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Biodiversity on the brink? Is there any stopping the damage to the Pervuian Amazon?

There’s nothing new or breaking about the importance of the Amazon rain forest. For decades, politicians, celebrities and most recently – even the Pope called on the world to act against the deforestation and further protection of the region. The impacts of this devastation are being felt around the world. The massive forests absorb greenhouse gases, and as deforestation occurs at a staggering rate – so too does the increase in climate change and global warming. But agriculture, mining and development seem to be ignorant to those requests and consequences. While a lot of attention naturally goes to Brazil, Peru’s is in just as much trouble. According to the United Nations, the country is one of 17 "megadiverse" countries on the planet containing 70 percent of the world's biodiversity. There’s still a l lot to know about the affects of deforestation and how losing over a million hectares of rain forest has taken a toll on fish, the ecosystem and the vast flora and fauna that remain undiscovered. That’s where our experts can help. Anthony Mazeroll, PhD, Professor of Biology at Soka University of America, is also Executive Director and Board Chair for the Amazon Research Center for Ornamental Fishes, which is devoted to sustainable breeding and conservation of the rainforest ecology. Dr. Mazeroll is available to speak with media regarding this and many other issues affecting the Amazon - simply click on Anthony’s icon to arrange an interview. Source:

Controversy surrounding the VIX benchmark — this expert saw it coming

There are a lot of eyes on the VIX benchmark these days as regulators explore potential flaws in the Cboe Global Markets product. Focus is on the monthly process through which the price of VIX futures contracts is calculated. According to a recent article on Bloomberg, “That monthly auction has been the focus of intense scrutiny this year, spurred by wild price swings and a 2017 research paper alleging the process is rigged. The stakes are big. Billions of dollars of derivatives contracts and exchange-traded products are tied to the index.” But should this be a surprise to anyone? As the article points out, a Texas McCombs professor has been looking into the VIP benchmark for some time now: “John Griffin, the University of Texas professor whose 2017 paper written with a grad student caught traders’ attention, believes someone is artificially suppressing the price of S&P 500 contracts, then profiting when the VIX settlement price comes in much higher. A more than $200 million distortion in the market was seen during the April 18 auction, he argues. ‘Since the public release and publication of our academic paper last year, the settlement deviations have substantially increased,’ he wrote in this week’s column. [Griffin is a regular columnist for Bloomberg.] ‘We are concerned that market participants may be reading our paper as a how-to-manipulate manual.’” This is a complex issue with literally billions of dollars at stake. And if you need to know more, that’s where our experts can help. Griffin is an educator and researcher in the structured finance field with respect to mortgage-backed securities and collateralized debt obligations. His expertise also includes international finance, institutional investment, and forensic finance, and his recent research focuses on understanding the role that conflicts of interest and misreporting by credit rating agencies and investment banks played in the financial crisis.Griffin is available to speak with media. Simply click on his icon to arrange an interview today. Source:

Smart Home and Connected Life

As Canadian consumers continue their Connected Life journey – one in which they have seen technology transition from the front office to our homes, from our homes to our fingertips and in our pockets - we are now at stage where tech is now on our bodies and soon will become omni present in our life. Canadian consumers have to decide how deep they want dive into the waters of the next wave of Connected Smart Home products. Join IDC Canada's Research Analyst of Consumer and Mobility Research, Manish Nargas as he explores the current status of the Smart home market, the consumer connected life and today's key players, platforms, technologies and early success stories. This dynamic and interesting session is being held on April 26. If you want to attend this this event as part of the press or for other media inquiries - simply click the analyst's icon to connect with us. To learn more about IDC Directions, please click the image below. Source:

Digital Transformation: Painting the picture of the Future

There has been an enormous amount of talk and attention dedicated to Digital transformation as of late. But what does DX really mean for your company, industry and Canada? Simply explained, and according to i-Scoop - Digital transformation is the profound transformation of business and organizational activities, processes, competencies and models to fully leverage the changes and opportunities of a mix of digital technologies and their accelerating impact across society in a strategic and prioritized way, with present and future shifts in mind. To learn more, join Nigel Wallis - IDC’s VP of IoT & Industry Research - at Directions Canada 2018, where Wallis will share insightful research on the implications of Digital Transformation for Canada’s key sectors and workforce. Explore the opportunities and pitfalls of acting on the 3rd Platform technologies. Spaces remaining are limited. Click the image below to register for this year’s IDC Canada Directions conference or simply click on Nigel's icon to arrange an opportunity to chat directly with him. Source:

Who's the best gift-giver? Baylor marketing expert shares her research findings

Meredith David, Ph.D., assistant professor of marketing, studies marketing strategies with an emphasis on consumer behavior and well-being. Her newest study on gift-giving centers on "social projection" -- making choices on behalf of others based on your own preferences. The research reveals that people who are “secure” in interpersonal settings are the ones most likely to engage in social projection (making choices on behalf of others based on their own preferences). Conversely, those who are “anxious” in such settings are less likely to assume that others share their own preferences and less likely to make choices for others based on their personal attitudes. “You’d think that secure people with lots of friends and healthy personal relationships would have a better idea of what someone would like as a gift, but that’s not the case,” David said. “This research shows that individuals who are anxious in interpersonal situations and who have fewer close, personal relationships are better at predicting what a person may like.” Dr. David’s research focuses on marketing strategies with an emphasis on consumer behavior and well-being. Recently, her research has explored how new media technologies, including smartphones, impact personal and workplace relationships. Dr. David has also published research related to customized pricing tactics, interpersonal attachment styles, and the pursuit of health goals. Her research appears in numerous journals including the Journal of Business Research, Journal of the Association for Consumer Research, Journal of Advertising, European Journal of Marketing, and Psychology & Marketing, among others. Dr. David has been interviewed and quoted for her research in many national and international news outlets, including ABC News, Fox News, Oprah.com, Redbook Magazine, Consumer Reports and Health Magazine. Source:

Baylor Biology Professor Travels To Antarctica To Study Leopard Seals As Part Of NSF-Funded Research

As part of an $800,000 National Science Foundation-funded project, Stephen J. Trumble, Ph.D., associate professor of biology at Baylor, and other experienced Antarctica researchers from the University of California, Santa Cruz and Colorado State University will work to gain an understanding of the foraging ecology and physiology of the leopard seal, an Antarctic apex, or top, predator. “This three-year project will collect data on foraging and dive behavior, diet, habitat use and fuel use in leopard seals,” Trumble said. “Ultimately, the goal is to relate foraging behavior with physiological performance and determine physiological limits. The estimated physiological limits combined with habitat modeling will help us understand how leopard seals may respond and cope with a changing Antarctic environment.” Trumble and his fellow researchers will conduct their research at the remote Cape Shirreff Field Station on Livingston Island, relying on 55-years of combined experience and lights to navigate the terrain in the dark while searching for leopard seals. A vertebrate physiologist and expert in marine mammals, Trumble has made his fair share of national research headlines since he began working at Baylor in 2008. Along with his graduate students in his Laboratory of Ecological and Adaptational Physiology (LEAP), Dr. Trumble investigates and publishes on basic and applied research involving skeletal muscle physiology, organismal energetics, lipid biochemistry, digestive physiology and health indices in models ranging from rats to seals to whales. Source:

Trade wars – is America’s economy collateral damage?

There’s been a lot of tough talk on trade coming from Washington as of late. With debates and even some delusions about trade surpluses and deficits,it’s feed for the political fodder, but are the politics behind the talk negatively impacting America’s economy? President Trump says he is standing up for American jobs, but by threatening to tear up NAFTA and imposing billions in tariffs on China, is starting a street fight with America’s traditional trading partners worth it? The common folk might think so. However, those who control the markets on Wall Street think not. The DOW is down. A lot. The NASDAQ is also falling. That means a lot of money is being lost and the ripples might be felt by middle America in the form of lost jobs. So, what exactly happens in a trade war? Is America truly getting the raw deal President Trump is claiming when it comes to doing business with China, Canada, Mexico and others? What will come of all the tough talk on trade? How will it impact the economy? There are many questions and issues to consider. That’s where the experts from Missouri State University can help. Dr. David Mitchell is a professor of economics and director of the Bureau of Economic Research at Missouri State. He is also an expert in economic forecasting and understanding market trends and direction. He can address what these trade wars will do for America's economy and what, if any, effects they will have on the American people. Click on his icon to connect with him. Source:

The increasing reaction to sexual harrasment

Dean Erika James published research on how firms respond to sexual harassment in 2006. She has updated her findings to include the influence of social media and how industry, especially Hollywood, responds to maintain reputation. Source:

Will an accident investigation sideline Tesla and ground its autopilot technology?

A fatal accident has left one person dead and Tesla in a bit of a freefall. Share prices are dropping, and people are talking about the future of the once untouchable Elon Musk and Tesla. It has been a tough month, especially since days earlier a fatal accident involved Uber Technologies Inc., and this has now raised questions about the self-driving features Tesla has become famous for. So, what will be the future of autonomous driving vehicles? And can a company like Tesla recover not only its reputation but its value? There are a lot of questions and that's where Kevin McFall, assistant professor of mechatronics engineering at Kennesaw State University, can help. His current research involves artificial intelligence and self-driving vehicles. Kevin is available to speak with media regarding this topic -- simply click on his icon to arrange an interview. Source:

Microsoft Working to Close the STEM Gap

Even with a higher priority placed on science, technology, engineering, and math (STEM) throughout education in the US, only a fraction of girls are likely to pursue a STEM career. According to the National Center for Education Statistics, while more than 57 percent of college undergraduates are women, only 18 percent progress into STEM careers. With a clear gap, Microsoft set out to better understand what causes girls and women to lose interest in STEM subjects and careers, as well as what strategies have the greatest potential to reverse the trend. According to Microsoft, the goal of the study “was to inform our work in this area and to share learnings with schools, government leaders, nonprofits, employers and others. What we learned is that conditions and context can make a significant difference to girls, young women and their interest in STEM. And the solution doesn’t necessarily require a curricula overhaul.” Dr. Shalini Kesar, Associate Professor of Information Systems at Southern Utah University and advocate for women in technology, has known for years that girls and young women are a critical missing part of STEM studies and careers. “The stubborn gender disparity in STEM fields has sparked important debates on the underlying reasons,” said Kesar. “Some attribute the gender disparity to social and infrastructural factors, lack of mentors and role models, and lack of awareness about what these fields offer in terms of educational and career opportunities. Others point to studies that indicate traditional mindsets of computing as ‘boring’ and ‘only for boys’ as a major reason why girls and young women do not consider a degree or career in this field.” The study found that “we may be able to make significant strides just by showing girls and young women how STEM knowledge is applicable outside of the classroom, and how it can power their aspirations to make the world a better place.” “Recently, I was invited to collaborate with Microsoft on research which quantifies many of my observations from over 20 years of working to reduce the gender gap in STEM and computing,” said Kesar. “This work is an essential step forward in helping us learn more about how girls and young women currently perceive STEM.” Dr. Kesar was recently recognized by the Women Tech Council, receiving the Education Excellence Award at the 2016 Women Tech Awards. She is familiar with the media and available for an interview. Simply visit her profile.