Experts Matter. Find Yours.
Connect for media, speaking, professional opportunities & more.
Best-selling author Peter Singer talks with the Brunswick Review about winning the increasingly crowded and contentious war for attention What do Isis and Taylor Swift have in common? According to author and digital-security strategist Peter Singer, both the terrorist organization and pop star are fighting for your attention online and employing similar tactics to try and win it. ISIS kicked off its 2014 invasion of Mosul with the hashtag, “#AllEyesonISIS.” More recently, the terror group posted photos of its members holding cute cats in an effort to make them more relatable – tactics familiar to most celebrities and online marketers around the world. These online battles, the rules governing them, and their real-world impact are the focus of Mr. Singer’s latest book, LikeWar, which he coauthored with Emerson T. Brooking, at the time a research fellow with the Council of Foreign Relations. “A generation ago people talked about the emergence of cyber war, the hacking of networks. A ‘LikeWar’ is the flip side: the hacking of people and ideas on those networks. Power in this conflict is the command of attention,” says Mr. Singer, who in addition to his writing is also a strategist and Senior Fellow at the New America Foundation. Pretty much everyone who posts online – from governments to marketers to reality TV stars – is a combatant in this fight for virality, according to Mr. Singer. Triumph in a “LikeWar” and you command attention to your product or propaganda or personality. Lose and you cede control of the spotlight and the agenda. Mr. Singer recently spoke with Brunswick’s Siobhan Gorman about the trends he’s seeing in LikeWars around the world, and what companies can do to avoid being on the losing end. What were you most surprised by in researching LikeWar? One of the more interesting characters in the book was at one time voted TV’s greatest villain: Spencer Pratt, a reality TV star on MTV’s “The Hills.” He’s basically one of these people who became famous almost for nothing. But what Pratt figured out really early was the power of narrative, which allowed him to become famous through, as he put it, “manipulating the media.” In the same week, I interviewed both Pratt and the person at the US State Department who’s in charge of the US government’s efforts to battle ISIS online. And Pratt, this California bro who’s talking about how to manipulate the media to get attention, understood more of what was playing out online than the person at the State Department. Spencer Pratt, a reality TV star… understood more of what was playing out online than the person at the State Department.” How much have online conflicts changed the rules in the last few years? First, the internet has left adolescence. It’s only just now starting to flex its muscles and deal with some of its responsibilities. The structure of the network changes how these battles play out. So, it’s this contest of both psychological but also algorithmic manipulation. What you see go across your screen on social media is not always decided by you. The rule makers of this global fight are a handful of Silicon Valley engineers. Another aspect of it is that social media has effectively rendered secrets of any consequence almost impossible to keep. As one CIA person put it to us, “secrets now come with a half-life.” Virality matters more than veracity; the truth doesn’t always win out. In fact, the truth can be buried underneath a sea of lies and likes. And the last part is that we’re all part of it. All of our decisions as individuals shape which side gets attention, and therefore which side wins out. But you highlight that this is playing out differently in China. Exactly. There are two different models shaping the internet, and shaping people’s behavior through the internet, playing out in the West and in China. Essentially, internet activity in China is all combined. Look at WeChat, which is used for everything from social media to mobile payment; it’s Amazon meets Facebook meets Pizza Hut delivery. And you combine that with an authoritarian government that’s had a multi-decade plan for building out surveillance, and you get the social credit system, which is like Orwellian surveillance crossed with marketing. The social credit system allows both companies and the government to mine and combine all the different points of information that an online citizen in China reveals of themselves, and then use that to create a single score – think of it as your financial credit score of your “trustworthiness.” For example, if you buy diapers your score goes up, because that indicates you’re a parent and a good parent. If you play video games for longer than an hour your score goes down because you’re wasting time online. And it’s all networked. Your friends and family know your score. It creates a soft form of collective censorship; if your brother posts something that’s critical of the government, you’re the one who goes to him and says, “Knock it off ’cause you’re hurting my score.” And you do that because the score has real consequences. Already it’s being used for everything from seating on trains and job applications to online dating. Your score literally shapes your romantic prospects. So, you have this massive global competition between Chinese tech companies and other global tech companies not only for access to markets, but also for whose vision of the internet is going to win out. How can companies win a “LikeWar”? Everyone’s wondering: What are the best ways to drive your message out there and have it triumph over others? The best companies I’ve seen create a narrative, have a story and have emotion – in particular, they have emotion that provokes a reaction of some kind. It’s all about planned authenticity. That sounds like a contradiction, but it’s about acting in ways that are genuine, but are also tailored because you’re aware that the world is watching you. A good comparison here is Wendy’s versus Hillary Clinton. Wendy’s is a hamburger chain – not a real person – but it acts and comes across as “authentic” online and has developed a massive following. They’re funny, irreverent. Yet Hillary Clinton – a very real person – never felt very authentic in her online messaging. And that’s because it involved a large number of people – by one account, 11 different people – all weighing in on what should be tweeted out. Inundation and experimentation are also key. Throwing not just one message out there, but massive amounts of them. Treating each message as both a kind of weapon, but also an experiment that allows you to then learn, refine, do it again, do it again, do it again. How do you measure and gauge battles online now? Is it just volume? It all depends on what your battle is, what your end goal is. Is it driving sales? Is it getting people to vote for you, to show up to your conference? This is what the US gets wrong about Russian propaganda and its disinformation campaigns. We think they’re designed to make people love or trust a government. From its very start back in the 1920s, the goal of propaganda coming from the Soviet Union, and today Russia, has been instead to make you distrust – distrust everything, disbelieve everything. And we can see it’s been incredibly effective for them. First, we need to recognize that we’re a part of the battle. In fact, we’re a target of most of the battles. How effective have disinformation campaigns actually been in the US? What can be done? One of the scariest and maybe saddest things we discovered is that the US is now the story that other nations point to as the example of what you don’t want to have happen. There’s no silver bullet, of course. But one example was something called the Active Measures Working Group, a Cold War organization that brought together the intelligence community, diplomats and communicators to identify incoming KGB disinformation campaigns and then develop responses to them. We’re dealing with the modern, way more effective online version of something similar, and we haven’t got anything like that. There are also digital literacy programs. I find it stunning that the US supports education programs to help citizens and kids in Ukraine learn about what to do and how to think about online disinformation, but we don’t do that for our own students. What can people like you or me do? First, we need to recognize that we’re a part of the battle. In fact, we’re a target of most of the battles. And we need to better understand how the platforms work that we use all the time. A majority of people actually still don’t understand how social media companies make money. The other is to seek out the truth. How do we do that? And the best way is to remember the ancient parable of the blind man and the elephant – don’t just rely on one source, pull from multiple different sources. That’s been proven in a series of academic studies as the best way to find the facts online. It’s not exactly new, but it’s effective. Where will the next online war be fought? The cell phone in your pocket, or if we’re being futuristic, the augmented reality glasses that you wear as you walk down the street. It’ll come from the keepsake videos that you play on them. If you want to know what comes next in the internet there have always been two places to go: university research labs and the porn industry. That’s been the case with webcams, chat rooms and so on. What we’re seeing playing out now are called “deep fakes,” which use artificial intelligence to create hyper-realistic videos and images. There’s also “madcoms,” which are hyper-realistic chat bots that make it seem like you’re talking to another person online. Combine the two, and the voices, the images, the information that we’ll increasingly see online might be fake, but hyper-realistic. The tools that militaries and tech companies are using to fight back against the AI-created deep fakes are other AI. So, the future of online conflict looks like it’ll be two AIs battling back and forth. Let me give you a historic parallel, because we’ve been dealing with these issues for a very long time. The first newspaper came when a German printer figured out a way to monetize his press’s downtime by publishing a weekly collection of news and advice. And in publishing the first newspaper, he created an entire industry, a new profession that sold information itself. And it created a market for something that had never before existed – but in creating that market, truth has often fallen by the wayside. One of the very first newspapers in America about a century later was called the New England Courant. It published a series of letters by a woman named Mrs. Silence Do-good. The actual writer of the letters was a 16-year-old apprentice at the newspaper named Benjamin Franklin, making him the founding father of fake news in America. In some sense it’s always been there, using deception and marketing to persuade people to your view.
The tug between protecting privacy and building brand loyalty
The coronavirus pandemic has put much of normal life on hold, but it hasn’t stopped hackers. According to Securityboulevard.com, in the first quarter of 2020, more than 8.4 billion records from healthcare institutions, technology, software, social media, and meal delivery companies were exposed — a 273 percent increase from Q1 2019. While data breaches are costly to companies — a recent Ponemon Institute data breach report found that data breaches cost organizations an average of $7 million in the U.S. — their frequency is enough to cause some consumers to wonder if their private information is safe with their favorite brands. The increase in data breaches is concerning, noted Jesse Bockstedt, associate professor of information systems & operations management, but several studies have found that the out-of-pocket expense to consumers due to identity theft is less than $1,000. “Which isn’t zero, but it’s not like a few years ago when [identity theft] ruined your life and destroyed your credit,” Bockstedt said. As for the companies, he added, “It’s not a brand killer anymore.” Yet despite consumers’ growing unease, Goizueta faculty say the relationship between privacy and brand loyalty is a bit more intricate. While a data breach can nick a firm’s reputation, it’s the data that is purposely collected beyond the name and vital statistics that worry consumers more. Our experts found the following key points were necessary when it comes to finding the safe ground between privacy and brand loyalty. In fact, we have an expert from Goizueta who can explain each one: Building digital trust “Companies are increasingly worried that people will buy less from their brand if they’re perceived to be fast and loose with customer data,” said Daniel McCarthy, assistant professor of marketing. For instance, after political data-analytics firm Cambridge Analytica secretly collected data on roughly 87 million Facebook users, back-lash followed. In an effort to regain users’ trust, Facebook founder and CEO Mark Zuckerberg laid out a “privacy-focused vision” for Facebook, but those efforts were widely criticized as not going far enough. Advertising boycotts followed. Trust: the key to customer loyalty Minus regulatory guardrails, the differentiating factor is trust, explained Jagdish Sheth, the Charles H. Kellstadt Chair in Marketing. “Trust is built over time by doing what you promise to do and by company behavior that is considered appropriate or right,” Sheth said. Loyalty programs such as those with airlines, hospitality companies and grocery stores are founded on a relationship between a consumer and a brand. “Loyalty programs mean relationships, and in all relationships, trust and commitment are key,” he added. Let’s make a deal “Brands that are able to deliver a personalized experience in a privacy-friendly manner will have a competitive advantage,” explained David Schweidel, professor of marketing, in a recent “Goizueta Effect” podcast. “Putting a premium on privacy means forgoing the benefits that come from allowing organizations to collect data they use to deliver a better experience. From a commercial standpoint, the onus is on the marketers to make the case that the benefits outweigh privacy concerns.” We’ve attached a full article with even more advice and helpful information from our experts – but if you are looking to learn more or cover this topic, we can help. All of our faculty are available to speak with media, simply click on either expert’s icon now – to book an interview today.
Businesses must have a strategy for a messy tomorrow
John Kim is a Senior Lecturer in Organization & Management at the Goizueta Business School at Emory University. He is a management consultant with more than 20 years of experience working with executives to make difficult decisions and implement sustainable change. Recently, John published a piece that details a ‘Strategy for a messy tomorrow’ where he outlines how businesses must have a strategy development and implementation for an unpredictable business world. The piece is attached and a must read, especially in these turbulent and unpredictable economic times. In the article, he focuses on three key points: 1.Beware of False Choices “One thing we try to teach here at the business school is to be careful of false choices. Business is incredibly dynamic. Every industry is now a technology business, and the corporate playbook that evolved to protect profits is quite outdated.” Kim notes that Thomas Friedman poetically described this new normal in his 2005 book The World is Flat, and over the last 15 years, competition has only accelerated because of the explosion of two resources: cheap money and data. Kim notes that it’s a great environment to start or fund a business because interest rates have been low for the last 10+ years. There are dozens of new entrants in all industries, and all parts of the value chain, who are often well-funded, flexible, and are not weighed down by legacy business models and assets. The big winners are the customers who have increasing choice, lower prices, and great value capture. 2.The Challenging Environment From his corporate experience, Kim sees two significant challenges to strategy implementation. First, senior leaders turn over quickly. “It’s hard to have consistency of vision and leadership and implementation when there is such a movement in the C-suite with someone moving in and someone moving out every 5–6 months. So, it’s not a surprise that a lot of strategies either don’t follow through or there are too many cooks in the kitchen, and strategy gets a little bit muddled as a result.” Secondly, when the strategy does eventually make it to the ground-floor and needs to be executed, things have often moved on, and the market responses are rarely the ones you expect. Riffing on Peter Drucker’s famous quote on uncertainty, Kim explains to his students that, “Instead of trying to think of something brilliant to do tomorrow, why don’t you think of something very actionable today that prepares us for what we know will be a totally messy, crazy, unpredictable tomorrow.” 3.A Business Executive’s Response The business executive’s job is to not only set the direction, build a climate of trust, and create the energy for change—but also to be willing to test the assumptions and constraints around a given problem. Increasingly the answers will lie outside of a given industry, and thus require leaders to be broader in their horizon-scanning and more open to alternative paths forward. If you are interested in learning more about why business do indeed need a a strategy for a messy tomorrow – the let us help. John Kim is available to speak regarding this topic – simply click on his icon now to arrange an interview today.
Georgia Southern University President Kyle Marrero delivered a virtual State of the University fall 2020 address to faculty and staff, broadcast live from the Performing Arts Center on the Statesboro Campus on Aug. 12. Maxing out with 1,507 viewers at one point, University members tuned in from remote locations to hear the president discuss how Georgia Southern is successfully adapting during extraordinarily difficult times and will continue to be nimble during the fall semester. “We are being asked to be innovative, flexible, nimble and willing to adapt and change,” Marrero said after welcoming all back to the three campuses. “And I want to thank you. You all have been tremendous, remarkable, heroic even, as we made it through these times and as we navigate through these uncertain times.” Marrero touted the herculean efforts of faculty and staff, who maintained the integrity of the University’s five pillars — student success, teaching and research, inclusive excellence, operational efficiency, effectiveness and sustainability, and community engagement, in the midst of a pandemic that caused the University to move fully online in March. He cited specific examples of performance excellence since March with the following collective efforts: Moved more than 5,000 classes to fully online to complete the Spring 2020 Semester; Delivered summer term fully online while seeing credit-hour generation move up by more than 4%, compared to the Summer 2019 Semester; Moved 4,600 students out of housing and provided support for more than 100 students who remained on campus; Refunded almost $11 million in housing, dining and fees to students; Held virtual Spring 2020 Commencement, viewed by more than 100,000 worldwide; Provided more than $11 million in CARES Act grant funding directly to students; Developed and began implementation of Initial Return to Campus and Return to Campus Plans, based on input from more than 130 faculty staff across campus and public health guidance from the Centers for Disease Control and Prevention and the Georgia Department of Public Health; Modeled a 14% state budget reduction for FY21, then completed a 10% realized reduction, totaling $14.2 million; Developed and implemented flexible and remote work processes; Assessed and modified almost 5,000 courses for fall 2020; Prepared campus with signage, cloth face coverings, face shields, PPE, hand sanitizer stations; Formed and implemented the CARES Service Center; Continued communication, coordination and monitoring of community health care providers, public/private schools, municipalities and agencies. Marrero also presented August figures showing that fall 2020 enrollment looks strong compared to this same time last year, however, he was quick to note that the figures may fluctuate based on various factors throughout the semester. Final fall enrollment figures will be released in October. “We can continue to move forward,” he said. “We can continue to elevate and live our mission and our vision and our values even in these times. We will adapt, we’ll be nimble and we’ll ensure that every day that the public health and safety of our faculty, staff, students and our community is of paramount importance. “I am confident that we are ready as we can be and together we’ll assess and navigate the entirety of the fall semester with the goal and outcome of our students being successful. As a whole Georgia Southern University can make it through this together.” If you are journalist and would like to know more about Georgia Southern university and how it is succeeding during COVID-19, simply reach out to Georgia Southern Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
Featuring: B. Frank Gupton, Ph.D. A former process development executive in the pharmaceutical industry, B. Frank Gupton, Ph.D., was coaxed out of retirement to teach in the Department of Chemical and Life Science Engineering at Virginia Commonwealth University. Gupton, whose research focuses on improving health care by making pharmaceutical production cleaner and more cost-effective, is founder and CEO of the Medicines for All Institute (M4ALL), based in the VCU College of Engineering. The institute began with a simple idea: expand global access to lifesaving medications by producing them more efficiently. The institute’s team of chemical engineers and chemists demonstrated compelling results with its first target, the anti-HIV/AIDS drug nevirapine. As the researchers continue to work on additional therapies for HIV/AIDS treatment and other diseases, M4ALL is now working with a manufacturer in South Africa and partnering with the government of Ivory Coast to bring their advances to the places they are most needed. VCU Engineering’s experts are available to speak about how M4ALL is transforming pharmaceutical engineering and improving access to medicines around the world. Gupton is the Floyd D. Gottwald Junior Chair in Pharmaceutical Engineering, professor and chair of the Department of Chemical and Life Science Engineering. An award-winning researcher and National Academy of Inventors Fellow with multiple patents, he is an expert in his field. Simply click on his icon to arrange an interview.
Is AI taking over traditional procurement practices?
Artificial intelligence (AI) is everywhere. It’s taking questions from clients, running assembly lines and is now pretty much part of every appliance in every house and is also an integral part of industry. In fact, in the attached article, Joe McNamara, global director of IT for food giant Kraft-Heinz details how he has implemented AI as a vital source for manufacturing and procurement across his company. Recently, Ruomeng Cui an Assistant Professor in the Department of Information System and Operations Management at the Goizueta Business School, Emory University along with colleagues from Rutgers University and Tianjin University, authored a paper regarding how Artificial Intelligence will be playing an expanded role in areas like procurement and how it will increase accuracy and efficiency for businesses on a global scale. If you’re looking to learn more about this topic – then let us help with your questions or coverage. Ruomeng Cui investigates how operations strategies create value in digital retail and platform markets. Professor Cui is available to speak with media regarding this topic – simply click on her icon to arrange an interview.
Baylor Expert Shares Tips to Help Kids Maintain, Improve Fitness During Time Out of School
Millions of children and teens throughout the United States are relegated to their homes in attempt to help “flatten the curve” and spread of COVID-19. As parents struggle to carve out a new normal for themselves and their children, a Baylor University professor says physical fitness should still be a priority. Paul Gordon, Ph.D., professor and chair of Baylor University’s department of health, human performance and recreation, is recognized nationally as a top expert in muscular fitness and health outcomes. His areas of expertise include physical activity and lifestyle-based research related to obesity. “Beyond improving your health, physical activity will also improve your mental state,” Gordon said. “A sense of accomplishment and satisfaction is often felt after exercise. Consequently, when you need a mood lift either from ‘cabin fever’ as a result of being shut in or the stress of our current health crisis, take an exercise break. It will help you keep your spirits up.” In the following Q&A, Gordon shares tips to help parents and children stay fit during the coronavirus pandemic. Q: With millions of kids now out of school due to coronavirus – and without the benefits of a gym class – what advice would you give parents and guardians about helping those kids maintain or improve fitness? A: With the onset of school closures and recommendations to limit groups, parents do find themselves challenged to figure out a new routine that encourages healthy living such as opportunities for exercise. Given the current challenges we are facing to prevent the spread of this dangerous disease, parents need to step up and actively oversee their children’s activities. The following points are important considerations: Engage in Active Parenting. Many children/adolescents will be engaging in remote learning formats through much, if not all, of the remaining school year. Consequently, parents will need to assist their kids, particularly the younger children, with access and supervise their work. We cannot expect teachers to have the same control as when they are in class. Similarly, opportunities for engaging in physical activity need to be planned and encouraged and where possible supervised. Some exercise is better than none. This concept is true for adults and kids alike. Don’t give up on getting exercise completely if you can’t plan a full workout. A little is good, and more is better. Remember, exercise is helpful for more than weight control. It improves cardiovascular and skeletal health as well. It can even bolster your immunity response. Q: Are there exercises that kids from kindergarten on up can do? What would you recommend in terms of time and style of exercise? A: Younger children are more likely to engage in activity if they have someone to play with. Parents should engage in active games with their children. If the parent is working from home, take short breaks and play with your child. Active games that involve running, skipping, jumping and climbing are perfect types of activities. Take them for walks in the park or neighborhood. Once children hit adolescence, they are more inclined to perform limited stationary exercises such as on a stationary bicycle or cross trainer. Throwing the ball and playing controlled games (tag, kickball, etc.) can be effective. Playing with your child is an excellent way to spend time and build memories that last a lifetime. Older children can also engage in regular calisthenics such as push-ups, jumping jacks, wall sits, etc. Make it a game or contest and you’ll likely get their involvement. Q: Do you recommend any online plans or resources for parents to follow? A: There are a number of online resources available. A few examples are listed below: GoNoodle KidsHealth.org BeActiveKids.org Q: What are the negatives associated with being sedentary – whether it’s in front of a television or sitting and spending too much time in front of a screen? A: A sedentary lifestyle has numerous untoward effects on health. In fact, even individuals who are meeting basic activity levels can be at increased risk for diseases if they are overly sedentary. Increased risk for cancer, cardiovascular disease and metabolic abnormalities (i.e., diabetes) occur from sedentary living. Obesity has reached epidemic levels in our society, and a primary factor is sedentariness. It’s important to take breaks from sitting and get up and walk around. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 18,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT ROBBINS COLLEGE OF HEALTH AND HUMAN SCIENCES AT BAYLOR UNIVERSITY The Robbins College of Health and Human Sciences at Baylor University was established in 2014, a result of identified priorities for strengthening the health sciences through Baylor’s strategic vision, Pro Futuris, and the University’s Illuminate strategic plan. The anchor academic units that form Robbins College – Communication Sciences and Disorders; Family and Consumer Sciences; Health, Human Performance and Recreation; Public Health; and Division of Health Professions – share a common purpose: improving health and quality of life. The College’s curricula promotes a team-based approach to transformational education and research that has established interdisciplinary research collaborations to advance solutions for improving quality of life for individuals, families and communities. For more information, visit www.baylor.edu/chhs.
Coming next fall, Georgia Southern University School of Human Ecology will debut the Birth to Kindergarten Teacher Education Program. The program offers students the opportunity to apply for a Georgia teaching certificate at the completion of all program requirements. The program was designed to operate with a strong social justice lens. “We, the program developers and supporters, know how important it is to recognize the role that contextual influences like race, religion, income level and family structure play in a child’s growth and development,” said Georgia Southern Associate Professor of Child and Family Development Dina Walker-DeVose, Ph.D. “Our program seeks to cultivate cohorts of teachers who are equipped with a sound knowledge base that is grounded in research, a teaching pedagogy that is culturally responsive and flexible to the needs of diverse groups of children, and a spirit of advocacy to support and fight for each and every child, particularly those who are marginalized in our society.” Associate Dean of the College of Behavioral and Social Sciences, John Kraft, Ph.D., said the decision to house the program on the Armstrong Campus in Savannah was influenced by M. Ann Levett, Ed.D., alumna and superintendent of Savannah-Chatham County Public Schools. Levett is experienced in developing early childhood education centers. “Dr. Levett’s vision is more than childcare or pre-k in the ordinary sense,” Kraft said. “She wants these children to experience a holistic program that integrates systemic child development and educational programming and intervention. Birth to kindergarten certified teachers are the foundation for her early childhood education centers.” Walker-Devose said program graduates will have experience working with young students, and they will benefit from a financial standpoint because of the specific training. “Our students will enter the classroom feeling well-equipped for the difficult task of meeting children at their current level of mastery and moving them toward identified goals,” she said. “They will be able to do this while recognizing that certain contextual factors such as race and family income have real impacts on student outcomes. Equipped with this knowledge, skill set and a teaching license, they will be compensated at higher rates than those who are not licensed.” Walker-Devose said Southeast Georgia communities will be one of the biggest benefactors of the program. “Every community that is touched by the children who will be educated by the amazing teachers we will produce will benefit from the program,” she said. “Research shows a positive return on investment for every dollar that is invested in quality early childhood education. This body of research is another reason that society should be looking for ways to support its youngest learners and fairly compensate those trusted with their care and education.” Are you a reporter looking to learn more about Human Ecology and how it will positively impact communities not just in Georgia but potentially across America? Then let our experts help. John Kraft is the associate dean of the College of Behavioral and Social Sciences at Georgia Southern. He has written about human social behavior and is considered an expert in the field. Dr. Kraft is available to speak with media regarding this topic – simply click on his icon to arrange an interview.
Fifty years ago, the first computer-to-computer connection was made through ARPANET, the precursor to the modern internet. What will the internet look like 50 years from now? That's the topic of a new report by Elon University's Imagining the Internet Center and Pew Research. The report, "The Next 50 Years of Digital Life," is part of a series on the future of the internet and features insights from 530 technology pioneers, innovators, developers, business and policy leaders, researchers and activists. They were asked to respond to a series of questions about how individuals' lives might be affected by the evolution of the internet during the next 50 years. “In just 50 years the internet grew from a handful of interlinked computers to a worldwide network connecting billions of active users across all corners of the globe,” said Kathleen Stansberry of Elon University’s Imagining the Internet Center, the lead author of the report. “This vast experiment in human collaboration has not been without cost, but these experts believe that by enacting thoughtful reform today the vision of the internet as a tool of equality and enlightenment can still be realized.” Overall, 72 percent of these respondents said they hope and expect that the next 50 years might bring significant change for the better; 25 percent say they fear there could be significant change for the worse and 3 percent said they expect there will be no significant change. You can find a list of key themes from the report here, and the full report, including scores of comments from experts, here. If you're interested in talking with Professor Stansberry about the report, please reach out to Owen Covington, director of the Elon University News Bureau, at ocovington@elon.edu or (336) 278-7413. Professor Stansberry is available for phone, email and broadcast interviews.
When people hear the term “assisted living,” they might think “nursing home” or “old folks’ home.” But what people don’t know is that interior designers are working hard to ensure that these facilities provide a sense of comfort and a sense of home to their residents. “Designing for assisted living environments requires careful consideration of the needs of the residents living there. But really, in that way, it is no different from designing for any population,” said Elise King, assistant professor of interior design in Baylor University’s Robbins College of Health and Human Sciences. Baby boomers would rather live at home or in a residential setting, according to SeniorLiving.org. This will require more locations to have independent and assisted living available. With the baby boomer generation transitioning into retirement, many will require additional care but don’t want to be in nursing homes like their parents. “You should always begin by understanding the users of the space and assessing their needs and requirements,” King said. “And what you’ll find is that across the lifespan, while there are different needs which must be met by various functional requirements, our innate desires are not that different.” 1. Bring outdoors inside by incorporating nature into facility design. One way designers enhance facilities is by incorporating nature into their design and bringing the outdoors inside. At Baylor, Debra Harris, Ph.D., associate professor of interior design — who has researched the impact of health care facility design on patients, families and health care workers — teaches a sustainability course that addresses some aspects of nature in design. “We reinforce all aspects of indoor environmental quality through research activities and through the entire design process,” Harris said. “For years, architects have discussed the concept of organic architecture and more recently, the term ‘biophilic design’ has been used,” King said. “And in the past 30 or so years, we’ve seen a growing body of research that supports what we’ve assumed for a long time, essentially that humans desire a connection with nature and that nature can have a positive impact on health and well-being.” She said one way this can be accomplished is by having ample windows, particularly those that look onto greenspaces or treetops. It also is important to consider that some residents will be using walkers, canes or wheelchairs. Window height should be considered so that all residents can benefit. Another way to incorporate nature into the design is by using natural materials when possible or using materials that have textures or patterns reminiscent of nature. Harris agrees that incorporating nature into a facility’s design is important and beneficial to the residents living there. “Direct access to nature, like gardening or nature walks, and indirect access to nature, through a window, provide real tangible benefits,” Harris said. 2. Access to natural light, as well as artificial light that mimics daylight, provides benefits to seniors that are associated with well-being. Harris said having access to natural light provides benefits associated with well-being, such as reinforcing our natural clock, known as circadian rhythms, which helps with the quality of sleep and may contribute to management of chronic conditions. Designing to provide access to nature through gardening and walking also can increase physical activity and social interactions, she said. Artificial lighting is also an important factor in interior design, especially for seniors. Harris said there are lighting systems that can mimic daylight, changing over the course of the day to support our circadian rhythms, which can lead to an elevated sense of well-being. This may contribute to other aspects, such as social interactions, physical activity, and satisfaction, she said. 3. Designing for all five senses is critical for making a facility feel more like home. King said it’s important to design for all the senses, not just the visual aspect of the facility. She said sound, smell and touch are other critical aspects that need to be taken into consideration to make a facility feel more like a home. “Designers have to use research to understand how we can best address the specific needs of a mature population through design,” King said. “By creating environments that value and support these innate needs — self-actualization, esteem, love and belonging, safety needs and physiological needs — we’re reinforcing a sense of place and hopefully, a sense of home.” ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. It provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among 12 nationally recognized academic divisions. ABOUT ROBBINS COLLEGE OF HEALTH AND HUMAN SCIENCES AT BAYLOR UNIVERSITY The Robbins College of Health and Human Sciences at Baylor University was established in 2014, a result of identified priorities for strengthening the health sciences through Baylor’s strategic vision, Pro Futuris, and the University’s Illuminate strategic plan. The anchor academic units that form Robbins College – Communication Sciences and Disorders; Family and Consumer Sciences; Health, Human Performance and Recreation; Public Health; and Division of Health Professions – share a common purpose: improving health and the quality of life. The College’s curricula promotes a team-based approach to transformational education and research that has established interdisciplinary research collaborations to advance solutions for improving quality of life for individuals, families and communities. For more information, visit www.baylor.edu/chhs.
