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ExpertFile-powered “Our Experts” site makes health experts findable and accessible to media at a click of a button ChristianaCare and its collaborative partner ExpertFile have been recognized with a 2022 Silver Quill Award from the International Association of Business Communicators (IABC) for its "Our Experts" media database. Designed to easily and quickly connect journalists to subject-matter experts, this online resource has been recognized with the top prize – an “Award of Excellence” in the Communications Management, Media Relations category. The IABC Silver Quill Awards showcase business communication excellence and are acknowledged as among the most prestigious awards programs in the communications industry. “I’m proud to accept the Silver Quill Award on behalf of our organization and our incredible Communications team, including our ExpertFile partners,” said Shane Hoffman, communications director at ChristianaCare. “The ‘Our Experts’ platform has given us next-level ways to engage our experts and share our knowledge as a trusted source of health care information. It has also helped us re-imagine the traditional online news room experience and turn it into a truly new and innovative way to serve the needs of both journalists and our community.” IABC’s Silver Quill awards honor the dedication, innovation and passion of communicators on a global scale. Each entry is scored independently by evaluators who judge the award submission on factors that include: stakeholder analysis, strategic and tactical planning, quality of execution and measurable results. Since launching in March 2021, the "Our Experts" media database has received more than 20,000 online visits and has resulted in more than 200 news stories. “We are honored to earn this Silver Quill Award with our client, ChristianaCare,” said Peter Evans, CEO of ExpertFile. “Despite the pressures of the pandemic, their team collaborated closely with us to create a world-class program that continues to help a variety of audiences discover and connect every day with credible medical experts and groundbreaking research.” Powered by the ExpertFile software platform, the ChristianaCare “Our Experts” site provides a digital media toolkit with advanced search/digital content features to help journalists discover experts and access resources that make it easier for them to complete stories and meet their deadlines. Awarding top honors “with distinction,” the IABC judging panel provided a number of detailed comments on the “ChristianaCare Experts Program”: “Very well-done website. Nice content that is well organized and searchable. From planning and implementation to measurement afterward the program shows great work.” “Great work in the time of COVID. Your knowledge of journalists and their challenges. during COVID was spot-on.” “I liked the media advisories. Having been on both sides of the reporter/media relations thing, I like clear and simple. You achieved this!” “If I were a reporter, the advisory would be invaluable when I needed an expert.” “Very specific and focused on business-results. Great work here.” “Very comprehensive! You thought of everything without getting bogged down in unnecessary details.” Nearly 100 ChristianaCare experts are featured in the database today, and that number continues to grow. “As communicators in health care, it has always been important for us to provide timely, accurate, easy-to-understand information to the communities we serve so that people can make informed decisions about their health,” said Karen Browne, vice president of marketing and communications at ChristianaCare. “The COVID-19 pandemic added an entirely new level of urgency to our role as communicators, and it made it even more important for us to build strong relationships with our partners in the news media so that they can deliver compelling, actionable health information to the community—from experts they can trust.” The pandemic also highlighted the need to do more with less. ChristianaCare’s innovation was driven out of a desire to improve the reach, impact and efficiency of its media relations efforts—amid rapidly increasing demand—without the need to add additional resources. “With our partners at ExpertFile, we leveraged ExpertFile’s outstanding technology platform to create a database of our experts that helps reporters and news producers find the sources they need quickly, and it enables our team to nimbly manage their requests and facilitate interviews in a way that makes the absolute best use of our resources,” Hoffman said. “The ExpertFile team worked as our strategic thought partners throughout this process, and they’ve really embraced our desire for innovation that drives results. They’ve helped us to work smarter and do more without adding a lot of additional resources. Together, we’ve built a system and process that is helping us to communicate in new and better ways—and we’re just getting started.” About ChristianaCare Headquartered in Wilmington, Delaware, ChristianaCare is one of the country’s most dynamic health care organizations, centered on improving health outcomes, making high-quality care more accessible and lowering health care costs. ChristianaCare includes an extensive network of primary care and outpatient services, home health care, urgent care centers, three hospitals (1,299 beds), a freestanding emergency department, a Level I trauma center and a Level III neonatal intensive care unit, a comprehensive stroke center and regional centers of excellence in heart and vascular care, cancer care and women’s health. It also includes the pioneering Gene Editing Institute. ChristianaCare is nationally recognized as a great place to work, rated by Forbes as the 2nd best health system for diversity and inclusion, and the 29th best health system to work for in the United States, and by IDG Computerworld as one of the nation’s Best Places to Work in IT. ChristianaCare is rated by Healthgrades as one of America’s 50 Best Hospitals and continually ranked among the nation’s best by U.S. News & World Report, Newsweek and other national quality ratings. ChristianaCare is a nonprofit teaching health system with more than 260 residents and fellows. With its groundbreaking Center for Virtual Health and a focus on population health and value-based care, ChristianaCare is shaping the future of health care.
Brexit changes caused 22.9% slump in UK-EU exports into Q1 2022 - research
Researchers at Aston assessed the impact of the Trade and Cooperation Agreement between the EU and the UK UK exports fell by an average of 22.9% in the first 15 months following the deal Variety of UK products exported to EU down by 42% Research by the Centre for Business Prosperity at Aston University has shown that UK exports to the EU fell by an average of 22.9% in the first 15 months after the introduction of the EU-UK Trade and Cooperation Agreement, highlighting the continuing challenges that UK firms are facing. Building on earlier work funded through Aston University’s Enterprise Research Centre, the researchers found that a negative effect on UK exports persisted and deepened from January 2021-March 2022. According to the research, the UK has also experienced a significant contraction in the variety of goods being exported to the EU, with an estimated loss of 42% of product varieties. The researchers say this, combined with an increased concentration of export values to fewer products, has serious implications for the UK’s future exporting and productivity. The authors are calling for an urgent national debate from politicians about the UK’s post-Brexit trade arrangements. The researchers assessed the impact of the TCA, which allows goods to continue to be bought and sold between the UK and EU without tariffs in the wake of Brexit, by creating an ‘alternative UK economy’ model, based on the case that the UK had remained within the European Union. By comparing the model UK’s exports and imports with actual figures for the UK, they could accurately isolate the impact which the new trade rules were having. “What we are seeing is the effect of Brexit on exports; and that is persisting. It’s not diminishing, and exports have yet to show signs of recovering,” says Professor Jun Du of Aston University. “Until this serious problem with exports is openly acknowledged and discussed, we won’t see any necessary actions being taken.” Unlike exports, an initially significant drop on EU imports to Britain has recovered during the same period, suggesting that UK businesses and consumers have quickly adjusted to new rules. This stands in contrast to the persistent decline in UK exports, which the researchers believe is caused by more fundamental factors. Professor Du said: “It seems that the UK can buy, but it can’t sell – and that’s reinforcing the problem of Brexit. A reduction in import bottlenecks might help exports to rebound, but this recovery is likely to be offset by the rising costs of imports.” Researchers found that as many as 42% of the product varieties previously exported to the EU have disappeared during the 15 months after January 2021. This, they say, is principally caused by a large number of exporters simply ceasing to export to the EU, while the remaining exporters are streamlining their product ranges. Co-author, Dr Oleksandr Shepotylo, says: “The product varieties that have disappeared are mostly those with low export value – we know this because the average export value increased as the number of varieties declined. These products are the ones typically exported by small firms or new exporters, or are exported to new markets. And It’s those smaller businesses that would normally export much more in future, as they grow their volumes and products – so that’s the UK’s future export pipeline being affected, which has bleak implications.” Professor Du says: “The evidence we present here shows the real loss of Brexit, the overall competitiveness of the UK as a global trader. The considerable contraction of the UK trade capacity, combined with an increased concentration of export values to fewer products, signify some serious long-term concerns about the UK’s future exporting and productivity. Debate is essential so that the UK can start to address its current challenges. Of course, no one is suggesting going back into the EU, but there are collaborations, conversations and discussions that must be had. If the UK’s political leaders don’t acknowledge the facts, they are setting the course towards even longer-term problems.”
ChristianaCare Rated a High Performing Hospital for Maternity by U.S. News & World Report
ChristianaCare is the only health system in Delaware to earn the High Performing designation from U.S. News ChristianaCare has earned the highest award for maternity care that a hospital can achieve from U.S. News & World Report in its 2022-23 ratings for Best Hospitals for Maternity Care. Rated as a High Performing Hospital, ChristianaCare was the only health system in Delaware to earn this esteemed honor. Christiana Hospital at ChristianaCare’s Newark Campus is the only high-risk delivering hospital in the First State offering Level III neonatal intensive care. More than 6,100 babies are born at Christiana Hospital each year. The U.S. News Best Hospitals for Maternity Care methodology is based entirely on objective measures of quality, such as C-section rates in lower-risk pregnancies, newborn complication rates, exclusive breast milk feeding rates, early elective delivery rates and vaginal birth after cesarean (VBAC) rates, among other measures. “When we announced plans seven years ago to build the ChristianaCare Center for Women’s & Children’s Health, we affirmed our commitment to provide superior-quality care for women and infants in our region,” said Matthew Hoffman, M.D., MPH, FACOG, Marie E. Pinizzotto, M.D., Endowed Chair of Obstetrics and Gynecology at ChristianaCare. “This prestigious recognition is an affirmation that patients who choose to give birth at ChristianaCare will have access to the very best services and expertise to ensure a safe delivery and a healthy baby.” Just two years ago ChristianaCare opened the Center for Women’s & Children’s Health, an eight-story, approximately 400,000-square-foot tower at Christiana Hospital. The center uses the most up-to-date, evidence-based models of care, with improved integration of services and the space to offer innovative patient-centered care for mothers, babies and families. One of the most significant features of the new center is a state-of-the-art neonatal intensive care unit (NICU), featuring private rooms with sleep-in space for families. Christiana Hospital is one of the only hospitals in the United States to provide “couplet care” in the NICU, keeping the mother and baby together even if they both require medical care. This is based on a European model demonstrating that moms are more likely to breastfeed in this environment, which is particularly important in the early development of children. “We best achieve optimal health and flourish when we are able to begin our lives as healthy newborns,” said David Paul, M.D., chair of ChristianaCare’s Department of Pediatrics. “Building this transformative women’s and children’s hospital was a way to invest in the future of our community’s children. In addition to our outstanding caregivers and the care we provide within the walls of the hospital, this facility is a monumental step forward in enabling us to care for moms and babies, and we are delighted that U.S. News has recognized what a special place it is.” Other innovative features at the center include: Expanded labor and delivery suites. Private rooms for mothers and families after delivery. A spacious, multi-level Ronald McDonald Family Room to support families with infants who are in intensive care. Expanded OB/GYN emergency services area and new labor lounge. Separate admitting and discharge areas for the convenience of our patients. A tranquil family rooftop garden that provides spaces for play and relaxation. Vibrant sibling play spaces with interactive displays and artwork, and open community spaces for health education and programs. U.S. News’ annual evaluation is designed to assist expectant parents and their doctors in making informed decisions about where to receive maternity care. U.S. News evaluated nearly 650 hospitals that provide high-quality labor and delivery services for uncomplicated pregnancies for its 2022-2023 Best Hospitals for Maternity Care. Fewer than half of all hospitals that offer maternity care and participated in the survey received a High Performing designation. “When expectant parents are considering their options for welcoming a baby to the world, the Best Hospitals for Maternity Care are designed to help them identify hospitals that excel in delivering babies for uncomplicated pregnancies,” said Ben Harder, chief of health analysis and managing editor at U.S. News & World Report. “A hospital that has earned a High Performing designation may be a good option for parents, in consultation with their medical provider, to consider.” Excellence in Maternity Care Built on Experience and Research ChristianaCare’s Center for Women’s & Children’s Health includes Delaware’s most experienced maternity team, and it is also a significant research institution. Since opening, the Center for Women’s & Children’s Health participated in a significant study that found that treating mild chronic hypertension with medications is beneficial and safe for mother and baby. Published in The New England Journal of Medicine, the world’s foremost medical journal, the study has the potential to change the standard of care for some pregnant women, as it represented the first time that comprehensive, evidence-based data showed the benefits of treating mild forms of chronic hypertension during pregnancy. “Our commitment to research is a path to better caring for our community,” said Dr. Hoffman, a co-author in the study. About ChristianaCare Headquartered in Wilmington, Delaware, ChristianaCare is one of the country’s most dynamic health care organizations, centered on improving health outcomes, making high-quality care more accessible and lowering health care costs. ChristianaCare includes an extensive network of primary care and outpatient services, home health care, urgent care centers, three hospitals (1,299 beds), a freestanding emergency department, a Level I trauma center and a Level III neonatal intensive care unit, a comprehensive stroke center and regional centers of excellence in heart and vascular care, cancer care and women’s health. It also includes the pioneering Gene Editing Institute. ChristianaCare is nationally recognized as a great place to work, rated by Forbes as the 2nd best health system for diversity and inclusion, and the 29th best health system to work for in the United States, and by IDG Computerworld as one of the nation’s Best Places to Work in IT. ChristianaCare is rated by Healthgrades as one of America’s 50 Best Hospitals and continually ranked among the nation’s best by U.S. News & World Report, Newsweek and other national quality ratings. ChristianaCare is a nonprofit teaching health system with more than 260 residents and fellows. With its groundbreaking Center for Virtual Health and a focus on population health and value-based care, ChristianaCare is shaping the future of health care.
Aston Institute for Forensic Linguistics (AIFL) is part of the project to infer authorship of uncredited documents based on writing style AIFL’s Professor Tim Grant and Dr Krzysztof Kredens are experts in authorship analysis Applications may include identifying counterintelligence risks, combating misinformation online, fighting human trafficking and even deciphering authorship of ancient religious texts. Aston University’s Institute for Forensic Linguistics (AIFL) is part of the AUTHOR research consortium which has won an $11.3 million contract to infer authorship of uncredited documents based on the writing style. The acronym stands for ‘Attribution, and Undermining the Attribution, of Text while providing Human-Oriented Rationales’. Worth $1.3 million, the Aston University part of the project is being led by Professor Tim Grant and Dr Krzysztof Kredens, who both are recognised internationally as experts in authorship analysis and who both engage in forensic linguistic casework as expert witnesses. In addition to their recognised general expertise and experience in this area, Professor Grant has specific expertise in using linguistic analysis to enhance online undercover policing and Dr Kredens has led projects to develop authorship identification techniques involving very large numbers of potential authors. The AUTHOR team is led by Charles River Analytics and is one of six teams of researchers that won The Human Interpretable Attribution of Text Using Underlying Structure (HIATUS) programme sponsored by the Intelligence Advanced Research Projects Activity (IARPA). The programme uses natural language processing techniques and machine learning to create stylistic fingerprints that capture the writing style of specific authors. On the flip side is authorship privacy - mechanisms that can anonymize identities of authors, especially when their lives are in danger. Pitting the attribution and privacy teams against each other will hopefully motivate each, says Dr Terry Patten, principal scientist at Charles River Analytics and principal investigator of the AUTHOR consortium. “One of the big challenges for the programme and for authorship attribution in general is that the document you’re looking at may not be in the same genre or on the same topic as the sample documents you have for a particular author,” Patten says. The same applies to languages: We might have example articles for an author in English but need to match the style even if the document at hand is in French. Authorship privacy too has its challenges: users must obfuscate the style without changing the meaning, which can be difficult to execute.” In the area of authorship attribution, the research and casework experience from Aston University will assist the team in identifying and using a broad spectrum of authorship markers. Authorship attribution research has more typically looked for words and their frequencies as identifying characteristics. However, Professor Grant’s previous work on online undercover policing has shown that higher-level discourse features - how authors structure their interactions - can be important ‘tells’ in authorship analysis. The growth of natural language processing (NLP) and one of its underlying techniques, machine learning, is motivating researchers to harness these new technologies in solving the classic problem of authorship attribution. The challenge, Patten says, is that while machine learning is very effective at authorship attribution, “deep learning systems that use neural networks can’t explain why they arrived at the answers they did.” Evidence in criminal trials can’t afford to hinge on such black-box systems. It’s why the core condition of AUTHOR is that it be “human-interpretable.” Dr Kredens has developed research and insights where explanations can be drawn out of black box authorship attribution systems, so that the findings of such systems can be integrated into linguistic theory as to who we are as linguistic individuals. Initially, the project is expected to focus on feature discovery: beyond words, what features can we discover to increase the accuracy of authorship attribution? The project has a range of promising applications – identifying counterintelligence risks, combating misinformation online, fighting human trafficking, and even figuring out the authorship of ancient religious texts. Professor Grant said: “We were really excited to be part of this project both as an opportunity to develop new findings and techniques in one of our core research areas, and also because it provides further recognition of AIFL’s international reputation in the field. Dr Kredens added: “This is a great opportunity to take our cutting-edge research in this area to a new level”. Professor Simon Green, Pro-Vice-Chancellor for Research, commented: “I am delighted that the international consortium bid involving AIFL has been successful. As one of Aston University’s four research institutes, AIFL is a genuine world-leader in its field, and this award demonstrates its reputation globally. This project is a prime example of our capacities and expertise in the area of technology, and we are proud to be a partner.” Patten is excited about the promise of AUTHOR as it is poised to make fundamental contributions to the field of NLP. “It’s really forcing us to address an issue that’s been central to natural language processing,” Patten says. “In NLP and artificial intelligence in general, we need to find a way to build hybrid systems that can incorporate both deep learning and human-interpretable representations. The field needs to find ways to make neural networks and linguistic representations work together.” “We need to get the best of both worlds,” Patten says. The team includes some of the world’s foremost researchers in authorship analysis, computational linguistics, and machine learning from Illinois Institute of Technology, Aston Institute for Forensic Linguistics, Rensselaer Polytechnic Institute, and Howard Brain Sciences Foundation.
Podcast: UK’s first non-white prime minister is ‘big moment’ – but can Rishi Sunak survive?
Academic focuses on importance of UK having its first prime minister of Indian descent Rishi Sunak’s personal family history could be seen as a testament to the ‘British dream’, as he is also ‘richest man’ ever to sit in the House of Commons But his ability at restoring economic stability and tackling cost-of-living crisis will decide his fate at the polls Having the first non-white leader of the UK is undoubtedly a “big moment” in the history of British politics, according to an academic at Aston University. But, although he may be able to count on the British Asian vote at the next general election, Rishi Sunak faces a major challenge to remain in No 10 due, in part, to the growing number of Conservative MPs intending to stand down. Mr Sunak’s rise to become Britain’s first Asian and first Hindu leader has been discussed by Dr Parveen Akhtar, a senior lecturer and deputy head of politics, history and international relations at Aston University. Dr Akhtar, who has studied across Europe and authored a book on British Muslim politics, was speaking as part of the latest episode in the 'Society matters' podcast series, presented by journalist Steve Dyson. She said Rishi Sunak benefitted from a “privileged upbringing”, but also married into wealth in the form of the daughter of Indian billionaire N R Narayana Murthy, co-founder of information technology company Infosys. With the couple having a combined wealth of £730 million, Parveen said Rishi Sunak can “allegedly lay claim to another title – the richest man to ever sit in the House of Commons”. A “scandal” over his wife’s non-domiciled tax status had even threatened to end Sunak’s career less than a year ago. But she added: “Whatever the mixed feelings are around his personal fortune, this is nevertheless a big moment. Becoming the first non-white leader of the UK is important. It’s important for the country and it’s important for the UK’s ethic minority communities too.” Dr Akhtar, who is currently writing a new book on the politics of Pakistan and Pakistanis abroad, said Rishi Sunak’s paternal grandparents were from Gujranwala, which is in present-day Pakistan. Sunak, himself, was born in Southampton, but his father Yashvir, a family doctor, and mother, Usha, a pharmacist who studied at Aston University, were born and brought up in present-day Kenya and Tanzania respectively.However, they joined an exodus of Asians from East Africa in the second half of the last century, fuelled by Idi Amin’s wholesale expulsion of Asians from Uganda in 1972. Sunak’s “cultural affinity” lies with his Indian roots, Dr Akhtar said, including being a practising Hindu, and he himself had said that ‘British Indian’ is what he ticks on the census. She added: “The Sunaks’ personal family history could be read as a testament to the British dream: the idea that the UK is a land of opportunity where, no matter who you are, if you work hard, you can make it right to the top. The formula for success is simple: head down, hard work perseverance.” While Sunak was privately educated at Winchester, and went on to study at both Oxford University in England and Stanford University in the US, he has spoken about various jobs, including being a waiter in an Indian restaurant. Dr Akhtar said that, in some ways, the Conservative Party has a “lot to be proud of” when it comes to promoting ethnic minority colleagues, as reflected by three key posts in Liz Truss’s short-lived administration, and Suella Braverman as the current Home Secretary. Sunak’s own heritage could prove to be an asset in strengthening ties and negotiating trade deals with other countries, with India’s Prime Minister referring to him as the ‘living bridge’ of UK Indians, and US President Joe Biden describing his success as a ‘ground-breaking milestone’. But can an unelected Sunak win the next election amidst soaring inflation and the cost-of-living crisis? Dr Akhtar replied: “These are challenging times to be at the helm of the ship, a ship which many in his party appear to be jumping off, given the number of Conservative MPs who have announced their intention not to stand at the next general election. “If, in the coming months, people feel further fiscal pain, if there are prolonged strikes by teachers and nurses, firefighters and railway workers, if the NHS is overwhelmed this winter, then no matter how slick Sunak’s PR messaging, he will not be elected come election time.”
ChristianaCare Names Its Breast Center: The Tatiana Copeland Breast Center
ChristianaCare has named its Breast Center The Tatiana Copeland Breast Center at the Helen F. Graham Cancer Center & Research Institute in recognition of Gerret and Tatiana Copeland’s generous financial support. The Copelands, local philanthropists and business entrepreneurs, provided a $1.2 million gift to the Graham Cancer Center in 2019 for breast cancer prevention and research for underrepresented women. Tatiana Copeland previously provided $800,000 to fund the purchase of two 3D mammography units. As a result of their philanthropic leadership, the Graham Cancer Center was one of the first facilities in the nation to offer 3D mammography. “ChristianaCare is deeply grateful to the Copelands for their generous support of the Helen F. Graham Cancer Center & Research Institute,” said Janice Nevin, M.D., MPH, ChristianaCare president and CEO. “They have made a tremendous difference in the lives of so many women in and around Delaware. We are deeply honored to name the Breast Center after Tatiana.” In a private event celebrating the naming, Dr. Nevin read a personal letter from President Joe Biden and First Lady Jill Biden that was sent to Tatiana about her support of the Breast Center. “Tatiana is a woman with extraordinary vision and a compassionate heart,” wrote President Biden. “As a breast cancer survivor, she has taken her pain and turned it into purpose, ensuring that all those who come in for testing at the Breast Center will receive extraordinary care. She has put lifesaving and life-altering care within the reach of those who need it most. And through it all, she has pushed for progress, fought for patients and kept hope alive.” “The Copelands share our commitment to providing our patients with the very best breast care, diagnosis and treatment,” said Nicholas J. Petrelli, M.D., Bank of America endowed medical director of the Helen F. Graham Cancer Center & Research Institute. “Their generous gifts have enabled women from Delaware and surrounding communities to receive expert, compassionate care right here at the Breast Center without ever having to leave the state. The Copelands have a way of discovering a need and then making the impossible possible.” “As longtime Graham Cancer Center supporters and as a breast cancer survivor myself who received wonderful treatment here, we are confident our investment in the Breast Center will continue to enable women to receive the same care that I did,” Tatiana Copeland said. “The atmosphere of the Breast Center is very comforting — like a nurturing hospital,” she said. “Everybody is very caring and attentive. Dr. Petrelli has created a team effort that is truly admirable. We hope our support inspires others to join us in the fight against cancer.” At The Tatiana Copeland Breast Center, patients are supported by an exceptional care team that includes radiologists, surgeons, radiation oncologists, genetic counselors and support staff. On-site capabilities include: 3D mammography. Digital mammography. Dedicated breast MRI. Breast ultrasound. Minimally invasive breast biopsies. Financial resources. Delaware’s first Center for Breast Reconstruction. According to the Delaware Division of Public Health, breast cancer is the most common cancer diagnosed among women in Delaware and the second leading cause of cancer death among women in the state after lung cancer. The Graham Cancer Center conducts community outreach to educate women about the importance of breast cancer detection and early prevention, including specially designed programs for underrepresented communities, including Black, Latinx and Asian women. “The Copelands’ ongoing generosity and support have helped us elevate the level of care at the Breast Center,” said Dia Williams, vice president of Philanthropy at ChristianaCare. “This gift will have an impact for generations to come.” To learn more about ChristianaCare’s philanthropy opportunities, visit https://christianacare.org/donors.
MEDIA RELEASE: CAA survey finds people who drive high on edibles continues to rise
A survey conducted by CAA South Central Ontario (CAA SCO) found that since 2019, there has been a 10 per cent increase (26 per cent in 2022 vs. 16 per cent in 2019) in cannabis impaired drivers admitting to consuming an edible before driving. With approximately 10 million Ontario drivers, that number equals about 156,000 Ontario drivers who have driven high on edibles in the last three months. “It’s shocking that we’re seeing this many people who are getting behind the wheel while high,” says Michael Stewart, community relations consultant at CAA SCO. “Our data shows an alarming trend in the use of edibles and driving. With the growing popularity of cookies, gummies, and chocolates, since legalization, the use of edibles continues to rise and so do people who drive high on edibles.” Stewart warns that edibles pose a greater risk to road safety because they are harder to detect and can take up to two hours for the effects to kick in. He underscores that people may get behind the wheel sober, only to become high mid-trip. Also, the effects can last up to 12 hours and residual effects for up to 24 hours. The survey also found that in the past three months, approximately 600,000 Ontario drivers have admitted to driving after consuming cannabis. While this number has remained the same since CAA’s survey in 2019, what continues to be of concern is the following: Almost half (about 282,000) of the cannabis impaired driving was paired with other substances such as alcohol or other drugs. More than half (about 336,000) of the cannabis-impaired drivers admitted to getting behind the wheel within three hours of consumption. A third of cannabis impaired drivers who drive the same day felt high while driving. While most Ontario drivers say that cannabis-impaired driving is a serious risk to road safety (89 per cent), only half are aware of the penalties. “Because of the novelty of edibles, there seems to be a knowledge gap surrounding the impaired-driving laws related to substances other than alcohol. However, studies show that the drug affects nearly every skill related to driving. It impairs a driver’s motor skills, making it harder to judge distances, and can slow reaction times,” says Stewart. Those caught and who fail a Drug Recognition Expert’s evaluation face an immediate 90-day licence suspension, a seven-day vehicle impoundment, and a $550 fine. If convicted in court, drivers will see their licence suspended for at least a year, along with various other mandatory stipulations including an education or treatment program, and the use of an ignition interlock device for at least a year.
Expert Q & A: Florida Tech faculty experts discuss the Artemis mission and why it matters
Artemis 1 Launch Starts New Lunar Exploration and Research The Artemis 1 mission has hit its halfway point. The uncrewed capsule Orion is orbiting the moon in the first spaceflight of NASA’s Artemis program. Over the entire Artemis program, NASA plans to establish the first long-term lunar presence via a base camp on the moon, then will use what was learned from the moon development for a mission to send the first astronauts to Mars. Founded as a school providing classes for the pioneering space technicians at what would become NASA, Florida Tech has been closely associated with the space program since its inception. The Artemis mission is no different, as over 25 Florida Tech alumni are working on the mission as part of the Exploration Ground Systems crew. We spoke with Florida Tech aerospace, physics and space sciences assistant professor Paula do Vale Pereira, Ph.D., and Don Platt, Ph.D., associate professor of space systems, about the Artemis mission, what it could mean for future missions and more. Q: What makes the Artemis rocket and mission significant? Pereira: The Space Launch System (or SLS for short) is the rocket that is central to the Artemis mission. The SLS will be the third rocket in history to be capable of launching humans to the Moon. Previously, the American Saturn V and Soviet N1 had that capability – none of the four N1 launch attempts were successful, though. Thus, the SLS could become the second rocket to ever fly humans to the Moon. The SLS has been under development for over a decade and one of its key technological differences from Saturn V is the focus on long-term, sustained access to the lunar surface. The SLS will power the Orion capsule to lunar orbit, where it will dock to the Lunar Gateway (currently under development). The Gateway will be a small space station orbiting the Moon and will have docking ports for the Orion capsule and different lander modules, such as SpaceX’s Starship. This coordinated infrastructure means that the SLS needs to carry only the Orion capsule and the crew, instead of having the carry the lander, command and service modules, as the Saturn V did. Because they don’t need to bring all these other modules with them, a larger quantity of useful equipment and extra crew members can be brought along, opening doors for a longer and even more productive human presence on the Moon. The SLS rocket also has other architectures which, instead of carrying humans, can carry large amounts of cargo to the Gateway, which can then be transferred to the lunar surface. This cargo capacity will be fundamental in building the infrastructure necessary for humans to strive on the Moon. Platt: Indeed, the SLS will be the largest launch vehicle ever flown and will put on a spectacular show on the Space Coast. This Artemis I mission will also test out the Orion capsule in deep space for an extended mission. The capability for the capsule to support human life in deep space will be demonstrated. As well, there are mannequins onboard Orion with radiation sensors in them. They will measure the radiation exposure in deep space and around the Moon to help verify how much radiation human astronauts may be exposed to. And I would add, much like the shuttle opened up Low Earth Orbit for all of humanity, Artemis will do the same for lunar exploration. Q: What is the significance of Artemis to NASA-sponsored space exploration? Platt: Artemis is the next major NASA human space program. It is also NASA’s first program to go back to the Moon since Apollo. It is designed to be the first in multiple efforts to expand human presence in space beyond Low Earth Orbit. It is also significant in that it has a goal to land the first woman and first person of color on the Moon. So, this is an inclusive program to hopefully involve all of humanity in future human space exploration and one day settlement. Q: How can moon-orbiting mission of Artemis help future space exploration? Platt: We need to demonstrate modern capabilities to get large spacecraft that can support human exploration to the Moon. The first step is to place them in orbit to test them out and soon to get astronauts experience in that environment as well. Much like Apollo 8 first orbited the Moon before humans landed on the Moon in Apollo 11 we are now testing and demonstrating new technology and capabilities first in lunar orbit. Pereira: I personally think the most important development in the Artemis mission is the coordination between different providers, especially the commercial partnership with companies such as SpaceX, Blue Origin and Lockheed Martin. The commercial partners will provide the lander systems which will take the astronauts from the Lunar Gateway to the lunar surface, a level of dependable trust that has only recently started to be common in NASA’s history. If you're a reporter looking to know more about this topic, let us help. Dr. Platt is available to speak with media regarding this and related topics. Simply click on his icon now to arrange an interview today. Contact Director of Media Communications Adam Lowenstein at adam@fit.edu to schedule an interview with Dr. do Vale Pereira.
#Expert Perspective: The Journey of an Idea
Creativity is the lifeblood of innovation and cutting-edge business. During a Goizueta Effect Podcast, Jill Perry-Smith, senior associate dean of strategic initiatives and professor of Organization & Management, spoke about her decades of work at the intersection of creativity, innovation, and business. Creativity may come naturally for some, but everyone has the capacity to develop a creative skillset. When we think of creativity, we think of artistic expression. In the workplace, we think of breakthroughs in technology, but some of the most important creativity has to do with problem solving. In today’s flexible workspace, creativity is rewarded and encouraged. Each new idea takes a bumpy journey as it evolves, often cycling back and forth as novelty wears, obstacles arise, and risks become clear. Though circumstances may be different, each idea journey shares distinct phases. In the generation phase, innovators need inspiration. Sharing ideas with strangers rather than friends can be beneficial and can facilitate open-mindedness. During the elaboration phase, creators need support and encouragement to develop their ideas. Deeply analyzing the idea with one or two other people as opposed to sharing it with a larger collective is most valuable. While in the promotion phase, influence and reach are critical due to the risk associated with the idea and its lack of precedent. This is the time for resource gathering and professional networking. For the implementation phase, shared vision and trust are needed. At this point, a cohesive team with a shared north star can drive success. So how can a business facilitate workplace creativity? Perry-Smith recommends the following: Encourage creativity and innovation in your workplace. Make simple changes to the way your organization and teams operate, and always ask for more problem-solving alternatives. More alternatives lead to variety and creative solutions. Be collaboratively flexible and reduce conformity. Think of teams as a tool that is helpful when necessary. Always consider novel approaches. Don’t overlook the “creative nuggets” that arise from the idea journey. Listen to “The Journey of an Idea” podcast on Goizueta Effect. Looking to know more or connect with Jill Perry-Smith? Simply click on her icon now to arrange an interview and a time.
Expert Opinion: Real Fur? It’s Just Not in Vogue Anymore!
Back in 1994, animal rights organization PETA launched what would become one of the most iconic campaigns of the decade – and beyond. “I’d rather go naked than wear fur,” sparked a slew of headlines internationally and won support from celebrities such as Naomi Campbell, Gillian Anderson, Pamela Anderson, and others; many of whom agreed to pose nude or semi-naked in support of the anti-fur movement. Three decades on, in February 2020, PETA announced it was retiring the campaign, saying it was “no longer necessary” and citing the “demise of the trade.” Evidence suggests they are right. Since the early noughties, the use of fur among the world’s foremost luxury fashion houses has steadily declined. The production of mink and other pelts–an industry valued at $1.8 billion in the late 80s–has declined in America by around 45 percent in the last 20 years, according to the Department of Agriculture. Meanwhile, high-end fashion brands like Gucci, Vivienne Westwood, and Stella McCartney have pledged to go fur-free, with Fendi, Saint Laurent, and others set to follow suit in 2022. Fur has never been less fashionable. But can activism alone claim victory in the fight for more ethical fashion practices? Emory’s Giacomo Negro, professor of Organization & Management and professor of sociology (by courtesy), has released new research that suggests another major factor played a key role in the process that led to the abandonment of fur; and it’s none other than perennial style bible, Vogue. When Vogue Speaks, People Listen We know that the use of fur has been dropping off steadily on the supply side, on the part of producers and manufacturers themselves, in the last two decades. What we didn’t know was how much of this was down to pressure from PETA and other highly-visible activism. Or whether there might be other forces at play–industry intermediaries that have a gatekeeping function, such as the fashion press, exerting a more subtle but just as powerful influence on the producers of fur. - Giacomo Negro, professor of Organization & Management Hypothesizing this to be the case, Negro teamed up with INSEAD’s Frederic Godart and Greta Hsu of the University of California. First off, they had to determine the most important and global of fashion’s gatekeepers. “There are other publications, but Vogue is undoubtedly a significant force in fashion. The magazine has long occupied a unique position that is neither an insider nor an outsider in the sense that its editors are intimately connected to the top designers and decision-makers in the industry; simultaneously, it’s an external, independent publication with global reach and singularly powerful influence on fashion’s views and tastes.” If Vogue were to take a certain view of the use of fur in clothing over time, would fashion houses take note and follow suit, the researchers wondered? To test this, Negro et al put together a largescale dataset integrating data from more than 18 years of Vogue’s runway reports: features covering fashion shows in Paris, Milan, London, and New York between Spring 2000 and Fall 2018. The set included 670 fashion houses hosting at least two runway shows in this period, focusing on women’s prêt-à-porter designs. Next, the researchers ran an analysis across the texts published by Vogue after each show. They coded words relating to the moral and ethical dimensions of fur use. “When Vogue publishes a report, you don’t just get a review of the collections,” says Negro. “You also get the magazine’s opinion and appraisal of the clothing.” Fur Ethics and the Decline of a Centuries-Old Industry Parsing the attention to fur ethics expressed in these reports and looking at the frequency of the appearance of fur on runways over time, he and his colleagues found something striking: a clear, quantitative correlation between the magazine’s coverage of fur ethics and a drop off in its use by fashion houses, starting in 2011. “From around 2009, Vogue starts referencing the ethical and social concerns around fur and this continues through to 2014. In 2011, you begin to see a steady decline that follows in the use and appearance of fur on catwalks in the major fashion capitals of the world.” But could this simply be credited to an increase in activism at the same time? Unlikely, says Negro. He and his colleagues also looked at data on media coverage of anti-fur events in France, Italy, the United Kingdom, and the U.S. and failed to establish any meaningful correlation with Vogue’s editorial position over the same period. “What seems most plausible is that as an influential industry gatekeeper, Vogue was driving a change in views on fur ethics and fur use, alongside its own changing position on the ethics of fur,” says Negro. And it’s interesting to remember that fashion, like other creative industries, tends to operate in accordance with its own set of rules and its ‘artistic freedom.’ When activists targeted Jean Paul Gaultier’s Fall Show of 2009, he simply announced that he loved fur and would continue using it. However, when Vogue starts weighing in with an opinion, that’s when designers start following suit. - Giacomo Negro, professor of Organization & Management Which isn’t to say that activism did not have a critical role, he adds. In leading and reshaping the conversation around fur over the last three decades, PETA and others have brought the key issues to the attention of the world’s media like no other, says Godart: “Our findings also suggest that specific forms of anti-fur activism such as advertising campaigns, and legal maneuvers, became effective in influencing fashion houses’ decisions to move away from fur when amplified by Vogue’s references to moral concerns around fur use.” For any business or industry looking to navigate changing perceptions, tastes, or sentiments, gatekeeper entities–intermediaries like experts, media publications, and others–can provide useful signals that can help strategic decision-making, say Negro, Godart, and Hsu. Though in the age of social media, it may become that much more difficult to distinguish signals from noise. Proactive organizations might do well to identify and engage with social movements and gatekeepers ahead of change, they say, rather than bide their time until pressure forces their hand. Interested in learning more? Then let us help with your questions or coverage. Giacomo Negro is a professor of Organization & Management and Professor of Sociology at the Goizueta Business School at Emory University. Simply click on his icon now to connect and arrange an interview.
