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ChristianaCare Earns National Recognition for Support of Life-Saving Organ and Tissue Donation
ChristianaCare has earned the highest level of national recognition from the U.S. Health Resources and Services Administration (HRSA) for its outstanding support of organ and tissue donation. HRSA grants the Platinum Award, its top honor, to health systems that promote donation in their workplace and community through a national campaign known as DoNation. This campaign focuses on raising awareness of the critical need for organ and tissue donors. “This recognition belongs to all the ChristianaCare caregivers, especially the critical care nurses and physicians who help with compassion and generosity in supporting the gift of life to those in need of a transplant,” said Jason Rolls, M.D., FACS, chief and surgical director of the Kidney Transplant Program at ChristianaCare. “This recognition also is a testament to the generosity of our communities, who have said ‘yes’ to organ donation.” Delaware’s Only Kidney Transplant Program Based at Christiana Hospital, ChristianaCare’s Kidney Transplant Program is the only adult transplant center in Delaware and the only one between Philadelphia and Baltimore. Since opening in 2006, the program has performed more than 400 transplants. The program also helps more than 1,000 patients each year by providing services for kidney transplant, living donation evaluation and waitlist management, as well as post-donation and post-transplant care. The program is approved by Medicare and the Organ Procurement and Transplantation Network. “The sooner we can provide kidney transplants to patients on dialysis, the better the chances to improve both the extent and the quality of their lives,” Rolls said. “Along with our clinical teams at ChristianaCare, we also are grateful to HRSA and the Gift of Life Donor Program in Philadelphia for their commitment to healing lives through the support of organ transplantation.” ChristianaCare works closely with Gift of Life Donor Program, the region’s nonprofit organ procurement organization, to support donation. ChristianaCare’s engagement and advocacy includes monthly donation council meetings, tabling events and educational sessions for its health care team. In addition, ChristianaCare holds an annual flag-raising ceremony each April as part of National Donate Life Month. “ChristianaCare and our hospital partners are vital to our life-saving mission,” said Rick Hasz, president and CEO of Gift of Life Donor Program. “In fact, ChristianaCare is one of the leading hospitals for donation in our region; its Newark and Wilmington campuses have combined to provide compassionate care and support for 50 donor heroes and their families, resulting in 120 life-saving organs for transplant for waiting patients during the first eleven months of 2023. We thank the ChristianaCare team for its outstanding commitment to saving lives through donation and caring for the health of our community.” In the United States, more than 90% of adults support organ donation, but only 60% have signed up to become donors. With a new person added to the national transplant waiting list every 10 minutes, more organ and tissue donors are needed to help save lives. Visit www.organdonor.gov to learn more about organ and tissue donation, and sign up as a donor at www.donors1.org/register.
Is South Florida soon to be the next Las Vegas? Our expert can tell you if it's a good a bet or not?
There's a lot of buzz in Florida around gambling right now. Legal sports betting, live roulette and live craps might soon become a reality in the Sunshine State, adding to the economic bonanza and possible social consequences that comes with allowing these activities to expand. Expectations are high, and it's an idea getting a lot of coverage. In less than a month, in-person sports betting, craps and roulette will, presumably, begin at all South Florida casinos and elsewhere in the state, though that anticipated launch may hinge on a favorable ruling from the Florida Supreme Court. The launch is expected to drive tourists and businesses to South Florida and elsewhere in the state, create jobs, and bring in billions of dollars in revenue. Though investors and hotel owners might not want to push all their chips in just yet. There are serious legal issues that still need to be overcome as well as opposition from the Seminole Tribe and the anti-casino group No Casino. The idea though, has media contacting local experts like Florida Atlantic's Peter Ricci for perspective and insight. Peter Ricci, a Florida Atlantic University professor who specializes in hospitality and tourism industry trends, thinks that South Florida will see an uptick heading into the Super Bowl, but most of what he hears from local businesses and hospitality employees is uncertainty rather than excitement. “What I’ve heard is questions about ‘when is it starting?'” he said. ” … ‘Are they hiring for blackjack dealers? What does this mean? Will they expand the hotel?’ All these questions but nothing specifically pro or con about actual sports betting itself.” November 13 - Sun Sentinel Whether Florida can become the next Las Vegas is up to the courts, but if you are a reporter following this ongoing story - we're here to help. Peter Ricci is the Director of the Hospitality and Tourism Management program in Florida Atlantic University’s College of Business. He is a hospitality industry veteran with more than 20 years of managerial experience in segments including food service, lodging, incentive travel and destination marketing. Peter is available to speak with the media about tourism in Florida and the potential for gambling. Simply click on his icon to arrange an interview.
Public health workers faced unprecedented threats during the pandemic
A new study led by Jennifer Horney, founder of the University of Delaware's Epidemiology program, shows that threats to public health workers nearly doubled after the COVID-19 vaccine was released in August 2021. The results, recently published in an open-access commentary in Public Health in Practice, demonstrate a strong need for expanded legal protections for all frontline workers. They also illustrate a need to boost the resilience of the public health workforce, which can be achieved through training, coping, protective services and media management. While public health workers have always received threats, including during the SARS and Zika outbreaks, the COVID-19 pandemic threats were different. “These threats were more personal in nature,” said Horney, a professor in UD's College of Health Sciences. “Due to the proliferation of social media and the politicization of the pandemic, for the first time, public health leaders were finding protesters on their doorsteps or were being doxed.” Horney and her team surveyed staff at state and local health departments in 23 states – most of them epidemiology or communicable disease staff. The initial online survey found that 25% of respondents said someone in their public health agency had received personal threats. That percentage practically doubled to 41% in a follow-up survey. Of those, respondents said nearly all the personal threats were lodged by members of the public. Almost 40% reported receiving political threats. The threats reported by public health workers who responded to the survey ranged from death threats to blame for COVID-19 deaths due to incompetence. Horney is available for interviews to discuss the study and other topics related to the public health response to COVID-19 and the impacts of natural disasters on public health. Click on her profile below to contact Horney and the UD media relations team.
Georgia Southern launches new merchandise line to benefit ‘Freedom’ and the Wildlife Center
“Freedom” merchandise is now available for purchase at Southern Exchange in Statesboro. Items will be available soon at the University Store on the University’s Armstrong and Statesboro campuses and in the gift shop at the Center for Wildlife Education located on the Statesboro Campus. Proceeds will benefit the Wildlife Center and Freedom’s care. Georgia Southern University is launching a new brand and merchandise line that will benefit and honor Freedom, the University’s live bald eagle mascot that flies before each home game in what many call the “most exciting 30 seconds in college football.” Unable to survive on his own because of an injury to his beak as a newborn, Freedom came to Georgia Southern in 2004 and now lives at the University’s Center for Wildlife Education in Statesboro alongside other eagles, raptors, reptiles and waterfowl. He will celebrate his 20th birthday this December. As an ambassador for Georgia Southern and symbol of our nation, Freedom has inspired thousands annually at the Center for Wildlife Education, Georgia Southern football games, the St. Patrick’s Day parade in Savannah, commencements, community events and other appearances, such as at the Charles Swab Classic PGA tour event earlier this year in Texas. To support Freedom and the Wildlife Center, University Communications and Marketing, Georgia Southern’s office of Athlete Brand Management and Licensing, the Wildlife Center and the university’s retail partners are collaborating to launch a new line of merchandise featuring Freedom. One shirt includes “Freedom’s Ride,” and depicts Freedom perched in the back of a 1977 International Scout often seen around town as it’s owned and driven by handler and Wildlife Center Executive Director Steve Hein. “Freedom belongs to Georgia Southern students, faculty, the Statesboro community and all those he encounters” Hein said. “It’s natural to want to express a unique relationship spanning 20 years and what better way to do this than by making his image available for people to wear and promote. I’m excited about this program, honored to be his plus-one, and greatly appreciate everyone’s support for Freedom, his care and his future.” The Freedom merchandise is designed to be both inspirational and stylish. Items are in development, but initial offerings could include: Hats T-Shirts Hoodies Posters Postcards Proceeds will benefit the Wildlife Center and Freedom’s care. Items will be available starting this week at Southern Exchange near the Georgia Southern campus in Statesboro and will be available soon at the University Store on the University’s Armstrong and Statesboro campuses and in the gift shop at the Wildlife Center located on the Statesboro Campus. Interested in learning more or looking to talk with Wildlife Center Executive Director Steve Hein? Simply click on his icon now or Contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
Georgia Southern’s public health center receives $4 million to assist rural hospitals nationwide
Georgia Southern University’s Center for Public Health Practice and Research at the Jiann-Ping Hsu College of Public Health (JPHCOPH) received a $4 million grant from the Health Resources and Services Administration (HRSA) to provide targeted technical assistance to rural hospitals nationwide. The funding will support the team’s implementation of the Targeted Technical Assistance for Rural Hospitals Program over a five-year period (2023-2028). “Many rural hospitals are struggling financially across the U.S.,” said JPHCOPH Dean Stuart Tedders, Ph.D. “Long-term, the primary program goal of this grant is to ensure that all rural hospitals are financially viable and positioned to serve their communities with the essential health care services that we all need and expect. A viable health care system is essential for assuring that all communities and their residents thrive. I am very proud of the Center for Public Health Practice and Research at the JPHCOPH and the commitment they have made to improving the quality of life of rural and underserved populations across the country.” Bettye Apenteng, Ph.D., and Charles Owens, both professors of health policy and management, serve as the co-principal investigators for the grant. “We are proud to be selected to work cooperatively with rural hospitals across the U.S. to strengthen their viability so they can continue to provide essential health care locally so the residents, the local hospital and the community may thrive,” said Owens. As part of this cooperative agreement, the team will work in partnership with HRSA and rural health stakeholders to provide in-depth and tailored technical assistance to rural hospitals at risk of financial distress nationwide. Technical assistance delivered as part of this program will help rural hospital communities implement a prioritized strategy for maintaining essential services locally through capacity building in evidence-based decision-making, operational and financial improvement, strategic management, community partnership, project implementation and evaluation. “We are excited to extend the work we have done in Georgia with rural hospitals, for close to a decade, to the rest of the nation,” said Apenteng. “We look forward to building strong collaborative relationships with rural hospital communities nationwide.” The grant activities will be executed by a multidisciplinary team that includes additional JPHCOPH faculty Angie Peden; Andrew Hansen, DrPH; Linda Kimsey, Ph.D.; William Mase, DrPH; Tilicia Mayo-Gamble, Ph.D., and Samuel Opoku, Ph.D.; and Parker College of Business’ Kwabena Boakye, Ph.D.; and the College of Arts and Humanities’ Jason Murdock. Interested in learning more or looking to talk with Bettye Apenteng, Ph.D., and Charles Owens about this grant? Simply click on an expert's icon or contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
Research explores recreational shark fishing's impact on protected species
In Delaware, recreational shark fishing is popular, with anglers taking part in half- and full-day shark fishing trips. However, they are prohibited from keeping protected species of sharks. A University of Delaware research team led by Aaron Carlisle, assistant professor in UD's School of Marine Science and Policy (SMSP), is studying the impact of releasing these sharks, aiming to understand their post-release survival and how fishing operations handle them. Carlisle, graduate student Bethany Brodbeck and Ed Hale, assistant professor and aquaculture specialist for Delaware Sea Grant, are conducting the field research for the study, riding along with recreational fishing vessels to better understand what happens to sharks when they are caught and released. Another component to the research is being led by George Parsons, E.I. du Pont Professor at UD’s College of Earth, Ocean and Environment, who is looking at the economic aspect, using survey-based research to value the shark fishery and study anglers’ perceptions and attitudes toward sharks and their management. Carlisle said the two concurrent studies will help gauge the biological and economic impacts of the shark fishery in Delaware. “We want to find out how much money the fishery is actually drawing to the economy,” Carlisle said. “We also want to find out how the fishery is actually impacting the populations of sharks in Delaware, especially the protected ones.” The research was funded by Delaware Sea Grant, which helps communities wisely use, manage and conserve coastal resources. To arrange an interview with Carlisle, simply click on the link to his profile. Pressing the contact button and using the form will send your request directly to him and a member of UD's media relations team.
• Rice straw could be a fuel of the future in rural Philippines • Across Asia 300 million tonnes of rice straw go up in smoke every year • New proposals includes scaling up harvesting system with straw removal, biogas-powered rice drying and storage and efficient milling. An Aston University bioenergy researcher has been explaining how rice straw could be a fuel of the future in rural Philippines. Dr Mirjam Roeder who is based at the University’s Energy & Bioproducts Research Institute (EBRI) is collaborating with the UK company Straw Innovations Ltd, Southeast Asian Regional Center for Graduate Study and Research in Agriculture (SEARCA) and Koolmill Systems Ltd to showcase their research. The Food and Agriculture Organisation (FAO) states that rice is the number one food crop globally and 91% of it is produced and consumed in Asia. As a crop it is responsible for 48% of global crop emissions and for every kilogram of rice, a kilo of straw is produced. Across Asia 300 million tonnes of rice straw go up in smoke every year when burnt after harvest, releasing emissions and air pollutants that triple risks of increased respiratory diseases and accelerate climate change. To raise awareness of sustainable uses for rice straw Dr Roeder has travelled to the sixth International Rice Congress in Manila, Philippines to explain the potential of the emerging technology. Rice straw is an underdeveloped feedstock and can be collected and digested to produce biogas, unlocking sustainable straw management options and renewable energy for farmers using anaerobic digestion (AD) from rice straw. Dr Roeder has been working with Straw Innovations on their UK Innovate project demonstration facility in the Philippines, the Rice Straw Biogas Hub, which is scaling up a complete harvesting system with straw removal, biogas-powered rice drying and storage, together with efficient milling. Craig Jamieson, Straw Innovations said: “The International Rice Congress is only held every four years and is a key event for coordinating and tracking progress in rice research. “Our partnership with Aston University and SEARCA adds independent, scientific rigour to the work we do and amplifies our message to government policy makers. We are grateful to Innovate UK for their ongoing support through the Energy Catalyst Programme, which is accelerating our development.” At the conference Dr Roeder has been explaining how independent environmental and social research can increase farmer incomes, equality of opportunity, food security and decarbonisation benefits. She said: “Engaging with stakeholders and working in partnership across organisations is vital to the successful adoption of new technologies. I am delighted to have had the opportunity to host an event with our project partners at this prestigious conference, bringing the cutting-edge research of using rice straw for clean energy to the forefront of the rice research community and supporting the pathway to net zero.” Dr Glenn B Gregorio, Center Director of SEARCA, added: "We are gaining insights into the environmental impact of rice straw utilisation and implementing policies to unleash its potential to empower us to make informed decisions that are instrumental to climate change mitigation and decarbonisation," Professor Rex Demafelis, University of the Philippines, is also working with SEARCA and is leading the project on life cycle analyses and measurements of rice straw greenhouse gas emissions. He said: “Rice straw is a valuable resource, and we are grateful to be part of this team which seeks to harness its full potential and promote circularity, which would ultimately contribute to our goal of reducing our greenhouse gas emissions.” ENDS The Supergen Bioenergy Hub works with academia, industry, government and societal stakeholders to develop sustainable bioenergy systems that support the UK’s transition to an affordable, resilient, low-carbon energy future. The Hub is funded jointly by the Engineering and Physical Sciences Research Council (EPSRC) and the Biotechnology and Biological Sciences Research Council (BBSRC) and is part of the wider Supergen Programme. For further information contact Rebecca Fothergill and Catriona Heaton supergen-bioenergy@aston.ac.uk Follow us on Twitter @SuperBioHub Visit our website at supergen-bioenergy.net Visit our YouTube Channel to watch the video on Carbon Balance FAO: RICE PRODUCTION IN THE ASIA-PACIFIC REGION: ISSUES AND PERSPECTIVES - M.K. Papademetriou* (fao.org) https://www.fao.org/3/x6905e/x6905e04.htm About Aston University For over a century, Aston University’s enduring purpose has been to make our world a better place through education, research and innovation, by enabling our students to succeed in work and life, and by supporting our communities to thrive economically, socially and culturally. Aston University’s history has been intertwined with the history of Birmingham, a remarkable city that once was the heartland of the Industrial Revolution and the manufacturing powerhouse of the world. Born out of the First Industrial Revolution, Aston University has a proud and distinct heritage dating back to our formation as the School of Metallurgy in 1875, the first UK College of Technology in 1951, gaining university status by Royal Charter in 1966, and becoming The Guardian University of the Year in 2020. Building on our outstanding past, we are now defining our place and role in the Fourth Industrial Revolution (and beyond) within a rapidly changing world. For media inquiries in relation to this release, contact Nicola Jones, Press and Communications Manager, on (+44) 7825 342091 or email: n.jones6@aston.ac.uk
Think your city is ready for a cyber-attack? Think again according to our experts
There is no way around it; every day there are new cybersecurity threats to not only individuals, but governments at all levels as well. There have been some high-profile breeches that involve major cities like Atlanta and Baltimore. But those attacks are going to all levels, and recent research has shown most municipalities and cities are ill-prepared for cyberattacks. Research conducted by Donald Norris, PhD, and Laura Mateczun, JD, of the University of Maryland, Baltimore County along with William Hatcher, PhD, Wesley Meares, PhD, and John Heslen, PhD, of Augusta University, found various reasons why local governments struggle with cybersecurity. The research shows local governments recognize the need for cybersecurity but are not taking crucial next steps to ensure cybersecurity by integrating policies into daily management practices. Not just that, some local governments were unaware how often they were under cyberattack. Throw in budgetary constraints, and it leads local governments to be in a tough situation. That, unto itself, is a major sticking point, but the burden could be lessened. “Effective cybersecurity is expensive and too much of a strain on the budgets of many cities and counties,” said Hatcher, chair of the Department of Social Sciences in Pamplin College of Arts, Humanities, and Social Sciences at Augusta University. “This is why we suggest regional solutions to the program, so multiple governments carry the cost.” Meares, associate professor and MPA director in Pamplin College, added it’s not just the financial aspect, but said there’s a shortage of cybersecurity talent nationwide, which compounded with limited budgets, makes it tough to compete. In the quest for talent between private and public sector, usually the private sector can offer more to entice a cybersecurity expert to come work for them. There’s also an issue of many local governments using dated technologies, which may be easier for cyber criminals to attack. “Local government is increasingly being more digitally connected, with vital infrastructure, data and services connected which creates more opportunities for cyber-attacks. Additionally, local governments tend to lag in updating critical technology due to limited resources (both human and financial resources),” added Meares. None of this comes as a surprise in the lack of cybersecurity training. “It’s an expensive service for local governments to provide. This is why we suggest more budgetary support for the training,” said Heslen, assistant professor in Pamplin College. “We’re also unsurprised because local governments often struggle to fund professional training in other areas.” But researchers say there are ways to improve upon safety of critical data most notably adopting dedicated cybersecurity budgets funded at an appropriate level in all local governments. Those resources can help address many limitations in local government cybersecurity programs, from staffing and hardware and software deficiencies to awareness training for all parties in local governments. They also recommend the adoption and implementation of cybersecurity policies to manage and regulate actions taken by all that affect the organization’s cybersecurity. By taking the recommended actions, local governments will have a better chance to provide high levels of cybersecurity and protect their information assets more effectively. This is an important topic and if you are a journalist looking to know more about the importance of being ready and able to react if and when a municipality comes under threat from a cyber-attack - then let us help/. William Hatcher and John Heslen are both available to speak with media - simply contact them now to arrange an interview today.
'Shake it Off' - Do Grammy-Winning Pop Artists Take More Creative Risks Than Their Runners-Up?
Taylor Swift has had a career marked by an evolution in sound and style. Swift emerged into the industry a country star and was later rebranded a pop icon. She’s gone on to explore alternative rock and indie folk sounds. Research by Giacomo Negro, professor of Organization & Management and professor of Sociology (by courtesy), suggests Grammy award wins may be credited as the catalyst for these changes. Swift, who holds 11 Grammy awards, won her first in 2010, taking home Album of the Year for country album “Fearless,” then again for her first exclusively pop album “1989” and again in 2021 for her indie folk album “Folklore.” Each time she earned another Grammy, she tried something new. Swift is not the only one. After winning Album of the Year in 1988 for classic arena rock album “The Joshua Tree,” U2 released “Achtung Baby,” an album that dabbled with kraut rock and electronic music. Similarly, Fleetwood Mac’s “Rumours” won them Album of the Year in 1978, after which, they released their double album “Tusk,” an experimental record that incorporated punk-rock. Does Missing out on a Grammy Win Make Artists Timid? Negro’s research shows Grammy award winners tend to release albums that are more distinct from the work of other artists, whereas Grammy nominees who do not win create music that is more similar to other artists than they had prior to their nomination. Negro co-authored the research with Balázs Kovács from Yale University and Glenn Carroll from Stanford University–a culmination of more than five years of work. Negro says he has always been interested in cultural production, and he set out to study the patterns of differentiation in the music market. He chose the Grammys because these symbolic awards provide a situation similar to a natural experiment that is hard to find in real life or without a controlled environment. The Grammys are also unique because they share the names of both the award winners and the nominees, presenting a comparison among candidates of similar quality. To explore this question, Negro obtained data from four main sources: Grammy Awards Academy, online music database AllMusic, Spotify, and Billboard. From the academy information, he collected data for the Grammy nominated artists and winners from 1959 to 2018 in four “general” categories: Album of the Year, Record of the Year, Song of the Year,and Best New Artist. From AllMusic, they collected data based on the Grammy information that included artist name, recording name, year of release, record labels the artists released the music with, the production team they worked with, and the stylistic tags attached to each recording. Spotify holds a repository of popular songs; from here, they sourced data on the songs’ sonic features, which are the objective parameters of the music that qualify how the music sounds and is measured by algorithms, including tempo, genre, and key. Looking at the Billboard charts for the 2000s, they found the most albums that sold the most copies. “We combined all of this information coming from different sources, which was a challenge and an endeavor by itself, to attach information related to styles, sonic features, performance on the chart, and performance with the awards,” Negro says. They compared albums of Grammy winners with the albums of the nominees, then compared these with albums from a group of artists in the general market matched on a series of characteristics (such as genre and length of recording career). The researchers found that after artists win a Grammy, they become more experimental with their work, whereas the runners-up make music that is stylistically more conventional. This latter result was unexpected. Negro argues that there is value to be seen in the Grammys–even though it may be criticized for being too commercial or questioned for its relevance–because it has an impact on the music market and the careers of artists who are nominated and awarded. “These prizes celebrate creativity and innovation but may have unintended consequences in terms of their artists’ behavior,” he adds. “If more people become more conventional because of not receiving an award, one implication for cultural production is that awards have mixed impact. They benefit winners because they afford them more autonomy and, perhaps, confidence to explore new ideas, but they don’t necessarily benefit innovation in the field overall because more artists are just becoming more conventional.” He offers that, conversely, there may be a positive impact for artists who were not nominated at all. These artists may try to imitate the winners and try different things in the future. From this, it is clear that there is a benefit to mention who wins an award, but he says it is inconclusive whether there is a benefit to sharing the names of shortlisted candidates. What are the Greater Cultural Implications? “It’s interesting to observe how cultural production is sensitive to symbolic awards,” Negro says. “We tend to think that artists mainly follow their muse or their inspiration, but they respond to the stimuli around them.” Negro speculates that the results found in this study might apply to other industries in which producers or artists can combine different elements of styles to create their products, such as book publishing, visual arts, film, or television. He adds, these results may apply more generally to other markets and professional settings, in which employers create programs of rewards for employees. A bestowal of such awards may empower winners to continue with their behaviors, while discouraging those who were not recognized for their efforts, leading them to return to more typical behaviors. Negro is interested in following up this research by looking at the general impact of all Grammy Awards–not just the general ones–to see if specialized awards have a similar impact. He is also curious to investigate the patterns of collaboration between artists, and if stylistic changes are related to changes in the people artists work with. When Business Meets Research, What Can Students Take Away? Negro says this research also yielded findings that his team did not expect, as in the difference between winners and non-winning nominees. Where they thought they may see similarities, they, instead, saw differences, reiterating the importance of questioning how industries operate. To inquisitive students he advises, “Keep your eyes open and be curious about understanding why or how things work the way they do. Then, be persistent because it can take a long time to bring your idea to fruition.” Interested in knowing more or connecting with Giacomo Negro - simply click on his icon now to arrange an interview or time today.
Promoting your expertise just got easier with a host of new platform features. Well the world’s best platform for Expertise Marketing just got even better! We’ve just released the latest release of ExpertFile and it’s huge. Our newly designed, mobile-ready platform provides the most intuitive, collaborative solution for creating, managing, and showcasing your experts and insights. Whether you are managing content directly on your website or promoting it through one of our powerful distribution channels like our expertfile.com search engine used by leading media outlets, you will find a lot of great new features packed into this release. With a host of new and enhanced features, streamlined workflows and more advanced analytics we’ve made showcasing your expertise, capturing valuable inquiries, and tracking your results easier than ever. You will see some exciting improvements that enable you to create highly customizable, searchable directories and media-rich profiles and content features to sharing valuable expert insights with detailed Posts and Q&A. Built for marketing and communications professionals and compatible with your current systems we continue to take the burden out of managing your expert content, and eliminate the need for ongoing, costly or time-consuming IT projects. The following highlights some of the great new features and functionality that can be found across the platform. We hope you take a moment to explore the new ExpertFile. And please let us know what you think! Cheers, Robert ------------ Robert Carter Co-Founder & VP Product | ExpertFile A Quick Tour of What's New with the ExpertFile Platform Home Screen Experience the power of the ExpertFile Platform from the moment you log in. The *NEW* Home Screen is your gateway to a wealth of essential information related to your account, key analytics, recent activities and more. With intuitive menus and a new universal search bar for easy discovery, the Home tab is your jumping off point for effortlessly exploring all your expert content and quickly connecting with valuable inquiries. Our refined layout features clear tab structures, quick action buttons and links making it a breeze to create and manage your experts and their insights, whether creating detailed media-rich profiles, insightful posts, Q&A or other featured content. Plus, gain valuable insights and optimize your expertise marketing strategy with convenient access to resource links and tools to grow your online presence both on your website, through Google or by one of our powerful distribution channels. New Home Screen features include: Quick action buttons to access all frequent activities Universal search capabilities for all your expert content User/license overview Analytics summary Recent content & login activity People Tab Manage your experts and your team through the People tab. Quickly add users and create captivating mobile-ready profiles that showcase their knowledge and thought-provoking content. Effortlessly update experts profiles using our user-friendly inline editor or take advantage of bulk actions to make changes across your entire team. Easily create and assign your experts to categories and tags enhancing discovery and building of custom directories and featured content. Transition profiles seamlessly from drafts to public visibility, or establish private password-protected viewing for exclusive restricted access directories and targeted profile outreach. Build the perfect support network. Manage your experts, their content, and inquiries with ease, while collaborating with diverse teams. With unlimited admins and agent users, we allow for more efficient management and better visibility across your entire roster of experts or within specific groups of experts. Easily add users from a diverse range of departments such as marketing communications, digital, research, analyst relations, and more to help maintain fresh and engaging expert content and ensure you never miss valuable inquiries. Assign agents to make edits or handle inquiries on an expert or multiple experts behalf. Extend your reach with access to leading tools for leveraging your experts, including easy export functionality and variety of integrations options for your website and with external platforms. New People Tab features include: New user setup enhancements Streamlined profile status options Advanced filtering capabilities People specific activity log Post Tab The Post tab is the starting point for sharing your organization’s insights on current news, trending topics and more by creating shareable Posts that connect back to your experts. Interactive and mobile-ready, Posts let you quickly deliver expert, SEO friendly content to your audiences on any device at any time. Quick links allow you to create drafts including using our new AI Brainstorming feature to help generate ideas and initial drafts. For more interaction with your expert Posts streamline content discovery and expand your content distribution capabilities by tagging your Posts. Whether you choose to publish immediately or schedule for future release, you have the flexibility to align your content with breaking news, important announcements, cyclical trends or your marketing calendar. Finally increase the power of Posts by assigning individual experts to each post to better connect your insights to your experts, driving more profiles views and valuable inquiries. New Post Tab features include: Quick create button with AI brainstorming Advanced filtering capabilities Bulk action management options Connected “experts” visibility Enhanced tag management Post specific activity log Q&A Tab The Q&A tab makes leveraging the power of Q&A easy. Deliver insights through expert curated Q&A, either with a single question and answer from an expert or organization, or allow for multiple experts to provide a variety of answers. By connecting your answer to your experts, you’ll drive profile views and capture valuable inquiries. Streamline content discovery and expand your content distribution capabilities by tagging your Q&A. New Q&A Tab features include: Quick create button Advanced filtering capabilities Bulk action management options Connected “experts” visibility Enhanced tag management Q&A specific activity log Analytics Tab Track your performance with the customizable features of the new Analytics Tab. Access current metrics across all important areas from your people to Posts, Q&A and inquiries. Define your view by type and time period. Quickly export your monthly PDF reports or create custom exports to allow for detailed reporting that matches your organization’s reporting cycles. Easily export all your metrics to create additional reports in other systems you currently use. New Analytics Tab features Include Content-type specific reporting Date range filtering Customizable graphing capabilities Enhanced data exports Downloadable monthly reports Bulk actions & Filtering Inquiries Tab The Inquiries tab provides access to all the capabilities you need for viewing, managing and responding to your opportunities. The layout lets you quickly understand the nature of your incoming inquiries whether they’re related to media, speaking, research, customer/business requests and more. Quickly view key details of all incoming inquiries including time-sensitive requests that require immediate follow-up. Activate only the type of inquiries you’re looking to receive through our inquiry type setup. At the same time keep unwanted messages away from your experts with our AI Quarantine function that monitors all your incoming inquiries and proactively blocks messages that can be reviewed later. Ensure total visibility with our mailing list functionality that enables inquiries to be seen by type beyond the specific setup for each expert. New Inquiry Tab features include: Enhanced AI Quarantine protection Organization wide blocking Network level blocking Enhanced inquiry filtering Inquiry specific activity log Settings The new Settings section provides easier more intuitive access to a wide variety of account customizations and system settings to tailor your implementation. This includes access to integration options from Custom API to Embeds and our WordPress plugin. New Settings Section features Include Enhanced brand management capabilities Improved asset uploader Refined layout New “Customer Success” resources
