Latest Spotlights
Beyond the Media Pitch: How to Secure Better Coverage in Today’s Noisy Market
At our webinar earlier this month, we were joined by Wilf Dinnick, a communications and media professional with more than 25 years of global experience as ...
How to protect yourself against financial fraud as a newcomer in Canada
As a newcomer in Canada, your financial security is of prime importance. However, fraudsters and scammers recognize that newcomers can be easy targets, as they ...
MEDIA RELEASE: Watch for Bikes: Top nine tips for cycling safety success
The summer months are fast approaching and with more cyclists and drivers expected to re-emerge on the roads, CAA South Central Ontario (SCO) is encouraging ...
Part 2: How Duke University doubled their media hits by showcasing faculty
Last week we shared the first five major rules of Expert Marketing that are currently being used by Duke University to double their media hits (...
MEDIA RELEASE: Will Ontario's updated distracted driving laws prompt drivers to finally put down their devices?
Starting January 2019, the stakes will be even higher when it comes to distracted driving in Ontario. CAA South Central Ontario (CAA SCO) is reminding Ontario ...
Significance of pricing and product-line strategies
In new research, Ramnath Chellappa, associate professor of information systems & operations management, and coauthor Amit Mehra (U Texas) investigate the business practice of IT “versioning,” ...
Understanding the influence of mobile promotions
Michelle Andrews, assistant professor of marketing, and coauthors Jody Goehring (RetailMeNot), Sam Hui (U Houston), Joseph Pancras (U Conn), and Lance Thornswood (JCPenney) cull together ...