Experts Matter. Find Yours.
Connect for media, speaking, professional opportunities & more.
Arguments against the singularity - and what we should worry about instead
In a new paper, “Against the singularity hypothesis,” published in Philosophical Studies, David Thorstad, assistant professor of philosophy, examines how leading defenses of the singularity hypothesis fail to overcome the case for skepticism and provides policy implications of this discussion. Thorstad offers five reasons that arguments that computer intelligence will surpass that of humans are not substantive enough to provide reasonable cause for worry. He can discuss these findings, as well as the rationale to focus on more immediate tech and AI-related causes for concern, including misinformation, deepfakes, election interference and additional irresponsible use.
Spotlighting Success: How ExpertFile Amplifies Organizational Expertise
Whether you are an industry leader looking to maintain your reputational advantage or smaller organization looking to enhance your reputation, a structured expertise marketing program should be a critical component of your marketing strategy. Traditional thought leadership programs that often focus on a few key executives are now being broadened by a more strategic approach that leverages the hidden expertise within your entire team. Global research conducted by Ogilvy in its recent report “The Global Rise of B2B Influencer Marketing” shows that many organizations are now setting up programs with their employees as Brand Ambassadors to demonstrate thought leadership in specific niches where they have skills and insights that appeal to their audiences. These employees have expertise that is often more relatable and authentic. Using social media platforms like LinkedIn, and networks such as ExpertFile, they can further amplify expert content to cut through the content marketing noise and drive more targeted engagement with media, sales prospects and other audiences. “Your employees are typically your most valuable resource. Identifying your employees that can be influencers themselves is a huge missed opportunity for one of the biggest ROI’s of all time.” James Baldwin Global B2B Influence Lead, Ogilvy To capitalize on this trend, many organizations are turning to more advanced solutions that deliver new digital publishing, distribution and workflow capabilities that extend the capabilities of their CMS (Content Marketing Systems). This also empowers clients and their agencies to achieve more efficiency and scale by better managing of employee content and audience interactions. The results include improved SEO PageRank and improved generative search results, increased site traffic and more qualified media inquiries and sales leads. Here are a few examples: With the ExpertFile platform, Vanderbilt University has streamlined its media interactions and presented more comprehensive information on their faculty enabling journalists to discover the depth of research and expertise that Vanderbilt has to offer for their stories. This provides a valuable boost of inbound inquires that help Vanderbilt stay top of mind, going beyond outbound media pitches. View Expert Center About Vanderbilt University is a distinguished private research institution known for academic excellence and innovation. With a rich history spanning over a century, it cultivates leaders, conducts pioneering research, and contributes significantly to society. Seeking to enhance its reputation and broaden its influence, ChristianaCare completely revamped its approach to showcasing their medical experts. Their Media Expert Center powered by ExpertFile doubled national media coverage,, earning the esteemed IABC Silver and Gold Awards for this exceptional communications strategy. ChristianaCare later established a Speakers Bureau to expand its program with ExpertFile, saving hundreds of operational hours and surpassing engagement targets by 400%. This innovative approach reinforced ChristianaCare's brand visibility, reputation while demonstrating its commitment to community service. View Experts Center View Speakers Bureau About ChristianaCare is a leading healthcare institution committed to delivering exceptional patient care and advancing medical research. With a focus on innovation and compassion, they strive to empower healthier lives and transform healthcare experiences for individuals and families across the region. With a goal of driving market visibility and increasing media coverage, University of Delaware leveraged the ExpertFile platform to regularly published research and insights related to topical news events, while also making it easy for journalists to connect with their faculty as media sources. Within the first 90 days, the university garnered 80 inquiries, capturing the interest of prestigious media outlets such as CNN, NBC, Newsweek, AP, Bloomberg, among others. This activity was made possible with ExpertFile’s automation, distribution and workflow features and seamless no-code integration with the client website. It all added up to massive results with no need to add internal resources to the University of Delaware team. View Expert Center About The University of Delaware is a renowned institution committed to academic excellence, innovation and community engagement. With a rich history and dedication to student success, it strives to advance knowledge and foster global citizenship through transformative education and research. Amidst a competitive educational market in the US Northeast, the University of Connecticut (UCONN) chose ExpertFile to help it amplify its faculty expertise and boost inbound inquiries from media, conferences, researchers and student prospects. The result is a more intuitive way to discover expertise and research across the UCONN campus that helps drive valuable connections that are vital to building institutional reputation and communicating the UCONN mission. View Expert Center About Amidst a competitive educational market in the US Northeast, the University of Connecticut (UCONN) chose ExpertFile to help it amplify its faculty expertise and boost inbound inquiries from media, conferences, researchers and student prospects. The result is a more intuitive way to discover expertise and research across the UCONN campus that helps drive valuable connections that are vital to building institutional reputation and communicating the UCONN mission. The Canadian Automobile Association (CAA) has consistently been rated as one of the most valued brands in the country. It’s focus on thought leadership by sharing its unique expertise on topics including “Canada’s Worst Roads” and “Cannabis at the Wheel” have helped them educate their membership, boost media visibility and advocate for important policy changes with government. The ExpertFile platform provides a central content platform enabling CAA to cost-effectively publish news releases and publish stories and expert profiles to multiple regional websites, all from a intuitive, centralized dashboard. View Expert Center About The Canadian Automobile Association (CAA) advocates for motorists and offers essential services to members nationwide, ensuring safer and more convenient travel. With a trusted legacy, CAA remains committed to enhancing drivers' experiences across Canada. ExpertFile has streamlined the presentation and management of faculty directories with integration into over 20 sections of the Loyola Marymount University LMU website. With a robust collection of over 1,000 faculty profiles, this integration has not only provided a better way to present faculty directories but also delivered over 1 million expert views and generated thousands of media, academic collaboration and student prospect inquiries while enhancing engagement and accessibility to expertise across the university community. Faculty Directories About Loyola Marymount University (LMU) is a private university located in Los Angeles, California. Known for its rigorous academic programs, diverse community, and commitment to social justice. With a goal to attaining R1 research institution status, Villanova University aimed to boost the visibility of its faculty experts and showcase its commitment to academic excellence and knowledge advancement. It needed a way to better manage and leverage a lot of expert faculty research and information. With ExpertFile, the Villanova communications team now has a much easier way to publish and update faculty content that seamlessly integrates with the University website and also appears on the ExpertFile network searched by thousands of journalists looking for credible media sources. It all adds up to more market visibility and brand reputation with valuable audiences connecting with Villanova experts. View Expert Center About Villanova University, founded on Catholic principles, is a renowned research institution committed to academic excellence and ethical leadership. Grounded in its rich heritage, Villanova fosters a community of learning that embraces diversity and promotes the pursuit of truth and social justice. Carnegie Mellon University needed a better way to profile their expert faculty in the best possible way to meet the highest standards and researchers by launching a new Experts Center within 30 days. Their objective was to enhance both the appearance and functionality of underperforming faculty expert content areas, thereby better aligning them with the institution's prominence. Through use of the ExpertFile platform and collaboration with ExpertFile team, profiles were developed and integrated, meeting tight deadlines and resulting in a more polished and easily discoverable experience for those seeking expertise. Expert Center About Carnegie Mellon University is a prestigious institution celebrated for its pioneering research and interdisciplinary education. With a legacy of innovation, it remains at the forefront of shaping global education and technology. As a leading public research institution, the University of Florida aimed to enhance its capacity to connect experts with media opportunities. Faced with a challenging and proprietary content platform , the institution needed to provide a more user-friendly way for journalists to engage with faculty and research experts. Aligned with its mission of fostering academic collaboration and knowledge dissemination, University of Florida communications and digital team completely transformed its online presence using the ExpertFile platform. By prioritizing discovery, accessibility and user experience, their team has elevated the visibility and impact of their faculty research and expertise. View Expert Center About The University of Florida, a Top 10 public research institution in the US, fosters excellence in research, education, and service within a diverse community of scholars. Through collaboration and interdisciplinary initiatives, UF empowers students to drive positive change. Aston University in the UK aimed to elevate its online presence and showcase its faculty expertise effectively across various communities. Seeking to enhance SEO, generate valuable inquiries, humanize research and ultimately improve reputation and ranking, they turned to ExpertFile. Aston University now has a more intuitive, efficient way to profile its faculty and research and increase the awareness of its research with a more diverse global audience through ExpertFile. View Research Experts About Aston University is a prestigious institution renowned for its dedication to innovation and academic excellence. With a rich history of shaping future leaders and conducting cutting-edge research, Aston University continues to inspire and empower students to thrive in a globalized world To build more market visibility and engagement with its target audience, Western Carolina University (WCU) needed a more intuitive way to present its expertise. ExpertFile enabled them to quickly deploy a searchable directory of faculty experts and then focus on creating shareable expert content on their website and on the broader ExpertFile network to boost visibility. To further boost engagement, WCU has published regular posts complete with faculty interviews and vertical video clips for social media. These programs have helped raise the profile of WCU. boosted internal and external engagement and has been very well received by faculty. . View Expert Center About Western Carolina University (WCU) is dedicated to delivering outstanding higher education, fostering innovation, and inspiring students to realize their full potential through academic excellence and community engagement. In California's competitive academic environment, UC Irvine needed to boost the visibility of its strong expert faculty while leverage the resources of a small communications team. ExpertFile’s user-friendly platform including customizable workflows and automated tools for adding expert content to their website made showcasing experts easy. Being able to create detailed media-rich profiles and quickly share expert insights allowed UC Irvine to stand out among larger rivals and increase their media coverage. All without straining their resources. View Expert Center About UC Irvine is a leading public research institution known for its top-ranked academic programs and cutting-edge research initiatives. With a focus on innovation and diversity, UC Irvine is committed to advancing knowledge and addressing society's most pressing challenges. Multiple integrations across research and newsroom sections have significantly streamlined the presentation and management of expert content at Goizueta Business School at Emory University. A more efficient system with delegated permissions has increased internal collaboration, and custom training resources for faculty and staff boost engagement on the platform. The ExpertFile team also provides a range of services such as content updates to save Goizueta valuable time while ensuring its website remains current and engaging, for students, faculty, and visitors alike. View Expert Center About Emory University's Goizueta Business School is a prestigious institution renowned for its innovative curriculum and exceptional faculty. With a focus on experiential learning and global perspective, Goizueta prepares students to become transformative business. Showcasing the expertise at Southern Utah University has been a key strategy for its marketing team. While not having the advantage of being in a major media market, SUU understood they needed to be more innovative in developing thought leadership and positioning their expertise to build their brand. The ExpertFile platform with its advanced content features allows the SUU team to present a more engaging view of their faculty and their research. It’s helped them boost search rank and garner national media attention, plus it has also helped them engage student prospects. View Expert Center About Southern Utah University fosters student success and personal development through diverse academic programs and resources. Emphasizing innovation, inclusivity, and community engagement, SUU creates a dynamic learning environment for student achievement and societal contributions. As a top ranked institution, The Virginia Commonwealth University (VCU) School of Engineering wanted to make its faculty research and insights stand out. Just designing a standard faculty directory didn’t meet the mark. ExpertFile enabled VCU to optimize its content resulting in a major improvement in SEO PageRank and website engagement. This improved experience has also boosted inbound inquiries for media sources, academic collaborations and student prospects looking for information on the VCU’s programs. View Expert Center About Virginia Commonwealth University (VCU) is a premier urban, public research university committed to advancing knowledge and improving the human experience. With a diverse community of students, faculty, and staff, VCU fosters innovation, creativity and collaboration. As a recognized R1 research university, the communications team at Michigan State had the goal to better convey the strength of its faculty research in an effort to boost regional and national media coverage. With the ExpertFile platform their team was able to design a custom implementation fully integrated into the MSU website and streamline the content management and updates to hundreds of faculty profiles - all managed from an intuitive centralized dashboard that saves time for the MSU team. View Expert Center About Michigan State University, a leading public research institution, top in graduate school rankings, is dedicated to advancing knowledge and transforming lives through its commitment to excellence in education, research, and outreach. As a relatively new institution, Augusta University, the fourth largest university in the state of Georgia had a goal stand out by showcasing the expertise of its faculty and the medical staff within Augusta Healthcare - one of the state’s largest integrated health systems. The communications team at Augusta leveraged the ExpertFile platform, publishing more comprehensive expert profiles. Plus they released regular expert updates that demonstrated the relevance of their experts on topical news stories. The result was a huge boost in SEO PageRank plus regional and national media coverage. All without the need to add resources to their communications team. View Expert Center About Augusta University, a leading academic institution, combines excellence in education, research, and healthcare. With an integrated health system, it fosters innovation, advances knowledge, and improves the well-being of communities locally and globally. As an R1 institution based in New Orleans, Tulane University has many specialized programs led by their world-class researchers and faculty. The Tulane marketing team wanted to better showcase this faculty expertise to drive media coverage while designing a system that worked best for their faculty. Leveraging the ExpertFile Platform, they created a searchable online hub showcasing participating faculty experts offering more engaging faculty profiles complete with multimedia features and a more intuitive way for journalists to connect to Tulane media sources. View Expert Center About Tulane University, a renowned institution in New Orleans, fosters innovative research, academic excellence, and community engagement. With a rich history of interdisciplinary collaboration, it prepares students to lead and serve in a complex global society. Are you looking to join the many organizations that are leveraging their employee subject-matter experts as part of a thought leadership and content marketing program? Then consider how you will manage and scale this effort with solutions designed specifically for expertise marketing. ExpertFile has advanced content creation and management tools, customizable workflows, powerful search capabilities, AI features, and flexible integration options, all connected to a broad network of media and speaking opportunities. By streamlining the management and promotion of online expert profiles, we ensure each organization connects with their key audiences like journalists, potential clients, event organizers and many others. Tailored for various industries, ExpertFile addresses each client's unique needs, driving meaningful engagement and visibility for the organization. The spotlights above are just a small sample of how ExpertFile works with leading organizations every day to enhance expertise and broaden their market reach. Explore industry-specific benefits to learn how ExpertFile can help your organization enhance its market presence and thought leadership. Want to learn more? Visit expertfile.com/getstarted.
Aston University scientist to help make crop monitoring easier and cheaper
Photonics expert Dr Sergey Sergeyev to help make crop monitoring easier and cheaper with remote sensing The technology can be placed on drones and flown over crop fields to provide real-time information about crop health Remote sensing is an essential tool to provide real-time information about crops to estimate yields. An Aston University photonics expert has received a Royal Society Industry Fellowship grant to help make crop monitoring easier and cheaper with remote sensing technology. Dr Sergey Sergeyev of Aston Institute of Photonic Technologies (AIPT) has received £174,000 to improve polarimetric LIDAR, a technology that uses light to remotely observe plants. LiDAR, an acronym for Light Detection and Ranging, involves light sent from a transmitter which is reflected from objects. Devices with this technology can be placed on drones and flown over crop fields to provide real-time information about crop health to help farmers forecast the success of their crops. Polarimetric synthetic-aperture radars (SARs) and polarimetric LiDARs are the most advanced, cost-effective sensors for crop monitoring. They are often used onboard aircraft and satellites and have been in use for three decades. However, current polarimetric LIDAR systems have low spatial resolution, a slow measurement speed and use expensive components that limit their cost effectiveness. Dr Sergeyev will be working in collaboration with Salford-based digital and AI farming company Fotenix to meet farmers' need for a cost-effective solution to check if their plants are adequately watered and disease-free. The team will aim to advance recently patented AIPT technology of the polarimetric LIDAR, making it affordable for farmers in the UK and worldwide. The project, called POLIDAR, will run from 2024 to 2025. Dr Sergeyev said: “Aston University’s patented technique will be modified by using a laser emitting four time-delayed pulse trains with different states of polarisation. By comparing the input states of polarisation and states of polarisation of light reflected from plants, it will reveal information about the distance to plants and plants' leaf texture, such as water stress and pathogen infection. Unlike state-of-the-art solutions we suggest an all-fibre design with a minimum number of bulk components that reduces the footprint, cost and weight. Dr Sergeyev added: “My project's motivation is driven by the global and UK agenda on increased food production, requiring novel remote sensing approaches towards ICT farming. “As declared at the World Summit on Food Security in 2017, the growth in the world's population requires increased and more efficient agricultural production. “Remote sensing is an essential tool to systematically address the challenging task of enhanced agricultural efficiency by providing real-time information about crop traits for yield estimation.” The announcement coincides with UNESCO Day of Light which marks the role light plays in science, culture and art, education and sustainable development. It is held on 16 May every year, the anniversary of the first successful operation of a laser. ENDS World Summit on Food Security in 2017 The future of food and agriculture: Trends and challenges (fao.org) https://www.fao.org/3/i6583e/i6583e.pdf UNESCO Day of Light The International Day of Light is a global initiative that provides an annual focal point for the continued appreciation of light and the role it plays in science, culture and art, education, and sustainable development, and in fields as diverse as medicine, communications, and energy. The broad theme of light will allow many different sectors of society worldwide to participate in activities that demonstrates how science, technology, art and culture can help achieve the goals of UNESCO – education, equality, and peace. The International Day of Light is held on May 16th every year, the anniversary of the first successful operation of the laser in 1960 by physicist and engineer, Theodore Maiman. The laser is a perfect example of how a scientific discovery can yield revolutionary benefits to society in communications, healthcare and many other fields. About Aston University For over a century, Aston University’s enduring purpose has been to make our world a better place through education, research and innovation, by enabling our students to succeed in work and life, and by supporting our communities to thrive economically, socially and culturally. Aston University’s history has been intertwined with the history of Birmingham, a remarkable city that once was the heartland of the Industrial Revolution and the manufacturing powerhouse of the world. Born out of the First Industrial Revolution, Aston University has a proud and distinct heritage dating back to our formation as the School of Metallurgy in 1875, the first UK College of Technology in 1951, gaining university status by Royal Charter in 1966, and becoming The Guardian University of the Year in 2020. Building on our outstanding past, we are now defining our place and role in the Fourth Industrial Revolution (and beyond) within a rapidly changing world. For media inquiries in relation to this release, contact Nicola Jones, Press and Communications Manager, on (+44) 7825 342091 or email: n.jones6@aston.ac.uk
Time to talk about Tik Tok? Dr. Craig Albert explains the reasons we need to know more about the app
Earlier this week, TikTok said they were suing the U.S. government to stop a bill passed last month seeking to force ByteDance, TikTok’s Chinese to sell the app or have it banned. The lawsuit, filed in the U.S. Circuit Court of Appeals for Washington, D.C., argues that the bill violates constitutional protections of free speech. The suit calls the law an “unprecedented violation” of the First Amendment. Lawsuits and rhetoric aside - there are serious concerns about TikTok and Dr. Craig Albert is lending his expertise to explain what is going on behind the screens of the popular app. Read more about the dangers of TikTok here Read more from Albert about Informational Warfare here Read more from Albert about deepfakes here Craig Albert, PhD, is director of the Master of Arts in Intelligence and Security Studies at Augusta University. He is a leading expert on war, terrorism and American politics. AI and the upcoming election is a serious topic. Albert is available to speak with media – simply click on his name to arrange an interview today.
#ExpertSpots: AI, Deepfakes and Elections
The election in November is coming fast. And with voters divided and with what could be a small margin of Americans deciding who wins or loses in the race for the Whitehouse - the worry over misinformation and election interference has never been higher. It's why Dr. Craig Albert is here to break down just how AI and deepfakes might be used against any of the candidates leading up to November 05. Craig Albert, PhD, is director of the Master of Arts in Intelligence and Security Studies at Augusta University. He is a leading expert on war, terrorism and American politics. AI and the upcoming election is a serious topic. Albert is available to speak with media – simply click on his name to arrange an interview today.
Artificial Intelligence (AI) has emerged as a pivotal force driving innovation and reshaping our societal landscape. Its transformative potential spans across sectors, touching upon crucial global challenges such as ethics, privacy, and the future of employment. As AI continues to permeate various aspects of our lives, its intersection with pressing issues like climate change takes center stage. The upcoming launch of the Corporate Climate Responsibility Monitor by the NewClimate Institute in collaboration with Carbon Market Watch presents an invaluable opportunity to explore the symbiotic relationship between AI and corporate climate responsibility. Why This Matters to the Public: The Corporate Climate Responsibility Monitor 2024 serves as a beacon of insight into the nexus between corporate actions and environmental sustainability. Here are key sub-topics that offer intriguing story angles for a broad audience: Corporate Accountability in Climate Mitigation: Delve into how corporations are leveraging AI technologies to enhance their climate mitigation strategies. Highlight case studies of companies pioneering innovative approaches to reduce carbon emissions and promote sustainable practices. Transparency and Reporting Standards: Investigate the role of AI-driven data analytics in facilitating transparent reporting on corporate carbon footprints and environmental impact. Explore how enhanced transparency fosters accountability and drives corporate responsibility. Emerging Trends in Carbon Markets: Explore the evolving landscape of carbon markets and the role of AI in optimizing carbon trading mechanisms. Examine how AI-powered algorithms are revolutionizing carbon pricing strategies and incentivizing emission reductions. Collaborative Initiatives for Climate Action: Showcase collaborative efforts between corporations, NGOs, and government bodies in tackling climate change. Highlight partnerships forged to develop AI-driven solutions for environmental monitoring, renewable energy adoption, and sustainable supply chain management. The Economics of Climate Responsibility: Analyze the economic implications of corporate climate responsibility initiatives. Investigate how AI technologies are reshaping business models, driving cost savings through energy efficiency measures, and unlocking new revenue streams in the transition to a low-carbon economy. Impacts on Global Sustainability Goals: Assess the contribution of corporate climate responsibility efforts to achieving international sustainability targets such as the Paris Agreement and the United Nations Sustainable Development Goals (SDGs). Highlight success stories and challenges faced in aligning corporate strategies with broader environmental objectives. Connect with an Expert about Corporate Climate Responsibility For journalists with questions or looking to cover the the Corporate Climate Responsibility Monitor here is a select list of experts. To search our full list of experts visit www.expertfile.com Pamela Grothe Assistant Professor · University of Mary Washington Michael Vandenbergh Professor of Law · Vanderbilt University Sara Harris Professor of Teaching, Department of Earth, Ocean and Atmospheric Sciences · University of British Columbia Tom Rand Managing Director at MaRS Cleantech Fund I, L.P. · MaRS Cleantech Michael Rawlins Extension Associate Professor and Associate Director, Climate System Research Center · University of Massachusetts Amherst Photo Credit: Markus Spiske
The Power of Impartiality: Exploring the Benefits of VisiLeap AI's Relevancy Assessment for Acceleroute's Patent Portfolio Unlocking Patent Portfolio Potential Acceleroute's patent portfolio is a treasure trove of innovative ideas and concepts. However, the challenge lies in identifying which patents are truly valuable and relevant in today's fast-paced technological landscape. With InventionShare's VisiLeap AI's relevancy assessment scorecarding, Acceleroute can now unlock the full potential of its patent portfolio organized by companies that could benefit as well as major data center considerations and new demands such as virtual and augmented reality, AI LLMs and AGI. Efficient Opportunity Identification By leveraging VisiLeap AI and human dataset creation and scorecarding, patent portfolios such as Acceleroute can be unbiasedly assessed as to their relevancy to global corporations or new high growth enterprises. This eliminates the guesswork and allows the AcceleRoute to fairly represent their portfolio without any bias. Maximizing ROI One of the key benefits of VisiLeap AI's relevancy assessment tool is its ability to maximize return on investment for Acceleroute's patent portfolio. By strategically identifying high-value patents in the context of leading technology companies and use case, the company can prioritize companies for licensing or acquisition of the portfolio. Staying Ahead of the Competition In today's competitive business landscape, staying ahead of the competition is crucial for long-term success. VisiLeap AI's assessment software gives Acceleroute the competitive edge by helping them identify the relevancy of each of the individual patents in the portfolio in the context of industry competitors and emerging technology trends. The portfolio currently has 39 US patents (with many equivalent Canadian patents) and two continuation's in process. In conclusion, the VisiLeap AI's relevancy assessment presents a solid opportunity for Acceleroute to unleash the full potential of its patent portfolio. To explore how this technology can benefit your organization contact us today for a personalized consultation. About InventionShare About VisiLeap About Acceleroute
Aston University research centre to focus on using AI to improve lives
• New centre specifically focuses on using AI to improve society • Current research is designed to improve transport, health and industry • “There have been a lot of reports focusing on the negative use of AI...this is why the centre is so important now.” Aston University researchers have marked the opening of a new centre which focuses on harnessing artificial intelligence (AI) to improve people’s lives. The Aston Centre for Artificial Intelligence Research and Application (ACAIRA) has been set up to become a West Midlands hub for the use of AI to benefit of society. Following its official opening, the academics leading it are looking to work with organisations and the public. Director Professor Anikó Ekárt said: “There have been a lot of reports focusing on the negative use of AI and subsequent fear of AI. This is why the centre is so important now, as we aim to achieve trustworthy, ethical and sustainable AI solutions for the future, by co-designing them with stakeholders.” Deputy director Dr Ulysses Bernardet added: “We work with local, national and international institutions from academia, industry, and the public sector, expanding Aston University’s external reach in AI research and application. “ACAIRA will benefit our students enormously by training them to become the next generation of AI practitioners and researchers equipped for future challenges.” The centre is already involved in various projects that use AI to solve some of society’s challenges. A collaboration with Legrand Care aims to extend and improve independent living conditions for older people by using AI to analyse data collected through home sensors which detect decline in wellbeing. This allows care professionals to change and improve individuals’ support plans whenever needed. A project with engineering firm Lanemark aims to reduce the carbon footprint of industrial gas burners by exploring new, more sustainable fuel mixes. Other projects include work with asbestos consultancy Thames Laboratories which will lead to reduced costs, emissions, enhanced productivity and improved resident satisfaction in social housing repairs and a partnership with transport safety consultancy Agilysis to produce an air quality prediction tool which uses live data to improve transport planning decisions. The centre is part of the University’s College of Engineering and Physical Sciences and its official launch took place on the University campus on 29 February. The event included a talk by the chair of West Midlands AI and Future Tech Forum, Dr Chris Meah. He introduced the vision for AI within the West Midlands and the importance of bringing together academics, industry and the public. Current research in sectors such as traffic management, social robotics, bioinformatics, health, and virtual humans was highlighted, followed by industry talks from companies Smart Transport Hub, Majestic, DRPG and Proximity Data Centres. The centre’s academics work closely with West Midlands AI and Future Tech Forum and host the regular BrumAI Meetup. About Aston University For over a century, Aston University’s enduring purpose has been to make our world a better place through education, research and innovation, by enabling our students to succeed in work and life, and by supporting our communities to thrive economically, socially and culturally. Aston University’s history has been intertwined with the history of Birmingham, a remarkable city that once was the heartland of the Industrial Revolution and the manufacturing powerhouse of the world. Born out of the First Industrial Revolution, Aston University has a proud and distinct heritage dating back to our formation as the School of Metallurgy in 1875, the first UK College of Technology in 1951, gaining university status by Royal Charter in 1966, and becoming The Guardian University of the Year in 2020. Building on our outstanding past, we are now defining our place and role in the Fourth Industrial Revolution (and beyond) within a rapidly changing world. For media inquiries in relation to this release, contact Nicola Jones, Press and Communications Manager, on (+44) 7825 342091 or email: n.jones6@aston.ac.uk
Cancer Diagnosis and Prevention Breakthroughs | Media Advisory
With two cancer diagnoses in the Royal family - cancer is regrettably a trending topic but also a vitally important one for everyone. In the ongoing battle against cancer, recent advancements in diagnosis and prevention offer promising avenues for both medical practitioners and the general public. With cancer being one of the leading causes of death globally, developments in this field not only hold significant importance for healthcare but also for individuals and families impacted by the disease. Here's why this matters and potential story angles: Why it Matters: Health Impact: Improved diagnostic tools and preventive measures can lead to earlier detection and more effective treatment options, potentially saving lives. Economic Implications: The economic burden of cancer treatment on individuals, families, and healthcare systems underscores the importance of preventative measures and early detection. Public Health: Addressing cancer at the diagnostic and prevention stages contributes to broader public health initiatives, reducing the overall incidence and mortality rates. Story Angles: Breakthrough Technologies: Explore innovative diagnostic technologies such as liquid biopsies or AI-driven imaging systems transforming cancer detection. Lifestyle and Prevention: Investigate lifestyle factors, from diet and exercise to environmental exposures, and their role in cancer prevention. Genetic Research: Cover advancements in genetic testing and personalized medicine, offering insights into individual risk factors and tailored prevention strategies. Access to Care: Examine disparities in access to cancer screening and prevention measures, particularly among underserved communities. Survivor Stories: Highlight stories of individuals who have benefited from early detection or preventive interventions, offering hope and inspiration. Policy and Advocacy: Discuss the role of policy initiatives and advocacy efforts in promoting cancer prevention strategies and ensuring equitable access to screening and diagnostic services. Connect with an Expert about Cancer Diagnosis and Prevention Breakthroughs For journalists seeking research or insights for their coverage about Cancer Diagnosis and Prevention Breakthroughs here is a select list of experts from our database. To search our full list of experts, visit www.expertfile.com Anna McDaniel Dean of the College of Nursing – University of Florida Jorge Cortes Director, Georgia Cancer Center – Augusta University Nicholas J. Petrelli Bank of America endowed medical director of the Helen F. Graham Cancer Center and Research Institute – ChristianaCare Katherine Reeves Professor of Epidemiology and Associate Dean of Graduate and Professional Studies, School of Public Health and Health Sciences – University of Massachusetts Amherst Nicole Onetto Deputy Director and Chief Scientific Officer – Ontario Institute for Cancer Research Photo Credit: National Cancer Institute
Tackling Tik Tok - Our expert explains what the problem is and what's next for the Chinese owned app
TikTok is one of the most popular social media sites in the world. In the United States, more than 170 million people and businesses use the app on a regular basis. Now, the federal government has taken the first step in banning the China-based app unless the ownership group, ByteDance, sells TikTok. The House of Representatives passed a bipartisan bill in support of the ban, and now it awaits Congress to act. President Joe Biden has indicated he would sign the bill banning TikTok unless it’s sold, but whether it reaches his desk remains to be seen. This stems from the fear that China uses user information to their advantage. According to Lance Hunter, PhD, associate professor of political science in Pamplin College of Arts, Humanities and Social Sciences, the concern is well deserved. “Even if it’s a privately-owned enterprise, China can still control it, they can still manipulate it to some degree as if it was a state -owned enterprise,” said Hunter. Hunter’s research focuses on how informational warfare attacks influence politics worldwide. He said the algorithm TikTok uses can play a major role in informational warfare on two fronts. “One, it’s the data gathering, and that can be used for micro targeting because basically what TikTok can do is collect the data and provide information as to what certain individuals respond to an this is exactly how you can persuade them.” “Also, there is empirical evidence that China has used TikTok before to try to influence elections to some degree. One example in the 2022 midterm elections in which some candidates from both parties were targeted by TikTok accounts that were controlled by a propaganda agency operating within the Chinese government.” Hunter added the TikTok algorithm is more advanced than some other social media platforms and more effective in knowing what people like and why they like it. With so many AI-generated posts, it can be difficult for the consumer to decipher what is legitimate, and what isn’t. There are some red flags for people to be on the lookout for. “One thing the average person can do is be very wary of what you’re seeing and ask yourself does this seem legitimate?” he added. “If everyone is saying the exact same thing, that’s a tell sometimes. Also, where does this information originate from, and what are the timestamps on the posts? Something else is to look at the individual who made the post. Who are these people and who’s following them? You may be able to see if they are legitimate accounts.” While China, and Russia for that matter, are trying to influence people in several ways, Hunter said they are also trying to cause division among the American people. “They do want to influence elections at times, absolutely. But one of their other goals, and sometimes even more predominant goals for them, is to increase division, increase polarization, and that’s a great way to do that,” Hunter said. “Even if you have a temporary reaction, you’ve increased that division which could have longer term effects.” Are you covering this important and ongoing story? Then let us help with your stories and questions. Lance Hunter is an assistant professor of political science with a background in international relations. His research focuses on how terrorist attacks influence politics in democratic countries and how political decisions within countries affect conflicts worldwide. He is available to speak with media about this important topic - simply click on his icon to arrange an interview today.
