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Aston University research to support SMEs and mid-sized companies to be ‘future ready’

‘Future readiness’ is defined as a set of capabilities and orientations that enable companies to thrive in the future Researchers say SMEs and mid-sized companies’ leadership should focus on bridging their resilience gap and exploiting their high level of agility The report found circular economy can combat environment and social impact without sacrificing economic performance. A new report from Aston University has highlighted opportunities for small and medium sized enterprises (SMEs) and mid-sized companies to develop strategies and pathways to increase their future readiness. The report defines future readiness as “a set of capabilities and orientations that enable companies to thrive in the future”. For SMEs and mid-sized businesses to be future-ready, they must be successful on the three pillars of long-term growth, societal impact and adaptive capacity. Experts say they must be able to generate lasting financial strength driven by innovative business models, products and/or services, to affect society positively in line with environmental, social and governance (ESG) goals and to develop high levels of resilience and agility, which enables them to bounce back in difficult times and to identify and seize opportunities as they emerge, creating disruption in business models for the future. The report aims to support leadership teams and the wider ecosystem in understanding how they can help increase the capacity for smaller companies to thrive and positively impact the economy and environment, as well as aid the recovery from the pandemic. Experts also say that circular economy adoption, where the ‘make, use and throw away’ supply chain is converted to ‘take, make, distribute, use and recycle’, in SMEs and mid-sized companies creates a win-win situation for every supply chain stakeholder through sustainability measures to achieve economic, environment and social performance. The World Economic Forum will use the insights generated in this report to further support SMEs and mid-sized companies in their future readiness journey. This will be done through the creation of additional resources, including the continuous development of the Forum’s self-assessment and benchmarking tool on future readiness, the creation of a platform for informal peer-to-peer learning between companies and meet ups with key experts. Prasanta Kumar Dey, professor in operations and information management at Aston Business School and lead author of the report, said: “The post-COVID-19 era is significantly more challenging than most people had initially hoped. Heightened geopolitical tensions, the energy crisis, supply chain disruptions, hyperinflation and extreme weather events are just a few of the difficulties that will make the next decade a demanding one. “SMEs and mid-sized companies’ leadership should try to focus on bridging their resilience gap and exploiting their high level of agility, afforded by their smaller size, as a competitive advantage. “Future readiness capability building should not be developed as ad-hoc initiatives but should be embedded into key corporate strategies and decision-making processes, ideally from the beginning, so that it becomes part of the fundamental building blocks of the company. “While smaller companies can go a long way in building their future readiness, it is important to recognise the direct and important impact that their wider policy environment has on their ability to thrive. It is therefore crucial for policymakers, investors and other stakeholders to do what is in their capabilities to contribute to building the future readiness of this segment of the economy. “One of the high-impact areas of intervention at the system levels revolves around digital trade and includes implementing targeted measures to harmonize and drive trade data interoperability across borders and supply chains. This would greatly contribute to making it easier for smaller companies to trade internationally.” You can find out more about the report findings here.

Aston University’s accounting department wins Global CIMA Excellence award for second successive year

It reflects the University’s strong and longstanding relationship with the accounting industry The University’s graduates achieved the fourth highest global pass rate in CIMA Operational Level exams It is the second year in a row the University has been recognised in this way. Aston University’s Accounting Department has won a Chartered Institute of Management Accountants (CIMA) Global Excellence Award at the CIMA Excellence Awards for the second year running. The annual Awards recognise institutions and individuals across the world going above and beyond to shape the next generation of Chartered Global Management Accountants and lead the accounting profession into the future. The Accounting Department has been awarded Global High Distinction - CGMA Campus of the Year 2022, reflecting the strong and longstanding relationship it has with the accounting industry and the professional bodies in accounting which benefits students throughout Aston Business School. The award reflects the University’s graduates achieving the third highest number of CIMA exams taken over the previous 12 months per university campus globally with above average global pass rate as well as the fourth highest global pass rate in CIMA Operational Level exams. Andy Lymer, professor of taxation and personal finance and head of department of accounting in Aston Business School, said: “Ensuring our graduates are well prepared for long and successful careers in the accounting profession is a key focus of our approach to designing and delivering our accounting degrees, and where we work on other degrees with our accounting teaching. “To be recognised for doing this at the level of one of the top three or four Universities in the world by one of the major global accounting professional bodies is clearly great news for our students - current, past and future. “It is also wonderful recognition for the great teaching team we have here that this award underlines are genuinely world class at what they do.”

Is the sun set to shine again on a rebounding Florida tourism economy?

It was a tough couple of years for the Florida tourism industry. With flights restricted, travel discouraged and theme parks closed or limiting the number of guests, Florida felt the full economic brunt of the pandemic when the tourists stopped coming. To put it in perspective: In 2020, Walt Disney World took a $7 billion loss. But with COVID all but a memory, the rebound already is in full swing with visitors and their disposable income returning to the Sunshine State. Florida tourism exploded to record numbers as the state has welcomed 104.5 million visitors so far this year, a 15.3 percent increase over the same time period in 2021, according to the offices of Gov. Ron DeSantis and Visit Florida. In the third quarter alone, Florida welcomed 35.1 million tourists – a 6.9 increase from the same period in 2021 and the fifth quarter in a row that saw overall visitation surpassing pre-pandemic levels. About 32.6 million domestic visitors traveled to Florida in the third quarter period of 2022.  Islander News - December 2022 But still after such a slowdown, should we be cautious? What can tourism operators, hoteliers and the rest of the hospitality industry expect for 2023? With COVID no longer a deterrent, will a shaky economy be the next shoe to drop? Or, after being stuck at home for so long, will visitors help places such as Disney, Universal and LEGOLAND become recession-proof? These are great questions, and if you are a journalist covering the 2023 tourism season in Florida, let us help. Peter Ricci, Ph.D., is a clinical associate professor and director of the Hospitality and Tourism Management program in Florida Atlantic University’s College of Business. He is a hospitality industry veteran with more than 20 years of managerial experience in segments including food service, lodging, incentive travel and destination marketing. Peter is available to speak with the media about space-travel tourism as well as other topics, including the labor shortage in hospitality and tourism. Simply click on his icon to arrange an interview.

ChristianaCare Earns IABC Silver Quill Award for Innovative Use of Technology to Connect Journalists and News Producers with Health Care Experts

ExpertFile-powered “Our Experts” site makes health experts findable and accessible to media at a click of a button ChristianaCare and its collaborative partner ExpertFile have been recognized with a 2022 Silver Quill Award from the International Association of Business Communicators (IABC) for its "Our Experts" media database. Designed to easily and quickly connect journalists to subject-matter experts, this online resource has been recognized with the top prize – an “Award of Excellence” in the Communications Management, Media Relations category. The IABC Silver Quill Awards showcase business communication excellence and are acknowledged as among the most prestigious awards programs in the communications industry. “I’m proud to accept the Silver Quill Award on behalf of our organization and our incredible Communications team, including our ExpertFile partners,” said Shane Hoffman, communications director at ChristianaCare. “The ‘Our Experts’ platform has given us next-level ways to engage our experts and share our knowledge as a trusted source of health care information. It has also helped us re-imagine the traditional online news room experience and turn it into a truly new and innovative way to serve the needs of both journalists and our community.” IABC’s Silver Quill awards honor the dedication, innovation and passion of communicators on a global scale. Each entry is scored independently by evaluators who judge the award submission on factors that include: stakeholder analysis, strategic and tactical planning, quality of execution and measurable results. Since launching in March 2021, the "Our Experts" media database has received more than 20,000 online visits and has resulted in more than 200 news stories. “We are honored to earn this Silver Quill Award with our client, ChristianaCare,” said Peter Evans, CEO of ExpertFile. “Despite the pressures of the pandemic, their team collaborated closely with us to create a world-class program that continues to help a variety of audiences discover and connect every day with credible medical experts and groundbreaking research.” Powered by the ExpertFile software platform, the ChristianaCare “Our Experts” site provides a digital media toolkit with advanced search/digital content features to help journalists discover experts and access resources that make it easier for them to complete stories and meet their deadlines. Awarding top honors “with distinction,” the IABC judging panel provided a number of detailed comments on the “ChristianaCare Experts Program”: “Very well-done website. Nice content that is well organized and searchable. From planning and implementation to measurement afterward the program shows great work.” “Great work in the time of COVID. Your knowledge of journalists and their challenges. during COVID was spot-on.” “I liked the media advisories. Having been on both sides of the reporter/media relations thing, I like clear and simple. You achieved this!” “If I were a reporter, the advisory would be invaluable when I needed an expert.” “Very specific and focused on business-results. Great work here.” “Very comprehensive! You thought of everything without getting bogged down in unnecessary details.” Nearly 100 ChristianaCare experts are featured in the database today, and that number continues to grow. “As communicators in health care, it has always been important for us to provide timely, accurate, easy-to-understand information to the communities we serve so that people can make informed decisions about their health,” said Karen Browne, vice president of marketing and communications at ChristianaCare. “The COVID-19 pandemic added an entirely new level of urgency to our role as communicators, and it made it even more important for us to build strong relationships with our partners in the news media so that they can deliver compelling, actionable health information to the community—from experts they can trust.” The pandemic also highlighted the need to do more with less. ChristianaCare’s innovation was driven out of a desire to improve the reach, impact and efficiency of its media relations efforts—amid rapidly increasing demand—without the need to add additional resources. “With our partners at ExpertFile, we leveraged ExpertFile’s outstanding technology platform to create a database of our experts that helps reporters and news producers find the sources they need quickly, and it enables our team to nimbly manage their requests and facilitate interviews in a way that makes the absolute best use of our resources,” Hoffman said. “The ExpertFile team worked as our strategic thought partners throughout this process, and they’ve really embraced our desire for innovation that drives results. They’ve helped us to work smarter and do more without adding a lot of additional resources. Together, we’ve built a system and process that is helping us to communicate in new and better ways—and we’re just getting started.” About ChristianaCare Headquartered in Wilmington, Delaware, ChristianaCare is one of the country’s most dynamic health care organizations, centered on improving health outcomes, making high-quality care more accessible and lowering health care costs. ChristianaCare includes an extensive network of primary care and outpatient services, home health care, urgent care centers, three hospitals (1,299 beds), a freestanding emergency department, a Level I trauma center and a Level III neonatal intensive care unit, a comprehensive stroke center and regional centers of excellence in heart and vascular care, cancer care and women’s health. It also includes the pioneering Gene Editing Institute. ChristianaCare is nationally recognized as a great place to work, rated by Forbes as the 2nd best health system for diversity and inclusion, and the 29th best health system to work for in the United States, and by IDG Computerworld as one of the nation’s Best Places to Work in IT. ChristianaCare is rated by Healthgrades as one of America’s 50 Best Hospitals and continually ranked among the nation’s best by U.S. News & World Report, Newsweek and other national quality ratings. ChristianaCare is a nonprofit teaching health system with more than 260 residents and fellows. With its groundbreaking Center for Virtual Health and a focus on population health and value-based care, ChristianaCare is shaping the future of health care.

Brexit changes caused 22.9% slump in UK-EU exports into Q1 2022 - research

Researchers at Aston assessed the impact of the Trade and Cooperation Agreement between the EU and the UK UK exports fell by an average of 22.9% in the first 15 months following the deal Variety of UK products exported to EU down by 42% Research by the Centre for Business Prosperity at Aston University has shown that UK exports to the EU fell by an average of 22.9% in the first 15 months after the introduction of the EU-UK Trade and Cooperation Agreement, highlighting the continuing challenges that UK firms are facing. Building on earlier work funded through Aston University’s Enterprise Research Centre, the researchers found that a negative effect on UK exports persisted and deepened from January 2021-March 2022. According to the research, the UK has also experienced a significant contraction in the variety of goods being exported to the EU, with an estimated loss of 42% of product varieties. The researchers say this, combined with an increased concentration of export values to fewer products, has serious implications for the UK’s future exporting and productivity. The authors are calling for an urgent national debate from politicians about the UK’s post-Brexit trade arrangements. The researchers assessed the impact of the TCA, which allows goods to continue to be bought and sold between the UK and EU without tariffs in the wake of Brexit, by creating an ‘alternative UK economy’ model, based on the case that the UK had remained within the European Union. By comparing the model UK’s exports and imports with actual figures for the UK, they could accurately isolate the impact which the new trade rules were having. “What we are seeing is the effect of Brexit on exports; and that is persisting. It’s not diminishing, and exports have yet to show signs of recovering,” says Professor Jun Du of Aston University. “Until this serious problem with exports is openly acknowledged and discussed, we won’t see any necessary actions being taken.” Unlike exports, an initially significant drop on EU imports to Britain has recovered during the same period, suggesting that UK businesses and consumers have quickly adjusted to new rules. This stands in contrast to the persistent decline in UK exports, which the researchers believe is caused by more fundamental factors. Professor Du said: “It seems that the UK can buy, but it can’t sell – and that’s reinforcing the problem of Brexit. A reduction in import bottlenecks might help exports to rebound, but this recovery is likely to be offset by the rising costs of imports.” Researchers found that as many as 42% of the product varieties previously exported to the EU have disappeared during the 15 months after January 2021. This, they say, is principally caused by a large number of exporters simply ceasing to export to the EU, while the remaining exporters are streamlining their product ranges. Co-author, Dr Oleksandr Shepotylo, says: “The product varieties that have disappeared are mostly those with low export value – we know this because the average export value increased as the number of varieties declined. These products are the ones typically exported by small firms or new exporters, or are exported to new markets. And It’s those smaller businesses that would normally export much more in future, as they grow their volumes and products – so that’s the UK’s future export pipeline being affected, which has bleak implications.” Professor Du says: “The evidence we present here shows the real loss of Brexit, the overall competitiveness of the UK as a global trader. The considerable contraction of the UK trade capacity, combined with an increased concentration of export values to fewer products, signify some serious long-term concerns about the UK’s future exporting and productivity. Debate is essential so that the UK can start to address its current challenges. Of course, no one is suggesting going back into the EU, but there are collaborations, conversations and discussions that must be had. If the UK’s political leaders don’t acknowledge the facts, they are setting the course towards even longer-term problems.”

ChristianaCare Names Its Breast Center: The Tatiana Copeland Breast Center

ChristianaCare has named its Breast Center The Tatiana Copeland Breast Center at the Helen F. Graham Cancer Center & Research Institute in recognition of Gerret and Tatiana Copeland’s generous financial support. The Copelands, local philanthropists and business entrepreneurs, provided a $1.2 million gift to the Graham Cancer Center in 2019 for breast cancer prevention and research for underrepresented women. Tatiana Copeland previously provided $800,000 to fund the purchase of two 3D mammography units. As a result of their philanthropic leadership, the Graham Cancer Center was one of the first facilities in the nation to offer 3D mammography. “ChristianaCare is deeply grateful to the Copelands for their generous support of the Helen F. Graham Cancer Center & Research Institute,” said Janice Nevin, M.D., MPH, ChristianaCare president and CEO. “They have made a tremendous difference in the lives of so many women in and around Delaware. We are deeply honored to name the Breast Center after Tatiana.” In a private event celebrating the naming, Dr. Nevin read a personal letter from President Joe Biden and First Lady Jill Biden that was sent to Tatiana about her support of the Breast Center. “Tatiana is a woman with extraordinary vision and a compassionate heart,” wrote President Biden. “As a breast cancer survivor, she has taken her pain and turned it into purpose, ensuring that all those who come in for testing at the Breast Center will receive extraordinary care. She has put lifesaving and life-altering care within the reach of those who need it most. And through it all, she has pushed for progress, fought for patients and kept hope alive.” “The Copelands share our commitment to providing our patients with the very best breast care, diagnosis and treatment,” said Nicholas J. Petrelli, M.D., Bank of America endowed medical director of the Helen F. Graham Cancer Center & Research Institute. “Their generous gifts have enabled women from Delaware and surrounding communities to receive expert, compassionate care right here at the Breast Center without ever having to leave the state. The Copelands have a way of discovering a need and then making the impossible possible.” “As longtime Graham Cancer Center supporters and as a breast cancer survivor myself who received wonderful treatment here, we are confident our investment in the Breast Center will continue to enable women to receive the same care that I did,” Tatiana Copeland said. “The atmosphere of the Breast Center is very comforting — like a nurturing hospital,” she said. “Everybody is very caring and attentive. Dr. Petrelli has created a team effort that is truly admirable. We hope our support inspires others to join us in the fight against cancer.” At The Tatiana Copeland Breast Center, patients are supported by an exceptional care team that includes radiologists, surgeons, radiation oncologists, genetic counselors and support staff. On-site capabilities include: 3D mammography. Digital mammography. Dedicated breast MRI. Breast ultrasound. Minimally invasive breast biopsies. Financial resources. Delaware’s first Center for Breast Reconstruction. According to the Delaware Division of Public Health, breast cancer is the most common cancer diagnosed among women in Delaware and the second leading cause of cancer death among women in the state after lung cancer. The Graham Cancer Center conducts community outreach to educate women about the importance of breast cancer detection and early prevention, including specially designed programs for underrepresented communities, including Black, Latinx and Asian women. “The Copelands’ ongoing generosity and support have helped us elevate the level of care at the Breast Center,” said Dia Williams, vice president of Philanthropy at ChristianaCare. “This gift will have an impact for generations to come.” To learn more about ChristianaCare’s philanthropy opportunities, visit https://christianacare.org/donors.

Interested in the true pursuit of greatness? Take a look at what Florida Tech has to offer

If you are up for the challenge and want to begin your own relentless pursuit of greatness, let us help. The Florida Tech campus is located in the heart of Florida’s Space Coast. That means proximity to key agencies and operations, such as NASA-Kennedy Space Center, SpaceX, Embraer, L3Harris Corporation, Northrop Grumman and more. Oh, and did we mention there are miles and miles of Atlantic Ocean beaches just moments away?  Learn more about all Florida Tech has to offer. Get in touch today! Simply contact: Adam Lowenstein Director of Media Communications (321) 674-8964 adam@fit.edu

#Expert Perspective: The Journey of an Idea

Creativity is the lifeblood of innovation and cutting-edge business. During a Goizueta Effect Podcast, Jill Perry-Smith, senior associate dean of strategic initiatives and professor of Organization & Management, spoke about her decades of work at the intersection of creativity, innovation, and business. Creativity may come naturally for some, but everyone has the capacity to develop a creative skillset. When we think of creativity, we think of artistic expression. In the workplace, we think of breakthroughs in technology, but some of the most important creativity has to do with problem solving. In today’s flexible workspace, creativity is rewarded and encouraged. Each new idea takes a bumpy journey as it evolves, often cycling back and forth as novelty wears, obstacles arise, and risks become clear. Though circumstances may be different, each idea journey shares distinct phases. In the generation phase, innovators need inspiration. Sharing ideas with strangers rather than friends can be beneficial and can facilitate open-mindedness. During the elaboration phase, creators need support and encouragement to develop their ideas. Deeply analyzing the idea with one or two other people as opposed to sharing it with a larger collective is most valuable. While in the promotion phase, influence and reach are critical due to the risk associated with the idea and its lack of precedent. This is the time for resource gathering and professional networking. For the implementation phase, shared vision and trust are needed. At this point, a cohesive team with a shared north star can drive success. So how can a business facilitate workplace creativity? Perry-Smith recommends the following: Encourage creativity and innovation in your workplace. Make simple changes to the way your organization and teams operate, and always ask for more problem-solving alternatives. More alternatives lead to variety and creative solutions. Be collaboratively flexible and reduce conformity. Think of teams as a tool that is helpful when necessary. Always consider novel approaches. Don’t overlook the “creative nuggets” that arise from the idea journey. Listen to “The Journey of an Idea” podcast on Goizueta Effect. Looking to know more or connect with Jill Perry-Smith? Simply click on her icon now to arrange an interview and a time.

Expert Opinion: Real Fur? It’s Just Not in Vogue Anymore!

Back in 1994, animal rights organization PETA launched what would become one of the most iconic campaigns of the decade – and beyond. “I’d rather go naked than wear fur,” sparked a slew of headlines internationally and won support from celebrities such as Naomi Campbell, Gillian Anderson, Pamela Anderson, and others; many of whom agreed to pose nude or semi-naked in support of the anti-fur movement. Three decades on, in February 2020, PETA announced it was retiring the campaign, saying it was “no longer necessary” and citing the “demise of the trade.” Evidence suggests they are right. Since the early noughties, the use of fur among the world’s foremost luxury fashion houses has steadily declined. The production of mink and other pelts–an industry valued at $1.8 billion in the late 80s–has declined in America by around 45 percent in the last 20 years, according to the Department of Agriculture. Meanwhile, high-end fashion brands like Gucci, Vivienne Westwood, and Stella McCartney have pledged to go fur-free, with Fendi, Saint Laurent, and others set to follow suit in 2022. Fur has never been less fashionable. But can activism alone claim victory in the fight for more ethical fashion practices? Emory’s Giacomo Negro, professor of Organization & Management and professor of sociology (by courtesy), has released new research that suggests another major factor played a key role in the process that led to the abandonment of fur; and it’s none other than perennial style bible, Vogue. When Vogue Speaks, People Listen We know that the use of fur has been dropping off steadily on the supply side, on the part of producers and manufacturers themselves, in the last two decades. What we didn’t know was how much of this was down to pressure from PETA and other highly-visible activism. Or whether there might be other forces at play–industry intermediaries that have a gatekeeping function, such as the fashion press, exerting a more subtle but just as powerful influence on the producers of fur. - Giacomo Negro, professor of Organization & Management Hypothesizing this to be the case, Negro teamed up with INSEAD’s Frederic Godart and Greta Hsu of the University of California. First off, they had to determine the most important and global of fashion’s gatekeepers. “There are other publications, but Vogue is undoubtedly a significant force in fashion. The magazine has long occupied a unique position that is neither an insider nor an outsider in the sense that its editors are intimately connected to the top designers and decision-makers in the industry; simultaneously, it’s an external, independent publication with global reach and singularly powerful influence on fashion’s views and tastes.” If Vogue were to take a certain view of the use of fur in clothing over time, would fashion houses take note and follow suit, the researchers wondered? To test this, Negro et al put together a largescale dataset integrating data from more than 18 years of Vogue’s runway reports: features covering fashion shows in Paris, Milan, London, and New York between Spring 2000 and Fall 2018. The set included 670 fashion houses hosting at least two runway shows in this period, focusing on women’s prêt-à-porter designs. Next, the researchers ran an analysis across the texts published by Vogue after each show. They coded words relating to the moral and ethical dimensions of fur use. “When Vogue publishes a report, you don’t just get a review of the collections,” says Negro. “You also get the magazine’s opinion and appraisal of the clothing.” Fur Ethics and the Decline of a Centuries-Old Industry Parsing the attention to fur ethics expressed in these reports and looking at the frequency of the appearance of fur on runways over time, he and his colleagues found something striking: a clear, quantitative correlation between the magazine’s coverage of fur ethics and a drop off in its use by fashion houses, starting in 2011. “From around 2009, Vogue starts referencing the ethical and social concerns around fur and this continues through to 2014. In 2011, you begin to see a steady decline that follows in the use and appearance of fur on catwalks in the major fashion capitals of the world.” But could this simply be credited to an increase in activism at the same time? Unlikely, says Negro. He and his colleagues also looked at data on media coverage of anti-fur events in France, Italy, the United Kingdom, and the U.S. and failed to establish any meaningful correlation with Vogue’s editorial position over the same period. “What seems most plausible is that as an influential industry gatekeeper, Vogue was driving a change in views on fur ethics and fur use, alongside its own changing position on the ethics of fur,” says Negro. And it’s interesting to remember that fashion, like other creative industries, tends to operate in accordance with its own set of rules and its ‘artistic freedom.’ When activists targeted Jean Paul Gaultier’s Fall Show of 2009, he simply announced that he loved fur and would continue using it. However, when Vogue starts weighing in with an opinion, that’s when designers start following suit. - Giacomo Negro, professor of Organization & Management Which isn’t to say that activism did not have a critical role, he adds. In leading and reshaping the conversation around fur over the last three decades, PETA and others have brought the key issues to the attention of the world’s media like no other, says Godart: “Our findings also suggest that specific forms of anti-fur activism such as advertising campaigns, and legal maneuvers, became effective in influencing fashion houses’ decisions to move away from fur when amplified by Vogue’s references to moral concerns around fur use.” For any business or industry looking to navigate changing perceptions, tastes, or sentiments, gatekeeper entities–intermediaries like experts, media publications, and others–can provide useful signals that can help strategic decision-making, say Negro, Godart, and Hsu. Though in the age of social media, it may become that much more difficult to distinguish signals from noise. Proactive organizations might do well to identify and engage with social movements and gatekeepers ahead of change, they say, rather than bide their time until pressure forces their hand. Interested in learning more?  Then let us help with your questions or coverage. Giacomo Negro is a professor of Organization & Management and Professor of Sociology at the Goizueta Business School at Emory University. Simply click on his icon now to connect and arrange an interview.

Baylor Expert: Finding Work-Life Balance with Remote Work

Before March 2020, the idea of remote work was not a realistic option for many businesses. However, the COVID-19 pandemic changed options drastically for employees almost overnight, and the remote work experiment began. Fast forward to today, and traditional work styles are no longer considered the only option and many employees are looking for the freedom to choose where they work. Remote work is generally viewed positively, but it has its own distinct set of challenges, and businesses that help employees respond to these challenges will benefit with a more productive and healthier workforce, said remote/hybrid work expert Sara J. Perry, Ph.D., The Ben Williams Professor of Management at Baylor University’s Hankamer School of Business. This is especially important as remote work continues to be a popular option. According to a Gallup poll conducted in August 2022, 34% of employees prefer to work exclusively remote, 60% said they would like a hybrid model and only 6% would like to return to a traditional full-time on-site model. Two keys to success for remote work: flexibility and intentionality Perry has researched the issues around changes to the workplace for over a decade. In a recent article, Interruptions in Remote Work: A Resource-based Model of Work and Family Stress, published in the Journal of Business and Psychology, Perry and her research team surveyed 391 couples to understand the difficulties in finding the balance between work and family when at least one of them works from home. The research shows the keys to success for remote work are flexibility and intentionality. “You can't have a one-size-fits-all; it has to be a nuanced approach,” Baylor University's Sara J. Perry said. Perry identified two risks to successful remote working: Increased interruptions from family members Blurring of work life with family life Develop healthy break habits Unexpected work interruptions make it difficult to focus on the work tasks, and the lack of boundaries between work and family can turn job duties into a non-stop endeavor for the remote employee. These interruptions can cause frustration, a lack of focus and difficulties getting back on task that can eventually put stress on family relationships. “The simple act of establishing effective breaks during work hours can help people sustain their well-being and job satisfaction without sacrificing productivity. The negative effects of not establishing healthy break habits include increased stress for the employee and their family,” Perry said. “If you’re using your breaks wisely, the study suggests that those intentional breaks reduce the damage that interruptions.” A good place to start for remote employees is incorporating some non-work goals into breaks throughout the workday, which can be as simple as starting or finishing a household chore. According to Perry, these activities make a difference in overall stress, engagement and productivity. Breaks focused on self care are also important to include throughout the workday. “Meditating or taking a nap makes you feel restored because you are doing things that make you feel accomplished and give your brain a break from your actual work,” Perry said. Employers also have an important role to play in establish a habit of intentional work breaks. “A lot of people say, ‘I never take breaks,’ or ‘I don't take enough breaks,’” Perry said. “By offering staff the autonomy to plan their own workday that includes breaks without guilt, employers also benefit. Reducing the stress of struggling to maintain a work-life balance will also reduce burnout.” Understanding how to overcome these and other remote work challenges requires employers and employees be “intentional about meaningful communications and connections,” Perry said. She added that leaders who recognize the importance of work versus family time can help employees to develop strategies that allow them to grow and learn while maintaining a healthy balance between work and family.