My (Myla) Bui, Ph.D.

Associate Professor of Marketing, College of Business Administration · Loyola Marymount University

Neuroplasticity Social Marketing Public Policies Promoting Consumer Wellness Nutritional Labeling Healthcare Management & Innovation

Dr Cathrine Jansson-Boyd

Reader in Consumer Psychology · Anglia Ruskin University

Cathrine has media experience commentating on issues such as buyer behaviour, encouraging less consumption, & making sustainable purchases.

Consumer Psychology Product Touch and Image Sustainable Buying Consumer Choices Buying Behaviour

Gaurav Jain

Assistant Professor · Rensselaer Polytechnic Institute

Behavioral economist focused on studying how individuals make judgments and decisions in the absence of complete information.

Marketing Promotions Marketing Communication Judgment and Decision Making Consumer Choices and Behavior Behavioral Economics in Business

Richard Petty

Professor | Department of Psychology · The Ohio State University

Distinguished psychologist, revolutionizing understanding of prejudice, consumer choice, political and legal decisions, and health behavior

Social Psychology Attitudes & Persuasion Social Cognition Decision-Making