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Cyber attacks and ransomware are incidents that are happening more and more often. They are threatening America’s energy supply, food chain and critical infrastructure. Recently, two Georgia hospitals were victims of a recent attack. Media from across the country asked experts like Frank Katz, director of Georgia Southern University's Center for Applied Cyber Education, who is vulnerable and why. Katz, who directs the Center for Applied Cyber Education at Georgia Southern University’s Armstrong Campus in Savannah, said hospitals can be targets for extortion as well as sources of personal identifying information that can aid in further fraud. “They are more likely to pay than another type of business because it’s a life and death situation,” Katz told WSAV-TV. “It really has become a situation of money, pure and simple. These are thieves that know they can extort the money and often get it.” June 21 – Associated Press Frank Katz, director of the Center for Applied Cyber Education at Georgia Southern University, says hospitals are often easy targets. Having so many employees, he says user IDs and passwords can be easy to figure out. Plus, they’re dealing with emergency medical care. “They are more likely to pay than another type of business because it’s a life and death situation,” Katz said. June 21 – NBC News If you are a reporter looking to cover this subject and speak with Frank Katz, Georgia Southern’s Director of the Center for Applied Cyber Education – then let our experts help. Frank Katz, director of the Center for Applied Cyber Education is available, simply click on his icon or reach out to Georgia Southern Director of Communications Jennifer Wise at jwise@georgiasouthern.edu and she’ll assist with connecting you for an interview today.

UK inflation rate jumps to 2.1%: University of Warwick experts comment
The Office of National Statistics reports that the inflation rate in the UK has risen to 2.1%, passing the Bank of England target of 2%. Professor Abhinay Muthoo of the University of Warwick Department of Economics and Professor Nigel Driffield of Warwick Business School comment here on what factors could have caused this jump. Professor Abhinay Muthoo of the Department of Economics at the University of Warwick said: "Figures released by the UK’s Office for National Statistics (ONS) show UK inflation has jumped to 2.1% in the year to May. This means inflation is now above the Bank of England target of 2%. There is concern amongst some economists that inflation will rise further, and more importantly, that these higher levels of inflation are permanent. Hence, for example a call by some that the Bank of England should quickly raise interest rates. "I believe this higher than target inflation is very likely to be temporary. This current increase is driven by a few factors. One being a sudden and sharp increase in consumer spending as consumers are rushing to spend their savings from the past year of lockdown, and supply cannot, at the moment, keep up with that strong demand. I expect inflation to return to under Bank of England’s 2% target by around early next year." Professor Nigel Driffield of Warwick Business School said: “Supply of various goods and services is or has been constrained by Covid, and while many people have suffered financially because of Covid there is also a high level of pent up demand. This pertains not only to goods and services made here, but also imported. So for a while we are going to see pressure on inflation as the economy opens up.”

EURO 2020: The Business and Science of Football will see academics from across the University’s three colleges speaking on a variety of topics, including economic recoveries, the sustainability of huge sporting events and the psychology of penalties. It is great to use my research experience to provide a different perspective to a general audience with a project like this. Sporting mega events like Euro 2020 are always topical and it's been really interesting to discover the impact they have on the economy

A leading London based architectural metalwork company, specialising in the design, fabrication and installation of bespoke metal products has entered into a Knowledge Transfer Partnership (KTP) with Aston University, with the aim of developing antimicrobial coatings as a way to reduce infection in high risk environments. The Aston University research team will work with John Desmond Limited to develop high end metallic products that can be used where there is a high risk of the spread of bacteria. The antimicrobial coating will be developed for use in communal areas on products such as handrails, balustrades, push plates, door handles and faceplates, – all of which are common in high traffic areas such as hospitals, doctors surgeries, dental practices, schools and transportation hubs. A Knowledge Transfer Partnership (KTP) is a three-way partnership between a business, an academic partner and a graduate, called a KTP Associate. The UK-wide programme helps businesses to improve their competitiveness and productivity through the better use of knowledge, technology and skills. Aston University is the leading KTP provider within the Midlands. Microbiologists from Aston University’s College of Health and Life Sciences and materials scientists from its College of Engineering and Physical Science will establish the effectiveness of the antimicrobial coatings against a panel of bacteria under a range of conditions to further optimise the surface performance. The team will support John Desmond Ltd to establish an in-house microbiology laboratory to enable extensive testing of the developed coatings which will be carried out under lab conditions. Information from the lab tests will provide supporting evidence to prospective clients of the antimicrobial coating’s efficacy, expected lifespan and performance under varying conditions. Ian Desmond, owner of John Desmond Ltd, said: “We are very excited to be working with Aston University on this ground-breaking project to develop industrial coatings capable of reducing the spread of infection within public spaces. “We are confident that with the expert knowledge and experience that the Aston University team brings to this collaboration, we will succeed in formulating a potent cost-effective means to protect all of us from the threat of micro-organisms, and their impact on the environment in which we live and work.” The Aston University academic team consists of Dr Tony Worthington, associate professor in clinical microbiology and infectious disease; Professor Anthony Hilton, and executive dean of the College of Health and Life Sciences, and Dr Richard Martin from the Aston Institute of Materials Research in the College of Engineering and Physical Science. Professor Anthony Hilton said: “I’m delighted to be able to work on this exciting project with John Desmond Ltd, bringing together a multi-disciplinary team of scientists and engineers from across Aston University to work with an industry partner. “Knowledge exchange between academia and industry is a core element of Aston University’s strategy and it is exciting to be part of a team developing a product which has the potential to have real impact in preventing and controlling infection.” Dr Richard Martin, Aston Institute of Materials Research, said: “Over the past year, we have all become aware of just how important it is to limit the spread of microorganisms. This project is an exciting opportunity to develop new antimicrobial coatings that will significantly reduce the transmission of microorganisms from touchpoint surfaces such as door handles and handrails." The research team have found that claims for the effectiveness of the anti-microbial properties of products already on the market are not always backed with scientifically rigorous evidence. As a result of this, these products have not been able to penetrate markets such as healthcare, where generic claims are not sufficient for buyers to change suppliers. This KTP will establish a body of testing and efficacy data which will support the application and use of antimicrobial coatings in a range of settings where control of bacteria on environmental surfaces is critical for infection prevention and control. You can visit our website for more information about The College of Health and Life Sciences and The College of Engineering and Physical Science at Aston University.

Quarterly Tech Brief - Your Canadian digital resiliency guide for the post-pandemic era
June 2021 Editor's Comments There's cautious optimism brewing in Canada as we enter the Summer months. Life-saving vaccines are finally getting into the arms of millions of Canadians and the COVID-19 case counts are starting to decline. We can see a path to the national and provincial economies opening again very soon. What does all of this mean for Canadian businesses and organizations? Hopefully, you've weathered the worst of the pandemic storm, and are coming out of it stronger and more prepared for the digital era that lies ahead. Although the pandemic forced many Canadian organizations further along their digital transformation journey than they had planned out of necessity, it appears that those digital preferences will continue over the foreseeable future. In this edition of IDC Canada's Quarterly Tech Brief, we explore more real-life best practice digital transformation stories from Canadian CIOs and technology leaders through our recent and upcoming events. We also reveal the most up-to-date Canadian survey results, market forecasts and market trends through our new research reports, blogs and IDC Directions Canada event. Finally, we explore IDC's new Digital Resiliency Framework to help organizations evaluate their readiness, risks and prioritize technology projects. Find out why so many organizations trust IDC to be their technology research advisor through this sampling of our research. FEATURED: Looking for ideas on how to simplify your own company's digital transformation journey or those of your customers? Join us on June 16! Hear from industry-leading tech executives in the June session of our IDC CIO Panel Series, Accelerate & Simplify Your Canadian Digital Transformation Journey. This CIO Panel Series is designed to help you better enhance your digital strategy programs and understand your customers to deliver more impactful experiences. In this 90-minute live webinar, you’ll learn about the impact of the pandemic in major industry sectors in Canada, digital resiliency trends, and new customer expectations. You’ll also hear best practices from Canadian IT leaders as they unpack how 2020 accelerated their digital transformation journey, and what we should be prioritizing in 2021. Check out the stellar CIO panelist lineup and save your virtual seat for June 16. It's going to be a fabulous event - register now to save your spot. Stay tuned for information on our next CIO Panel Session in September. Your Canadian Research Checklist Here are some of our most popular Canadian reports of the quarter to help you understand changing market conditions and succeed in 2021. ✓ Canadian Tech Market Update: 2021 Outlook ✓ IDC Survey: Canadian Organizations on the Road to Recovery Revisited ✓ Brand Perceptions of Managed Security Service Providers in Canada, 2021 ✓ East Meets West: Canada's Rogers Communications Agrees to Buy Shaw Communications ✓ Canadian Communication Services Market Shares, 2020: Who's Who in the Zoo 20 IDC THOUGHT LEADERSHIP: NEW FRAMEWORKS Explore IDC's new Digital Resiliency Framework IDC’s digital resiliency framework shows CEOs, CIOs, and other business leaders how technology can support the entire organization through the different stages of any business crisis. Understanding the Digital Resiliency Framework is critical not just for organizations working to improve their resiliency, but for their technology partners as well. IDC recognizes the challenges organizations are looking to solve and can help demonstrate how technology solutions can help overcome these obstacles in our new eBook: IDC THOUGHT LEADERSHIP: BLOG HIGHLIGHTS Enabling Digitally Resilient Organizations in Canada: A New Approach - Learn how to leverage IDC's new framework to help your customers thrive in the next normal with IDC Canada's George Bulat. Read More → Cloud Adoption and Usage is Growing in Canada, But Cloud Maturity is Not -Explore how cloud adoption and maturity have changed in Canada during the pandemic with IDC Canada’s Jason Bremner. Read More → Growing at the Edge - In 2024, the Canadian edge computing market will reach C$7.5 Billion. Explore what’s driving growth in edge computing and the opportunities it offers to end-users and tech suppliers with IDC Canada’s Tarun Bhasin. Read More → Consumer Device Refresh Rates – Why Demographics & Psychographics Matter PC & tablet refresh rates were lower in 2021 than in past years. See how consumer demographics and psychographics contextualize refresh rates with IDC’s David Myhrer. Read More → ICYMI: IDC DIRECTIONS 2021 CANADA Didn't get a chance to attend our IDC Directions Canada 2021 virtual event live back in April? Now's your chance to catch up on our uniquely Canadian perspectives. On the afternoon of April 22, IDC's thought leaders, Rick Villars, Tony Olvet, Megha Kumar, Nigel Wallis, and Jason Bremner presented their expert insights, intelligence, and guidance for finding success in the next normal. Learn about the future enterprise, digital resiliency, digital innovation, and the future of digital infrastructure in this session. Watch Now On-Demand → ICYMI: IDC FIRESIDE CHAT: CREATING SEAMLESS CONTENT EXPERIENCES Did you miss this insightful webinar on streamlining your content experiences a few weeks ago? Now’s your chance to catch up! The live IDC Fireside Chat webinar may be over, but you can still watch this enlightening event on-demand. Hear Barry Hensch, SVP & Head of Technology Enablement at ATB Financial, share his content management successes and challenges and why they're critical to senior IT leaders in Canada. While Barry’s experiences and tips steal the show, you can also hear insights from IDC Canada’s cloud and collaboration expert, Megha Kumar and seasoned content management leader, Varun Parmar as they share insights to help you move forward on your path to seamless digital experiences in the post-pandemic era. Watch Now On-Demand → Thanks for reading this IDC Quarterly Tech Brief Newsletter. Don’t forget to subscribe to be notified quarterly when the next issue comes out.

Climate Change-Related Natural Disasters Impact Short-Lived Assets and Interest Rates
For decades, scientists across the globe have warned about the effects of climate change. Given that these changes—global warming, rising sea levels—happen over time and that their disastrous results may not be obvious for decades, studying the effects of climate change on financial markets has posed a problem. According to Christoph Herpfer, assistant professor of finance, Goizueta Business School, most of the existing literature that deals with the effect of climate change on financial markets considers “indefinitely lived assets,” such as owning stock or owning a home—assets that “don’t have an expiration date,” explained Herpfer. To evaluate the effect of climate change in the long run on these assets then requires discount models—ways to value something today based on what it could be worth decades from now. Herpfer, a banking and corporate finance specialist, studies short-lived assets that, on average, expire after 4.5 years. Herpfer wondered if there could be “an alternative channel in which climate change already impacts companies today,” he explained. One that didn’t have to deal with all the “challenges associated with long run discount rates,” he added. In “The rising tide lifts some interest rates: climate change, natural disasters, and loan pricing,” Herpfer and his colleagues—Ricardo Correa, deputy associate director, Board of Governors of the Federal Reserve System, Ai He, assistant professor of finance, University of South Carolina, and Ugur Lel, associate professor, Nalley Distinguished Chair in Finance, University of Georgia, Terry College of Business—consider this question by studying corporate borrowing costs. In 2020, the paper received the best paper award at the Boca Corporate Finance and Governance Conference. The foursome had a novel idea: In recent years, there has been scientific consensus that climate change fuels natural disasters. So Herpfer and his fellow authors wondered if financial institutions took climate change-amplified natural disasters into account when pricing short-term loans. Their answer was, unequivocally, “yes.” Their work and research is captured in a recent article in Emory Business - it's attached and well worth the read. If you're a journalist looking to know more - then let us help. Christoph Herpfer is an assistant professor of finance at Goizueta Business School. He is also a financial economist working at the intersection of banking, law, and accounting. Christoph is available to speak with media about this research - simply click on his icon now to arrange an interview today.

Baylor Consumerism Expert Shares Five Tips to Make the Most of Your Stimulus Check
With President Joe Biden’s $1.9 trillion American Rescue Plan Act, citizens nationwide received a second round of stimulus checks in the form of $1,400 per person and an additional $1,400 per dependent. The Rescue Plan also brought increased child tax credits and unemployment benefits. James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in the Hankamer School of Business, is an internationally recognized expert on consumerism and the author of “Shiny Objects: Why We Spend Money We Don’t Have in Search of Happiness We Can't Buy.” He said the latest round of stimulus funds offer consumers bright opportunities, but he also cautioned against pitfalls in uncertain times. Roberts said that people should first consider building up their emergency savings funds – a step, he said, more Americans seem to be taking during this time of pandemic and economic fluctuation . “Over the last 20 years or so, Americans have not saved much. However, in the first nine months of the pandemic, the U.S. savings rate increased by a whopping 100 percent. By some estimates we are at a national savings rate that hovers around 20 percent – which is incredible,” Roberts said. Roberts shared a few tips on how to get the best value for your stimulus check and prepare for times ahead: 1. Enhance your savings. Save a portion of your stimulus check for the inevitable rainy days ahead. Start with $1,000 to your short-term emergency fund. If possible, every family should have a $2,500 emergency fund. This provides peace of mind and avoids having to borrow from friends or family, or even worse, max out your credit cards or take out a “payday” loan, which I strongly advised against. 2. Invest in experiences. Given that a lot of Americans have significantly increased their savings and lowered their credit card debt, I say people should splurge a little on something for themselves or their families with the remaining $400. Remember, experiences bring more lasting happiness than buying stuff. Good mental health is critical to our well-being. 3. Start early. Don’t forget that the $1,400 stimulus check is only a small part of the money that may come your way. The child tax credits are a great opportunity to save for your children’s college. The earlier you start saving, the better. This is the beauty of compounding interest. 4. Save while unemployed I suggest any extra boost you might get in your unemployment check be saved for the days ahead. Don’t let money burn a hole in your pocket. 5. Plan ahead. Every family’s goal should be to set aside six months in living expenses so if you do lose your job, it doesn’t put you and your family into an immediate financial death spiral. ABOUT DR. JAMES ROBERTS James Roberts, Ph.D., is The Ben H. Williams Professor of Marketing in Baylor University’s Hankamer School of Business. He is a nationally recognized expert on consumer behavior and has been quoted extensively in the media and has appeared on the CBS Early Show, ABC World News Tonight, ABC Good Morning America, NBC The Today Show, Yahoo.com’s “The Daily Ticker,” and has been quoted and/or featured in The New York Times, The Wall Street Journal, National Public Radio, USA TODAY, TIME, FOX News, The Doctors on CBS, US News & World Report, Cosmopolitan, Glamour, and many other media. His books include “Shiny Objects: Why We Spend Money We Don’t Have in Search of Happiness We Can't Buy” and “Too Much of a Good Thing: Are You Addicted to your Smartphone?” ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 19,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY At Baylor University’s Hankamer School of Business, top-ranked programs combine rigorous classroom learning, hands-on experience in the real world, a solid foundation in Christian values and a global outlook. Making up approximately 25 percent of the University’s total enrollment, undergraduate students choose from 16 major areas of study. Graduate students choose from full-time, executive or online MBA or other specialized master’s programs, and Ph.D. programs in Information Systems, Entrepreneurship or Health Services Research. The Business School also has campuses located in Austin and Dallas, Texas. Visit baylor.edu/business.

New York and Tokyo: Global Cities as Essential Hubs for Our Collective Future
Throughout, cities have faced repeated pronouncements of their demise. Yet, as centers of soft power, cities adapt, persevere, and ultimately, reinvent themselves to thrive. Photo: Orbon Alija / Getty Images On August 24, 2020, in the dog days of the New York summer and at the peak of the COVID-19 pandemic, comedian Jerry Seinfeld wrote an op-ed for The New York Times titled "So You Think New York Is 'Dead' (It's not.)" The king is dead, long live the king! "Real, live, inspiring human energy exists when we coagulate together in crazy places like New York City," wrote Seinfeld. Cities change, "They mutate. They re-form. Because greatness is rare. And the true greatness that is New York City is beyond rare." In fact, megacities around the world have been experiencing similar trends related not just to the novel coronavirus--climate change, natural disasters, population shifts, and transformations in business, infrastructure, and transportation will all shape the contours of the 21st century. New York City's own history--when and why it has been pronounced "dead" during the last century--is instructive in and of itself. Other megacities of consequence should take note and take heart, especially Tokyo, which will be under the microscope in a new way as it prepares to host the Olympic Games in today's unprecedented environment. History repeats itself In the tensions of living in the present time, it's easy to forget New York City's long history of disaster, recovery, growth, and innovation--the 1918-19 influenza epidemic, the seasonal threat of polio, the scourge of HIV-AIDS, and the current pandemic, all define the city's history. In October 1975, New York City, America's largest and wealthiest city, narrowly averted bankruptcy. Refused rescue by the federal government and President Gerald Ford, the city was saved only through the beneficence of the city's own Teacher's Retirement System pension fund, which made up a $150 million shortfall. The next day, the Daily News headline shouted "Ford to City: Drop Dead." We survived, and we thrived! Then there was 9/11, 20 years ago this September, when the U.S. rallied around the city. New Yorkers cheered as heavy equipment driven from across America arrived to help clear the devastation, and were joined by the entire nation in mourning those who were lost. Along came the 2008 financial crisis, sounding another death knell for New York. Today, we know from past history that what has closed will reopen, or be reborn in a different form. And we'll be here to celebrate. Global cities generate soft power Like Tokyo, London, or Paris, New York is a global center for arts and culture, a place where diverse creative arts flourish and inspire people in close proximity, where there is always space for tradition and innovation, and a place, too, for those who come for entertainment. But whether in Japan, Europe, or America, whether in the arts, innovation, or civil society, the soft power of a global city is so much more than the sum of its parts. It is a treasure trove of history, a platform for the future, a home for diversity, and an incubator for social change. What is soft power and why do we need it? The term "soft power" was crafted by Harvard political scientist Joseph Nye in the 1980s, and is now widely used in a foreign policy context. As a 2004 Foreign Affairs review of Nye's book, Soft Power; The Means to Success in World Politics noted: "Nye argues that successful states need both hard and soft power--the ability to coerce others as well as the ability to shape their long-term attitudes and preferences... But overall, Nye's message is that U.S. security hinges as much on winning hearts and minds as it does on winning wars." Almost two decades later, soft power--the cultural, intellectual, and social bonds that bring diverse countries and societies together for mutual understanding--has become a critical component of American foreign policy. This is especially important for the U.S.-Japan alliance, as most recently evidenced by Hideki Matsuyama's thrilling Masters Tournament win and President Biden hosting Prime Minister Yoshihide Suga as the first head of state to visit the White House during his tenure. As I've written before, based on my experience from the State Department, "innovative and entrepreneurial partnerships based on shared objectives--economic growth, stability, and more--will be the engine for increased security and prosperity." In other words, the future of diplomacy will not only be national, but subnational, where megacities like Tokyo and New York will shape their own destinies based on the partnerships that their leaders--political, business, and civil--can forge together in the best interests of their constituents. Japan Society and New York As the President and CEO of Japan Society, my work is to take the Society's mission into its second century, to be the deep connection, or kizuna, that brings the United States and Japan together through its peoples, cultures, businesses, and societies. From our New York headquarters, which opened to the public 50 years ago, we are looking toward the next half century knowing that we will be defined not so much by our now-landmarked building but by our digital and ideational impact. Our future can only be enhanced by continuing to exchange with our friends in Tokyo and beyond. Long before soft power was defined, in the radical days of 1960s New York, Japan Society supported international exchange in the arts between Japan and the U.S. through fellowships and grants to Japanese artists and students, among them Yayoi Kusama, Yutaka Matsuzawa (Radicalism in the Wilderness: Japanese Artists in the Global 1960s), Shiko Munakata (Improvisation in Wood: Kawamata x Munakata, fall/winter 2021), and many others who made history in the arts in both the U.S. and Japan. Now, performing arts commissions and gallery exhibitions at Japan Society build on and evolve U.S.-Japan cultural exchange even as Japanese traditional and contemporary artists have been mainstreamed into New York's major cultural institutions. Our work continues--in arts and culture, education, business, and civil society. Even as the COVID pandemic recedes through continued social distancing practices and increasing vaccinations, the changes it has wrought on the ways we work and communicate are here to stay. Remote work, flexible schedules, and collaboration and connectivity across time zones all predate the pandemic but were scaled up at a rate that was previously unimaginable. While physical borders closed to travelers, virtual ones opened --and technology has allowed us to engage and convene with those near and far like never before. We at Japan Society are committed to finding new connections and building new bridges outside of New York City, starting with Tokyo and then the rest of the world. Our 37 other Japan-America sister societies across the United States have much to offer even as New York remains an essential global stage and financial platform. Partnerships will ultimately define the future of which global hubs thrive and where populations gravitate post-COVID. As we continue our mission for the future of the world, and for the U.S.-Japan alliance, I'm incredibly optimistic for Japan Society and for New York City's long-term evolution. This article was originally published in the Tokyo Metropolitan Government.

As America tries to come to grips with and find lasting solutions to issues of systemic racism, new research shows staggering hiring trends that negatively impact Black Americans when they enter the workplace and as they near retirement age. Sociologist and UConn expert Dr. Matthew Hughey discussed the findings with the Washington Post: "A new experiment at Texas A&M University helps illustrate the surprising pattern, which has not been widely studied but tends to line up with Labor Department data reviewed by The Washington Post: Black workers are typically less likely to be hired than White workers with the same experience, but the gap closes in middle age. When he saw the chart above, University of Connecticut sociologist Matthew Hughey was struck by the steadiness of the trend for Whites, compared to the volatile swoop of the line representing Black workers. It shows hiring managers tend to accept White applicants at face value while subconsciously scrutinizing Black ones, he said. “Black people have always been more objectified, scrutinized and surveilled than White people,” Hughey said. “Every little thing is nitpicked on a résumé or explained as a possible red flag.” The larger pattern is common in government data, but the chart comes from a new analysis in the Journal of Policy and Management from Texas A&M economist Joanna Lahey, a widely cited authority on discrimination in the labor market. Lahey noticed the counterintuitive pattern of age discrimination against Black workers when she and her collaborator, Douglas Oxley, asked about 150 business and MBA students to evaluate about 40 résumés each. About a quarter of the students had previously screened résumés in the real world, and 11 percent had experience in human resources." May 14, 2021 - Washington Post If you are a journalist looking to cover this subject, let us help. Professor Matthew Hughey is a scholar of racism and racial inequality in identity formation, organizations, media, politics, science, religion, and public advocacy. If you are looking to book an interview, simply click on Dr. Hughey’s icon today.

Taking on Super Polluters to Reduce Greenhouse Gases
If just the top five percent of carbon-emitting plants in the U.S. reduced emissions to the average intensity of all plants, overall emissions from the electricity sector would fall 22 percent. A new book co-authored by Wesley Longhofer, associate professor of organization and management at Goizueta Business School, offers new insights into a persistent problem—how to curb carbon emissions from top-polluting power plants around the world. In Super Polluters: Tackling the World’s Largest Sites of Climate-Disrupting Emissions (Columbia University Press), Longhofer and co-authors Don Grant and Andrew Jorgenson argue that reducing pollution from fossil-fueled power plants should start with the dirtiest producers. From data they gathered over eight years on the carbon emissions of every power plant in the world, they found that a small number of plants contribute the lion’s share of pollution. For instance, if just the top five percent of carbon-emitting plants in the U.S. reduced emissions to the average intensity of all plants, overall emissions from the electricity sector would fall 22 percent. The book also questions claims that improvements in technical efficiency will always reduce greenhouse gases. “It’s the paradox of efficiency,” Longhofer says. “Just because a plant produces power more efficiently doesn’t mean they’ll pollute less. It just becomes cheaper to produce.” As sociologists, the authors are the first to put the problem into context, investigating global, organizational, and political conditions that explain super-polluter behavior. They demonstrate energy and climate policies most effective at curbing power-plant pollution and show how mobilized citizen activism shapes those outcomes. “Climate change is fundamentally an organizational problem. Even if you think about the Paris Accords, it’s the power plants and the cars within those states that produce the emissions, not the states themselves,” Longhofer says. “What do we do with what we already know? How do we develop policies to help us achieve our climate goals?” If you’re a journalist looking to speak with Wesley Longhofer about his book or discuss big pollution and how to cut carb emissions - then let us help. Simply click on his icon now to arrange an interview today.








