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In the crowded landscape of "experts," establishing a leading Thought Leadership program that gets your team noticed requires showcasing your organization's expertise on your website in a flexible, customizable, and SEO-compliant manner. As the demand for dynamic content and seamless integration grows, having various options to display your expert content can significantly enhance your online presence. At ExpertFile, we believe that embracing flexibility allows you to cater to different needs, preferences, and technical setups, ensuring your expert content is accessible, engaging, and easily manageable. In this post, we will explore the benefits of flexible integration options when profiling your organization's expertise, focusing on three key solutions: Customizable Embeds, WordPress Plugins, and RESTful API. The Power of Choice: Why Flexibility Matters Flexibility in integration options empowers organizations to tailor their online presence according to their unique needs. Whether you are a small business with limited technical resources or a large enterprise with a complex marketing stack, having a range of integration choices allows you to adapt and optimize your expert content for maximum impact. Without predefined, easy-to-follow, and well-documented integration options, organizations can face expensive and time-consuming integrations and development. At best, this results in sub-par integrations that fail to leverage your experts' insights effectively. At worst, your Thought Leadership program is abandoned before it even starts. Flexible solutions not only simplify the integration process but also enhance the user experience, improve SEO performance, and enable seamless connectivity with existing tools. These options also provide the flexibility to move your expert content quickly and easily to a new CMS if you decide to make broader changes to your website. Let's delve into the specific benefits and features of Customizable Embeds, the WordPress Plugin, and the RESTful API. 1 | Customizable Embeds: Effortless Integration for Any CMS Customizable Embeds provide a seamless and efficient way to integrate expert profiles into your website, no matter what content management system (CMS) you use. With our intuitive embed builder technology, creating custom integrations is as simple as a few clicks, eliminating the need for extensive IT support. This solution is perfect for organizations looking for a quick and hassle-free method to showcase their expertise. Key benefits include: Ease of Use: Embeds created using an Embed Builder guides you through the process of creating custom embeds, making it accessible to users of all technical skill levels. Whether you're a marketing professional or a web developer, you can effortlessly integrate expert content into your website. Versatility: Customizable Embeds work seamlessly with any CMS, ensuring that your expert content is displayed consistently across different platforms. This flexibility allows you to maintain a cohesive online presence without the need for extensive reconfiguration. Quick Implementation: With no heavy lifting or IT support required, you can quickly integrate expert profiles into your website, saving time and resources. This speed and efficiency are particularly beneficial for organizations with limited technical capabilities. ExpertFile Feature: Embed Builder: The ExpertFile Embed Builder provides an intuitive interface for creating custom integrations, enabling users to test drive the embed options and see real-time results. This hands-on step-by-step approach ensures that your expert content is displayed exactly as desired, generating an optimal user experience. Ask us about getting access to the Embed Builder View live Embed Integrations (University of Delaware, & Aston University) 2 | WordPress Plugin: SEO-Friendly and Visually Appealing For organizations using WordPress, the a WordPress Plugin offers a seamless and SEO-friendly solution to integrate expert content into your website. A plugin can provide users with an easy way to add valuable expert content to any WordPress site, ensuring a beautiful and modern presentation and is an easy to understand concept given the wide variety of plug-ins available today. Key benefits include: SEO Enhancement: The WordPress Plugin is optimized for search engines, helping your expert profiles rank higher in search results. By leveraging SEO best practices, you can increase the visibility of your expert content and attract more organic traffic to your website. Customizable Design: The plugin offers customizable design options, allowing you to match the appearance of your expert profiles with the overall look and feel of your website. This consistency in design enhances the aesthetic appeal and professionalism of your site. User-Friendly Integration: With an easy-to-use interface, the WordPress Plugin simplifies the process of adding expert profiles to your website. This user-friendly approach ensures that even non-technical users can manage and update expert content with ease. ExpertFile Feature: WordPress Plugin: The ExpertFile WordPress Plugin provides a straightforward and efficient way to integrate expert profiles into any WordPress site. With customizable, modern design options, you can ensure that your expert content is a beautiful addition to your website, enhancing both aesthetics and functionality all packaged in a common understandable plug-in form. View ExpertFile in the WordPress Plugin Store View live WordPress Integrations (Florida Institute of Technology & NJIT) 3 | RESTful API: Ultimate Control and Customization For organizations seeking complete customization and control over their expert content, access to RESTful API is the ideal solution. This powerful tool enables you to integrate expert profiles into your existing marketing stack, allowing seamless connectivity with CRM systems, CMS platforms, and other tools. Key benefits include: Complete Customization: The RESTful API gives you full control over how and where your expert content is displayed, enabling you to create a tailored and unique presentation. This level of customization ensures that your expert profiles align perfectly with your brand and marketing strategy. Seamless Integration: By connecting with existing tools in your marketing stack, such as CRM or CMS platforms, the RESTful API streamlines the process of managing and displaying expert content. This seamless integration enhances efficiency and ensures that your expert profiles are always up-to-date. Scalability: The API is designed to handle large volumes of data, making it suitable for organizations of all sizes. Whether you have a few expert profiles or hundreds, the RESTful API can accommodate your needs, providing a scalable solution for displaying expert content. ExpertFile Feature: API: The ExpertFile RESTful API offers unparalleled flexibility and control, allowing you to integrate expert profiles into your existing marketing stack. By providing easy connectivity with tools such as your CRM or CMS, the API ensures that your expert content is displayed exactly as desired, enhancing both functionality and user experience. Developers: Access detailed documentation View live API Integration (Vanderbilt University) Conclusion: Embrace Flexibility & Future Proof Your Integration In conclusion, the ability to flexibly integrate expert content into your website is essential for showcasing your organization's expertise in a dynamic and engaging manner. Without predefined, easy-to-follow, and well-documented integration options, organizations can face expensive, time-consuming integrations and development that make integration less likely and result in sub-par presentations. By not leveraging your experts and their insights in the best way possible, you miss out on significant opportunities to enhance your online presence. Whether you opt for Customizable Embeds, a WordPress Plugin, or the RESTful API, each solution offers unique benefits that cater to different needs and technical setups. By embracing these flexible integration options, you can enhance your online presence, improve SEO performance, and ensure seamless connectivity with existing tools. To learn more about how ExpertFile can help you profile your organization's expertise with flexibility and ease, visit our website and explore the various integration solutions available. For more information on promoting your thought leadership through the power of "Expertise Marketing" download our free guide.
The event is aimed at supporting businesses in applying for the 2025 King’s Award for Enterprise The masterclass will feature presentations from the West Midlands Lieutenancy How to be a winner will be held on Friday 10 May 2024. The Centre for Research in Ethnic Minority Entrepreneurship (CREME) at Aston University is to host a special masterclass to encourage and support companies to apply for a prestigious business award. The King’s Awards for Enterprise are for outstanding achievement by UK businesses in the categories of innovation, international trade, sustainable development and promoting opportunity through social mobility. The event, How to be a winner, will be held on Friday 10 May 2024 from 15:00 to 17:00 BST at Aston University’s headquarters in John Cadbury House in Birmingham. CREME, in collaboration with the West Midlands Lieutenancy, is hosting this masterclass to guide businesses through the application process and share insights from previous award winners. Applications for the 2025 King’s Award for Enterprise open in May 2024. Organisations who receive a King’s Award are presented with the award at their company by one of The King’s representatives, a Lord-Lieutenant, are invited to a Royal reception, able to fly The King’s Awards flag at their main office, use the emblem on their marketing materials and are given a Grant of Appointment (an official certificate) and a commemorative crystal trophy. The awards are valid for 5 years. The masterclass will feature a presentation by the West Midlands Deputy Lieutenants’ John Wood and Tom Westley, who will provide a detailed overview of the application process. Additionally, attendees will have the opportunity to hear firsthand from past winners about their journey to success and the tangible benefits derived from winning a King's Award for Enterprise. Professor Monder Ram OBE DL, director of CREME, said: “The King's Award for Enterprise is without a doubt the most prestigious accolade that any UK company can receive. The boost to your business, particularly internationally, and to company morale is immense. “I encourage West Midlands-based businesses to join us for this insightful event which will be an excellent opportunity to learn from industry experts and gain valuable knowledge on how to position your business for success.” The masterclass is free to attend and interested parties can register their interest here. Eligibility for the categories can be checked here.
Aston Business School postgraduate team reaches final of global business simulation competition
Hein, Hussein and Shristi The Universities Business Challenge Global Masters is a team-based business simulation event where participants act as a board of directors The competition offers postgraduate students the opportunity to develop the skills needed for the working world The Grand Final will take place in Southampton on Friday 26 April 2024. A team of postgraduate students from Aston Business School has secured a spot in the Grand Final of the Universities Business Challenge (UBC) Global Masters competition. The competition is a team-based business simulation that provides participants with the opportunity to act as a board of directors who have taken responsibility for improving the performance of a company. Team 'GJ1' from Aston Business School, comprising Hussein Mohammedali Rangoonwala (MSc International Business), Hein Htut Tin (MSc Investment Analysis) and Shristi Shrestha (MSc Investment Analysis), with the guidance of their staff mentor Adriana Braje demonstrated exceptional performance throughout the competition's qualifying rounds. The competition offers postgraduate students a unique opportunity to develop the skills that they will need when moving into the working world and consists of 80 teams, drawn from a wide range of UK and Irish universities. Adriana Braje, a teaching fellow in marketing at Aston Business School, said: “I'm feeling really proud as a mentor seeing my students reach the final of the UBC competition. “Their dedication and teamwork have been outstanding, and I'm excited to see them shine even brighter in the final round.” Professor Zoe Radnor, Pro Vice-Chancellor and Executive Dean for the College of Business and Social Sciences at Aston University, said: “I am pleased to see our students excel on a global platform like the UBC Global Masters competition. “This accomplishment reinforces our position as a leader in business education and highlights the calibre of talent nurtured at Aston Business School, which is commitment to academic excellence and competitive spirit. “It reflects our commitment in our Aston 2030 strategy to ensuring our students are ready for work and life. “I wish the team all the best of luck for the final.” The Grand Final will take place in Southampton on Friday 26 April 2024.
Major League Baseball celebrates Jackie Robinson Day | Media Advisory
Today professional baseball commemorate Jackie Robinson Day, where the league, players and fans across the world not only honor a baseball legend but also celebrate a pivotal moment in the ongoing struggle for racial equality and social justice. This day marks Robinson's historic debut in Major League Baseball on April 15, 1947, breaking the sport's color barrier and paving the way for future generations. Beyond its significance in sports history, Jackie Robinson Day serves as a reminder of the enduring impact of one individual's courage and determination in challenging systemic racism. Key story angles for journalists to explore include: Legacy of Jackie Robinson: Reflecting on his contributions to sports and civil rights activism. Continuing fight for racial equality in sports: Examining current initiatives and challenges in promoting diversity and inclusion. Impact of Robinson's legacy beyond baseball: Exploring his influence on other fields such as business, politics, and social activism. Diversity in Major League Baseball today: Assessing progress and remaining barriers for minority players and personnel. Educational initiatives inspired by Jackie Robinson: Highlighting programs that use his legacy to teach lessons of tolerance, resilience, and leadership. Intersection of sports and social justice: Investigating how athletes and sports organizations continue to advocate for change on and off the field. Connect with an Expert about Jackie Robinson For journalists with questions or looking to cover the history of Jackie Robinson and how he changed the game, here is a select list of experts. To search our full list of experts visit www.expertfile.com Curt Smith Senior Lecturer · University of Rochester Christopher Philips Associate Professor · Carnegie Mellon University Michael Lewis Professor of Marketing· Emory University, Goizueta Business School Mark Feinsand Sports Reporter · New York Daily News Photo Credit: The New York Public Library
Batter Up! Major League Baseball Season Begins Tomorrow! | Media Advisory
The start of the Major League Baseball season is more than just America's favorite pastime returning; it's a cultural event that ties into themes of community, nostalgia, and the ever-evolving narrative of sports in society. Like every big league, the start of the season speaks to the unity and division that sports can create, the economics of professional leagues, and the role of athletes in social movements. Possible story angles include: The economic impact of MLB on local communities Innovations in sports technology and data analytics The role of sports in bridging cultural divides MLB's response to social justice issues Health and safety protocols in professional sports Gambling, is it a growing problem for athletes? Connect with an Expert about Major League Baseball For journalists seeking research or insights for their coverage about the MLB and the economics behind professional baseball, here is a select list of experts from our database. To search our full list of experts visit www.expertfile.com Curt Smith Senior Lecturer – University of Rochester Christina Gipson Assistant Professor of Sport Management – Georgia Southern University Greg Stewart, MD W. Kennon McWilliams Professor of Sports Medicine – Tulane University Photo Credit: Michael Lewis Professor of Marketing; Faculty Director, Emory Marketing Analytics Center · Emory University, Goizueta Business School Lisa Pike Masteralexis Senior Associate Dean and Professor of Sport Management – University of Massachusetts Amherst Photo Credit: Joshua Peacock
Reddit Shares Expected to Commence Trading on NYSE | Media Advisory
In a move emblematic of the digital age's intersection with traditional finance, Reddit, the vast online community platform, is poised to debut its shares on the New York Stock Exchange (NYSE). This event marks a significant milestone for the company, celebrated for its user-generated content and vibrant forums that span every conceivable interest. For investors, tech enthusiasts, and users alike, Reddit's transition from a private to a public entity opens up discussions on the valuation of online communities, the future of digital platforms, and the implications for the broader stock market. Key sub-topics include: Initial Public Offering (IPO) Details: Insights into Reddit's valuation, share pricing, and the IPO process. Impact on the Tech Industry: What Reddit's public listing means for the tech sector and other social media platforms. User Community Reaction: How Reddit's dedicated user base perceives the move to go public and potential changes to the platform. Market Performance and Investor Sentiment: Analysis of investor interest, market trends, and the potential for Reddit's stock. Corporate Governance and Strategy: The shift in Reddit's management approach post-IPO and strategic plans for growth. The Role of Digital Platforms in Modern Investing: How Reddit and similar platforms influence investor decisions and market dynamics. For journalists seeking research or insights for their coverage on this topic, here is a select list of experts. Scott Stratten President & CEO · UnMarketing Samantha Bradshaw Doctor of Philosophy Candidate · Oxford Internet Institute David Meerman Scott Marketing Strategist, Keynote Speaker, Bestselling Author Sean Thoennes, Ph.D. Associate Faculty - Media Psychology · Fielding Graduate University To search our full list of experts visit www.expertfile.com Photo by Brett Jordan
The U.S. House today passed a federal bill to ban TikTok and it now moves to the Senate. President Biden said he would sign a potential bill that bans the social media platform. Goizueta Business School Professor David Schweidel has done extensive research on the impact of social media. He says: The security and privacy issues around TikTok are only one part of the equation. User safety is another concern that all social media companies are now facing. He notes that the algorithms prioritize engagement, which could be showing people content that is harmful to them (mentally and/or physically). Background: TikTok is owned by ByteDance, a private Chinese company that claims all information gathered through the app is secure. Lawmakers do not agree and have plans to remove TikTok from the U.S. by September 30th unless ByteDance sells TikTok. The proposed bill would also put into place allowance for the executive branch to prohibit access to an app owned by a foreign adversary that could impact national security. Expert Source: David A. Schweidel, Professor of Marketing, Goizueta Business School at Emory University Bio - https://goizueta.emory.edu/faculty/profiles/david-schweidel To connect with David to arrange an interview - simply click his icon now.
March Madness underdogs: People are riskier in gambles, forecasts made later in a sequence
New research suggests that those who get hit with the annual case of March Madness are more likely to take a chance on lower seeds for matchups they happen to fill out within their brackets later on, rather than first. Jackie Silverman, assistant professor of marketing, co-authored a study in Management Science that found people are more risk seeking (more likely to predict a relatively improbable outcome) in their later forecasts and are thus more likely to make an incorrect prediction for them. For instance, individuals were more likely to bet that an “underdog” team will win in a sports tournament for predictions they made third, versus first, in a series of forecasts. There can be negative consequences for this "prediction order effect"; by choosing the less likely option in these later predictions, people face greater chances of being wrong, which can reduce earnings and happiness. These results are likely to extend beyond gambling to other cases where people must make multiple forecasts, including decisions made by investors (who must make several predictions of how stocks will perform) and managers (who must forecast potential employees' performance before making hiring decisions). To arrange an interview with Silverman, visit her profile and click on the contact button or send a message to our media relations team.
It used to be the go-to place for college students looking to blow off steam, escape winter or just hang out with their friends - Florida was the place to be for spring break. However, it seems parts of Florida are now saying 'thanks but no thanks' to the annual party crowds. Meanwhile, Florida said ‘yes’ to more gambling which may attract more tourists interested in placing bets and vacationing in the state. These topics have received a lot of coverage lately, and there are still outstanding questions and points to consider: What impact will spring break clampdowns and actions have on local businesses? What parts of Florida are poised to benefit the most of expanding gambling tourism? How will these developments affect Florida’s largest employer, the tourism economy? And, what else is changing in Florida’s tourism industry Florida’s tourism industry is one of the largest in the world, and it has a major economic impact for the United States and beyond. If you are a reporter following the tourism industry and how Florida’s is changing - we're here to help. Peter Ricci is the Director of the Hospitality and Tourism Management program in Florida Atlantic University’s College of Business. He is a hospitality industry veteran with more than 20 years of managerial experience in segments including food service, lodging, incentive travel and destination marketing. Peter is available to speak with the media about tourism in Florida and the potential for gambling. Simply click on his icon to arrange an interview.
It's going to be a busy week in America when it comes to politics. And if you're covering - we have experts who can help with any of your questions or stories. Tom Smith - Professor in the Practice of Finance - Professor Smith is an expert in labor economics, entertainment and healthcare economics, as well as real estate and urban economies. David Schweidel - Professor of Marketing - Professor Schweidel has been closely researching the impact of AI in society, especially elections. He can speak on the impact AI is expected to have in this year’s elections. Professor Schweidel also has extensive work in election marketing. He researched negative campaign advertising and if a negative tone has a positive impact on election results. Ramnath Chellappa - Professor of Information Systems & Operations Management - Professor Chellappa is available to discuss the economics of information security and privacy. He can also discuss the economics and impact of AI. Raymond Hill - Professor Emeritus Hill is available to discuss any issues on the economy related to energy. If you are looking to arrange an interview - simply click any of the listed expert's icons to set up a time today or email Kim Speece for assistance.
