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Scott Rader

Scott Rader

Associate ProfessorWestern Carolina University

Charles “Scott” Rader has entrepreneurial work experience in the areas of information technology product development and management.

Literary Deconstruction in Consumption MeaningsEthnographic Exploration of Experiential ConsumptionPostmodern Consumer CulturePostmodern ConsumptionSocial Media Marketing
Vilma Todri

Vilma Todri

Associate Professor of Information Systems & Operations ManagementEmory University, Goizueta Business School

Economics and Machine LearningDigital AdvertisingDigital StrategyOnline Consumer BehaviorSocial Media
Aronté Bennett, PhD

Aronté Bennett, PhD

Associate Professor of Marketing & Business Law; Associate Dean of Diversity, Equity and Inclusion | Villanova School of BusinessVillanova University

Aronté Bennett, PhD, specializes in consumer behavior, information processing and brand relationships.

Corporate Social ResponsibilityVulnerable ConsumersBrandingResearch Methodology in MarketingBrand Relationships
Bryan Segal

Bryan Segal

Senior Vice PresidentcomScore

Segal brings over 20 years of business development, operational acumen, and client relationship expertise to his role at comScore.

Strategic PlanningMarket ResearchBusiness DevelopmentMedia and TechnologyDigital Media
Meredith David, Ph.D.

Meredith David, Ph.D.

Associate Professor, MarketingBaylor University

Expert in innovative marketing strategies, including emerging technologies & the psychological impact of social media platforms

Consumer Preferences & BehaviorStrategic Management & MarketingSmartphone Use & Well-Being
Simone Peinkofer

Simone Peinkofer

Associate ProfessorMichigan State University

Simone Peinkofer is an assistant professor of supply chain management at Michigan State University.

LogisticsRetail SystemsRetail Strategy
Michael D. Smith

Michael D. Smith

ProfessorCarnegie Mellon University

Michael D. Smith's research uses economic and statistical techniques to analyze firm and consumer behavior in online markets.

StreamingDigital Media ProductsConsumer BehaviorHigher Education Policy
Tyler Milfeld, PhD

Tyler Milfeld, PhD

Assistant Professor of Marketing | Villanova School of BusinessVillanova University

Tyler Milfeld, PhD, explores how brands can enhance their purpose-driven marketing communications in the prosocial arena.

Brand ActivismSustainability Marketing and Green AdvertisingMarketing CommunicationsProsocial AdvertisingConsumer Packaged Goods
Eric Spangenberg

Eric Spangenberg

Professor of Marketing and Psychological Science; Academic director for the Center for Global LeadershipUC Irvine

Eric Spangenberg is an expert in consumer behavior, psychology, leadership and statistics.

Environmental PsychologyQuestion-Behavior EffectsConsumer BehaviorMarketingPsychometrics
Forrest Morgeson

Forrest Morgeson

Associate ProfessorMichigan State University

Forrest Morgeson teaches marketing management, marketing strategy, and marketing research courses to graduate students.

Marketing ResearchCustomer LoyaltyPublic PolicyCustomer ExperienceCustomer Satisfaction