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• Institute of Health and Neurodevelopment to host children’s activities at Birmingham’s science museum Thinktank on Saturday 18 March • British Science Week is a ten-day celebration of science, technology, engineering and maths • Brain Awareness Week highlighted with research showcased in glass box exhibition space on University campus. Aston Institute of Health and Neurodevelopment (IHN) is celebrating British Science Week (10-19 March) and Brain Awareness Week (13-19 March) by hosting an activities day for children at the Birmingham science museum Thinktank, alongside a social media campaign to help educate and inform the public on its latest research. Each year, the British Science Association runs a ten-day celebration of science, technology, engineering and maths called British Science Week. It is closely followed by Brain Awareness Week, a yearly global campaign to increase public awareness of brain research. The week-long celebration is organised by the Dana Alliance with a goal to educate and highlight the importance of research in developing new treatments, preventions and possible cures for brain diseases. Both campaigns align closely with the work of the Aston Institute of Health and Neurodevelopment, with the Institute’s researchers keen to use the week to host activities and share their research and information about the brain health with the public. Activities to highlight both British Science Week and Brain Awareness week include a social media campaign sharing research updates from members and surprising brain facts on Twitter (@Aston_IHN), a brain research exhibition in the glass box space in the Aston University main entrance, as well as an activity session at the Birmingham science museum Thinktank in Millennium Point. The meet and greet with IHN researchers will take place on Saturday 18 March between 11.00 and 16.00. Children and families can speak to researchers about their work and take part in interactive activities, such as memory games and eye-tracking experiments. Professor Jackie Blissett, co-director of IHN said: “British Science week and Brain Awareness week are really important campaigns for us. Brain Awareness week is the perfect time to showcase our research and engage with the public on what we do here at IHN. “We work in close collaboration with the NHS to help research potential treatments for children who experience a range of brain related conditions. We put children at the heart of what we do, with the aim of unlocking the potential of research to support children’s health and development as well as answering the questions that matter to children, their families and the services that support them.” Visitors to the exhibition on the Aston University campus are encouraged to share their thoughts about the exhibition and their pictures on Twitter, tagging @Aston_IHN. For more information about Aston Institute of Health and Neurodevelopment visit its website and for more information about studying psychology and neuroscience at Aston University visit our course pages.

AI-powered cruise control system may pave the way to fuel efficiency and traffic relief
The CIRCLES Consortium, consisting of Vanderbilt University, UC Berkeley, Temple University and Rutgers University-Camden, in coordination with Nissan North America and the Tennessee Department of Transportation, concluded a five-day open-track experiment on Nov. 18. Congestion Impacts Reduction via CAV-in-the-loop Lagrangian Energy Smoothing (CIRCLES) Researchers tested an AI-powered cruise control system designed to increase fuel savings and ease traffic using 100 specially equipped Nissan Rogue vehicles. The experiment—which ran from Nov. 14 through Nov. 18 on a sensor-filled portion of Interstate 24—is based on the results from an earlier, closed-track study where a single smart vehicle smoothed human-caused traffic congestion, leading to significant fuel savings. A single AI-equipped vehicle could influence the speed and driving behavior of up to 20 surrounding cars, causing a kind of positive ripple effect in day-to-day traffic. The CIRCLES Consortium will spend the next several months analyzing data collected on the AI-equipped vehicles and their impact on the flow of traffic over the duration of the experiment. The test was conducted on the recently opened I-24 MOTION testbed, the only real-world automotive testing environment of its kind in the world. Stretching for four miles just southeast of downtown Nashville, the smart highway is equipped with 300 4K digital sensors capable of logging 260,000,000 vehicle-miles of data per year. The CIRCLES Consortium research is supported by the National Science Foundation and the U.S. Departments of Transportation and Energy. Support was also provided by Toyota North America and General Motors. The experiment included Toyota RAV4 and Cadillac XT5 vehicles. Preliminary vehicle and traffic flow detection in the I-24 Mobility Technology Interstate Observation Network (MOTION). “On November 16 alone, the system recorded a total of 143,010 miles driven and 3,780 hours of driving. The I-24 MOTION system, combined with vehicle energy models developed in the CIRCLES project, provided an estimation of the fuel consumption of the whole traffic flow during those hours. The concept we are hoping to demonstrate is that by leveraging this new traffic system to collect data and estimate traffic and applying artificial intelligence technology to existing cruise control systems, we can ease traffic jams and improve fuel economy,” the CIRCLES team said in a joint statement. “Nissan has always been a pioneer in automotive innovation, and with our long-term vision, Nissan Ambition 2030, we know our future is autonomous, connected and electric,” said Liam Pedersen, deputy general manager at the Nissan Alliance Innovation Lab in California’s Silicon Valley. “CIRCLES shares our common goal of building a safer, cleaner world by empowering mobility.” “When it comes to transportation and mobility in Tennessee, we are at a critical juncture,” said Deputy Governor and TDOT Commissioner Butch Eley. “Traffic congestion is now becoming more prominent throughout Tennessee, and not just in urban areas. Addressing these challenges will force us to think critically about solutions, as transportation infrastructure projects traditionally are not identified nor completed before traffic congestion more dramatically affects our quality of life. One of these solutions is greater use of technology to enhance mobility. We are confident that this project and others like it will further strengthen Tennessee’s reputation for being a hub of automotive excellence.” “The I-24 MOTION project is a first-of-its-kind testbed, where we’ll be able to study in real time the impact connected and autonomous vehicles have on traffic in an open road setting,” said Meredith Cebelak, adjunct instructor in civil and environmental engineering at Vanderbilt and Tennessee transportation and transportation systems management and operations department leader at Gresham Smith. “The permanent infrastructure has been designed and installed, meaning the testbed will always be ‘on’ and available to researchers. By unlocking a new understanding of how these vehicles influence traffic, vehicle, infrastructure, and traffic management strategies, design can be optimized to reduce traffic concerns in the future to improve safety, air quality and fuel efficiency.” “Partnership across universities, government and the private sector is the key to pioneering projects like this one,” Vice Provost for Research and Innovation Padma Raghavan said. “From its earliest inception, all the partners in this effort have played vital roles. That trusted collaboration continues as the team analyzes results to seek new insights to address pressing challenges in transportation in Tennessee and beyond.”

Public lecture: how can we have a good future with artificial intelligence?
Public lecture: how can we have a good future with artificial intelligence?AI expert and educator Professor Anikó Ekárt to discuss one of today’s most provocative topics Lecture will take place on 28 February at Aston University Talk to explore artificial intelligence’s capabilities, benefits and pitfalls. The potential impact of artificial intelligence (AI) on our daily lives will be explored in a public lecture at Aston University. The University is inviting the public onto its campus on Tuesday 28 February to hear Professor Anikó Ekárt discuss one of today’s most provocative topics. Research into AI began in the1950s and since then it has played an increasing role in daily lives, such as chatbots and digital assistants. As an AI researcher and educator, Professor Ekárt will take a pragmatic view of the technology, arguing that society will benefit from it – but only if it is used responsibly. She said: “Digital assistants based on speech recognition are now broadly accepted and successfully embedded in many business services. “However, the most recent release of a chatbot with amazing writing capabilities has divided the world; some are relieved that their job may now become substantially easier, but others have questioned the impact of this on education. “In the lecture, I’ll suggest three key directions; responsible use of AI, exploring many AI techniques rather than focusing on just one, and educating the public about AI’s capabilities, benefits and pitfalls.” She will illustrate the success and further potential of less well-known AI techniques, such as evolutionary computation, genetic programming and symbolic regression, based on her 25 years of research. Anikó who is a professor of artificial intelligence, joined Aston University in 2006 as a lecturer. She leads the artificial intelligence research theme within the School of Informatics and Digital Engineering. Her research interests are centred around AI methods and their application, focusing on evolutionary algorithms and genetic programming. She has successfully contributed to applications of AI techniques to health, engineering, transport, and art. In 2022 she was the winner of the Evo* Award for Outstanding Contribution to Evolutionary Computation in Europe. The free event will be taking place on 28 February from 6 pm to 8 pm and will be followed by a drinks reception. To sign up for a place visit https://www.eventbrite.co.uk/e/an-inaugural-lecture-by-professor-aniko-ekart-tickets-516518760517

Aston University professor elected Fellow of Royal Microscopical Society
Professor Igor Meglinski is a physicist, scientist and biomedical engineer He pioneered the application of circularly polarised light for cancer detection His research is at the interface of physics, optics and imaging modalities. Igor Meglinski, professor of mechanical, biomedical and design engineering in the College of Engineering and Physical Sciences at Aston University, has been elected as a Fellow of the Royal Microscopical Society (RMS). Professor Meglinski is a physicist, scientist, and biomedical engineer whose research interests are at the interface between modern physics, optics and imaging modalities, focusing on the exploration of novel photonics-based phenomena and their implementation to practical applications in medicine, biology, life sciences and health care industries. Among other achievements, Professor Meglinski pioneered the application of circularly polarised light for cancer detection. best known for his development of fundamental studies and translation research dedicated to imaging of cells and biological tissues utilising polarised light, dynamic light scattering and computational imitation of light propagation within complex tissue-like scattering medium. His current research projects include the application of coherent polarised light for cancer diagnosis, functional imaging of blood and lymph flows, neuroimaging and brain malformation studies. He is also exploring human visual perception of polarised light and helical wave fronts, the fundamentals of shaped light with orbital angular momentum and quantum entanglements transfer in turbid tissue-like scattering medium, screening of cells, cell’s organelles and cells interaction. He has authored and co-authored more than 400 scientific papers and presented over 800 presentations at major international conferences in the field, including over 200 keynote and plenary talks and invited lectures. The Royal Microscopical Society is a learned society dedicated to the promotion and development of microscopy and imaging. Its members come from a wide range of backgrounds, including undergraduates, research students, users of microscopy in industry and academia, microscopy manufacturers and suppliers and research leaders in their various fields within the biological and physical sciences. Professor Igor Meglinski said: “I was delighted to be invited to become a Fellow of the Royal Microscopical Society. “It is always a pleasure to be recognised for your work, such as my recent research which could provide a more accurate method of blood flow diagnosis in skin to help people with diabetes.”

Aston University gears up to celebrate 50 years of transport education
Aston University calls for former transport students to get in touch 2023 marks half a century of transport studies at the University First transport course ran in 1973. Aston University is asking former students to get in contact to help celebrate 50 years of transport education. This year marks half a century of transport studies at Aston University, dating back to 1973 when the subject first appeared as part of a combined honours degree course, with the first transport graduates completing in 1976. In 1982-3 the course became a degree in its own right and 40 years later is still teaching the transport professionals of the future. Aston University is currently the only UK institution to offer a dedicated transport management degree, BSc Transport Management, and a BSc Transport Planning degree apprenticeship. During the past five decades the course has produced graduates equipped with the skills, knowledge and experience needed across the transport sector. Dr Lucy Rackliff, programme director and head of the department of Engineering Systems & Supply Chain Management, said: “Generations of our students have contributed no end to the UK’s skills in this sector. From rail and road, consultancy and government, there are few areas in the transport sphere that have not been improved by our graduates. “If you studied transport at Aston University, we would love to hear from you with any stories and memories from your student days. And of course, we would love to hear about where your transport career has taken you.” Aston University started life in 1875, and in 1895 become the Birmingham Municipal Technical School, teaching chemistry, physics, metallurgy and electrical engineering. In 1966 it received its royal charter to become a university. If you would like to share where your transport career has taken you please get in touch via LinkedIn https://www.linkedin.com/groups/13582956/ or contact the University’s alumni team at alumni@aston.ac.uk

Public lecture: Be kind - effective design of software with and for real people
Public lecture: Be kind - effective design of software with and for real people Professor Jo Lumsden to give inaugural lecture on 9 March Will discuss need to approach software design with basic kindness. How software can be designed with kindness at its core is to be explored in a public lecture at Aston University. Professor Jo Lumsden is to give her inaugural lecture Be kind - effective design of software with and for real people on 9 March, which will be open to the public. Professor Lumsden said: “The approach to software development, however admirable, is often dominated by either the domain expert or the engineer who builds the software. “All too often, the voices of the real people who are destined to use the software are overlooked, or age-old techniques are adopted that do not support inclusive design or evaluation of such technologies.” Professor Lumsden will reflect on a wide range of examples which demonstrate novelty, or innovation. These could be in terms of designing with and interaction for end users, and evaluation to ensure feasibility and usability of technology that will be acceptable to end users. Professor Lumsden added: “Technology should be developed to help solve our problems or to improve our lives. “I am passionate about the fundamental need to approach software design with basic kindness. “I hope that the examples I will share in my lecture will inspire others to embrace empathetic approaches to future software design, so that collectively we can realise an effective and acceptable technological future.” Jo Lumsden is professor of human computer interaction in the College of Engineering & Physical Sciences at Aston University where she is also pro vice-chancellor (research integrity), head of the Computer Science Department and director of the Aston Interactive Media Lab. She has worked in research for more than 25 years and her recent work has centred on design and development of mobile assistive technologies which enhance the quality of life of those with special, typically healthcare-related, needs. Her multidisciplinary research brings together technologists, domain experts, and most importantly end users, to co-design technology, empowering end users to ensure their needs are met via the introduction of technology. The free event will be taking place on 9 March from 6 pm to 8 pm and will be followed by a drinks reception. To sign up for a place visit https://www.eventbrite.co.uk/e/an-inaugural-lecture-by-professor-jo-lumsden-tickets-530625183207

Specsavers hearing clinic officially opened at Aston University on World Hearing Day
• Hearing clinic celebrates official opening to students, staff and NHS referrals on Friday 3 March • Training of audiology students is supported by on-site clinic • Free hearing tests made available in partnership with Specsavers. A new hearing clinic in partnership with Specsavers at Aston University celebrated World Hearing Day (Friday 3 March) with an official opening and drinks reception at its new clinic. Staff from both Specsavers and Aston University’s audiology department met to officially open the clinic and look around the facilities based in the School of Optometry. Both parties discussed the benefits of having a hearing clinic on campus and reflected on the positive impact the clinic is having on students and patients. The clinic, which is situated on the ground floor in the Optometry building on the University campus in Birmingham city centre, is run in partnership with Specsavers and offers hearing tests for free to students, staff and members of the public, while supporting the training of Aston University audiology students. As well as providing hearing tests, the clinic can dispense hearing aids and offer counselling and advice alongside a full aftercare package. The team also advises people on personalised noise protection and ear plugs for swimming. Specsavers is a key partner of Aston University, with graduates from both audiology and optometry going on to work for them. Last year, 62% of students who were placed in Specsavers clinics for support and training applied for jobs on graduation and got to interview. Of those interviewed, 61% are now employed by Specsavers. Claire Wilkes, audiology programme director at Aston University, said: “We cannot wait to see what comes next in this wonderful journey. So far the clinic has had a lot of interest and uptake of hearing appointments. We are delighted to be working alongside Specsavers. “Many of our students undertake work placements with the company, so we are very happy we’ve been able to grow our partnership further by opening this clinic on campus.” Humah Zaheer, Specsavers audiology director, who runs the clinic added: “I’m delighted to be involved in this initiative. As an Aston University audiology graduate from 2014 it feels like I’ve come full circle. Being able to offer students an insight into the ‘real’ world of audiology, as well as Specsavers, is a fantastic experience for their career development. “We’ve also been bowled over with the response from the public and are looking to expand the number of days we open the clinic from next year.” The hearing clinic on campus enables students to practice their clinical and communication skills in preparation for long term work placements off campus. The skills lab equipment mimics equipment in the NHS, helping students better prepare for placements. To find out more or book an appointment visit our website.

#Expert Insight: Price Image Formation: When is HILO low?
When consumers choose where to shop, they often consider a store’s price image —does the store have a reputation for having lower or higher prices than its competitors? A store’s reputation for lower prices doesn’t happen by chance. Choosing a pricing strategy is one of the biggest pricing decisions a retailer makes. In “When is HILO Low? Price Image Formation Based on Frequency versus Depth Pricing Strategies,” a recently published paper in the Journal of Consumer Research, co-authors Ryan Hamilton, associate professor of marketing, Ramnath Chellappa, associate dean and Goizueta term professor of information systems and operations management, and Daniel Sheehan, associate professor of marketing and supply chain at the University of Kentucky’s Gatton College of Business and Economics, explore a gap in existing pricing strategy research. “Our research doesn’t threaten the validity of the previous research,” said Hamilton, “but what it does do is point to the limited generalizability of the previous research.” This is because previous pricing strategy research used the same research paradigm: It emphasized consumers’ perspectives as they compared prices simultaneously across multiple stores. Hamilton, Chellappa, and Sheehan wondered what would happen if they studied consumers as they compared prices of products within a store, instead of across stores. When they did so, the authors found that “many of the prominent findings of previous research are reversed,” they wrote. “We propose that when stores’ prices are evaluated one at a time, or in isolation, consumers will rely on the most salient contextual clues available—within-category price information—when forming a price image.” For example, rather than research the price of peanut butter across multiple grocery stores, shoppers often evaluate the price of peanut butter by comparing the prices of the brands on the shelf in front of them. To illustrate their point, the authors explore two basic pricing strategies: a frequency pricing strategy and a depth pricing strategy. Every Day Low Pricing (EDLP) is a frequency strategy where stores offer small price advantages over their competitors on many items. Walmart employs an EDLP strategy. A common depth strategy is a high-low (HILO) pricing strategy. HILO offers infrequent, but deep, price advantages over competitors. Macy’s utilizes this strategy. “The conventional wisdom is that EDLP equals low price,” explained Hamilton. But he and his co-authors argue that in a non-theoretical environment, the effectiveness of EDLP strategies is less clear. The trio hypothesized that the context in which consumers encounter prices has important implications. Specifically, that the frequency advantage of EDLP identified in earlier research was limited to those scenarios where customers were able to simultaneously compare prices across multiple stores. In contrast, they argue that a depth advantage, one resulting from HILO pricing, will be more likely when consumers evaluate store prices separately. “Without simultaneous comparisons across stores, consumers shift from using across-store prices as reference points to using within-category reference prices. As a result of this shift, deep price advantages are easier to evaluate than frequent price advantages and therefore more influential on customers’ formation of price image,” they write. “Because our theoretical account is based on within-category external reference prices, we predict that a depth store is likely to be evaluated as having a lower price image than a frequency store even when consumers are exposed to the prices of just one store,” they write. The authors tested their hypothesis using six separate experiments. All but one of the experiments studied national brands commonly found in grocery stores. (The other experiment used televisions.) In the experiments where participants saw store prices simultaneously, the experiment replicated the frequency advantage noted in previous research. But when participants did not have simultaneous price information across stores, the previous findings didn’t hold “What we found is that if you distance those prices comparisons even a little bit -showing a price on one webpage and then seeing a price on another webpage - that’s enough to completely reverse the findings,” explained Hamilton. In an isolated setting, “a couple of really low prices” will better communicate a store’s low-price image, said Hamilton. “That’s the big story.” While excited about the findings of their research, Hamilton is quick to point out the limits of their hypothesis, such as when pricing information isn’t readily available or when the consumer isn’t familiar with the brands of the product they wish to buy. “People want a simple answer that works everywhere, but it’s more nuanced than that,” said Hamilton. “This [hypothesis] is going to work better under certain set of circumstances than others because people process price information differently.” The insights aren’t only useful for retailers. While using a store’s price image to shop can be efficient from a consumer standpoint, assuming that the prices are low solely because the store has a reputation for low prices isn’t always the case. A retailer’s price image has vulnerabilities. Not everything at Costco is cheaper than it is at Whole Foods. Southwest Airlines may not always be cheaper than Delta Air Lines. “If you’re shopping for things you really care about,” advised Hamilton, “it might be worth doing more across-store price comparisons.” Chellappa is excited about how the paper addresses gaps in traditional economic models of pricing. “While much research in economics and information systems focuses on the availability of information for price comparison, the cognitive aspect of ‘how’ consumers compare and process such information is only explicated by studies such as ours. Looking at pricing through a behavioral lens, capturing consumers’ real shopping behavior reveals great insights that will be useful for firms,” he said. Interested in learning more about consumer behavior and Price Image Formation Based on Frequency versus Depth Pricing Strategies? Then let us help with your coverage and questions. Ryan Hamilton and Ramnath Chellappa are both available to speak regarding this important topic - simply click on either expert's icon now to arrange an interview today.

Researchers reveal CBD can counter epileptic seizures in children
• Aston University epilepsy model used to illustrate the mechanisms of seizure activity • Results suggest how CBD can be useful in the treatment of childhood epilepsy • New insight into potential future interventions for hard-to-treat epilepsy. Researchers at Aston University have contributed to the discovery of a previously unknown way in which cannabidiol (CBD), a non-psychoactive component of cannabis, can reduce seizures in many treatment-resistant forms of childhood epilepsy. A group of international collaborators, led by scientists at NYU Grossman School of Medicine, including a team from the Aston Institute of Health and Neurodevelopment at Aston University, found that CBD blocked signals carried by a molecule called lysophosphatidylinositol (LPI). LPI is found in our brain’s neurons and is thought to amplify nerve signals as part of normal function but can be hijacked by some epilepsies to promote seizures. The study, published in the journal Neuron, expanded on previous findings showing that CBD blocks the ability of the molecule LPI to amplify nerve signals in a brain region called the hippocampus. The current study argues that, for the first time, the molecule also weakens signals that counter seizures, further explaining the value of CBD treatment and the generation of seizure activity in epileptic people. As part of the research group, the Aston University team used a leading model of epilepsy, developed by Professor Gavin Woodhall, to perform recordings of electrical signals in brain cells taken from epileptic rodents, some of which had been treated with CBD. By doing this, they were able to pinpoint the molecular mechanisms by which CBD acts to prevent seizure activity in epileptic brains. Professor Woodhall, co-director of Aston Institute for Health and Neurodevelopment, said: “These new insights into epilepsy and the mechanism by which CBD works to stop seizures is the fruit of years of collaboration between neuroscientists in the UK and USA and our industry partner, GW Pharma. We are hopeful that it will lead to even better treatments in future”. Dr Stuart Greenhill, senior lecturer in neuroscience, Aston Institute for Health and Neurodevelopment added: "We are delighted that our epilepsy model is being used to make such meaningful breakthroughs in the mechanisms of epilepsy and is paving the way for a wider range of future treatments". Corresponding author Richard W Tsien, chair of the Department of Physiology and Neuroscience at NYU Langone Health, said: “Our results deepen the field’s understanding of a central seizure-inducing mechanism, with many implications for the pursuit of new treatment approaches. “The study also clarified, not just how CBD counters seizures, but more broadly how circuits are balanced in the brain. Related imbalances are present in autism and schizophrenia, so the paper may have a broader impact.” The results build on how each neuron “fires” to send an electrical pulse down an extension of itself until it reaches a synapse, the gap that connects it to the next cell in a neuronal pathway, and how this activity can change in a network which is likely to generate epileptic seizures. For more information about Aston Institute of Health and Neurodevelopment (IHN) please visit our website.

Why Grand River & St. Mary’s General Hospital Runs the RealTime Medical Platform?
What makes for a good DI partner company? Learn about how Dr. Darren Knibutat and the team at Grand River & St. Mary’s General Hospital are implementing RealTime’s radiology collaboration services to help manage a demanding workload, hold the line on costs and deliver improved patient care. Full interview here: https://youtu.be/lScHwliTnXY Learn more here: https://realtimemedical.com/radiology-services/ #peerlearning #radiology #teleradiology #qualityofcare #radiologyreimagined #radiologyproductivity #workloadbalancing #diagnosticimaging #patientcare #radiologysolutions




