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Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor University’s Hankamer School of Business, studies consumer behavior, multicultural media, movies and entertainment. She is an expert on Hollywood and movies featuring actors of color. She said Tuesday's Oscar nominations reveal "positive strides" for recognition of minorities in the film industry, but she also noted missed opportunities for noteworthy films. “With today’s Oscar nominations, we see positive strides in the categories of Best Actor, Best Supporting Actress and Best Director regarding the nominations of persons of color. Even for not-so-well publicized categories like Best Screenplay, Best Writing, Adapted Screenplay and Best Cinematography, there are some wonderful artists of color and women that have been nominated. One that truly makes me happy is the nomination of ‘Coco’ for Best Animated Feature. It was an outstanding tribute to Mexican culture and was truly well done," Lindsey-Warren said. "However, I am saddened that Patty Jenkins, the director of ‘Wonder Woman’ did not get any acknowledgement from The Academy. She did an excellent job with ‘Wonder Woman,’ from both a cinematic perspective as well as from the worldwide box office revenues. I am also saddened that director Reginald Hudlin’s ‘Marshall’ is missing this awards season. The story of American hero Thurgood Marshall is one that should have been more celebrated.” Tyrha Lindsey-Warren, Ph.D., is a marketing scholar, business executive, artist and entrepreneur. As a consumer behavior scholar, her research is rooted in narrative transportation theory (i.e., storytelling) that exudes the emotion of empowerment and its impact on consumer attitudes, behaviors, purchase intention and message recall. She also studies health edutainment, multicultural media and advertising, as well as movies and entertainment. Lindsey-Warren is an expert in effective communications strategies for leaders, multicultural communications and marketing. For more information, or for an interview with Tyrha Lindsey-Warren, contact Baylor Media Communications. Source:
Professor Available to Comment on Cryptocurrency-Backed Securities
Professor Prabhudev Konana is available to discuss cryptocurrency-backed securities and coin offerings. Konana is a professor in the Information, Risk, and Operations Management department at the McCombs School of Business. Contact: Samantha Harris, Samantha.Harris@mccombs.utexas.edu or 512-471-6746 Related experts: Professor Andrew Whinston (Bitcoin and Cyber Security), Associate Professor Cesare Fracassi (FinTech). Source:
An honor or a Herculean-sized task to host the Olympic Games?
In less than a month – the world will be watching as South Korea plays host, once again to the Olympic Games. With the Games come international attention, media scrutiny and bragging rights. What also comes with is serious price-tag and left-over infrastructure. The Olympics, which begin Feb. 9, will cost the host country approximately 14 trillion won ($12.9 billion) – almost double the original estimates of the 8 to 9 trillion won ($7 to 8 billion) South Korea stated when Pyeongchang won the bid in 2011. That’s a lot of money. And is it worth it? Do the Olympics carry the lustre they once did? Has any country actually been able to make money or put to good use all the facilities that are requires hosting events like luge, bobsledding, biathlons and all those extra arenas? Is it time for a single destination for the world to converge on each year? As costs go up – the urge to host internationally seems to go down. There are a lot of questions about hosting the Games and if the task is worth the price tag -that’s where the experts from Cedarville can help. Andrew Wonders is an Assistant Professor of Sport Business Management and was on planning committees for the Sydney and Salt Lake City Olympic games. He can give a behind-the-scenes look at what is taking place now leading up to the Olympics. Andrew is available to speak with media – simply click on his icon to arrange an interview. Source:
Movies like “Marshall” that are built around actors of color (Chadwick Boseman plays the iconic attorney) and have appeal to consumers of color historically see a significant surge in ticket sales in weeks five through eight – if producers are willing to keep them in theaters that long and allow for word-of-mouth advertising to build, said Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor’s Hankamer School of Business. She studies consumer behavior, multicultural media, movies and entertainment. “I believe that Hollywood often pulls movies starring women and actors of color out of the theaters way too soon and before word-of-mouth has time to fully spread,” Lindsey-Warren said. “In my opinion, and according to our studies, Hollywood is leaving a great deal of money on the table.” Movies built around actors of color typically make money – in many cases as much or more than five times the budget, she said. For example, the 2017 comedy “Girls Trip,” which was built around four African-American female leads, was made for $19 million and has grossed more than $100 million at the box office. A challenge, Lindsey-Warren said, is that Hollywood expects to make its money back in the opening weekend. That strategy often doesn’t translate well to consumers of color. She cited a Nielsen study that showed African-Americans make an average 6.3 trips every year to see movies, and they tend to strongly support movies where there are characters like themselves and to whom they can relate. But they don’t rush to theaters for premier weekends. “Historically, African-American consumers have not been such early adopters of seeing movies on opening weekend and have typically waited to hear from trusted sources, by way of word-of-mouth, if the movie is worth seeing,” she said. “I call this behavior giving word-of-mouth time to spread. These are insights that Hollywood has not fully embraced regarding consumers of color and for movies built around actors of color.” Source:
Baylor Consumerism Expert Discusses the Challenges of Gift Cards and Spending
James Roberts, Ph.D., The Ben Williams Professorship in Marketing in Baylor’s Hankamer School of Business and an expert on consumerism, is featured in this Chicago Tribune story about spending gift cards – a popular holiday present. Roberts commented on a study that showed consumers spend an average of $38 more than the value of their gift cards. “We’re going to be more free with our spending when ... we didn’t generate the money that’s paying for it. The fact that we’re paying with a credit card-like mechanism means we’re not going to be as mindful of the price. We’ll overpay or spend more money than we would otherwise,” Roberts said. This story was picked up in dozens of national publications, including the Atlanta Journal-Constitution, Stars and Stripes, Dayton (Ohio) Daily News, Palm Beach Post and the St. Paul Pioneer Press. Source:
What is a REIT? Why does it Matter?
Real estate is booming in Atlanta and now, it appears, there's more interest from the Northeast. What is a REIT? Why is this important? Goizueta Business School's Roy Black lead's the school's renowned real estate focus and can make sense of it all. Source:
Baylor Experts Share New "Phone Snubbing" Research. This time it's "Boss Phubbing!"
Baylor University marketing professors and smartphone use experts James A. Roberts, Ph.D., and Meredith David, Ph.D., published their latest study – “Put Down Your Phone and Listen to Me: How Boss Phubbing Undermines the Psychological Conditions Necessary for Employee Engagement” – in the journal Computers in Human Behavior. Roberts and David are known nationally and internationally for researching the affects of smartphone use on relationships. “Phubbing (phone snubbing) is a harmful behavior,” Roberts said. “It undermines any corporate culture based on respect for others. Thus, it is crucial that corporations create a culture embodied by care for one another.” Their newest study examines “boss phubbing” (boss phone snubbing), which the researchers define as “an employee’s perception that his or her supervisor is distracted by his or her smartphone when they are talking or in close proximity to each other” and how that activity affects the supervisor-employee relationship. “Our research reveals how a behavior as simple as using a cellphone in the workplace can ultimately undermine an employee’s success,” the researchers wrote. “We present evidence that boss phubbing lowers employees’ trust in their supervisors and ultimately leads to lower employee engagement.” The study found: * 76 percent of those surveyed showed a lack of trust in a supervisor who phubbed them * 75 percent showed decreases in psychological meaningfulness, psychological availability and psychological safety * The lack of trust and decreases in those key areas led to a 5 percent decrease in employee engagement Roberts and David suggest several steps that managers could take to change the culture and mitigate the negative effects of smartphone use. * Create a culture in which supervisors do not feel pressure to immediately respond to emails and messages from their superiors while meeting with their employees. * Structure performance criteria in a manner which motivates bosses to build healthy superior-subordinate relationships. This might include annual ratings by their subordinates. * Train supervisors and employees on the importance of face-to-face interactions and sensitize them to the potentially negative consequences of phubbing on employee attitudes and engagement. * Set formal smartphone policies by setting clear rules for smartphone use, access and security – and detail specific consequences for violating those rules. Source:
Changes are Coming – Is Your Private Business Prepared?
Last July, the federal government revealed its plans to overhaul the system of taxation for private businesses, their shareholders and family members. The original proposals were very broad based and essentially targeted every Canadian controlled private corporation. The proposal documents addressed four main areas: • Income sprinkling • Constraining access to the lifetime capital gains exemption (LCGE) • Converting capital gains into dividends • Corporate reinvestment Since then there has been a lot of publicity, debate, political rhetoric and push-back from tax professionals, business owners, farmers, doctors, Chambers of Commerce and other organizations representing small businesses. But what will these changes mean for private business; why were these proposed changes put forward and, if the tax system needed to be overhauled, was this way the proper approach? There are a lot of questions out there and none are easily answered. That’s where the experts from Welch LLP can help. Don Scott, FCPA, FCA is a Partner and the Director of Tax Services for Welch LLP. He is recognized as an expert for his extensive knowledge in the area of Personal and Corporate Tax Planning and is a regular with local and national media. Don is available to speak regarding these new laws and what they may mean – simply click on his icon to arrange an interview. Source:
Is Trump a Twitter Addict? Baylor Expert Says 'Yes'
Trump has said that Twitter is his way of communicating his thoughts directly with the world, bypassing the more traditional means of using the news media, which he tends to distrust. The president’s daily use of social media begs the questions: Can people be addicted to social media? If so, is President Trump an addict? “Yes and yes,” answered James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor University’s Hankamer School of Business. Roberts is a nationally known expert on consumer behavior, social media and smartphone addiction, and the effects of smartphone use on relationships. He recently published a new edition of his book, “Too Much of a Good Thing: Are You Addicted to Your Smartphone?” which includes a bonus chapter focused squarely on the Commander in Chief’s Twitter habits. “Addiction is a strong word,” Roberts said. “It’s best understood and defined as ‘continuing a behavior despite its negative consequences for you and others around you.’ Yes, we can be addicted to social media use just like we can be addicted to drugs or alcohol. Addiction can result from any behavior that produces pleasure in the brain.” In his look at President Trump, Roberts focused on the six core components applied by many health professionals when analyzing substance use disorders – salience, euphoria, tolerance, withdrawal symptoms, conflicts and relapse. “Our inability to separate from technology is devastating to our well-being,” Roberts said. “Even if it’s not an addiction, it’s a deeply ingrained habit.” Source: