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ChristianaCare’s Future of Health Scholarship Program Honors 10 HBCU-Bound Students
Unique opportunity pairs $500,000 in support with paid summer internships To strengthen and diversify the health care workforce for years to come, ChristianaCare has provided $500,000 in scholarships to 10 students in Delaware who plan to pursue degrees in health care. The financial support, through ChristianaCare’s Future of Health scholarship program, provides $12,500 in support annually per student, plus a paid internship each summer, for students to attend historically Black colleges and universities (HBCUs). “Partnering with the HBCU Week Foundation this year was an exciting new adventure for ChristianaCare, and one we knew we needed to be a part of, given our commitment to the community and to building our health care workforce of the future – in and of the community,” said Bettina Tweardy Riveros, J.D., chief health equity officer and senior vice president of Government Affairs and Community Engagement at ChristianaCare. “It is important for us to remove barriers that are impacting Delaware residents from being able to pursue higher education at historically Black colleges and universities. Being able to offer scholarships, internships and support to these students is another way that we know we are opening up the door to diversify the health care profession.” The scholarships represent an ongoing approach by ChristianaCare to improve health equity, community health and inclusivity and diversity. In 2020, ChristianaCare made a public commitment to being an anti-racism organization. For its efforts, ChristianaCare has been ranked one of the Best Employers for Diversity by Forbes magazine, as well as the No. 2 health care employer in the nation for diversity and inclusion and the No. 40 employer nationally overall. “If you want to know more about an organization, see where they invest their dollars,” said Pamela Ridgeway, chief diversity officer for ChristianaCare. “An investment of $500,000 for Delaware residents who choose to go to HBCUs says a lot. The fact that it comes with summer internships for every year and the expectation of employment at the end shows that we are an organization with a commitment.” “The HBCU Week Foundation is proud to partner with ChristianaCare to help support these future health care professionals by giving them the academic and networking experiences needed to excel in their intended career choices,” said Ashley Christopher, Esq., founder and chief executive officer of HBCU Week Foundation, and an alumna of both Howard University and the University of the District of Columbia David A. Clarke School of Law. “The medical field should reflect the communities it serves, and this partnership is one way to help make that happen.” Here are the students who earned scholarships through ChristianaCare’s Future of Health scholarship program, and the HBCUs they elected to attend: Aniyah Barnett, Hampton University. Brooke Brothers, Delaware State University. Solomon Devard, Lincoln University. Mychele Gibson, Howard University. Aa’khai Hollis, Bowie State University. Kianna Kelley, Delaware State University. Delaney Leonard, Howard University. Madison Perry, Jackson State University. Tania Paden, Delaware State University. Cierra Holmes, Delaware State University.

Aston University wins share of £118m funding to accelerate its research impact
The Impact Acceleration Account (IAA) investment over three years focuses on maximising impact, knowledge exchange, translation and commercialisation potential within research organisations Funding allows researchers to unlock the value of their work, including early-stage commercialisation of new technologies The University will receive over £580,000 ‘to accelerate UK bright ideas into global opportunities'. Aston University has won a share of £118m in UK Research and Innovation (UKRI) funding. The Impact Acceleration Account (IAA) investment over three years focuses on maximising impact, knowledge exchange, translation and commercialisation potential within research organisations. Funding allows researchers to unlock the value of their work, including early-stage commercialisation of new technologies and advancing changes to public policy and services such as NHS clinical practice. UKRI, a government body responsible for delivering £8bn research and innovation funding each year, is investing £118 million in the latest round of IAAs to translate research across 64 universities and research organisations. Aston University was successful in gaining both Engineering and Physical Sciences Research Council (EPSRC) and Biotechnology and Biological Sciences Research Council (BBSRC) IAA funding – the latter one of only 15 IAA full awards nationally. Luke Southan, technology transfer manager at Aston University, said: “This funding will be transformational for Aston University’s capacity to get the best good from the research it carries out. “We have a pipeline of world-changing inventions, medical treatments, net-zero initiatives and spinout companies that we can give the greatest chance of success through these highly prestigious pots of funding.” UKRI director of commercialisation, Tony Soteriou, said: “The UK is home to some of the brightest, most innovative and creative research teams in the world. They have the ideas and they have the entrepreneurial energy to create businesses and services that could turn sectors on their head. “What they need, what every great commercial idea needs, is support in the critical early stages. The Impact Acceleration Account is the catalyst that allows projects to grow to the next level, attracting investment, forging partnerships and creating jobs. “The breadth of UKRI allows us to work right across the UK’s world-class research and innovation system to ensure it builds a green future, secures better health, ageing and wellbeing, tackles infections, and builds a secure and resilient world.”

Unattainably Perfect: Idealized Images of Influencers Negatively Affect Users’ Mental Health
Filters, Adobe Photoshop, and other digital tools are commonly used by social media “influencers.” These celebrities or individuals have a large follower base and “influence” or hold sway over online audiences. This digital enhancement of images is well-documented anecdotally. Instagram, in particular, has come under growing scrutiny by the media in recent years for promoting and popularizing unattainably perfect or unrealistic representations of its influencers. What’s less understood is the appeal and the actual effect that these digitally enhanced images have on followers–particularly in terms of people’s feelings of self-worth and their mental wellbeing. A ground-breaking study by Goizueta Business School’s David Schweidel and Morgan Ward sheds new light on the real-world impact of digital enhancement, and what they find should be cause for significant concern. Downstream Consequences: Impressions Have Lasting Impact Across a series of five studies with a broad sample of participants and using AI-powered deep learning data analysis to parse individuals’ responses, Schweidel and Ward have unearthed a series of insights around the lure of these kinds of idealized images, and the negative “downstream consequences” that they have on other users’ self-esteem. “Going into the research, we hypothesized that micro-influencers who digitally manipulate their images, offering unrealistic versions of themselves, would be more successful at engaging with other users–getting more follows, likes, and comments from them. And we do find this to be the case, but that’s not all,” says Schweidel. He and Ward also discover that when users are exposed to these kinds of images, they make comparisons between themselves and the enhanced influencers; comparisons that leave them feeling lacking, envious, and often inadequate in some way. In terms of mental health and wellbeing, this is alarming, says Ward. Our research shows unequivocally that when followers consume idealized versions of popular figures on social media there is a social comparison process that results in these users experiencing negative feelings and a substantial decline in their state of self-esteem. On the basis of these insights, is Meta–the owner of Facebook and Instagram–likely to take action to limit the use of digital enhancement on its platforms and apps any time soon? Unlikely, say Schweidel and Ward. “Meta seems to be fully aware of the deleterious effects that Instagram has on its users. However, the success of Instagram–and that of the brands and influencers that appear on the app–is fueled by increased consumer engagement: the very engagement that this kind of digital enhancement of images drives. So the incentive is there to maintain the practices that keep users engaged, even if there’s a trade-off in their emotional and mental health.” This is a fascinating and important topic - and if you're a reporter looking to know, then let us help. David A. Schweidel is professor of marketing at Emory University’s Goizueta Business School. He is an expert in the areas of customer relationship management and social media analytics. Morgan Ward is an assistant professor of marketing at Emory University’s Goizueta Business School and is an expert in consumer behavior. Both experts are available to speak with media - simply click on an icon to arrange a discussion today.

There's some important research taking place by an expert at Georgia Southern University - and the findings could result in serious and positive changes to nutrition for those living in rural, remote and under-served communities in Latina America and around the world. Ana Palacios, Ph.D., assistant professor in the Department of Public Policy and Community Health in the Jiann Ping Hsu College of Public Health, is working on a clinical trial with a community in Honduras to find out whether giving eggs to kids between the age of 6 to 24 months will help them in terms of growth, food security and dietary diversity. Her work was recently featured in Forbes Magazine. "My heart, of course is in Latin American populations, and I have a community-based trial in Honduras that is assessing the effectiveness of an egg intervention," she says, adding that this community-based participatory research project is covering about 600 young children from more than 30 rural under-served communities in the Honduras Highlands. "Some evidence has shown that eggs can improve linear growth in some populations of Latin America," she says, "We are passionate in that this will provide a replicable, inexpensive, scalable and sustainable alternative to improve young children's nutrition, dietary diversity, food insecurity, economic development and overall reduce disparities." Palacios hopes the study will provide a solution that can be used in a wide variety of contexts in under-served rural areas throughout Latin America and the Caribbean, and other regions around the globe. June 16 - Forbes It's a fascinating topic - and research that could truly be impactful on a global scale. The full article about Palacios' work is attached. If you are a journalist looking to know more about this research - then let us help. Palacios' research is focused on addressing disparities in access to nutrition, health, and education in under-served populations. She is available to speak with media - simply reach out to Georgia Southern Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.

Has your cell phone data ever inexplicably slowed down? Worse still, perhaps you’ve had a mobile bill come in way higher than you expected. Keeping track of your data usage can be tough, especially when the billing mechanisms routinely deployed by digital service providers are often more complex than they seem. Things like three-part tariffs bundle a certain amount of “free” data or services into a fixed monthly fee, with an excess charge payable whenever you go over your allocation. These packages are usually marketed to consumers as being simple as well as attractive (who after all doesn’t love the sound of “free data?”) but in reality, they can be hard for people to manage—and failing to do so, punitive. Exceed your allotted data and you end up with subpar services or unwanted costs. Underutilize your allocation and you’re leaving money on the table. Meanwhile, in a world where we use digital services to do any number of things—from scrolling to streaming to storing and beyond—how can we accurately track just how much of our allowance we’re getting through? To address this, service providers are increasingly sending usage notifications to customers at different points of the billing cycle. These nudges are designed to help us to act in our own best interest: to take stock and modify our usage accordingly. But do they work? It depends, says Anandhi Bharadwaj, Vice-Dean for Faculty and Research at Goizueta. She and her colleagues have published a study that looks at the impact of these nudges, and they’ve found that they do help all customers adjust their behavior to stay within their allowance, irrespective of how attentive or inattentive they might be to their consumption speed in general. But there are provisos. First off, these consumption nudges seem to be significantly more effective with customers who have purchased higher data allowance than those who opt for low-capped packages. Then, the timing of nudges matters. When notifications arrive later in the billing cycle—right before a bill is due, say—they have significantly more impact across the board, says Bharadwaj. Companies should take note. “Ours is the first study to really unpack the efficacy of nudges in the digital services space, and it shows that who and when are important factors that service providers will need to take into account if they want to improve customer experiences.” Interested in knowing more - let us help. Anandhi Bharadwaj is an information systems expert bringing a wide range of development and executive training experience to the classroom. Her research examines the adoption, use, and impact patterns associated with technological change. Anandhi is available to speak with reporters - simply click on her icon now to arrange an interview today.

Experts in the Media: How to keep loyal customers in post-pandemic world
The COVID-19 pandemic forced many firms to revisit how they look after loyal customers. Enforced border restrictions impacting many countries meant millions of people have been unable to redeem points or enjoy the privileges associated with customer loyalty programs. But with the world opening back up two years later - how those loyalty programs need to adapt has become a hot topic for journalists covering business and travel. Recently, the work of Hyunju Shin, Ph.D., associate professor of marketing at Georgia Southern University, was featured in Mirage, an article that detailed how big players like Singapore Airlines and Marriot managed to keep key customers still incentivized and loyal even though they were stuck at home. If you're a reporter looking to know more - then let us help. Hyunju Shin, Ph.D, is available to speak with media - simply reach out to Georgia Southern Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.

There's a lot more to bats than their spooky reputation
By Emma Richards More than 50,000 students call the University of Florida home, and while that is a lot of Gators, the campus is home to even more bats. Hundreds of thousands of the misunderstood mammals live across from Lake Alice, where they dwell in the world’s largest occupied bat houses. The colony of bats was initially discovered at the UF track and tennis stadiums in 1991. In the spots where fans were cheering, bats were roosting – causing a mess and a notable stench. That same year, the UF Athletics Association built a house to rehome the bats from the stadiums. But the night after they were transported to their new home, all the bats left, and did not return for three years. Now, the houses are primarily occupied by around 400,000 to 500,000 Brazilian free-tailed bats that remain at UF year-round and do not hibernate or migrate. “They do all these great things for us and then we turn around and we're scared of them,” Mathis said. Verity Mathis, the mammal collections manager at the Florida Museum of Natural History says bats are the only mammals that can fly, and the Brazilian free-tailed species found at UF are tremendous at it. “They’ve actually been documented to go as fast as 100 miles an hour in like short bursts, which is just amazing to think about,” she said in an episode of the From Florida podcast. “This one species is just capable of so much.” Along with their fast flight, Brazilian free-tailed bats can go as high as 9,000 to 10,000 feet in the air and venture over 30 miles a night forging for insects like mosquitos, moths, beetles and flies. Despite being associated with blood-sucking vampires in popular culture, only three out of 1,400 bat species drink blood and they aren’t located in North America. Bats do not want to attack humans; in fact, they avoid people using their vision and echolocation skills. Bats can live for many decades and are more closely related to humans than they are to rodents. They also provide critical environmental services such as pest control, fertilization and pollination. Mathis says bats are misunderstood. “They do all these great things for us and then we turn around and we're scared of them,” she said. “We want to be respectful of them and of their lifestyle and we don't want to encroach upon them and bother them.” Mathis says if people do encounter an injured bat, they should not touch it with their bare hands because bats can carry rabies. It is best to put on thick gloves, place the bat into a container and call a local wildlife rehabilitation center. There are 13 bat species in Florida, and two of them are endangered. The Florida Wildlife Commission is actively monitoring those populations. In Alachua County, people and businesses, including Swamp House Brewery and Lubee Bat Conservancy, have bat houses on their properties. Mathis advises those interested in putting a bat house in their yard to do research to ensure that the right kind of house is purchased and that it is placed in the proper location to align with Florida’s specific requirements, which can be found here on the UF/IFAS website. For Mathis, these are all steps toward accepting a widely misunderstood mammal. “I think as long as we continue these conversations about telling people how cool bats are then maybe eventually pop culture will catch up to that,” she said. To hear more about bats, listen to the episode on From Florida at this link. Listen to other episodes in the From Florida podcast here. Watch a recent video featuring Verity Mathis here: https://youtu.be/vbFZfVwGwYE

Looking for a 'real' expert to explain the latest advances in virtual reality? We're here to help!
Virtual reality is quickly becoming an actual necessity in all facets of technology, education, entertainment and the workplace. It's a popular topic, and Augusta University's Lynsey Steinberg sat down to answer a few questions about how far VR has come and where it's going. VR is changing everyday life for many. What are the biggest advances you've seen in VR use? Virtual reality is rapidly evolving and expanding. It wasn’t too long ago we were excited for the idea of a wireless head set. Now there are companies such as Virtuix creating 360-degree treadmills to interact with your experience in VR and Hypnos VR (a product which releases scents in the air based on the experience in VR). There have been advances of adaptive and stress response simulations based on pupillometry measurements or even integration of physiological sensors for behavioral research. The biggest advancements are solutions that have been unimaginable before that are now entirely possible. It seems the medical field has been a big benefactor of VR. Is this giving students a better way to "learn" about anatomy and other aspects of the field? I believe all experience is valuable to learning. VR is unique in allowing an individual to view as if from their own perspective for virtual experiential learning. We often hear the phrase, “If you could imagine walking a mile in someone else’s shoes,” and now we can provide perspective, allowing another person to view the world as someone with a particular disease or simulate training in a low-risk environment. One example, Fire in the OR, is a VR simulation allowing medical professionals to train safely on how to remove fire danger in the operating room. I believe simulations like these are remarkable examples of how valuable VR can be in education, to remove elements of danger in everyday life. Their research showed 250% improvement rate on fire safety in the OR. A huge industry leader in surgical simulations is Osso VR, creating surgical training procedures for surgeons and hiring some of our Augusta University medical illustration graduates. How is this being applied at Augusta University? The Center for Instructional Innovation created modules with the Medical College of Georgia on handwashing hygiene health and end-of-life care scenarios with the College of Nursing. We encourage faculty to develop multiple methods of interactive modules for the benefit of all learning styles. VR certainly provides engaging and enriching materials for a low-risk environment in instruction. The Center for Instructional Innovation is currently working with the Academic Student Success Center to implement Oculus Quest head sets for anatomy and physiology students to benefit from application use in VR. Augusta University student Henry Oh and his 3D printed pottery from VR sculpture. How else has VR and its use changed the way we go about our daily lives? VR head sets are known in robotics, manufacturing, therapeutic modalities, gaming capabilities, technology in research and education. Any scene you can film in 360 degrees you can now watch in a headset and be fully immersed in the scene (ie: a theater production, a museum tour, an art exhibit, a temple historically preserved, etc). We have gone from telling a story to being immersed in a story. We have been able to utilize VR technology integration and innovation on campus to create enriching learning experiences. We collaborated with our Ceramics department (with Brian McGrath and Raoul Pachecho) to support students in virtual clay sculpting with Adobe Medium. Students 3D printed their works of art after exporting the files from the VR simulation. Where do you see the future of VR? The future developments for integrating systems for haptic feedback will be remarkable integrations. The continued development of behavioral research and integration of gamification is an exciting opportunity in VR as well as the continued development for protocols and appropriate safety procedures. The cross-platform and cross-disciplinary possibilities will allow for creativity to blossom in new world solutions. It is clear, the ongoing need for technical workforce required to create and support more VR and other high-impact technology is rapidly growing. VR is a fascinating topic and if you're a journalist looking to know more by speaking with Steinberg, then let us help. Steinberg is one of the 300 board-certified medical illustrators with experience in hands-on surgery in the operating room, utilizing development in virtual reality, 3D printing, animation, gamification and graphic design while working directly with students, faculty and physicians. Steinberg is available to speak with media -- simply click on her icon now to arrange an interview today.

It Works on TV - Do Property Rehabs Drive Up Prices in Surrounding Neighborhoods?
When a house is distressed, the negative impact tends to ricochet around its surrounding neighborhood. Distressed homes (e.g. foreclosures) can significantly bring down the value of other homes in the area, as these properties are often poorly maintained and then typically sold at discounted prices In the past, and particularly in the wake of the 2008 subprime crisis, federal and local governments sought to mitigate this negative effect by incentivizing the rehabilitation of distressed properties through programs like the Neighborhood Stabilization Program (NSP). Until now, there has been some skepticism as to whether or not these kinds of initiatives actually work. New research by Goizueta Foundation Term Associate Professor of Finance Gonzalo Maturana and Goizueta’s Assistant Professor of Finance Rohan Ganduri might change the narrative definitively. They have analyzed new data that shows that rehabilitation projects not only help to stabilize housing prices in affected neighborhoods but can also actually increase the value of neighboring properties by as much as four percentage points. Using highly robust, non-parametric statistical analysis methods, Maturana and Ganduri parsed more than 10 years of information on rehabilitated property transactions and real estate prices across the United States. The effect of renovating dilapidated or derelict houses in these areas pushes prices up between 2.3 and four percentage points in their surrounding blocks, they find. And that’s not all. While the average amount spent by authorities on these renovations comes in at roughly $36,000, their study estimates a societal welfare gain of $134,000 per rehabilitated property—almost four times the cost of the rehabilitation. These insights should provide interesting food for thought for the U.S. Congress and local governments, Maturana notes. After the housing crash in 2008, Congress allocated $6.9 billion in funding to the NSP to help stabilize communities affected by high vacancy and foreclosure rates, but the Department of Housing and Urban Development didn’t find any positive impact on local housing markets at the time. “Our findings suggest that rehabilitation projects do drive a positive uptick in prices that can help revitalize distressed neighborhoods,” says Maturana. “And they provide very timely support for policy interventions, such as President Biden’s infrastructure spending program which proposes an allocation of $20 billion to rehabilitate 500,000 single-family homes in low-income neighborhoods in the United States.” With the current economy facing some uncertain times - this is a topic that is important for everyone. And if you're a reporter looking to know more then let us help. Gonzalo Maturana is an associate professor of finance at the Goizueta Business School. He is an expert in the areas of corporate, household and real estate finance. Rohan Ganduri's research interests include banking, credit risk, real estate, household finance, and corporate finance. Both Gonzalo and Rohan are available to speak to media regarding this topic – simply click on either icon now to arrange an interview today.

Lecturer Carol Jordan, left, and student Anna Bryan assist with a vitamin D assay as part of a study on racial disparities and cardiovascular health. Researchers in the Waters College of Health Professions (WCHP) at Georgia Southern University are studying why Black adults in America are 30% more likely to die from cardiovascular disease (CVD) than white adults through a study on racial disparities and cardiovascular health. Faculty and graduate students in the University’s Biodynamics and Human Performance Center and Medical Laboratory Sciences program have teamed up to examine the biological basis for these racial differences to aid in the development of effective prevention and treatment strategies. “More than half of this racial disparity may be attributed to substantially greater rates of high blood pressure and vascular dysfunction in Black adults,” said Greg Grosicki, Ph.D., principal investigator on the study and assistant professor in WCHP). The team is examining the difference in skin pigmentation, which can influence cardio preventive vitamin D levels. Through the use of an enzyme-linked immunosorbent assay (ELISA), a biochemical test to measure antibodies, antigens, proteins and glycoproteins in biological samples, the team is able to measure vitamin D levels in plasma samples. By pairing vitamin D values with measures of skin pigmentation and the team’s comprehensive assessments of cardiovascular health, they are able to determine whether low vitamin D levels may be contributing to higher blood pressure and vascular dysfunction in Black adults, which will help inform future interventions and therapeutic strategies seeking to alleviate racial disparities in CVD. The ELISAs were purchased using a Graduate Student Organization grant awarded to Josiah Frederic, a graduate student studying sports medicine. The research team consists of both faculty and students from the Department of Health Sciences and Kinesiology as well as the Department of Diagnostic and Therapeutic Sciences. Team members include the following: Brett Cross, graduate sports medicine student Joe Vondrasek, graduate sports medicine student Josiah Frederic, graduate sports medicine student Zoe Lincoln, undergraduate health science student Peter Gaither, graduate sports medicine student Wesley Blumenburg, graduate sports medicine student Andrew Flatt, Ph.D., assistant professor Greg Grosicki, Ph.D., principal investigator and assistant professor Amy Frazier, lecturer Carol Jordan, clinical coordinator and senior lecturer Anna Bryan, undergraduate medical laboratory sciences student If you're a reporter looking to know more about this important research - then let us help. Greg Grosicki, Ph.D., is available to speak with media - simply reach out to Georgia Southern Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.






