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Georgia Southern team awarded $465k to train science teachers, address critical environmental issues in Gulf of Mexico

An interdisciplinary team from Georgia Southern University was awarded more than $465,000 from the National Academies of Sciences, Engineering, and Medicine to foster the development of scientific and environmental skills that are critical to solving complex issues in the Gulf of Mexico region now and into the future. The award is part of an initiative with the Gulf Research Program (GRP) that awarded $2 million to eight projects that engage children and youth in place-based educational activities. The funded project, “Suwannee Watershed: Assessment and Monitoring of Place to Gain Understanding of Local Flow (SWAMP to GULF),” is led by principal investigator (PI) Lacey Huffling, Ph.D., associate professor of science education, and co-PIs Heather Scott, Ed.D., and Regina McCurdy, Ph.D., both assistant professors of science education. (l-r) College of Education’s Lacey Huffling, Ph.D., Regina McCurdy, Ph.D., and Heather Scott, Ed.D., are part of an interdisciplinary team awarded $465k to train science teachers in the Gulf of Mexico. “I am honored that we were selected to receive funding from the Gulf Research Board,” said Huffling. “Over the past four years, we have developed a strong network of Georgia middle and high school teachers who are dedicated to developing the science and environmental literacy of their students through watershed citizen science, specifically focused on areas of Georgia that flow into the Gulf of Mexico. We are excited to continue to grow this network of teachers in Florida further to foster scientific and environmental literacy of future generations to monitor and advance scientific and community understanding of the Lower Suwannee Watershed.” The group will train and support teachers in Florida to implement place-based learning through citizen science using communities as classrooms to deepen teachers’ and students’ sense of place and connection to local watersheds; research how teachers and students address local issues and solve problems by using and developing their critical environmental agency; and increase participation of rural populations in science, which have historically been underrepresented. This initiative, along with the seven other GRP projects, will help connect young learners across the Gulf of Mexico region with local environmental issues and work toward the betterment of the region at large. “The goal of these grants is to empower young learners through place-based education, an interdisciplinary, student-centered, inquiry-driven teaching and learning practice situated in the local community and environment,” said Karena Mary Mothershed, senior program manager for the GRP’s Board on Gulf Education and Engagement. “These eight projects have a high potential to create long-lasting impacts on underserved students in grades K-8 across the Gulf of Mexico region, enabling them to consider and address environmental challenges impacting their own communities.” Additional SWAMP to GULF project members include Georgia Southern staff and faculty: Mary Thaler, senior administrative assistant for the Center for STEM Education; J. Checo Colón-Gaud, Ph.D., professor of biology and associate dean of the Jack N. Averitt College of Graduate Studies; Shainaz Landge, Ph.D., assistant professor of chemistry, Luke Roberson, coordinator of Community Engagement and Outreach for the Institute of Water and Health; and Asli Aslan, Ph.D., director of the Institute of Water and Health. Interested in learning more? Contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.

Highlighting the Impacts of Insufficient WIC Funding on Low-Income Families

Since the beginning of the COVID-19 pandemic, the cost of food has risen 25%, and many are struggling to provide enough nutritious food to their families. Federal safety net programs  – like the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) for example – are intended to provide needed support for healthy foods during hard times, serving millions each year. The WIC program, however, is not guaranteed to all that might need it. Instead it relies on budget appropriations, which for the first time in the history of the program may not be enough to cover those in need. There is a chance that as many as 600,000 young children, pregnant and new mothers who qualify for WIC will not be able to receive benefits in the upcoming year. Allison Karpyn is Co-Director of the Center for Research in Education and Social Policy (CRESP) and Professor in the Department of the Human Development and Family Sciences at the University of Delaware. She is able to speak holistically about WIC and other federal food programs and what this funding can accomplish. "Federal Nutrition and related programs also need to address issues of stigma," Karpyn says. Recent frameworks developed by Dr. Karpyn and colleague suggest that more needs to be done to adequately understand and support families to use the benefits intended for them. Research is clear that food and nutrition security are closely tied to our health, she notes. Karpyn is able to speak about this and more. If you would like to speak to her, click her "View Profile" link. 

Expert reaction to the UK AI Safety Summit

Today the UK government announced a "world first agreement" on how to manage the riskiest forms of AI. It focuses on so-called "frontier AI" - what ministers consider highly advanced forms of the tech - with as-yet unknown capabilities. The agreement, signed by countries including the US, the EU and China, was announced at the UK's AI Safety Summit. Dr Alina Patelli, Senior Lecturer in Computer Science, Aston University, comments: “A summit on AI safety is long overdue. As is the case with all groundbreaking technologies, AI’s transformative potential for public good is only matched by its risks, which are unlikely to be successfully avoided, if AI tech design and deployment are left unregulated and therefore open to misuse, either intentionally or accidentally. The scope of the summit is appropriate, reflective of Government’s cautious approach to managing interactions with AI safety experts from multiple nations and disciplines: the summit focus is kept narrow, to five objectives only, and the number of participants is wisely limited to 100, to keep the conversation productive.” What is likely to come out of this summit? “The summit’s main output will most likely be a bare-bones regulatory document comprising (1) a shared understanding of AI (i.e., a generally accepted definition of the term reflective of all summit participants’ views, not just those of tech experts), (2) a list of major risks associated to AI misuse, both in terms of potential damage as well as likelihood of becoming a reality, and (3) a policy draft outlining the core elements that a yet-to-be-developed governance framework should include.” What AI safety could/should look like? “Although it would be premature to venture a definition of AI safety ahead of the summit, one thing that is certain is that a comprehensive, therefore effective, AI regulatory framework would encompass more than just laws. Non-legally binding codes of conduct, tech design and development processes that are bound by moral and ethical values, both in the commercial ecosystem, as well as when it comes to individual entrepreneurs, revised open-access licenses under which AI should be used in the public domain, etc. are equally important pieces. The best way to integrate all these in a cohesive, overarching governance plan is perhaps a topic to explore in one of the post-summit events.” What are the potential practicalities for a route forward towards safe AI? “The practical way to systematically regulate AI is incremental. Initially, the development and application of those AI tools deemed to be high-risk will most likely be restricted to controlled environments, where the potential benefits justify the risks and where sound mitigation procedures can be quickly and effectively enforced to mitigate those risks. As regulations become better prescribed, AI’s (safe and legal) application space will gradually expand, making its benefits available to larger groups of people without any of the downsides.” To interview Dr Alina Patelli or request further details contact Nicola Jones, Press and Communications Manager, on (+44) 7825 342091 or email: n.jones6@aston.ac.uk

Georgia Southern Libraries celebrates grand opening for Patent and Trademark Resource Center

Patenting an invention and trademarking a product name can be challenging, yet protecting intellectual property is vital. To that end, Georgia Southern University Libraries celebrated the grand opening of its Patent and Trademark Resource Center (PTRC) with ribbon-cutting events at the Armstrong Center in Savannah this past September. The PTRC is part of a nationwide network of 84 public, state and academic libraries designated by the United States Patent and Trademark Office (USPTO) to support the public with trademark and patent assistance. Georgia Southern Libraries is one of two designated PTRCs in Georgia. “With the recent economic development of Hyundai’s Motor Group Metaplant America, associated suppliers and regional commerce, our PTRC cultivates a culture of innovation and entrepreneurship,” stated Georgia Southern’s PTRC librarian representative John Schlipp. “Innovators and creative colleagues utilizing the PTRC service at Georgia Southern University Libraries will be able to determine the potential for their patent applications and federal registration for a trademark on their inventions, products or services.” Georgia Southern’s PTRC partners with the University’s Business Innovation Group (BIG) and other regional, like-minded organizations to foster innovation and creativity. Dignitaries from the USPTO, including Deputy Under Secretary of Commerce for Intellectual Property and Deputy Director Derrick Brent, and Georgia Southern President Kyle Marrero attended the ribbon-cutting in Savannah. Both events acted as workshops for inventors, entrepreneurs and business startups. The PTRC at Georgia Southern can assist patrons in conducting their own free patent and trademark searches on specialized USPTO databases. Additionally, patrons can receive one-on-one instruction on the application process, improve awareness of a product field, determine application feasibility and prepare for consulting with an attorney. Interested in learning more? Contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.

Expert Insight: Fake News, Fake Reviews: Building Trust with Online Shoppers

Online customer reviews have become a critically important cog in the sales conversion process in recent years. Studies show that 97 percent of consumers read product reviews and ratings, and that positive reviews can almost triple the likelihood of making a purchase. As customers do more and more of their shopping online, they are turning in droves to the likes of Yelp, TripAdvisor, and Google Reviews to seek out opinions, recommendations, and feedback from other users before pushing through the final part of the sales funnel. As a result, these third-party review sites have experienced exponential growth. But there’s a caveat: and it’s trust. The success of Yelp and its competitors is wholly contingent on how trustworthy their users perceive them to be; on the transparency and authenticity of the content published and the sources of that content. In an era of disinformation with fake reviews and AI mass-generated content precipitously on the rise, securing—and keeping—user trust is paramount. The Five Keys to Fighting Fakery Goizueta Business School’s Sandy Jap has some suggestions. Together with colleagues Ben Beck of Brigham Young University’s Marriott School of Business and Stefan Wuyts of Penn State’s Smeal College of Business, Jap, who is the Sarah Beth Brown Professor of Marketing, put together a series of studies to test the kinds of measures and mechanisms that platforms can deploy to win user confidence. And it turns out there’s one tactic that works more effectively than any other: actively monitoring the authenticity of user reviews. That and being open and transparent about doing so. Jap and her colleagues scoured the latest research and data on marketing, governance, and identity disclosure to pinpoint the mechanisms that best mitigate online fakery, while simultaneously building trust among platform users. They identified five. “We worked through the literature and were able to whittle these down to five core practices that are robustly effective at building trust,” says Jap. “They are monitoring, exposure, community building, status endowment and identity disclosure. Doing these five things can signal to your users that you are committed to being a guardian of their trust, so to speak.” Monitoring or evaluating reviews for their authenticity and exposing firms that pay for and propagate fake content are mechanisms directed at the rogue firms that spread fakery and misinformation, explains Jap. Meanwhile community building and status endowment focus on reviewers. Community building is about enabling authentic, transparent interactions between consumers and reviewers. An example of this might be allowing consumers to ask questions and reviewers to respond directly. “Status endowment is where a platform verifies and acknowledges the credibility or helpfulness of a reviewer in some way. Yelp and others use things like badges or reviewer ratings which are earned over time and which make it hard for fake reviewers to game their systems,” says Jap. Identity disclosure is the practice of having reviewers provide personal information—their name, picture, or location, for instance—before they can post content. And while this approach can keep fabrication and false profiles in check, it also raises certain tradeoffs, says Jap. “Anonymity online has long been understood as something of an un-inhibitor—a factor that enables users to speak more freely and openly. It can be democratizing in the sense that it removes or lessens prejudice and bias around things like race, social class, or physical appearance,” she says. “Of course, having people share personal data on your platform can also open up a can of worms around privacy and identity theft which are major considerations; so there’s a balancing act needed with this.” To test the efficacy of all five trust building policies, including identity disclosure, Jap and her colleagues ran a series of experiments and studies. They invited volunteers to rate how the presence or absence of these mechanisms impacted the trustworthiness of a platform. One study saw them parse things like domain authority and traffic across 25 online review sites against how many (or few) of the five mechanisms each deployed. Elsewhere, the team used surveys to assess how users ranked the different mechanisms in terms of platform trust, above and beyond other factors such as the quantity of reviews published say, or the expertise of different reviewers. The Bottom Line: Bust Bogus Reviews After crunching the data, Jap and her co-authors found that while all five trust-building mechanisms were valued and important to platform users, the practice of monitoring for fake reviews and reviewers—and broadcasting the fact clearly—was by far the most effective. “Doing all of these five things—monitoring, exposing, community building, status endowment and ID disclosure—are important if you want to earn and keep the trust of your users,” says Jap. “We found that the more of these mechanisms that platforms incorporate, the better their domain authority, Alexa site ranking, backlinks, and organic site traffic.” Based on our findings, monitoring your content and communicating that you’re doing this is by far the most powerful cue that you are trustworthy. So that’s where we’d say platforms might want to focus their spend. Many of the biggest review platforms have already taken note of these insights. Yelp recently shared a post to its official blog welcoming the finding that of the 25 sites analyzed in Jap’s study, theirs is one of two platforms that actively implement all five mechanisms. “After examining 25 review platforms, the study found that Yelp is one of two platforms that applies all five mechanisms and as the research states, has become a guardian of trust for review information.” Meanwhile, Jap stresses that these findings should be relevant to any business that is focused on “combating online review fakery.” “All businesses today face the challenge of managing their word-of-mouth reputation. Any firm interested in sharing and leveraging points of view around its products or services, be it a small online retail store or an Amazon, is going to want to go the distance—and be seen to do so—in going to war on fakery and disinformation.” Are you a journalist interested in learning more about the importance and trustworthiness of online reviews? Sandy Jap is available to speak with media - simply click on her icon now to arrange an interview today.

Aston University scientist showcases research to convert rice straw into bioenergy for Philippines’ rural communities

• Rice straw could be a fuel of the future in rural Philippines • Across Asia 300 million tonnes of rice straw go up in smoke every year • New proposals includes scaling up harvesting system with straw removal, biogas-powered rice drying and storage and efficient milling. An Aston University bioenergy researcher has been explaining how rice straw could be a fuel of the future in rural Philippines. Dr Mirjam Roeder who is based at the University’s Energy & Bioproducts Research Institute (EBRI) is collaborating with the UK company Straw Innovations Ltd, Southeast Asian Regional Center for Graduate Study and Research in Agriculture (SEARCA) and Koolmill Systems Ltd to showcase their research. The Food and Agriculture Organisation (FAO) states that rice is the number one food crop globally and 91% of it is produced and consumed in Asia. As a crop it is responsible for 48% of global crop emissions and for every kilogram of rice, a kilo of straw is produced. Across Asia 300 million tonnes of rice straw go up in smoke every year when burnt after harvest, releasing emissions and air pollutants that triple risks of increased respiratory diseases and accelerate climate change. To raise awareness of sustainable uses for rice straw Dr Roeder has travelled to the sixth International Rice Congress in Manila, Philippines to explain the potential of the emerging technology. Rice straw is an underdeveloped feedstock and can be collected and digested to produce biogas, unlocking sustainable straw management options and renewable energy for farmers using anaerobic digestion (AD) from rice straw. Dr Roeder has been working with Straw Innovations on their UK Innovate project demonstration facility in the Philippines, the Rice Straw Biogas Hub, which is scaling up a complete harvesting system with straw removal, biogas-powered rice drying and storage, together with efficient milling. Craig Jamieson, Straw Innovations said: “The International Rice Congress is only held every four years and is a key event for coordinating and tracking progress in rice research. “Our partnership with Aston University and SEARCA adds independent, scientific rigour to the work we do and amplifies our message to government policy makers. We are grateful to Innovate UK for their ongoing support through the Energy Catalyst Programme, which is accelerating our development.” At the conference Dr Roeder has been explaining how independent environmental and social research can increase farmer incomes, equality of opportunity, food security and decarbonisation benefits. She said: “Engaging with stakeholders and working in partnership across organisations is vital to the successful adoption of new technologies. I am delighted to have had the opportunity to host an event with our project partners at this prestigious conference, bringing the cutting-edge research of using rice straw for clean energy to the forefront of the rice research community and supporting the pathway to net zero.” Dr Glenn B Gregorio, Center Director of SEARCA, added: "We are gaining insights into the environmental impact of rice straw utilisation and implementing policies to unleash its potential to empower us to make informed decisions that are instrumental to climate change mitigation and decarbonisation," Professor Rex Demafelis, University of the Philippines, is also working with SEARCA and is leading the project on life cycle analyses and measurements of rice straw greenhouse gas emissions. He said: “Rice straw is a valuable resource, and we are grateful to be part of this team which seeks to harness its full potential and promote circularity, which would ultimately contribute to our goal of reducing our greenhouse gas emissions.” ENDS The Supergen Bioenergy Hub works with academia, industry, government and societal stakeholders to develop sustainable bioenergy systems that support the UK’s transition to an affordable, resilient, low-carbon energy future. The Hub is funded jointly by the Engineering and Physical Sciences Research Council (EPSRC) and the Biotechnology and Biological Sciences Research Council (BBSRC) and is part of the wider Supergen Programme. For further information contact Rebecca Fothergill and Catriona Heaton supergen-bioenergy@aston.ac.uk Follow us on Twitter @SuperBioHub Visit our website at supergen-bioenergy.net Visit our YouTube Channel to watch the video on Carbon Balance FAO: RICE PRODUCTION IN THE ASIA-PACIFIC REGION: ISSUES AND PERSPECTIVES - M.K. Papademetriou* (fao.org) https://www.fao.org/3/x6905e/x6905e04.htm About Aston University For over a century, Aston University’s enduring purpose has been to make our world a better place through education, research and innovation, by enabling our students to succeed in work and life, and by supporting our communities to thrive economically, socially and culturally. Aston University’s history has been intertwined with the history of Birmingham, a remarkable city that once was the heartland of the Industrial Revolution and the manufacturing powerhouse of the world. Born out of the First Industrial Revolution, Aston University has a proud and distinct heritage dating back to our formation as the School of Metallurgy in 1875, the first UK College of Technology in 1951, gaining university status by Royal Charter in 1966, and becoming The Guardian University of the Year in 2020. Building on our outstanding past, we are now defining our place and role in the Fourth Industrial Revolution (and beyond) within a rapidly changing world. For media inquiries in relation to this release, contact Nicola Jones, Press and Communications Manager, on (+44) 7825 342091 or email: n.jones6@aston.ac.uk

Holiday Season is Almost Here and Goizueta Business School has Holiday Experts Ready to Help

The holidays are the difference between operating in the red and operating in the black for many retail businesses. The Goizueta Business School has experts who can provide insight and expertise on a wide range of stories. Economics of the Holiday Season - Economist Tom Smith can discuss seasonal hiring, retail expectations, and the importance of the holiday season to retailers. Black Friday - Doug Bowman can discuss retail expectations and the importance of the holiday season to retailers. He expects this year shoppers will go to fewer stores and not travel long distances, delivery capacity will be an issue, and work from home/school purchases will be hot. AI Changing How We Shop - David Schweidel can discuss how new AI tools are changing how we shop and how brands are using AI to reach prospective customers. Product Reviews See Huge Increases: How Reviews Impact Holiday Shopping - What do reviews mean for the shopping experience and do reviews impact purchase? Reshma Shah can discuss the impact reviews have on the point of purchase. Product Returns - Marat Ibragimov can discuss the retail strategy and impact of holiday gift returns, comparing online returns to brick and mortar. Food and Travel Pricing - Saloni Firasta Vastani can discuss the cost of this year’s holiday dinners. What’s gone up and what’s gone down? She can also discuss the cost of travel this holiday season and what consumers can do to get a better deal. Avoiding Holiday Overspend - Rohan Ganduri can discuss how holiday shopping can expose consumers to credit products like store credit cards that offer various incentives to take up the credit card, often resulting in overspending. Ganduri can discuss his latest research paper on how taking up store credit cards can impact consumers’ future credit outcomes. Social Media & Advertising - David Schweidel can discuss how micro influencers work, how using product placement can cut through the advertising clutter, and the power of product reviews. The Constantly Changing Online Retail Experience - Styling videos, personal shoppers, messaging, and even Augmented Reality (AR) are being used to generate purchases. Doug Bowman can discuss how stores are reimagining the shopping experience to attract customers in person and online. Influencers Influencing Our Purchases - How are creators impacting the economy and are influencers impacting our purchasing decisions? Marina Cooley looks at the creator economy and how TikTok and Instagram are impacting our holiday wish lists and what it takes for a product to go from unknown to trending. She can also discuss how this holiday season will help normalize in-app TikTok shopping (something Instagram has struggled to execute on). How to Attract Customers to the Store this Holiday: Merging Online and In-person Experiences May be the Answer - Shopping looks different and it is up to retailers to stand out not just in the brick and mortar world but also online. The success of a business can balance on the customer experience. Reshma Shah can discuss the policies brick and mortar retailers need to have in place to successfully merge online shopping and the in-person shopping experience. To book your expert interview, call Kim Speece at (404) 849-6579 or email her at kim@leffassociates.com or simply click on the icon available. To find an expert on a specific topic, click the “Search” feature at https://goizueta.emory.edu/faculty/profiles. To check out other recent research, visit https://www.emorybusiness.com/faculty-research/.

Think your city is ready for a cyber-attack? Think again according to our experts

There is no way around it; every day there are new cybersecurity threats to not only individuals, but governments at all levels as well. There have been some high-profile breeches that involve major cities like Atlanta and Baltimore. But those attacks are going to all levels, and recent research has shown most municipalities and cities are ill-prepared for cyberattacks. Research conducted by Donald Norris, PhD, and Laura Mateczun, JD, of the University of Maryland, Baltimore County along with William Hatcher, PhD, Wesley Meares, PhD, and John Heslen, PhD, of Augusta University, found various reasons why local governments struggle with cybersecurity. The research shows local governments recognize the need for cybersecurity but are not taking crucial next steps to ensure cybersecurity by integrating policies into daily management practices. Not just that, some local governments were unaware how often they were under cyberattack. Throw in budgetary constraints, and it leads local governments to be in a tough situation.  That, unto itself, is a major sticking point, but the burden could be lessened. “Effective cybersecurity is expensive and too much of a strain on the budgets of many cities and counties,” said Hatcher, chair of the Department of Social Sciences in Pamplin College of Arts, Humanities, and Social Sciences at Augusta University. “This is why we suggest regional solutions to the program, so multiple governments carry the cost.” Meares, associate professor and MPA director in Pamplin College, added it’s not just the financial aspect, but said there’s a shortage of cybersecurity talent nationwide, which compounded with limited budgets, makes it tough to compete. In the quest for talent between private and public sector, usually the private sector can offer more to entice a cybersecurity expert to come work for them. There’s also an issue of many local governments using dated technologies, which may be easier for cyber criminals to attack. “Local government is increasingly being more digitally connected, with vital infrastructure, data and services connected which creates more opportunities for cyber-attacks. Additionally, local governments tend to lag in updating critical technology due to limited resources (both human and financial resources),” added Meares. None of this comes as a surprise in the lack of cybersecurity training. “It’s an expensive service for local governments to provide. This is why we suggest more budgetary support for the training,” said Heslen, assistant professor in Pamplin College. “We’re also unsurprised because local governments often struggle to fund professional training in other areas.” But researchers say there are ways to improve upon safety of critical data most notably adopting dedicated cybersecurity budgets funded at an appropriate level in all local governments. Those resources can help address many limitations in local government cybersecurity programs, from staffing and hardware and software deficiencies to awareness training for all parties in local governments. They also recommend the adoption and implementation of cybersecurity policies to manage and regulate actions taken by all that affect the organization’s cybersecurity. By taking the recommended actions, local governments will have a better chance to provide high levels of cybersecurity and protect their information assets more effectively. This is an important topic and if you are a journalist looking to know more about the importance of being ready and able to react if and when a municipality comes under threat from a cyber-attack - then let us help/. William Hatcher and John Heslen are both available to speak with media - simply contact them now to arrange an interview today.

'Shake it Off' - Do Grammy-Winning Pop Artists Take More Creative Risks Than Their Runners-Up?

Taylor Swift has had a career marked by an evolution in sound and style. Swift emerged into the industry a country star and was later rebranded a pop icon. She’s gone on to explore alternative rock and indie folk sounds. Research by Giacomo Negro, professor of Organization & Management and professor of Sociology (by courtesy), suggests Grammy award wins may be credited as the catalyst for these changes. Swift, who holds 11 Grammy awards, won her first in 2010, taking home Album of the Year for country album “Fearless,” then again for her first exclusively pop album “1989” and again in 2021 for her indie folk album “Folklore.” Each time she earned another Grammy, she tried something new. Swift is not the only one. After winning Album of the Year in 1988 for classic arena rock album “The Joshua Tree,” U2 released “Achtung Baby,” an album that dabbled with kraut rock and electronic music. Similarly, Fleetwood Mac’s “Rumours” won them Album of the Year in 1978, after which, they released their double album “Tusk,” an experimental record that incorporated punk-rock. Does Missing out on a Grammy Win Make Artists Timid? Negro’s research shows Grammy award winners tend to release albums that are more distinct from the work of other artists, whereas Grammy nominees who do not win create music that is more similar to other artists than they had prior to their nomination. Negro co-authored the research with Balázs Kovács from Yale University and Glenn Carroll from Stanford University–a culmination of more than five years of work. Negro says he has always been interested in cultural production, and he set out to study the patterns of differentiation in the music market. He chose the Grammys because these symbolic awards provide a situation similar to a natural experiment that is hard to find in real life or without a controlled environment. The Grammys are also unique because they share the names of both the award winners and the nominees, presenting a comparison among candidates of similar quality. To explore this question, Negro obtained data from four main sources: Grammy Awards Academy, online music database AllMusic, Spotify, and Billboard. From the academy information, he collected data for the Grammy nominated artists and winners from 1959 to 2018 in four “general” categories: Album of the Year, Record of the Year, Song of the Year,and Best New Artist. From AllMusic, they collected data based on the Grammy information that included artist name, recording name, year of release, record labels the artists released the music with, the production team they worked with, and the stylistic tags attached to each recording. Spotify holds a repository of popular songs; from here, they sourced data on the songs’ sonic features, which are the objective parameters of the music that qualify how the music sounds and is measured by algorithms, including tempo, genre, and key. Looking at the Billboard charts for the 2000s, they found the most albums that sold the most copies. “We combined all of this information coming from different sources, which was a challenge and an endeavor by itself, to attach information related to styles, sonic features, performance on the chart, and performance with the awards,” Negro says. They compared albums of Grammy winners with the albums of the nominees, then compared these with albums from a group of artists in the general market matched on a series of characteristics (such as genre and length of recording career). The researchers found that after artists win a Grammy, they become more experimental with their work, whereas the runners-up make music that is stylistically more conventional. This latter result was unexpected. Negro argues that there is value to be seen in the Grammys–even though it may be criticized for being too commercial or questioned for its relevance–because it has an impact on the music market and the careers of artists who are nominated and awarded. “These prizes celebrate creativity and innovation but may have unintended consequences in terms of their artists’ behavior,” he adds. “If more people become more conventional because of not receiving an award, one implication for cultural production is that awards have mixed impact. They benefit winners because they afford them more autonomy and, perhaps, confidence to explore new ideas, but they don’t necessarily benefit innovation in the field overall because more artists are just becoming more conventional.” He offers that, conversely, there may be a positive impact for artists who were not nominated at all. These artists may try to imitate the winners and try different things in the future. From this, it is clear that there is a benefit to mention who wins an award, but he says it is inconclusive whether there is a benefit to sharing the names of shortlisted candidates. What are the Greater Cultural Implications? “It’s interesting to observe how cultural production is sensitive to symbolic awards,” Negro says. “We tend to think that artists mainly follow their muse or their inspiration, but they respond to the stimuli around them.” Negro speculates that the results found in this study might apply to other industries in which producers or artists can combine different elements of styles to create their products, such as book publishing, visual arts, film, or television. He adds, these results may apply more generally to other markets and professional settings, in which employers create programs of rewards for employees. A bestowal of such awards may empower winners to continue with their behaviors, while discouraging those who were not recognized for their efforts, leading them to return to more typical behaviors. Negro is interested in following up this research by looking at the general impact of all Grammy Awards–not just the general ones–to see if specialized awards have a similar impact. He is also curious to investigate the patterns of collaboration between artists, and if stylistic changes are related to changes in the people artists work with. When Business Meets Research, What Can Students Take Away? Negro says this research also yielded findings that his team did not expect, as in the difference between winners and non-winning nominees. Where they thought they may see similarities, they, instead, saw differences, reiterating the importance of questioning how industries operate. To inquisitive students he advises, “Keep your eyes open and be curious about understanding why or how things work the way they do. Then, be persistent because it can take a long time to bring your idea to fruition.” Interested in knowing more or connecting with Giacomo Negro - simply click on his icon now to arrange an interview or time today.

How much exercise is too much? Georgia Southern researchers study cardiovascular health in ultramarathon runners to better understand impacts of physical activity

Is too much of a good thing actually a bad thing? That’s what researchers in Georgia Southern’s Biodynamics and Human Performance Center aim to find out through a recent study of 75 ultramarathon runners during the 50th anniversary of the Western States 100-mile Endurance Run (WSER) in California. The study focuses on the benefits of physical activity beyond the typical recommended amount by examining the cardiovascular effects of extreme exercise in the WSER, a 100-mile trail race through the Sierra Nevada mountains that climbs more than 18,000 feet and descends nearly 23,000 feet before runners reach the finish. Drs. Grosicki and Babcock (University of Colorado, Anschutz Medical Campus) work through the night to collect cardiovascular measures on race finishers. “We know that exercise is beneficial for health, and national and international public health agencies, such as The American Heart Association, advise that adults get at least 150 minutes of moderate or 75 minutes of vigorous physical activity per week,” said Gregory Grosicki, Ph.D., associate professor in the Waters College of Health Professions Department of Health Sciences and Kinesiology. “Moreover, there is a dose-response relation between exercise and health, whereby an individual can gain even more health benefits by being active for up to 300 minutes per week,” he continued. “However, it is uncertain whether exercising for greater than 300 minutes will confer any additional health benefits, and importantly, excess exercise may actually detract from cardiovascular health.” It is important to note, Grosiciki said, that this apparent “partial loss of health benefits” from excess exercise is theoretical for the time being. “Studies such as ours will help to determine whether this hypothesis is valid, and if so, what can be done about it,” he said. This is the third year Grosicki and colleagues attended WSER to collect data on some of the world’s most extreme athletes. Previous studies focused on changes in gut health during exercise, which, believe it or not, may actually be linked to changes in cardiovascular health. Associate Professor Gregory Grosicki, Ph.D., and research colleagues stand at the start line of the Western States Endurance Run. Grosicki recruited 10 research faculty and students from Auburn University, Florida State University, San Francisco State University and the University of Colorado Anschutz to assist in the data collection. “We measured blood pressure, arterial stiffness, heart size and function and kidney blood flow, and we collected blood and urine from 75 athletes pre-race, 55 of which completed the race and returned for post-race measures,” stated Grosicki. “This is, without question, the largest and most comprehensive dataset ever to be collected at a single event like this.” WSER begins in Olympic Valley, California, and ends in Auburn, California, and is considered one of the oldest and most competitive ultramarathons in the United States. Participation is highly selective, and if chosen, athletes have only 30 hours to cover the distance. The Western States Endurance Run Research Foundation funded this project. This is exciting research and you are a reporter looking to contact Gregory Grosicki, Ph.D. from the Waters College of Health Professions Department of Health Sciences and Kinesiology - then let us help. Simply contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.