Ming Hsu
William Halford Professor | Haas School of Business & Helen Wills Neuroscience Institute · University of California, Berkeley
Leading expert in neuromarketing and the application of biological methods to understand consumer behavior
Consumer Neuroscience Neuroeconomics Behavioral Economics Neuromarketing
Alan David Cooke
Associate Professor · University of Florida
Alan Cooke is an expert in evaluating consumer behavior.
Psychological Scaling Consumer Behavior Consumer Choice Decision Making Price Perception
Ryan Hamilton
Associate Professor of Marketing · Emory University, Goizueta Business School
Customer Psychology Customer Decision Making Branding Price and Price Image
Aidin Namin, Ph.D.
Associate Professor of Marketing Analytics, College of Business Administration · Loyola Marymount University
Marketing Analytics Data Analytics Modeling Econometrics Retailing
Chris Janiszewski
Chair · University of Florida
Chris Janiszewski is an expert in branding, price perception, consumer learning and perceived value.
Consumer Learning Price Perception Perceived Value Branding Business
My (Myla) Bui, Ph.D.
Professor of Marketing, College of Business Administration · Loyola Marymount University
Neuroplasticity Social Marketing Public Policies Promoting Consumer Wellness Nutritional Labeling Healthcare Management & Innovation
Paul Ellickson
Professor of Economics and Marketing at the Simon Business School · University of Rochester
Paul Ellickson researches quantitative marketing and industrial organization and has expertise in supermarkets, supercenters, and strategy
Supermarket Strategy Pricing Supermarkets Big Box Retailers Walmart and Big Box Retailers
Lorynn Divita, Ph.D.
Associate Professor of Apparel Design and Merchandising · Baylor University
Leading fashion researcher focuses on fashion forecasting, trend contagion & textile, apparel and retail industry topics
Contemporary Culture and Fashion Fashion Contagion Fashion Forecasting Textile Sciences Apparel
Aner Sela
Professor · University of Florida
Aner Sela is an expert on how people make choices and form preferences.
Value Perception Technology and Consumer Choice Choice Difficulty Inferences and Attributions Decision Making
Dr Cathrine Jansson-Boyd
Reader in Consumer Psychology · Anglia Ruskin University
Cathrine has media experience commentating on issues such as buyer behaviour, encouraging less consumption, & making sustainable purchases.
Consumer Psychology Product Touch and Image Sustainable Buying Consumer Choices Buying Behaviour
Jane Bambauer
Director · University of Florida
Jane Bambauer's research analyzes how regulation of new technologies will affect free speech, privacy, and government accountability.
Policing and Technology Social Media and Law Free Speech First Amendment Fourth Amendment
Gaurav Jain
Assistant Professor · Rensselaer Polytechnic Institute
Behavioral economist focused on studying how individuals make judgments and decisions in the absence of complete information.
Marketing Promotions Marketing Communication Judgment and Decision Making Consumer Choices and Behavior Behavioral Economics in Business
Richard Petty
Professor | Department of Psychology · The Ohio State University
Distinguished psychologist, revolutionizing understanding of prejudice, consumer choice, political and legal decisions, and health behavior
Social Psychology Attitudes & Persuasion Social Cognition Decision-Making
Katie Whitefoot
Associate Professor · Carnegie Mellon University
Katie Whitefoot’s research advances the theoretical foundations and computational modeling of engineering design and technology change.
Product Design Technical Innovation Environmental Engineering Additive Manufacturing Consumer Behavior