Top Transformative Consumer Research Experts
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Clinical Associate Professor of Marketing · Indiana University, Kelley School of Business
Professor Stovall’s research interests include transformative consumer research, digital marketing and online consumer behavior.
Consumer Identity Online Consumer Behavior Transformative Consumer Research Digital Marketing Urbanism
Professor, Marketing · UC Irvine
Cornelia Pechmann studies the effects of advertising, social media, product labeling, brand names and retail store locations on consumers.
Consumer Behavior Online Communities Advertising Social Media Transformative Consumer Research