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Disney, DeSantis, and Corporate Dilemmas
The Florida state legislature recently voted to end the Walt Disney Co.’s special tax district, which has permitted the Orlando amusement park to govern its land and save millions each year in taxes. The decision followed a clash between Disney executives and Florida Gov. Ron DeSantis over recent legislation that prohibits instruction on sexual orientation or gender identity for children in kindergarten through Grade 3. UConn's Professor Robert Bird, the Eversource Energy Chair in Business Ethics and past president of the Academy of Legal Studies in Business, sat down with UConn Today to talk about clash between the corporation and Florida government as well as the implications for other companies that may be facing similar moral and ethical dilemmas: Q: There are so many layers to this story, from taxation to self-governance, political power to human rights. What strikes you as most significant? From one perspective, this is a debate over the role of LGBTQ+ education in schools. From another perspective, this raises the broader issue of the implications of private companies speaking and acting on matters of public policy. Corporations can no longer remain neutral or silent on major issues facing American society. Consumers, employees, shareholders, and the public are increasingly expecting companies to take a stand on controversies that matter to them. Just as some companies are being punished for not severing their relationships with Russia, because of Russia’s invasion of Ukraine, so are companies like Disney expected to speak out against public policies that contradict the values of its stakeholders. Q: Why does Disney play an important role in this issue? Disney is an important participant in the underlying “Don’t Say Gay” dispute. Disney has a powerful public brand and takes care to cultivate a family-friendly image worldwide. Disney has also been a long-standing leader in supporting LGBTQ+ rights. Disney has provided health benefits to same-sex partners since 1995, and allowed “Gay Days” at Walt Disney World since 1991. Public opinion was more hostile toward LGBTQ+ rights then, and Disney stood by its values even with the ensuing controversy. For Disney to “stand down” when so many people were advocating for Disney’s support in opposition to the bill, would have eroded its long-standing support of gay rights generally. Q: What message does this send to other CEOs who might be caught in a moral, ethical, or environmental debate with government leaders? The message sent to other companies is that politicians will not remain idle if a company opposes favored legislation or enters the sphere of public debate. Firms need to walk a fine line between standing up for their values and eroding relationships with political leaders. This is an important story, and if you're a reporter looking to know more or would like to schedule and interview with Professor Bird, then let us help. Click on his icon now to arrange an interview today.
Aston University expert to talk on gender diversity and inclusion at major cyber security event
The Ethnic Minority in Cyber (EMiC) network's flagship event is supported by the Department for Digital, Culture, Media and Sport Attendees will hear from inspirational speakers looking at current and future initiatives to increase diversity in the cyber sector Dr Anitha Chinnaswamy from Aston University will be presenting a talk on gender diversity and inclusion in cyber. An Aston University expert and founding group member of Ethnic Minority in Cyber (EMiC) is set to present a talk at a major cybersecurity event on 28 April 2022. The EMiC network's flagship symposium is supported by the Department for Digital, Culture, Media and Sport and will take place at Edgbaston Park Hotel in Birmingham. Attendees will hear from inspirational speakers looking at current and future initiatives aimed around increasing diversity in the cyber sector and will also be able to provide feedback into the initiative and policies going forward. The symposium will consist of a keynote speech, invited talks, panel sessions and round table workshops. Dr Anitha Chinnaswamy from the Cyber Security Innovation (CSI) Centre at Aston Business School will present a talk on gender diversity and inclusion in cyber and the outreach work of the Centre with schools to increase representation. Simon Hepburn, CEO UK, Cyber Security Council is the keynote speaker. The EMiC network, of which Aston University is a founding member, is a pilot network for Black, Asian and Ethnic Minority cyber academia, professionals and businesses, with the long-term aim of significantly improving representation across the cyber sector. Dr Anitha Chinnaswamy, lecturer in cyber security management at the CSI Centre at Aston Business School, says: “I am looking forward to speaking at such an important event about an ever-important topic in cyber. “While there is a growing cyber security skills gap and high shortage in the UK cyber sector, a recent survey found that only 17 per cent of cyber professionals are from ethnic minority backgrounds across all cyber roles. “The cyber sector remains relatively nondiverse in terms of gender. Just 16 per cent of the workforce across these firms is female, compared to 28 per cent in other UK digital sectors. “Those filling senior roles, typically with six or more years of experience, are particularly nondiverse across a range of characteristics including gender, ethnicity, disability and neurodiversity. “For example, just three per cent of senior roles are filled by women.” Aston University’s CSI centre, led by Professor Vladlena Benson, is the only female-led cyber security centre in the Midlands region and serves on the UK Cyber Security Council (UKCSC), alongside Simon Hepburn its CEO, to promote professionalism standards in cybersecurity. Professor Benson, director of the CSI Centre at Aston Business School, said: “Aston University CSI is actively involved in shaping diversity policy, such as with the launch of the NCS22 strategy in Birmingham and enabling the Cyber Explorer programme as a first schools’ engagement for girls from diverse backgrounds. “As ambassadors we are passionate about working towards closing the gender gap. This will help pave the way for a future of gender diversity, and hopefully other types of diversity, in the cyber security field. “Our work with female students in a highly diverse Midlands’ landscape highlights the challenges that are yet to overcome with the levelling up agenda.” To find out more about the event please visit the site here.
With an estimated 1.5-million faculty in the US and a near 50,000 growth in UK-based academics in the last decade (to 225,000), universities and colleges have a whole range of interests and expertise on offer. In fact, despite rumours to the contrary, academia is a large and growing global ‘industry’. If you’re responsible for external relations, communications, marketing, civic engagement, knowledge exchange - or any other aspect of external engagement or “connectedness” in a university or college - then the ability to choose which faculty experts you selectively promote and publicise can be a very tough assignment. I’ve had first-hand experience with this. I was once in that very position - trying to keep up with the opportunities and the expectations afforded by 800 academics at just the one mid-sized UK institution where I worked. With the benefit of that firsthand experience and having since worked with more than 100 higher education institutions in the UK, Europe and North America, here are a few observations and also a few tips on how to organize your expertise: Approach #1: The Focus on Expertise Clusters An approach taken by some universities nowadays is to promote their expertise as a group of “grand challenges” or “beacons of excellence” - drawing together as many areas of research expertise under (usually) three or four headings. While identifying “token clusters” of expertise for focus and prioritisation may seem logical, this approach doesn’t really work. It may help with internal politics but it fails to generate enough precision to be relevant to various communities such as the media and industry. Approach #2: Selectively Promoting Key Experts One trap that universities can also fall into is to focus on a small group of academics who appear to be more suitable to promote. The reasoning for this approach is often driven by the need to have a manageable number for internal communications/press office staff to work with. The easy route to take is to just work with academics who are more keen to work with comms staff in promoting their work and who are already at ease in speaking to the media. Selection of experts on these factors, while important, isn’t the optimal way to build up the profile for the institution with key audiences. First off, this approach often doesn’t yield the diversity that audiences such as journalists and potential student and faculty recruits want to see represented. This approach will also miss the mark if it just plays to popular disciplines or hot topics. Being more inclusive to promote a wider range of disciplines and specialized topics is better value all round. Approach #3: The Faculty “Expertise Audit” I’ve seen institutions make many mistakes in positioning their faculty as experts, given it’s a proven way to differentiate brand, build profile and reputation. That’s why I’ve started to work with several universities on what I refer to as a “faculty expertise audit”. This brings a more structured process that helps prioritize key areas of research expertise and identify specialist experts. The audit also looks at the resources and overall capacity that universities have available to support an “expertise marketing” program that optimizes all these elements to significantly boost performance. Start with The Business Case for Expertise At the heart of this more structured, targeted audit approach is ensuring you are generating “return-on-investment” and “value-for-effort.” A good starting point is to ask: Where is the budget coming from? Where is current and expected demand for your programs? When starting this assessment, you have to think longer than a year out. Instead, look very hard and in detail at the next three to five years (the typical cycle of research investment and university strategies) and identify which expertise is most likely to solve the problems and consequential explorations that governments, industry, benefactors/donors, and funding agencies will want to support. I’m not saying that research areas without such sizable levels of predicted investment should be ignored - far from it - but we are in a competitive climate and universities now have to secure ‘orders’ (for applied and contracted expertise) that will ensure institutional sustainability and success. In turn, that success will allow investment in other areas that are socially vital but financially a weaker bet as regarded by funding sources. Having proven where research funding is most available, pressing and externally directed, then the audit is designed to identify and match the institution’s research talent to these requirements. These audits involve shortlisting, enlisting and then coaching the appropriate academic experts. The best results come from one-to-one sessions with academics which create buy-in and yield a more detailed marketing plan to leverage your experts. While more inclusive, this is an efficient process designed to create a “shared roadmap” for where the university and the academic both want to take their expertise. A large part of this roadmap then covers off other important activities such as creating a more discoverable and engaging online presence with enriched academic profiles that perform far better than the traditional “faculty directory.” Keeping online academic profiles fresh, content-rich, jargon-free, and compelling makes the job of expert ‘mining’ so much easier. Developing a sustained program of content with an organized lead generation process is also necessary. These extra steps are where many universities miss the mark. The result is a significant loss of inbound opportunities for research grants, consulting revenues, academic collaborations as well as local and global media coverage. I recently spoke with a Vice Chancellor of a prominent UK University who admitted that they as an institution deserved a failing grade when it came to promoting their faculty research achievements, saying that he “doubted any of their academics would be happy with the way their work was being promoted online.” This is an important aspect of the faculty audit. As a consultative process, it is non-threatening and we’re listening to staff and academics. That not only enriches the information the University has to promote its brand better, it also helps to enlist the support of the academic community who see that the university cares and that it is getting their input to put together a plan – both for the university and for individual academics. The academic is happy (they understand the value for them personally and for their institution); the University is happy (it is able to focus and prioritise its expertise in an evidence-based manner), and Communications and press office staff are happy (they have so more to work with in connecting the work of the University to a variety of local and global communities). The Benefits of A Faculty Audit Having completed many of these, I’ve seen very clearly, the results of a well run Faculty Audit process that without exception yield an excellent return on investment. Here are just some of the benefits to consider: Greater Insights: Gain a deeper understanding of the hidden strengths and opportunities within your academic ranks. Better Planning: A detailed report from a Faculty Audit enables a more strategic approach to planning where faculty research and expertise can support various programs within the University - such as industry engagement, media coverage and recruitment. Building Trust: When conducted by a third-party, a Faculty Audit is seen as more credible and less prone to perceptions of internal bias. More Engaged Faculty: Increased collaboration with faculty is gained through a more consultative process that builds “shared awareness” and enables more proactive support of their research. Increased Capacity: Producing more proactive content with faculty yields better results in terms of media coverage, research engagements, etc. Demonstrate Diversity: A better understanding of expertise that goes beyond the “usual suspects” to engaging a more diverse set of faculty to promote the University. News Coverage: Positioning your faculty and their research in a more relevant way aligns with the interests of the outside world and what's on the mind of outsiders. Less Stress: A more proactive, well structured plan helps everyone to synchronise activities better versus scrambling too much to meet deadlines in the “here and now.” Is a Faculty Audit Right for Your Institution? Here are some key considerations when evaluating the value of a Faculty Audit for your institution. You are ideally suited to undertake a faculty expertise audit if: You have a stretched workload where there's little capacity for proactive comms. You're tending to turn to the same academics for expert commentary in the media or elsewhere. You tend to get complaints (or mild mutterings) about not supporting academics enough. You don't have time to get to know the range of academic experts in your institution - especially new arrivals or eager early career academics. You've adopted an 'inside out approach' rather than one that engages with the interests of the outside world and what's on the mind of outsiders. There's weak management of expectations with the academic community - and a need for clarity and shared pathways for publicity. You're operating too much in the here and now and don't have the time to plan for future events, milestones and opportunities. You want to be more strategic in your comms and engagement - and make a real difference via attracting interest, income and investment. You don't have an integrated approach to comms (where content can be repurposed and recycled). You want more global reach and presence and can exploit digital tools to enable this. Additional Resources Academic Experts and the Media (PDF) This report, based on detailed interviews with some of the most media-experienced academics across the UK and United States draws on their experiences to identify lessons they can share in encouraging other academics to follow in their path. Download the UK Report Here Download the US Report Here The Complete Guide to Expertise Marketing for Higher Education (PDF) Expertise Marketing is the next evolution of content marketing. Build value by mobilizing the hidden people, knowledge and content you already have at your fingertips. This win-win solution not only gives audiences better quality content, but it also lets higher ed organizations show off their smarts. Download Your Copy Click Here for Additional Resources
How to network virtually: What newcomers in Canada need to know
Newcomers to Canada already faced an uphill task of adjusting to their new life and starting a career in Canada, but COVID-related restrictions made things even harder. However, after an initial period of adjustment, virtual networking and remote job interviews have become the norm. Now, even with COVID-19 restrictions easing and people getting vaccinated, some aspects of the “new normal” are expected to continue for the foreseeable future. Due to its relative convenience, virtual networking will likely remain a popular means of building professional connections. This article covers key aspects of how to network virtually and the things you need to know about virtual networking for professional success as a newcomer in Canada. Advantages of virtual networking Start building your Canadian network before you land Before the COVID-19 pandemic, networking was mostly done in-person, which meant that newcomers to Canada could only start building their network after arriving in the country. However, with virtual networking, newcomers have the opportunity to start building their network well in advance of their arrival in Canada. You can start attending virtual networking events or meeting people for online coffee chats while preparing for your move. It can take months to cultivate meaningful professional relationships, so the sooner you start, the better prepared you’ll be to enter the Canadian job market when you land. Opportunity to look beyond your city One major disadvantage of in-person networking is that it geographically limits the people you can meet. With virtual networking, you can connect with experts or professionals, regardless of where they live. If you’re still preparing for your arrival, this gives you a chance to speak to people in different cities and figure out where the best job opportunities are for your industry in Canada. You can also learn about different job markets within Canada and plan your career path based on insights from a more geographically diverse set of people. The convenience of networking from home Attending events and networking meetings is time-consuming. By networking virtually, you can save the time it would take you to travel to the event venue or meeting place. This means that you can accommodate more coffee chats in a day and build your network faster. Many newcomers find it much easier to network from the comfort of their homes, compared to the unfamiliar and chaotic environment of a coffee shop. Since you are the person requesting the meeting, it is expected that you’ll be paying the bill for coffee during in-person meetings. These amounts can quickly add up and might impact your budget, especially if you’re meeting several people each week. In most cases, virtual meetings are also more convenient for the professionals you’re meeting, so your acceptance rate for virtual coffee chats may be higher than for in-person meetings. Easier to follow up and stay in touch Once you’ve made a connection and had an introductory meeting, it is important that you stay in touch with your new contact. However, as your network grows larger, it can become challenging to follow up with everyone on a regular basis—especially if you’re doing these meetings in-person. It’s much easier to stay connected and engage virtually over follow up coffee chats, emails, or social media. This will allow you to follow up more often and build stronger, more meaningful connections. How to build your network virtually as a newcomer in Canada Whether you’re looking to network or find a job, it is important that you keep your LinkedIn profile up-to-date. Your Linked In profile will likely be the first thing people see when they connect with you. Unlike a resume, which is customized for each job, your LinkedIn profile should be generic and should highlight all your skills, experiences, and certifications. Be sure to use a professional headshot and grab people’s attention with a compelling headline. Use LinkedIn’s advanced search filters to find new connections based on their organization, job title, and other criteria. Always personalize your LinkedIn connection request messages. You can also increase your visibility and promote your personal brand by being active on LinkedIn. Post, share, and engage with relevant content to get noticed by other professionals. Interact over social media As a newcomer, LinkedIn is not the only social network you can use to build a network. You can also find professionals you’d like to connect with on Twitter and initiate a conversation. Depending on your industry, Instagram and Facebook groups might be useful platforms for networking—but make sure your profile is professional! Clubhouse is another app where you can virtually meet and share ideas with like-minded people, listen to expert speakers, and ask questions. If your initial interactions go well, ask for a follow up coffee chat to take the conversation forward. Online networking platforms and virtual events Due to the ongoing COVID-19 pandemic, most networking events have moved to a virtual setting. Virtual networking platforms bring together people from similar industries and give you an opportunity to start making connections. Events hosted by industry associations are a great place to meet other professionals in your field. You can also find virtual networking events for different industries and interests on websites like Eventbrite and Meetup. Arrive webinars and workshops are also a great place to learn from and connect with experts. Leave a positive impression on others attending the networking session by behaving professionally and asking intelligent questions. Virtual coffee chats Online coffee chats (also called informational interviews) using tools like Zoom, Google Meet, and Webex, are a great way to build your network virtually. Once you’ve connected with someone on LinkedIn or at a virtual networking event, ask if they’d be open to a one-on-one meeting. Virtual coffee chats give you an opportunity to introduce yourself to established professionals in your industry, showcase your skills, and position yourself as an ideal candidate for future job openings. You can also seek recommendations on other people you should add to your network. If you’re looking for information about a specific organization, role, or industry, informational interviews can be particularly helpful. Be sure to do your research beforehand and have a list of questions ready. Reactivate your existing network As a newcomer, you’ll have to start building your network from scratch in Canada. However, there might be others in your network who are already in Canada. Speak with your friends and family to find out who you might already know here. You can also use LinkedIn to find alumni from your school or colleagues from your previous organizations who’ve since moved to Canada. Leverage your existing network to get introductions to other people in your industry or for job referrals. How do you effectively network virtually? Do your research. Learn what you can about the person you’re meeting beforehand and customize your questions accordingly. Going in prepared will make it more likely for you to get the information you’re looking for, and to make a good impression. Do check your technology. Make sure your internet connection, microphone and camera are in perfect working order before your virtual meeting. Take some time to familiarize yourself with the video call platform prior to your meeting. Always keep your camera on during meetings and if there’s noise in your background, put yourself on mute when the other person is talking. Do be professional. Go in with a list of topics you’d like to discuss and don’t ask personal questions. Be punctual and dress the way you would for in-person networking meetings. Create an appropriate work setting and keep your desk and background distraction-free. If you don’t have a dedicated workspace, apply a professional virtual background in your video call tool. Do be authentic and offer value. Express genuine interest in what people have to say and learn from their experience. Find ways to help the people you’re meeting—it’s a great way to demonstrate your skills in practice! Don’t skip the small talk. In Canada, small talk is a cultural practice, so make sure you allocate some time for it while creating your meeting agenda. It’s also a great way of breaking the ice and getting to know people you’re meeting and relate to them outside of their professional life. Don’t mistake your elevator pitch for a sales pitch. Your elevator pitch is a brief 30 second introduction meant to capture the other person’s interest. Highlight your skills, strengths, and achievements, but don’t oversell yourself. Don’t interrupt or multitask. Appreciate the fact that someone has taken the time to talk to you and pay attention to what they have to say. It’s rude to interrupt or check your phone when someone else is speaking. It can be very distracting, and more importantly, it gives people the impression that you aren’t interested in what they have to say. Be sure to put your phone on silent during networking meetings. There might be other distractions around you at home, such as children or pets, so find a quiet place for meetings. Don’t forget to follow up. If you’re meeting several new people every week, it can be hard to keep the conversation going with all of them. However, regular follow up is the best way to maintain professional relationships. Keep track of all your virtual meetings and create a realistic follow up schedule. Virtual networking has made it easier and more convenient for newcomers to expand their professional networks. As a newcomer to Canada, there are many online platforms and events you can leverage to start building your personal brand and growing your network virtually一even before you come to Canada. Original article located here, published by Arrive. About Arrive Arrive is powered by RBC Ventures Inc, a subsidiary of Royal Bank of Canada. In collaboration with RBC, Arrive is dedicated to helping newcomers achieve their life, career, and financial goals in Canada. An important part of establishing your financial life in Canada is finding the right partner to invest in your financial success. RBC is the largest bank in Canada* and here to be your partner in all of your financial needs.
12 tips to help you build your networking skills in Canada
Your professional network will be one of your most valuable assets in the Canadian job market. Whether you’re trying to land your first job or are looking for a mentor, your network can play an important role in helping you achieve professional success in Canada. As a newcomer to Canada, you’ll have to work harder and refine your networking skills to build connections from scratch in your new country. This article will provide you with tips to help you build your networking skills, so you can start nurturing meaningful professional relationships. 1. Understand that communication is two-sided One of the many advantages of networking is that it’s as much about promoting your personal brand as it is about learning from the experience of others. When someone takes time to speak with you, give them a chance to talk. Active, attentive listening is an essential networking skill that ensures you absorb the information being shared with you. You can then ask intelligent, relevant questions and get insights that might be useful for your professional success in Canada. Keep distractions away and focus on the conversation. It is rude to interrupt when someone is talking, so save your questions until they’ve finished speaking. 2. Improve your public speaking skills Many newcomers avoid networking or public speaking as they lack confidence in their English language or interpersonal skills. However, practice is the best way to overcome the fear of speaking in public. Take the time to work on your language skills. There are many English as a Second Language (ESL) resources and community groups available across the country to help newcomers improve their speaking and listening skills. Practice speaking in front of a mirror or with your friends. Don’t feel insecure if you have an accent or have trouble understanding some words. Remember, Canada is a diverse, multicultural country, and most people are accepting of the fact that English may not be your first language. 3. Practice both verbal and non-verbal communication What you say is only half the image you present—non-verbal communication is just as important. Your body language conveys a lot about your personality and how engaged you are in a meeting. Avoid crossing your arms, closing your fists tightly, or hunching your shoulders, as this can make you seem unfriendly. Practice smiling and gesturing with your hands as you talk in front of a mirror. Be aware of your posture and make eye contact with the people you are talking to. While networking in-person, speak confidently. Respect people’s personal space and avoid standing too close to them. 4. Learn the art of small talk Small talk is culturally important in Canada. It serves as an icebreaker before you get to the actual topic of conversation. Since small talk is meant to create a safe, comfortable environment, be sure to choose non-controversial, light topics. Some common small talk topics include the weather, sports, arts, entertainment, hobbies, and current events. Stay away from topics like politics, personal or family matters, income, and religion. As a newcomer, you can build your small talk skills by staying up-to-date on the news, developing an interest in Canadian arts, culture, and, of course, sports. 5. Ask for constructive feedback An easy way to build your networking skills is to get an honest opinion on what you maybe doing wrong or need to improve. Before an important networking meeting, do a practice run with some friends and ask them for feedback on your small talk, elevator pitch, questions, and overall communication skills. You can also ask for constructive feedback towards the end of your networking meetings. Be open and humble when you ask for tips to help you build your networking skills. In most cases, people are willing to offer guidance and insights that you can leverage in future meetings. 6. Give before you get One mistake many newcomers make is to only think about what they can get out of a connection, without considering what they may be able to offer in return. Networking is not one-sided, so be sure to make a list of your unique skills and strengths before you start. Even if you are new to the Canadian job market, review the LinkedIn profile of the person you’re going to meet to understand their role and see where you can contribute. During your meeting, convey your willingness to help and ask if there’s anything you can support them with. By offering to give before you get, you can build meaningful connections and also prove your value to your network. Once they’ve seen your skills in action, they’ll be more likely to offer guidance, connect you to others, or refer you to job opportunities. 7. Attend networking events and workshops One way to build your networking skills is to jump right in and start networking. Look for both virtual and in-person networking events on industry association websites or on platforms like Eventbrite and Meetup, and attend as many as you can. In addition to making connections, this will also give you a chance to observe the way other people network. You’ll be able to pick up best practices related to small talk, ways to introduce yourself, verbal and non-verbal communication, and questions to ask. If you meet someone particularly impressive, don’t hesitate to follow up and ask if they would be willing to share some tips to help you network better. 8. Prepare, prepare, prepare When it comes to networking meetings, preparation can make all the difference. Put your research skills to good use and learn as much as you can about the background, role, and career path of the individual you’re going to meet. Know what you want to get from your networking meetings—further connections, guidance, or referrals. Prepare a list of questions accordingly, and customize your list based on each person’s industry, skills, and position. Finally, spend some time creating an engaging, authentic elevator pitch. Remember that an elevator pitch is not a sales pitch, but a chance to tell your story and highlight your skills in an impactful way. 9. Ask for recommendations and introductions In Canada, every professional you meet will likely have their own network. As a newcomer, it might not be easy to ask the people you meet to connect you with others. This is a networking skill that you’ll need to build as you start to grow and nurture your network. Before you meet someone for a coffee chat, go through their LinkedIn network and see if they know someone you’d like to be introduced to. If you’re looking for specific information or trying to build a particular skill, it is a good idea to ask your connections if they can recommend someone in their industry or organization who might be able to help. If you’ve cultivated a meaningful relationship, you might also be able to get an introduction to someone in their network. When you are introduced to a person by someone they know and trust, they are more likely to take out time to speak with you. 10. Keep track of your networking meetings For most newcomers, the first few months of networking can be overwhelming. Since you’re building your network from scratch in Canada, you might be meeting as many as four or five people each week. This makes it hard to keep track of who you’ve met and what you discussed. As a result, you might forget valuable insights or miss out on following up with some people. Keeping track of your meetings is an important networking skill. Create a list with names of people you meet, meeting dates, their designations and organization, discussion points, and follow-up actions. When you set up follow-up meetings, you’ll be able to refer to your list to review points that you had discussed with them earlier. This list can also help you identify connections who might be useful when you’re applying for a job. You’ll also be able to clearly see gaps in your network, such as industries you don’t have connections in, so you can focus on those in the future. 11. Follow up and follow through Building meaningful professional relationships takes time and in most cases, the first meeting is only an introduction. The value you can leverage from your connections often depends on how much time and effort you invest in maintaining them. You can start by sending a personalized thank you note within 24 hours of your meeting. If you’ve agreed upon any action items during your meetings, don’t forget to deliver on them. After your initial meeting, you can keep the conversation going by regularly sharing relevant developments and insights, engaging on their social media posts, or asking for their opinion on topics related to the ones you discussed. 12. Don’t give up Finally, patience is another skill you’ll need as you start building your network in Canada. It’s easy to become demotivated when your LinkedIn connection requests go unanswered or when the people you connect with online are unwilling to meet you. Even after the initial coffee chats, some of your connections may not be able or willing to offer you the advice, guidance, or contacts you need. It takes time to nurture relationships and identify how and where someone might be able to add value. You might also have to demonstrate your own willingness to help before someone agrees to support you. Even if some meetings don’t go as well as you had hoped, don’t give up. Each new meeting is a learning opportunity, so keep an open mind. Remember that it only takes one connection or referral to land your dream job in Canada. Networking plays a crucial role in the Canadian job market. However, networking may not come naturally to everyone. As a newcomer to Canada, improving your networking skills will help you build meaningful relationships with people who can bring you closer to achieving your career goals. Original article located here, published by Arrive. About Arrive Arrive is powered by RBC Ventures Inc, a subsidiary of Royal Bank of Canada. In collaboration with RBC, Arrive is dedicated to helping newcomers achieve their life, career, and financial goals in Canada. An important part of establishing your financial life in Canada is finding the right partner to invest in your financial success. RBC is the largest bank in Canada* and here to be your partner in all of your financial needs.
Technical training, exposure to multiple industries and an open and inclusive culture help IT Associates innovate across CCG. They are often the quiet contributors to a project, taking a business idea from concept to delivery to allow strategic business endeavours to get off the ground. What they do and how they do it can be mysterious to many, with technical jargon, architectural details and complex processes at play. To succeed in IT requires incredible technical knowledge, a solid understanding of business processes, and innovative mindset with a natural curiosity to understand how multiple industry business systems all work together. Most importantly what’s needed is the desire for continuous learning. The IT department at CCG has enjoyed an incredible period of growth and development over recent years. In the last decade alone, CCG has undergone a major technology transformation, replacing every major business system required to support the different lines of business under the CCG umbrella including CAA Insurance, Orion Travel Insurance, CAA Travel, Membership and Emergency Roadside Services, while also implementing industry-leading innovations like CAA MyPace. We spoke to three tenured Associates to uncover their secret to success working in IT. What drives the culture of a team that often works behind the scenes but is vital to the success of all organizational projects? Lindsay Lamothe Typically, IT Associates have exposure to many business areas, giving them a well-rounded view of the various industries in which CCG operates. At first glance, one might think that this kind of exposure helps drive innovation and growth. But, while this is true for many, Lindsay Lamothe, Senior Business Systems Analyst for CCG’s Roadside Product Management, explains it’s more nuanced. “I think working in multiple lines of business at the organization led me down the path towards IT. I have no formal training in IT but having exposure to the business side of things gave me insights that continue to be valuable now that I work in a business enablement area,” shared Lamothe. “Being exposed to multiple industries while working in IT is a valuable opportunity to grow knowledge, but I think anyone who can learn more about the multiple industries we operate in would be well-positioned to do well in IT.” Lamothe started at CCG as a summer student to pay for university and eventually came on full-time working in auto travel, helping Members with TripTiks. She worked on the frontlines for ten years before shifting into IT and roadside assistance and has now been at the company full-time for 18 years. Her sense of purpose comes through very clearly when you speak to her about the impact of her work. “I am proud to work in IT at CCG because I am passionate about roadside operations. What we do saves lives,” said Lamothe. “If each code fix or enhancement that we work on gets us to the Member even five seconds sooner, that could be a matter of life or death. I know that we are making a difference in people's lives.” Voytek Bialkowski Voytek Bialkowski, just accepted a promotion to a director position in Enterprise Resource Planning. He also started his career at CCG and credits the technical learning opportunities offered for his continued success. Next month he marks the impressive milestone of 15 years with the company. “CCG is unparalleled in the marketplace in terms of professional growth and learning opportunities,” shares Bialkowski. “Our senior leaders have created a true knowledge culture by encouraging and celebrating professional development, certification, and lifelong learning. In my time with the IT department, I have earned four SAP certifications that furthered my technical skillset. I have also leveraged many of the programs available for Associates, such as the Lean Six Sigma White Belt and the Queens mental health certificate.” What truly sets CCG’s IT department apart is the emphasis on technical training that many Associates can receive right out of school or with little prior knowledge. Bialkowski explains, “CCG has provided me with multiple avenues for technological growth. Working on best-in-class systems and learning their functional and technical components has allowed me to become intimately familiar with SAP’s software suite, Greenfield SAP strategies and methodologies, data quality and data migration, application management, software development and testing lifecycle, as well as SQL and other query languages.” It's clear through the experiences of Lamothe and Bialkowski that learning opportunities and a broad array of opportunities to contribute to different areas of the business are key drivers of the success of CCG’s IT Associates. While hard skills and insights are essential, equally important is the culture of a team and the people that one works with to get things done. John Zhao John Zhao, Manager Quality Assurance in IT App Development & Architecture, shared his take on CCG’s culture and how that plays a role in delivering exceptional service to CCG’s business areas. “Collaboration and mutual respect underpin everything we do in IT. This is a big part of how we continue to learn and support each other,” shares Zhao. “Beyond these two values, we are encouraged to apply innovation to our daily process and products.” Innovation, being care-driven, leading by example, and collaboration are values that define CCG’s corporate culture across departments. Still, it is evident in speaking to Zhao that with tight deadlines and often unexpected challenges, they are especially engrained in the culture and approach of the IT department. Zhao’s experience at CCG aligns with Bialkowski and Lamothe’s, showcasing how fostering and developing technical knowledge internally and maintaining a broad perspective that can connect the dots across multiple industries are standard features of our IT approach. All three Associates underscore how the innovative and best-in-class approach of our IT department starts at the top. From Jay Woo, our CEO, to Apra Sekhon, our Chief Innovation Officer and Kin Lee-Yow, our Chief Information Officer, and their leaders. Together, they set the bar on integrating technology and innovation to ensure everyone aligns on promoting growth and knowledge to drive success for CCG’s IT Associates. As technology and innovation continue to grow, it’s valuable for all Associates to understand how this hardworking group of individuals support the essential work we do at CCG.
As the war rages in Ukraine, what's next? Augusta University expert answers key questions
For a month now, the world has watched the invasion of Ukraine by Russian forces. The war has dominated news coverage since before the invasion, with journalists asking why Russia would invade a sovereign country and whether this could expand to an all-out war in Europe for the first time since World War II? There are still many questions to be asked, which is why we’ve enlisted Dr. Craig Albert, from Augusta University. Albert has been speaking extensively with the media answering key questions about the invasion. Q: How has Russia ramped up their war efforts and are the latest attacks a signal that they are going "all in" in taking over Ukraine? “Right now, Russia is still not fighting the war they are prepared for. In other words, they have a massive war-machine but are still only using small parts of it in this war. There are several reasons for this: they may not want to expose their hands to great powers; they may want to bring Ukraine back to the fold, so annihilating them, vis-à-vis, Grozny, might not be the best play. As it is, Russia is still poised to take Kyiv within a few months unless Ukraine has alliance boots on the ground, which is not likely since it will raise the specter of WWIII." Q: What do you expect we will see next? "I think we will most likely see the rise in dirty war tactics and techniques, with more mercenaries, more artillery bombardment, and more foreign fighters joining on both sides, especially former NATO special operations forces moving into the Ukraine International Legion, and well-paid Syrians on the side of Russia. With this increase in contract soldiers, we can expect more human rights atrocities and atrocities committed against soldiers as well as a relaxation of Geneva rules for armed conflict amongst combatants." Q. Do you expect to see Russia direct more cyber warfare the U.S. way? "I expect a steady, prolonged consistent cyber-conflict campaign waged by Russia against Ukraine and its allies, including the US. I don’t expect an escalation on this front at least at it applies to NATO forces. Russia is saving its most savvy cyberweapons for a possible larger-scaled conflict against a major power." If you’re a journalist looking to know more about what lies ahead as the war between Ukraine and Russia continues and how it may impact the United States, then let us help with your questions and coverage. Dr. Craig Albert is director of the Master of Arts in Intelligence and Security Studies at Augusta University. He is a leading expert on war, terrorism, and American politics. This is an important national and international issue. Albert is available to speak with media – simply click on his name to arrange an interview today.
Podcast: Russia expert discusses fears of Putin's 'madness' over Ukraine
Speculation that isolation caused by Covid-19 pandemic could have affected his state of mind Closest advisers said to fear for their lives if they speak out against him Potential scenarios considered include a ‘heart attack-style’ assassination of dictator by senior military and secret services. Two years spent isolating during the coronavirus pandemic have led to a debate that Russian President Vladimir Putin has gone ‘bonkers’, resulting in the invasion of Ukraine. There is now even speculation that only a “heart attack-style” assassination of the dictator by his senior military and secret services could prevent Putin from seeking to expand his borders even further. These themes were discussed by Dr Elisabeth Schimpfössl, a senior lecturer in sociology and policy at Aston University, and author of the award-winning book Rich Russians: From Oligarchs to Bourgeoisie. Dr Schimpfössl, speaking about the ongoing Russian invasion of Ukraine as part of the 'Society matters' podcast series, presented by journalist Steve Dyson, explained there were two reasons why Putin had decided to invade its neighbour. She considered two potential reasons behind the invasion: “The first is he has always had ambitions to incorporate eastern Ukraine and, particularly, keep NATO at bay and not have it anywhere so close to Russia’s own borders. The second thought is whether Putin might have simply lost it, in a clinical sense.” Dr Schimpfössl said Putin had been “extremely isolated” during the pandemic, with very few people allowed to see him in his “bunker”. She added: “It might well be, as bizarre as it sounds and unimaginable as it might be, that he is losing it and courting advice from people who have such fear of him that they would say what he wanted to hear.” While such madness is currently pure speculation, Dr Schimpfössl explained how people close to him would potentially “fear for their lives” if they contradicted him or alerted him to what a “crazy idea” war was. She said Russian Foreign Minister Sergey Lavrov, whose daughter lives in New York, had wanted to retire “years ago” but Putin would not let him. And she mentioned claims that the former head of Russia’s foreign secret service died from an apparent heart attack after he “pretty much messed up” the poisoning of double agent Sergei Skripal in Salisbury in 2018. She said: “It’s pretty obvious that similar fears were deep in the bones of all the closest entourage of Putin. They all know pretty well how the system works.” Dr Schimpfössl described reports on how opposition activists and investigative journalists “suddenly, suspiciously, jump off their balcony to their death. And they threaten people that if they don’t jump then their family will suffer”. She suggested that Russia’s billionaire oligarchs could have taken measures if they had seen what was coming. However, the European Union had now added oligarchs onto the sanctions list for the first time after being deeming them “Putin’s cronies” instead of business leaders. Dr Schimpfössl said: “Until Friday, Putin’s plan was to succeed within maybe a week and sanctions would have become effective in weeks, or months from now. Now things have changed and the EU sanctions have gone a big step further on.” She said it will be a “catastrophe” for Russia’s oligarchs now they are subject to sanctions. The only thing that could “save their skin”, she added, is if they create an image of being “anti-war, anti-Putin”. But would this help stop Putin? “Not if he’s completely gone bonkers, then nothing will stop him,” Dr Schimpfössl again speculated. “It makes him extremely dangerous in terms of his announcement of using nuclear weapons. It would be the maddest possible thing to do, but there is no guarantee anymore.” The only thing that could stop him, she hypothesised, was if Putin suffered the similar fate of a “sudden heart attack” following a “silent coup” by Russia’s top military and secret services, although it is pure conjecture that any such actions are being planned. Opinion polls in Russia suggest that only 40 per cent of the population support the action against Ukraine, compared to 80 per cent over the annexation of Crimea in 2014. Dr Schimpfössl said she hoped negotiations between Russia and Ukraine would lead to an agreement, but added: “We know from history when an aggressor sees itself being on the losing end, or things not go according to plan, they often lash out at the very last moment. Any escalation of the conflict could easily and very quickly get very cruel and barbaric.” Episode 1 in series 3 of the ‘Society matters’ podcast and all previous episodes can be found HERE.
Building Trust with Expertise Marketing
With advancements in technology and a number of new channels, it’s important to remember that at the end of the day, people want to deal with people. Studiesconsistently show that we’re more likely to trust other humans when making decisions. While many organizations leverage brand personas to fulfill that human connection, they often overlook the power of their people to lead and support conversations. If your audiences are looking to connect with people, then it only makes sense to give them our best. Who Is Looking for Expertise? As mentioned in last week’s blog, the ‘About Us’ section of a website is the second most visited area next to the homepage and the reasons for this are simple: people want to see who is behind the scenes. From prospective customers to journalists looking for an expert source, there are a wide range of audiences who want to know who you really are before they engage with your business. Here are just some of the audiences who are taking a close look at your expertise: Customers & Partners: Subject-matter experts are consistently rated as one of the most influential sources of information for buyers (Source: ITSMA), and a whopping 78% of B2B buyers start with a Google search (Source: Demand Gen). Media: Experts who serve as media sources are in high-demand with newspapers, broadcasters and digital outlets – and it’s not just research they want. They often require a plain language explanation of how something works, or insights to help them localize a story for a regional audience. Conference Organizers: Conference organizers and industry associations are constantly looking for experts who can educate their attendees as a panellist, workshop leader or keynote speaker. Alumni & Donors: For institutions, showcasing the relevant work that experts and staff are doing helps alumni better connect to your mission and makes it easier to fundraise and drive larger donations. Government & Foundations: Government bodies and foundations rely heavily on experts to conduct research, develop policy and implement the various programs they fund. They are increasingly focused on reporting the social and economic impact stories of the research they are funding. Better Digital Conversations When we look at audience engagement, your success boils down into three critical stages: Attention, Interaction and Trust. Each of these areas can be addressed by making experts and their content more visible with a sustained, amplified digital presence. Don’t underestimate the value of rich expert profiles; today’s audiences will quickly scroll past a list of names and titles. Expertise marketing is about providing individual credentials and sharing what their collective experience represents for your organization. The richer offering, the more trust you can build. Plus, experts who serve as brand ambassadors are more likely to drive personal, relevant and authentic connections with key audiences. The following framework outlines how you can create an expertise marketing program that empowers your people to better navigate the customer journey: Creating Touchpoints for Expertise Whether it’s a research page on your website or an upcoming speaking engagement, you need to develop touchpoints for key audiences to interact with your experts and their content. This often requires businesses to step back and determine how visible your experts are across your physical and digital environment. As you go through the auditing process, you not only surface gaps in your delivery but in many cases, you’ll also find a wealth of expert content hidden in personal websites, social media and external publications. It surprises many businesses to discover that your experts are already engaging with audiences – just not from within your organization. Make your expertise more coherent by turning a disconnected group of experts into a powerhouse of brand ambassadors. In addition to aggregating their existing content, you’ll need to speak directly with your experts and develop an expertise marketing program that aligns with their professional objectives and incentivizes their continued efforts. This collaborative approach will mutually benefit both your business and your experts while simultaneously generating excitement and buy-in throughout the whole organization. Download The Complete Guide to Expertise Marketing For a comprehensive look at how expertise marketing benefits the entire organization and drives measurable return on investment, follow the link below to download a copy of ExpertFile’s Complete Guide to Expertise Marketing: The Next Wave in Digital Strategy
Senior lecturer at Aston University appointed as a Champion of the Microbiology Society
Dr Jonathan Cox, a senior lecturer in microbiology at Aston University, has been made a Champion of the Microbiology Society for the Midlands area, U.K. Microbiology Society Champions are members who help to raise the Society’s profile in their local area by initiating activities and events of their own or participating in Society-led events. They are appointed because of their passion for their subject matter and an enthusiasm to communicate it widely. Jonathan’s research interests surround the discovery of new antibiotics. He leads the Mycobacterial Research Group at Aston University, a multidisciplinary team spanning microbiology, biochemistry, molecular genetics, structural biology and drug discovery. The team’s main focus is to study the physiology of various pathogenic mycobacteria and to discover new ways to treat infections. He also teaches at Aston University and currently leads the teaching for first year microbiology on courses in biomedical science, biology and biochemistry, Jonathan also regularly engages with the press to comment on news stories and issues related to microbiology, infectious diseases and antibiotic resistance. He has been a full member of the Microbiology Society for 10 years and has already contributed in many ways, including hosting the Microbiology Society Roadshow at Aston University in 2021. He has also been featured in Microbiology Today discussing his research. Speaking of his appointment, Jonathan said: “Anti-microbial resistance (AMR) accounts for around 700,000 deaths per annum globally and that number is predicted to rise to 10 million by 2050. The current economic burden of AMR is estimated to be at least €1.5 billion per year in the EU. New antibiotics and an improved understanding of how to use them will help to slow the progression of AMR, saving countless lives in the future. “I am delighted to have been appointed as a Microbiology Society Champion and to use this opportunity to raise the profile of the Society and, in particular, the importance of research into AMR.”
