to organization for business incubators, accelerators, coworking spaces and other entrepreneurship centers. Interested in learning more or looking to talk with Dominique Halaby? Simply click on his icon now to arrange an interview today.
Associate Professor of Voice Emily Grundstad-Hall, DMA, left, plays the piano while members of the Savannah Song Birds sing. If you asked Alyson Brinkley what her favorite day of the week was, her answer of “Monday” might surprise you. But Monday mornings are her favorite because Brinkley, a graduate student in the Communication Sciences and Disorders (CSDS) program at Georgia Southern University, teams up with fellow students and faculty to sing and harmonize while simultaneously helping Parkinson’s disease (PD) patients with therapy. Through a unique and collaborative singing group called the Savannah Songbirds, the RiteCare Center for Communications Disorders uses this group to raise awareness of PD while providing therapeutic support through the power of music. “It is the best part of my week and the best way to start my Monday morning,” Brinkley said. “It has enhanced my experience as a student by providing a unique experience I would not have received at any other school. The Savannah Songbirds is the only choir for people with Parkinson’s in the nearby area.” Founded in 2023 by Tory Candea, clinic coordinator for the RiteCare Center, the Savannah Songbirds gather weekly for rehearsals. Inspired by The Parkinson Voice Project, the group’s formation reflects Candea’s dedication to functional communication, community engagement and enriching the lives of those battling neurological diseases. The therapeutic benefits of music and vocal exercises for PD patients are profound,” Candea said. “PD often impairs communication by affecting the muscles involved in speech production. Through singing and vocal exercises, individuals engage these muscles in a demanding yet enriching manner, enhancing communication abilities and overall quality of life.” Candea partnered with Associate Professor of Voice Emily Grundstad-Hall, DMA, from the Gretsch School of Music to enhance the Savannah Songbirds choir. Grundstad-Hall directs the choir, facilitates the rehearsals, selects music and helps organize an end-of-semester concert. “This is a great collaboration between the two departments,” said Grunstad-Hall. “There has always been a positive outlook on departments and schools working together ‘across the curriculum.’ Singing is housed in the arts and speech is housed in health professions, but singing and speaking use the same instrument/anatomy to achieve a goal. It makes sense that we would work well together.” During their sessions, the Savannah Songbirds learn a repertoire of songs, including classics like “Moon River,” “Danny Boy,” “That Old Black Magic,” “Dona Nobis Pacem” and “Give Me Your Tired.” “I have enjoyed the collaboration with my colleagues and students in the CSDS department,” Grundstad-Hall said. “The singers that participate in the choir are amazing and I benefit from the community that being in a choir can bring. We are all working toward a common goal and we get to do it by singing songs. What could be better than that?!” Participants describe the experience as both enjoyable and rewarding, highlighting the therapeutic value of music in their journey with PD, Candea said. Students like Moriah Pearce, also a graduate student in the CSDS program, see the benefits of participating. “This experience working with these individuals has cemented my passion for working with individuals with Parkinson’s disease,” said Pearce, whose interest in working with PD patients developed in her undergraduate coursework at Texas Woman’s University. “It has provided me with experience outside of a therapy room in a different environment. It is rewarding to see these individuals who are motivated and happy to be part of this wonderful group.” Like Brinkely, Pearce describes the Monday meetings as her favorite way to start the week. “The most rewarding part of being in this choir is being part of a program that provides a sense of community and camaraderie for these individuals,” Pearce said. “Our weekly meetings provide these individuals an opportunity to spend time with people who may have the same or similar experiences with PD and who have a passion for music.” Seeing the motivation of participants has also been rewarding for Brinkley. “The most rewarding part of the choir is to see the members sing when they thought that their singing voices would be diminished due to Parkinson’s,” Brinkley said. “Although Parkinson’s is a progressive neurological condition, our members show up every Monday to rehearse. Some travel from South Carolina to be a part of the choir. It is so rewarding to see such strong motivation and to create a safe space for members to sing with their new voices and recognize what they are capable of.” For the clinicians and faculty involved, the collaboration represents a unique opportunity to provide evidence-based therapy creatively and engagingly. By integrating music into therapy sessions, they aim to enhance outcomes and promote community service-minded efforts. “Overall, working with the Savannah Songbirds has been immensely educational and rewarding, and one of the most enjoyable experiences of my professional career,” Candea said. “Being afforded the opportunity to provide evidence-based speech therapy services in a less traditional way has been engaging. Learning to enhance outcomes and the enjoyment of treatment through the addition of creative arts has been eye-opening. Promoting the importance of community service-minded efforts has been gratifying.” The Savannah Songbirds will host their next performance in the Fine Arts Auditorium on the Armstrong Campus on April 29 at 11 a.m. The event is free and open to the public. The partnership between the CSDS program, music department, and RiteCare Center offers a multitude of benefits for both PD patients and the broader community. Beyond therapeutic support, the collaboration fosters awareness and education about PD while showcasing the diverse programs offered by the RiteCare Center. For those seeking assistance, the RiteCare Center for Communication Disorders, located in the Armstrong Center, offers comprehensive evaluation and treatment services for individuals of all ages impacted by speech, language, cognitive, or swallowing disorders. Interested in learning more about the RiteCare Center? Contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
Students at Georgia Southern University now have even more opportunities to excel with the help of two new grants from the National Institute for Student Success (NISS) at Georgia State University totaling up to $600,000. The first is a $500,000 Acceleration Grant that will be distributed to Georgia Southern over the next two years to cover start-up costs for critical implementation steps of an ambitious program that further catalyzes Georgia Southern’s student success outcomes. “As Georgia Southern’s Fall 2024 enrollment continues to increase at record levels through freshman applications and admits, we are pleased to partner with the National Institute for Student Success to reinforce our commitment to providing exceptional student experiences and support that nurtures future leaders and global citizens,” stated Alejandra C. Sosa Pieroni, Ed.D., executive vice president, Division of Enrollment, Marketing and Student Success. “We are steadfast in our commitment to providing comprehensive, coordinated and differentiated student care to ensure every one of our students achieves their educational goals.” Funding through the Acceleration Grant will contribute to Georgia Southern’s existing initiatives to improve graduation rates and student success outcomes through the adoption of a suite of innovative, evidence-based programs. These programs, which deploy tools such as predictive analytics, AI technology, CRM platform, and big data to deliver personalized support to students, have been shown to help universities increase their graduation rates by 50% or more and to reduce discrepancies in graduation rates significantly. The second NISS award to Georgia Southern is the Keep HOPE Alive grant, which offers $100,000 across one year to support students who have lost the HOPE Scholarship as they work to regain eligibility. “We are enthusiastic about our partnership with Georgia Southern and working to deploy strategies that will contribute to substantive improvement in student outcomes,” said Timothy M. Renick, Ph.D., NISS executive director. Housed at Georgia State University, the NISS Acceleration Grants have been awarded to partner institutions that have completed a rigorous diagnostic analysis and have demonstrated a commitment to addressing structural and institutional barriers to the success of their students. Georgia Southern is a member of the second cohort to receive support from the NISS Accelerator Grant program, which launched in 2022. Unique to the Accelerator Grant program is up to three years of implementation coaching, webinars, meetings with expert practitioners and online resources provided by the NISS to support each awardee in implementing the new programs. The NISS coaching model is built on more than a decade of experience at Georgia State University developing and disseminating new approaches to student success that include predictive-analytics-based advising, AI-enhanced chatbots, and data-informed models for distributing financial aid. “These programs have helped Georgia State University increase its graduation rates for its bachelor’s students by 70% and its associate’s students by 300%,” according to Renick. “Black, Hispanic and low-income students now graduate from Georgia State at or above the rate of the student body overall.” The Acceleration Grant program will advance the NISS goal of producing 500,000 additional college graduates across its partner institutions over the next decade. Interested in learning more about this programming at Georgia Southern University or to arrange an interview with Alejandra Sosa Pieroni simply contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
Approximately 4,200 degrees conferred during Georgia Southern’s 2024 Spring Commencement ceremonies
In May, approximately 4,200 graduates from Georgia Southern University’s Statesboro, Armstrong and Liberty campuses received associate, baccalaureate, masters, specialist and doctoral degrees in five Spring 2024 Commencement ceremonies. Georgia Southern President Kyle Marrero welcomed the graduates and their guests to the ceremonies, held at the Allen E. Paulson Stadium in Statesboro on May 7, 8 and 9, and at the EnMarket Arena in Savannah on May 11. “Graduates, I don’t need to tell you about your unique college journey, which has been challenging,” said Marrero to the crowds. “I am very proud of how, together, we have persevered allowing us to have a successful semester and today, our commencement ceremony. This graduation is a momentous occasion for Georgia Southern University, as well as for all of you. Today, you are part of history at Georgia Southern.” Speakers included: Mackenzie Anderson (’07), global director of Corporate Communications at Nike Alton M. Standifer, Ph.D. (’12, ’14), vice provost for Inclusive Excellence and chief of staff to the provost at the University of Georgia (UGA) Kim Greene, chairman, president and chief executive officer of Georgia Power Chris Ahearn (’09), director of research and trade development for the World Trade Center Savannah Candicee Childs, M.D., (’19) an emerging beacon of inspiration in the fields of medicine and literature. At present, she is a resident physician at Massachusetts General Hospital, the largest teaching hospital of Harvard Medical School, with a focus on child and adolescent psychiatry Anderson opened the graduation ceremonies in Statesboro, following a warm introduction from Marrero, who described her leadership role at Nike. “I’m sure you probably expected me to get up here and say something like, ‘Class of 2024, go out into the world and ‘Just Do It,’” Anderson mused. “But here’s the deal. I don’t have to tell you to just do it because you just did it. You did the impossible by making it through the pandemic. “Today you aren’t just graduating with a degree in whatever is written on your diploma. You’re also graduating with a degree in doing hard things. And today we celebrate you.” She continued, saying that earning a degree in “doing hard things” has no doubt been a challenge, but the graduates will soon find out that this is also their superpower. They produced their own playbook, as unique and rare as they are. How they use the playbook moving forward is up to them — to wit, be curious, be wrong while giving yourself permission to make mistakes, be humble and be persistent. “Launch into the world,” Anderson concluded. “And whether you land just across the street, across the country like me or somewhere around the world, remember where you came from. Today you are etching your name alongside a proud Eagle alumni network of more than 147,000 strong. “It is my honor to be the first to say, ‘Georgia Southern University graduating Class of 2024, welcome to the alumni family.'” Standifer shared his own story as a young man, undecided about going to college while he worked as a cashier. A regular customer, Mr. Paul, continuously asked Standifer about whether he’d attend college, until one day Standifer told him he was going to attend Georgia Southern University. With a wide grin, Mr. Paul congratulated him and handed him a $100 bill. Incredulous, Standifer asked why he’d given him such a large tip. Mr. Paul told him it wasn’t a tip. It was an investment, and he’d continue to mentor Standifer in the following years, and remain a profound influence in his life. “I want to encourage you all to think of the Mr. Paul’s in your life,” Standifer said. “Think of the people who have helped you get to today. And then when you leave here, make the conscious effort that you will be Mr. Paul for someone else.” In Savannah, Ahearn shared his journey of discovery in Georgia Southern’s classrooms where he explored Irish film, an introduction to the United Nations, abnormal psychology, Celtic identity and conflict, psychology and law, and gangs, drugs and criminal justice. “There’s a whole menu of choices for you and experiences for you to choose from to really help you discover who you are, where you fit, what drives you, what gets your creative juices flowing, and what options are out there when you graduate from these key interactions,” Ahearn said. Following, he pursued a master’s in international relations in Ireland that gave him a deeper perspective on how the world operates and how interconnected we all are. Ensuing professional roles in higher education, international networking and fundraising, culminated in his current role at World Trade Center, Savannah. From the stage, Ahearn stressed his key takeaways: network, stay in touch with your classmates, be authentic and perhaps, most importantly, travel. “Go outside your comfort zone,” he encouraged. “Try things you’d never try. Expand your horizons. This is your opportunity to learn about different cultures, to embrace the differences and similarities we share with our fellow global citizens and find common ground.” In closing: “Many of you may stay in the region to leave your impact as this community continues to expand,” Ahearn said. “There are plenty of great employment opportunities at your fingertips. Many of you will leave to follow your careers wherever they take you. But please know that you’re part of this institution’s history. You’ll always be an Eagle, and Georgia Southern will always welcome you home." Interested in learning more about Georgia Southern University? Contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
#ExpertSpot: How Does the Ukraine/Russia War Finally End?
With the war between Russia and Ukraine now approaching two and a half years - there's no end in sight. How does it end? Check out this ExpertSpot from Augusta's Dr. Craig Albert for some insight and perspective. Craig Albert, PhD, is director of the Master of Arts in Intelligence and Security Studies at Augusta University. He is a leading expert on war, terrorism and American politics. AI and the upcoming election is a serious topic. Albert is available to speak with media – simply click on his name to arrange an interview today.
New Images from Euclid Telescope Offer Powerful Complement to Hubble, JWST
Five new images from the European Space Agency’s (ESA) Euclid space telescope mission continue to further our exploration of the “Dark Universe,” according to Florida Tech observational astrophysicist Eric Perlman. With help from NASA’s Jet Propulsion Laboratory, Euclid’s mission is to grow our understanding of “dark matter” so scientists can precisely chart its presence in the universe. Photo Credit: ESA/Euclid/Euclid Consortium/NASA Euclid returned its first five images in November 2023 after launching from Cape Canaveral, Florida – just minutes from the Florida Tech campus – that summer. Now astronomers and scientists are examining a new batch released in late May. The five new images feature a star-forming region in the Milky Way galaxy, clusters of hundreds of galaxies and more stunning sights. “These are magnificent images which showcase the power of the Euclid telescope,” said Perlman, who is a professor at Florida Tech’s Department of Aerospace, Physics and Space Sciences. “The view they show of these objects is strikingly different from what other observatories, in particular Hubble and JWST, show.” NASA predicts that by 2030, Euclid will create a cosmic map that covers almost a third of the sky, thanks to the field of view that is wider than both the Hubble Telescope and the James Webb Space Telescope (JWST). Photo Credit: ESA/Euclid/Euclid Consortium/NASA Dr. Perlman is available to discuss the new images, how and why they differ from previous images, and what this means for our understanding of dark matter.
How the Trump verdict will impact the election
When members of the jury handed down their guilty verdict in NY v. Donald J. Trump, they had simply completed their nearly three-month stint of civic duty. At the same time, they had set in motion a seismic shift in the 2024 election. What's not clear is which way that shift will go, said David Redlawsk, professor and chair of the Department of Political Science and International Relations at the University of Delaware. Redlawsk is a political psychologist with expertise in campaigns, voter behavior, decision making and emotion. His research focuses on how voters process political information to make their decisions. In addition to publishing volumes of research and writing several books on politics, Redlawsk also has years of experience on the frontlines. He's worked behind the scenes on campaigns and ran for local office – winning and losing as a member of both major parties. To arrange an interview with Redlawsk, visit his profile and click on the contact button. These messages will go directly to Redlawsk and a member of the UD media relations team.
