Leigh McAlister

Professor, Department of Marketing · The University of Texas at Austin, McCombs School of Business

Consumer choice and behavior, marketing strategies, and brand preferences

Customer Insight Pricing and Promotion Positioning Strategic Branding Roi for Marketing

Ty Henderson

Associate Professor, Department of Marketing · The University of Texas at Austin, McCombs School of Business

Understanding consumer choice and sales promotion strategies, especially in the context of public goods and cause-related marketing

Consumer Behaviour Sales Promotion Premium Programs Non-Compensatory Choice Brand Analytics

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