Ming Hsu

William Halford Professor | Haas School of Business & Helen Wills Neuroscience Institute · University of California, Berkeley

Leading expert in neuromarketing and the application of biological methods to understand consumer behavior

Consumer Neuroscience Neuroeconomics Behavioral Economics Neuromarketing

Alan David Cooke

Associate Professor · University of Florida

Alan Cooke is an expert in evaluating consumer behavior.

Psychological Scaling Consumer Behavior Consumer Choice Decision Making Price Perception

Ryan Hamilton

Associate Professor of Marketing · Emory University, Goizueta Business School

Customer Psychology Customer Decision Making Branding Price and Price Image

Aidin Namin, Ph.D.

Associate Professor of Marketing Analytics, College of Business Administration · Loyola Marymount University

Marketing Analytics Data Analytics Modeling Econometrics Retailing

Chris Janiszewski

Chair · University of Florida

Chris Janiszewski is an expert in branding, price perception, consumer learning and perceived value.

Consumer Learning Price Perception Perceived Value Branding Business

My (Myla) Bui, Ph.D.

Professor of Marketing, College of Business Administration · Loyola Marymount University

Neuroplasticity Social Marketing Public Policies Promoting Consumer Wellness Nutritional Labeling Healthcare Management & Innovation

Paul Ellickson

Professor of Economics and Marketing at the Simon Business School · University of Rochester

Paul Ellickson researches quantitative marketing and industrial organization and has expertise in supermarkets, supercenters, and strategy

Supermarket Strategy Pricing Supermarkets Big Box Retailers Walmart and Big Box Retailers

Lorynn Divita, Ph.D.

Associate Professor of Apparel Design and Merchandising · Baylor University

Leading fashion researcher focuses on fashion forecasting, trend contagion & textile, apparel and retail industry topics

Contemporary Culture and Fashion Fashion Contagion Fashion Forecasting Textile Sciences Apparel

Aner Sela

Professor · University of Florida

Aner Sela is an expert on how people make choices and form preferences.

Value Perception Technology and Consumer Choice Choice Difficulty Inferences and Attributions Decision Making

Dr Cathrine Jansson-Boyd

Reader in Consumer Psychology · Anglia Ruskin University

Cathrine has media experience commentating on issues such as buyer behaviour, encouraging less consumption, & making sustainable purchases.

Consumer Psychology Product Touch and Image Sustainable Buying Consumer Choices Buying Behaviour

Jane Bambauer

Director · University of Florida

Jane Bambauer's research analyzes how regulation of new technologies will affect free speech, privacy, and government accountability.

Policing and Technology Social Media and Law Free Speech First Amendment Fourth Amendment

Gaurav Jain

Assistant Professor · Rensselaer Polytechnic Institute

Behavioral economist focused on studying how individuals make judgments and decisions in the absence of complete information.

Marketing Promotions Marketing Communication Judgment and Decision Making Consumer Choices and Behavior Behavioral Economics in Business

Richard Petty

Professor | Department of Psychology · The Ohio State University

Distinguished psychologist, revolutionizing understanding of prejudice, consumer choice, political and legal decisions, and health behavior

Social Psychology Attitudes & Persuasion Social Cognition Decision-Making

Katie Whitefoot

Associate Professor · Carnegie Mellon University

Katie Whitefoot’s research advances the theoretical foundations and computational modeling of engineering design and technology change.

Product Design Technical Innovation Environmental Engineering Additive Manufacturing Consumer Behavior