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Batter Up! Major League Baseball Season Begins Tomorrow! | Media Advisory
The start of the Major League Baseball season is more than just America's favorite pastime returning; it's a cultural event that ties into themes of community, nostalgia, and the ever-evolving narrative of sports in society. Like every big league, the start of the season speaks to the unity and division that sports can create, the economics of professional leagues, and the role of athletes in social movements. Possible story angles include: The economic impact of MLB on local communities Innovations in sports technology and data analytics The role of sports in bridging cultural divides MLB's response to social justice issues Health and safety protocols in professional sports Gambling, is it a growing problem for athletes? Connect with an Expert about Major League Baseball For journalists seeking research or insights for their coverage about the MLB and the economics behind professional baseball, here is a select list of experts from our database. To search our full list of experts visit www.expertfile.com Curt Smith Senior Lecturer – University of Rochester Christina Gipson Assistant Professor of Sport Management – Georgia Southern University Greg Stewart, MD W. Kennon McWilliams Professor of Sports Medicine – Tulane University Photo Credit: Michael Lewis Professor of Marketing; Faculty Director, Emory Marketing Analytics Center · Emory University, Goizueta Business School Lisa Pike Masteralexis Senior Associate Dean and Professor of Sport Management – University of Massachusetts Amherst Photo Credit: Joshua Peacock
What Happened to Haiti to Make it a Perpetual Failed State? | Media Advisory
Haiti's prolonged struggle with political instability, economic hardship, and natural disasters raises critical questions about international aid, governance, and the path to sustainable development. This topic is not just newsworthy for its historical complexity but also for its implications on human rights, regional stability, and global efforts to address poverty and inequality. Haiti's story prompts a deeper examination of: The impact of foreign intervention and aid Political corruption and its effects on governance Economic policies and their role in sustainable development Social movements and the fight for democracy Environmental degradation and resilience Connect with an Expert about What Happened to Haiti to Make it a Perpetual Failed State? For journalists seeking research or insights for their coverage about the ongoing crisis in Haiti, here is a select list of experts from our database. To search our full list of experts, visit www.expertfile.com Ken Keen Associate Professor in the Practice of Organization & Management; Associate Dean for Leadership; Lieutenant General, USA (Retired) – Emory University, Goizueta Business Robert Fuller, M.D., FACEP UConn Health Chairman of Emergency Medicine – University of Connecticut Benjamin Hebblethwaite Associate Professor in the Department of Languages, Literatures and Cultures – University of Florida Paul Kramer Associate Professor of History – Vanderbilt University Photo credit: Heather Suggitt
Aston University and medicine manufacturer Catalent formed a Knowledge Transfer Partnership to identify more effective formulation additives The new selection matrix makes choosing the right additive quicker and the medicine development process shorter The project has been rated as ‘outstanding’ by Innovate UK A partnership between Aston University and contract medicine manufacturer Catalent has led to a faster process to identify the best ingredients for optimal medicine formulations, and has been rated as outstanding by Innovate UK. Catalent is a global leader in enabling pharma, biotechnology and consumer health partners to optimise product development, launch and full life-cycle supply for patients around the world. Its proprietary Zydis orally dissolving tablet (ODT) technology enables the absorption of drugs or active pharmaceutical ingredients (APIs) through the mouth tissues, which is much faster than absorption through the gut. However, many APIs have poor pre-gastric absorption and need to be combined with suitable excipients, or additives, to bind the active ingredients and speed up the process of dissolving and absorbing via the pre-gastric route. Identifying suitable excipients for the formulation is difficult, and so the Knowledge Transfer Partnership (KTP) between Aston University and Catalent was set up to develop a faster, more efficient approach. A KTP is a three-way collaboration between a business, an academic partner and a highly qualified researcher, known as a KTP associate. The UK-wide programme helps businesses to improve their competitiveness and productivity through the better use of knowledge, technology and skills. Aston University is a sector leading KTP provider, with 80% of its completed projects being graded as very good or outstanding by Innovate UK, the national body. The project was led by Aston University’s Afzal Mohammed, professor of pharmaceutics in the School of Pharmacy and associate dean (impact and knowledge exchange) for the College of Health and Life Sciences, who has expertise in the design and optimisation of orally dissolving tablet formulation. He was supported by other colleagues from Aston Pharmacy School including Dr Daniel Kirby, whose main area of research is the formulation of age-appropriate medicines for the extremes of life, Dr Affiong Iyire, who has research expertise in mucosal drug delivery, and Dr Raj Badhan, who is a pharmacokinetics expert with research interests in analytical approaches to predict oral drug absorption. Dr Ruba Bnyan, who has a master’s degree and a PhD in pharmaceutical drug formulation, as well as experience in cell-based models, was the KTP associate for the project. The KTP partners developed a selection matrix, whereby, based on the API properties, Catalent formulation scientists can quickly identify excipients that will improve the absorption of the drug through the mouth. Adopting this novel tool allows for quicker and more efficient drug development and has the potential to increase the number of Zydis ODT candidates in the pipeline for future development. Desmond Wong, product development supervisor at Catalent, said: “This project has exceeded our initial expectations and has the potential to accelerate product development for our clients. Our strong relationship with the Aston University team on this KTP project highlights the transformative potential of collaborative research and its impact on pharmaceutical innovation.” Professor Mohammed said: “This has been a very successful project, which has been rated as ‘outstanding’ by Innovate UK. We plan to put it forward for a KTP award and are looking forward to continuing working with Catalent on our next KTP project.” For more information on the KTP visit the webpage.
The U.S. House today passed a federal bill to ban TikTok and it now moves to the Senate. President Biden said he would sign a potential bill that bans the social media platform. Goizueta Business School Professor David Schweidel has done extensive research on the impact of social media. He says: The security and privacy issues around TikTok are only one part of the equation. User safety is another concern that all social media companies are now facing. He notes that the algorithms prioritize engagement, which could be showing people content that is harmful to them (mentally and/or physically). Background: TikTok is owned by ByteDance, a private Chinese company that claims all information gathered through the app is secure. Lawmakers do not agree and have plans to remove TikTok from the U.S. by September 30th unless ByteDance sells TikTok. The proposed bill would also put into place allowance for the executive branch to prohibit access to an app owned by a foreign adversary that could impact national security. Expert Source: David A. Schweidel, Professor of Marketing, Goizueta Business School at Emory University Bio - https://goizueta.emory.edu/faculty/profiles/david-schweidel To connect with David to arrange an interview - simply click his icon now.
Aston University to train the UK’s next generation of decarbonisation experts
Consortium led by the University is to receive almost £11 million to open doctoral training centre Will focus on use of biomass to replace fossil fuels and removal of CO2 “…part of the UK’s biggest-ever investment in engineering and physical sciences doctoral skills”. Aston University is to train the next generation of scientists tasked to remove greenhouse gases from the environment. A consortium led by the University is to receive almost £11 million to open a doctoral training centre which will focus on leading the UK towards net zero. The centre, based at Aston University, will bring together world-leading research expertise and facilities from the University of Nottingham, Queens University Belfast and the University of Warwick and more than 25 industrial partners. The funding has been announced by the UK science, innovation and technology secretary Michelle Donelan. The centre is to receive almost £8 million of government money while the remainder will be made up through match funding and support from industry and the four universities. The government has described it as part of the UK’s biggest-ever investment in engineering and physical sciences doctoral skills, totalling more than £1 billion. The Aston University centre will focus on the use of biomass to replace fossil fuels and removal (or capture) of CO2 from the atmosphere, with the potential to create new sources of fuels and chemicals. Integration of these two areas will lead to significant cost and energy savings. Called NET2Zero, the centre will train PhD students across the full range of engineered greenhouse gas removal techniques including direct air capture, CO2 utilisation (including chemical and material synthesis), biomass to energy with carbon capture and storage, and biochar. The students will work in the centre’s laboratories exploring the conversion of feedstock into alternative energy, improving conversion processes and measuring how the new technologies will impact the economy. Supported by a range of relevant industrial, academic and policy partners the centre will equip students to develop the broad range of skills essential for future leaders in decarbonisation. NET2Zero will be led by Professor Patricia Thornley, director of Aston University’s Energy and Bioproducts Research Institute (EBRI). She said: “I am delighted that this centre for doctoral training has been funded. The climate emergency is so stark that we can no longer rely on demand reduction and renewables to meet our decarbonisation targets. “If we are to have greenhouse gas removal options ready in time to be usefully deployed, we need to start now to expand our knowledge and explore the reality of how these can be deployed. This partnership of four leading UK universities with key industrial and policy partners will significantly augment the UK’s ability to deliver on its climate ambitions.” “We are absolutely delighted to be working with our partners to deliver this unique and exciting programme to train the technology leaders of the future. Our students will deliver research outcomes that are urgently needed and only made possible by combining the expertise and resources of all the centre’s academic and industry partners.” Science and technology secretary, Michelle Donelan, said: “As innovators across the world break new ground faster than ever, it is vital that government, business and academia invests in ambitious UK talent, giving them the tools to pioneer new discoveries that benefit all our lives while creating new jobs and growing the economy. “By targeting critical technologies including artificial intelligence and future telecoms, we are supporting world class universities across the UK to build the skills base we need to unleash the potential of future tech and maintain our country’s reputation as a hub of cutting-edge research and development.” Centres for doctoral training have a significant reputation in training future UK academics, industrialists and innovators who have gone on to develop the latest technologies. The University of Nottingham’s Dr Eleanor Binner said: “We are absolutely delighted to be working with our partners to deliver this unique and exciting programme to train the technology leaders of the future. Our students will deliver research outcomes that are urgently needed and only made possible by combining the expertise and resources of all the Centre’s academic and industry partners.” Her colleague Professor Hao Liu added: “We look forward to providing our best support to the NET2Zero CDT, including using our past and existing successful experience in leading other centres, to make this an exemplar.” Overall, there will be 65 new Engineering and Physical Sciences Research Council (EPSRC) centres for doctoral training which will support leading research in areas of national importance including the critical technologies AI, quantum technologies, semiconductors, telecoms and engineering biology. The funding is from a combination of £500 million from UK Research and Innovation and the Ministry of Defence, plus a further £590 million from universities and business partners. Notes to Editors EPSRC and BBSRC Centre for Doctoral Training in Negative Emission Technologies for Net Zero (NET2ZERO) Led by: Professor Patricia Thornley, Aston University The Engineering and Physical Sciences Research Council (EPSRC) is the main funding body for engineering and physical sciences research in the UK. Our portfolio covers a vast range of fields from digital technologies to clean energy, manufacturing to mathematics, advanced materials to chemistry. EPSRC invests in world-leading research and skills, advancing knowledge and delivering a sustainable, resilient and prosperous UK. We support new ideas and transformative technologies which are the foundations of innovation, improving our economy, environment and society. Working in partnership and co-investing with industry, we deliver against national and global priorities. The Biotechnology and Biological Sciences Research Council (BBSRC) invests in world-class bioscience research and training on behalf of the UK public. Our aim is to further scientific knowledge, to promote economic growth, wealth and job creation and to improve quality of life in the UK and beyond. Funded by government, BBSRC invested £451 million in world-class bioscience in 2019-20. We support research and training in universities and strategically funded institutes. BBSRC research and the people we fund are helping society to meet major challenges, including food security, green energy and healthier, longer lives. Our investments underpin important UK economic sectors, such as farming, food, industrial biotechnology and pharmaceuticals. About Centres for Doctoral Training A CDT trains doctoral students with each centre focused on a specific theme or topic. Most CDTs will support five cohorts (a new cohort starting each academic year) with a cohort supporting an average of thirteen students. Fourteen of the centres will have four cohorts rather than five. EPSRC supports doctoral students through three training routes (Doctoral Training Partnerships, ICASE awards and CDTs), and in the last 30 years has supported over 50,000 doctoral students. About Aston University For over a century, Aston University’s enduring purpose has been to make our world a better place through education, research and innovation, by enabling our students to succeed in work and life, and by supporting our communities to thrive economically, socially and culturally. Aston University’s history has been intertwined with the history of Birmingham, a remarkable city that once was the heartland of the Industrial Revolution and the manufacturing powerhouse of the world. Born out of the First Industrial Revolution, Aston University has a proud and distinct heritage dating back to our formation as the School of Metallurgy in 1875, the first UK College of Technology in 1951, gaining university status by Royal Charter in 1966, and becoming The Guardian University of the Year in 2020. Building on our outstanding past, we are now defining our place and role in the Fourth Industrial Revolution (and beyond) within a rapidly changing world. For media inquiries in relation to this release, contact Nicola Jones, Press and Communications Manager, on (+44) 7825 342091 or email: n.jones6@aston.ac.uk
It used to be the go-to place for college students looking to blow off steam, escape winter or just hang out with their friends - Florida was the place to be for spring break. However, it seems parts of Florida are now saying 'thanks but no thanks' to the annual party crowds. Meanwhile, Florida said ‘yes’ to more gambling which may attract more tourists interested in placing bets and vacationing in the state. These topics have received a lot of coverage lately, and there are still outstanding questions and points to consider: What impact will spring break clampdowns and actions have on local businesses? What parts of Florida are poised to benefit the most of expanding gambling tourism? How will these developments affect Florida’s largest employer, the tourism economy? And, what else is changing in Florida’s tourism industry Florida’s tourism industry is one of the largest in the world, and it has a major economic impact for the United States and beyond. If you are a reporter following the tourism industry and how Florida’s is changing - we're here to help. Peter Ricci is the Director of the Hospitality and Tourism Management program in Florida Atlantic University’s College of Business. He is a hospitality industry veteran with more than 20 years of managerial experience in segments including food service, lodging, incentive travel and destination marketing. Peter is available to speak with the media about tourism in Florida and the potential for gambling. Simply click on his icon to arrange an interview.
Taylor Swift workshop helps fill a blank space for economics students
The University of Delaware's Kathyrn Bender developed a concept that professors could only conjure in their wildest dreams: A Taylor Swift-themed workshop that helps college students better understand data analytics through the music of the world's biggest pop star. Bender, assistant professor of economics in UD's Lerner College of Business and Economics, came up with the idea while teaching her Introduction to Microeconomics class in early October when the discussion turned to MetLife Stadium, home of the NFL’s New York Giants and Jets. “I noticed in that class there was a lot of excitement, and I had just about everybody’s attention in there, whether they were interested because of football or because of the Taylor Swift aspect. So I thought that was really cool,” Bender said. Using grant money, Bender quickly jumped on the idea and developed a Swift-themed data visualization workshop series entitled “Data Enchanted: Transforming Numbers into Knowledge.” She held three 90-minute workshops during the fall semester, which ran from late October through early December: “Ready for It,” an introduction to Stata; “You Belong with Me,” building and structuring data for analysis; and “I Knew You Were Trouble,” transforming and cleaning data for analysis. The workshops helped UD students learn to utilize Stata, a statistical software package used for data manipulation, visualization and automated reporting. They were an immediate success, as Bender received over 60 applicants, although she was limited to accepting just 32 due to space limitations. Though students don’t earn credit for completing the workshops, just a certificate, Bender said they help fill some gaps that aren’t covered in classes. “I think they’re kind of expected to learn about it, piecing it together from different classes,” Bender said. “This [workshop series] is a way for students to get introduced to thinking about data, how it’s set up, how you can create good visualizations with it … those basics before you get into the analysis.” Making the workshops Swift-themed helped students pick up concepts more easily in a fun environment. Before jumping into data sets, the students make friendship bracelets to the soundtrack of Swift's music. In one session, they pulled Spotify data and statistics to analyze the popularity of Swift’s songs. “We’ve stuck with Taylor Swift songs and albums so far,“ Bender said. “So all the data sets have been very easy for the students to understand as opposed to something that’s not as familiar for them to think about. They know what a song is, they know what the duration of a song is, those things are all very easy to understand. They’re able to practice these new data skills without having to worry about the content as much.” Due to the workshop’s immediate success, Bender is planning on expanding the program during the spring semester. She aims to hold eight workshops, the initial three and then five more, and hopes to make them available for all UD students (they were available only as an undergraduate program in the fall). Reporters who would like to write about the workshop and interview Bender can contact her directly by simply the contact button on her profile. Or, send an email to UD's media relations team.
It's going to be a busy week in America when it comes to politics. And if you're covering - we have experts who can help with any of your questions or stories. Tom Smith - Professor in the Practice of Finance - Professor Smith is an expert in labor economics, entertainment and healthcare economics, as well as real estate and urban economies. David Schweidel - Professor of Marketing - Professor Schweidel has been closely researching the impact of AI in society, especially elections. He can speak on the impact AI is expected to have in this year’s elections. Professor Schweidel also has extensive work in election marketing. He researched negative campaign advertising and if a negative tone has a positive impact on election results. Ramnath Chellappa - Professor of Information Systems & Operations Management - Professor Chellappa is available to discuss the economics of information security and privacy. He can also discuss the economics and impact of AI. Raymond Hill - Professor Emeritus Hill is available to discuss any issues on the economy related to energy. If you are looking to arrange an interview - simply click any of the listed expert's icons to set up a time today or email Kim Speece for assistance.
2024 presidential and Michigan state elections: MSU experts can comment
MSU experts can discuss national political issues to the Supreme Court and constitutional issues to Michigan's state politics and races The 2024 presidential election is in full swing. As President Joe Biden is set to cruise to the Democratic nomination and former President Donald Trump is likely poised to receive the Republican nomination, 2024 is setting up to be a rematch of 2020. Michigan’s primary is now earlier on the calendar, Feb. 27, with the Republicans holding a caucus to award their remaining delegates on March 2. Despite being a presidential election year, Michigan has important statewide elections. An open U.S. Senate seat, vacated by retiring Sen. Debbie Stabenow, could tip the balance of power in the Senate, potentially deciding which party holds the majority. Michigan’s seventh and eight congressional races have incumbents leaving office, making those set to be some of the most nationally watched and funded races nationally. The state House currently has an exact bipartisan split, setting up races with very high stakes. Michigan State University experts are available to comment on many issues of the presidential election including: political parties and their evolution, campaign strategy and polling, Trump’s legal troubles and the U.S. Supreme Court, political diversity and messaging and local elections and voting. Additionally, several of these experts can comment on Michigan’s federal and state elections. General presidential and Michigan election issues Corwin Smidt is an associate professor of American politics and research methods in the Department of Political Science in the College of Social Science. He can comment on national elections and polling for the presidential election as well as statewide elections. Contact: smidtc@msu.edu "Michigan continues to trend toward being a battleground state, but right now it looks like a battle of attrition. Donald Trump's poll numbers really haven't improved as much since 2021 as Joe Biden's have declined, but Governor Whitmer's popularity remains high. The state Republican party continues to have fights over its management and will have a contested and possibly divisive Senate primary. Despite this, Republicans have a chance to pick up seats in the US House and state legislature because of Democratic retirements and ongoing redistricting changes." Matt Grossmann is the director of MSU’s Institute for Public Policy and Social Research and a professor of political science. He is an expert on a broad range of topics surrounding the 2024 election, including political parties ,campaigns and elections. He also oversees survey research, candidate development and legislative training at MSU. Additionally, he can discuss Michigan’s primary and elections. Contact: grossm63@msu.edu “The presidential nomination process evolved out of reforms to the delegate selection process for those conventions, which now means delegates are overwhelmingly selected based on presidential primary results. From the voters’ perspective, it often looks like any other election where you select your preferred candidate. But the parties still have power to coordinate their rules and selection procedures. Michigan has an opportunity to set the terms for future elections, showing that it can become engaged, with diverse interests, and earn the right to vote early in the process in 2028. Since Michigan does not have party registration, voters will be able to participate in the primary of their choice, which has provided an incentive for individuals to vote in the contest that presents the most uncertainty.” Read more from Grossmann on MSUToday. Dante Chinni is a research specialist in MSU’s School of Journalism and is the director of the American Communities Project in the College of Communication Arts and Sciences. He can discuss polling and changes in the parties over time, as well as the voting patterns among groups in specific places. He can also comment on various Michigan political issues. Contact: chinni@msu.edu “In Michigan, and in other states, the 2024 election will be determined by the margin of victory in different kinds of places. Can the Democrats get what they need out of the big city and college town communities, like Wayne, Ingham and Washtenaw counties? Can the Republicans get the numbers they need out of blue-collar middle suburbs, such as Macomb? The turnout and margins in those kinds of places, and others, will determine who wins in November.” Constitutional issues and the Supreme Court Jordan Cash is an assistant professor of political theory and constitutional democracy in James Madison College. He can comment on general requests about the presidency and national elections as well as issues surrounding the Supreme Court. Contact: cashjor1@msu.edu “The 2024 election is already shaping up to be one of the most unusual elections in American history, but one of the most unique aspects is the role that the judiciary is likely to play in the process. With former president and likely Republican nominee Donald Trump facing indictments at both the state and federal levels, the election season is as likely to be punctuated with legal news and updates as it is with campaign speeches and negative advertising. Moreover, the Supreme Court will be critical as it has heard or will likely be hearing cases surrounding whether states can disqualify Trump from the ballot under the 14th Amendment and whether he has absolute immunity from when he was president. When we also consider that President Joe Biden is facing his own investigations from House Republicans, the election seems poised to not only raise the political stakes but also considerable constitutional and legal questions.” Read more from Cash about presidential elections on MSUToday. Brian Kalt is a professor of law and the Harold Norris Faculty Scholar in the College of Law. He can comment on 20th Amendment issues, the electoral college and presidential prosecution and immunities. Contact: kalt@law.msu.edu “A lot of constitutional law questions that seemed purely theoretical are now front and center in our election campaign. Hopefully, the Supreme Court will move quickly and provide some clarity and certainty on these issues so that when November rolls around, voters can make a fully informed choice.” Ryan Black is a professor of American politics in the Department of Political Science in the College of Social Science, and a faculty affiliate in the College of Law. His expertise includes public opinion and the Supreme Court, and he can speak to appointments and vacancies. Contact: rcblack@msu.edu “Results of the 2024 election have the potential to profoundly shift the center of gravity in the politics of appointments to the federal judiciary, which includes, most importantly, the Supreme Court. There is no doubt that a president's most enduring legacy is who they put on the High Court, but confirmation politics today make the partisan makeup of the Senate a prominent roadblock in a president’s path to success.” Erica Frantz is an associate professor of comparative politics in the Department of Political Science in the College of Social Science. She is a specialist on issues and themes relating to authoritarianism. Contact: frantzer@msu.edu “Today’s democracies typically fall apart at the hands of their elected leaders, such that elections are critical focal points for understanding democratic trajectories. Importantly, research shows that where leaders come to power backed by personalist parties – or parties that are synonymous with the leader’s persona – the risk of democratic erosion increases substantially. For the U.S., this implies that the more the Republican Party becomes indistinguishable from Trump, the more American democracy is vulnerable to collapse from within should Trump return to the presidency.” Political messaging and diversity Dustin Carnahan is an associate professor in the College of Communication Arts and Sciences. His work focuses on how exposure to political information influences people’s attitudes, beliefs and decisions. His recent research focuses on how people come to encounter and believe misinformation and the effectiveness of messages designed to correct misinformed beliefs. Contact: carnaha9@msu.edu “While research suggests that political misinformation does not have a profound impact on voters’ decisions, the proliferation of misinformation can have more subtle effects on voters and elections – such as fostering toxic discourse around issues and candidates, promoting political polarization and distracting from more substantive matters. Concerns around misinformation are likely to be of great interest during the upcoming election cycle as advances in AI technology pose significant challenges to voters’ ability to identify what is real and what is fake.” Eric Juenke is an associate professor of American politics in the Department of Political Science in the College of Social Science. He can comment on issues relating to minority candidates, specifically the candidacy and election of minority candidates. Additionally, he teaches in the Chicano/Latino Studies program. Contact: juenke@msu.edu “While we do seem to have a rematch at the top of the ticket, with a vice president who is a woman of color and another vice president who has yet to be announced but could also be a woman candidate, we will be seeing a continued diverse candidate pool this cycle, I expect. It’s still early yet in the congressional races, but there should be a number of high-profile races in the country and in Michigan that should highlight a more diverse candidate pool. While the parties still have a long, long way to go in recruiting and supporting women and racial and ethnic minority candidates to run for office, the trajectory is positive.” Daniel Bergan is an associate professor and the director of master’s studies in the College of Communication Arts and Sciences, who also has an appointment in James Madison College. His research focuses on constituent communications with policymakers. Contact: bergan@msu.edu “When communicating with a policymaker, especially one with whom you disagree, you want to prevent them from discounting your opinion. One way to do this is by citing quality evidence to support your position. When contacting a policymaker about an issue, be aware that they may discount your opinion if they disagree. But note also that carefully crafted communications can convey your position without being written off — and could improve how accurately the policymaker understands public attitudes about public policies.” Read more from Bergan on MSUToday. Importance of local elections Sarah Reckhow is a professor of American politics in the Department of Political Science in the College of Social Science. She can comment on topics related to education policy in the presidential election. She is a specialist on local elections and school board elections. Contact: reckhow@msu.edu “Partisan polarization is having a growing impact on education politics, and we can see growing disagreement between Democrats and Republicans on key issues such as school choice and curriculum. This polarization is playing a role in elections, even nonpartisan school board elections, and it will be an important trend to watch in 2024.” Erin Kramer is the community liaison coordinator for MSU Community and Student Relations. She also advises MSUVote to support students and the local community voting. She can comment on efforts to promote voting efforts and resources that can be offered by universities and municipalities. Contact: kramere6@msu.edu “Michigan State University is home to MSUvote, an Initiative that strives to support students in their civic engagement. Student participation in voting is both a right and a responsibility. MSUvote is committed to getting out the vote,getting out the vote, reducing barriers to registration, and supporting all educational initiatives. Over the years, Michigan State has been fortunate to work with the East Lansing, Lansing, Meridian Township, and Bath Clerks to support our students in exercising their right to vote. Participation is foundational to the function of democracy, and we are committed to supporting students in that activity. MSUvote has hosted registration rallies, absentee parties, and worked to facilitate awareness of elections through multiple campus channels over the years to support participation and education. This year, the MSU STEM Building will be home to one of East Lansing’s Early Voting Centers, it will be operating Saturday Feb. 17 through Sunday Feb. 25.” Top issues for voters David Ortega is an associate professor in the Department of Agricultural, Food and Resource Economics in the College of Agriculture and Natural Resources, where he is also a faculty laureate. He can comment on consumer, producer and agribusiness decisions that affect the agricultural and food sectors, including the cost of food, which remains a concern for many Americans. Contact: dlortega@msu.edu “Persistent high food prices are a constant reminder of the economic difficulties facing voters. Although overall inflation has cooled and grocery price increases have moderated, food costs 25% more today than it did four years ago. And given the frequent nature of grocery shopping, food costs have a disproportionate impact on how voters perceive inflation.” Robert Brathwaite is the associate dean for research and an associate professor with a specialization in international relations in James Madison College. He can comment on foreign conflict and relations, including how it will impact U.S. policy and the presidential election. Contact: brathwa1@msu.edu “As the war between Russia and Ukraine approaches it two-year mark, the political and economic ramifications of this conflict are becoming more profound. Some political dynamics to watch this year associated with this conflict include changes in NATO’s military posture, political unity of the European Union, deepening Sino-Russian strategic cooperation, and the 2024 US presidential election. This conflict will also impact important global economic trends this year that include global energy supplies, food security, technology export controls, and the role of the US dollar in the global economy. More importantly, this ongoing conflict is a catalyst to evolving changes in the global security architecture with costs and consequences that are unknown.” Jason Miller is the interim chairperson of them Department of Supply Chain Management and the Eli Broad Professor in Supply Chain Management in the Broad College of Business. He can comment on various supply chain issues such as the impact of Suez Canal diversions on disruptions and inflation as well as the impact of tariffs on U.S. firms and consumers, as foreign conflict and trade are top of mind this presidential election. Contact: mill2831@broad.msu.edu “Business leader across industries ranging from manufacturing and mining to retailing are closely watching the 2024 election cycle, as the outcome could substantially shape the business landscape in the form of tariffs, foreign policy toward China and Russia, and the extent of military escalation in the Mideast. All of these policies affect strategic, long-term decisions regarding global sourcing, market entry strategies, and capacity and demand planning.” Antonio Doblas Madrid is an associate professor in the Department of Economics in the College of Social Science. He can comment on the economy and the effect of inflation, which remains a top issue for voters this year. Contact: doblasma@msu.edu “The economy and inflation is an issue on the minds of many Americans.Forecasters and market-based measures of expectations both predict that inflation is likely to continue falling gradually in 2024, to about 2.5%. Thus, the inflation shock that hit the economy is expected to continue fading, although it may take some time to go that last mile from 3% to 2%. The Fed also appears to be quite optimistic on inflation, given its latest forward guidance.” Read more from Doblas Madrid on the economy and inflation on MSUToday.
Baylor Fashion Forecasting Expert: The Business and Power of Color
2023 Color of the Year Viva Magenta Every December for 20 years, the global color management company Pantone reveals its Color of the Year for the upcoming year. For 2023, Pantone has chosen a color that “vibrates with vim and vigor”: Viva Magenta. More than just a pretty color for fashion, Viva Magenta 18-1750 is the result of years of research into trends in technology, entertainment and fashion. But what does the Color of the Year mean to the average consumer? According to Baylor University fashion forecasting expert Lorynn R. Divita, Ph.D., retailers with this information can offer products that will resonate with their customers. “Color is the most important factor in whether someone is going consider a purchase,” Divita said. However, “Retailers have to get it right.” Pantone collaborated with diverse group of industry leaders such as Motorola, Lenovo, Spoonflower fabrics and Artechouse Studio to ensure they correctly identified emerging consumer tastes by making connections beyond the boundaries of fashion. “Fashion change happens because people demand novelty,” Divita said, “and retailers want to make people happy.” Using color forecasting is a low-risk way for retailers to provide that novelty. Unlike changes in skirt lengths or pant styles, color is a trend available to everyone. “You can choose how you do it. It is through a garment? Is it through an accessory? Color will translate to multiple categories. So, everybody can participate in a way that feels comfortable to them,” Divita said. Color Forecasting is typically a reliable way to predict trends, but it isn’t always sure thing. Consumers won’t purchase something they fundamentally don’t like. To be successful, color forecasters must be mindful of that. Divita points to the words of cultural reporter and author Virginia Postrel on the two criteria needed for a trend to takeoff: “Do I like that?” and “Am I like that?” If the answer to both questions is yes, the trend is more likely take off. If not, retailers will be stuck with warehouses full of unsold merchandise. Pantone began in 1963 as a color matching standard for the printing industry offering uniformity of color throughout the design and manufacturing process. The numbers behind each color are a recipe for creating an exact match. According to the Pantone website, “Pantone’s color language supports all color conscious industries; textiles, apparel, beauty, interiors, architectural and industrial design, encompassing over 10,000 color standards across multiple materials including printing, textiles, plastics, pigments, and coatings.” Using this industry knowledge, the company branched out into color forecasting in 1999 with its first color of the year, Cerulean. Today, the Pantone Color of the Year is an eagerly anticipated announcement for the fashion forward. Only time will tell if Viva Magenta will be embraced or become footnote in pop culture history. Until then, be on the lookout at your favorite stores for the next big thing. If you are looking for the correct Pantone Baylor colors, they are Baylor Green 3435 and University Gold 1235.
