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ChristianaCare expands Health Literacy Partnership through Support from Highmark Health
ChristianaCare has received an $80,000 grant from Highmark Blue Cross Blue Shield (BCBS) Delaware to support the Health Literacy Council of Delaware. Funded through Highmark’s BluePrints for the Community grant program, the money will be used to fund education and awareness for clinicians and other caregivers on best practices in making health care information much easier for patients to understand. “Health literacy is essential to good health,” said Greg O’Neill, MSN, APRN, AGCNS-BC, director of Patient & Family Health Education at ChristianaCare. “Personal health literacy is the degree to which individuals are able to find, understand and use information and services to inform their health-related decisions and actions. At ChristianaCare we are committed to communicating with our patients in ways that enable them to understand so that they can make informed decisions and achieve their best health. “We are deeply grateful that Highmark Health Options shares our commitment to health literacy. Their generous grant will enable us to support our caregivers in their efforts to deliver clear, consistent communication to every patient in every interaction, improving their lives.” In addition to work within health care in Delaware through the Health Literacy Council, the grant also will be used by ChristianaCare to provide education in the community to support increased health literacy and enable people to make informed, healthy choices. Housed by the Delaware Community Foundation, Highmark’s BluePrints for the Community has contributed over $35 million to the community since its inception in 2007. It was established to increase access to care and reduce health care disparities in Delaware. In addition to ChristianaCare, the Health Literacy Council of Delaware is supported by the Delaware Division of Public Health and the University of Delaware’s Partnership for Healthy Communities. “Highmark Blue Cross Blue Shield Delaware and Highmark Health Options are actively engaged with statewide literacy improvement efforts and are pleased to support the Health Literacy Council of Delaware,” said Nick Moriello, president of Highmark Blue Cross Blue Shield Delaware. “By ensuring Delawareans have the tools and resources they need to understand their health information, while simultaneously making inclusive accommodations as health care organizations, we can promote better health decisions and ultimately improve health outcomes.”
Artificial intelligence has been hogging headlines around the world in recent months. In late March 2023, an unprecedented coalition of tech CEOs signed an open letter calling for a moratorium on AI training. The race to empower powerful artificial minds should be paused, argued signatories (including Elon Musk) to give humanity time to review and reassess the potential risks of developing “human-competitive intelligence”–intelligence that “no one–not even their creators–can understand, predict, or reliably control.” Concerns about the unchecked rise of AI are not new, and global media is increasingly sounding the alarm, citing concerns that range from invasion of privacy to an existential threat to human existence. Weighing in on this with compelling new evidence around the “unintended consequences” of AI is research by Goizueta’s Ramnath Chellappa and Information Systems PhD candidate, Jonathan Gomez Martinez. Uncovering the Threat Their paper, Content Moderation and AI: Impact on Minority Communities, takes a hard look at how the use of AI in social media could disadvantage LGBTQ+ users. And what they find is worrying. Chellappa, who is Goizueta Foundation Term Professor of Information Systems & Operations Management, explains that he and Gomez Martinez homed in on Twitter to explore how unchecked artificial language moderation might (mistakenly) censor the use of “otherwise toxic” language by failing to understand the context or nuanced use of the LGBTQ+ lexicon. Examples of this include “reclaimed language”—verbiage that would be a slur in other contexts—but is reclaimed and prosocial if used by the originally targeted community. Their paper, Content Moderation and AI: Impact on Minority Communities, takes a hard look at how the use of AI in social media could disadvantage LGBTQ+ users. And what they find is worrying. Chellappa, who is Goizueta Foundation Term Professor of Information Systems & Operations Management, explains that he and Gomez Martinez homed in on Twitter to explore how unchecked artificial language moderation might (mistakenly) censor the use of “otherwise toxic” language by failing to understand the context or nuanced use of the LGBTQ+ lexicon. Examples of this include “reclaimed language”—verbiage that would be a slur in other contexts—but is reclaimed and prosocial if used by the originally targeted community. “This is a community that has ‘reclaimed’ certain words and expressions that might be considered offensive in other contexts. Terms like ‘queer’ are used within the community both in jest and as a marker of identity and belonging. But if used by those outside the community, this kind of language could be deemed inflammatory or offensive.” Gomez Martinez adds: “We wanted to measure the extent to which AI’s lack of a nuanced understanding of what is ‘acceptable’ affects minority users’ online interactions. As humans, we understand that marginalized communities have long used ‘reclaimed words’ both in jest and as a kind of rallying cry. Our intuition was that the machine simply wouldn’t understand this without context—context that is more immediately apparent to people.” Determining the Impact of AI-Based Moderation To test this, he and Chellappa looked at data from social media behemoth, Twitter. During the pandemic in 2020, the platform made a significant shift to AI-based content moderation to accommodate stay-at-home measures. Data from Twitter’s proprietary Academic Research API afforded Gomez Martinez and Chellappa access to a complete listing of historical tweets and replies before, during and after this period. Together they analyzed a total of 3.8 million interactions (1.8 million tweets and 2.0 million replies) from a panel of 2,751 users, of which 1,224 self-identified as LGBTQ+ in their Twitter bios. Their study ran over four months, from January to May 2020, before, during and after the switch to machine-based moderation. Using the same tools that Twitter moderators deploy to moderate interactions, Gomez Martinez and Chellappa were able to measure any increase or decrease in pro-social, in-group teasing and toxic language among LGBTQ+ users: terms such as “bitch” or “queer,” which research shows to be a form of ritualized insults—dubbed “reading” by the community—which can appear inappropriate or incoherent to outsiders, says Chellappa. “Analyzing the language, we find a notable reduction in the use of terms that could be considered toxic. When the AI moderation is in effect, you see these users’ language become more vanilla,” he adds. Quantifiably so, in fact. Chellappa and Martinez find a 27 percent reduction in the use of reclaimed language among LGBTQ+ users. And while that doesn’t sound like much, it’s significant for the community, says Gomez Martinez. Using in-language and reading each other is one way for this marginalized group to create a sense of community and social status. Not just that, we know from research that LGBTQ+ people use slurs and insults as a way of preparing themselves emotionally and psychologically for hostile interaction with heterosexual individuals. This kind of teasing and playing helps build resilience, so any reduction in it is significant.” Jonathan Gomez Martinez Good Intentions May Breed Unexpected Consequences So what does this mean for social media, for the LGBTQ+ community or any marginalized group for that matter, that might be prone to automated censorship? And how does any of this play out in the context of broader concerns around AI? For Chellappa and Gomez Martinez, there is a major hazard in granting technology any degree of control over how human beings interact. And it’s rooted in the mismatch between good intentions and unexpected consequences. Their paper, one of the first to dig into the impact of AI on actual business and society, lays bare some of the real-world impact AI has already had on marginalized people. While this study looks at the LGBTQ+ community, it could equally apply to any group that is prone to bias or exclusion—racial minorities or any other underrepresented demographic. “Wherever you have user-generated content, you are likely to find communities with their own, unique way of interacting. We looked at LGBTQ+ Twitter users, but you could also look at the African American community, for instance.” Ramnath K. Chellapa At a time when social media platforms have become almost newslike in their influence, this is a concern. On the one hand, censoring certain demographics might earn Twitter et al an unwanted reputation for being anti-LGBTQ+ or racist, he adds. But there are even bigger stakes here than bad publicity. “Twitter has long aspired to be a kind of global town square,” says Gomez Martinez. “But you end up pretty far from that scenario if only some voices are truly heard, or if you start reinforcing biases because you are using a time-saving technology that is not equipped yet to understand the complexity and nuance of human interaction.” AI isn’t there yet, say Chellappa and Gomez Martinez. And they caution against using AI indiscriminately to expedite or streamline processes that impact human communication and interchange. If we don’t keep track of it, their research shows that AI has the potential to start dictating and moving people into normative behavior—effectively homogenizing us. And that’s a problem. Looking to know more? Ramnath Chellappa is available to speak with media. Simply click on his icon now to arrange an interview today.
#Expert Insight: US Firms 20 Years Out of Date on Customer Diversity
Diversity, equity, and inclusion have steadfastly risen to the top of corporate agendas in the U.S. and elsewhere over the course of the last few years. From 2022, all 100 of the Fortune 100 companies had clearly-defined diversity, equity, and inclusion (DEI) initiatives outlined on their websites—good news for their workforce, suppliers, and distributors. But what about their customers? A landmark new study by Goizueta Business School’s Omar Rodriguez-Vila finds that while intra-organizational DEI efforts are robust, many U.S. firms are lagging behind societal reality when it comes to fully representing diversity in their marketplace actions. Rodriguez-Vila finds that in terms of skin type, body type, and physical (dis)ability, actions by the top 50 American brands are a good 20 years behind the current demographic makeup of the country. Rodriguez-Vila, who is a professor in the practice of marketing at Goizueta, has teamed with Dionne Nickerson of the University of Indiana’s Kelley School of Business, and Sundar Bharadwaj of The University of Georgia’s Terry College of Business, to measure brand inclusivity; a term that he and his colleagues have coined to describe how well brands serve underrepresented consumer communities. Inclusive brands, he says, are those that “enhance consumers’ perceptions of acceptance, belonging, equity, and respect through their actions and market offerings.” To assess how well some of the biggest firms are doing in terms of this kind of marketplace inclusivity, Rodriguez-Vila worked with a team of full-time MBA and undergraduate students[1] to assess the 50 most valuable brands across 10 consumer-facing industries. Using machine learning and human coders they analyzed these brands’ social media posts on Facebook, Instagram, and TikTok, looking for patterns of representational diversity across four measures: skin type; body type; hair type; and physical ability. Altogether, they processed just short of 11,000 social media posts made between June 2021 and July 2022. What they find is stunning. “We used our data to apply the Simpson’s Diversity Index (SDI) to the population of social media posts by the largest brands in the United States. The SDI is a commonly used equation to measure the diversity of a population,” says Rodriguez-Vila. According to the 2020 U.S. Census, the racial diversity index of the country is 61 percent, and has been consistently increasing over the past 20 years. Applying the SDI calculation to measure the diversity in social media messages is a novel idea and one that provides clarity on the state of inclusion in brand communications, he adds. We found that the racial diversity index of social media messages by the top U.S. brands was just 41%. The last time the racial diversity index was in that range was in the year 2000. Omar Rodriguez-Vila In other words, the racial diversity these brands are collectively representing in their messages is 20 years behind the reality of the country. Interestingly, this lag between representation and demographic reality is common to brands in virtually all of the industries studied—from airlines to fashion, consumer packaged goods to financial services, hospitality to retail. The only sector that bucks the trend in any substantive way, he says, is beauty; even then this is likely only because beauty firms have come under fire for underrepresenting Black and non-white customers in the recent past. “Brands’ social media is typically more nuanced and comprehensive than advertising, so it’s more telling as a measure of what they prioritize. And by this measure, we’re seeing systemic bias across a majority of industries,” says Rodriguez-Vila. “Some, like beauty, fare better than others, but then beauty arguably has the strongest business case for diversity.” That being said, there is a robust business case for organizations across all industries to do better in marketplace inclusion. Not only does representational diversity have the potential to open up new markets, new customer bases, and areas for expansion, but “Feeling represented and included matters to everyone,” says Rodriguez-Vila. “To understand the importance of inclusion to customers we used a discrete choice model where people made trade-offs between price and a collection of product features in order to understand the factors that motivated them to make a purchase,” he explains. “We tested a sample of consumers looking to buy sportswear, and we added representation of diversity and inclusion as a characteristic, to see if it had any impact on their choices.” Again, the results are stunning. On average, 51 percent of customers took inclusion into account as a primary driver of athletic apparel choices. Inclusion was a priority driver of choice among 38 percent of consumers in historically well-represented communities—slim, white, able-bodied people. When Rodriguez-Vila and his colleagues expanded the analysis to other historically under-represented groups they found a significantly greater impact. Here, inclusion was a primary driver among 61 percent of plus-size, Black consumers and for 87 percent of consumers that identified as non-binary. In other words, inclusion can be a critically important factor to a majority of customers who are making decisions about whether to purchase products and services, or not. The marketplace is changing, says Rodriguez-Vila, and brands need new ways of understanding their customer base if they are to avoid missing out on opportunities. To this end, he, Nickerson and Bharadwaj are working with three of the firms in their study, piloting a range of interventions designed to accelerate marketplace inclusion. They have partnered with Sephora, Conde Nast, and Campbells to roll out specific practices both in the workplace and the marketplace—from advocacy to communication and commercial practices to things like greater diversity in marketing operations, and in talent recruitment practices. Early indicators are promising, says Rodriquez-Vila. “Our work is set to deliver tools that will help firms normalize and institutionalize marketplace inclusion as a function of their day-to-day operations. And it’s exciting to see a shift in thinking about DEI—from an exclusive focus on the workplace and how you eliminate bias within the organization, to practices that are geared also to eliminating bias in the way you serve markets.” Looking to know more? Connect with Omar Rodriguez-Vila today. Comply click on his icon now to arrange a time to talk.
ChristianaCare Earns IABC Gold Quill Award for Innovation in Media Relations
ExpertFile-powered “Our Experts” site wins top international industry award for program that helps journalists reach health experts – fast ChristianaCare, with its collaborative partner ExpertFile, has been recognized with a 2023 Gold Quill Award from the International Association of Business Communicators (IABC) for its “Our Experts” media database. Designed to easily and quickly connect journalists to subject-matter experts, this online resource has been recognized with the top prize — “Award of Excellence” in the Communications Management, Media Relations category. “Good communication is foundational to our mission of serving as expert, caring partners in the health of our neighbors,” said Karen Browne, vice president of marketing and communications at ChristianaCare. “Through the development of our online database as a resource for journalists, we are making our experts more accessible to provide timely, accurate health information to the diverse communities we serve.” The IABC Gold Quill Awards showcase business communication excellence and are among the most prestigious awards programs in the communications industry. Each entry is scored independently by evaluators who judge the award submission on criteria that include stakeholder analysis, strategic and tactical planning, quality of execution and measurable results. “It’s impressive to see how ChristianaCare has reimagined how it can more proactively serve the community by being more approachable to journalists,” said Peter Evans, co-founder and CEO of ExpertFile. “We’re excited to share this prestigious industry award with them.” ChristianaCare’s innovation was driven out of a desire to improve the reach, impact and efficiency of its media relations efforts — amid rapidly increasing demand — without the need to add more resources. In just two years, ChristianaCare’s “Our Experts” media database has received more than 20,000 online visits and helped to generate more than 200 news stories. The IABC Gold Quill Awards showcase business communication excellence and are among the most prestigious awards programs in the communications industry. Each entry is scored independently by evaluators who judge the award submission on criteria that include stakeholder analysis, strategic and tactical planning, quality of execution and measurable results. “It’s impressive to see how ChristianaCare has reimagined how it can more proactively serve the community by being more approachable to journalists,” said Peter Evans, co-founder and CEO of ExpertFile. “We’re excited to share this prestigious industry award with them.” ChristianaCare’s innovation was driven out of a desire to improve the reach, impact and efficiency of its media relations efforts — amid rapidly increasing demand — without the need to add more resources. In just two years, ChristianaCare’s “Our Experts” media database has received more than 20,000 online visits and helped to generate more than 200 news stories. Powered by the ExpertFile software platform, the ChristianaCare “Our Experts” site provides a digital media toolkit with advanced search and digital content features to help journalists discover experts and access resources that make it easier for them to complete stories and meet their deadlines. Nearly 140 ChristianaCare experts are featured in the database today, and that figure continues to grow. On the heels of the success of “Our Experts,” ChristianaCare is planning to launch later this year a new Speakers Bureau that will leverage the ExpertFile technology to strengthen and support local community engagement. “As a nonprofit health care organization, ChristianaCare makes it a priority to ensure we’re using our resources wisely and effectively,” said Shane Hoffman, communications director. “By using technology to streamline processes and make it easier to connect our experts to the media and community organizations who need their expertise, we’re working smarter — not harder — in service of our mission.”
Why does Alabama have more gun deaths than New York? UConn expert explains.
Only five million people live in Alabama, but the state has the fourth highest firearms death rate in the country. In 2021, the state had 26.4 firearm deaths per 100,000 people, according to the Centers for Disease Control and Prevention. Compared to New York -- a state with about 20 million people and a rate of 5.4 gun deaths per 100,000 in 2021 -- the question becomes: Why does such a small state rank so high for gun violence? UConn expert Kerri Raissian offered perspective and insight on the causes and reasons why these tragic incidents occur in specific regions and states more often across America in an interview with the Alabama Reflector: A 2019 brief published by the Rockefeller Institute of Government, a nonprofit research center for the State University of New York (SUNY) system, said universal background checks, concealed carry permits and laws prohibiting people who have committed violent misdemeanors reduce gun homicides. “One policy that has come up against legal challenges recently has been not allowing people under the age of 21 years old to have certain guns or types of weapons,” Raissian said. “It is helpful. That age group has the highest risk of perpetuating homicides of any age group in the U.S.” Social policies can also deter gun violence. “It is laws, it is access to guns, it is also poverty,” Raissian said. “We have a lot of evidence that laws that you wouldn’t think have anything to do with gun violence, like Medicaid access, summer school for kids, employment opportunities for kids, are really good at reducing gun violence.” Raissian cited a randomized controlled trial of a youth summer employment program that was established in Chicago that had reduced incidents of gun violence compared to a control group. “It is not just about keeping them busy because these differences persist,” Raissian said. “It is also learning conflict resolution. It is also learning communication skills — all those things that come from employment and positive interactions tend to reduce violence of any form.” But Raissian and Grant Reeher, a professor of political science at Syracuse University, both said no single law will solve the issues of gun violence. The full article is attached above, and well worth the read. Kerri Raissian is an associate professor in the School of Public Policy at the University of Connecticut, director of the University of Connecticut's UConn’s Center for Advancing Research, Methods, and Scholarship (ARMS) in Gun Violence Prevention, and co-director of the Institute for Collaboration on Health, Intervention, and Policy (InCHIP) Gun Violence Prevention Research Interest Group. She is available to speak to media about this important topic - simply click on her icon now to arrange an interview today.
Researchers find an association between autistic traits and young children with ear, nose and throat problems The study used data from the Children of the 90s study which found 177 children were identified with a probable diagnosis of autism – 139 boys and 38 girls The study looked at data from over 10,000 children from birth to four years old. Ear, nose and throat (ENT) problems, relating to the ears, hearing and the upper respiratory system, are more common in young children with a subsequent diagnosis of autism, or who have demonstrated high levels of autism traits - finds new research published in BMJ Open. The study, which was led by researchers from the University of Bristol and Aston University, looked at data from over 10,000 young children from birth to four years old, who were part of the Bristol’s Children of the 90s study. The team investigated whether early ear and upper respiratory signs are associated with the development of autistic traits. Previous studies have found increased prevalence of ENT and related hearing conditions in children with autism compared with typically developing children, but much of this research has been carried out using health records, which can be biased. In the new study, researchers used data from Children of the 90s study, a general population cohort which recruited over 14,000 pregnant women from the Bristol area between 1991 and 1992 and has followed the lives of their offspring ever since. Within Children of the 90s, 177 children were identified with a probable diagnosis of autism – 139 boys and 38 girls. Those with autism traits were defined as the 10% of the sample with the highest trait scores. The team analysed responses to three questionnaires in which mothers recorded the frequency of nine different signs and symptoms relating to the ears, hearing problems and upper respiratory system when their child was aged 18 to 42 months. These included signs such as mouth breathing, snoring, pulling/poking of the ears, ears going red, worse hearing during a cold, ear discharge and rarely listening. The results found that the frequency of these symptoms was associated with high scores on each of the autism traits: social communication, coherent speech, sociability and repetitive behaviours, plus those with a clinical diagnosis of autism. Pus or sticky mucus discharge from the ears was especially associated with autism (an increased risk of 3.29) and for impaired hearing during a cold (an increased risk of 2.18). Dr Amanda Hall, senior lecturer in audiology, at Aston University, said: “Thanks to the data available from Children of the 90s, we were able to analyse results from a large number of children. We found that common ear and upper respiratory signs and symptoms appear to be more prevalent in those with a subsequent diagnosis of autism or demonstrated high levels of autism traits. “However it is also important to note that these ENT symptoms are very common in childhood and most children who experience these signs and symptoms do not go on to be diagnosed with autism. “For example, of the group of around 1,700 children who snored at age 30 months, most of those 1,660 children did not get a later diagnosis of autism. Our results suggest the need for increased awareness of possible ENT conditions.”
Specsavers hearing clinic officially opened at Aston University on World Hearing Day
• Hearing clinic celebrates official opening to students, staff and NHS referrals on Friday 3 March • Training of audiology students is supported by on-site clinic • Free hearing tests made available in partnership with Specsavers. A new hearing clinic in partnership with Specsavers at Aston University celebrated World Hearing Day (Friday 3 March) with an official opening and drinks reception at its new clinic. Staff from both Specsavers and Aston University’s audiology department met to officially open the clinic and look around the facilities based in the School of Optometry. Both parties discussed the benefits of having a hearing clinic on campus and reflected on the positive impact the clinic is having on students and patients. The clinic, which is situated on the ground floor in the Optometry building on the University campus in Birmingham city centre, is run in partnership with Specsavers and offers hearing tests for free to students, staff and members of the public, while supporting the training of Aston University audiology students. As well as providing hearing tests, the clinic can dispense hearing aids and offer counselling and advice alongside a full aftercare package. The team also advises people on personalised noise protection and ear plugs for swimming. Specsavers is a key partner of Aston University, with graduates from both audiology and optometry going on to work for them. Last year, 62% of students who were placed in Specsavers clinics for support and training applied for jobs on graduation and got to interview. Of those interviewed, 61% are now employed by Specsavers. Claire Wilkes, audiology programme director at Aston University, said: “We cannot wait to see what comes next in this wonderful journey. So far the clinic has had a lot of interest and uptake of hearing appointments. We are delighted to be working alongside Specsavers. “Many of our students undertake work placements with the company, so we are very happy we’ve been able to grow our partnership further by opening this clinic on campus.” Humah Zaheer, Specsavers audiology director, who runs the clinic added: “I’m delighted to be involved in this initiative. As an Aston University audiology graduate from 2014 it feels like I’ve come full circle. Being able to offer students an insight into the ‘real’ world of audiology, as well as Specsavers, is a fantastic experience for their career development. “We’ve also been bowled over with the response from the public and are looking to expand the number of days we open the clinic from next year.” The hearing clinic on campus enables students to practice their clinical and communication skills in preparation for long term work placements off campus. The skills lab equipment mimics equipment in the NHS, helping students better prepare for placements. To find out more or book an appointment visit our website.
Georgia Southern recognized as top 100 degree producer for diverse students
Georgia Southern University has ranked in the top providers nationally for degrees conferred to diverse students among higher education institutions. For several years, Diverse Issues In Higher Education has produced the Top 100 Degree Producers rankings of the institutions that confer the most degrees to diverse students. The data was reported at the end of 2022 for the previous year of 2020-2021. Georgia Southern ranked highly in the following categories: #2 for international (temporary resident) students receiving doctoral degrees in public health #3 for African American and total minority students receiving doctoral degrees in public health #5 for African American students receiving bachelor’s degrees in the physical sciences #6 for African American students receiving bachelor’s degrees in communications disorder sciences #6 for African American students receiving bachelor’s degrees in parks and recreation “We are proud to be ranked in the top 20 in a variety of disciplines and categories,” said Dominique A. Quarles, Ph.D., associate vice president for inclusive excellence and chief diversity officer. "Along with our designations as a First-gen Forward Institution and Military Friendly School, this highlights the University’s success in providing education to students in our diverse state and region, and it reaffirms the importance of inclusion as a value at Georgia Southern.” The number of combined bachelor’s, master’s and doctoral degrees awarded increased by over 55,000 degrees from 2019-2021 to 2021-2022 for diverse students nationwide. Underrepresented students of color received 35% of the combined degrees. The data comes from the Integrated Postsecondary Education Data system survey known as IPEDS, which are collected by the U.S. Department of Education. Georgia Southern detailed diversity rankings: Rank Category Degree Level Discipline #2 Temporary Resident Doctorate Public Health #3 African American Doctorate Public Health #3 Total Minority Doctorate Public Health #5 African American Bachelor’s Physical Sciences #6 African American Bachelor’s Communication Disorders Sciences #6 African American Bachelor’s Parks, Recreation, Leisure #8 African American Bachelor’s Engineering #9 African American Bachelor’s Marketing #10 African American Bachelor’s Rehabilitation and Therapeutic Sciences #13 African American Bachelor’s Finance #13 African American Master’s Parks, Recreation, Leisure #14 African American Bachelor’s Family And Consumer Sciences #14 Two or More Races Bachelor’s Communication Disorders #15 African American Bachelor’s Education #19 African American Bachelor’s All Disciplines Combined View the Top 100 Diverse Report Here For more information about the Top 100 Diverse Report or to speak with Dominique A. Quarles — simply reach out to Georgia Southern Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
Aston University AI expertise helps estimate daily transmission rates of infections such as Covid
Model used antibody data collected at blood donation centres Data obtained allowed academics to estimate the proportion of people who were going undiagnosed Current epidemiological models tend not to be as effective at estimating hidden variables such as daily infection rates. Aston University researchers have helped develop a mathematical model which can estimate daily transmission rates of infections such as Covid by testing for antibodies in blood collected at blood donation centres. Current epidemiological models that are usually used tend not to be as effective at adjusting quickly to changes in infection levels. Working with researchers at the Universidade Federal de Minas Gerais in Brazil they conducted a large longitudinal study applying a compartmental model, which is a general modelling technique often applied to the mathematical modelling of infectious diseases, to results obtained from Brazilian blood donor centres. The testing was done by Fundacao Hemominas, one of the largest blood services in Brazil, which covers an area similar to that of continental France. They used the reported number of SARS-CoV-2 cases along with serology results (diagnostic methods used to identify antibodies and antigens in patients’ samples) from blood donors as inputs and delivered estimates of hidden variables, such as daily values of transmission rates and cumulative incidence rate of reported and unreported cases. The model discussed in the paper SARS-CoV-2 IgG Seroprevalence among Blood Donors as a Monitor of the COVID-19 Epidemic, Brazil gave the experts the ability to have a more refined view of the infection rates and relative rate of immunity compared to official measurements. The testing started at the beginning of the pandemic and involved 7,837 blood donors in seven cities in Minas Gerais, Brazil during March–December 2020. At that point testing wasn’t widely available and there was a high proportion of undetected asymptomatic or light symptomatic cases. The data obtained allowed the experts to estimate the proportion of people who were going undiagnosed. Dr Felipe Campelo, senior lecturer in computer science at Aston University, said: “Public communication about the COVID-19 epidemic was based on officially reported cases in the community, which strongly underestimates the actual spread of the disease in the absence of widespread testing. “This difference underscores the convenience of using a model-based approach such as the one we proposed, because it enables the use of measured data for estimating variables such as the total number of infected persons. “Our model delivers daily estimates of relevant variables that usually stay hidden, including the transmission rate and the cumulative number of reported and unreported cases of infection.” In Brazil in July 2020 there was a sharp increase in the number of people tested as new infrastructure became available, which allowed the experts to further validate their methodology by observing how officially recorded data became closer to the model predictions once testing became more widespread, including for asymptomatic or mildly symptomatic people. They applied the model to antibodies found in blood given by donors and used it to estimate the proportion of undiagnosed cases, and to analyse changes in the infection rate, that is, how many people each case infected on average. Previously this has been viewed as a fixed value or a fixed value over a long duration of time, but the dynamics of the spread of Covid change much faster than that. This aspect was very important in early days of the pandemic and could also be applied to similar diseases. Looking forward, the experts aim to improve the accuracy of the model by introducing changes to account for vaccination effects, waning immunity and the potential emergence of new variants. The paper SARS-CoV-2 IgG Seroprevalence among Blood Donors as a Monitor of the COVID-19 Epidemic, Brazil has been published in Volume 28, Number 4—April 2022 of Emerging Infectious Diseases.
Georgia Southern University building ethical skills in military leaders
Georgia Southern University’s Department of Philosophy and Religious Studies recently partnered with key leaders of the U.S. Army‘s 188th Infantry Brigade from Fort Stewart for a Leadership and Professional Development session in Jenkins Hall Theater at the Armstrong Campus. Professor Leisa Schwab, a part-time member of the department and former military judge advocate, presented “Introduction to Moral Theory” to the unit’s officers and senior non-commissioned officers. The session focused on ethical leadership and communication techniques in the military. “Military leaders are people entrusted with authority in a really broad range of areas and they have difficult decisions to make,” Schwab said. “Whether in the heat of the moment or as an after-the- fact analysis, these ethical frameworks can be helpful for making sense of these decisions.” The members of the audience were introduced to three different ethical theories, which were then discussed in relation to difficult situations that leaders may encounter in the military. Schwab’s session focused on how an understanding of philosophical ethics could help leaders both make better decisions and communicate more effectively. The military is made up of countless personalities and backgrounds. Just like any other group, company or society, the leadership must find ways for everyone to work together effectively. “You may have two soldiers who have wildly different cultural backgrounds and they have deep disagreements about what is right or wrong in a certain situation,” Schwab said. “Being able to help them communicate effectively about that can help maintain that kind of functional sense of community. That’s so important.” Schwab said this was a fun opportunity to mix her love of teaching philosophy with her military background. Georgia Southern University’s Department of Philosophy and Religious Studies recently partnered with key leaders of the U.S. Army‘s 188th Infantry Brigade from Fort Stewart for a Leadership and Professional Development session in Jenkins Hall Theater at the Armstrong campus. Looking to know more - then let us help. Professor Leisa Schwab is available to speak to reporters about this important project. For more information or to arrange an interview - simply reach out to Georgia Southern Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.