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Innovation: Should it always be a team sport?

Conventional wisdom has it that innovation is very much a team sport. To create a breakthrough innovation that is vastly more successful than its predecessors, you need to prioritize teams over the individual. That's not always the case, according to Tian Heong Chan, assistant professor of information systems & operations management at Emory’s Goizueta Business School. It depends very much on the degree to which the invention can be broken down into discrete chunks of work. Chan and colleagues from INSEAD published a paper, “Revisiting the Role of Collaboration in Creating Breakthrough Inventions,” in the Manufacturing and Service Operations Management journal in 2020. In it, they look at more than one million U.S. patents for new products filed between 1985 and 2009. The majority of these patents were awarded for innovations in function—machines, processes or products that delivered some kind of utility. The others corresponded to design; in other words, the distinct visual form or aspect of a product, like Coca-Cola’s iconic curvy bottle or the Apple iPhone. Sifting these patents for breakthroughs (those ranked by citations as being in the top 5 percent of their product class), Chan and his colleagues were able to look at whether standout innovations were the product of teamwork or whether any of them had actually been developed by a lone innovator. And what they found sheds fascinating and useful new light on the dynamics undergirding the innovation process. As a rule, breakthrough functional products—those awarded patents for some kind of utility—do tend to be created by teams. But when it comes to inventions that are centered on breakthrough designs, it’s a whole different ball game. Here, the solo inventor is every bit as likely to create a breakthrough as an entire team. The study looks at a diverse cross-section of industries from computers to cars, Chan and his co-authors found that lone inventors do relatively better on these types of integral inventions. It’s a fascinating work of research – and if you are looking to know more, then let us help. Tian Heong Chan is an Assistant Professor of Information Systems & Operations Management at Emory’s Goizueta Business School. He is available to speak to his research and this important topic – simply click on his icon now to arrange an interview today.

October is Disability Awareness Month - contact a UMW expert if you are covering

One in four Americans lives with a disability, according to the Centers for Disease Control and Prevention. At the University of Mary Washington, it’s one in eight. “With those sorts of numbers, it’s mind-boggling [that] disability doesn’t have more automatic inclusion when people think about diversity,” said UMW Professor of English Chris Foss. As the Americans with Disabilities Act’s 30th year and October’s Disability Awareness Month shine a light on one of the country’s most underrepresented groups, so does a new UMW course. Offered for the first time this fall, Intro to Disability Studies (IDS) delves into the 21st-century experience of a diverse population, exploring cognitive, sensory, mobility and other differences as just as essential to the human condition as gender and race. The 16-week course fans out across disciplines, examining disability throughout the lifespan in historical, political, social and other contexts. Years in the making, the class is team-taught by faculty and staff – from art history, education, English, historic preservation, psychology and the Office of Disability Resources (ODR) – who’ve poured their time and passion into the topic in hopes it gains traction. “It took a lot of meetings, discussion and work on Google Docs to pull this together,” said Professor of Art History Julia DeLancey, who borrows from her first-year seminar, “The Beauty Difference Gives Us,” to deliver an IDS session on how disabilities affect artists’ work. If you are a journalist looking to cover Disability Awareness Month and the Americans with Disabilities Act’s 30th year, then let the experts from the University of Mary Washington help with your story. Dr. Julia DeLancey and Dr. Chris Foss are available to speak with media about this important topic – simply click on either icon to arrange an interview today.

Air Flow Expert Working to Make Sure New Jet Fighters Take Flight — and Land — Safely

The next generation of jet fighters are being designed to be both stealthy and high-speed and, as part of this makeover, their geometry will be unique and won’t include a vertical tail. The new design will improve the aircraft’s maneuvering, minimalize its visibility, and improve its overall performance — but it will also decrease the aircraft’s performance during takeoff and landing. Miki Amitay, an endowed professor of mechanical, aerospace, and nuclear engineering at Rensselaer and the director of the Center for Flow Physics and Control (CeFPaC), is an expert in this type of problem. With the support of a new grant from the Office of Naval Research, Amitay and his team will use their extensive knowledge of flow physics to determine how air flow will affect these new jet fighters and how that flow can be manipulated or changed for optimal operation. More specifically, the team will use state-of-the-art wind and water tunnels within CeFPaC to research the flow physics associated with this new plane geometry and then explore options for mitigating difficult flow conditions during takeoff and landing. Those options can’t include changing the shape of the plane itself, so the researchers will employ active flow techniques they have developed. For example, Amitay has developed almost weightless actuators that can electrically generate a strong jet — called a synthetic jet — that pushes out puffs of air in such a way that it helps control the flow of air around various parts of the aircraft at specific and optimal times. Amitay is available to talk about the flow physics associated with aircraft flight and new technologies — like his synthetic jet — that can improve performance, efficiency, and safety. 

VCU Engineering researchers are working to make clean energy easier and cheaper

Lane Carasik, Ph.D., assistant professor in VCU’s Department of Mechanical and Nuclear Engineering, is developing methods to make clean energy more cost-effective. He’s motivated by a simple principle. “The cheaper we make renewable and clean energy, the easier it is to implement it,” he said. With $100,000 in seed funding from the Jeffress Trust Awards Program, Carasik and his Fluids in Advanced Systems and Technology (FAST) research group are designing efficient, low-cost enhancements to equipment used in solar, nuclear and geothermal energy systems. Jeffress Trust awards support high-impact, one-year projects that integrate computational and quantitative scientific methodologies across a broad range of scientific disciplines. These energy systems use heat exchangers, which take energy from heat generation components and convert it to electricity. Heat exchangers usually comprise two working substances such as water, steam or air separated by tubes or plates. The FAST research group is optimizing a specialty insert that can be placed inside a heat exchanger’s tubes to improve performance. To visualize the insert’s form, imagine holding a piece of metal tape in both hands and gently twisting it. See the FAST Lab and examples of the heat transfer enhancements being designed there. “A liquid running through a tube is relatively undisrupted by the geometry of the tube or the shape of the fluid,” Carasik said. “But this twisted tape component spins the fluid. This increases turbulence, which increases heat transfer.” While “twisted tape” inserts are already in use in some advanced energy systems, the process of fabricating them has been limited by mechanical constraints. Typically, the inserts are placed inside a tube and tack welded at either end. But because of the metal’s limited tensile strength, these inserts can only be twisted a little before they break down and cause manufacturing defects. 3D printing, on the other hand, allows for a more complex — and effective — insert that can be used to characterize heat transfer performance. “With additive manufacturing, you can actually print tighter, ‘twistier’ versions of them,” Carasik said. “You can also add your own intentional defects to find out how to make the heat transfer better and improve the performance of the whole system.” Each geometric form the research group prints and tests starts with a world of calculations: thermal-hydraulics design calculations, solid geometry, material properties and more. From there, components are computer-designed, then printed in the Mechanical and Nuclear Engineering Innovation Lab. Finally, they are tested in the FAST research group’s Modular Separation Effects Testing Facility (MSEFT), a scaled testing loop that emulates the operating conditions experienced by these components. Undergraduates — even first-year students — participate in each step of the process, alongside Carasik, postdoctoral research associate Cody Wiggins, Ph.D., and doctoral student Arturo Cabral. “I really like getting students into research early on, Carasik said. “By the time they’re three years in, they’re working at a level I would expect from bachelor’s level engineers in industry.” Senior Meryem Murphy was curious about undergraduate research but had never really participated. “One day, I was arguing with Arturo about something and Dr. Carasik said, ‘If you’re like this all the time, you should work for the lab.’” She took him up on it and spent her junior year working on an MSEFT redesign and running an experiment to see if 3D-prototyped concepts can be replicated with test metals. Over the summer, Murphy interned with Atomic Alchemy, a medical radioisotope startup in Boise, Idaho. She said the position built on the hard, and soft, skills she gained in the lab. “Sometimes in class, you’re required to collaborate,” she said. “But in research, it’s just ‘what you do’ to get it done.” Rising sophomore Ryan McGuire is also looking forward to starting his second year in the lab. During his freshman year, McGuire helped develop a 3D printing technology to duplicate sequences of 3D-printed parts for the FAST research group. It’s called Retrospective Additive Manufacturing Sequencing — RAMS for short. McGuire said the thrill of solving problems in the lab has made him reassess his own goals. “When I was younger, I wanted to be [famous],” he said. “But now I no longer want to be famous. Research seems like more fun.” Upon hearing about McGuire’s change in priorities, Carasik said, “Researchers can be famous too, and for good reason.”

Is This New Potassium Metal Battery Design the Future of Energy Storage?

From cell phones, to solar power, to electric cars, humanity is increasingly dependent on batteries. As demand for safe, efficient, and powerful energy storage continues to rise, so too does the call for promising alternatives to rechargeable lithium-ion batteries, which have been the dominant technology in this space. Led by Nikhil Koratkar, researchers from Rensselaer Polytechnic Institute have discovered a way to overcome a persistent challenge known as dendrites in order to create a metal battery that performs nearly as well as a lithium-ion battery, but relies on potassium — a much more abundant and less expensive element. “In terms of performance, this could rival a traditional lithium-ion battery,” said Koratkar, an endowed professor of mechanical, aerospace, and nuclear engineering at Rensselaer. While metal batteries have shown great promise, they have also traditionally been plagued by accumulation of metal deposits, called dendrites, on the anode. Over time, Koratkar explains, the conglomerates of potassium metal become long and almost branch-like. If they grow too long, they will eventually pierce the insulating membrane separator meant to keep the electrodes from touching each other and shorting out the battery. Koratkar and his team found that by operating the battery at a relatively high charge and discharge rate, they can raise the temperature inside the battery in a well-controlled manner and encourage the dendrites to self-heal off the anode. The researchers previously demonstrated a similar method of self-healing with lithium metal batteries, but they found the potassium metal battery required much less heat to complete the self-healing process. That promising finding, Koratkar said, means a potassium metal battery could be more efficient, safe, and practical. “I want to see a paradigm shift to metal batteries,” Koratkar said. “Metal batteries are the most efficient way to construct a battery; however, because of this dendrite problem they have not been feasible. With potassium, I’m more hopeful.” This research, recently published in Proceedings of the National Academy of Sciences, is just the latest development in Koratkar's contributions to battery research. He is available to discuss a range of possible futures for energy storage.  

Generalists and Specialists – Key Ingredients for an Innovation Ecosystem

David Epstein describes in his book Range: Why Generalists Triumph in a Specialized World, the relationship between specialists and generalists. Specialists being the masters of depth while generalists integrate across a range of options and diverse applications. The combination of the two leads to powerful potential for innovation. InventionShare seeks to create a similar relationship between inventors and corporations. Leveraging inventions that have very broad applicability, InventionShare systematically researches across many industries searching for businesses that are poised to leap forward with a strategic technology injection. One such technology is called Circuit Seed which redefines analog electronic design with a new paradigm that enables configurable analog in a scalable digital format. This technology dramatically lowers the cost, power, noise and temperature thresholds enabling breakthrough advances in a diversity of applications such as:  automotive radar, Lab-on-a-chip and many more. By applying Epstein’s principles, InventionShare through its unique business model, is creating an innovation ecosystem spanning many industries through partnership and collaboration. For more information, please contact: Lesley Gent Director Client Relations, InventionShare™ lgent@InventionShare.com (613) 225-7236, Ext 131 Or visit our website at InventionShare.com

Optimizing Expertise in the Higher Education Sector: Southern Utah University

Higher education institutions are amongst the wealthiest knowledge-based organizations when it comes to expert resources. While many of these organizations acknowledge the value of their in-house experts, they often struggle to harness their expertise and communicate their strengths to external audiences. But when higher education institutions do take steps to market their expertise, the payoff is exponential. Here’s how Southern Utah University (SUU) leveraged expertise marketing to celebrate their staff, grow their digital presence and drive close to a 10x increase in media inquiries. Embracing Expertise SUU has been acknowledged as a leading university in the U.S. Most recently, the U.S. News and World Report’s 2019 Best Colleges list ranked SUU as one of the top Regional Universities in the West and the highest-ranked public school in all of Utah. Southern Utah University President, Scott L. Wyatt, attributes these accolades to the people within his organization: “Our faculty and staff have dedicated themselves to creating the best educational experience at Southern Utah University,” said Wyatt. “This recognition acknowledges their success and the wonderful learning community they have created!” In fact, SUU is so proud of their people that their initial motivation for expertise marketing was to show their experts exactly how much they were valued. SUU’s faculty and staff bring a wealth of expertise in their professional disciplines, but they’re also deeply immersed in the university’s culture and surrounding environment – including the region’s breathtaking national parks. With this in mind, SUU set out to celebrate their experts’ professional and personal achievements through expertise marketing. Optimizing Expert Content While SUU had expert content on their website, they didn’t have a great process for structuring, organizing and publishing. “We had an Expert Directory, but it just didn’t have background structure we needed to nimbly change profiles and deliver up-to-date content,” said Kenzie Lundberg, Internal Communications Specialist at SUU. ExpertFile’s Platform gave SUU the tools they needed to manage their content, but they still needed a bit of help optimizing their expertise marketing program. They reached out to our customer success team to see how they could better leverage the ExpertFile tool and implement best practices for expertise marketing. After auditing their digital presence, we identified three main areas for SUU to focus on: Showcasing Faculty with Relevant Stories: While SUU had some expert content on their website, it wasn’t structured in a user-friendly way. ExpertFile suggested that Spotlight posts would help them make their content more accessible and encourage audiences to get in touch with their organization. Unlike a standard blog post, ExpertFile’s Spotlights enable users to connect with experts or media relation teams directly from the post while simultaneously distributing the post to the Associated Press, Dejero and ExpertFile Search. By using Spotlights in multiple areas of their website, SUU would be able to drastically improve their visibility and gain better traction with media outlets. Highlighting Specialized Areas of Expertise within SUU: SUU used the ExpertFile Platform to organize and attribute areas of expertise in their expert profiles, but our audit revealed that the topics needed to be more specific to garner audience engagement. ExpertFile recommended that SUU add areas of niche expertise to their expert profiles. For example, a biology professor might list topics like “Invertebrate Evolution” or “Cardiovascular Physiology” in addition to the term “biology.” This optimization would make it easier for audiences like journalists and media outlets to find experts on specific topics. Expanding SUU’s Digital Footprint: One of the key advantages of the ExpertFile Platform is how easy it is for organizations to improve their digital presence. For example, the ExpertFile Design Lab allows marketers to quickly create, publish and manage Expert Directories and Spotlights across various pages on their website (click links for examples). To help SUU better utilize this feature, we suggested linking to their Expert Directory and Spotlights directly from the homepage. This would make it easier for audiences to find their expert content and increase opportunities for engagement.  SUU’s Results SUU took the ExpertFile Customer Success team’s advice and their results reflected just how valuable expertise can be to the bottom line. From Q1 in 2018 to Q1 in 2019, SUU went from 3,030 views and 12 media inquiries to 11,949 views and 115 media inquiries. And their success didn’t end there. SUU’s latest analysis of their expertise marketing program revealed some truly impressive results: CALmatters Feature: David Berri, professor of economics, was requested for an interview on equal pay in sports in September 2018. From the interview and stories that followed, SUU received the equivalent of $112,500 in publicity value and 25.3 million unique views. The State Journal Feature: Michael Mower, executive director of SUU Aviation, was asked to be featured in a story highlighting SUU’s partnership with Marshall University in March 2019. The story was published on The State Journal’s website and had the potential to be seen by 800,000 unique visitors. Qualtric’s X4 Conference: Ravi Roy, assistant professor of political science, was asked to join the ranks of the visionaries and leaders behind the world’s most iconic organizations and present at the 2019 X4 conference. Other presenters included President Barack Obama, Oprah Winfrey, and Sir Richard Branson. Over 15,000 people attended the conference. “I really enjoy using the ExpertFile Platform,” said Lundberg. “It’s great that I’ve been able to learn about our experts’ backgrounds – we have some really fascinating people. It’s so unique to be able to see all of their talents and to be able to highlight that for them.” Kenzie Lundberg – Internal Communications Specialist SUU The team at ExpertFile is thrilled that SUU has seen so much success from the optimization of their expertise marketing program. We can’t wait to see what the future holds for their organization and their experts. Download the Complete Guide to Expertise Marketing For a comprehensive look at how expertise marketing benefits the entire organization and drives measurable return on investment, follow the link below to download a copy of ExpertFile’s Complete Guide to Expertise Marketing: The Next Wave in Digital Strategy or download one of our tailored Guides for Corporate & Professional Services, Higher Education Institutions, Healthcare Institutions or Association & Not-for-Profits.

Top 5 Lessons on how Wake Forest Won a Bulldog Award for Best Online Newsroom

“The primary goal of redesigning our online newsroom has been to help journalists covering Wake Forest do their jobs quicker, easier and better.” – Katie Neal, Executive Director, News and Communications In late 2015, the Communications & External Relations group at Wake Forest University embarked on an ambitious goal: “Tell Wake Forest stories and create a positive experience for news media by providing them as much content, access and support as possible.” Being in the midst of a $1 billion capital campaign, Wake Forest realized that the newsroom was a pivotal tool for helping shape the perception of the university to key audiences. Facing the challenge of dealing with an old newsroom, packaged in a way which made it frustrating for journalists to access the information they needed, the news team was tasked with creating a new and improved visually-compelling, mobile responsive and easy-to-navigate online newsroom. The news team was guided by two goals to address their primary audience of journalists: Give journalists what they want. Help them find the information they need to do their jobs easily and quickly. Make it easy for anyone to share Wake Forest news. And, to achieve these goals, they implemented their strategy which focused on four areas of emphasis: Offer a useful combination of newsworthy content, facts and resources. Showcase visual storytelling capabilities with multimedia options and a flexible web design. Establish a best-in-class expert guide. Prominently feature experts on trending topics and breaking news. Provide easy ways to share news stories, expert pitches, photos and videos to increase visibility on social media while reinforcing the brand. Since the launch of the Wake Forest newsroom in the spring of 2016, they have achieved notable success. They have seen a significant increase in media coverage stemming from their expert pitch efforts, they’ve had a positive social impact in their local community, and they’ve noticed an increase in content consumption. Just last month, Wake Forest was recognized for these efforts by winning the bronze Bulldog Award from the Bulldog Reporterfor “Best Online Newsroom of the Year.” The panel of judges was comprised of working and award-winning journalists, including a Pulitzer Prize winner, and represented a number of different media outlets including The Washington Post, USA Today, Forbes and The Oregonian. So what can we learn from Wake Forest? Here are the Top 5 lessons on how they made their newsroom stand out above the rest. 1. They Wrote Stories for Journalists Instead of taking a reactive approach to getting their experts in the media, the team at Wake Forest opted to be more proactive in getting their experts noticed. This meant presenting relevant news items, story ideas and expert pitches in a central and very visible location. They called it “Headlines”. Realizing that some stories needed a longer shelf life, the news team created the Headlines section to help journalists by providing storyline options. Here, journalists have a picklist of potential stories, a recommended angle and relevant Wake Forest experts who can comment. It’s a one-stop-shop for journalists. Even more, with Headlines, Wake Forest is getting the added advantage of telling their stories. How are you helping with getting your stories out there? 2. They Brought their Experts Forward With leading researchers ready to comment on a range of newsworthy topics – including the unprecedented U.S. election cycle – the news team brought their experts to the forefront by putting them on display in multiple locations of the newsroom. Using ExpertFile’s REST API, Wake Forest was able to extend its expert content on multiple pages, while still having the ability to manage that content from one central dashboard location. This has allowed the news team to be more proactive in updating expert content, capture key engagement metrics and respond to potential opportunities in a timely manner. For instance, the team created a special portal in their newsroom to direct journalists to the best experts that could speak on the election. From The New York Times to NPR’s “All Things Considered,” more than three dozen Wake Forest faculty shared their election-related expertise with top-tier news outlets around the world. Wake Forest professors had more than 1,300 media mentions for expert commentary alone, with the potential to reach more than 2 billion people. What is your organization doing to bring your people forward? 3. They Provided a Clear Path of Communication You’d be hard-pressed to find a page that didn’t provide some sort of contact method in the Wake Forest newsroom. Between having the news team’s contact email and phone number available on every page, and multiple contact buttons on the expert profiles, a journalist would have no problem finding the best method of reaching out. It’s important to present a clear path of communication between the journalist and the institution. Safe to say, journalists tend to be very busy and often time constrained. So, if they don’t find what they’re looking for right away, to put it in the words of Jay-Z, on to the next one. How are you making it easier for journalists to reach you and your communications group? 4. They Made it Easy to Find the Best Person Katie Neal once said it best, “We’re not under the delusion that media wake up and think they should go to Wake Forest first when they are looking for experts.” For the Wake Forest team, providing multiple avenues for experts to be discovered was a major objective. And, where do media look first for experts? Google. “We’re not under the delusion that media wake up and think they should go to Wake Forest first when they are looking for experts.” Google likes good content. Enhancing the discoverability of Wake Forest’s expert content on the world’s most commonly used search engine, is one of the best ways to attract media. However, the Wake Forest News and Communications team didn’t stop there. They added easy search functions to their pages. How are you ensuring your experts’ discoverability? 5. They Didn’t Limit Themselves to the Newsroom It’s important to think outside the box. Wake Forest exemplified this by extending their reach beyond the newsroom. Through syndicating expert content on different networks (ExpertFile.com) and promoting with various social platforms (Twitter), Wake Forest was able to access a much wider audience. Remember, distribution can take you from good to great. How are you thinking outside of your website? So, there you have it. By following these lessons learned from Wake Forest University, you too can begin to engage with media more proactively. To summarize, the key questions to ask yourself when creating a newsroom to engage with media are: How am I putting my stories in front of media? How am I currently presenting my media experts on my website? How am I making it easier for media to contact me and my team? How am I enhancing my experts’ discoverability? How am I extending beyond the reach of my website?

Part 1: How Duke University doubled their media hits by showcasing faculty

In the February 2015 issue of CASE Currents, Steve Hartsoe, a Senior Editor at Duke University and former Editor for the Associated Press, shares some powerful strategies for working with experts on campus. This article is a must read for any organization looking to build reputation through more focused media relations. Now you might be thinking that Duke is an already renowned university with an extensive network of media contacts so this stuff is easy for them. Not true. Doubling your media hits isn’t easy for any organization. Duke made some major improvements that set them up as a go-to destination for journalists to find credible, relevant sources. However, even implementing just a few of their ideas could drive some big results for your organization – without having to blow out the size of your marketing team or budget. Spoiler alert. The Duke strategy centers on being more strategic and collaborating better with faculty experts. The best practices that the Duke media relations team employed should inspire any organization that wants to generate more coverage. Whether you are looking for media visibility to help drive student enrolment, alumni giving, or corporate partnerships, there are valuable lessons to be found in this article. For the full article check out the January/February issue of CASE Currents at www.case.org. Please note you will need a subscription to view. So what’s going on at Duke that’s driving all this media coverage? To examine this further, our ExpertFile team weighs in below with the first five major rules of Expert Marketing for Schools and summarizes some insider tips they shared from their experience. Tune in next week for the finale! Rule #1: Organize a Team to Help Focus on Expert Marketing As with most initiatives, it’s vitally important to get the support of senior people in the organization when developing an increased focus on faculty experts. Gaining the support of a group of progressive deans within the school as well as notable faculty can be critical. Appoint a specialized team that can help you establish media visibility as a priority for your school. Build your case for an expert marketing program and ask for their support in developing your plan, then set up some regular meetings and make this team visible on the campus. It will help you develop a sense of collaboration and continuity. Insiders Tip: Duke built a “rapid response team” within their media relations department that had a clearly defined meeting schedule. They met twice a week and kept meetings to just 30 minutes in length. These regular check-ins helped identify breaking news opportunities and inspired a sense of priority and established momentum. Rule #2: Strategize with your Experts It’s amazing how many colleges and universities’ media relations departments we talk with that are disconnected from the interesting research conducted by their faculty. Ironically, it’s this research, as well the academic interests and passions of your faculty that feed the most engaging stories you can tell to the media. Make sure you have a good understanding of current and upcoming research that you can pitch. You should also identify what publications and books are being planned by faculty and see how you can collaborate with them. Insiders Tip: Duke invested the time to meet personally with faculty members to get a deeper understanding of their research and identify relevant topics that could be pitched to the media. They also invited some faculty to media meetings to brainstorm on potential news stories. It’s this kind of contact that helped make faculty more responsive to media opportunities and respond to deadlines. Rule #3: “Opt-In” your Experts for Different Types of Contributions It’s becoming more understood by faculty that media coverage can be a very good thing for their career and their organization. However, be careful of one size fits all approaches in recruiting faculty to contribute their expertise. Contribution from faculty comes in different forms. Faculty can be engaged in a broad spectrum of activities that run from broadcast TV interviews, blogging, and even helping speak at recruiting or alumni events. It’s good practice to create a master checklist of possible engagement types and to take an inventory of what your faculty experts may want to opt-in for. Having this inventory allows you to better plan for content development projects and also ensures that faculty clearly understand the duties that are expected of them in a media relations capacity. Insiders Tip: Duke’s media team recruited their experts for a range of contributions based on the level of interest and comfort level of faculty. And they made it clear that agreeing to be a media source meant responding promptly to incoming media inquiries. Rule #4: Provide Media Training and Support While every campus has it’s faculty “rockstars”, who can rise to the challenge of any breaking news opportunity, many experts on the campus can benefit from some form of media training. It’s critical to your media strategy’s success that you provide the experts with support and opportunities to practice their speaking skills in front of a camera. If you expect more experts to step up to the podium, it’s important to make the investment. However, make sure you design these programs to be engaging and don’t overwhelm your faculty by making them too exhaustive. Often they can be coordinated over lunch or in the early morning before classes start and can be focused on key areas such as: public speaking, blogging tips, video training, and social networking guidelines. Get a sense of where your key gaps are among faculty before you dive in. Also remember these sessions can provide valuable opportunities to shoot video interviews, B-Roll clips and even headshots that can be used to provide media assets for your website, alumni magazine and other properties. Insiders Tip: Duke invests in media training for its faculty experts and administrators offering a two and a half hour media training workshop each year to participating faculty, covering interview techniques via phone, video and social media. Rule #5: Meet Journalists on Their Terms Reporters appreciate media relations contacts that help them get their job done. Operating under tighter breaking news cycles they have less time to discover and research experts. In todays competitive media market what sells papers or builds ratings is often what gets covered. You have to focus your experts on helping journalists tell stories that matter to all those “eyeballs”. The best media relations professionals understand the value in building relationships with journalists. These connections are often essential in establishing your organization as a relevant, trusted source of expert commentary. Given the importance of these relationships, we’re also seeing the renewed popularity of industry conferences hosted by organizations such as the MAKI Network (www.thembasite.com) and Wynne Events – BAM Conference (www.wynneevents.com). These events give schools a unique opportunity to listen to and meet journalists from major news networks. ExpertFile sponsored both MAKI and Wynne events this past year, and we were impressed by the roster of global media attending. Insiders Tip: While Duke still distributes the requisite daily news on campus events and other university happenings, they don’t get mired in all of this content. They also focus a great deal of their activities on expert content that positions their university as a go-to source that is both credible and relevant to a variety of media audiences. READ PART II of How Duke University doubled its media hits by showcasing faculty experts.

School Nurses Positioned to Help Solve School Shooting Epidemic

Since 2018 school nurses have responded to 38 school shootings, and they find themselves on the front line of gun violence, whether the act is by an active shooter in a school, a mass shooting in the community or anywhere in the country. "The epidemic of gun violence is a public health crisis affecting the whole country, but school nurses are ideally positioned to work alongside others who are committed to public health approaches to solve the issue of mass shootings," says Sunny G. Hallowell, PhD, assistant professor at Villanova University's M. Louise Fitzpatrick College of Nursing. Every school day, 95,000 school nurses enter U.S. schools prepared and ready to serve more than 55 million children for six and a half hours, 180 days a year. Families, school districts and communities entrust their children to school environments with the expectation that they will be kept safe from harm. School nurses are first responders whose skills are crucial to ensuring the health and safety of students, staff and faculty within schools and the surrounding community. Hallowell is coauthor of "School Nurses Share their Voices, Trauma and Solutions by Sounding the Alarm on Gun Violence," published recently in the medical journal Current Trauma Reports. She and her coauthors shed light on the impact of gun violence within schools from the perspective of school nurses, whose expertise is critical to the design and implementation of programs that keep students safe. "Nurses are trained both in the emergency trauma care and clinical responses necessary for addressing traumatic gun violence, as well as the mental health outcomes resulting from tragedy," says Hallowell. "There is a critical need for research that guides the selection of evidence-based safety programs that consider the developmental and the mental health needs of school communities." Standard response protocols such as school safety drills, fire drills and tornado, hurricane and earthquake drills have been implemented as early as the First World War. The memory of air raid drills and the lingering effect of the experiences have been well documented. As Hallowell's journal article shows, fear has long dictated how schools invest their resources in response to gun violence.