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I Was 33 Years Early to the ADU Party
The early 1990s were tough for many Canadians, including my partner and me. The recession of 1990-1991 hit us hard, leaving both of us without jobs and staring at an unemployment rate that had climbed to a record 10.23%. With bills piling up and options dwindling, we had to get creative—and fast. That’s when we found an unexpected lifeline in an unlikely place: my partner’s grandmother’s house. Grandma, a 90-year-old fireball from Newfoundland, was sharp as a tack and fiercely independent. However, her home was starting to feel too large for her to manage on her own. Meanwhile, we needed a place to live that wouldn’t drain our limited savings. Over cups of tea at her cozy kitchen table, a plan started to take shape: we would build a basement apartment in her house, move in, and exchange affordable rent for assistance around the house. It was a perfect win-win. I didn't know it, but I was an ADU pioneer Today, this living arrangement may be recognized as an Accessory Dwelling Unit (ADU), a secondary housing unit on a single-family property. However, in 1991, this concept was far from mainstream. For us, it was simply a matter of survival—a practical solution born from necessity. We rolled up our sleeves and got to work. With a few friends and determination, we transformed Grandma’s basement into a modest but functional living space. It was basic, even a bit wonky—you had to walk through the bedroom to get to the living room-kitchen combo—but it was ours. We managed most of the construction ourselves, and hired an electrician for the wiring and a plumber to handle the pipes. The rest was pure sweat equity. Living in that basement was an adjustment, to say the least. Space was tight, and our DIY craftsmanship wasn’t exactly HGTV-worthy. However, it provided us with a fresh start. But as ADU pioneers, we got much more than we could have imagined. A much closer connection to family. Grandma’s wit and energy were the heart of the house, and we grew closer to her than we ever imagined. Her stories about growing up in Newfoundland in the late 1800s mesmerized me. I would sit there, wide-eyed, as she recounted winters so cold that tea froze before it hit the cup and evenings illuminated by whale oil lamps. We laughed constantly, and she quickly became the grandmother I never had since my grandparents had passed before I was born. Grandma and I stayed close even after my relationship with my partner ended. I couldn’t imagine life without our Friday lunches, which became a cherished tradition. Every week, I’d visit, and she’d share more stories or critique my cooking attempts with her quick wit and that unmistakable Newfoundland twang. She continued to be a beacon of joy and wisdom in my life. Grandma thrived on independence, which she held onto with great determination. At 90 years old, she re-tarred her driveway by herself, much to the neighbours' surprise and my immense admiration. The tar application was as wrinkled as her skin, and she couldn't care less. She beamed with pride while I took her picture! She loved having visitors, and the parish clergy were frequent guests. She always welcomed them with a twinkle in her eye and a sharp sense of humour. Once, when the parish priest asked her if she ever thought about "the hereafter," she shot back, “Oh, I think about it every day when I go into the basement and ask myself, ‘What am I here after?’” That was Grandma: quick-witted, strong, and full of life. Our basement apartment was more than just a place to live; it was a lifeline. The benefits extended beyond us. Grandma stayed in the home she loved until she passed away peacefully at 96 years old, sitting at her kitchen table on my birthday. It was a poignant moment that reminded me how much she had shaped my life. The modest basement apartment not only sheltered us but also added value to her home. We inadvertently enhanced the property’s functionality and appeal by converting unused space into livable quarters. This represents a key advantage of ADUs in today’s economy. Given the housing shortages and rising costs, ADUs provide a practical solution by offering affordable rental options, increasing property values, and creating opportunities for intergenerational living. In recent years, governments have acknowledged the importance of ADUs, making it easier and more affordable for families to construct them. Changes to mortgage lending policies have been introduced to promote ADU construction. For instance, insured loans now cover up to $1.5 million, and the amortization period has been extended to 30 years, enhancing financing accessibility. Furthermore, the federal government has announced new refinancing options to allow up to 90% of the property’s value. At the same time, low-interest loans for ADU construction have doubled to $80,000, with repayment terms of 15 years. These welcome changes will lower financial barriers and assist homeowners in creating secondary housing units, addressing both affordability and housing shortages. This intergenerational arrangement we set up over three decades ago was a win-win in every way. It provided mutual support, strengthened family bonds, and created a housing solution that benefited both generations. Seniors can age in place with dignity and companionship while younger generations gain access to affordable housing and the chance to learn from their elders. The laughter, shared meals, and stories crafted memories that will last a lifetime. Moreover, ADUs can help ease housing shortages and increase the availability of affordable rentals. They represent a practical, cost-effective method to utilize existing properties better. For families, they offer flexibility—a space for aging parents, adult children, or even potential rental income. For communities, they supply essential housing stock without necessitating large-scale development. For a deeper dive into ADUs, here's a link to a post we shared last year https://expertfile.com/spotlight/10346/additional-dwelling-units--adus- What's Old is New Again It's often said that many things come back in style if you wait long enough. This may hold for ADUs, simply an old concept whose time has come again. Nonetheless, ADUs empower our younger generation to afford housing and achieve homeownership. They also provide vital support for our older generations, enabling them to age in place while generating much-needed income for a dignified retirement. Reflecting on the past, I often ponder who saved whom. Grandma’s indomitable spirit and sharp humour made every bump in the road worthwhile. She would tease me about the crooked shelves we installed and joke that our kitchen was so small we could stir the soup without getting off the couch. In truth, she gave me more than I ever gave her. Her strength, love, and unwavering sense of humour helped me navigate one of the most challenging times in my life. The quirky basement we built in 1991 may not have been perfect, but it served its purpose. Today, as ADUs gain popularity, they represent more than just housing; they embody connection, resilience, and finding creative solutions to life’s challenges. Whether it’s a basement apartment, a backyard cottage, or a garage conversion, ADUs can foster connection and help families thrive—just as we did all those years ago. And as for Grandma? She demonstrated that a touch of humour, plenty of love, and the occasional jab at a priest could keep anyone young at heart. Every time I think of her now, I can’t help but smile and wonder if, somewhere, she’s still re-tarring driveways and asking herself, ‘What am I here after?’ Don’t Retire … Re-Wire! Sue
Turning on the tap for a drink of clean water may seem like part of an everyday routine for many. Yet, for countless communities—even here in the U.S.—this simple act remains a daily challenge, with each glass or clean drop of water far from guaranteed. One Georgia Southern University professor is working to change that. Thirty percent of the Navajo Nation population lacks access to clean drinking water. Lewis Stetson Rowles, Ph.D., assistant professor in the Department of Civil Engineering and Construction in the Allen E. Paulson College of Engineering and Computing at Georgia Southern University, is working to increase access to clean water for this community and beyond by engaging with locals to understand how materials used in traditional cultural practices can be transformed into life-changing solutions. “My first trip to the Navajo Nation as an undergraduate student was a really eye opening experience for me,” Rowles said. “To realize that there were people within the U.S., in our own backyard, who lacked clean water is what inspired my whole career in research and education.” Establishing trust was an important challenge to overcome for Rowles and his fellow researcher and mentor Navid Saleh, Ph.D., professor of environmental and water resources engineering at the University of Texas at Austin. “Years of uranium mining left the mineral-rich area and the connection with the Navajo community polluted,” Rowles said. “It has been a decade-long effort to build community relationships, understand the issues and develop potential solutions specific to the needs of the Navajo Nation.” Finding solutions specific to local needs and cultures is key to their implementation and success according to Rowles. “We have to work with communities to truly understand the issues and collaboratively develop functional solutions because locals are the people who understand the problems the best,” Rowles said. “I don’t believe that there’s a one-size-fits-all solution. For technologies to really be sustainable, we need to understand if they’re going to work in a specific location, which means we need to develop community-specific solutions.” Working with the community is important for more than just understanding the issue at hand. When thinking about big-ticket issues, like clean water, Rowles said that it’s easy to fall into the trap of thinking about large-scale, infrastructure-based solutions. But some of the most immediately effective and impactful solutions happen on a much more intimate level. “Centralized distribution systems take a long time to build, they’re also very costly,” Rowles said. “The need for clean water is dire in many communities, so point-of-use technologies are great because they can be adopted quickly. They also bring power to the people in a way, because technologies can be developed with local materials, like we’re doing here with clay and pinyon resins for ceramic filters. This can create immediate solutions to water contamination issues.” Rowles, who specializes in environmental engineering, worked with members of the Navajo community to discover how the process of creating traditional pottery can help solve the problem of clean drinking water at a local level for families. Deanna Tso, a third-generation Navajo potter, has been integral to this process to ensure that the novel solutions don’t detract from traditional practices. “If you’ve ever climbed a pine tree and gotten sap stuck on your hands, you know it’s very sticky,” Rowles said. “The Navajo people have been using this sap for centuries to waterproof pottery and baskets. Meanwhile, one of the biggest limitations to the use of silver nanoparticles for water treatment is the immobilization of those particles. We used this local resin to coat the nanoparticles, keeping them in place and extending the lifetime of the filters while still allowing them to kill bacteria. It also acts as a really unique barrier that prevents silver poisoning by stopping the silver from interacting with other compounds that would inhibit the dissolution of silver nanoparticles into silver ions which kill bacteria.” By working together to integrate new technologies into existing traditions, Rowles and his partners are one step closer to changing the lives of many in the Navajo Nation. Their hope is that this knowledge will be used to expand access to potable water to more parts of the world. “While we started working with Deanna on a very specific pine tree sap, the more we’ve researched, we’ve seen there are similar pine and conifer trees throughout the continent, even into Mexico, that have been used by indigenous groups for centuries,” Rowles said. “This means that this research has much broader applications across the world, particularly in areas that lack centralized water treatment systems where people go and collect water from distant sources or wells, bring it back to their house, and then treat it at the household level.” The extension of this knowledge begins by sharing it, which is precisely what Rowles’ team has done over the last year. They published their research Integrating Navajo Pottery Techniques To Improve Silver Nanoparticle-Enabled Ceramic Water Filters for Disinfection in October 2023 and shortly thereafter began working with PBS NOVA. Their work will now be shared as part of a documentary series highlighting engineers working to positively change the world. “The Navajo Nation is just one area impacted by lack of access to clean water,” Rowles said. “Around 1.5 million people across the U.S. lack indoor plumbing and many more rely on wells and septic systems that are often aging or failing, leading to sanitation concerns. There are a lot of great organizations and a lot of great research working to address sanitation issues abroad, but I hope this research can open people’s eyes to the fact that this is a local problem, too. Don’t take it for granted that you’re able to turn on the tap and have safe, clean water, because that is not true for a lot of Americans and for much of the world.” You can continue exploring Rowles’ research on an episode of PBS NOVA—Building Stuff: Change It! and by watching the Innovations in Water Treatment with Navid Saleh from Building Stuff: Change It! Twitch episode of Building Stuff with NOVA. If you're interested in learning more or a reporter looking to speak with Stetson Rowles - simply contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
Drops in the Bank of Canada rate will not solve housing affordability.
Summary: The Bank of Canada’s interest rate cuts won’t resolve Canada’s housing affordability crisis. Factors such as skyrocketing home prices, unaffordable down payments, and stagnant wage growth are other primary challenges to address. A personal example offered by the author shows how the price of her Toronto home surged over 1,000% from 1983 and 2024 while her wages during the same period rose only 142%. While some see this issue as a consequence of Baby Boomers remaining in their homes, it's more nuanced than that. We have systemic barriers in Canada that necessitate targeted policy changes. It’s time to tackle affordability and implement effective solutions. The Bank of Canada met today, to determine interest rates for the last time this year. They announced a drop of .50 basis points. This is part of a broader effort to stimulate economic growth in Canada, which faces challenges, especially a softening labor market and persistent inflation. Why Should You Care? Interest rates determine how affordable our debt will be and what return we can expect on our savings. Since mortgages represent most consumer debt, interest rates directly impact affordable housing costs, making them very newsworthy. However, interest rates only tell part of the story. When the Bank of Canada lowers its rate, it primarily impacts variable-rate mortgages. These are tied directly to the BoC's overnight rate, so a rate cut can reduce the interest costs on these loans. Homeowners with variable rates would likely see a reduction in their payments, with more of their payments going toward principal rather than interest. People without debt and savings (primarily seniors) will see a drop in their investment returns. In contrast, fixed-rate mortgages, which are not directly tied to the BoC's rate, are influenced more by the bond market, particularly the 5-year government bond yield. The current trend in bond yields suggests that fixed mortgage rates could also decrease over time. Let’s pause here and talk about the affordability of houses and how interest rates are not the reason housing is out of reach for most first-time buyers. A walk down memory lane might offer some perspective. I purchased my first home in the fall of 1983 for $63,500 (insert head shake). I was 27 years old, and before you do the math, yes, I am a Baby Boomer. My first serious (so I thought) live-together relationship had just ended, and I was looking for a place to live. I had finished school and had a good full-time job with Bell Canada. A rental would have been preferred, except I had a dog. Someone suggested that I buy a home. I did not know very much about purchasing real estate or homeownership, for that matter. But I was young and willing to learn. I had been working full-time for two and a half years. During my orientation at Bell Canada, my supervisor told me to sign up for their stock option program. She said I would never miss the money or regret signing up for the plan. She was right. When I purchased my home, there was enough money in my stock account for a down payment and closing costs. My interest rate was a terrifying 12.75%, yielding a mortgage payment of just under $670 monthly. The lender deemed this affordable based on my $18,000 annual wage. Life was good. This was in 1983, when the minimum down payment for a home purchase in Canada was typically 10% for most buyers. However, a lower down payment could be possible with mortgage insurance (provided by organizations like Canada Mortgage Housing Corporation (CMHC), which allowed buyers to put down as little as 5%, provided they qualified for insurance. This was commonly available for homes under $150,000, with stricter terms for higher-priced homes. If you had a higher down payment of 25% or more, mortgage insurance wasn't required, and you could avoid extra costs associated with insured mortgages. This was part of broader efforts by the government to make homeownership more accessible, especially amid the high interest rates of the time. So let's do the math. Circa 1983 I first needed to prove that I had saved $3,175 in down payments and $953 in closing costs for $4128. In the 2.5 years I worked at Bell Canada, I saved $4,050 (including Bell Canada’s contribution) in stocks. I also had another $5,000 in my savings account. $9,000 was enough to complete the transaction and leave me with a healthy safety net. Fast forward to 2024 Let’s compare what the same transaction would look like today. Using the annual housing increase cited on the CREA website, the same house would be valued at approximately $700,000 today. Interest rates are much lower today, at 4.24%, yielding a mortgage payment of $3,545. 1. The down payment rules have changed. For the first $500,000, The minimum down payment is 5%. 5% X 500,000=25,0005\% \times 500,000 = 25,0005% X 500,000 = $25,000 2. The minimum down payment for the portion above $500,000 is 10%. 10% X (700,000−500,000) = 20,00010\% \times (700,000 - 500,000) = 20,00010% X (700,000−500,000) = $20,000 3. Total minimum down payment: 25,000+20,000 =4 5,00025,000 + 20,000 = 45,00025,000+20,000 = $45,000 Thus, the minimum down payment for a $700,000 home is $45,000. Here is the comparison: 1983 Scenario 2024 Scenario Variance Purchase Price: $63,500 $700,000 up 1002% Down Payment: $3,175 $45,000 up 1317% Loan Amount: $60,325 $655,000 up 986% Interest Rate: 12.75% 4.24% down 200% Monthly Mortgage Payment: $670 $3,545 up 429% Wage: $18,000 $43,500 up 142% Gross Debt Service Ratio: 44.6% 97.8% up 119% Time to Save for Down payment: 2 years 12.4 years up 520% *Please note that this example does not include mortgage insurance The real problem As you can see, housing was much more affordable for me in 1983 and far from cheap in 2024. During the past 41 years, wages have increased by 142%, yet interest rates have dropped by 200%. But the most significant impact on affordability has been the over 1,000% increase in housing prices. So why is all the focus on interest rates? At the risk of oversimplifying a complicated issue, I believe the media often uses interest rates as a "shiny penny" to capture attention, diverting focus from deeper housing affordability issues. This keeps the spotlight on inflation and monetary policy, aligning with economic agendas while ignoring systemic problems like down payment barriers and the shortage of affordable homes. Indeed, a movement in interest rates often has an immediate and noticeable impact on borrowers' affordability, making it a hot topic for news and policymakers. However, the frequency and consistency of the Bank of Canada meetings on interest rates give the impression that rates are the primary issue, even though they are just one part of a complex system. For example, even if the Bank of Canada dropped interest rates below zero, it would do little to solve today’s homeownership affordability issue. The real problems: 1. Down Payment Challenges: With housing prices skyrocketing, the 5%- 20% down payment required has become insurmountable for many, particularly younger buyers. High rents, stagnant wage growth relative to home prices, and rising living costs make saving nearly impossible. 2. Lack of Affordable Starter Homes: Due to profitability and zoning restrictions, housing developments often prioritize larger, higher-margin homes or luxury condos over affordable single-family starter homes. 3. Misplaced Generational Blame: Blaming Baby Boomers for "holding onto homes" oversimplifies the issue. They are staying put due to limited downsizing options, emotional attachments, or the need for housing stability in retirement, not a desire to thwart younger generations. 4. Political Challenges: Addressing structural issues like zoning reform or incentivizing affordable housing construction requires political will and collaboration, which can be slow and contentious. A broader lens is needed to understand and address the actual barriers to home ownership. Interest drops are merely a band-aid solution that misses the central issue of saving a down payment. The suggestion that we have an intergenerational issue needs to be revised. The fact that Baby Boomers are holding on to their homes should not surprise anyone. However, Real Estate models that predicted copious numbers of Baby Boomers selling their homes to downsize got it wrong. Downsizing was a concept conceived in the 1980s. Unfortunately, it did not account for record-setting home price increases or inflation, leaving it undesirable for today’s seniors. Although this is a complex issue, a few suggested solutions are worth exploring. What can be done? Focus on Policy Innovations: To create housing, increase supply, curb speculative investments, and provide targeted assistance for builders to build modest starter homes. To create rentals, homeowners should also receive income tax incentives to build Accessory Dwelling Units (ADUs). These could be used as affordable rentals or to house caregivers for senior homeowners. Today, The federal government announced a doubling of its Secondary Suite Loan Program, initially unveiled in the April 2024 budget. This is a massive step in the right direction. To create down payments, adopt a policy allowing first-time home buyers to avoid paying tax on their first $250,000 of income. Then, they could use the tax savings as a down payment. Focus on Education and Advocacy: Include a warning that helps consumers understand that withdrawing from RSPs results in a significant loss of compound interest related to withdrawals and how this can harm income during retirement. Encourage early inheritance to create gifted down payments. Normalize the concept by emphasizing the benefits to the giver and the receiver. Educate the public on using financial equity safely and create down payments as an early inheritance for their heirs. This will shift the conversation and initiate an intergenerational transfer of wealth that empowers the next generation to own a home. The Bottom Line While the Bank of Canada interest rate cut may ease some financial strain for homeowners with variable-rate mortgages, it will do little to address the core issue of housing affordability. The media's fixation on interest rates as a "shiny penny" distracts from more profound systemic barriers, such as the inability to save for a down payment and the lack of affordable housing stock. These challenges require targeted policies, structural reforms, and intergenerational collaboration to be tackled effectively. The focus must shift from short-term rate adjustments to long-term solutions that prioritize accessibility and affordability in housing. Without meaningful action, homeownership will remain out of reach for many, perpetuating the cycle of financial inequity across generations. Dont't Retire... Re-Wire! Sue
ChristianaCare Will Establish New Health Care Campus in Aston, Delaware County, Pennsylvania
ChristianaCare has announced that Aston, PA will be the location for its next health care campus that will feature a neighborhood hospital and a health center. This is one of two facilities that ChristianaCare plans to open in Delaware County, as announced in February 2024. The hospital will be built in partnership with Emerus Holdings, Inc., the nation’s leading developer of neighborhood hospitals. The ChristianaCare Aston Campus, located at 700 Turner Industrial Way, is expected to open in the second half of 2026. The site was chosen based on a market assessment of historical and projected demographic data and health care service availability as well as a consumer survey, community input and feedback from elected officials and business leaders. The study identified gaps in health care accessibility, concluding that Aston would be an ideal location for a health campus. “We are thrilled to be bringing high quality health care services to our neighbors in Aston in Delaware County,” said Jennifer Schwartz, chief strategy officer at ChristianaCare. “Our goal is to make access to health care easy, convenient and close to home in a way that is sustainable and right-sized to meet the needs of the local community.” The neighborhood hospital will operate 24/7 with approximately 10 inpatient beds and an emergency department. The emergency department will treat common emergency care needs such as falls, injuries, heart attacks and strokes. The hospital will also provide diagnostic capabilities, including ultrasound, computed tomography (CT), X-ray and laboratory services. In addition to on-site staff, the hospital will benefit from access to virtual consults — such as neurology and cardiology — to support safe and effective care. ChristianaCare will add a health center on the second floor of the hospital offering outpatient services. These services will be developed based on community needs and are expected to include primary and specialty care practices plus an array of other clinical services. The announcement comes as construction is already under way on ChristianaCare’s first Pennsylvania neighborhood hospital, in West Grove, nearby in southern Chester County, which is projected to open mid-2025. Together, these three new campuses represent a new layer of care coming to southeastern Pennsylvania. ChristianaCare has been providing health care services to the residents of southeastern Pennsylvania for many years. Today, ChristianaCare offers primary care in three Chester County practices that are located in Jennersville, West Grove and Kennett Square. In addition, Concord Health Center in Chadds Ford, Delaware County, provides a wide array of services, including primary care, women’s health, sports medicine, behavioral health and more. Combined, ChristianaCare is now the medical home for 25,000 residents in these communities.
Spotlighting Success: How ExpertFile Amplifies Organizational Expertise
Whether you are an industry leader looking to maintain your reputational advantage or smaller organization looking to enhance your reputation, a structured expertise marketing program should be a critical component of your marketing strategy. Traditional thought leadership programs that often focus on a few key executives are now being broadened by a more strategic approach that leverages the hidden expertise within your entire team. Global research conducted by Ogilvy in its recent report “The Global Rise of B2B Influencer Marketing” shows that many organizations are now setting up programs with their employees as Brand Ambassadors to demonstrate thought leadership in specific niches where they have skills and insights that appeal to their audiences. These employees have expertise that is often more relatable and authentic. Using social media platforms like LinkedIn, and networks such as ExpertFile, they can further amplify expert content to cut through the content marketing noise and drive more targeted engagement with media, sales prospects and other audiences. “Your employees are typically your most valuable resource. Identifying your employees that can be influencers themselves is a huge missed opportunity for one of the biggest ROI’s of all time.” James Baldwin Global B2B Influence Lead, Ogilvy To capitalize on this trend, many organizations are turning to more advanced solutions that deliver new digital publishing, distribution and workflow capabilities that extend the capabilities of their CMS (Content Marketing Systems). This also empowers clients and their agencies to achieve more efficiency and scale by better managing of employee content and audience interactions. The results include improved SEO PageRank and improved generative search results, increased site traffic and more qualified media inquiries and sales leads. Here are a few examples: With the ExpertFile platform, Vanderbilt University has streamlined its media interactions and presented more comprehensive information on their faculty enabling journalists to discover the depth of research and expertise that Vanderbilt has to offer for their stories. This provides a valuable boost of inbound inquires that help Vanderbilt stay top of mind, going beyond outbound media pitches. View Expert Center About Vanderbilt University is a distinguished private research institution known for academic excellence and innovation. With a rich history spanning over a century, it cultivates leaders, conducts pioneering research, and contributes significantly to society. Seeking to enhance its reputation and broaden its influence, ChristianaCare completely revamped its approach to showcasing their medical experts. Their Media Expert Center powered by ExpertFile doubled national media coverage,, earning the esteemed IABC Silver and Gold Awards for this exceptional communications strategy. ChristianaCare later established a Speakers Bureau to expand its program with ExpertFile, saving hundreds of operational hours and surpassing engagement targets by 400%. This innovative approach reinforced ChristianaCare's brand visibility, reputation while demonstrating its commitment to community service. View Experts Center View Speakers Bureau About ChristianaCare is a leading healthcare institution committed to delivering exceptional patient care and advancing medical research. With a focus on innovation and compassion, they strive to empower healthier lives and transform healthcare experiences for individuals and families across the region. With a goal of driving market visibility and increasing media coverage, University of Delaware leveraged the ExpertFile platform to regularly published research and insights related to topical news events, while also making it easy for journalists to connect with their faculty as media sources. Within the first 90 days, the university garnered 80 inquiries, capturing the interest of prestigious media outlets such as CNN, NBC, Newsweek, AP, Bloomberg, among others. This activity was made possible with ExpertFile’s automation, distribution and workflow features and seamless no-code integration with the client website. It all added up to massive results with no need to add internal resources to the University of Delaware team. View Expert Center About The University of Delaware is a renowned institution committed to academic excellence, innovation and community engagement. With a rich history and dedication to student success, it strives to advance knowledge and foster global citizenship through transformative education and research. Amidst a competitive educational market in the US Northeast, the University of Connecticut (UCONN) chose ExpertFile to help it amplify its faculty expertise and boost inbound inquiries from media, conferences, researchers and student prospects. The result is a more intuitive way to discover expertise and research across the UCONN campus that helps drive valuable connections that are vital to building institutional reputation and communicating the UCONN mission. View Expert Center About Amidst a competitive educational market in the US Northeast, the University of Connecticut (UCONN) chose ExpertFile to help it amplify its faculty expertise and boost inbound inquiries from media, conferences, researchers and student prospects. The result is a more intuitive way to discover expertise and research across the UCONN campus that helps drive valuable connections that are vital to building institutional reputation and communicating the UCONN mission. The Canadian Automobile Association (CAA) has consistently been rated as one of the most valued brands in the country. It’s focus on thought leadership by sharing its unique expertise on topics including “Canada’s Worst Roads” and “Cannabis at the Wheel” have helped them educate their membership, boost media visibility and advocate for important policy changes with government. The ExpertFile platform provides a central content platform enabling CAA to cost-effectively publish news releases and publish stories and expert profiles to multiple regional websites, all from a intuitive, centralized dashboard. View Expert Center About The Canadian Automobile Association (CAA) advocates for motorists and offers essential services to members nationwide, ensuring safer and more convenient travel. With a trusted legacy, CAA remains committed to enhancing drivers' experiences across Canada. ExpertFile has streamlined the presentation and management of faculty directories with integration into over 20 sections of the Loyola Marymount University LMU website. With a robust collection of over 1,000 faculty profiles, this integration has not only provided a better way to present faculty directories but also delivered over 1 million expert views and generated thousands of media, academic collaboration and student prospect inquiries while enhancing engagement and accessibility to expertise across the university community. Faculty Directories About Loyola Marymount University (LMU) is a private university located in Los Angeles, California. Known for its rigorous academic programs, diverse community, and commitment to social justice. With a goal to attaining R1 research institution status, Villanova University aimed to boost the visibility of its faculty experts and showcase its commitment to academic excellence and knowledge advancement. It needed a way to better manage and leverage a lot of expert faculty research and information. With ExpertFile, the Villanova communications team now has a much easier way to publish and update faculty content that seamlessly integrates with the University website and also appears on the ExpertFile network searched by thousands of journalists looking for credible media sources. It all adds up to more market visibility and brand reputation with valuable audiences connecting with Villanova experts. View Expert Center About Villanova University, founded on Catholic principles, is a renowned research institution committed to academic excellence and ethical leadership. Grounded in its rich heritage, Villanova fosters a community of learning that embraces diversity and promotes the pursuit of truth and social justice. Carnegie Mellon University needed a better way to profile their expert faculty in the best possible way to meet the highest standards and researchers by launching a new Experts Center within 30 days. Their objective was to enhance both the appearance and functionality of underperforming faculty expert content areas, thereby better aligning them with the institution's prominence. Through use of the ExpertFile platform and collaboration with ExpertFile team, profiles were developed and integrated, meeting tight deadlines and resulting in a more polished and easily discoverable experience for those seeking expertise. Expert Center About Carnegie Mellon University is a prestigious institution celebrated for its pioneering research and interdisciplinary education. With a legacy of innovation, it remains at the forefront of shaping global education and technology. As a leading public research institution, the University of Florida aimed to enhance its capacity to connect experts with media opportunities. Faced with a challenging and proprietary content platform , the institution needed to provide a more user-friendly way for journalists to engage with faculty and research experts. Aligned with its mission of fostering academic collaboration and knowledge dissemination, University of Florida communications and digital team completely transformed its online presence using the ExpertFile platform. By prioritizing discovery, accessibility and user experience, their team has elevated the visibility and impact of their faculty research and expertise. View Expert Center About The University of Florida, a Top 10 public research institution in the US, fosters excellence in research, education, and service within a diverse community of scholars. Through collaboration and interdisciplinary initiatives, UF empowers students to drive positive change. Aston University in the UK aimed to elevate its online presence and showcase its faculty expertise effectively across various communities. Seeking to enhance SEO, generate valuable inquiries, humanize research and ultimately improve reputation and ranking, they turned to ExpertFile. Aston University now has a more intuitive, efficient way to profile its faculty and research and increase the awareness of its research with a more diverse global audience through ExpertFile. View Research Experts About Aston University is a prestigious institution renowned for its dedication to innovation and academic excellence. With a rich history of shaping future leaders and conducting cutting-edge research, Aston University continues to inspire and empower students to thrive in a globalized world To build more market visibility and engagement with its target audience, Western Carolina University (WCU) needed a more intuitive way to present its expertise. ExpertFile enabled them to quickly deploy a searchable directory of faculty experts and then focus on creating shareable expert content on their website and on the broader ExpertFile network to boost visibility. To further boost engagement, WCU has published regular posts complete with faculty interviews and vertical video clips for social media. These programs have helped raise the profile of WCU. boosted internal and external engagement and has been very well received by faculty. . View Expert Center About Western Carolina University (WCU) is dedicated to delivering outstanding higher education, fostering innovation, and inspiring students to realize their full potential through academic excellence and community engagement. In California's competitive academic environment, UC Irvine needed to boost the visibility of its strong expert faculty while leverage the resources of a small communications team. ExpertFile’s user-friendly platform including customizable workflows and automated tools for adding expert content to their website made showcasing experts easy. Being able to create detailed media-rich profiles and quickly share expert insights allowed UC Irvine to stand out among larger rivals and increase their media coverage. All without straining their resources. View Expert Center About UC Irvine is a leading public research institution known for its top-ranked academic programs and cutting-edge research initiatives. With a focus on innovation and diversity, UC Irvine is committed to advancing knowledge and addressing society's most pressing challenges. Multiple integrations across research and newsroom sections have significantly streamlined the presentation and management of expert content at Goizueta Business School at Emory University. A more efficient system with delegated permissions has increased internal collaboration, and custom training resources for faculty and staff boost engagement on the platform. The ExpertFile team also provides a range of services such as content updates to save Goizueta valuable time while ensuring its website remains current and engaging, for students, faculty, and visitors alike. View Expert Center About Emory University's Goizueta Business School is a prestigious institution renowned for its innovative curriculum and exceptional faculty. With a focus on experiential learning and global perspective, Goizueta prepares students to become transformative business. Showcasing the expertise at Southern Utah University has been a key strategy for its marketing team. While not having the advantage of being in a major media market, SUU understood they needed to be more innovative in developing thought leadership and positioning their expertise to build their brand. The ExpertFile platform with its advanced content features allows the SUU team to present a more engaging view of their faculty and their research. It’s helped them boost search rank and garner national media attention, plus it has also helped them engage student prospects. View Expert Center About Southern Utah University fosters student success and personal development through diverse academic programs and resources. Emphasizing innovation, inclusivity, and community engagement, SUU creates a dynamic learning environment for student achievement and societal contributions. As a top ranked institution, The Virginia Commonwealth University (VCU) School of Engineering wanted to make its faculty research and insights stand out. Just designing a standard faculty directory didn’t meet the mark. ExpertFile enabled VCU to optimize its content resulting in a major improvement in SEO PageRank and website engagement. This improved experience has also boosted inbound inquiries for media sources, academic collaborations and student prospects looking for information on the VCU’s programs. View Expert Center About Virginia Commonwealth University (VCU) is a premier urban, public research university committed to advancing knowledge and improving the human experience. With a diverse community of students, faculty, and staff, VCU fosters innovation, creativity and collaboration. As a recognized R1 research university, the communications team at Michigan State had the goal to better convey the strength of its faculty research in an effort to boost regional and national media coverage. With the ExpertFile platform their team was able to design a custom implementation fully integrated into the MSU website and streamline the content management and updates to hundreds of faculty profiles - all managed from an intuitive centralized dashboard that saves time for the MSU team. View Expert Center About Michigan State University, a leading public research institution, top in graduate school rankings, is dedicated to advancing knowledge and transforming lives through its commitment to excellence in education, research, and outreach. As a relatively new institution, Augusta University, the fourth largest university in the state of Georgia had a goal stand out by showcasing the expertise of its faculty and the medical staff within Augusta Healthcare - one of the state’s largest integrated health systems. The communications team at Augusta leveraged the ExpertFile platform, publishing more comprehensive expert profiles. Plus they released regular expert updates that demonstrated the relevance of their experts on topical news stories. The result was a huge boost in SEO PageRank plus regional and national media coverage. All without the need to add resources to their communications team. View Expert Center About Augusta University, a leading academic institution, combines excellence in education, research, and healthcare. With an integrated health system, it fosters innovation, advances knowledge, and improves the well-being of communities locally and globally. As an R1 institution based in New Orleans, Tulane University has many specialized programs led by their world-class researchers and faculty. The Tulane marketing team wanted to better showcase this faculty expertise to drive media coverage while designing a system that worked best for their faculty. Leveraging the ExpertFile Platform, they created a searchable online hub showcasing participating faculty experts offering more engaging faculty profiles complete with multimedia features and a more intuitive way for journalists to connect to Tulane media sources. View Expert Center About Tulane University, a renowned institution in New Orleans, fosters innovative research, academic excellence, and community engagement. With a rich history of interdisciplinary collaboration, it prepares students to lead and serve in a complex global society. Are you looking to join the many organizations that are leveraging their employee subject-matter experts as part of a thought leadership and content marketing program? Then consider how you will manage and scale this effort with solutions designed specifically for expertise marketing. ExpertFile has advanced content creation and management tools, customizable workflows, powerful search capabilities, AI features, and flexible integration options, all connected to a broad network of media and speaking opportunities. By streamlining the management and promotion of online expert profiles, we ensure each organization connects with their key audiences like journalists, potential clients, event organizers and many others. Tailored for various industries, ExpertFile addresses each client's unique needs, driving meaningful engagement and visibility for the organization. The spotlights above are just a small sample of how ExpertFile works with leading organizations every day to enhance expertise and broaden their market reach. Explore industry-specific benefits to learn how ExpertFile can help your organization enhance its market presence and thought leadership. Want to learn more? Visit expertfile.com/getstarted.
Clary Collicutt and Professor Rachel Shaw join the latest episode of Aston Originals Health Matters series Clary’s PhD research investigates the mental health benefits of urban walking The theme of Mental Health Awareness Week 2024, from 13 to 19 May, is ‘moving more for our mental health’. Two researchers from Aston University’s School of Psychology discuss the mental health benefits of urban walking in the latest Aston Originals Health Matters podcast, recorded for Mental Health Awareness Week 2024. Clary Collicutt is a PhD researcher, with her project specifically looking at urban walking. While there is much in the literature about the benefits of walking in nature and the countryside, very little exists about urban walking. Professor Rachel Shaw is director of the Applied Health Research Group and wellbeing lead for the College of Health and Life Sciences at Aston University, and Clary’s PhD supervisor. The theme of Mental Health Awareness Week 2024 is ‘moving more for our mental health’. Movement, whether that’s going for a walk, dancing in the kitchen or playing a sport, has been shown to increase energy levels, reduce stress and anxiety, and boost self-esteem, and the Mental Health Foundation is seeking to encourage more people to find ‘moments for movement’. One of the easiest ways to get moving is simply to go for a walk, and with many more people living in towns and cities, this is most likely to be around urban streets and roads. Clary’s PhD research is an extension of her MSc studies and is a qualitative look at how urban walking can help mental health. While a quantitative study would look at numbers and statistics, the qualitative research will allow Clary to connect with people’s stories and personal experiences. As part of her research, Clary is interviewing people about walking and what they feel it does for them. One interviewee told Clary that she views her urban walking like a “prescription”, something she needs to do every day, while another plays Pokémon Go, which he finds an incentive to walk further. Meanwhile, Professor Shaw has been researching wellbeing in paediatric critical care (PCC) staff, who face hugely stressful working conditions. One fact that has come out time and again is how important walking is, even if only a wander round the block in a break. Clary said: “Talking about urban walking, one of the main advantages is the complete accessibility of it, I think. “I personally find walking a magic tonic. You can feel really stressed and then you can have a walk and I feel that really helps me. Or I can feel really good and have a walk and it will still help me. So, wherever the mood spectrum is, I think walking can benefit.” The full podcast can be accessed on YouTube.
Oprah Hosts Primetime Special About Weight Loss Drugs on ABC | Media Advisory
Oprah Winfrey, a revered media mogul and advocate for health and wellness, is set to host a groundbreaking primetime special on ABC, focusing on the burgeoning field of weight loss drugs. The new special follows Winfrey’s exit from the board of weightwatchers, where she served for nearly a decade after acquiring a 10% stake in the company. This special promises to shed light on the science behind popular weight loss medications Ozempic, Mounjaro and Wegogy. As obesity rates continue to climb globally, the discussion around weight loss solutions becomes increasingly pertinent, touching on public health, self-image, and the pharmaceutical industry's role in shaping health standards. Key topics of interest include: Science and Effectiveness of Weight Loss Drugs: Exploring how these medications work and their success rates. Personal Stories of Transformation: Individuals' journeys with weight loss drugs, including challenges and triumphs. Ethical and Societal Implications: The debate over body image, health standards, and drug dependency. Regulatory Perspective and Safety: How these drugs are approved and monitored for public use. Impact on the Healthcare System: The potential effects on healthcare costs and accessibility. Cautions and Concerns: Are there serious side-effects and what are the risks related to taking these drugs? Future of Obesity Treatment: Innovations and next steps in treating obesity with pharmaceuticals. For journalists seeking research or insights for their coverage on this topic, here is a select list of experts. Rebecca Puhl, Ph.D. Professor of Human Development and Family Studies · University of Connecticut Professor Paul Gately Carnegie Professor of Exercise and Obesity and Co-Director of the Applied Centre for Obesity Research · Leeds Beckett University Rebecca Pearl Assistant Professor · University of Florida Jan D. Hirsch Founding Dean, School of Pharmacy and Pharmaceutical Sciences · UC Irvine Amy Gorin, Ph.D. Professor, Department of Psychological Sciences · University of Connecticut James Lenhard, Jr., M.D., FACE, FACEP Medical Director · ChristianaCare To search our full list of experts visit www.expertfile.com. Photo by Total Shape
Researchers seek to apply nanoparticle drug delivery to coral wound healing
Coral reefs are the foundation of many aquatic ecosystems and are among the ocean’s most vulnerable inhabitants. While natural processes, like animal predation and storms, frequently damage coral, man-made causes, like ship collisions and global warming, destabilize these environments beyond their ability to recover. Researchers like Nastassja Lewinski, Ph.D., associate professor of chemical and life science engineering, are working to understand how corals heal in order to aid the restoration of these fragile ecosystems. They also seek partnerships with stakeholders that can support coral preservation by applying this research to industry practices and providing funding for continued research. “Coral ecosystems are vital to human life,” Lewinski said, “When there’s a high-intensity storm, reefs can absorb the impact and reduce the damage we see on land. They’re also important to the aquatic food web and serve as the foundation to many foods we eat.” Discovering the limits of coral healing is part of Lewinski’s work. Ideal water temperature for coral is 25 degrees Celsius, so research is conducted at the ideal temperature and elevated temperatures of 28 to 31 degrees Celsius, the projected water temperatures influenced by global warming. Successive imaging of wound closure in these conditions builds an understanding of the rate of closure during healing. “We’re looking to understand the mechanics of healing,” Lewinski said, “Some of what we’ve found suggests a process similar to human healing. We want to understand the actors in this process at a cellular level and what their role is in repairing tissue.” These observations inform the mathematical, cell-based wound healing model developed by Lewinski’s collaborators, Angela Reynolds, Ph.D. and Rebecca Segal, Ph.D., both professors in the Department of Mathematics and Applied Mathematics in VCU’s College of Humanities and Sciences. Similar to humans, corals have been documented as following the same four stages of the healing process. These stages include: 1) coagulation to close the site of injury, 2) infiltration with immune cells to ward off infection, 3) cell migration and proliferation and 4) scar remodeling. “With our observations and a mathematical model, the next step is to collect data on the cellular dynamics of the healing process,” Lewinski said, “We want to observe what kinds of cells enter the wound area and what functions they perform during healing.” Fluorescent tagging is used to mark specific cells so they may be observed entering the wound area when healing occurs. Because corals are naturally fluorescent, the selection of the fluorescent tags must take this into account. Phagocytic properties allow immune cells to engulf and absorb bacteria and other small cells, in this case the fluorescent particles being used to tag immune cells. Nutritional variables are also being considered within the experiment. Corals derive energy from consuming small organisms and their symbiotic relationship with algae colonies. Modifying nutritional balance in the lab emulates the coral’s participation in the food web, where accessibility to vital nutrients could impact healing. Developing a nanoparticle drug-delivery system designed to deliver molecules to speed wound healing is the culmination of this research. Lewinski hypothesizes the delivery system would promote an energy-burning state within the corals that could result in increased healing. This is among a few examples of harnessing nanotechnology for safeguarding coral reefs, which are discussed in a recently published comment in Nature Nanotechnology. “The research we’re doing on wound healing in corals is the start of something bigger,” Lewinski said. “Our goal is to create a center dedicated to engineering new technologies for corals. We want to find partners who can translate our research findings to practice, helping preserve coral reefs and the vital resources they provide.” Through this consortium, newly-developed science can be disseminated more effectively within each partner’s respective industry. The result: a renewed commitment to aquatic sustainability and the protection of vital coral ecosystems.
Voting is now open to all Manitobans – including pedestrians, transit users and cyclists - to have their say on the province’s “worst road.” As CAA’s annual Worst Roads campaign begins, the safety-oriented organization encourages Manitobans to vote on more than just potholes. “Potholes make a road bad; however, our Worst Roads campaign is about so much more,” says Tim Scott, president CAA Manitoba. Voters who head to the website can vote for a road based on a lack of sidewalks and bike paths, congestion, poor traffic signal timing and more. “Fixing potholes and regular road maintenance is important,” says Scott. “No matter how Manitobans use their roads, they should be able to do it safely, meaning we need to consider all road infrastructure and traffic issues.” With that in mind, CAA Manitoba is launching its largest awareness campaign around the issue of poor infrastructure. Voting for the province’s “Worst Road” opens to all Manitobans today. “Provincial Road 307 in Whiteshell Provincial Park was voted the worst road in 2022. It earned the top spot due to constant winter heaving, poor patching and its tendency to flood nearly every spring. The road was underwater for weeks last year, including when it was announced the ‘winner.’” While potholes are still top of mind for most CAA Manitoba Members, a new survey shows that 82 per cent of Members believe not enough is being done to maintain roads in their area in general, and 64 per cent believe the roads in their area have become worse over time. The survey also showed that 53 per cent of Member respondents believe there is a lack of pedestrian access on roads, and 57 per cent cited that a lack of cycling infrastructure is also a significant concern. However, there have been some notable success stories: Taylor Avenue and Empress Street Both streets were constants on CAA Manitoba’s Worst Roads list but have since fallen off. In the past few years, extensive rehabilitation, as well as repairs and replacements for the roads, have been completed. Empress Street is now home to some of the best-in-city bicycle and active transportation paths that are separated from the road and protect cyclists and drivers alike from harm. Saskatchewan Avenue, Winnipeg Taking the second-place spot in the Worst Roads list in 2022, a large part of Saskatchewan Avenue, from Route 90 to Midland Avenue, was recently replaced. The improvements included new sidewalks and accessibility features. However, the westernmost part of Saskatchewan Avenue is still in considerable disrepair. For more than a decade, CAA’s Worst Roads campaign has given decision-makers a snapshot of the public’s perception of the roads in their communities. Last year’s “winners” included: 1. Provincial Road 307 2. Saskatchewan Avenue, Wpg 3. Waller Avenue, Wpg 4. Provincial Trunk Hwy 34, Pilot Mound 5. 18th Street, Brandon 6. Provincial Trunk Hwy 44, Lockport to Whiteshell 7. Leila Avenue, Wpg 8. Kenaston Boulevard, Wpg 9. Dawson Road North, Wpg 10. Goulet Street, Wpg If you want to see your worst road make the list, visit www.caaworstroads.com to cast your vote. Voting is open to all residents of Manitoba, and you can vote daily.
Goizueta Faculty Member Uncovers Impact of Remote Learning on Educational Inequality
In 2020, the world went into lockdown. Learning in school became learning from the couch. Rather than listening to teachers in-person behind a desk, high school students had to find a computer to stream their lectures and lessons. What happens to educational inequality in a digital-first, remote-learning environment? Whereas students are traditionally bound by their brick-and-mortar schools and the limitations of funding in those areas, what happens when the walls are removed and students have access to the teachers, knowledge, and peers from other areas? Ruomeng Cui and co-researchers, Zhanzhi Zheng from University of North Carolina at Chapel Hill and Shenyang Jiang from Tongji University, decided to find out. In their 2022 paper, currently under review, Cui and her colleagues looked at the performance of high school students in developing and developed regions of China. We thought that remote learning might reduce the inequality gap in education because when students are learning off-line, they’re restricted by their local resources. “It’s quite obvious that developing regions don’t have good resources, experienced teachers, or competitive peers—they often have inferior educational resources in comparison to developed regions,” explains Cui, associate professor of information systems and operations management. “We thought the accessibility of remote learning could help reduce this knowledge gap and help students in developing regions improve their learning outcomes.” Analyzing Education in Developed and Developing Areas The idea for the paper, “Remote Learning and Educational Inequality,” published earlier this year, stemmed from another of Cui’s papers, which looked at the academic productivity of women as a result of the COVID-19 lockdowns. “We wanted to study whether the switch to remote learning impacts educational inequality. Does it make it better or worse?” says Cui. “We are the first ones to offer empirical evidence on such a granular level about a large-scale data set.” The group analyzed the Chinese college entrance exam from 2018 through 2020, which students take during the last few weeks of high school; the test score is a requirement for undergraduate admission in China. It’s common for high schools to announce the number of students who scored 600 or higher (out of 750 total points). Using 1,458 high school exam results from 20 provinces, the group found that in 2020, when remote learning became the norm, “the number of students scoring above 600 points in developing regions increased by 22.22 percent,” in comparison to developed regions. Remote learning significantly improved learning outcomes of students in developing regions. We should think about encouraging the adoption of remote learning in education However, Cui and her co-researchers wanted to go a step further. Because the entrance exams are summaries of student data, they surveyed 1,198 students to drill down and ensure that these results came from remote learning rather than other factors. Respondents were asked to rate aspects of their remote-learning experience, such as access to digital devices, their proficiency in using software, how reliable their internet was, how they interacted with peers and teachers, and their access to online educational resources. The researchers found that students in developing regions were able to better connect with peers and teachers, and the students believed that “their learning efficiency was greater” because of the remote learning. Education inequality is not only a problem in China. It’s everywhere. It’s across the world. Having access to better educational resources online can be applied anywhere. However, the one caveat to their findings: Remote learning is beneficial, but students need devices and the infrastructure to support online learning, which is often lacking in developing regions or underserved areas. “We need to support, build, and develop the digital technology capability that enables the effectiveness of remote learning,” says Cui. Are you a reporter looking to know more about the impact COVID had on education and how inequality plays a role in how we educate students during a pandemic? Then let us help with your coverage and questions. Ruomeng Cui is an Associate Professor of Information Systems & Operations Management at Emory University's Goizueta School of Business. Ruomeng is available to speak with media regarding this topic - simply click on her icon now to arrange an interview today.
