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My (Myla) Bui, Ph.D.

My (Myla) Bui, Ph.D.

Professor of Marketing, College of Business AdministrationLoyola Marymount University

NeuroplasticitySocial MarketingPublic Policies Promoting Consumer WellnessNutritional LabelingHealthcare Management & Innovation
Dr Cathrine Jansson-Boyd

Dr Cathrine Jansson-Boyd

Reader in Consumer PsychologyAnglia Ruskin University

Cathrine has media experience commentating on issues such as buyer behaviour, encouraging less consumption, & making sustainable purchases.

Consumer PsychologyProduct Touch and ImageSustainable BuyingConsumer ChoicesBuying Behaviour
Gaurav Jain

Gaurav Jain

Assistant ProfessorRensselaer Polytechnic Institute

Behavioral economist focused on studying how individuals make judgments and decisions in the absence of complete information.

Marketing PromotionsMarketing CommunicationJudgment and Decision MakingConsumer Choices and BehaviorBehavioral Economics in Business
Param Singh

Param Singh

Professor of Business Technologies and MarketingCarnegie Mellon University

Param Singh's research focuses on the intersection of economics, machine learning, and AI.

Artificial IntelligenceMarketingInformation SystemsMachine Learning
Richard Petty

Richard Petty

Professor | Department of PsychologyThe Ohio State University

Distinguished psychologist, revolutionizing understanding of prejudice, consumer choice, political and legal decisions, and health behavior

Social PsychologyAttitudes & PersuasionSocial CognitionDecision-Making