David A. Aaker

E.T. Grether Professor Emeritus of Marketing and Public Policy · Haas School of Business, University of California, Berkeley

Hailed as the "father of modern branding"

Branding Brand Portfolio Strategy Global Brand Management Brand and Brand Building Storytelling

Pete Krainik

Founder & CEO · The CMO CLUB

3 Words: Gimme Some More! The CMO Club's CEO engages considered opinion built on a foundation of marketing success & effective collaboration

Business Development Building Brand Equity Sales & Marketing Innovation in Marketing