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Racial segregation and National Parks – UMW experts are lending their expertise to the project
It’s a time of American history that is still raw and painful – segregation. It is, however, even more important to remember and preserve these moments so the country can move forward and learn from its past. It’s a project that University of Mary’s Washington’s Erin Devlin has taken on in collaboration with federal government. “The National Park Service has installed a wayside exhibit outside the Fredericksburg Battlefield Visitor Center on the history of segregation at Fredericksburg and Spotsylvania National Military Park. The exhibit highlights a former garage that in the 1930s and 1940s housed segregated restrooms for African American visitors. One of those restrooms is still in use and retains the original tile and fixtures. The larger building is now the park’s gift shop and bookstore. The new exhibit was a collaborative effort between the National Park Service and the University of Mary Washington to highlight surviving historic resources related to the local and national story of racial segregation at national parks. Erin Devlin, assistant professor of history and American studies at UMW, is working with the NPS to develop a historic resource study that will examine the practice of racial segregation in Virginia’s national parks during the first half of the 20th century.” August 06 – Fredericksburg.com Are you a journalist covering American history, or the place racial segregation has played in our country’s history? If so – let our experts assist with your stories. Erin Devlin's research focuses on race, public memory, and social justice, and she offers courses in both history and American studies. She is currently working on a historic resource study with the National Park Service focused on segregation and African-American visitation in Virginia’s national parks. Dr. Devlin is available to speak with media regarding this topic – simply click on her icon to arrange an interview.
High tensions in Hong Kong. Let our experts help with your ongoing coverage
It’s been more than 10 weeks of protests in Hong Kong and tensions are rising. With thousands taking to the streets, airports closed and clashes between protesters and police escalating – the world is watching to see just how patient the Chinese government will be with those demanding freedom and democracy. This isn’t the first time descent has taken place in China. But looking back 30 years to The Tiananmen Square, some are wondering if much has changed when it comes to actual calls for change in the new world power that is China? If you are a reporter covering this story and need a supporting source, expert opinion or global perspective on what is going on, why and what the potential outcomes may be – then let our experts help. Mark Caleb Smith is the Director of the Center for Political Studies at Cedarville University. Mark is available to speak with media regarding the current situation in Hong Kong, simply click on his icon to arrange an interview.

University of Rochester's John Covach gives perspective on Beatles Abbey Road Anniversary
September 26 marks the 50th anniversary of the worldwide release of the Beatles’ Abbey Road. While Let It Be was released in 1970, most of the tracks on that album were recorded earlier, making Abbey Road the band’s last album project. John Covach, director of the Institute for Popular Music at the University of Rochester, coauthor of What’s That Sound: An Introduction to Rock and Its History, and Beatles academic expert, notes: “It’s definitely the Beatles’ last statement. You’ve got a band that’s breaking up and everyone knows they’re breaking up. They’re arguing with each other, suing each other, and it’s ugly and goes against the band’s legacy. This all happens in 1969, so they decide to go back into the studio and do one last record to leave on a high note, which is Abbey Road. And there’s this moment where they come out with this album that it’s back to form; just a fantastic Beatles project after the last project had failed. Abbey Road is the group playing together, singing together, and working together in a way that they haven’t really done for some time and putting their personal differences aside.” The University of Rochester’s Institute for Popular Music and Eastman School of Music will host The Abbey Road Conference, from September 27 to 29. The conference will feature speakers Ken Townsend, recording engineer and former Abbey Road manager; Andy Babiuk, author of Beatles Gear, Walter Everett, author of The Beatles as Musicians; and Kenneth Womack, author of Maximum Volume: The Life of Beatles Producer George Martin.

Cybersecurity expert aims to protect the power grid by hacking would-be hackers
For hackers, the U.S. energy grid is a treasure trove of classified information with vast potential for profit and mayhem. To be effective, the power grid’s protection system has to be a bit like a hacker: highly intelligent, agile and able to learn rapidly. Milos Manic, Ph.D., professor of computer science and director of VCU’s Cybersecurity Center, along with colleagues at the Idaho National Laboratory (INL), has developed a protection system that improves its own effectiveness as it watches and learns from those trying to break into the grid. The team’s Autonomic Intelligent Cyber Sensor (AICS) received an R&D 100 Award for 2018, a worldwide recognition of the year’s most promising inventions and innovations. “An underground war of many years” Manic calls foreign state actors’ ongoing attempts to infiltrate the power grid — and efforts to thwart them — “an underground war of many years.” These criminals aim to enter critical infrastructures such as energy systems to disrupt or compromise codes, screens login information and other assets for future attacks. The nightmare result would be an infrastructure shutdown in multiple locations, a so-called “Black Sky” event that would erase bank accounts, disable cell phones and devastate the economy. In that scenario, engineers would have less than 72 hours to restore the grid before batteries, food supplies, medicine and water run out. With high stakes and increasingly sophisticated attackers, artificial intelligence and machine learning are key to respond to the challenges of protecting the grid’s interconnected systems, according to Manic. “Hackers are much smarter than in the past. They don’t necessarily look at one particular component of the system,” Manic said. “Often they can fool the system by taking control of the behavior of two different components to mask their attack on a third.” A nervous system for the power grid Using artificial intelligence algorithms, AICS can look holistically at an array of interconnected systems including the electrical grid and adapt continually as attacks are attempted. It is inspired by the body’s autonomic nervous system, the largely unconscious functions that govern breathing, circulation and fight-or-flight responses. Once installed, AICS acts as a similar “nervous system” for a power grid, silently monitoring all of its components for unusual activity — and learning to spot threats that were unknown when it was first installed. To “hack” the hacker, AICS often deploys honeypots, shadow systems that appear to be legitimate parts of the grid but that actually divert, trap and quarantine malicious actors. These honeypots allow asset owners to gather information that can help identify both a threat and a potentially compromised system. “Honeypots can make a hacker think he has broken into a real system,” Manic said. “But if the hacker sees that the ‘system’ is not adequately responding, he knows it’s a honeypot.” For this reason, the system’s honeypots are also intelligently updating themselves. Manic developed AICS with his INL colleagues Todd Vollmer, Ph.D., and Craig Rieger, Ph.D. Vollmer was Manic’s Ph.D. student at the University of Idaho. The AICS team formed eight years ago, and Manic continued to work on the project when he came to VCU in 2014. He holds a joint appointment with INL.
August is National Breastfeeding Month – Let our Experts Help with Your Coverage
It’s August…a month that celebrates breastfeeding and all the benefits that come with it. Breastfeeding is natural, healthy and cost-effective – and the American public is beginning to recognize a mother’s right to feed her child wherever and whenever she wants. Breastfeeding is a great benefit to the environment and society, according to the American Academy of Pediatrics. Breastfeeding families are sick less often and the parents miss less work. It does not require the use of energy for manufacturing or create waste or air pollution. There is no risk of contamination and it is always at the right temperature and ready to feed. A new website developed by researchers in Canada and Asia showed that the world could have saved $341 billion each year if mothers breastfeed their children for longer, helping prevent early deaths and various diseases, according to a July 12 article from Reuters. Known as the “Cost of Not Breastfeeding,” the online tool used data from a six-year study supported by the U.S.-based maternal and child nutrition initiative, Alive & Thrive. According to Augusta University Health’s Dr. Kathryn Strickler McLeod, breastfeeding protects against a variety of diseases and conditions in the infant, including diarrhea, respiratory tract infection, childhood obesity and much more. Additionally, there are also maternal health benefits to breastfeeding, including a decreased risk of breast and ovarian cancers. If you are covering this topic – let us help with your stories and questions. Dr. Kathryn Strickler McLeod is a nationally recognized expert in pediatric general and adolescent medicine. McLeod is available to speak with media – simply click on the icon to arrange an interview.

As Europe’s heatwave moves north toward the Arctic…just how worried do we need to be?
There’s no easier way to say it – Europe is baking. Record high temperatures are breaking the mercury in London, France, Germany and elsewhere across the continent. And, that warm air is not pushing north toward the Arctic. Greenland’s ice sheet is feeling the heat and it has some scientists worried. “So far this year, Arctic sea ice extent has hovered at record lows during the melt season. Weather patterns favorable for increased melt have predominated in this region, and an unusually mild summer has also increased melting of the Greenland ice sheet. Unlike with sea ice melt, runoff from the Greenland ice sheet increases sea levels, since it adds new water to the oceans. If the entire ice sheet were to melt, it would raise global average sea levels by 23 feet.” Washington Post, July 26 Are you a reporter covering climate change or weather? If so – we have an expert who can help with your stories. Dr. Pamela Grothe is an assistant professor in the Department of Earth and Environmental Sciences as the University of Mary Washington. She recently completed a Ph.D. in the Paleoclimatology Lab at the Earth and Atmospheric Sciences department at Georgia Institute of Technology. She’s an #expert in climate change and is available to speak with media – simply click on her icon to arrange an interview.

Detroit Rock City – Did any Rock Stars Emerge from Day 1 of the DNC Debates?
It was the first of two crucial days for anyone looking to lead the DNC into the 2020 election next fall. The reality is, with more candidates on the field than a World Cup soccer match, it’s too crowded for the very limited amount of airtime, fundraising and attention needed to win this race. Quite soon, there will need to be a substantial culling of this herd. Odds are, come the end of summer the field will be whittled down to three or four from the current two dozen (or so) currently contesting. Last night was Day 1 of the DNC debates in Detroit. Here were the key takeaways: Bernie Sanders came out spitting fire about health care and tried to reassert his prominence. Sanders has receded recently, was this the resurgence he needed? Pete Buttigieg made it clear he is the young, fresh and non-Washington choice – will it stick and can he gain traction? Montana Governor Steve Bullock knew this was his shot to get the attention a campaign needs. Late to the game, can he emerge as a credible candidate? And Elizabeth Warren and Beto O’Rourke seemed to fade into the crowd – is this a death knell for a campaign at this point? It was a long night and another one happens tonight. So, who emerged as the winner and who fell hard on Day 1? Who needs to leave? And what were the key policy planks that are starting to stick There is still a long way to go until the first Iowa primary in February, but if you are a journalist covering this long road – let us help. Dr. Stephen Farnsworth is professor of political science and international affairs at the University of Mary Washington. A published author and a media ‘go-to’ on U.S. politics, he is available to speak with media regarding the long journey to lead the DNC in 2020. Simply click on his icon to arrange an interview.

It was the testimony that had as much ramp up and hype as a Superbowl or a Star Wars movie. But last week, after Robert Mueller gave hours of testimony in front of lawmakers in Washington…not much has changed. The Democrats are still crying for impeachment over the obvious intonations of collusion and cooperation with the Russians. On the other side, the Republicans are calling it vindication – a truth they knew all along. So, two years later and 16 months before the next election – where to know? Is impeachment the right path for Democrats still looking for blood? Do both sides need to focus on governing and ensuring the economy doesn’t turn? Is it time no for policy and ideas as we all look towards 2020? We are living in interesting times, and if you are a journalist covering this topic – let us help! Mark Caleb Smith is the Director of the Center for Political Studies at Cedarville University. Mark is available to speak with media, simply click on his icon to arrange an interview.

Central American Aid & Immigration
Assistant Professor Carmen Monico recently penned an article examining the Trump administration’s plan to use cuts in aid to El Salvador, Guatemala and Honduras to pressure those countries into curtailing the migration of their citizens to the U.S. The article, “Is Cutting Central American aid going to help stop the flow of migrants,” was first published by The Conversation, and has been picked up by a variety of media outlets. In her research and as a media resource, Monico draws from her work in Guatemala examining how programs to reduce crime and violence in the country can help retain at-risk youth who may feel pressured to leave their home country. She has extensively examined the forces that have compelled unaccompanied children and teens from Guatemala, Honduras and El Salvador to leave behind their homes and families. If Dr. Monico can assist with your reporting about these complex immigration issues, please reach out to Owen Covington, director of the Elon University News Bureau, at ocovington@elon.edu or (336) 278-7413. Dr. Monico is available for phone, email and broadcast interviews.

Buying local? Higher price means higher quality in consumers' minds
BLOOMINGTON, Ind. -- Why are we willing to pay much more for a six pack of craft beer, a locally produced bottle of wine or a regional brand item, often choosing them over national brands? It's because when people prefer to "buy local," they more frequently base their decisions on price as a perception of quality, according to research from the Indiana University Kelley School of Business and three other universities. The study, published in the Journal of Marketing, suggests that marketers can use this understanding of local identity versus global identity to shape consumers' price perceptions and behavior. "Consumers tend to use price to judge a product's quality when their local identity is most important to them," said Ashok Lalwani, associate professor of marketing at Kelley. "When promoting high-priced or branded products, marketers can situationally activate consumers' local identity. To accomplish this objective, businesses can encourage consumers to 'think local' or employ local cultural symbols in advertising and other promotional material. The researchers also suggested that the opposite was true for low-price products. "Discount stores, such as dollar stores, should discourage consumers from using the price of a product to infer its quality," Lalwani said. "They would be better served by temporarily making consumers' global identity more prominent. Cues in advertisements that focus on a product's global appeal would help achieve that goal." Many companies find it difficult to set and increase prices in the digital marketplace because of the pricing transparency of the internet, consumers' deal-seeking attitudes and global product availability. For their study, Lalwani and his colleagues conducted in-depth interviews, two field studies and seven experiments, and reviewed secondary data. In their interviews with 15 senior-level managers from Fortune 500 companies, they found that while the executives considered local or global communities in their pricing decisions, none knew when such strategies were effective or why. For example, an executive at a snack food maker told them, "It is important to have a reasonably high price since it communicated 'premium-ness' and then reinforce it with advertising and packaging. But we don't know for sure why such consumers prefer premium brands." A pet products manager said, "In dog sweaters, it is difficult to judge quality, so I am sure that my pet parents use price, in addition to other factors, to choose." Through the field studies, experiments and secondary data, the researchers found that when consumers choose to identify more with others around them, they perceive greater variance among brands, which increases their reliance on price as a cue to judge quality. Past research has found that consumers from more globalized countries and communities, such as the United States and its larger cities, often have a stronger global mindset because they interact with many types of people and cultures and hear news from abroad. In contrast, those living in smaller population areas or from isolated or insular nations often have a stronger local identity because they have less access to other cultures. This paper provides useful guidelines for firms to adapt strategies for different regions and address whether companies should be more locally or globally oriented. "For products to be marketed to the places where people tend to have a more local identity (such as rural areas), local flavors and ingredients can be used in the products. As these consumers are more likely to make price-quality associations, marketers may not need to allocate much ad budget to convince consumers about price-quality associations," Lalwani and his co-authors wrote. The opposite is true as well, according to the authors, indicating that in more metropolitan areas, consumers most often don't have an established connection between price and quality. For marketers, this means that putting additional effort into differentiating their brand will help consumers associate a higher price with higher quality. Lalwani is in the process of reviewing results of a large-scale national survey of the U.S. that measures which states tend to have more of a local identity versus a global one, for a follow-up study. His co-authors on the paper, "How Does Consumers' Local or Global Identity Influence Price-Perceived Quality Associations? The Role of Perceived Quality Variance," are Zhiyong Yang of the University of North Carolina, Sijie Sun of the University of Hawaii at Hilo and Narayan Janakiraman of the University of Texas at Arlington.







