Experts Matter. Find Yours.

Key topics at RNC 2024: Artificial Intelligence, Machine Learning and Cybersecurity

As the Republican National Convention 2024 begins, journalists from across the nation and the world will converge on Milwaukee, not only to cover the political spectacle but also to cover how the next potential administration will tackled issues that weren't likely on the radar or at least front and center last election: Artificial Intelligence, Machine Learning and Cybersecurity With technology and the threats that come with it moving at near exponential speeds - the next four years will see challenges that no president or administration has seen before. Plans and polices will be required that impact not just America - but one a global scale. To help visiting journalists navigate and understand these issues and how and where the Republican policies are taking on these topics our MSOE experts are available to offer insights. Dr. Jeremy Kedziora, Dr. Derek Riley and Dr. Walter Schilling are leading voices nationally on these important subjects and are ready to assist with any stories during the convention. . .    . Dr. Jeremy Kedziora Associate Professor, PieperPower Endowed Chair in Artificial Intelligence Expertise: AI, machine learning, ChatGPT, ethics of AI, global technology revolution, using these tools to solve business problems or advance business objectives, political science. View Profile “Artificial intelligence and machine learning are part of everyday life at home and work. Businesses and industries—from manufacturing to health care and everything in between—are using them to solve problems, improve efficiencies and invent new products,” said Dr. John Walz, MSOE president. “We are excited to welcome Dr. Jeremy Kedziora as MSOE’s first PieperPower Endowed Chair in Artificial Intelligence. With MSOE as an educational leader in this space, it is imperative that our students are prepared to develop and advance AI and machine learning technologies while at the same time implementing them in a responsible and ethical manner.” MSOE names Dr. Jeremy Kedziora as Endowed Chair in Artificial Intelligence MSOE online March 22, 2023 . .     . Dr. Derek Riley Professor, B.S. in Computer Science Program Director Expertise: AI, machine learning, facial recognition, deep learning, high performance computing, mobile computing, artificial intelligence View Profile “At this point, it's fairly hard to avoid being impacted by AI," said Derek Riley, the computer science program director at Milwaukee School of Engineering. “Generative AI can really make major changes to what we perceive in the media, what we hear, what we read.” Fake explicit pictures of Taylor Swift cause concern over lack of AI regulation CBS News January 26, 2024 . .    . Dr. Walter Schilling Professor Expertise: Cybersecurity and the latest technological advancements in automobiles and home automation systems; how individuals can protect their business operations and personal networks. View Profile Milwaukee School of Engineering cybersecurity professor Walter Schilling said it's a great opportunity for his students. "Just to see what the real world is like that they're going to be entering into," said Schilling. Schilling said cybersecurity is something all local organizations, from small business to government, need to pay attention to. "It's something that Milwaukee has to be concerned about as well because of the large companies that we have headquartered here, as well as the companies we're trying to attract in the future," said Schilling. Could the future of cybersecurity be in Milwaukee?: SysLogic holds 3rd annual summit at MSOE CBS News April 26, 2022 . .     . For further information and to arrange interviews with our experts, please contact: Media Relations Contact To schedule an interview or for more information, please contact: JoEllen Burdue Senior Director of Communications and Media Relations Phone: (414) 839-0906 Email: burdue@msoe.edu . .     . About Milwaukee School of Engineering (MSOE) Milwaukee School of Engineering is the university of choice for those seeking an inclusive community of experiential learners driven to solve the complex challenges of today and tomorrow. The independent, non-profit university has about 2,800 students and was founded in 1903. MSOE offers bachelor's and master's degrees in engineering, business and nursing. Faculty are student-focused experts who bring real-world experience into the classroom. This approach to learning makes students ready now as well as prepared for the future. Longstanding partnerships with business and industry leaders enable students to learn alongside professional mentors, and challenge them to go beyond what's possible. MSOE graduates are leaders of character, responsible professionals, passionate learners and value creators.

On the T-Swift beat? Our expert can fill any of the blank spaces you might have in your coverage

She's everywhere - and this month Taylor Swift restarts her world tour meaning coverage of this American mega-star will be global. Recently TCU's Naomi Ekas was featured in USA Today and Time Magazine where her expert opinion and insight into Taylor Swift's impact on American psychology is helping to explain her place atop planetary pop-culture. Professor Naomi Ekas teaches a course about the connection between psychology and Swift's place in pop culture at Texas Christian University in Fort Worth, Texas. She believes there are universal themes listeners have experienced in Swift's lyrics but notes that the pop star's particular worldview may not translate to everyone. At the beginning of the spring semester, Ekas asked her students what labels they attached to Swift. Many of the responses reflected that were "these are white girl experiences, and this is white girl music and there isn't kind of that representation or that connection kind of outside of that particular racial group," she tells USA TODAY. "Everyone's dated the bad boy and they’ve had the friendship breakups and they’ve, you know, crashed and burned in relationships, revenge – these are pretty common themes across humankind, but then her particular life and how she's living them out might not connect to everybody," Ekas says.  April 24 - USA Today Last year, when millions of people were trying to snag Eras Tour tickets, students at Texas Christian University were working just as hard to get into "Psychology (Taylor’s Version)," a new class offered by developmental psychologist Naomi Ekas. “We take different topics and themes from her music or her life and apply a developmental perspective to it,” she says. Classes have centered, for example, on infidelity, revenge, attraction, and breakups. During one recent class, Ekas played Marjorie, the devastating Evermore tune that pays tribute to Swift’s grandmother. (I should've asked you questions, I should've asked you how to be, she sings.) Many of the 120 students started crying and asked if they could have a few minutes to text their grandmother or their mom or their dad. “We were all like, ‘Do we continue with class today? Because we’re very sad,’” Ekas recalls. April 19 - Time Magazine There will be no shortage of Taylor Swift coverage in the coming months - and if you're a journalist looking to fill a blank space in your story and avoid a cruel summer with no expert sources - then let us help. Naomi Ekas's research program utilizes a developmental psychology approach to understanding children’s social and emotional development. She also  teaches a course about the connection between psychology and Swift's place in pop culture. Naomi is available to speak with media - simply click on her icon now to arrange a time today.

Milwaukee-Based Experts Available During 2024 Republican National Convention

Journalists attending the Republican National Convention (RNC) are invited to engage with leading Milwaukee School of Engineering (MSOE) experts in a range of fields, including artificial intelligence (AI), machine learning, cybersecurity, urban studies, biotechnology, population health, water resources, and higher education. MSOE media relations are available to identify key experts and assist in setting up interviews (See contact details below). As the RNC brings national attention to Milwaukee, discussions are expected to cover pivotal topics such as national security, technological innovation, urban development, and higher education. MSOE's experts are well-positioned to provide research and insights, as well as local context for your coverage. Artificial Intelligence, Machine Learning, Cybersecurity Dr. Jeremy Kedziora Associate Professor, PieperPower Endowed Chair in Artificial Intelligence Expertise: AI, machine learning, ChatGPT, ethics of AI, global technology revolution, using these tools to solve business problems or advance business objectives, political science. View Profile Dr. Derek Riley Professor, B.S. in Computer Science Program Director Expertise: AI, machine learning, facial recognition, deep learning, high performance computing, mobile computing, artificial intelligence View Profile Dr. Walter Schilling Professor Expertise: Cybersecurity and the latest technological advancements in automobiles and home automation systems; how individuals can protect their business operations and personal networks. View Profile Milwaukee and Wisconsin:  Culture, Architecture & Urban Planning, Design Dr. Michael Carriere Professor, Honors Program Director Expertise: an urban historian, with expertise in American history, urban studies and sustainability; growth of Milwaukee's neighborhoods, the challenges many of them are facing, and some of the solutions that are being implemented. Dr. Carriere is an expert in Milwaukee and Wisconsin history and politics, urban agriculture, creative placemaking, and the Milwaukee music scene. View Profile Kurt Zimmerman Assistant Professor Expertise: Architectural history of Milwaukee, architecture, urban planning and sustainable design. View Profile Biotechnology Dr. Wujie Zhang Professor, Chemical and Biomolecular Engineering Expertise: Biomaterials; Regenerative Medicine and Tissue Engineering; Micro/Nano-technology; Drug Delivery; Stem Cell Research; Cancer Treatment; Cryobiology; Food Science and Engineering (Fluent in Chinese and English) View Profile Dr. Jung Lee Professor, Chemical and Biomolecular Engineering Expertise: Bioinformatics, drug design and molecular modeling. View Profile Population Health Robin Gates Assistant Professor, Nursing Expertise: Population health expert: understanding and addressing the diverse factors that influence health outcomes across different populations. View Profile Water Resources Dr. William Gonwa Professor, Civil Engineering Expertise: Water Resources, Sewers, Storm Water, Civil Engineering education View Profile Higher Education Dr. Eric Baumgartner Executive Vice President of Academics Expertise: Thought leadership on higher education, relevancy and value of higher ed, role of A.I. in future degrees and workforce development. View Profile Dr. Candela Marini Assistant Professor Expertise: Latin American Studies and Visual Culture View Profile Dr. John Walz President Expertise: Thought leadership on higher education, relevancy and value of higher ed View Profile Media Relations Contact To schedule an interview or for more information, please contact: JoEllen Burdue Senior Director of Communications and Media Relations Phone: (414) 839-0906 Email: burdue@msoe.edu About Milwaukee School of Engineering (MSOE) Milwaukee School of Engineering is the university of choice for those seeking an inclusive community of experiential learners driven to solve the complex challenges of today and tomorrow. The independent, non-profit university has about 2,800 students and was founded in 1903. MSOE offers bachelor's and master's degrees in engineering, business and nursing. Faculty are student-focused experts who bring real-world experience into the classroom. This approach to learning makes students ready now as well as prepared for the future. Longstanding partnerships with business and industry leaders enable students to learn alongside professional mentors, and challenge them to go beyond what's possible. MSOE graduates are leaders of character, responsible professionals, passionate learners and value creators.

#ExpertSpotlight: Who is Vladimir Putin?

In the intricate arena of global politics, the life of Vladimir Putin stands as a pivotal narrative, encapsulating the rise of one of the most influential and controversial leaders of our time. This topic is not only newsworthy because of Putin's significant impact on international relations and global security but also due to the profound influence he wields over Russia’s political landscape and its socioeconomic dynamics. Understanding Putin’s life, leadership style, and strategic decisions offers critical insights into current geopolitical tensions, energy politics, and global governance. The biography of Vladimir Putin presents multiple angles that are of substantial interest to a broad audience, including: Early Life and Rise to Power: Exploring Putin's background, education, and career trajectory that led to his ascendancy in Russian politics. Leadership Style and Governance: Analyzing Putin's approach to leadership, his consolidation of power, and the mechanisms he uses to maintain political control. Domestic Policies and Economic Impact: Assessing the domestic policies implemented during Putin’s tenure, their impact on the Russian economy, and public opinion within Russia. Foreign Policy and Geopolitical Influence: Investigating Putin's foreign policy strategies, his influence on international relations, and key events such as the annexation of Crimea and involvement in Syria. Human Rights and Democratic Challenges: Examining issues related to human rights, freedom of speech, and the state of democracy under Putin’s rule. Energy Politics and Economic Leverage: Understanding Russia’s role in global energy markets, Putin's use of energy resources as a tool of political influence, and the economic implications for Europe and beyond. The life of Vladimir Putin offers journalists a rich tapestry of storylines that delve into the complexities of his leadership and its far-reaching consequences on both national and global stages. Connect with an Expert about Russia and Vladimir Putin: Glen Duerr, Ph.D. Professor of International Studies · Cedarville University Lynne Hartnett, PhD Associate Professor and Chair of History | College of Liberal Arts and Sciences · Villanova University Craig Albert, PhD Professor of Political Science and Graduate Director of the Master of Arts in Intelligence and Security Studies · Augusta University Stephen Dyson, Ph.D. Professor of Political Science · University of Connecticut Erica Frantz Assistant professor of political science · Michigan State University To search our full list of experts visit www.expertfile.com Photo credit: ANTIPOLYGON YOUTUBE

ExpertSpotlight: The iPhone turns 17 years old Saturday!

The iPhone revolutionized the tech industry and transformed how we communicate, work, and interact with the digital world. This topic is not only newsworthy due to its technological innovation but also because of its significant impact on global culture, economics, and societal norms. The iPhone’s evolution over the past decade and a half has shaped consumer expectations and driven the development of the mobile and app economy, affecting everything from entertainment to education. The history of the iPhone offers a wealth of story angles that highlight its enduring influence and ongoing evolution, including: Technological Innovation and Evolution: Exploring how the iPhone has advanced in terms of hardware, software, and design, setting new standards in the tech industry. Economic Impact and Market Dynamics: Analyzing the iPhone's role in shaping the global smartphone market, influencing economic trends, and driving Apple's financial success. Cultural and Social Influence: Investigating how the iPhone has changed social behaviors, communication methods, and media consumption patterns worldwide. Privacy and Security Challenges: Assessing the iPhone's impact on privacy concerns and cybersecurity, including Apple's stance on data protection and encryption. App Economy and Ecosystem Development: Understanding how the introduction of the App Store transformed the software development industry and created a new economic ecosystem. Environmental and Ethical Considerations: Examining the environmental footprint of iPhone production, Apple's sustainability initiatives, and ethical issues related to manufacturing and labor practices. The history of the iPhone offers journalists an opportunity to delve into the multifaceted ways this device has shaped and continues to shape technology, economy, and society. Connect with an Expert about the History of the iPhone: Alex Cequea Editor in Chief · iPhone Life magazine Meredith David, Ph.D. Associate Professor, Marketing · Baylor University Mark Jamison Director/Professor · University of Florida Gokila Dorai, PhD Assistant Professor · Augusta University Liran Ma Professor · Texas Christian University To search our full list of experts visit www.expertfile.com Photo credit: Tron Le

#ExpertSpotlight: Who is Julian Assange?

In the ever-evolving landscape of digital information and cybersecurity, Julian Assange stands as a central figure, symbolizing the complex intersection of transparency, secrecy, and journalism in the modern world. This topic is not only newsworthy because of Assange’s controversial role in founding WikiLeaks and exposing classified information, but also due to the profound implications his actions have had on national security, international relations, and the ethics of journalism. Furthermore, Assange's ongoing legal battles and the broader debates they spark about freedom of speech, whistleblower protections, and government accountability are crucial for understanding the dynamics of information control in contemporary society. The story of Julian Assange offers multiple angles of interest, including: The Genesis of WikiLeaks: Exploring the foundation and mission of WikiLeaks, and how it has changed the landscape of journalism and whistleblowing. Major Leaks and Their Impact: Analyzing significant leaks published by WikiLeaks, such as the Iraq War Logs and the diplomatic cables, and their impact on global politics and public opinion. Legal Battles and Extradition: Investigating Assange’s legal challenges, including the charges against him, the extradition process, and the implications for international law and human rights. Freedom of Speech vs. National Security: Examining the debates surrounding Assange's actions, balancing the right to information with concerns over national security and the protection of sensitive information. Role of Journalism in the Digital Age: Discussing the ethical considerations and responsibilities of journalists and media organizations in handling leaked information. Assange’s Personal Journey: Delving into Assange’s personal life, his motivations, and the psychological and physical toll of his prolonged legal and diplomatic battles. The life and actions of Julian Assange provide journalists with a wealth of storylines that illuminate the complex and often contentious relationship between transparency, security, and the right to know in the digital age. Connect with an Expert about Julian Assange : Keith Werhan Professor Emeritus · Tulane University School of Law Samantha Bradshaw Doctor of Philosophy Candidate · Oxford Internet Institute Michael Moreland, JD, PhD University Professor of Law and Religion; Director, Eleanor H. McCullen Center for Law, Religion and Public Policy | Charles Widger School of Law · Villanova University Craig Albert, PhD Professor of Political Science and Graduate Director of the Master of Arts in Intelligence and Security Studies · Augusta University Michael S. Rogers Senior Advisor, Washington, D.C. · Brunswick Group Robert Anderson National Security Consultant & Intelligence Analyst · Altadena Group To search our full list of experts visit www.expertfile.com Photo credit: Markus Spiske

Tuesday is World Beatles Day - And we've got the classic rock experts who can help with your stories

World Beatles Day celebrates the legendary British rock band, The Beatles, whose music and cultural impact have left an indelible mark on the world. This event matters to the public not only because of The Beatles' timeless music and influence on pop culture but also because it offers a lens through which to explore broader themes of social change, artistic innovation, and historical significance. Recognizing the band's role in shaping modern music, fashion, and societal values, World Beatles Day provides numerous compelling story angles for journalists to explore: The Beatles' Influence on Modern Music: Exploring how contemporary artists are inspired by The Beatles and the enduring relevance of their musical innovations. Cultural Revolution of the 1960s: Analyzing how The Beatles contributed to the social and cultural changes of the 1960s, including the counterculture movement. Beatlemania and Its Impact on Fan Culture: Examining the phenomenon of Beatlemania and its legacy in shaping modern fan culture and celebrity worship. The Beatles and Fashion Trends: Investigating The Beatles' influence on fashion and style, from the iconic "mop-top" haircuts to their psychedelic wardrobe. The Beatles' Contribution to Film and Media: Looking at The Beatles' ventures into film, such as "A Hard Day's Night" and "Yellow Submarine," and their impact on music videos and multimedia storytelling. Global Influence and Legacy: Assessing how The Beatles have left a lasting legacy on music and culture worldwide, including international fan communities and tributes. World Beatles Day serves as a reminder of the band's profound influence on music and culture, offering journalists rich and diverse story opportunities to engage audiences with both historical perspectives and contemporary connections. Connect with an Expert about the history of The Beatles: John Covach Professor of Music and Director of the Institute for Popular Music; Professor of Theory at Eastman School of Music · University of Rochester José Valentino Ruiz Assistant Professor · University of Florida Melissa Avdeeff Assistant Professor · Coventry University Henry Juszkiewicz Chairman and CEO · Gibson Guitar Corp. To search our full list of experts visit www.expertfile.com Photo credit: Fedor

Sunday is the anniversary of Brexit - We're here with expert insights if you're covering

The United Kingdom's exit from the European Union, commonly known as Brexit, stands as one of the most significant geopolitical events of the 21st century. This topic matters to the public because it encompasses profound implications for international trade, immigration, legal frameworks, and political alliances. The ripple effects of Brexit are felt not only within the UK and the EU but also globally, making it a critical issue for journalists to cover. Brexit's impact spans numerous sectors and societal issues, providing a wealth of story angles, including: The economic impact of Brexit on the UK, EU, and global markets Changes in immigration policies and their effects on individuals and industries The evolving political landscape in the UK, including the rise of nationalism and regional independence movements The legal challenges and adaptations post-Brexit, particularly concerning trade agreements and regulatory standards The social and cultural consequences of Brexit, including shifts in public opinion and societal division The future of UK-EU relations and their broader implications for international diplomacy and cooperation As we continue to navigate the complexities of Brexit, journalists have the opportunity to explore these diverse and critical narratives, offering in-depth insights into the ongoing and far-reaching impacts of this historic event. Connect with an Expert about Brexit: Dr David Lowe Senior Research Fellow · Leeds Beckett University Dr Oleksandr Shepotylo Senior Lecturer, Economics, Finance and Entrepreneurship · Aston University Dr Patrycja Rozbicka Senior Lecturer · Aston University Dr Jo Michell Associate Professor of Economics · UWE Bristol Patrick L Young Executive Director · Derivatives Vision To search our full list of experts visit www.expertfile.com Photo credit: Rocco Dipoppa

Expert Research: Hurricanes and Natural Disasters Linked to “Grocery Tax” for Lower-Income Americans

Research from Goizueta’s William Schmidt uncovers the disproportionate impact of natural disasters on low-income families’ access to essentials. Global warming is accelerating severe weather with cataclysmic outcomes for communities all over the world. In 2023, the hottest year on record, no fewer than 23 weather-related disasters struck the United States. These natural disasters claimed hundreds of lives and caused $57 billion in damage. Recently, the federal government has come under scrutiny for uneven aid response to communities affected by hurricanes, fires, and flooding in America. William Schmidt But might there be other factors at play that see disadvantaged groups more vulnerable to the impact of severe weather events? Weighing into this is award-winning research by Goizueta Business School’s William Schmidt, associate professor of Information Systems and Operations Management. He and Xabier Barriola from INSEAD Business School look at the effect of three major hurricanes in the U.S. in the last 20 years. They find evidence of higher paid prices for basic groceries in the aftermath of each storm that disproportionately impact lower-income communities in affected states. In fact, says Schmidt, when severe weather hits communities, these families end up paying anywhere between one and five percent more relative to high income households for essential food and goods. This puts a major strain on already-strained resources in times of massive disruption. "We see a spike in the prices paid for household groceries of up to five percent hitting low-income groups immediately after a major storm hits." William Schmidt “Then you have to factor in the reality that poorer households spend around eight times more of their disposable income on basic groceries than high-income households,” says Schmidt. “It becomes clear that the aftermath of severe weather is harder for them to bear. And in our research, this is an effect that lasts for months, not weeks or days.” Exposing Hidden Costs on Those Hit Hardest To get to these findings, Schmidt and Barriola worked from a hunch. They figured that in low-income areas, a lack of infrastructure, lower-quality construction, and fewer grocery store outlets could translate into supply shortages in emergencies. Ensuing stockouts might then lead to knock-on price inflation for customers. These are low-income families for whom inflation has serious and significant consequences, Schmidt says. "We know that inflation hurts poorer communities. High-income families have the option of switching between high and low-priced goods according to needs or preference. But families with lower incomes are already purchasing low-priced groceries." William Schmidt “When there are disaster-induced stockouts to their preferred products, those families are forced to substitute to higher priced groceries,” Schmidt continues. Then there’s retailer behavior. Following large environmental disasters, store managers may be unable to keep necessities in stock. Under those circumstances, it is difficult to justify running promotions or implementing planned price decreases. To test these ideas, Schmidt and his colleagues looked at data from the weeks and months following Hurricanes Katarina (2005), Ike (2008), and Sandy (2012). They decided to pinpoint those locations immediately impacted at the county level. To do so, they used major disaster declarations issued by the federal government at the time. Then they integrated this with detailed grocery store sales data provided by Information Resources Inc (IRI) with zip code-level household income and demographic data from the U.S. Census Bureau. With each hurricane, the researchers looked at IRI data covering 30 different product categories and around 200 million transactions over a 12-week period. Schmidt and his colleagues then ran a set of analyses comparing prices paid by communities before and after each hurricane. They also contrasted price increases paid by low-income and high-income households as well as communities outside of the areas affected by the storms. Crunching the Numbers “Doing this triple-difference regression analysis, we find that lower-income communities pay an average 2.9 percent more for their groceries. That’s in the eight weeks following each of these disasters,” says Schmidt. "The effect varies. But it is roughly commensurate with the overall economic damage wrought by each hurricane, with Katrina being the worst. Here low-income families were seeing a 5.1 percent increase in the cost of food and basic goods, relative to richer households." William Schmidt The study points to a variety of mechanisms driving these effects. As Schmidt and his co-authors hypothesize, there is evidence that the same disruptions lead to fewer price promotions. They also see more frequent stockouts of low-priced goods. At the same time, there’s a shift in household purchasing from low to higher-priced products. These effects are long-lasting, says Schmidt. According to the study, post-hurricane inflation in the prices paid by consumers continues to affect poorer families for eight or more weeks. This amounts to months of economic hardship for those least resilient to its effects. Schmidt calls this “permanent inflation.” Pursuing Equity in Crisis Operations managers and policymakers should factor these findings into emergency relief efforts, say Schmidt and his colleague. The goal should be to service communities more equitably. So, there should be more thought to the provision of essential food and household goods. Also, there should be a particular focus on those most vulnerable to natural disasters and their effects. Current disaster nutrition relief programs are typically short. Authorities might do better by vulnerable communities by also extending things like cash and voucher programs, says Schmidt. And they should prioritize the ordering, shipment, and warehousing of essential goods. “Our research shows that hurricanes cost certain groups of Americans more than others in the longer run. The permanent inflation on food stuff and household necessities that we find constitutes an additional burden on part of our national fabric. These are people who are least positioned to afford it.” Hurricanes and the economy are both sought-after topics - and if you're covering, we can help. William Schmidt is an associate professor of Information Systems & Operations Management at Emory University’s Goizueta Business School. His research focuses on understanding and mitigating operational disruptions, and applications of machine learning in operational decision making.  To connect with William to arrange an interview - simply click his icon now.

Saturday is World Martini Day - let our experts explain the history of cocktails

The history of cocktails is a fascinating journey through time, reflecting cultural, social, and culinary evolution. This topic matters to the public as it encapsulates the artistry and innovation in mixology, the social rituals associated with drinking, and the broader historical contexts that shaped our favorite drinks. Exploring the history of cocktails offers numerous intriguing story angles for journalists to delve into, appealing to a wide audience: The origins of classic cocktails and their evolution over time The cultural and social significance of cocktails in different eras, from Prohibition to the present day The influence of global ingredients and international traditions on cocktail recipes Profiles of iconic bartenders and mixologists who have shaped the cocktail industry The rise of craft cocktails and the modern mixology movement The role of cocktails in popular culture, including literature, film, and music As we explore the rich history of cocktails, journalists have the opportunity to uncover the stories behind beloved drinks, the people who created them, and the cultural trends that continue to influence the world of mixology today. Connect with an Expert about the history of cocktails: Geoffrey Kleinman Editor · DrinkSpirits.com Howard (Shih-Ming) Hu Professor of Hotel, Resort, Hospitality Management · Southern Utah University Sheryl F. Kline Professor, Hospitality · University of Delaware Krystyn Moon Professor · University of Mary Washington To search our full list of experts visit www.expertfile.com Photo credit: Patrick Schöpflin