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10 tips to adapt to life in Canada

As a newcomer experiencing Canada for the first time, there may be some cultural differences you’re not familiar with. Adjusting to a new environment and culture can be difficult if you have no idea what to expect. In this article, we will share a few tips, resources and advice that will help you to better adapt to life in Canada and avoid culture shocks. 1. Be polite – use the words “please,” “sorry,” and “thank you” frequently Canadians are known to be very polite – the words, ‘please,’ ‘sorry,’ ‘thank you,’ ‘may I,’ and ‘excuse me’ are frequently used in social settings and interactions. Being polite is valued and expected, even with strangers. Note that these common courtesies don’t necessarily signal a desire to be friendly; they’re merely a social standard. Fun Fact: Canadians use the word ‘sorry’ so much that in 2009 they had to pass an Apology Act in Ontario. It means that if any Canadian says ‘sorry’ at the time of a crime or incident, it won’t count as an admission of guilt – just an expression of sympathy. Without this, there’d probably be many apologetic Canadians in prison. 2. Be punctual In Canada, punctuality is a sign of respect – everyone does their best to arrive on time for all personal, professional and social engagements. If you’re late, people will worry that something has happened to you or that you have forgotten about your appointment. It may also come across as being disrespectful. If you anticipate reaching late or if you cannot make it, social protocol dictates that you inform the host or meeting organizer about your change in schedule and remember to do this as much in advance as possible. 3. Network as much as you can Canada is an attractive destination for talent from all across the world. Many candidates have relevant qualifications, compelling track records, and winning personalities. This makes Canada diverse and multicultural, with a competitive job market. Tapping into the hidden job market and gathering valuable referrals are just two of the many benefits that networking offers; it also serves as a way to stand out from the competition and get noticed. The hidden job market refers to positions that are filled without the employer advertising them publicly. As much as 65-85 per cent of the jobs are not posted online, and approximately 40 per cent of positions are filled through a referral. This is why building your network in Canada can be very helpful in finding a job. Tip: When reaching out to a connection to ask for a job referral, establish a “warm” connection first. Start by asking your contact to learn more about their career journey through an informational interview and share your learnings and experiences as well. Resources to help you learn more about networking in Canada: How to build your network in Canada: The basics Where to build your network in Canada How to build your network: The coffee interview Coffee chats: Questions you should ask to network better 8 ways to meet new people and grow your network in Canada 4. Reach out to settlement services when you need help Settlement services and agencies exist in Canada to provide free support to newcomers at every step of the newcomer journey. They are available in both pre- and post-arrival and are funded partially or fully by the Canadian government to promote the comfortable integration of newcomers into Canadian society. Settlement services provide support in various areas, including career, housing, healthcare, immigration, education, and more. When you begin using settlement services in Canada, you may be connected with a settlement worker who will work with you one-on-one to support your settlement process. Tip: You can also visit the Immigration, Refugees and Citizenship Canada (IRCC) website to learn about settlement agencies and newcomer centres in your area that offer free newcomer services near you. Accessing settlement services in pre-arrival can fast-track your transition to Canadian life and help you adapt better. See Pre-arrival settlement services for newcomers to Canada for detailed information on various programs that may be available to you in your home country. 5. Familiarize yourself with cultural differences and keep an open mind Canada is a diverse and multicultural nation – people from different countries, all with their unique values, traditions, faith, languages, food and cultures reside here. An important part of adapting to Canadian life is being open to learning about other cultures and making a conscious effort to live in harmony while acknowledging the differences that exist. Having a positive attitude and keeping an open mind is key to this transition. Remember that in Canada, everyone is treated equally and with respect, irrespective of their gender, occupation, race, religion, or sexual orientation. Therefore, you shouldn’t let any stereotypes, biases or prejudices influence your words and actions while interacting with others. Respect personal space and privacy Canadians value their personal space and privacy. It’s best to stay away from discussing topics related to salary, family life, weight, religion, political views, etc. Disruptive behavior such as cutting in line, speaking out of turn, shouting, talking loudly are frowned upon. And remember to always ask permission before using anything that’s not yours. Allergies and sensitivities are common in Canada Allergies are very common in Canada. It is estimated that one in 13 Canadians have at least one food allergy. Most prevalent food allergies include shellfish, tree nuts, peanuts, milk, fish, egg, wheat, sesame, and soy. Hence, before offering food to someone, it is always advisable to check with them for allergies. Some people also have sensitivities. For instance, strong colognes and perfumes aren’t recommended because many people have sensitivities or allergies to strong scents. 6. Volunteer often Volunteering is an integral part of Canadian culture. Children are encouraged to do it, and high school students must complete mandatory volunteer hours. Adults volunteer their time and skills at charities, non-profit organizations, political parties, religious faith organizations, youth groups, and many other places. According to Statistics Canada, in 2013, 44 per cent of the population, aged 15 years and older, participated in some form of volunteer work. Volunteering involves giving personal time freely for the benefit of another person, group, or cause. It can help you – Build and grow your network: During your initial days or months as a newcomer in Canada, you may not know many people. Volunteering offers a forum to meet other like-minded individuals – newcomers and locals alike – and build your social and professional networks. Gain Canadian experience: Volunteering can help you bridge gaps in your work history while you look for a job and is a good way to gain the much-coveted, Canadian experience. Moreover, you can always ask the company you volunteered with to provide reference letters, which can be useful in your job applications. Volunteering also offers the opportunity to learn new skills and brush up on your English or French language skills. Integrate with Canadian society: Besides offering career-specific benefits, volunteering in non-traditional setups such as at your local religious/faith organization, at your child’s school, or at a park in your neighbourhood will help you broaden your social circle and smoothen your transition to Canadian life. To discover the importance of volunteering in Canada, and learn how to find volunteering opportunities, read The benefits of volunteering as a newcomer in Canada. 7. Tipping for services is ingrained in Canadian life Canada, like many other countries, has a prominent tipping culture. Tipping (also called, leaving gratuity) when receiving any services tells the staff how good you thought their service was. It is not mandatory but in certain situations it is customary and expected. Not tipping for services is considered rude. Why tips matter In Canada, service and hospitality industry workers (such as bartenders, servers, hairdressers, drivers, food delivery persons, etc.) are generally paid only minimum wage. Some provinces have a separate (lower) minimum wage for the hospitality industry: the expectation is that tips earned will make up the difference for these workers. Who should you tip It is common to tip when paying for services in the hospitality industry. This includes but isn’t limited to: restaurant wait staff, food or grocery delivery personnel, bartenders, coat check personnel, hotel staff (like, housekeeping, maids, bellhop, valet, and room service), hair stylists, beauticians and masseurs, taxi drivers and ride-share (Uber/Lyft) drivers. Note: You are not expected to tip for counter service (e.g. at coffee shops and cafes – where you place an order over the counter, food trucks, ice cream shops, bakeries, etc.). You’ll often see tip jars at these places. You can tip if you receive good or exceptional service, but it isn’t expected. Tip: Sometimes the tip may be automatically added to the bill; be sure to check that so you don’t tip twice. Read Tipping in Canada: Things to know as a newcomer to learn how to calculate tips and get information on average tips for varied services. 8. Customize your resume and cover letter to the position you’re applying for Merely having a one-page Canadian-style resume and cover letter isn’t enough. You should customize it to suit the job description and requirements of the position you are applying for. Tailor your work experience, skills, and any additional information to the role. Include keywords from the job posting and always start your sentence with relevant action verbs like spearheaded, achieved, managed, trained, etc. Also, remember to craft a compelling summary for your resume. While working on your resume, avoid including very detailed information for each position you have held; you can share relevant details in the interview instead. Recruiters and hiring managers prefer seeing quantified accomplishments on resumes. The ‘CAR’ approach is a good way to help you structure individual sentences: C = what was the Challenge, A = what Action did you take, and R = what the Result was. For free, downloadable resume templates and more valuable tips on creating a stand-out resume and cover letter see, Canadian resume and cover letter: Format, tips, and templates. 9. Familiarize yourself with Canadian slang You may have heard of the famous Canadian phrase ‘eh’ – some locals append it to the end of almost any sentence. Other popular slangs are: Toque = beanie (winter hat) $1 CAD coin = loonie $2 CAD coin = toonie Kilometre = klick or click 6ix = Toronto Timmies = Tim Hortons (chain of coffee shops) Double-double = a coffee with two milks and two sugars; only used at Tim Hortons Mickey = a 375 ml (26 oz) bottle of liquor Two-four = a case of 24 beers Pop = soda, a soft drink, or any flavored carbonated beverage That’s jokes = something is hilarious or funny Darts = cigarettes Mounties = The Royal Canadian Mounted Police (RCMP) Parkade = a multi-story parking lot Washroom = Canadian term for a bathroom or restroom Beavertail = deep-fried dessert pastry resembling a beaver’s tail 10. Familiarize yourself with ice-breakers and small talk It is very common for Canadians to open any conversation/meeting/coffee chat with small talk. So, don’t be shy to initiate small talk – it’s part of Canadian culture. You can chat about the weather, your hobbies, how you spent your weekend, things you do outside of work, food, fitness, your travel to the meeting location, or sports. Avoid sensitive topics such as politics, religion, physical appearance, or age. As you settle in, common courtesy combined with curiosity will enable you to better understand Canadian culture. When in doubt or if you’re confused, it’s a good idea to ask people around you. Patience, understanding and immersion in local culture will help you to learn and adapt faster. Original article located here, published by Arrive.

UK inflation rate jumps to 2.1%: University of Warwick experts comment

The Office of National Statistics reports that the inflation rate in the UK has risen to 2.1%, passing the Bank of England target of 2%. Professor Abhinay Muthoo of the University of Warwick Department of Economics and Professor Nigel Driffield of Warwick Business School comment here on what factors could have caused this jump. Professor Abhinay Muthoo of the Department of Economics at the University of Warwick said: "Figures released by the UK’s Office for National Statistics (ONS) show UK inflation has jumped to 2.1% in the year to May. This means inflation is now above the Bank of England target of 2%. There is concern amongst some economists that inflation will rise further, and more importantly, that these higher levels of inflation are permanent. Hence, for example a call by some that the Bank of England should quickly raise interest rates. "I believe this higher than target inflation is very likely to be temporary. This current increase is driven by a few factors. One being a sudden and sharp increase in consumer spending as consumers are rushing to spend their savings from the past year of lockdown, and supply cannot, at the moment, keep up with that strong demand. I expect inflation to return to under Bank of England’s 2% target by around early next year." Professor Nigel Driffield of Warwick Business School said: “Supply of various goods and services is or has been constrained by Covid, and while many people have suffered financially because of Covid there is also a high level of pent up demand. This pertains not only to goods and services made here, but also imported. So for a while we are going to see pressure on inflation as the economy opens up.”

Social Work is Advancing Addiction Science Research

Tens of thousands of Americans die from drug use and addiction every year, with overdoses killing over 63,000 people in America in 2016, according to the National Institute on Drug Abuse. Add in deaths linked to alcohol overuse and tobacco, and the number climbs above half a million Americans. The collective work of several researchers at the USC Suzanne Dworak-Peck School of Social Work, in collaboration with other USC faculty and outside organizations, is advancing knowledge of substance use disorders. Social work has become a hub where researchers and practitioners drive understanding and improve treatment for this disease that impacts millions of families each year. “Either as a cause or consequence, addiction relates to every problem we deal with in social work,” said John Clapp, professor and associate dean for research and faculty development at the USC Suzanne Dworak-Peck School of Social Work. Addiction’s complexity The social work field is uniquely poised to help effect change because of its holistic approach to individual well-being and the public good. According to Clapp, substance use disorder problems are inherently ecological, impacting and being impacted by individuals, families, peers, neighborhoods, communities and public policy in complex and dynamic ways. Untangling those causes and effects and interdependencies is one part of the solution. The other part is understanding that simple solutions may stay out of reach. “We will not find a one-size-fits-all answer,” said Clapp. Looking at addiction as a genetic, psychological or sociological issue only shows one piece of the overall cause. A comprehensive approach is essential, he said, especially when statistics from the National Institute on Alcohol Abuse and Alcoholism (NIAAA) show alcohol use disorders alone as the third leading cause of preventable death in the world. A hub for addiction science The need for a transdisciplinary response to this worldwide crisis was behind the 2018 creation of the USC Institute on Addiction Science (IAS), a joint venture between social work and the Keck School of Medicine of USC, with membership from 10 different schools, colleges and hospitals. Its vision is to strengthen the discipline of addiction science and improve the lives of those touched by the disease. Clapp is co-director of the institute and one of its founding architects. IAS is quickly becoming the foremost place for a broad effort focused on addiction that brings together researchers from the fields of public health, social work, law, public policy, mathematicians, computer engineers and others in recognition of the promise of new approaches to longstanding problems. The USC Suzanne Dworak-Peck School of Social Work has eight faculty making substantial contributions to the prevention of addiction-related disorders as members of the IAS: Professor Avalardo Valdez, associate professors Julie Cederbaum and Alice Cepeda, and assistant professors Jordan Davis, Shannon Dunn, Jungeun Olivia Lee, Danielle Madden, and Hans Oh. “Social work brings one of the broadest perspectives on the underpinnings and solutions to the addiction crisis,” said Adam Leventhal, director of IAS and professor of preventive medicine and psychology at Keck. “By approaching addiction as a health condition and a social justice issue, social work brings to the table the opportunity for high-impact, multi-modal intervention and social policy approaches, which are needed to address the addiction epidemic.” A holistic approach Social work faculty are raising the bar in addiction science research, developing new and novel approaches to improving outcomes for those affected by addiction. In a study recently published in Addiction, a multidisciplinary team lead by Davis and Clapp found gender differences in the risk factors for relapse following treatment for opioid use disorder. The study was the first in this field to use machine learning techniques to process large data sets and identify risk factors for relapse, said Davis, who also serves as associate director of the USC Center for Artificial Intelligence in Society (CAIS). The findings may result in more personalized treatment for opioid use disorder with lasting results. This dovetails with additional research Davis is conducting with computer science engineers at CAIS to collect and input neighborhood and census data into their models in an effort to better understand how these macro variables affect relapse. “We are finding that data points such as crime statistics, population density and concentrated poverty tend to be some of the most important predictors of relapse, over and above individual-level predictors such as impulsivity, motivation or gender,” Davis said. These findings echo Clapp’s description of addiction as ecological and point to the need for holistic solutions. “These machine learning techniques are helping us gain an apparent picture of what the most important factors are surrounding someone’s recovery,” Davis said. “Environment matters greatly.” Davis is also collaborating closely with Eric Pedersen, associate professor at Keck School of Medicine at USC, on several research efforts examining substance use among veterans. Most recently, they have assembled a survey group of approximately 1,200 veterans whom they survey quarterly about their well-being. A recently conducted survey of the group found that veterans with PTSD prior to the COVID-19 pandemic were now managing their symptoms with more frequent alcohol and cannabis use. Another joint research endeavor between the two is examining the use of mindfulness smart phone apps to help reduce substance use in Operation Enduring Freedom/Operation Iraqi Freedom veterans with PTSD and alcohol use disorder. Where well-being and inequalities intersect Jungeun Olivia Lee also seeks to decode the network of relationships between socioeconomic status, adverse childhood experiences and drug use. Her experience as a social work practitioner working directly with clients drives her motivation to demonstrate to policymakers what she sees as a linkage between unemployment, economic stress and substance use disorders. She is lead author on a paper published in Nicotine & Tobacco Research that found unemployment may advance nicotine addiction among young adults, rather than the idea that nicotine addiction may lead to unemployment. Lee’s research interests lie at the intersection of substance use and co-occurring mental health, social inequalities (such as poverty and low socioeconomic status), and adverse childhood experiences. She is interested in combining these three areas of inquiry to explore their influence on addictive behavior that can persist over generations of at-risk families, such as adolescent mothers and their children. Her memories of working directly with clients struggling with the impact of addiction remain clear in her mind. When Lee hears policymakers and others suggest that individual willpower will solve substance use disorder problems, she has a straightforward response: “People are not born with addiction.” In her view, many factors contribute to the triggered distress, including socioeconomic status and adverse childhood experiences. Lee is exploring an idea with other IAS researchers to investigate the relationship between financial strain and employment uncertainty and addiction. “Individual circumstances, such as losing a job, certainly influence substance use, but policy-level decisions, such as the generosity of unemployment insurance, can mitigate the impact,” she said. Transdisciplinary collaboration with social scientists, psychologists and medical researchers at IAS and across the USC campus enriches and amplifies her work. “We are breaking down discipline-specific silos and bringing new and valuable perspectives to this work,” she said. “The synergy is both useful and inspiring.” Looking ahead Researchers also hope to spark interest in the field among the next generation. A new minor for undergraduate students in addiction science was introduced at USC in Fall 2020. The minor is an interdisciplinary collaboration of the Keck School of Medicine, the USC Suzanne Dworak-Peck School of Social Work, the USC School of Pharmacy and the USC Dornsife College of Letters, Arts, and Sciences. It is designed to provide students with a transdisciplinary approach to understanding and treatment of the broad spectrum of addiction-related problems. The goal of addiction science research and education is to improve the long-term effect of addiction treatment and save lives. As society’s understanding of the cause of addiction grows, researchers like those in the school of social work and the IAS strive to bridge the gap between science, practice and policy to positively impact outcomes for those affected by addiction.

Survival analysis: Forecasting lifespans of patients and products

How long will you live? Should you spring for that AppleCare+ warranty for your iPhone? When will your buddy pay you back for that lunch? For centuries, soothsayers have striven to understand the lifespan of things – be they patient longevity, product lifecycles, or even time to loan default. Nowadays, scientists have turned away from reading tea leaves and toward survival analysis – a complex data science method for predicting not only whether an event will happen (the death of a patient, the failure of a product or machine, default on a payment, and so on) but when this event is likely to occur. But it’s problematic. Until now, the tools of survival analysis have only been applicable in certain settings. This is due to the inherent heterogeneity of what is being analyzed: differences in patient lifestyles, demographics, product usage patterns, and so on. New research by Goizueta Business School’s Donald Lee, associate professor of information systems and operations management and of biostatistics and bioinformatics, has yielded a new tool that greatly extends survival analysis to broader use cases. “Historically, scientists have used classic survival analysis tools to predict the lifespan of different things in different fields, from products to patients,” Lee said. “Since the 1950s, the Kaplan-Meier estimator has been the benchmark for analyzing lifetime data, particularly in clinical trials. The next breakthrough came in the 1970s when the Cox proportional hazards model was introduced, which allows researchers to incorporate variables that can affect the predictability of things like patient mortality.” The problem with the existing survival analysis tools, Lee said, is that they make certain assumptions that can skew the predictions if the assumptions are not met. “There are very few existing tools that can incorporate variables without imposing assumptions on how they affect survival, let alone when there are a lot of variables that can also change over time. For example, two iPhones will have different lifespans depending on the temperature at which they are stored, amongst many other factors. But it’s unlikely that storing your phone at 30 degrees will halve its lifespan compared to storing it at 60 degrees. This sort of linear relationship is commonly assumed by existing tools.” Lee’s team developed a new survival methodology based on something called gradient boosting: a machine learning technique that combines decision trees to yield predictions. The method, Lee said, is totally assumption-free (or nonparametric in technical parlance) and can deal with a large number of variables that can change continuously over time, making it significantly more general than existing methods. Nothing like it has been seen until now, he noted. “Calculating the survival rate of anything is super complex because of the variables. Say you want to create an app for a smart watch that monitors the wearer’s vitals and use this information to create a real-time warning indicator for stroke. Doing this accurately is difficult for two reasons,” Lee explained. “First, a large number of variables may be relevant to stroke risk, and the variables can interact in ways that break the assumptions central to existing survival analysis methods. And second, variables like blood pressure vary over time, and it is the recent measurements that are most informative. This introduces an additional time dimension that further complicates things.” The software implementation of Lee’s method, BoXHED, overcomes both issues and allows scientists to develop real-time predictive models for conditions like stroke. The trained model can then be ported to a watch app to tell its wearer if and when they’re likely to have a stroke, a process known as inferencing in machine learning lingo. The implications, Lee said, are huge. “BoXHED now opens the door for modern applications of survival analysis. In previous research, I have looked at the design of early warning mortality indicators for patients with advanced cancer and also for patients in the ICU. These use other methods to make predictions at fixed points in time, but now they can be transformed into real-time warning indicators using BoXHED.” He cited the case of end-stage cancer patients who are often better served by hospice care than by aggressive therapy. “Accurate predictions of survival are absolutely critical for care planning. In previous analyses, we have seen that using existing predictive models to inform end-of-life care planning can potentially avert $1.9 million in medical costs and 1,600 days of unnecessary inpatient care per 1,000 patient visits in the United States. BoXHED is likely to lead to even better results.” Lee’s research paper is forthcoming in the Annals of Statistics. He has also created an open-source software implementation of BoXHED, which can radically improve the accuracy of survival analysis across a breadth of applications. The paper describing BoXHED was published in the International Conference on Machine Learning, and the latest version of the BoXHED software can be found online. If you are a journalist or looking to speak with Donald Lee – simply click on his icon now to arrange an interview or appointment today.

Exploring the direct link between drug abuse and the internet

Drug overdoses account for a staggering number of deaths in the United States. In 2017 alone, more than 70,000 U.S. citizens died from opioid overdoses, a number that eclipses the death toll due to traffic accidents, gun violence, or HIV in the same year. Among the academic community, media and national organizations such as the Drug Enforcement Agency (DEA) and the Food and Drug Administration (FDA), there is a growing consensus that the internet plays a key role in enabling access to illicit drugs in America. As far back as 2005, the DEA referred to the internet as an “open medicine cabinet; a help-yourself pill bazaar to help you feel good.” But until now, the jury has been out about whether online platforms actually drive substance abuse among internet users. Research by Anandhi Bharadwaj, vice dean for faculty and research and Roberto C. Goizueta Endowed Chair in Electronic Commerce, along with doctoral candidate Jiayi Liu 22PhD, casts compelling new light on this issue. Their paper, Drug Abuse and the Internet: Evidence from Craigslist, was published in March 2020. By using data from Craigslist, one of the largest online platforms for classified advertisements, the researchers found a significant uptick in drug abuse in areas where Craigslist had become active in the last decade or so. Launched in San Francisco in 1995, Craigslist is a location-specific site that has been spreading to different U.S. cities in a staggered fashion since 2000. As the site has grown, so too have the number of illicit, user behaviors that exist in tandem with the many positive services it offers. Among these are prostitution and the sale of controlled or illicit drugs. The internet: a pipeline for narcotics Historically the sale and purchase of illegal drugs has happened in physical spaces—streets and urban areas prone to certain boundaries and limitations, not to mention the risk of arrest or potential violence. The internet has changed the game in two key ways. First, there is the simple mechanism of buyer-seller matching. Dealers and buyers transact online, which is more straightforward, faster and cuts through many of the risks associated with physical interaction. Simply put, it’s easy to buy drugs online. Second, there is the issue of anonymity. Research has documented how human beings behave differently when we believe our identity is shielded from others. We are prone to take more risks under the cloak of anonymity. Working off these two premises, Bharadwaj and Liu hypothesized that the internet not only facilitates the sale and purchase of drugs—it must also proactively spur supply and demand. To put this to the test, they documented the U.S. cities and counties where Craigslist has become operational since 2000 and then analyzed three other key variables: total number of people admitted into drug treatment facilities in different counties between 1997 and 2008, county-level drug abuse violations, and number of deaths caused by overdose per county. Eager to understand how this new access to drugs online might also be impacting people at a demographic and socioeconomic level, the researchers merged this data with statistics on age, ethnicity and poverty from the U.S. Census Bureau. Additionally, the authors compiled information about income and unemployment, crime and arrests from the Bureau of Labor Statistics and the FBI respectively. What they found was stunning. Not only is there a marked increase in drug-related treatments (14.9 percent), violations (5.7 percent) and deaths (6.0 percent) wherever Craigslist becomes operational in a city or county; the momentum of increasing drug abuse also continues to grow over time in that area. And that’s not all. Economic disadvantages—poverty, unemployment and lower standards of education—are typically associated with a higher risk of substance abuse. But the findings suggest that in fact it’s the wealthier, higher-educated groups—especially among whites, Asians, and women—that are more likely than others to engage in drug abuse once Craigslist starts operating in an area. In fact, they conclusively found an uptick in this kind of behavior where crime and drug abuse had been less prevalent previously. In other words, where drugs are becoming readily available online, there is a dramatic increase in new and first-time users. If you are interested in learning more or if you are a journalist looking to cover this research – then let our experts help. Professor Anandhi Bharadwaj is the Vice Dean for Faculty and Research and the Goizueta Endowed Chair in Electronic Commerce and Professor of Information Systems, Operations Management. To arrange an interview with – simply click on her icon today.

New York Times, Pornhub, Visa & Mastercard: The Debate

Yet another example of no one listening to sex workers Pornhub just made major changes to how their platform works, including expanded moderation and new guidelines for content uploads. Now, only verified users can upload videos to the platform – a decision which meant the total number of videos hosted on Pornhub were more than quartered overnight from 13.4 million to 2.9 million – and users can no longer download videos from the site. This comes after an expose on the New York Times, The Children of Pornhub, which investigated the number of rape videos being hosted on the site, including those of minors. The article, written by Nicholas Kristof, followed the lives of child sexual assault victims whose videos were uploaded onto the site. The op-ed launched a huge debate within the adult industry over censorship & moderation. People, rightfully so, do not trust Kristof because of his ties to anti-porn organisations and his reputation when it comes to reporting on sex work. In the past he has been accused of conflating sex work with sex trafficking, using misleading statistics, and was instrumental in the shutting down of Backpage, a vital safeguarding tool for sex workers, calling it “the pillar of sex trafficking”. He also quoted Laila Mickelwait in the op-ed, who is an activist and director of Traffickinghub, a campaign launched by Exodus Cry which has anti-sex work, anti-LGBTQ and anti-abortion links (it’s founder reportedly compared abortion to the holocaust). This week, two days after Pornhub announced their changes, Visa and Mastercard started an investigation and soon announced that their cards would no longer be accepted on the platform. This has left Pornhub with no way to process payments other than with cryptocurrencies. It goes without saying that the decision from Visa & Mastercard has panicked adult content creators who make their living from paid content on Pornhub. Because let’s be clear, Mastercard & Visa’s decision will not hurt Pornhub, who always have and always will continue to make money off of stolen content, this decision hurts sex workers – the people that Pornhub has never cared for. Adult performers, producers and directors have spent years speaking out about the exploitation within Pornhub and the tube site business model, yet no one has listened. MindGeek, the parent company of Pornhub, dominates online porn. It has completely demolished the industry and drained money out of the industry by stealing performers’ work and giving it away for free, and by monopolising the industry. MindGeek is an aggressive tech company through and through, it does not care about porn or adult content creators, it cares about traffic and advertising. It also owns production companies which means performers who may want to speak out about the system ultimately can’t for fear of being black listed from the production companies and therefore having less work and even less money. "Adult performers have spent years speaking out about the exploitation within Pornhub and the tube site business model, yet no one has listened" Pornhub does not care about performers and it’s clear that Kristof doesn’t either, but it wasn’t until the New York Times covered this issue that Pornhub did something. I wonder why? If properly implemented by Pornhub, their new regulations could have had a significant impact on illegal and stolen content, which would be a win for adult performers who have no choice but to use the platform. But with the new ban from Mastercard & Visa, they could now be in an even worse position than before. This is yet another example, just like SESTA/FOSTA, that shows that when it comes to making changes to the adult industry we must speak to sex workers & have their involvement in policy. Pornhub, Mastercard, & Visa, do not care about the issue of rape videos or of pirated material, these are policies that were brought in under pressure to “do something” out of fear of negative publicity. We know that Pornhub does not care about the content it hosts, the people it hurts or the lives it ruins – they have shown us this time and again. Just last year they demonstrated this with the Girls do Porn case. Despite 22 women coming forward to sue Girls Do Porn for uploading explicit videos of them to Pornhub without their consent, Pornhub refused to remove the videos from the platform, even promoting them, until Girls do Porn were finally charged with sex trafficking. Now is not a time to protect Pornhub, it’s time to protect and support the people who will actually be harmed by this. We must remember who have been talking about this for years whilst no one has listened; sex workers. Please go and find performers and indie producers that you want to support and pay them for their work. Whether it’s on Only Fans or through their personal websites, pay & support sex workers & adult content creators.

Cybersecurity introduction

This is a business imperative, not a tech issue, says Brunswick’s Cybersecurity and Privacy team Cyber threats are generating some scary statistics: $400 billion a year in losses from attacks, with some larger businesses experiencing more than 12,000 attacks each year. But there is also good news. Companies are recognizing that cybersecurity is not a technology concern but rather a critical business issue and one they are preparing to deal with. To address the significant business and reputational risks involved, companies are using a cross-functional, top-to-bottom approach, one that treats cybersecurity as a business imperative. Many companies are beginning to strengthen their “human firewall,” creating a business culture where every employee sees cybersecurity as their responsibility. People, not software, are often the weakest link in a security system and that is a problem no software patch will solve. Regulation is growing increasingly complex and governments’ expectations differ from those of companies and consumers. The rules are murky and lag far behind the technology – and the threat. To deal with competing and at times conflicting requirements, some companies are moving beyond the minimum demanded of them, and aiming for a higher standard. To be effective, a company’s cybersecurity program needs to weave these threads into its underlying business plan. Cybersecurity is more than just a strong defense, more than compliance. It must be a part of corporate culture. It represents an opportunity to differentiate yourself from your competitors, increase the efficiency of your operations and earn a greater level of trust from customers, shareholders and the community.

Why posting to multiple channels drives virality of online videos

Back in the summer of 2012, South Korean pop star Psy released a music video on YouTube. Running at just under four minutes, “Gangnam Style” rapidly became a global sensation. Within just two months of its release, the video was attracting a daily average of nine million viewers. In late September, Guinness World Records confirmed it to be the “most liked” video on YouTube. By December it had become the first piece of content on the platform to garner more than one billion views. As of 2020, the Gangnam Style video has been seen by more than 3.7 billion people around the world. Pys’s official YouTube channel has around 14.1 million followers—a significant user base. But even assuming that each one of these followers had watched the video several times and shared it with others, it still doesn’t account for the sheer volume of views the video has racked up over time. So what’s going on? What is behind the super virality of Gangnam Style and other pieces of content that, like it, appear to defy the rules of probability on the social web? Rajiv Garg, associate professor of information systems & operations management at Emory’s Goizueta Business School, has put a new hypothesis to the test. And he’s found that there’s a clear link between virality and what he calls the “spillover effect” of posting content onto multiple platforms at specific times. “We know that when celebrities and popular figures post videos, there’s likely to be a strong response from their follower base, depending on the content. But over time, user consumption reaches a saturation point—the novelty simply wears off. And this happens around 10 days after a video is posted,” Garg said. “Yet some videos just keep on going, getting successive waves of views on the same platform in quantities that eclipse the follower base. We hypothesized that this is affected by launching on different sites and platforms, but we really wanted to understand the mechanisms behind this and figure out why this activity was occurring on the original platform as well as others—as in the Gangnam case.” Together with Vijay Mahajan (McCombs, UT Austin) and Haris Krijestorac (HEC Paris), Garg looked at the diffusion patterns for viral content on the social web. First analysis confirmed that content sharing by users was the chief primary driver of virality; indeed, views typically increased after a video would appear on a second or third platform. But this didn’t explain why those views were growing back on the original platform too. In fact, the finding ran contrary to the established view that platforms compete for content—that posting to one platform leeches user views from another. “The reasoning until now has been that social platforms cannibalize content. In other words, when you post Gangnam Style onto Vimeo, you’ll get fewer views on YouTube as a result,” Garg said. “Users will move to the other platform and watch it there instead.” But in fact, the opposite was happening. Intrigued, Garg and his coauthors deployed synthetic control—a comparative statistics methodology—to test the causal effects of sharing content to one platform versus posting it to multiple sites. This methodology involved posting 381 viral videos on 26 video-hosting sites. In addition, they ran a randomized field experiment with 30 videos that were randomly seeded onto new platforms at random times. The results across both methods were consistent. Users who were finding the videos once they had been posted to a second (or third, or fourth) platform were still sending viewers to the original platform to view the content. And viewers were coming in droves. “What seems to be happening is that content is going viral as it’s consumed on the original platform—YouTube, say—and then shared to other channels. Here, on the second channel—Vimeo, Daily Motion or others—these videos reach new audiences,” explained Garg. “But for whatever reason, once they’ve discovered the video, many of these new users prefer to go to the original channel and watch it there. And this is happening consistently and in highly significant numbers of users.” This spillover effect could be due to a number of things, says Garg. It could be that for certain audiences, content is simply more readily discoverable on certain platforms—but that these platforms are not the first choice in viewing preferences. It could also be that the content is visible to users but not viewable on the second platform. “Say Gangnam Style is seen on YouTube by a viewer and shared. It then appears on Vimeo, and a second user discovers it; but maybe this user doesn’t like Vimeo or perhaps Vimeo isn’t available in their region or country. What happens then?” noted Garg. “The simple answer is that these new users end up Googling Gangnam Style and find it on YouTube—the original platform. The novelty and virality of the first wave of users has died down, but this new wave of users comes in, creating a spillover effect that boosts the popularity of the video all over again.” Looking again at the results of their analyses, Garg and his colleagues were able to determine that the spillover effect is strongest immediately after a video is introduced onto a secondary platform, as well as at the 18- and 42-day marks. “We analyzed the effect of introducing a video onto a new platform on the increase in views it generates on the original platform over time,” said Garg. “It appears the spillover mechanism is strongest during the first week but experiences spikes later on. In the long-run, we were able to generate twice as many views back on the original platform as we would otherwise have expected. So the effect really is huge.” It is also limited, however. The researchers found diminishing impact in posting content to a succession of different platforms. By the time the video is shared to a fourth or fifth platform, Garg and his coauthors saw no returns. The findings are nonetheless hugely significant for content creators, he says. “We’ve seen that content shared on different platforms sends users back to the original, and that debunks the idea that online channels cannibalize each other’s content,” Garg noted. “And we’re able to say with precision that this effect is strongest during the first week with later spikes, suggesting these may be the best times to introduce content onto new platforms.” Content creators looking to ‘viralize’ their material would do well to take a strategic, omni-channel approach based on these insights, says Garg. Multi-platform sharing is an effective way of spreading word of mouth content and reaching new audience bases—and not just nationally, he stresses. “The effect is not limited to borders or languages. Savvy content creators can create their first ripple on a YouTube or Vimeo and, as the views start falling off, go on to propagate to a second or third channel, including foreign ones,” he said. “The spillover effect is just the same. Staging and staggering your content this way, you reach completely new audiences, many of whom will spill over onto your original platform.” If you are a journalist looking to cover this topic – then let our experts help with your story. Rajiv Garg from Emory’s Goizueta Business School is available to speak with media – simply click on his icon now to arrange an interview today.

The tug between protecting privacy and building brand loyalty

The coronavirus pandemic has put much of normal life on hold, but it hasn’t stopped hackers. According to Securityboulevard.com, in the first quarter of 2020, more than 8.4 billion records from healthcare institutions, technology, software, social media, and meal delivery companies were exposed — a 273 percent increase from Q1 2019. While data breaches are costly to companies — a recent Ponemon Institute data breach report found that data breaches cost organizations an average of $7 million in the U.S. — their frequency is enough to cause some consumers to wonder if their private information is safe with their favorite brands. The increase in data breaches is concerning, noted Jesse Bockstedt, associate professor of information systems & operations management, but several studies have found that the out-of-pocket expense to consumers due to identity theft is less than $1,000. “Which isn’t zero, but it’s not like a few years ago when [identity theft] ruined your life and destroyed your credit,” Bockstedt said. As for the companies, he added, “It’s not a brand killer anymore.” Yet despite consumers’ growing unease, Goizueta faculty say the relationship between privacy and brand loyalty is a bit more intricate. While a data breach can nick a firm’s reputation, it’s the data that is purposely collected beyond the name and vital statistics that worry consumers more. Our experts found the following key points were necessary when it comes to finding the safe ground between privacy and brand loyalty. In fact, we have an expert from Goizueta who can explain each one: Building digital trust “Companies are increasingly worried that people will buy less from their brand if they’re perceived to be fast and loose with customer data,” said Daniel McCarthy, assistant professor of marketing. For instance, after political data-analytics firm Cambridge Analytica secretly collected data on roughly 87 million Facebook users, back-lash followed. In an effort to regain users’ trust, Facebook founder and CEO Mark Zuckerberg laid out a “privacy-focused vision” for Facebook, but those efforts were widely criticized as not going far enough. Advertising boycotts followed. Trust: the key to customer loyalty Minus regulatory guardrails, the differentiating factor is trust, explained Jagdish Sheth, the Charles H. Kellstadt Chair in Marketing. “Trust is built over time by doing what you promise to do and by company behavior that is considered appropriate or right,” Sheth said. Loyalty programs such as those with airlines, hospitality companies and grocery stores are founded on a relationship between a consumer and a brand. “Loyalty programs mean relationships, and in all relationships, trust and commitment are key,” he added. Let’s make a deal “Brands that are able to deliver a personalized experience in a privacy-friendly manner will have a competitive advantage,” explained David Schweidel, professor of marketing, in a recent “Goizueta Effect” podcast. “Putting a premium on privacy means forgoing the benefits that come from allowing organizations to collect data they use to deliver a better experience. From a commercial standpoint, the onus is on the marketers to make the case that the benefits outweigh privacy concerns.” We’ve attached a full article with even more advice and helpful information from our experts – but if you are looking to learn more or cover this topic, we can help. All of our faculty are available to speak with media, simply click on either expert’s icon now – to book an interview today.

FAU College of Business Experts Available to Discuss May Unemployment Numbers

Professors in Florida Atlantic University’s College of Business are available to discuss U.S. unemployment figures that are scheduled to be released by the Bureau of Labor Statistics on Friday, June 5. The U.S. unemployment rate jumped to 14.7 percent in April in response to the coronavirus pandemic. It’s the highest level since the Great Depression, and analysts fear it could be years before the economy fully recovers. If you are a journalist covering this important story about employment and the economy of Florida and America  – let our experts help. Rebel Cole, Ph.D., a Lynn Eminent Scholar Chaired Professor of Finance, has expertise in financial institutions, commercial banking and small business finance. He spent 10 years working in the Federal Reserve System. Cole has been interviewed by numerous national media outlets, such as The Wall Street Journal and The Palm Beach Post. William Luther, Ph.D., an assistant professor in FAU’s Economics Department, has expertise in economic growth, monetary policies, business cycles and cryptocurrencies. He has authored more than two dozen articles. Luther’s research has obtained media interest across the nation, including recent coverage by Politico and Florida Trend. Both Professor Cole and Luther are available to speak with media – simply click on either expert’s icon to arrange an interview today.