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Are the days of the traditional travel agent done? Let our experts help!
For explorers, those needing a vacation and those tripping abroad – the news of long-time travel company Thomas Cook suddenly going bankrupt came as a shock. One of the oldest travel agencies in the world, Thomas Cook was rooted in brick and mortar operations and has amassed some serious debt. That coupled by its dwindling business that was being lapped up by popular online travel options – the preferred choice of younger travelers - meant the end was near. “As it struggled to pitch itself to a new generation of tourists, the company was hit by the 2016 coup attempt in Turkey, one of its top destinations, and the 2018 Europe-wide heat wave which deterred customers from going abroad. Thomas Cook needed another 200 million pounds on top of a 900-million-pound package it had already agreed, to see it through the winter months when it receives less cash and must pay hotels for summer services. The request for an additional 200 million pounds torpedoed the rescue deal that had been months in the making. Thomas Cook bosses met lenders and creditors in London on Sunday to try to thrash out a last-ditch deal to keep the company afloat. They failed.” September 23, Financial Post Travel agencies, much like film for cameras – are becoming a thing of the past and all part of our more digital and modern society. But what’s next for the travel industry? What do those looking to seek out adventure and travel need to be wary of? Are there any other companies on the brink like Thomas Cook? If you are a reporter covering this story – let our experts help. Steve Moss is a professor at Georgia Southern University and specializes in tourism, forecasting and quantitative methods. Steve is available to speak with media regarding this topic – simply click on his icon to arrange an interview.
When people hear the term “assisted living,” they might think “nursing home” or “old folks’ home.” But what people don’t know is that interior designers are working hard to ensure that these facilities provide a sense of comfort and a sense of home to their residents. “Designing for assisted living environments requires careful consideration of the needs of the residents living there. But really, in that way, it is no different from designing for any population,” said Elise King, assistant professor of interior design in Baylor University’s Robbins College of Health and Human Sciences. Baby boomers would rather live at home or in a residential setting, according to SeniorLiving.org. This will require more locations to have independent and assisted living available. With the baby boomer generation transitioning into retirement, many will require additional care but don’t want to be in nursing homes like their parents. “You should always begin by understanding the users of the space and assessing their needs and requirements,” King said. “And what you’ll find is that across the lifespan, while there are different needs which must be met by various functional requirements, our innate desires are not that different.” 1. Bring outdoors inside by incorporating nature into facility design. One way designers enhance facilities is by incorporating nature into their design and bringing the outdoors inside. At Baylor, Debra Harris, Ph.D., associate professor of interior design — who has researched the impact of health care facility design on patients, families and health care workers — teaches a sustainability course that addresses some aspects of nature in design. “We reinforce all aspects of indoor environmental quality through research activities and through the entire design process,” Harris said. “For years, architects have discussed the concept of organic architecture and more recently, the term ‘biophilic design’ has been used,” King said. “And in the past 30 or so years, we’ve seen a growing body of research that supports what we’ve assumed for a long time, essentially that humans desire a connection with nature and that nature can have a positive impact on health and well-being.” She said one way this can be accomplished is by having ample windows, particularly those that look onto greenspaces or treetops. It also is important to consider that some residents will be using walkers, canes or wheelchairs. Window height should be considered so that all residents can benefit. Another way to incorporate nature into the design is by using natural materials when possible or using materials that have textures or patterns reminiscent of nature. Harris agrees that incorporating nature into a facility’s design is important and beneficial to the residents living there. “Direct access to nature, like gardening or nature walks, and indirect access to nature, through a window, provide real tangible benefits,” Harris said. 2. Access to natural light, as well as artificial light that mimics daylight, provides benefits to seniors that are associated with well-being. Harris said having access to natural light provides benefits associated with well-being, such as reinforcing our natural clock, known as circadian rhythms, which helps with the quality of sleep and may contribute to management of chronic conditions. Designing to provide access to nature through gardening and walking also can increase physical activity and social interactions, she said. Artificial lighting is also an important factor in interior design, especially for seniors. Harris said there are lighting systems that can mimic daylight, changing over the course of the day to support our circadian rhythms, which can lead to an elevated sense of well-being. This may contribute to other aspects, such as social interactions, physical activity, and satisfaction, she said. 3. Designing for all five senses is critical for making a facility feel more like home. King said it’s important to design for all the senses, not just the visual aspect of the facility. She said sound, smell and touch are other critical aspects that need to be taken into consideration to make a facility feel more like a home. “Designers have to use research to understand how we can best address the specific needs of a mature population through design,” King said. “By creating environments that value and support these innate needs — self-actualization, esteem, love and belonging, safety needs and physiological needs — we’re reinforcing a sense of place and hopefully, a sense of home.” ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. It provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among 12 nationally recognized academic divisions. ABOUT ROBBINS COLLEGE OF HEALTH AND HUMAN SCIENCES AT BAYLOR UNIVERSITY The Robbins College of Health and Human Sciences at Baylor University was established in 2014, a result of identified priorities for strengthening the health sciences through Baylor’s strategic vision, Pro Futuris, and the University’s Illuminate strategic plan. The anchor academic units that form Robbins College – Communication Sciences and Disorders; Family and Consumer Sciences; Health, Human Performance and Recreation; Public Health; and Division of Health Professions – share a common purpose: improving health and the quality of life. The College’s curricula promotes a team-based approach to transformational education and research that has established interdisciplinary research collaborations to advance solutions for improving quality of life for individuals, families and communities. For more information, visit www.baylor.edu/chhs.
Multicultural Millennials Respond Positively to Health ‘Edutainment,’ Baylor Marketing Research Says
One-on-one interviews reveal which health issues concern millennials and their longing for optimal health Storytelling that educates and entertains – aka “edutainment” – is a powerful communications tool that can lead to positive health-related changes among multicultural millennials, according to a new marketing study from Baylor University. Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor University’s Hankamer School of Business, led the study, “Making multicultural millennials healthy: The influence of health ‘edutainment’ and other drivers on health-oriented diet change,” which is published in the Journal of Cultural Marketing Strategy. Charlene A. Dadzie, Ph.D., assistant professor of marketing at the University of South Alabama, coauthored the research. The research sought to determine which health issues most concerned multicultural millennials and to gauge how effective media can be as a tool to address those issues and drive change. “This study finds that by bolstering self-identity and employing health ‘edutainment,’ it is possible to have a positive impact on the health intentions and behaviors of the millennial generation,” the researchers wrote. There are more than 92 million millennials (ages 20-34) in the United States today, the researchers observed. More than 9 million of those are identified as being overweight, and much of that can be attributed to a sedentary lifestyle and media consumption. White Americans watch an average of 140 hours of television per month (35 hours per week); African Americans watch 213 hours of television per month; and Latino Americans watch 33 hours of television per week and stream more than six hours of video per month. “Millennials are tech-savvy, they love social media, they’re actually more health conscious than previous generations, and they have significant economic power,” Lindsey-Warren said. “With so many millennials – in the scope of this study, multicultural millennials – watching so many screens, there is great opportunity to generate information and increase products and services geared towards health-oriented behavior.” But to take advantage of this opportunity, public and private organizations need to understand what drives millennials’ health choices and communicate accordingly, the researchers wrote. A total of 265 people participated in two components of the study – a health survey of 245 undergraduate students and one-on-one, in-depth interviews of 20 multicultural millennials. ‘I’m old-young and it’s getting real.’ For the second part of the study, the researchers interviewed 20 people – 10 women and 10 men – from two organizations, a large northeastern U.S. university and a mid-sized nonprofit organization in Harlem, New York. The subjects represented cultural, socioeconomic and educational diversity. The interviews were used to better understand the health status of these millennials as well as their relation to storytelling in the media, the researchers said. Participants answered health and wellness questions regarding their own health and personal network (example: “What is your ideal health?”) and questions about their personal media usage (example: “What are the top five health and wellness issues you see regularly portrayed in the media?”). One of the strongest themes to emerge from those interviews was that multicultural millennials “long to be healthy in mind, body and spirit” and are open to “seeing authentic and relevant storytelling regarding health issues in the media that is meaningful.” “They would definitely respond to health messages when they truly see themselves in storytelling that meets them where they are in life,” the researchers wrote. Some of the health-related topics addressed by those being interviewed included healthy eating, asthma, sexual health, mental health and fitness. One interviewee, a 21-year-old woman said she gets “out of breath” when she runs up the stairs and her knees “crack and hurt.” “I would love to have ideal health again. I really would. I would love it. I’m old-young, and it’s getting real,” she said. ‘More involved in the narrative’ In addition to the one-on-one interviews, each of the 20 interviewees watched media clips from two television programs – ABC’s “Private Practice” and the nationally syndicated health show, “The Doctors.” Each show highlighted the accurate health information concerning attention deficit hyperactivity disorder (ADHD). “Private Practice” told its story via fictional characters in an episodic dramatic storytelling format. In this format, health issues were not directly promoted and there was no direct-to-camera discussion of those issues. “The Doctors,” on the other hand, utilized the format of real doctors conveying accurate health information in real-life situations, directly to the camera and in front of a studio audience. “From the interviews, it was apparent that the storytelling in the health edutainment stimuli worked because the participants enjoyed and were more involved in the narrative conveyed in ‘Private Practice’ versus ‘The Doctors,’” the researchers wrote. “For example, the ‘Private Practice’ segment told the story of a young boy and his parents who desperately asked their doctor to give them a prescription for ADHD medicine for their son, even though the son did not want the medicine and the doctor felt that the prescription might not have been needed.” The “Private Practice” story resonated better with those watching and scored high across genders, according to the study. One 21-year-old male university student said he was diagnosed with ADHD as a child and saw himself and his parents in the “Private Practice” clip. He said he took ADHD medicine for a while. “I didn’t like it and I stopped taking it, and that was it. My parents were, ‘OK – if you don’t like it, that’s the way it is – you’re going to study harder, though. And, that was it,” he told the interviewers. A 28-year-old female from the nonprofit program said she saw the “Private Practice” clip and could relate to the situation as a parent. “I felt I could relate because I felt that my son had ADHD, and I really, I kind of diagnosed him myself, and said that, so I was really interested in this topic,” she told the researchers. Marketing and advertising implications Given the constant barrage of media in the lives of millennials, it is only reasonable to question the effect of this environment on their health and well-being, Lindsey-Warren said. The findings of the study are useful for practitioners in marketing, advertising, public relations, digital and branded entertainment. “Ultimately, the key to making a difference in the lives of multicultural millennials and their health, both now and into the future, may be achieving the right balance of educating and entertaining them,” the researchers wrote. “For millennials, Gen Z and alpha – the newest generation – ‘edutainment’ is and will continue to be a primary way to educate them,” Lindsey-Warren said. “It’s through the stories we tell on digital, on streaming, on gaming – that’s the way those generations are learning.” ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY At Baylor University’s Hankamer School of Business, integrity stands shoulder-to-shoulder with analytic and strategic strengths. The School’s top-ranked programs combine rigorous classroom learning, hands-on experience in the real world, a solid foundation in Christian values and a global outlook. Making up approximately 25 percent of the University’s total enrollment, undergraduate students choose from 16 major areas of study. Graduate students choose from full-time, executive or online MBA or other specialized master’s programs, and Ph.D. programs in Information Systems, Entrepreneurship or Health Services Research. The Business School also has campuses located in Austin and Dallas, Texas. Visit www.baylor.edu/business and follow on Twitter at twitter.com/Baylor_Business.
Could the Lone Star State go Blue in 2020? Let our expert explain if a Texas sized upset is in store
If there is one thing we have all learned from the last presidential election – it’s that nothing can be taken for granted and surprises are now to be expected in the land of U.S. politics. It’s why when the tea-leaves showed Texas potentially leaning toward the DNC in 2020, it was surprising but not entirely unexpected. “There’s a lot of apathy and smugness and laziness here on the Republican side that’s got to be reversed or there will be a shock to the system at some point,” said George Seay, a Dallas businessman and top GOP fundraiser in Texas. Demographics are slowly but surely changing the state as an influx of voters from California and other left-leaning states move to Texas. GOP support is eroding in the suburbs surrounding Houston, Dallas, Austin and San Antonio, four of the nation’s largest and fastest growing metro areas. That’s particularly worrisome to Republicans leery of Trump’s popularity with suburban voters. A Democrat has not won statewide in Texas since 1994, the longest such streak in the nation. But Trump won Texas by only 9 points in 2016, the worst showing for a Republican presidential candidate in 20 years. Jimmy Carter in 1976 was the last Democratic presidential nominee to win the state. September 06, The Hill But are all the ingredients there for a Democratic takeover of the Lone Star State? Is Trump polling that low? What factors are also at play that could sway voters left? And are there any key DNC candidates that could push the vote left? There are a lot of questions to be answered and if you are a journalist who is covering the long road to next November – then let our experts help. Dr. Stephen Farnsworth is professor of political science and international affairs at the University of Mary Washington. A published author and a media ‘go-to’ on U.S. politics, he is available to speak with media regarding this topic. Simply click on his icon to arrange an interview.
Was it Dora that finally discovered the key to diversity at the box office?
If you have young kids – or have at least been around them over the past 20 years – you’ll know Dora the Explorer, the always polite adventurer who takes excited young viewers on a trek through South America while educating them at the same time. The star of Nickelodeon has her own theme song, branded toys and clothes, along with a cast of characters who have also become household names. The show has been a success on the small screen, but the cross-over to live action proved to be gold at theaters, too, and the movie has already grossed more than $80 million at the worldwide box office. Dora and the Lost City of Gold is a smashing success, and for more reasons than just name recognition. Dora, played by Isabela Moner, is the strong female lead of a cast that is almost entirely made up of actors from Latin backgrounds. The film continues to show the success of gender and racial diversity in Hollywood. The move toward increased diversity also includes the LGBTQ community and people with disabilities. “There is a major push for representation in both of these communities and we're still reaching new milestones there every day,” said A.B. Osborne, assistant professor of animation at Augusta University. "Steven Universe and the recent She-Ra reboot have been major breakthroughs for authentic and positive LGBTQ representation. Steven Universe, for example, had the first same-sex marriage proposal and wedding for a kid's animated series. Rebecca Sugar, the creator, had to work very hard to get Cartoon Network to agree to that moment." Osborne adds, “Another milestone that means a lot to a good friend of mine who has Asperger's syndrome is the creation of Symmetra from Overwatch. She was the first autistic playable videogame character. It’s not all positive, however. Disney recently announced that Halle Bailey would be playing Ariel in its remake of The Little Mermaid. The backlash was loud, but Disney has not wavered, stating the young African American actress is perfect for the role. Diversity and inclusion in film and society is always an important albeit sensitive topic – and if you are covering stories about diversity, let our experts help. Osborne is an expert in the field of animation, working in everything from classic cartoons to technical and medical animation. He is available to speak with media regarding this topic – simply click on his icon to arrange an interview.
Privilege Creates a Different Starting Line in “Race to the Jobs”
College is a unique microcosm of society where students from a variety of backgrounds come together in one place. Many times, students have not been exposed to people from backgrounds that differ from their own. I consider this an opportunity to teach my students at Otterbein University about social inequality and privilege. In my Sociology of Sport course, I illustrate to students that the societal “playing field” isn’t always equal for everyone in visible or obvious ways. I use athletics as an entry point to teach them about the different privileges – or disadvantages – each of us have. I take students to the football field, where everyone starts at the 25 yard line facing the end zone. Standing in the end zone, I represent each student’s dream job or career path. Then I proceed to read statements out loud – and if that statement applies to them, students take a step forward or step back, depending on the directions given. My statements range from “if you have immediate family members who are doctors, lawyers, or other professionals, take one step forward” to “if you were ever called names or ridiculed because of your race, ethnicity, or social class background, take one step backward.” Each of the statements read are beyond the students’ control. Once I’m through reading all of the statements, I ask students to look around, noticing who is in front of them, who is behind them. Then they sprint to my position, and the first one to reach me is the winner of the race, representing the competition to the dream job.. However, through this activity, it’s clearly seen that not everyone had the same advantages as the others. Before they begin the race to me in the end zone, ready to run toward their dream job, students are already noticing the advantages some have over others. It really begins to sink in once they look around and see how everyone is staggered across the field. There is no even starting line – we all start from positions on the field. This Race to the Jobs activity, originally conceived by social justice activist Paul Kivel, becomes a springboard in our class for a better understanding of our own privilege and how we can all help create more opportunities for those who need help to overcome an obstacle. Doing this active learning makes it that much more impactful and poignant. Taking a different approach to showing these issues can make a big difference in student’s perceptions. They open their minds up to new – and sometimes difficult or challenging concepts of privilege and oppression – becoming more self-aware. The students begin to see that, just as in our classroom discussions and course readings, not everyone can be a LeBron James, born into a relatively difficult situation, and rise to his level of success on luck or talent alone. We need to examine our own privilege because if we don’t know who we are, we will never see our blind spots. Kristy McCray, Ph.D., is an Otterbein assistant professor in sport management. Contact her if you have any questions or wish to arrange an interview by clicking on her icon at the top.
Couples Who Tailgate Together Stay Together, Says New Baylor Research
Marketing researcher and husband team up to study tailgating’s impact on relationships For millions of football fans across the United States, fall is the time to break out the grills, load vehicles with coolers and food and games, and gather with friends for the time-honored tradition of tailgating. It’s a tradition that Baylor University’s Meredith David, Ph.D., assistant professor of marketing, and her husband, Luke Lorick, have been enjoying since their undergraduate years at the University of South Carolina. The couple partnered on a recent research project to better understand tailgating’s impact on relationships and well-being. David is known nationally for her studies of phone snubbing – “phubbing” – and smartphone addiction. Lorick owns and operates Tailgating Challenge, a website devoted to testing and reviewing tailgating equipment, and he launched National Tailgating Day, which is celebrated annually on the first Saturday of September. “I noticed how at tailgates people actually interact with each other and are not glued to their phones like we see in restaurants and many other settings,” David said. “This led us to combine our expertise to study the impact of tailgating together on well-being.” The researchers surveyed 143 tailgating adults (44 percent were female) who answered questions about their partners and their respect toward that person. The results show that individuals who tailgate with their significant other report higher levels of respect and relationship satisfaction, David said. The results of the study will be presented later this month at the Atlantic Marketing Association Conference. “Tailgating fosters the human-to-human, face-to-face interactions and connections that we as humans need but yet find hard to come by as a result of cellphones and ‘phubbing’ tendencies,” David said. With over 70 million people tailgating annually, spending on average $150 on each occasion, David said this research offers important guidance for marketers, particularly in terms of positioning strategies in marketing communications for tailgating-related products and events. “For example, in advertisements, marketers should focus on portraying couples, or even friends, tailgating together as this may resonate more and help build bonds with the products they sell and the markets they are reaching out to,” David said. David said she and her husband knew that tailgating strengthened their relationship, but they wanted to dig in to see if it was – or could be – helpful to others. “We have lived and experienced these effects ourselves, so we wanted to determine if this impacted others the same way,” she said. “We found that tailgating helps strengthen relationships, in part, by helping people escape the hustle and bustle of everyday life. They disconnect from their TVs, laptops and cellphones and make real connections with loved ones and friends.” ABOUT MEREDITH DAVID, PH.D. Meredith David, Ph.D., serves as assistant professor of marketing in Baylor University’s Hankamer School of Business. Her research focuses on marketing strategies with an emphasis on consumer behavior and well-being. Recently, her research has explored how new media technologies, including smartphones, impact personal and workplace relationships. She has also published research related to customized pricing tactics, interpersonal attachment styles and the pursuit of health goals. Her research appears in numerous professional and academic journals and she has been interviewed and quoted for her research in national and international news outlets, including ABC News, Fox News, Oprah.com, Redbook, Consumer Reports and Health magazine. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY At Baylor University’s Hankamer School of Business, integrity stands shoulder-to-shoulder with analytic and strategic strengths. The School’s top-ranked programs combine rigorous classroom learning, hands-on experience in the real world, a solid foundation in Christian values and a global outlook. Making up approximately 25 percent of the University’s total enrollment, undergraduate students choose from 16 major areas of study. Graduate students choose from full-time, executive or online MBA or other specialized master’s programs, and Ph.D. programs in Information Systems, Entrepreneurship or Health Services Research. The Business School also has campuses located in Austin and Dallas, Texas. Visit www.baylor.edu/business and follow on Twitter at twitter.com/Baylor_Business.
IU Kelley School expert: $170 million fine of Google, YouTube probably not enough
In the largest fine ever, Google agreed to pay $170 million to settle a case with the Federal Trade Commission and New York’s attorney general over charges that YouTube made millions from violating children’s privacy laws. Scott Shackelford, associate professor of business law and ethics at the Indiana University Kelley School of Business, chair of IU’s Cybersecurity Program in Risk Management and director of the Ostrom Workshop Program on Cybersecurity and Internet Governance, doubts it will have much of an effect. “Google, via YouTube, has been held accountable by the FTC and the New York Attorney General’s Office for its practices that violated children’s privacy, but it’s questionable whether a $170 million fine is sufficient to change business practices,” Shackelford said. “Similar to its $5 billion fine against Facebook, the FTC needs to do more to both increase these penalties, and even more importantly require the necessary steps to ensure that these violations do not recur. This is the FTC’s third fine against Google since 2011, for example, and it will likely not be the last.”
Georgia Southern University is making it easier for active-duty military or veterans to find out what courses they can receive credit for based on their previous military experience. The university’s new widget, available at GeorgiaSouthern.edu/military-veterans, asks for information like the branch of military served in, highest level of experience and job title to determine what Georgia Southern courses match their experience. The tool is available to prospective or current students, and it provides an immediate response with courses for which someone may receive credit. Military Education and Outreach Coordinator retired Sgt. Maj. Bill Gammon works with current and prospective students to create a plan based on their choice of major and determine which courses work best for their path. Credit will be awarded after an individual evaluation is completed. “The biggest benefit is that it doesn’t require them to take classes in things that they’re already well-experienced in,” Gammon said. “It helps them expedite their way through their college experience here to their final goal.” Georgia Southern works with the American Council on Education to determine which military training or job equals a college course. Gammon noted experience and credits from the Air Force are slightly different because airmen take college courses through the Community College of the Air Force (CCAF), but with the university’s GEM Program, they can complete their CCAF degrees. Are you a reporter interested in covering how schools like Georgia Southern University are working with the military? Then let our experts help. Sgt. Maj. Bill Gammon is available to speak to the media regarding this program – simply contact Melanie Simón at 912.344.2904 to arrange an interview.
It was a historic decision yesterday that may play a role in America’s opioid crisis. "On Monday, Cleveland County Judge Thad Balkman made his judgment in the lawsuit brought by the Oklahoma attorney general against the company for what the state alleges it did to fuel the U.S. opioid crisis. In reading out his settlement decision, Balman said that "the opioid crisis has ravaged the state of Oklahoma." The nine-figure settlement, while hefty, pales in comparison to what the attorney general's office originally asked for, as they reportedly asked for in excess of $17 billion in damages.” August 26 – ABC News But what will this decision mean for the future of big-pharma? What will the money go to? Can or should companies be held accountable for addictions? There are a lot of questions and logistics still to be figured out and if you are a reporter covering this lawsuit – let our experts help. Dr. Marc Sweeney is the Founding Dean of the School of Pharmacy at Cedarville University and is an expert in the fields of drug abuse, prescription drug abuse and Opioid addiction. Justin Cole is an expert in clinical pharmacy, Pharmacogenomics, and the pharmacy industry. Marc and Justin and has been following this issue closely and is available to speak with media. Simply click on their icons to arrange an interview with either Marc or Justin.
