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Why Japan Issued a "Megaquake" Advisory Following Last Week's Tremor

The magnitude 7.1 earthquake that struck Japan's southern islands on August 8 left some residents of the country in panic. Not from the tremor itself, which caused only a handful of minor injuries and quick-expiring tsunami alerts, but rather the unprecedented advisory from the Japanese Meteorological Agency warning of an elevated risk of a "megaquake" in the region over the coming weeks. A "megaquake," short for a megathrust earthquake, is a type of temblor that occurs at a subduction zone, where one tectonic plate slips under another. A release of the tension that forms the thrust fault where the two plates meet can trigger some of the strongest earthquakes on the planet, measuring 9.0 or higher on the Richter scale, and produce large tsunamis. It may sound a bit alarmist, but Isabel Hong, PhD, assistant professor in Villanova University's Department of Geography and the Environment, assures that "even though it is not possible to predict earthquakes, the advisory comes from a place of prior knowledge." "We can't say for certain [when these earthquakes will happen]," she reiterated. "But probability suggests it could be more likely, in part because this smaller earthquake event occurred." The acute event—last week's earthquake—is indeed the root of the alert, which was issued in the following hours. The quake's epicenter was located close to the end of the Nankai Trough, a subduction zone off the coast of Japan where the Philippine Sea Plate slips under the Eurasian Plate. The Nankai Trough has historically produced strong earthquakes, most recently an 8.0 tremor in 1946. "Oftentimes, a large earthquake event can then trigger subsequent earthquakes," Dr. Hong said. "It can transfer stress to other faults that can make it more conducive for other earthquakes to then rupture, and that's the general belief of what's happening with the Nankai Trough right now." To compound the acute disturbance last week, Japanese government officials had already previously warned of a 70-80 percent likelihood of a Nankai Trough earthquake measuring 8-9 on the scale within the next 30 years. That warning was the product of extensive research into the region's seismic history. "All of the data that goes into [an advisory like that] is pulled from the work of dedicated scientists looking at past earthquake and tsunami deposits," said Dr. Hong, who herself studies prehistoric geohazards by analyzing their geologic trails along coasts. "This allows us to refine our understanding of the frequency of such events in a region. In this case, scientists can say, 'These happen about every 100 years, and it's already been over 70. Therefore, there's a higher probability another will occur in the next 30.'" If it does, officials fear that a strong earthquake could trigger a massive tsunami that would reach the coast of Japan within minutes due to its proximity, threatening the lives of hundreds of thousands of individuals. "Tsunamis occur along active subduction zones like the Nankai Trough," Dr. Hong said. "They do have to be generated by a strong earthquake, yes, but more important in their impact to coastal communities is the shape of the coastline offshore. If they go from deep to shallow water very fast, the tsunami builds tall." So, whether it appears alarmist or not, having the ability to study these seismic events in a way that can warn individuals of heightened risks should not be taken for granted, says Dr. Hong. Early warning signs and advisories for potential geohazards can save lives. "One of the reasons we dig into the geologic past is to help inform people what could happen in the future."

Largest Prisoner Swap Since the Cold War

In a unexpected move, the United States and Russia have conducted the largest prisoner swap since the end of the Cold War. Among those exchanged are Wall Street Journal reporter Evan Gershkovich and former US Marine Paul Whelan. This significant exchange marks a unique moment in US-Russia relations opening up numerous avenues for analysis such as: Geopolitical Ramifications: Analyzing how this prisoner exchange might alter the dynamics between the US and Russia and shape future global diplomatic strategies. Domestic Political Considerations: Understanding how the swap might impact public opinion, leadership images, and future policy decisions in both countries, especially in the context of the upcoming US presidential election. Humanitarian Issues: Shedding light on the conditions and treatment of the exchanged prisoners before the swap and the broader human rights concerns that this exchange brings to the forefront. Broader International Effects: Exploring the potential for encouraging hostage diplomacy and other unintended consequences. The following experts are available for media looking for greater insights and commentary on some of the deeper implications of this historic event. Select experts include: For additional experts on related and other topics, visit expertfile.com.

MEDIA RELEASE: A new CAA survey reveals more than half of Ontario motorists engage in dangerous driving behaviours

A recent study on dangerous driving conducted by CAA South Central Ontario (CAA SCO) revealed that more than half of Ontario motorists, 55 per cent, admit to engaging in risky and unsafe driving behaviours in the past year. According to the survey, this number increases to 61 per cent amongst young drivers aged 18 to 34. “Dangerous driving behaviours, such as speeding, distracted driving, and aggressive driving, continue to pose significant risks on our roads,” says Michael Stewart, community relations consultant for CAA SCO. “These actions not only endanger the lives of the drivers themselves but also put all road users at risk. We must prioritize road safety by promoting responsible driving habits." Of those surveyed, the top five dangerous driving behaviours that motorists engaged in are, 1. Speeding (41 per cent) 2. Distracted driving (20 per cent) 3. Unsafe lane changes (9 per cent) 4. Aggressive driving (8 per cent) 5. Running red lights (7 per cent) In contrast, those surveyed say they frequently witnessed others driving dangerously far more often. 1. Speeding (84 per cent) 2. Unsafe lane changes (76 per cent) 3. Aggressive driving (76 per cent) 4. Distracted driving (73 per cent) 5. Running red lights (56 per cent) “The data tells us that it is far more prevalent for people to see others driving dangerously rather than admitting that they themselves are carrying out the same behaviour,” adds Stewart. The survey found that speeding continues to be the leading concern for Ontario motorists, especially on roads with higher speed limits. According to the study, 86 per cent of motorists feel safe on residential streets, compared to only 68 per cent on posted 110-kilometre-per-hour highways. “Ontarians frequently witness dangerous driving behaviours, especially on highways,” says Stewart, “the important thing to remember is that the risk of collision can increase when travelling at higher speeds.” Four out of 10 Ontario drivers will actively avoid roads with ASE Ontario drivers favour stricter fines and penalties to combat the increasing amount of dangerous driving across the province. This year alone, 35 per cent of Ontarians indicated that penalties and fines for speeding and stunt driving have influenced their driving behaviour – up seven per cent from last year. The study also found that more than three-quarters of Ontario drivers (78 per cent) believe that automated speed enforcement (ASE) can help deter drivers from speeding, as 70 per cent of Ontario drivers admit that they will slow down in the presence of an ASE camera. “It is no surprise that Ontario motorists are in favour of stricter penalties as speeding and dangerous driving continue to be an issue,” says Stewart, “what is surprising, however, is that despite the support for ASE, four out of 10 Ontario drivers will actively avoid roads where an ASE is present, an increase from last year.” According to the survey, Ontarians support the presence of ASE on all types of streets, especially near schools (84 per cent) and community centres (81 per cent). A total of 17 per cent of Ontario drivers, equivalent to more than 1.5 million individuals, have received a ticket from an ASE camera in the past. “CAA SCO continues to advocate for road safety for all road users,” says Stewart. “Our hope is that through education and awareness of the repercussions, we can begin to see a steady decrease in dangerous driving across all roads.” For more information, please visit www.caasco.com/speeding The online survey was conducted by DIG Insights from April 1 to April 16, 2024, with 1,509 Ontario drivers aged 18 and older. Based on the sample size of n=1,509 and with a confidence level of 95 per cent, the margin of error for this research is +/- 2%.)

On This Day in History: longtime Cuban leader Fidel Castro handed over provisional power to his brother Raúl

Cuba's history is a rich tapestry of revolutionary fervor, cultural vibrancy, and political intrigue that has captivated the world for decades. This topic is particularly newsworthy due to its significant impact on global geopolitics, its unique social and economic experiments, and its vibrant cultural contributions. Understanding Cuba's past is essential for comprehending current issues in Latin America and the ongoing influence of socialist ideologies. Key story angles for journalists could include: The Cuban Revolution: Exploring the causes, key figures like Fidel Castro and Che Guevara, and the revolution's lasting impact on Cuban society and politics. US-Cuba Relations: Analyzing the historical and contemporary dynamics between Cuba and the United States, including the embargo, the Bay of Pigs invasion, and recent diplomatic efforts. Economic Policies and Reforms: Investigating Cuba's socialist economic model, the challenges it faces, and recent reforms aimed at modernizing the economy. Healthcare and Education: Highlighting Cuba's achievements and challenges in healthcare and education, often touted as successes of the revolutionary regime. Human Rights and Political Freedom: Examining issues of political repression, human rights abuses, and the struggle for freedom and democracy in Cuba. Cultural Influence: Featuring Cuba's rich cultural heritage, including its contributions to music, dance, and literature, and how culture serves as a form of resistance and identity. By delving into these aspects, journalists can provide a comprehensive and nuanced understanding of Cuba's history, offering readers diverse perspectives and in-depth coverage of a nation that continues to influence global conversations on politics, culture, and human rights. Connect with an expert about the History of the Cuba: To search our full list of experts visit www.expertfile.com Photo credit: Jason Gamble

Could This Be the Ultimate Way to Showcase Your Experts?

Getting more media coverage is all about helping journalists find everything they need to get their stories out on deadline. Simple right? Well, that depends. Our research shows that most media relations and comms departments are significantly resource-constrained when it comes to pitching experts. And even when you are pitching it’s a challenge. Industry research shows that 97% of pitches fail to generate coverage. The secret is to publish content that draws in journalists in a way that helps them immediately understand (within seconds) how you can help them enhance their stories with your experts. What if there was a way to get all this done in minutes? Not days. Welcome to our latest Spotlight release, designed to help you organize your expert content in the most engaging ways possible. We’ve made enhancements in 5 key areas: Create a More Engaging Design that is Optimized for Mobile Your brand’s identity matters. Our new design ensures your Spotlight Posts reflect your unique style and voice. With bolder headers, enhanced logo placements, customizable fonts, and color schemes, you can create more visually stunning posts. And unlike a lot of other websites, your pages will be beautifully optimized for mobile—which is how most journalists will see your content. Tell a More Visual Story with Images Research from HubSpot indicates that content with relevant images gets 94% more views than content without. It’s time to get more visual. With our higher image resolution plus new editing tools like text wrap and captions, you can really make your images stand out. Plus we’ve helped solve the problem of sourcing images. We’ve now added access to thousands of royalty-free stock images for your posts - it’s all covered as part of your ExpertFile subscription. Make Your Experts Really Stand Out We’ve now made it even easier to display your experts more prominently with enhanced “expert callouts,” which are specially designed to engage journalists with the key information they are looking for. And our pagination features allow you to add content that sets your experts apart. Within seconds you can add videos and images or even stylized quotes from your previous media coverage. Leverage the Latest AI Tools for Faster Content Creation We’ve turbocharged our AI writing tools using OpenAI’s latest release. Enhance your content by generating innovative story ideas and draft posts with AI. This power is all conveniently built right into our editor to save you time. Save Time with Content Repurposing Creating high-quality content takes time and effort, and we want to help you get the most out of it. With our new publishing date feature, along with our current scheduling capabilities, it is easier than ever to make use of existing content effectively. This gives it a second life as part of your expertise marketing efforts while allowing you to better connect it to your experts to drive inquiries. Clone Your Posts for Even Faster Creation. Being able to leverage that perfectly crafted post going forward quickly and easily can help you jump on opportunities as they present themselves.  With cloning you can take the layout elements and simply updated the content to highlight new experts or areas of expertise that you wish to showcase. And that's not all… You’ll still enjoy all the current benefits of "Spotlight Posts," including distribution through expertfile.com, integration into expert profiles, full SEO compliance with advanced meta and schema data, and various options for adding this valuable content to your website. Ready to elevate your expertise marketing game? Dive into these new features and watch your content—and your experts—shine brighter than ever. Want to see it in action? Check out the sample we’ve shown here, which we generated with Milwaukee School of Engineering (MSOE) to feature their experts during the Republican National Convention. We can also set you up with a customized demo showing how all this can make your experts stand out. Let us know what you think! About ExpertFile ExpertFile is changing the way organizations tap into the power of their experts to drive valuable inquiries, accelerate revenue growth, and enhance their brand reputation. Used by leading corporate, higher education and healthcare clients worldwide, our award-winning platform helps teams structure, manage and promote their expert content while our search engine features experts on over 50,000+ topics. Download our "Guide to Expertise Marketing", book a demo and more here.

Expert Q&A: Ralph Carter Speaks on the Politics of the Olympic Games

The 2024 Summer Olympics in France are a celebratory time for many – including a record nine Horned Frogs competing – but the Games are against the backdrop of dynamic circumstances throughout the globe. TCU News spoke to Ralph Carter, Piper Professor of political science, about viewing the Olympics through the lens of current affairs. Q: Between the Russia/Ukraine conflict, the Israel/Palestine conflict and more, the Olympics are occurring during a tumultuous time in our world. Would you share your observations on that as a political scientist?  The Olympics always take place against a backdrop of international politics. They often generate a surge in nationalism on the part of participating countries. There could be demonstrations for or against certain countries or their athletes that get the attention of the media, but the conflicts currently underway in the world will be largely unaffected.  Q: This is not new. Do any other Games stick out in your mind that occurred during disruption?  The 1980 Olympics were held in Moscow less than a year after the Soviet Union’s invasion of Afghanistan. As a result, many countries boycotted participating in those games, including the United States. Ultimately, 67 countries chose not to participate in 1980. In retaliation, the Soviet Union boycotted the 1984 Olympics held in Los Angeles along with a handful of pro-Soviet or anti-US countries. Nonetheless, 140 countries participated in 1984, making it the largest number of participating countries up to that point. Q: Do you feel the Olympic Games happening during times like these helps or hurts? Do you feel it brings a respite or instead makes things more uncomfortable?  It magnifies both the good and bad emotions that arise with heightened nationalism. However, this is usually short-lived, and relationships return to their prior state pretty quickly. Q: For years the Olympics have looked past differences in governments, societies, politics, even human rights. From a historical and political standpoint, what do you think the impact of the Games has been?  The Olympics are a mirror of current realities in international politics. The fact that in 1936 four Olympic gold medals were won in Berlin by a Black American – Jesse Owens – did not change Adolf Hitler’s racism. The 1980 boycott of the Moscow games did not result in a Soviet withdrawal from Afghanistan. In short, the Olympics have minimal impact on global politics, if that.   Q: Anything else you would like to add?  In the past, many countries have gone on spending sprees to host an Olympics, building arenas and sporting facilities, “Olympic villages” of apartments, etc. Many of those countries have failed to recoup any meaningful return on their investments. Oftentimes, those facilities fall into disrepair and lead one to wonder how those financial resources could be better invested for the people of that country. Only a limited number of countries have the in-place sporting facilities and hospitality infrastructure to host such events. It’s long past time, in my opinion, for there to be some changes in the decision-making process regarding host countries. Ralph Carter is available to speak with media about the upcoming Olympic Games - simply click on his icon now to arrange an interview today.

ChristianaCare, Delaware’s Largest Private Employer, Raises Minimum Wage to $16.50 an Hour

ChristianaCare has increased its minimum wage to $16.50 an hour effective July 21, 2024. The new $16.50 per hour minimum wage exceeds federal, Delaware, Maryland, New Jersey and Pennsylvania minimum wage rates. “At ChristianaCare, we are committed to creating health so that people can flourish, and that begins with our caregivers,” said ChristianaCare System Chief Operating Officer Ric Cuming, Ed.D., RN, NEA-BC, FAAN. “By investing in our caregivers and supporting their wellbeing, we support their ability to provide the very best care to our patients." ChristianaCare is the largest private employer in Delaware with nearly 14,000 employees. This is the second time in recent years that ChristianaCare has raised its minimum wage; in 2019, ChristianaCare was among the first health systems in the region to raise its minimum wage to $15/hour. This new increase to ChristianaCare’s minimum wage impacts approximately 850 caregivers who were below or near $16.50/hour. Download "It's important for us to lead by example in paying wages that support the financial wellbeing of our workforce,” said Chris Cowan, MEd, FABC, ChristianaCare’s Chief Human Resources Officer. "Substantially increasing wages is one way we continue to attract and keep top talent at all levels in this highly competitive market. By recognizing the valuable contributions of our caregivers, we can enhance staff retention, boost morale and support an exceptional experience for everyone we serve.” The increase is a part of ChristianaCare’s overall Total Rewards package for its caregivers, which includes a wide variety of benefits and support for caregivers and their families through all stages of life. Learn more about ChristianaCare’s Total Rewards here.

Can political polarization threaten American democracy?

Partisan hostility in the United States is at a fever pitch and is a dominant theme in the 2024 election cycle. But how much does it matter to everyday life in America? What is really at stake? James Druckman, a professor of political science at the University of Rochester who is widely considered one of the country's foremost experts on political polarization and its impact on American democracy, is poised to answer those questions and back up his conclusions with data.  His latest book, Partisan Hostility and American Democracy: Explaining Political Divisions and When They Matter, outlines the potential consequences of extreme partisan animus by distilling empirical evidence gathered between 2019 and 2021. The upshot? Partisan hostility alone is unlikely to lead to the collapse of American democracy. But it nonetheless has a deleterious effect on democracy and could erode democratic institutions and functioning over time. In the end, the book concludes, American democracy hinges more on how political leaders respond to the polarization than the polarization itself.  Druckman has been cited by The New York Times columnist Thomas Edsall as among the political scientists in the country "working on getting us to hate one another less." 

Just What Does a VP do?

The role of the Vice President of the United States is a cornerstone of the nation's political landscape, serving as both a key advisor to the President and a crucial leader in the Senate. This position is not only newsworthy due to its proximity to the highest levels of power but also because it often serves as a springboard for future presidential candidates. The Vice President's influence on policy, governance, and national discourse makes it a pivotal role that impacts numerous aspects of American life. Understanding this role and its implications can provide insights into the dynamics of the U.S. government and its decision-making processes. Key story angles for journalists could include: Historical Evolution: Exploring how the responsibilities and significance of the Vice Presidency have changed over time, from a relatively minor role to a central figure in the administration. Influence on Policy: Examining the Vice President's role in shaping and advocating for major policies, including economic, foreign, and domestic issues. Succession and Stability: Highlighting the importance of the Vice President in the line of presidential succession and their role in ensuring continuity and stability in the government. Senate Leadership: Investigating the Vice President's role as the President of the Senate, including their influence on legislative processes and their ability to cast tie-breaking votes. Public Perception: Analyzing how the public views the Vice President and how this perception can affect their effectiveness and legacy. Vice Presidential Candidates: Covering the selection process for Vice Presidential candidates, including the criteria and considerations that go into choosing a running mate. Photo Credit: Truman Library By focusing on the role of the Vice President of America, journalists can provide the public with a deeper understanding of the intricacies of the U.S. political system and the significance of this influential office. Connect with an expert about the Role and History of US Vice Presidents :

Expert Q&A: Should We Permit AI to Determine Gender and Race from Resumes?

The banner ads on your browser, the route Google maps suggests for you, the song Spotify plays next: algorithms are inescapable in our daily lives. Some of us are already aware of the mechanisms behind a targeted ad or a dating profile that lights up our phone screen. However, few of us may actually stop to consider how this technology plays out in the hiring sector. As with any major technological advancement, it usually takes society (and legislation) a while to catch up and adjust for unintended consequences. Ultimately, algorithms are powerful tools. Like any tool, they have the potential for societal benefit or harm, depending on how they’re wielded. Here to weigh in on the matter is Assistant Professor of Information Systems & Operations Management Prasanna Parasurama, who recently joined Emory Goizueta Business School’s faculty in fall of 2023. This interview has been edited for clarity. Describe your research interests in six words. Six words…that’s difficult to do on the spot. How about “the impact of AI and other digital technologies on hiring.” Is that condensed enough? That works! What first interested you in the intersection of AI and hiring practices? Before I did my PhD, I was working as a data scientist in the HR analytics space at a start-up company. That is where my interest in the topic began. But this was a long time ago. People hadn’t started talking much about AI, or algorithmic hiring. The conversation around algorithmic bias and algorithmic fairness picked up steam in the second or third year of my PhD. That had a strong influence on my dissertation focus. And naturally, one of the contexts in which both these matters have large repercussions is in the hiring space. What demographics does your research focus on (gender identity, race/ethnicity, socioeconomic status, all of the above)? Do you focus on a particular job sector? My research mostly looks at gender and race for two main reasons. First, prior research has typically looked at race and gender, which gives us a better foundation to build on. Second, it’s much easier to measure gender and race based on the data that we have available—from resumes, from hiring data, like what we collect from the Equal Employment Opportunity Commission. They typically collect data on gender and race, and our research requires those really large data sets to draw patterns. They don’t ask for socioeconomic status or have an easy way to quantify that information. That’s not to say those are less important factors, or that no one is looking at them. One of the papers you’re working on examines resumes written by self-identified men and women. It looks at how their resumes differ, and how that influenced their likelihood of being contacted for an interview. So in this paper, we’re essentially looking at how men and women write their resumes differently and if that impacts hiring outcomes. Take resume screening algorithms, for example. One proposed way to reduce bias in these screening algorithms is to remove names from resumes to blind the applicant’s gender to the algorithm. But just removing names does very little, because there are so many other things that serve as proxies to someone’s gender. While our research is focused on people applying to jobs in the tech sector, this is true across occupations. "We find it’s easy to train an algorithm to accurately predict gender, even with names redacted." Prasanna Parasurama What are some of those gendered “tells” on a resume? People write down hobbies and extracurricular activities, and some of those are very gendered. Dancing and ballet tend to denote female applicants; you’re more likely to see something like wrestling for male applicants. Beyond hobbies, which is sort of obvious, is just how people write things, or the language they use. Female applicants tend to use a lot more affective words. Men, on the other hand, use more of what we call agentic words. Can you explain that a little more? In social psychology, social role theory argues that men are stereotyped to be more agentic, whereas women are stereotyped to be more communal, and that their communication styles reflect this. There’s essentially a list of agentic words that researchers have come up with that men use a lot more than women. And women are more likely to use affective words, like “warmly” or “closely,” which have to do with emotions or attitudes.  These communication differences between men and women have been demonstrated in social sciences before, which has helped inform our work. But we’re not just relying on social science tools—our conclusions are driven by our own data. If a word is able to predict that an applicant’s resume belongs to a female versus male applicant, then we assign different weights, depending on how accurately it can predict that. So we’re not just operating on theories. Were there any gendered patterns that surprised you? If you were to assign masculinity and femininity to particular words, an algorithm would likely assign “married” to be a feminine term in most contexts. But in this particular case, it’s actually more associated with men. Men are much more likely to use it in resumes, because it signals something different to society than when women use it. "One of the most predictive terms for men was references to parenthood. It’s much easier for men to reference kids than for women to reveal information about their household status. Women face a penalty where men receive a boost." Prasanna Parasurama Studies show that people perceive fathers as being more responsible employees, whereas mothers are regarded as less reliable in the workplace. We haven’t studied this, but I would speculate that if you go on a platform like LinkedIn, men are more likely to disclose details about fatherhood, marriage, and kids than women are. There were some other tidbits that I didn’t see coming, like the fact that women are much less likely to put their addresses on their resume. Can AI predict race from a resume as easily as it can predict gender? There’s surprisingly very little we know on that front. From existing literature outside of algorithmic literature, we know differences exist in terms of race, not just on the employer side, where there might be bias, but we also on the worker side. People of different races search for jobs differently. The question is, how do we take this into account in the algorithm? From a technical standpoint, it should be feasible to do the same thing we do with gender, but it just becomes a little bit harder to predict race in practice. The cues are so variable. Gender is also more universal – no matter where you live, there are probably men and women and people who identify as in between or other. Whereas the concept of race can be very specific in different geographic regions. Racial identities in America are very different from racial identities in India, for instance. And in a place like India, religion matters a lot more than it does in the United States. So this conversation around algorithms and bias will look different across the globe. Beyond screening resumes, how does AI impact people’s access to job opportunities? A lot of hiring platforms and labor market intermediaries such as LinkedIn use AI. Their task is to match workers to these different jobs. There’s so many jobs and so many workers. No one can manually go through each one. So they have to train algorithms based on existing behavior and existing design decisions on the platform to recommend applicants to particular jobs and vice versa. When we talk about algorithmic hiring, it’s not just hiring per se, but spaces like these which dictate what opportunities you’re exposed to. It has a huge impact on who ends up with what job. What impact do you want your research to have in the real world? Do you think that we actually should use algorithms to figure out gender or race? Is it even possible to blind AI to gender or race? Algorithms are here to stay, for better or worse. We need them. When we think about algorithmic hiring, I think people picture an actual robot deciding who to hire. That’s not the case. Algorithms are typically only taking the space of the initial part of hiring. "I think overall, algorithms make our lives better. They can recommend a job to you based on more sophisticated factors than when the job was chronologically posted. There’s also no reason to believe that a human will be less biased than an algorithm." Prasanna Parasurama I think the consensus is that we can’t blind the algorithm to gender or other factors. Instead, we do have to take people’s demographics into account and monitor outcomes to correct for any sort of demonstrable bias. LinkedIn, for example, does a fairly good job publishing research on how they train their algorithms. It’s better to address the problem head on, to take demographic factors into account upfront and make sure that there aren’t drastic differences in outcomes between different demographics. What advice would you give to hopeful job candidates navigating these systems? Years of research have shown that going through a connection or a referral is by far the best way to increase your odds of getting an interview—by a factor of literally 200 to 300 percent. Hiring is still a very personal thing. People typically trust people they know. Prasanna Parasurama is an Assistant Professor of Information Systems & Operations Management at Emory University’s Goizueta Business School. Prasanna’s research areas include algorithmic hiring, algorithmic bias and fairness, and human-AI interaction. His research leverages a wide array of quantitative methods including econometrics, machine learning, and natural language processing. Prasanna is available to talk about this important and developing topic - simply click on his icon now to arrange an interview today.