Leigh McAlister

Professor, Department of Marketing · The University of Texas at Austin, McCombs School of Business

Consumer choice and behavior, marketing strategies, and brand preferences

Customer Insight Pricing and Promotion Positioning Strategic Branding Roi for Marketing

Kirk Wakefield, B.A., M.B.A., Ph.D.

Edwin W. Streetman Professor of Retail Marketing · Baylor University

Dr. Wakefield is the Edwin W. Streetman Professor of Retail Marketing at Baylor's Hankamer School of Business.

Sports Marketing Sports Branding Sports Psychology Team Sports Marketing Entertainment Marketing

Rockney G. Walters

Professor of Marketing · Indiana University, Kelley School of Business

Professor Walters researches pricing and promotion in B2B firms

Marketing Pricing Promotion B2B

On Amir

Professor of Marketing · UC San Diego

On Amir's research focuses on using psychological and economic principles to identify successful strategies in different market settings.

Business Analytics Judgment and Decision Making Marketing Strategy Consumer Behavior Behavioral Economics

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