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The power of streaks: How apps like Snapchat and Wordle keep users hooked
There's a reason why kids and adults alike become hooked on apps like Snapchat and Wordle: The irresistible pull of the streak. There's also a reason why so many apps are successful in hooking users: According to recent research co-authored by Jackie Silverman, assistant professor of marketing at the University of Delaware, the streak is as important as the app or activity itself. In her collection of studies, "On or Off Track: How (Broken) Streaks Affect Consumer Decisions," published in April in the Journal of Consumer Research, Silverman found that: Companies now can track consumers' behaviors on their platforms, and in turn tell consumers about their past behaviors. I study how one apparent pattern shown through such tracking - a streak, or 3+ consecutive behaviors - affects consumer decisions. Highlighting streaks can create a new source of motivation; people are more likely to continue a behavior when they are told they have a streak, versus not. On the flip side, highlighted broken streaks are especially demotivating and decrease engagement in the behavior. These effects occur because consumers have a goal of keeping their streaks (as highlighted on these platforms) alive. To help mitigate the negative effects of broken streaks, companies can de-emphasize broken streaks or allow for consumers to do an action to repair their streaks. To quickly arrange an interview to speak with Silverman, simply click on the "contact" button on her profile.
#Expert Insight: Let’s Talk About Maternal and Postpartum Health
With increased maternal mortality rates in the news, and births involving inductions and c- sections on the rise despite their risks, Elizabeth Johnson-Young asks: 'What communication choices and strategies do women use after a negative birth experience?' Many women define certain aspects of childbirth as traumatic – from a mother or child’s life being put at risk to a host of less serious circumstances that can cause an unfavorable natal experience – and that can pose a threat to mental health. Who will they trust next when it comes to their maternal healthcare and their future decisions regarding birth? Johnson-Young’s project, “Birth, Trauma, and Communicating Maternal Health,” uses in-depth interviews of women who define their birth experience as difficult or traumatic. It focuses on choices and perceptions, and discusses the potential outcomes of listening, language and support. This is an important topic for health care providers, families and mothers and if you are looking to know more - then let us help. Dr. Elizabeth Johnson-Young is a published expert on health communication, especially maternal and family health. She is ready to help if you are looking to cover this topic - simply click on her icon now to arrange an interview today.
Imposter Syndrome: Am I Good Enough? Am I Smart Enough?
Have you ever asked yourself any of the following questions: “Can I do this?” “Do I deserve this?” “What happens when others find out I don’t know what I’m doing?” If so, you’re not alone. More than 70% of people (including many great leaders!) have feelings of imposter syndrome. Alex Dunn, who teaches principles of management, organizational behavior, human resources, and life and career development at UMW, shows others how to recognize, redirect and overcome feelings of imposter syndrome to achieve success. Her recent workshop – “Do I Deserve This? Recognizing and Using Imposter Syndrome as Fuel for Your Future” – aimed to help participants rise above feelings of inadequacy when applying for, and carrying out, jobs and other opportunities. Looking to know more? Our experts can help. Alexandra Dunn is available to speak with media about imposter syndrome - simply click on her icon now to arrange an interview today.
Potential health crisis in the wake of deadly storm and flooding in Derna, Libya
The number of fatalities and missing persons continue to mount after a storm caused massive flooding in the town of Derna, located in the northeast region of Libya. While search and rescue will remain the most urgent priority in the near term, addressing acute health needs will be a major factor in the wake of this disaster, said Jennifer Horney, founder and director of the epidemiology program at the University of Delaware. The collapse of two dams are likely to cause long-term water borne diseases of all types. With little existing health infrastructure in the area, treating and managing health will be extremely difficult. Safe food and water will be scarce. There is a strong possibility of infectious disease outbreaks and the spread of communicable disease. Other experts from UD's Disaster Research Center who can comment on the flooding in Libya: Tricia Wachtendorf: Disaster relief and donations, and alignment post-disaster – i.e., making sure donations that aren't needed don't flood the supply chain. Wachtendorf can also discuss evacuation decision-making, volunteer efforts, disaster response and coordination. Sarah DeYoung: Dealing with unsolicited infant formula donations, and infant and maternal health. Can also discuss pets in emergencies, infant feeding in disasters and decision-making in evacuation. Jennifer Trivedi: Long-term recovery and challenges for people with disabilities during disaster.
Immediate and long-term recovery in post-earthquake Morocco
Sunday's earthquake in Morocco – the strongest to hit the center of the country in more than a century – has taken the lives of more than 2,500 people so far and leveled countless homes and businesses. Experts from the University of Delaware's Disaster Research Center can discuss various topics related to the tragedy. Tricia Wachtendorf: Disaster relief and donations, and alignment post-disaster – i.e., making sure donations that aren't needed don't flood the supply chain. Wachtendorf can also discuss evacuation decision-making, volunteer efforts, disaster response and coordination. Rachel Davidson: Can discuss building damage, and conducts research on natural disaster risk modeling and civil infrastructure systems. Davidson looks at lifelines (e.g., electric power, water supply) and risk from a regional perspective during and after earthquakes and other disasters. Jennifer Horney: Environmental impacts of disasters and potential public health impacts for chronic and infectious diseases. Sarah DeYoung: Dealing with unsolicited infant formula donations, and infant and maternal health. Can also discuss pets in emergencies, infant feeding in disasters and decision-making in evacuation. Jennifer Trivedi: Long-term recovery and challenges for people with disabilities during disaster. Click on the profiles below to contact any of these experts and set up an interview.
Back to School: Expert Tips for a Smooth Transition in the New Academic Year
With the start of school now upon us, Gary Henry, dean of the University of Delaware’s College of Education and Human Development and professor in the School of Education and the Joseph R. Biden, Jr. School of Public Policy & Administration, is here to answer some common questions educators and parents may have. What are your three biggest concerns about K-12 education going into this academic year? I think the overarching concern for many K-12 teachers and administrators is creating a sense of continuity as children and young adults go back to school. The three big concerns that contribute to this issue are teacher turnover, school leader turnover and the number of long-term substitutes who are not fully prepared to teach in classrooms. These trends were already in place before the pandemic, but the pandemic heightened this crisis. For the last 20 years, we’ve seen a crisis in the enrollment in traditional teacher preparation programs. Between 2010 and 2018, we saw about a 35% reduction in the number of undergraduates who enroll in education majors across the U.S., but in Delaware, that reduction was 60%. Teacher shortages are affecting every state around the country right now. What is the best way to address these chronic teacher shortages? Chronic teacher shortages are a systemic problem, which means it’s largely a result of the system in which we educate and support teachers. We know, for example, that many alternative teacher preparation programs — where students come in with a bachelor’s degree outside of the field of education and take only a few courses in preparation for teaching — actually contribute to teacher shortages. So part of the answer is investing in traditional teacher preparation programs and in financial aid. Our team at CEHD’s Center for Excellence and Equity in Teacher Preparation is working directly with Delaware students from motivation to pursue teaching, through recruitment into UD teacher preparation programs, through graduation from those degree programs and into schools within Delaware, whenever possible. For example, our Teachers of Tomorrow program introduces underrepresented high schoolers to the field of education through an immersive, two-week summer institute at UD where they can learn about our programs, meet current students and talk with educators. In partnership with high-needs Delaware school districts and the Delaware Department of Education, our Teacher Residency program allows early childhood education, elementary teacher education and secondary STEM education students to pursue yearlong, paid teaching placements in Delaware schools. Overall, we find that 80% of the students we recruit from Delaware stay in our schools to teach. What recommendations do you have for school leaders who are struggling with turnover challenges? The first thing to do is to have a human resources professional conduct exit interviews with teachers who are leaving and for building leaders to pay attention to their responses so they can really understand the key causes of turnover in their school. In my research, I have analyzed exit interview data and I’ve found that teachers are often very straightforward about why they are leaving. The second step is to act on those reasons. And the third step is to constantly check in with the teachers. Ask, “how are things going? What can we do to help you address your instructional needs?” Developing relationships around instructional issues and the teachers’ work with students is fundamental to diagnosing and addressing issues before they lead to teacher turnover. What advice would you give a brand-new teacher about to start their first year in charge of a classroom? I believe that all educators should view students and their families for their assets and recognize that a student’s culture at home is an asset. A relationship with parents and students that recognizes and values the family’s culture allows you to unite with the family, unite with the student and give the student the confidence to take risks, to work hard and to want to come to school because that’s where they feel welcomed and honored. If parents are interested in supporting their child's education, how can they do so? I think the key ingredient for parents is working with teachers and principals to articulate the outcomes that they’re seeking for their children. It’s much easier to get everyone on the same page if you start from a position of common ground. I would also encourage parents to seek the person in the school system that’s closest to the issue. So if your child is struggling in math, reach out to your child’s math teacher first. If the teacher identifies other resources that may be helpful, then seek out additional support from the school principal. Gary T. Henry has much more to talk about as the school year gets underway. He is available for interviews. Click the "View Profile" button to get in touch with him.
Looking back at challenges pet owners faced after Maui's devastating wildfires
The deadly wildfires that ravaged Maui in August left thousands of people homeless. Many of them had companion animals – in fact, an estimated 3,000 pets were still missing more than a week later. Sarah DeYoung, associate professor of sociology and criminal justice and core faculty with the Disaster Research Center at the University of Delaware, is an expert on evacuation decision-making for people with companion animals and what happens to pets after disasters. DeYoung, who conducted research in Hawaii after the 2018 lava flows on Big Island, can discuss various aspects related to evacuation and care of pets after last month's wildfires. In a piece published by The Conversation last month, she discussed: What happens to pets after a catastrophic fire: Time is always a major factor in an owner's ability to save their pet when disaster strikes. The rush might also cause owners to forget carriers or leashes. Extra challenges with disasters on an island: Islands have limited space for the boarding and care of displaced animals. Nearly all of Hawaii’s animal shelters were already at full capacity due to the state’s pet overpopulation. Long-term problems for animal recovery: People sometimes surrender their pets after disasters because they can’t find temporary housing that allows dogs or cats, or due to breed restrictions. A wave of animal surrenders causes already full shelters to become overcrowded. DeYoung is available for interviews. To contact her, simply click on the contact button on her profile.
A recent survey conducted on behalf of CAA South Central Ontario (CAA SCO) found that 82 per cent of parents in Ontario have witnessed dangerous driving behaviours in school zones – that’s a four per cent increase compared to last year. More than half (55 per cent) consider the roads around their child’s school to be unsafe. “Our children deserve to travel to and from school safely,” says Tracy Marshall, manager of community relations at CAA SCO. “As another school year begins, drivers should prepare for higher traffic periods in school zones and drive with extra vigilance.” According to the survey, some of the most common dangerous driving behaviours parents have witnessed include speeding, double parking and stopping in undesignated areas. Of those surveyed, the car remains the primary mode of transportation to and from school. Because of this, more than 80 per cent of parents report experiencing congestion around their child’s school. In fact, survey respondents believe that parents in a hurry (38 per cent), too much congestion (33 per cent) and parents not following the drop off or pick up procedures contribute the most to unsafe driving behaviours in school zones. Majority of parents say more can be done to help drivers slow down in school zones. Ninety-one per cent of parents in Ontario support lowering the speed limit in school zones with 83 per cent that say speed limits should be 30km/h or lower. When it comes to Automated Speed Enforcement (ASE): Seventy-seven per cent – an 11 per cent jump compared to last year – strongly support the use of it in school zones. Eighty-one per cent believe its presence would deter speeding around schools. Seventy-five per cent say that it should remain permanent in school zones. Drivers reminded to follow the rules of the road in school zones, especially near school buses. “It is dangerous and illegal to pass a stopped school bus with its red lights flashing and stop arm extended,” says Marshall. According to the survey, 11 per cent of parents report having ever been charged with failure to stop for a school bus. “Not only do you risk facing a fine of up to $2,000 and six demerit points for a first offense, but you are also putting the lives of others at risk,” adds Marshall. How drivers can help keep school zones safe. Drivers can also use the following CAA tips to ensure they are staying safe in school zones: Help reduce traffic with active school travel: Encourage your kids to walk or wheel to school to ease traffic congestion. If your school is a further distance, CAA encourages parents and guardians to park a block away and walk to school to reduce traffic and make school zones safer. Slow down: Know the speed limit in your neighbourhood’s school zones and respect them. Ensure you give yourself plenty of time to drop off your kids at school to avoid rushing. Choose a safe spot to drop off and pick up your children from school: Follow your school’s rules and avoid double parking or stopping on crosswalks, dropping off or picking up your kids on the opposite side of the street, and stopping in moving traffic as kids rush out. Instead, use the designated drop off areas or consider a spot a bit farther away from school that is easily accessible and safe. Make eye contact with pedestrians: With the excitement of going back to school, anticipate that children may not easily see or hear your moving vehicle, so ensure to make eye contact with pedestrians crossing the road. Watch for CAA School Safety Patrollers: When travelling to and from school, watch for CAA School Safety Patrollers in their lime green safety vests, as they play an important role in ensuring the roadway is safe before kids cross on their own. CAA supports safety in school zones through the CAA School Safety Patrol® program, developed to protect and educate elementary school children on safe road-crossing practices. CAA’s Ontario Road Safety Resource is a toolkit with valuable lesson plans for teachers to help educate students about road safety. To learn more please visit www.caasco.com/schoolzone. About the survey. The study, commissioned by CCG conducted by Dig Insights in May 2023 surveyed 1,560 Ontario parents/guardians between the ages of 18 and 74 with children attending school from kindergarten to grade 8. The margin of error for a sample of this size is plus or minus 2% at the 95% confidence level.
Exploring the role of social media in fomenting hatred and prejudice in society
Each day, it feels like there's a new social media platform to join, the latest one being Threads. While social media like Threads, Instagram, Twitter, TikTok and Facebook can be a space to bring people from different corners of the world together, it has also become a way to spread hatred and prejudice. Kassra Oskooii, associate professor of political science and international relations at the University of Delaware, studies the interplay between contextual and psychological determinants of political opinions on minority groups. He recently published work examining at how social media news consumption over the last two presidential cycles has heightened anti-Muslim views. He noted that social media works by creating information bubbles that echo and amplify views, and when political information is left unregulated, individuals can be exposed to false and prejudicial content that can shape their views toward marginalized groups. Oskooii's research was recently cited in the 2023 Economic Report of the President. He can speak about the role that social media continues to play on politics and everyday society. To arrange an interview, simply click on Professor Oskooii's profile and press the contact button.
ChristianaCare has received a $100,000 grant from JPMorgan Chase & Co. to launch a youth employment program to build a more diverse and inclusive health care workforce. “At ChristianaCare, we embrace diversity and show respect to everyone,” said Dia Williams Adams, MPA, vice president of philanthropy at ChristianaCare. “Providing exposure to health care careers at an early age and building pipelines to employment are key components to building strong and healthy communities. We are deeply grateful to JPMorgan Chase for its generosity and commitment to inclusion and diversity.” The program, Health Impacts, is a year-long pilot program designed to connect youth ages 16 to 18 from low-to-moderate income households within the Greater Wilmington area to career opportunities in health care. Health Impacts will include an intensive training program, during which the teens will learn from ChristianaCare health professionals about workforce development skills and the characteristics essential for career success. The training program will be followed by a nine-month paid internship that culminates with employment opportunities at ChristianaCare. During the internship the teens will receive additional career coaching and participate in work-based learning assignments to help them develop skills, such as effective interviewing, relationship building and a strong work ethic. “There are fantastic opportunities in health care today that can match up with a wide variety of interests and provide young people with a career path that offers financial stability and growth – plus the personal rewards of doing work that helps others,” said Kamela Smith, M.Ed., manager of Community Education and Engagement at ChristianaCare. “This program is an exciting opportunity to expand our local health care workforce while inspiring young people in our community to be the next generation of caregivers.” JPMorgan Chase’s support of Health Impacts is part of a $30 billion Racial Equity Commitment by the global financial services provider to help close the racial wealth gap and advance economic inclusion among communities that are underserved in the United States. “As one of Delaware’s largest employers, we are incredibly focused on creating a more equitable and inclusive economy for more residents across the region,” said Jac Rivers, Vice President, Global Philanthropy Program Officer Eastern Region, JPMorgan Chase. “Building a skilled workforce and ensuring that all people, regardless of background, have access to the support they need is critical to these efforts. Together with a dynamic community partner like ChristianaCare, and the launch of their new Summer Youth Employment Program (SYEP) in Wilmington, we can truly help unlock opportunity for more Delaware residents to access meaningful jobs and lasting economic growth.” To learn more about ways to give to ChristianaCare, visit https://www.christianacare.org/donors.
