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2024 presidential and Michigan state elections: MSU experts can comment

MSU experts can discuss national political issues to the Supreme Court and constitutional issues to Michigan's state politics and races The 2024 presidential election is in full swing. As President Joe Biden is set to cruise to the Democratic nomination and former President Donald Trump is likely poised to receive the Republican nomination, 2024 is setting up to be a rematch of 2020. Michigan’s primary is now earlier on the calendar, Feb. 27, with the Republicans holding a caucus to award their remaining delegates on March 2. Despite being a presidential election year, Michigan has important statewide elections. An open U.S. Senate seat, vacated by retiring Sen. Debbie Stabenow, could tip the balance of power in the Senate, potentially deciding which party holds the majority. Michigan’s seventh and eight congressional races have incumbents leaving office, making those set to be some of the most nationally watched and funded races nationally. The state House currently has an exact bipartisan split, setting up races with very high stakes. Michigan State University experts are available to comment on many issues of the presidential election including: political parties and their evolution, campaign strategy and polling, Trump’s legal troubles and the U.S. Supreme Court, political diversity and messaging and local elections and voting. Additionally, several of these experts can comment on Michigan’s federal and state elections. General presidential and Michigan election issues Corwin Smidt is an associate professor of American politics and research methods in the Department of Political Science in the College of Social Science. He can comment on national elections and polling for the presidential election as well as statewide elections. Contact: smidtc@msu.edu "Michigan continues to trend toward being a battleground state, but right now it looks like a battle of attrition. Donald Trump's poll numbers really haven't improved as much since 2021 as Joe Biden's have declined, but Governor Whitmer's popularity remains high. The state Republican party continues to have fights over its management and will have a contested and possibly divisive Senate primary. Despite this, Republicans have a chance to pick up seats in the US House and state legislature because of Democratic retirements and ongoing redistricting changes." Matt Grossmann is the director of MSU’s Institute for Public Policy and Social Research and a professor of political science. He is an expert on a broad range of topics surrounding the 2024 election, including political parties ,campaigns and elections. He also oversees survey research, candidate development and legislative training at MSU. Additionally, he can discuss Michigan’s primary and elections. Contact: grossm63@msu.edu “The presidential nomination process evolved out of reforms to the delegate selection process for those conventions, which now means delegates are overwhelmingly selected based on presidential primary results. From the voters’ perspective, it often looks like any other election where you select your preferred candidate. But the parties still have power to coordinate their rules and selection procedures. Michigan has an opportunity to set the terms for future elections, showing that it can become engaged, with diverse interests, and earn the right to vote early in the process in 2028. Since Michigan does not have party registration, voters will be able to participate in the primary of their choice, which has provided an incentive for individuals to vote in the contest that presents the most uncertainty.” Read more from Grossmann on MSUToday. Dante Chinni is a research specialist in MSU’s School of Journalism and is the director of the American Communities Project in the College of Communication Arts and Sciences. He can discuss polling and changes in the parties over time, as well as the voting patterns among groups in specific places. He can also comment on various Michigan political issues. Contact: chinni@msu.edu “In Michigan, and in other states, the 2024 election will be determined by the margin of victory in different kinds of places. Can the Democrats get what they need out of the big city and college town communities, like Wayne, Ingham and Washtenaw counties? Can the Republicans get the numbers they need out of blue-collar middle suburbs, such as Macomb? The turnout and margins in those kinds of places, and others, will determine who wins in November.” Constitutional issues and the Supreme Court Jordan Cash is an assistant professor of political theory and constitutional democracy in James Madison College. He can comment on general requests about the presidency and national elections as well as issues surrounding the Supreme Court. Contact: cashjor1@msu.edu “The 2024 election is already shaping up to be one of the most unusual elections in American history, but one of the most unique aspects is the role that the judiciary is likely to play in the process. With former president and likely Republican nominee Donald Trump facing indictments at both the state and federal levels, the election season is as likely to be punctuated with legal news and updates as it is with campaign speeches and negative advertising. Moreover, the Supreme Court will be critical as it has heard or will likely be hearing cases surrounding whether states can disqualify Trump from the ballot under the 14th Amendment and whether he has absolute immunity from when he was president. When we also consider that President Joe Biden is facing his own investigations from House Republicans, the election seems poised to not only raise the political stakes but also considerable constitutional and legal questions.” Read more from Cash about presidential elections on MSUToday. Brian Kalt is a professor of law and the Harold Norris Faculty Scholar in the College of Law. He can comment on 20th Amendment issues, the electoral college and presidential prosecution and immunities. Contact: kalt@law.msu.edu “A lot of constitutional law questions that seemed purely theoretical are now front and center in our election campaign. Hopefully, the Supreme Court will move quickly and provide some clarity and certainty on these issues so that when November rolls around, voters can make a fully informed choice.” Ryan Black is a professor of American politics in the Department of Political Science in the College of Social Science, and a faculty affiliate in the College of Law. His expertise includes public opinion and the Supreme Court, and he can speak to appointments and vacancies. Contact: rcblack@msu.edu “Results of the 2024 election have the potential to profoundly shift the center of gravity in the politics of appointments to the federal judiciary, which includes, most importantly, the Supreme Court. There is no doubt that a president's most enduring legacy is who they put on the High Court, but confirmation politics today make the partisan makeup of the Senate a prominent roadblock in a president’s path to success.” Erica Frantz is an associate professor of comparative politics in the Department of Political Science in the College of Social Science. She is a specialist on issues and themes relating to authoritarianism. Contact: frantzer@msu.edu “Today’s democracies typically fall apart at the hands of their elected leaders, such that elections are critical focal points for understanding democratic trajectories. Importantly, research shows that where leaders come to power backed by personalist parties – or parties that are synonymous with the leader’s persona – the risk of democratic erosion increases substantially. For the U.S., this implies that the more the Republican Party becomes indistinguishable from Trump, the more American democracy is vulnerable to collapse from within should Trump return to the presidency.” Political messaging and diversity Dustin Carnahan is an associate professor in the College of Communication Arts and Sciences. His work focuses on how exposure to political information influences people’s attitudes, beliefs and decisions. His recent research focuses on how people come to encounter and believe misinformation and the effectiveness of messages designed to correct misinformed beliefs. Contact: carnaha9@msu.edu “While research suggests that political misinformation does not have a profound impact on voters’ decisions, the proliferation of misinformation can have more subtle effects on voters and elections – such as fostering toxic discourse around issues and candidates, promoting political polarization and distracting from more substantive matters. Concerns around misinformation are likely to be of great interest during the upcoming election cycle as advances in AI technology pose significant challenges to voters’ ability to identify what is real and what is fake.” Eric Juenke is an associate professor of American politics in the Department of Political Science in the College of Social Science. He can comment on issues relating to minority candidates, specifically the candidacy and election of minority candidates. Additionally, he teaches in the Chicano/Latino Studies program. Contact: juenke@msu.edu “While we do seem to have a rematch at the top of the ticket, with a vice president who is a woman of color and another vice president who has yet to be announced but could also be a woman candidate, we will be seeing a continued diverse candidate pool this cycle, I expect. It’s still early yet in the congressional races, but there should be a number of high-profile races in the country and in Michigan that should highlight a more diverse candidate pool. While the parties still have a long, long way to go in recruiting and supporting women and racial and ethnic minority candidates to run for office, the trajectory is positive.” Daniel Bergan is an associate professor and the director of master’s studies in the College of Communication Arts and Sciences, who also has an appointment in James Madison College. His research focuses on constituent communications with policymakers. Contact: bergan@msu.edu “When communicating with a policymaker, especially one with whom you disagree, you want to prevent them from discounting your opinion. One way to do this is by citing quality evidence to support your position. When contacting a policymaker about an issue, be aware that they may discount your opinion if they disagree. But note also that carefully crafted communications can convey your position without being written off — and could improve how accurately the policymaker understands public attitudes about public policies.” Read more from Bergan on MSUToday. Importance of local elections Sarah Reckhow is a professor of American politics in the Department of Political Science in the College of Social Science. She can comment on topics related to education policy in the presidential election. She is a specialist on local elections and school board elections. Contact: reckhow@msu.edu “Partisan polarization is having a growing impact on education politics, and we can see growing disagreement between Democrats and Republicans on key issues such as school choice and curriculum. This polarization is playing a role in elections, even nonpartisan school board elections, and it will be an important trend to watch in 2024.” Erin Kramer is the community liaison coordinator for MSU Community and Student Relations. She also advises MSUVote to support students and the local community voting. She can comment on efforts to promote voting efforts and resources that can be offered by universities and municipalities. Contact: kramere6@msu.edu “Michigan State University is home to MSUvote, an Initiative that strives to support students in their civic engagement. Student participation in voting is both a right and a responsibility. MSUvote is committed to getting out the vote,getting out the vote, reducing barriers to registration, and supporting all educational initiatives. Over the years, Michigan State has been fortunate to work with the East Lansing, Lansing, Meridian Township, and Bath Clerks to support our students in exercising their right to vote. Participation is foundational to the function of democracy, and we are committed to supporting students in that activity. MSUvote has hosted registration rallies, absentee parties, and worked to facilitate awareness of elections through multiple campus channels over the years to support participation and education. This year, the MSU STEM Building will be home to one of East Lansing’s Early Voting Centers, it will be operating Saturday Feb. 17 through Sunday Feb. 25.” Top issues for voters David Ortega is an associate professor in the Department of Agricultural, Food and Resource Economics in the College of Agriculture and Natural Resources, where he is also a faculty laureate. He can comment on consumer, producer and agribusiness decisions that affect the agricultural and food sectors, including the cost of food, which remains a concern for many Americans. Contact: dlortega@msu.edu “Persistent high food prices are a constant reminder of the economic difficulties facing voters. Although overall inflation has cooled and grocery price increases have moderated, food costs 25% more today than it did four years ago. And given the frequent nature of grocery shopping, food costs have a disproportionate impact on how voters perceive inflation.” Robert Brathwaite is the associate dean for research and an associate professor with a specialization in international relations in James Madison College. He can comment on foreign conflict and relations, including how it will impact U.S. policy and the presidential election. Contact: brathwa1@msu.edu “As the war between Russia and Ukraine approaches it two-year mark, the political and economic ramifications of this conflict are becoming more profound. Some political dynamics to watch this year associated with this conflict include changes in NATO’s military posture, political unity of the European Union, deepening Sino-Russian strategic cooperation, and the 2024 US presidential election. This conflict will also impact important global economic trends this year that include global energy supplies, food security, technology export controls, and the role of the US dollar in the global economy. More importantly, this ongoing conflict is a catalyst to evolving changes in the global security architecture with costs and consequences that are unknown.” Jason Miller is the interim chairperson of them Department of Supply Chain Management and the Eli Broad Professor in Supply Chain Management in the Broad College of Business. He can comment on various supply chain issues such as the impact of Suez Canal diversions on disruptions and inflation as well as the impact of tariffs on U.S. firms and consumers, as foreign conflict and trade are top of mind this presidential election. Contact: mill2831@broad.msu.edu “Business leader across industries ranging from manufacturing and mining to retailing are closely watching the 2024 election cycle, as the outcome could substantially shape the business landscape in the form of tariffs, foreign policy toward China and Russia, and the extent of military escalation in the Mideast. All of these policies affect strategic, long-term decisions regarding global sourcing, market entry strategies, and capacity and demand planning.” Antonio Doblas Madrid is an associate professor in the Department of Economics in the College of Social Science. He can comment on the economy and the effect of inflation, which remains a top issue for voters this year. Contact: doblasma@msu.edu “The economy and inflation is an issue on the minds of many Americans.Forecasters and market-based measures of expectations both predict that inflation is likely to continue falling gradually in 2024, to about 2.5%. Thus, the inflation shock that hit the economy is expected to continue fading, although it may take some time to go that last mile from 3% to 2%. The Fed also appears to be quite optimistic on inflation, given its latest forward guidance.” Read more from Doblas Madrid on the economy and inflation on MSUToday.

Exploring the Depths: How AI is Revolutionizing Seafloor Research

In recent years, there has been a significant shift in the way seafloor research is conducted, all thanks to the groundbreaking advancements in artificial intelligence (AI) technology. The depths of our oceans have always been a mystery, but with the use of AI, scientists and researchers are now able to explore and uncover the hidden secrets that lie beneath the surface. With funding from the Department of Defense, University of Delaware oceanographer Art Trembanis and others are are using artificial intelligence and machine learning to analyze seafloor data from the Mid-Atlantic Ocean. The goal is to develop robust machine-learning methods that can accurately and reliably detect objects in seafloor data.  “You can fire up your phone and type dog, boat or bow tie into a search engine, and it's going to search for and find all those things. Why? Because there are huge datasets of annotated images for that,” he said. “You don't have that same repository for things like subway car, mine, unexploded ordnance, pipeline, shipwreck, seafloor ripples, and we are working to develop just such a repository for seabed intelligence.” Trembanis is able to talk about this research and the impact it could have on our day to day lives. He can be contacted by clicking his profile.  “You have commercial companies that are trying to track pipelines, thinking about where power cables will go or offshore wind farms, or figuring out where to find sand to put on our beaches,” said Trembanis. “All of this requires knowledge about the seafloor. Leveraging deep learning and AI and making it ubiquitous in its applications can serve many industries, audiences and agencies with the same methodology to help us go from complex data to actionable intelligence.” He has appeared in The Economic Times, Technical.ly and Gizmodo.

Aston University AI project aims to make international health data sharing easier

Project to improve sharing data while complying with general data protection regulation (GDPR) guidelines Aston Institute of Photonic Technologies awarded almost £300k to work on European-wide project Will develop secure data sharing system to allow access to large sets of multi-source health data via tailor-made AI tools. Aston University is to explore the use of AI to improve sharing health data internationally. Dr Sergei Sokolovski of the University’s Aston Institute of Photonic Technologies has been awarded €317,500 to work on a European-wide project. Called BETTER (Better real-world health data distributed analytics research platform) the spans16 academic, medical and industrial partners. Although data-driven medicine is currently used to improve diagnosis, treatment and medical research ethical, legal and privacy issues can prevent sharing and centralising data for analysis. The research at Aston University’s involvement in the BETTER project aims to overcome these challenges so health data can be shared across national borders while fully complying with the general data protection regulation (GDPR) guidelines. Dr Sergei Sokolovski will lead the development of a secure data sharing system which will allow access to large sets of multi-source health data via tailor-made AI tools. Scientists and healthcare professionals will be able to compare, integrate and analyse data securely at a lower cost than current methods to improve people’s health. The BETTER project will focus on three health conditions; childhood learning disabilities, inherited degenerative retina diseases and autism, involving seven medical centres across the European Union and beyond. Dr Sergei Sokolovski said: “Data protection regulations prohibit data centralisation for analysis purposes because of privacy risks like the accidental disclosure of personal data to third parties. “Therefore, to enable health data sharing across national borders and to fully comply with GDPR guidelines this project proposes a robust decentralised infrastructure which will empower researchers, innovators and healthcare professionals to exploit the full potential of larger sets of multi-source health data. “As healthcare continues to evolve in an increasingly data-driven world projects like BETTER offer promising solutions to the challenges of health data sharing, research collaboration, and ultimately, improving the well-being of citizens worldwide. “The collaboration between multiple stakeholders, including medical centres, researchers, and innovators, highlights the importance of interdisciplinary efforts in addressing these complex issues.” The research will last 42 months.  ENDS Better Real-World Health-Data Distributed Analytics Research Platform, Grant agreement 101136262 https://www.better-health-project.eu/ Research Universities taking part are: Aston University, Klinikum der Universitaet zu Koeln, Universiteit Maastricht, Universitat Politecnica de Valencia, Universitetet i Tromsoe, About Aston University Founded in 1895 and a university since 1966, Aston University is a long-established university led by its three main beneficiary groups – students, business and the professions, and the West Midlands region and wider society. Located in Birmingham at the heart of a vibrant city, the campus houses all the University’s academic, social and accommodation facilities for our students. Professor Aleks Subic is the Vice-Chancellor & Chief Executive. In 2022 Aston University was ranked in the top 25 of the Guardian University Guide, based on measures including entry standards, student satisfaction, research quality and graduate prospects. The Aston Business School MBA programme was ranked in the top 100 in the world in the Economist MBA 2021 ranking. For media inquiries in relation to this release, contact Nicola Jones, Press and Communications Manager, on (+44) 7825 342091 or email: n.jones6@aston.ac.uk

AI and Shopping

The internet has completely changed how we shop and now artificial intelligence (AI) is changing how we decide what to purchase. AI platforms have created tools to help people find the perfect gift for someone special. The technology helps brands to better learn about their customer and suggests products that fit to that customer. Goizueta Professor David Schweidel can walk you through the different platforms and how they can help shoppers find the perfect gift. Entering some key details about the gift recipient can uncover a whole new world of ideas for that hard to shop for person on the gift list. David A. Schweidel is Professor of Marketing at Emory University’s Goizueta Business School and an acclaimed author. He is available to speak with media regarding the latest advances in AI and how it is changing what we purchase.  Simply click on his icon now to arrange an interview today.

Expert reaction to the UK AI Safety Summit

Today the UK government announced a "world first agreement" on how to manage the riskiest forms of AI. It focuses on so-called "frontier AI" - what ministers consider highly advanced forms of the tech - with as-yet unknown capabilities. The agreement, signed by countries including the US, the EU and China, was announced at the UK's AI Safety Summit. Dr Alina Patelli, Senior Lecturer in Computer Science, Aston University, comments: “A summit on AI safety is long overdue. As is the case with all groundbreaking technologies, AI’s transformative potential for public good is only matched by its risks, which are unlikely to be successfully avoided, if AI tech design and deployment are left unregulated and therefore open to misuse, either intentionally or accidentally. The scope of the summit is appropriate, reflective of Government’s cautious approach to managing interactions with AI safety experts from multiple nations and disciplines: the summit focus is kept narrow, to five objectives only, and the number of participants is wisely limited to 100, to keep the conversation productive.” What is likely to come out of this summit? “The summit’s main output will most likely be a bare-bones regulatory document comprising (1) a shared understanding of AI (i.e., a generally accepted definition of the term reflective of all summit participants’ views, not just those of tech experts), (2) a list of major risks associated to AI misuse, both in terms of potential damage as well as likelihood of becoming a reality, and (3) a policy draft outlining the core elements that a yet-to-be-developed governance framework should include.” What AI safety could/should look like? “Although it would be premature to venture a definition of AI safety ahead of the summit, one thing that is certain is that a comprehensive, therefore effective, AI regulatory framework would encompass more than just laws. Non-legally binding codes of conduct, tech design and development processes that are bound by moral and ethical values, both in the commercial ecosystem, as well as when it comes to individual entrepreneurs, revised open-access licenses under which AI should be used in the public domain, etc. are equally important pieces. The best way to integrate all these in a cohesive, overarching governance plan is perhaps a topic to explore in one of the post-summit events.” What are the potential practicalities for a route forward towards safe AI? “The practical way to systematically regulate AI is incremental. Initially, the development and application of those AI tools deemed to be high-risk will most likely be restricted to controlled environments, where the potential benefits justify the risks and where sound mitigation procedures can be quickly and effectively enforced to mitigate those risks. As regulations become better prescribed, AI’s (safe and legal) application space will gradually expand, making its benefits available to larger groups of people without any of the downsides.” To interview Dr Alina Patelli or request further details contact Nicola Jones, Press and Communications Manager, on (+44) 7825 342091 or email: n.jones6@aston.ac.uk

Expert Insight: Fake News, Fake Reviews: Building Trust with Online Shoppers

Online customer reviews have become a critically important cog in the sales conversion process in recent years. Studies show that 97 percent of consumers read product reviews and ratings, and that positive reviews can almost triple the likelihood of making a purchase. As customers do more and more of their shopping online, they are turning in droves to the likes of Yelp, TripAdvisor, and Google Reviews to seek out opinions, recommendations, and feedback from other users before pushing through the final part of the sales funnel. As a result, these third-party review sites have experienced exponential growth. But there’s a caveat: and it’s trust. The success of Yelp and its competitors is wholly contingent on how trustworthy their users perceive them to be; on the transparency and authenticity of the content published and the sources of that content. In an era of disinformation with fake reviews and AI mass-generated content precipitously on the rise, securing—and keeping—user trust is paramount. The Five Keys to Fighting Fakery Goizueta Business School’s Sandy Jap has some suggestions. Together with colleagues Ben Beck of Brigham Young University’s Marriott School of Business and Stefan Wuyts of Penn State’s Smeal College of Business, Jap, who is the Sarah Beth Brown Professor of Marketing, put together a series of studies to test the kinds of measures and mechanisms that platforms can deploy to win user confidence. And it turns out there’s one tactic that works more effectively than any other: actively monitoring the authenticity of user reviews. That and being open and transparent about doing so. Jap and her colleagues scoured the latest research and data on marketing, governance, and identity disclosure to pinpoint the mechanisms that best mitigate online fakery, while simultaneously building trust among platform users. They identified five. “We worked through the literature and were able to whittle these down to five core practices that are robustly effective at building trust,” says Jap. “They are monitoring, exposure, community building, status endowment and identity disclosure. Doing these five things can signal to your users that you are committed to being a guardian of their trust, so to speak.” Monitoring or evaluating reviews for their authenticity and exposing firms that pay for and propagate fake content are mechanisms directed at the rogue firms that spread fakery and misinformation, explains Jap. Meanwhile community building and status endowment focus on reviewers. Community building is about enabling authentic, transparent interactions between consumers and reviewers. An example of this might be allowing consumers to ask questions and reviewers to respond directly. “Status endowment is where a platform verifies and acknowledges the credibility or helpfulness of a reviewer in some way. Yelp and others use things like badges or reviewer ratings which are earned over time and which make it hard for fake reviewers to game their systems,” says Jap. Identity disclosure is the practice of having reviewers provide personal information—their name, picture, or location, for instance—before they can post content. And while this approach can keep fabrication and false profiles in check, it also raises certain tradeoffs, says Jap. “Anonymity online has long been understood as something of an un-inhibitor—a factor that enables users to speak more freely and openly. It can be democratizing in the sense that it removes or lessens prejudice and bias around things like race, social class, or physical appearance,” she says. “Of course, having people share personal data on your platform can also open up a can of worms around privacy and identity theft which are major considerations; so there’s a balancing act needed with this.” To test the efficacy of all five trust building policies, including identity disclosure, Jap and her colleagues ran a series of experiments and studies. They invited volunteers to rate how the presence or absence of these mechanisms impacted the trustworthiness of a platform. One study saw them parse things like domain authority and traffic across 25 online review sites against how many (or few) of the five mechanisms each deployed. Elsewhere, the team used surveys to assess how users ranked the different mechanisms in terms of platform trust, above and beyond other factors such as the quantity of reviews published say, or the expertise of different reviewers. The Bottom Line: Bust Bogus Reviews After crunching the data, Jap and her co-authors found that while all five trust-building mechanisms were valued and important to platform users, the practice of monitoring for fake reviews and reviewers—and broadcasting the fact clearly—was by far the most effective. “Doing all of these five things—monitoring, exposing, community building, status endowment and ID disclosure—are important if you want to earn and keep the trust of your users,” says Jap. “We found that the more of these mechanisms that platforms incorporate, the better their domain authority, Alexa site ranking, backlinks, and organic site traffic.” Based on our findings, monitoring your content and communicating that you’re doing this is by far the most powerful cue that you are trustworthy. So that’s where we’d say platforms might want to focus their spend. Many of the biggest review platforms have already taken note of these insights. Yelp recently shared a post to its official blog welcoming the finding that of the 25 sites analyzed in Jap’s study, theirs is one of two platforms that actively implement all five mechanisms. “After examining 25 review platforms, the study found that Yelp is one of two platforms that applies all five mechanisms and as the research states, has become a guardian of trust for review information.” Meanwhile, Jap stresses that these findings should be relevant to any business that is focused on “combating online review fakery.” “All businesses today face the challenge of managing their word-of-mouth reputation. Any firm interested in sharing and leveraging points of view around its products or services, be it a small online retail store or an Amazon, is going to want to go the distance—and be seen to do so—in going to war on fakery and disinformation.” Are you a journalist interested in learning more about the importance and trustworthiness of online reviews? Sandy Jap is available to speak with media - simply click on her icon now to arrange an interview today.

Holiday Season is Almost Here and Goizueta Business School has Holiday Experts Ready to Help

The holidays are the difference between operating in the red and operating in the black for many retail businesses. The Goizueta Business School has experts who can provide insight and expertise on a wide range of stories. Economics of the Holiday Season - Economist Tom Smith can discuss seasonal hiring, retail expectations, and the importance of the holiday season to retailers. Black Friday - Doug Bowman can discuss retail expectations and the importance of the holiday season to retailers. He expects this year shoppers will go to fewer stores and not travel long distances, delivery capacity will be an issue, and work from home/school purchases will be hot. AI Changing How We Shop - David Schweidel can discuss how new AI tools are changing how we shop and how brands are using AI to reach prospective customers. Product Reviews See Huge Increases: How Reviews Impact Holiday Shopping - What do reviews mean for the shopping experience and do reviews impact purchase? Reshma Shah can discuss the impact reviews have on the point of purchase. Product Returns - Marat Ibragimov can discuss the retail strategy and impact of holiday gift returns, comparing online returns to brick and mortar. Food and Travel Pricing - Saloni Firasta Vastani can discuss the cost of this year’s holiday dinners. What’s gone up and what’s gone down? She can also discuss the cost of travel this holiday season and what consumers can do to get a better deal. Avoiding Holiday Overspend - Rohan Ganduri can discuss how holiday shopping can expose consumers to credit products like store credit cards that offer various incentives to take up the credit card, often resulting in overspending. Ganduri can discuss his latest research paper on how taking up store credit cards can impact consumers’ future credit outcomes. Social Media & Advertising - David Schweidel can discuss how micro influencers work, how using product placement can cut through the advertising clutter, and the power of product reviews. The Constantly Changing Online Retail Experience - Styling videos, personal shoppers, messaging, and even Augmented Reality (AR) are being used to generate purchases. Doug Bowman can discuss how stores are reimagining the shopping experience to attract customers in person and online. Influencers Influencing Our Purchases - How are creators impacting the economy and are influencers impacting our purchasing decisions? Marina Cooley looks at the creator economy and how TikTok and Instagram are impacting our holiday wish lists and what it takes for a product to go from unknown to trending. She can also discuss how this holiday season will help normalize in-app TikTok shopping (something Instagram has struggled to execute on). How to Attract Customers to the Store this Holiday: Merging Online and In-person Experiences May be the Answer - Shopping looks different and it is up to retailers to stand out not just in the brick and mortar world but also online. The success of a business can balance on the customer experience. Reshma Shah can discuss the policies brick and mortar retailers need to have in place to successfully merge online shopping and the in-person shopping experience. To book your expert interview, call Kim Speece at (404) 849-6579 or email her at kim@leffassociates.com or simply click on the icon available. To find an expert on a specific topic, click the “Search” feature at https://goizueta.emory.edu/faculty/profiles. To check out other recent research, visit https://www.emorybusiness.com/faculty-research/.

Announcing The NEW ExpertFile

Promoting your expertise just got easier with a host of new platform features. Well the world’s best platform for Expertise Marketing just got even better! We’ve just released the latest release of ExpertFile and it’s huge. Our newly designed, mobile-ready platform provides the most intuitive, collaborative solution for creating, managing, and showcasing your experts and insights. Whether you are managing content directly on your website or promoting it through one of our powerful distribution channels like our expertfile.com search engine used by leading media outlets, you will find a lot of great new features packed into this release. With a host of new and enhanced features, streamlined workflows and more advanced analytics we’ve made showcasing your expertise, capturing valuable inquiries, and tracking your results easier than ever. You will see some exciting improvements that enable you to create highly customizable, searchable directories and media-rich profiles and content features to sharing valuable expert insights with detailed Posts and Q&A. Built for marketing and communications professionals and compatible with your current systems we continue to take the burden out of managing your expert content, and eliminate the need for ongoing, costly or time-consuming IT projects. The following highlights some of the great new features and functionality that can be found across the platform. We hope you take a moment to explore the new ExpertFile.  And please let us know what you think!   Cheers, Robert ------------ Robert Carter Co-Founder & VP Product | ExpertFile A Quick Tour of What's New with the ExpertFile Platform Home Screen Experience the power of the ExpertFile Platform from the moment you log in. The *NEW* Home Screen is your gateway to a wealth of essential information related to your account, key analytics, recent activities and more. With intuitive menus and a new universal search bar for easy discovery, the Home tab is your jumping off point for effortlessly exploring all your expert content and quickly connecting with valuable inquiries. Our refined layout features clear tab structures, quick action buttons and links making it a breeze to create and manage your experts and their insights, whether creating detailed media-rich profiles, insightful posts, Q&A or other featured content. Plus, gain valuable insights and optimize your expertise marketing strategy with convenient access to resource links and tools to grow your online presence both on your website, through Google or by one of our powerful distribution channels. New Home Screen features include: Quick action buttons to access all frequent activities Universal search capabilities for all your expert content User/license overview Analytics summary Recent content & login activity People Tab Manage your experts and your team through the People tab. Quickly add users and create captivating mobile-ready profiles that showcase their knowledge and thought-provoking content. Effortlessly update experts profiles using our user-friendly inline editor or take advantage of bulk actions to make changes across your entire team. Easily create and assign your experts to categories and tags enhancing discovery and building of custom directories and featured content. Transition profiles seamlessly from drafts to public visibility, or establish private password-protected viewing for exclusive restricted access directories and targeted profile outreach. Build the perfect support network. Manage your experts, their content, and inquiries with ease, while collaborating with diverse teams. With unlimited admins and agent users, we allow for more efficient management and better visibility across your entire roster of experts or within specific groups of experts. Easily add users from a diverse range of departments such as marketing communications, digital, research, analyst relations, and more to help maintain fresh and engaging expert content and ensure you never miss valuable inquiries. Assign agents to make edits or handle inquiries on an expert or multiple experts behalf. Extend your reach with access to leading tools for leveraging your experts, including easy export functionality and variety of integrations options for your website and with external platforms. New People Tab features include: New user setup enhancements Streamlined profile status options Advanced filtering capabilities People specific activity log Post Tab The Post tab is the starting point for sharing your organization’s insights on current news, trending topics and more by creating shareable Posts that connect back to your experts. Interactive and mobile-ready, Posts let you quickly deliver expert, SEO friendly content to your audiences on any device at any time. Quick links allow you to create drafts including using our new AI Brainstorming feature to help generate ideas and initial drafts. For more interaction with your expert Posts streamline content discovery and expand your content distribution capabilities by tagging your Posts. Whether you choose to publish immediately or schedule for future release, you have the flexibility to align your content with breaking news, important announcements, cyclical trends or your marketing calendar. Finally increase the power of Posts by assigning individual experts to each post to better connect your insights to your experts, driving more profiles views and valuable inquiries. New Post Tab features include: Quick create button with AI brainstorming Advanced filtering capabilities Bulk action management options Connected “experts” visibility Enhanced tag management Post specific activity log Q&A Tab The Q&A tab makes leveraging the power of Q&A easy. Deliver insights through expert curated Q&A, either with a single question and answer from an expert or organization, or allow for multiple experts to provide a variety of answers. By connecting your answer to your experts, you’ll drive profile views and capture valuable inquiries. Streamline content discovery and expand your content distribution capabilities by tagging your Q&A. New Q&A Tab features include: Quick create button Advanced filtering capabilities Bulk action management options Connected “experts” visibility Enhanced tag management Q&A specific activity log Analytics Tab Track your performance with the customizable features of the new Analytics Tab. Access current metrics across all important areas from your people to Posts, Q&A and inquiries. Define your view by type and time period. Quickly export your monthly PDF reports or create custom exports to allow for detailed reporting that matches your organization’s reporting cycles. Easily export all your metrics to create additional reports in other systems you currently use. New Analytics Tab features Include Content-type specific reporting Date range filtering Customizable graphing capabilities Enhanced data exports Downloadable monthly reports Bulk actions & Filtering Inquiries Tab The Inquiries tab provides access to all the capabilities you need for viewing, managing and responding to your opportunities. The layout lets you quickly understand the nature of your incoming inquiries whether they’re related to media, speaking, research, customer/business requests and more. Quickly view key details of all incoming inquiries including time-sensitive requests that require immediate follow-up. Activate only the type of inquiries you’re looking to receive through our inquiry type setup. At the same time keep unwanted messages away from your experts with our AI Quarantine function that monitors all your incoming inquiries and proactively blocks messages that can be reviewed later. Ensure total visibility with our mailing list functionality that enables inquiries to be seen by type beyond the specific setup for each expert. New Inquiry Tab features include: Enhanced AI Quarantine protection Organization wide blocking Network level blocking Enhanced inquiry filtering Inquiry specific activity log Settings The new Settings section provides easier more intuitive access to a wide variety of account customizations and system settings to tailor your implementation.  This includes access to integration options from Custom API to Embeds and our WordPress plugin. New Settings Section features Include Enhanced brand management capabilities Improved asset uploader Refined layout New “Customer Success” resources

The Role of Artificial Intelligence in Customer Experience

Gaurav Jain, assistant professor of marketing at the Rensselaer Lally School of Management, examines how individuals make judgments, estimates, and decisions in the absence of complete information. Previously, Jain served as the chief marketing advisor at multiple firms. Below are his thoughts on the impact of artificial intelligence (AI) on customer experience. Voice of the Customer In today's hyper-connected world, the voice of the customer (VoC) is louder and clearer than ever. But how do we sift through this cacophony to understand what our customers are really saying? Enter AI. It's revolutionizing the way customer experience teams handle VoC programs, and as a marketing leader, I find this incredibly exciting. Take direct customer feedback, for example. We're no longer just collecting survey responses and storing them in a database for quarterly review. AI algorithms, particularly those using natural language processing, are helping us instantly categorize and prioritize this feedback. Imagine an e-commerce platform that can immediately flag a customer's mention of "late delivery" in a post-purchase survey. That's not just efficient; it's customer-centric. But what about the things customers are saying when they're not directly talking to us? That's where AI-driven sentiment analysis comes in. These tools can scan social media, forums, and review sites to gauge the sentiment behind a customer's words. I've seen hotel chains use this technology to monitor travel forums and review sites. If a guest mentions "noisy rooms," even without lodging a direct complaint, the brand can proactively look into soundproofing solutions. Then there's inferred feedback, the kind you get by reading between the lines. AI can analyze customer behavior, like frequent page visits without conversion or cart abandonment, to suggest what might be going wrong. For instance, an online fashion retailer could use AI to figure out why a particular dress gets a lot of views but few purchases. Maybe it's the sizing, maybe it's the price, but the point is, you get to know without having to ask. And it doesn't stop at gathering feedback. AI is helping us turn this raw data into actionable insights. We can predict future behavior, like churn rates, based on past feedback. This allows us to be proactive rather than reactive, which is a game-changer in customer experience management. Finally, let's talk about what happens after we've gathered all this feedback. AI is ensuring that every customer who takes the time to share their thoughts receives an immediate and appropriate response. Chatbots can handle common queries or concerns, making the customer feel heard and valued right away. So, from the perspective of a marketing leader, it's not just about the efficiency that AI brings to VoC programs. It's about the opportunity to deepen our connection with customers. By truly understanding their words, their sentiments, and even their behaviors, we can craft experiences that resonate on a human level. And in a world that's increasingly digital, that human touch is what sets a brand apart. Customer Service It's truly intriguing to observe how AI is weaving its way into the customers’ experience. Online, chatbots are making waves. Chatbots are not just digital tools; they're our first point of contact, bridging the gap between brands and consumers. However, there was always the question of accuracy versus efficiency while managing these chatbots – AI has answered that question. AI chatbots provide real-time yet accurate assistance, making the digital shopping journey feel more interactive. Companies can reduce customer dropout while avoiding the expense of managing a large human customer service team. AI is revolutionizing phone-based customer service as well. Voice recognition allows natural language processing for easier navigation, while predictive analysis anticipates caller needs based on their history. Enhanced personalization means customers no longer repetitively provide account details, and emotion detection aids in gauging caller mood. The result? Reduced wait times, more efficient interactions, and a significantly improved telephonic customer experience. In essence, AI is bridging the gap between technology and human touch in the retail world, making our interactions with brands more meaningful and personalized. Again, companies can do this in a cost-effective manner. Jain is available to speak with media - - simply click on his icon now to arrange an interview today.

Back to School: Experts Available to talk ChatGPT, Food Insecurity and Education Leadership

With the school year starting very soon, the University of Delaware media team have rounded up some education stories, experts and research to consider for feature/publication. Experts: Gary Henry is dean of the University of Delaware’s College of Education and Human Development and professor in the School of Education and the Joseph R. Biden, Jr. School of Public Policy & Administration. He specializes in education policy, educational evaluation, educator labor markets, and quantitative research methods. Gary can lend context and steps to take to reverse/adapt to this new educational landscape. Allison Karpyn is an associate professor who can speak to topics related to hunger, obesity, school food, supermarket access, food insecurity, healthy corner stores and strategies to develop and maintain farmer’s markets in low-income areas. She has spoken extensively about food in schools and can offer context to those subjects. Joshua Wilson is an associate professor and has been featured in WaPo for his AI/ChatGPT knowledge in the past. His research broadly focuses on ways to improve the teaching and learning of writing and specifically focuses on ways that automated writing evaluation systems can facilitate those improvements. Stories: UD professor partners with Sesame Workshop to create Stories with Clever Hedgehog Among the casualties of the Ukraine war are 2 million-plus children. In an effort to restore some sense of normalcy to their education years, University of Delaware professor Roberta Golinkoff—a nationally recognized expert in childhood literacy—has partnered with Sesame Workshop and others to develop Stories with Clever Hedgehog, a website with free interactive e-books, games and other resources. Books are available in both Ukrainian and English, prompting a global experience for readers of any background. There are photos and video ready for this coverage. Golinkoff and Sesame Workshop leadership are open for interviews. Research: Study finds teachers’ anxiety in mathematics and science was associated with the mathematics and science anxiety of their low-SES students To reach out to specific experts, please click on their "View Profile" button.