Latest Spotlights
Kelley School expert who studies causes and effects of recalls available to discuss Peloton
Peloton Interactive Inc. on May 5 announced that it is recalling its treadmills in a statement from CEO John Foley who also apologized for the company’...
Empowered Storytelling Geared Toward Women Is a Winning Combo for Super Bowl Ads, Baylor Expert Says
Television advertisers who have chosen to appeal to women fans and viewers during this weekend’s Super Bowl have committed their millions of dollars to ...
Overhaul of FDA's approval process for medical devices overdue, but balanced approached needed
The Food and Drug Administration has announced plans to overhaul its system for approving a certain category of medical devices, which critics have said fails ...
Oscar Nominations: "Positive Strides" and Missed Opportunities, Says Baylor Entertainment Marketing Expert
Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor University’s Hankamer School of Business, studies consumer behavior, multicultural media, movies and entertainment. ...