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World Cup 2026: Hofstra experts on the science, health, and business behind the tournament.

The 2026 FIFA World Cup comes to the New York metro area, and Hofstra University is ready. From the training room to the boardroom, Hofstra faculty bring research-backed expertise to the stories journalists are chasing this tournament season. Health and Performance on the World Stage Expert insight on what it takes to compete and recover at a World Cup. The Cultural Game Why soccer means what it means and what this World Cup moment represents The World Cup has always been about more than the game. Brenda Elsey, Professor of History, studies soccer as a cultural and political force across the Americas -- from grassroots identity to gender and power. She can speak to what this tournament represents as a historical moment, on and off the field. Expert Brenda Elsey - History Competing at this level means managing the body and the mind across weeks of high-stakes matches with almost no recovery time. Hofstra's health and kinesiology faculty are your sources for the stories behind the performance. Experts Jayne Ellinger - Athletic Training Katie Sell - Exercise Physiology Anna Len - Physical Therapy Genevieve Weber - Mental Health The Cultural Game Why soccer means what it means and what this World Cup moment represents The World Cup has always been about more than the game. Brenda Elsey, Professor of History, studies soccer as a cultural and political force across the Americas -- from grassroots identity to gender and power. She can speak to what this tournament represents as a historical moment, on and off the field. Beyond the Pitch What the World Cup does to cities, economies, and public health systems From local business impact and tourism economics to disease surveillance and emergency preparedness - Hofstra faculty are ready to talk. Experts Andy M. Forman - Marketing & Tourism Lauren Hindman - Management Martine Hackett - Population Health Meshack Achore - Population Health

World Cup 2026: Story Angles Beyond the Pitch

The 2026 FIFA World Cup will be one of the biggest sports stories of the year, with matches underway across Mexico, Canada and the United States. But the story will reach well beyond the field. As the tournament moves from city to city, it will bring host communities, public agencies, local businesses and civic leaders into the spotlight. That creates a wide range of story angles for journalists, from public health and safety, tourism and economic impact to sports technology, fan culture, athlete performance, national identity and the politics of international sport. Institutions using ExpertFile are helping media cover these broader World Cup stories through dedicated Topic Authority Hubs, Spotlight posts and expert profiles featuring trusted sources across health, business, technology, public policy, culture and sport. Featured World Cup Expert Hubs With the World Cup coming to the New York metro area, Hofstra University’s hub brings together experts on athlete health, recovery, injury prevention, mental performance, public health, tourism, local business impact and the cultural history of soccer. Explore Hofstra’s World Cup 2026 Hub. Source: Hofstra University The University of Delaware’s hub focuses on player safety, concussion research, sports analytics, tourism, youth development, fan behavior, shared experiences and the science behind elite competition. Explore the University of Delaware’s World Cup 2026 Hub. Source: University of Delaware Carnegie Mellon University’s hub looks at the tournament through the lenses of geopolitics, diplomacy, sports marketing, fan engagement, AI, robotics, biomechanics, human performance and emerging sports technologies. Explore Carnegie Mellon’s World Cup 2026 hub. Source: Carnegie Mellon University Emory University’s Goizueta Business School hub explores World Cup 2026 through the business of the tournament, including host city economics, ticket pricing, fan engagement, sports marketing, global sponsorship, brand strategy and the rise of the player brand. Explore Goizueta Business School’s World Cup 2026 hub. Story Angles As coverage plans take shape, these are some of the World Cup 2026 story angles journalists may want to explore. The Topic Authority Hubs featured above offer a helpful starting point, with Spotlight posts and expert profiles connected to many of these issues. Journalists can also search directly on expertfile.com to find additional academic experts who can bring depth, context and clarity to their coverage. The politics behind the tournament The World Cup is never just about sport. It can become a global stage for diplomacy, national pride, protest, soft power and political tension, with countries not only competing on the field but also presenting themselves to the world. For journalists, that creates timely story opportunities around national identity, international relations and the political flashpoints that often surface around major global sporting events. The next generation of fans A World Cup can shape how young people connect with sport, family, community and national identity. For many children and teenagers, this may be the first tournament they experience in a big way — at school, at home, in their community or through local soccer programs. The mental pressure of representing a country Few sporting events carry the emotional weight of the World Cup. Players are not just competing for clubs or contracts. They are carrying national expectations in front of a global audience, often under intense media and social media scrutiny. The science of movement under pressure World Cup matches are full of moments that happen almost too quickly to see: a sudden change of direction, a hard landing, a collision, a late tackle, a split-second decision to accelerate or pull back. Experts can help explain the biomechanics behind elite soccer movement, how the body absorbs stress during competition, and why injuries such as ACL tears and concussions remain such important issues at the highest level of the game. How technology is changing the game AI, sports analytics, wearables, robotics, motion tracking and virtual experiences are changing how soccer is played, trained, analyzed and watched. Some of this technology is visible to fans. Much of it is happening behind the scenes. The hidden science behind the tournament Some of the most important parts of the World Cup are easy to overlook. Playing surfaces, stadium preparation, natural grass requirements, turfgrass systems and venue logistics all play a role in the quality of the tournament. What host cities gain — and what they have to manage The World Cup can bring major attention to host cities, along with increased demand on hotels, restaurants, transportation systems, small businesses and public services. The story is not only how many people visit, but who benefits and what remains after the tournament moves on. Sports analytics in action Data is now part of how elite soccer is understood, taught and analyzed. From performance trends to real-time decision-making, analytics can help explain what is happening inside the game and how teams, coaches and analysts evaluate play at the highest level. Soccer as culture and identity For many fans, soccer is tied to family, community, immigration, history and belonging. The World Cup offers a chance to tell stories about fan culture, grassroots soccer, Latin American soccer history, gender and power in the sport, and why watching together can feel so meaningful. Public health and mass gatherings Millions of fans travelling across borders and gathering in stadiums, fan zones and public spaces create important public health questions. Cities need to think about disease surveillance, emergency preparedness, health system readiness and health equity — all while hosting one of the most visible events in the world. About ExpertFile ExpertFile helps organizations become the most trusted and visible source of expertise in an AI-driven world. The platform combines expert profiles, content publishing, inquiry management, analytics and media distribution into a single Visible Authority infrastructure - enabling universities, healthcare organizations, corporations and associations to improve how their expertise is discovered, cited and engaged across search engines, AI assistants and media channels. Built-in workflow orchestration, governance controls and compliance oversight help organizations reduce risk and achieve greater impact with existing resources. Trusted by leading institutions including Carnegie Mellon University, the Massachusetts Institute of Technology (MIT) and ChristianaCare, ExpertFile helps organizations unlock the full value of their expertise at scale. The ExpertFile Mobile App connects journalists, conference organizers, policymakers, researchers and industry partners with authoritative expertise across more than 50,000 topics.

Research Matters: Water, Water Everywhere — and Lots to Drink

Researchers at the University of Rochester have discovered a better way to turn seawater into drinking water as climate change, population growth, and drought intensify pressure on freshwater supplies. Desalination, as the process of converting saltwater to freshwater is known, has been used for some time. But desalination methods commonly used today have significant drawbacks: they require large amounts of energy and generate brine waste that can damage marine ecosystems. Enter University of Rochester optics and physics professor Chunlei Guo and his research team, who have developed a solar-thermal desalination technology that converts seawater into drinking water without chemical additives and without producing the harmful brine. Their system uses a specially engineered solar panel made of “superwicking” black metal etched with ultrafast lasers that allow it to absorb light and attract water. The panels have a laser-treated “active” region that pulls a think layer of water across the surface, absorbs sunlight, distills the water, and deposits leftover salts and minerals onto the untreated “passive” region. The technology also transforms waste into a resource. Instead of generating brine, the process captures salts in solid form, creating opportunities to recover valuable minerals. Guo's team has already demonstrated the ability to extract lithium, a critical component in rechargeable batteries, from salt-rich water sources. For reporters covering sustainability innovation, Guo is available to discuss: • Why desalination is becoming increasingly important worldwide • The environmental challenges associated with current desalination technologies • How solar-powered desalination works • The role of advanced materials and laser engineering in water purification • Recovering valuable minerals such as lithium from seawater • The future of sustainable water and resource management With an estimated 2.2 billion people worldwide lacking access to safely managed drinking water, Guo's research offers a glimpse of how next-generation technologies could help address both global water shortages and growing demand for critical minerals. Researchers recently explained their method in a paper published in Light: Science & Applications. Journalists can connect with Guo by contacting Luke Auburn, director of communications at the University of Rochester’s Hajim School of Engineering and Applied Sciences, at luke.auburn@rochester.edu.

Announcing Major AIQ Enhancements to Improve Inquiry Quality, Relevance and Routing

ExpertFile is announcing major enhancements to AIQ Intelligent Inquiry Qualification, our AI-powered inquiry management feature that helps organizations evaluate, prioritize and route inbound requests from journalists, event organizers, prospective customers, donors, prospective students, research partners, policymakers and other key audiences. These enhancements significantly expand AIQ well beyond its original quarantine capabilities, helping organizations do more than filter unwanted messages. We've designed the new AIQ to provides a more intelligent way to understand the intent behind each inquiry, assess its relevance and ensure valuable opportunities are routed to the right person or team. “We are helping organizations better understand the intent behind each request, protect expert time and ensure valuable opportunities are recognized, prioritized and routed to the right people. Robert Carter - Co-Founder & VP Product Our experience has shown us that as organizations invest more in making their experts, research and knowledge more discoverable across websites, search engines and AI-driven channels, inbound inquiry volume continues to grow. That visibility creates real opportunity, but it also brings more noise from unwanted or unaligned inquiries. While some inquiries are highly valuable. Others are vague, promotional, misdirected, abusive or unrelated to the organization’s expertise. And too often, all of these messages arrive through the same expert-facing channels. We've learned that without a smarter intake layer, important opportunities can be delayed, misrouted or missed entirely. That is the problem these AIQ enhancements are designed to solve. A Shift from Strictly Quarantine to Quality AIQ was first developed to help organizations protect experts from unwanted, irrelevant or inappropriate inquiries. That remains important, and does a great job, but the challenge has grown. Today, organizations need more than a filter. They need a way to evaluate inquiry quality, understand intent and route legitimate opportunities with greater confidence. These latest AIQ enhancements move the feature from a quarantine-focused workflow to a more complete inquiry qualification system. AIQ now evaluates the full context of each inquiry, including the message content, tone, specificity, intent and alignment with accepted inquiry types. The goal is not simply to determine whether a message should be blocked. The goal is to understand whether it represents a legitimate opportunity and where it should go. For organizations that simply display and expert's email this is a level of judgment traditional email spam filters are not designed to provide. While Spam filters can help identify suspicious or malicious messages. They cannot reliably determine whether a journalist submitted through the wrong form, whether a donor inquiry should be routed to advancement, whether a prospective partner is describing a real opportunity, or whether a request aligns with the organization’s expertise and workflow. AIQ is designed for that more nuanced work. Here is a Breakdown of What’s New in AIQ Two significant enhancements are now part of the new AIQ workflow: Inquiry Relevance Evaluation assesses whether a message meets the professional standards of the organization’s inquiry workflow. It helps distinguish meaningful requests from those that are vague, promotional, abusive, unrelated or outside the scope of the organization’s expertise. Inquiry Type Evaluation reviews the actual content of the message, independent of the category selected by the sender. This is important because people often choose the wrong form option. A journalist may submit through a general inquiry form. A donor may select the wrong category. A prospective partner may describe an opportunity that should be routed somewhere else. AIQ helps recognize the true nature of the request so it can be reclassified and directed appropriately. Together, these enhancements help organizations identify valuable inquiries more accurately, reduce unnecessary manual triage and protect expert time. Why This Matters High-value inquiries often do not arrive perfectly packaged. A media opportunity may look like a general question. A speaking request may come through the wrong channel. A customer or partner inquiry may be sent to media relations when it is really a business development opportunity. When these requests are misdirected, they can sit in the wrong inbox, create extra work for staff or disappear entirely. AIQ helps close that gap. “AIQ is not just about blocking bad messages,” said Robert Carter, Co-Founder & VP Product at ExpertFile. “We are helping organizations better understand the intent behind each request, protect expert time and ensure valuable opportunities are recognized, prioritized and routed to the right people. A misdirected inquiry can represent a media opportunity, speaking engagement, partnership or business opportunity that an organization cannot afford to miss.” For communications, marketing, advancement, research, enrollment and administrative teams, this creates a smarter front door for inbound demand. Fully Deployed and Operating at Scale The latest AIQ enhancements are now fully deployed across the ExpertFile platform. They are not beta features or future roadmap items. AIQ is actively processing inquiries today and has achieved a 99.9% success rate in accurately evaluating and routing inbound requests. “We spent considerable time stress-testing this before full deployment,” said Dan Stanhope, Head of Software Development at ExpertFile. “The goal was never just to block bad messages — it was to make sure legitimate, high-value inquiries couldn’t slip through unrecognized. When you combine deep semantic analysis with a trained human review layer, you get a level of accuracy that no standalone spam filter can come close to matching.” Helping Organizations Capture More Value From Expert Discovery Expert discovery does not end when someone finds an expert profile, research page or Expert Center. The next step is making sure the right inquiry reaches the right person. That is where AIQ plays an important role. By expanding AIQ’s ability to qualify, classify and route inbound requests, ExpertFile helps organizations move from visibility to action. AIQ helps ensure that legitimate opportunities are recognized, prioritized and routed efficiently, while low-quality or irrelevant messages are filtered out of the process. For universities, healthcare systems, corporations and associations, this means less noise, better routing and more confidence that valuable opportunities are not being missed. The enhanced AIQ feature is available now as part of the ExpertFile platform. Read the full announcement here: https://exprt.co/AIQ Already a customer...talk to your dedicated Customer Success Team member who can tell you more about this great feature.  Looking to implement something like this for your organization.  Learn more about ExpertFile at expertfile.com/getstarted and request a demo or FREE trial.

What's in the Water? New Research Brings Weekly River Health Data to the Public

A recent article in the Fredericksburg Free Press highlighted a new University of Mary Washington initiative that is testing the Rappahannock River weekly for fecal coliform bacteria and sharing the results publicly. Led by Associate Professor of Earth and Environmental Science Tyler Frankel, the program aims to provide residents with accessible information before swimming, fishing, paddling, or otherwise enjoying one of the region's most important waterways. Dr. Tyler Frankel is an Assistant Professor in the Department of Earth and Environmental Sciences at the University of Mary Washington. He is an expert on ecotoxicology, specifically the impact of pharmaceutical, industrial waste products, & pesticides on aquatic wildlife. View his profile The project addresses a significant gap in environmental monitoring. While bacteria levels can change rapidly following rainfall and other environmental conditions, routine testing has historically been limited. Frankel and his student research team are collecting samples from five locations along the river and building a long-term database that can help identify contamination trends and potential pollution sources. The effort also provides valuable hands-on research opportunities for students while generating information with direct public health benefits. “There isn’t really a program that exists like that for the Rappahannock where the public can get access to weekly data sets.” — Tyler Frankel, Associate Professor of Earth and Environmental Science, University of Mary Washington The research focuses on fecal coliform bacteria, including E. coli, which can enter waterways through sewage, failing septic systems, agricultural runoff, pets, wildlife, and other sources. Elevated levels can pose health risks to people who come into contact with contaminated water, making timely and accessible monitoring an important tool for both recreation and environmental stewardship. Connect with an Expert Interested in discussing water quality monitoring, bacterial contamination in rivers, watershed management, citizen science, or environmental health risks? Connect with Tyler Frankel, Associate Professor of Earth and Environmental Science at the University of Mary Washington, for expert insight into water quality testing, pollution tracking, environmental monitoring, and the science behind protecting freshwater ecosystems.

The Business of Youth Soccer and Youth Sports Participation

With the 2026 FIFA World Cup less starting this week, the University of Delaware's John Allgood is available to discuss the business of soccer, youth sports participation and the tournament's impact on communities and the economy. A former United Soccer League top executive and instructor of sport management, Allgood has firsthand experience in both the business and development sides of the sport. Through his experience as a USL franchise owner, Allgood can discuss the World Cup’s economic impact and why the sport is a unifying force. He can discuss how the World Cup will boost participation and fan interest in soccer, especially among youth players. Allgood can address the tiered structure of soccer in the U.S., including the pay-to-play system in youth soccer that is different from development models in other countries. To arrange an interview with Allgood, send an email to MediaRelations@udel.edu.

World Cup 2026: Former soccer executive analyzes tournament economics and youth soccer structure

With the 2026 FIFA World Cup days away, the University of Delaware's John Allgood is available to discuss the business of soccer, youth sports participation and the tournament's impact on communities and the economy. As a former United Soccer League (USL) top executive, Allgood brings firsthand experience and knowledge of the commercial operations and development sides of the sport. He also currently serves as an instructor of sport management at UD. Areas of expertise relevant to the World Cup include: • Economic impact: How the tournament will drive local revenue. • The business of soccer: Sports marketing and the commercialization of global sports entertainment. • U.S. youth soccer: The tiered structure of soccer in the U.S., including the pay-to-play system in youth soccer that is different from development models in other countries. • Participation and interest: How the World Cup will boost participation and fan interest in soccer, especially among youth players. • Soccer as a unifying force: The sports' social impact and how it brings people together. To reach Allgood directly and arrange an interview, click the "contact" button on his profile. Interested journalists can also send an email to mediarelations@udel.edu.

Tick Population Surge Raises New Lyme Disease Concerns

A surge in tick activity across Connecticut is renewing concerns about Lyme disease, prompting experts to examine the environmental factors driving tick populations, the challenges of prevention, and the future role of vaccines. Recently reported by CT Community News and CTNewsJunkie, researchers are seeing unusually high numbers of ticks infected with the bacteria that causes Lyme disease, with infection rates reaching levels typically not observed until peak season. Experts point to a combination of environmental conditions, including a snowy winter that insulated overwintering ticks, milder seasonal temperatures, and continued residential expansion into wooded areas where ticks thrive. According to Dr. David Banach, an infectious disease specialist and epidemiologist at UConn Health, the increase in Lyme disease cases is influenced by multiple factors. While improved reporting may account for some of the rise, environmental conditions continue to play a significant role in the number of infections seen by clinicians each year. “Lyme disease is chronically underreported.” Dr. David Banach Dr. David Banach is an infectious diseases physician who leads UConn Health's Infection Prevention Program and serves as hospital epidemiologist. View his profile The article also explores ongoing efforts to develop new Lyme disease vaccines. Dr. Paulo Verardi, head of UConn's Department of Virology and Vaccinology, notes that vaccines could become an important tool in reducing disease risk, but cautions that vaccination alone will not solve the broader challenge posed by expanding tick populations and changing environmental conditions. Effective control, he argues, will require a combination of public education, land management, and efforts to reduce tick abundance. “To really control tickborne diseases, there needs to be more land management, public education and a drop in the overall tick population.” Dr. Paulo Verardi Dr. Paulo Verardi is a virologist who specializes in vaccine research and development. He is a Department Head and Associate Professor at UConn and a member of the Center of Excellence for Vaccine Research. View his profile As Lyme disease continues to spread across North America, understanding the intersection of climate, ecology, public health, and vaccine development is becoming increasingly important. Researchers are working to better understand why tick populations are expanding, how disease risk is changing, and what strategies can best protect people who live, work, and spend time outdoors. Covering Lyme or other tickborne diseases? We can help. To learn more about Lyme disease, tick-borne illnesses, vaccine development, infectious disease trends, and public health preparedness, connect with experts such as Dr. David Banach and Dr. Paulo Verardi, whose research and expertise help explain the growing challenges posed by tick-borne diseases.

Villanova Sports Business Expert Bret Myers, PhD, Previews the World Cup

Move over, American football fans. Hello, American… fútbol fans. Soon, the homes of NFL franchises like the Kansas City Chiefs, Dallas Cowboys and Philadelphia Eagles will play host to the 2026 FIFA World Cup, returning to the United States for the first time in 32 years. Through five-plus weeks of action-packed matches, soccer lovers from across the country—alongside more than 1.2 million international visitors—will flock to the nation’s metro areas to take in and celebrate the “beautiful game,” contributing to an atmosphere of revelry, drama and overall excitement. One person adding to the chorus of “olé”s will be Bret Myers, PhD, a sports business expert and professor of the practice of Management and Operations at Villanova University. Formerly a consultant with the Philadelphia Union, the Columbus Crew and Toronto FC, he recently shared some thoughts concerning the upcoming World Cup, its stateside appeal and the latest developments relating to the international contest. Q: The last World Cup game played on U.S. soil took place in 1994. How has soccer’s profile, and the American relationship with the sport, evolved since then? Dr. Myers: Undoubtedly, soccer has grown in this country since 1994 across all relevant metrics—namely, youth participation and academy development, domestic professional league development, TV and streaming viewership and the strength of the national team. A recent Economist survey even identified soccer as the third most popular sport in the country. A lot of that can be attributed to different demographic trends. Many Gen Xers grew up playing and following the sport, and Millennials and younger have become accustomed to engaging with it through social media. The popularity of EA Sports’ FIFA on gaming consoles has also helped with brand and player recognitions domestically. That said, while there have been many positive signs of growth, it is still a complex landscape in the U.S. Major League Soccer (MLS) has increased in quality over its 30 years of existence, but it has been challenging for them to carry the same kind of stature and appeal as the English Premier League, Mexico’s Liga MX, Spain’s La Liga and Germany’s Bundesliga—whose global broadcast rights and merchandising have attracted a lot of American fans due to higher standards of play and tradition. Q: How effective are promotions surrounding the World Cup? And do domestic professional and youth soccer teams benefit from the interest cultivated? DM: Honestly, it doesn’t take much to generate interest in World Cup games. Back in 1994, promotional efforts were arguably more important because soccer was in its infant stages of growth in the U.S., and the ticket prices were accordingly much lower, to spur demand. For this year’s World Cup, there’s an inverse problem. There is so much demand that FIFA is capitalizing with high ticket prices, unfortunately pricing out a lot of avid soccer fans. As for youth soccer and MLS, I don’t see a direct relationship between the promotional effort for the World Cup and the dynamics there. Participation in youth soccer is already high, and it has become a very competitive landscape with a lot of different tiers across multiple age groups, male and female. Meanwhile, MLS interest and ticket sales really boil down to the talent the league attracts. For instance, Lionel Messi’s decision to sign with Inter Miami was an enormous lift factor, bumping up attendance levels and increasing revenue levels for tickets, sponsorships and broadcast rights. Q: This year’s competition marks the first that will feature 48 teams, up from 32 previously. Could you speak about the logic and potential benefits of boosting the number of participants? DM: With the expansion of the World Cup field, there are certainly revenue benefits that come with more matches, more ticket sales, more consumption by fans and more viewership potential. That is the business side of things. From a competition standpoint, the clear beneficiaries are the smaller nations from less competitive continents that get the opportunity to participate, like Curaçao and Cape Verde. These teams are not going to win the World Cup, but they will make things interesting at times in the group phase, as there is always the potential for a surprise knockout or qualification for the next stage. Q: As Sports Illustrated reports, a series of rule changes have been put into effect for the World Cup to “maximize fairness and eliminate the dark arts.” Do you see any of these tweaks meaningfully impacting the product on the pitch? DM: While I think it’s good that FIFA is continuing to examine how to make the game safer, fairer and more exciting, I don’t think the World Cup is the place to experiment. Players should have the chance to get accustomed to rule changes during other types of competitions, so that they can better understand how they are being enforced. That said, in the long term, I think the proposed changes [aimed at preventing time-wasting and feigned injuries] will impact the sport positively. On-field theatrics compromise the integrity of the game, and most fans pick up on it and don’t appreciate it. Q: What elements of the upcoming tourney have you most excited? Are there any particular trends or stories you suggest fans track? DM: Personally, I’m satisfied to see that certain players are defying the traditional notion of an “age curve.” Many countries have players over 35 on their roster, with some of the bigger names being Messi (38), Cristiano Ronaldo (41) and U.S. team captain Tim Ream (38). It is also interesting to see the other end of the spectrum, with emerging talents like Spain’s Lamine Yamal (18) and Brazil’s Estêvão (19). With all the “GOATs” and “young bucks,” it isn’t exactly clear who is effectively the best player in the world right now. It’ll be interesting to see who emerges at the end of the World Cup to stake a claim.

Warming Waters, Wandering Sharks: Why Blacktip Sharks Are Moving North

As ocean temperatures continue to rise, researchers are seeing major changes in the migration patterns of blacktip sharks, and that could mean more encounters between sharks and humans along North America’s east coast. A recent CNN feature highlighted groundbreaking research led by Stephen Kajiura of Florida Atlantic University, whose team is tracking blacktip sharks using GPS tags and onboard cameras to better understand how warming waters are reshaping marine ecosystems. According to Kajiura, average winter water temperatures have risen by roughly 1°C over the past decade, causing blacktip sharks to shorten their traditional southern migration and remain farther north for longer periods. That shift is increasing shark activity near heavily populated beaches, including Florida’s New Smyrna Beach — often referred to as the “shark bite capital of the world” — and even farther north into areas like Long Island, where shark encounters have historically been rare. Stephen Kajiura is a Professor of Biological Sciences at FAU. He studies the sensory biology and behavior of sharks and their relatives as well as their seasonal migrations in southeast Florida. View his profile The research is helping scientists better predict when and where sharks are likely to gather near shorelines. Kajiura notes that blacktip sharks often hunt in the same shallow waters used by surfers and swimmers, where reflective movement from hands or feet can sometimes resemble bait fish. While shark bites remain uncommon, understanding migration behavior is becoming increasingly important for public safety, beach management, and climate research. Journalists covering climate change, marine biology, shark migration, or beach safety can connect with Stephen Kajiura to discuss how warming oceans are changing shark behavior and what coastal communities should expect in the years ahead.