Beth Fossen

Assistant Professor of Marketing · Indiana University, Kelley School of Business

Beth Fossen is an expert in the areas of advertising, social media, online word-of-mouth, and political marketing.

Marketing Strategy Online Word-of-Mouth Marketing Advertising Social Media Political Marketing

Shyam Gopinath

Assistant Professor of Marketing · Indiana University, Kelley School of Business

Shyam Gopinath is an expert in online word of mouth, customer relationship management,and entertainment industry.

Econometric Modesl of Consumer Dynamics Customer Relationship Management Online Word-of-Mouth Marketing Entertainment Industry

Inyoung Chae

Assistant Professor of Marketing · Emory University, Goizueta Business School

inyoung.chae@emory.edu

Digital Marketing Online Advertising User-Generated Content Online Word-of-Mouth Marketing Bayesian Analysis

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