Latest Spotlights
#Expert Insight: Price Image Formation: When is HILO low?
When consumers choose where to shop, they often consider a store’s price image —does the store have a reputation for having lower or higher ...
Understanding the influence of mobile promotions
Michelle Andrews, assistant professor of marketing, and coauthors Jody Goehring (RetailMeNot), Sam Hui (U Houston), Joseph Pancras (U Conn), and Lance Thornswood (JCPenney) cull together ...
Markdown Management and Shopping Behavior
Consumers face the trade-off of immediately paying tag price for an item or waiting for a time when it might be marked down but out ...