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Couples Who Tailgate Together Stay Together, Says New Baylor Research
Marketing researcher and husband team up to study tailgating’s impact on relationships For millions of football fans across the United States, fall is the time to break out the grills, load vehicles with coolers and food and games, and gather with friends for the time-honored tradition of tailgating. It’s a tradition that Baylor University’s Meredith David, Ph.D., assistant professor of marketing, and her husband, Luke Lorick, have been enjoying since their undergraduate years at the University of South Carolina. The couple partnered on a recent research project to better understand tailgating’s impact on relationships and well-being. David is known nationally for her studies of phone snubbing – “phubbing” – and smartphone addiction. Lorick owns and operates Tailgating Challenge, a website devoted to testing and reviewing tailgating equipment, and he launched National Tailgating Day, which is celebrated annually on the first Saturday of September. “I noticed how at tailgates people actually interact with each other and are not glued to their phones like we see in restaurants and many other settings,” David said. “This led us to combine our expertise to study the impact of tailgating together on well-being.” The researchers surveyed 143 tailgating adults (44 percent were female) who answered questions about their partners and their respect toward that person. The results show that individuals who tailgate with their significant other report higher levels of respect and relationship satisfaction, David said. The results of the study will be presented later this month at the Atlantic Marketing Association Conference. “Tailgating fosters the human-to-human, face-to-face interactions and connections that we as humans need but yet find hard to come by as a result of cellphones and ‘phubbing’ tendencies,” David said. With over 70 million people tailgating annually, spending on average $150 on each occasion, David said this research offers important guidance for marketers, particularly in terms of positioning strategies in marketing communications for tailgating-related products and events. “For example, in advertisements, marketers should focus on portraying couples, or even friends, tailgating together as this may resonate more and help build bonds with the products they sell and the markets they are reaching out to,” David said. David said she and her husband knew that tailgating strengthened their relationship, but they wanted to dig in to see if it was – or could be – helpful to others. “We have lived and experienced these effects ourselves, so we wanted to determine if this impacted others the same way,” she said. “We found that tailgating helps strengthen relationships, in part, by helping people escape the hustle and bustle of everyday life. They disconnect from their TVs, laptops and cellphones and make real connections with loved ones and friends.” ABOUT MEREDITH DAVID, PH.D. Meredith David, Ph.D., serves as assistant professor of marketing in Baylor University’s Hankamer School of Business. Her research focuses on marketing strategies with an emphasis on consumer behavior and well-being. Recently, her research has explored how new media technologies, including smartphones, impact personal and workplace relationships. She has also published research related to customized pricing tactics, interpersonal attachment styles and the pursuit of health goals. Her research appears in numerous professional and academic journals and she has been interviewed and quoted for her research in national and international news outlets, including ABC News, Fox News, Oprah.com, Redbook, Consumer Reports and Health magazine. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY At Baylor University’s Hankamer School of Business, integrity stands shoulder-to-shoulder with analytic and strategic strengths. The School’s top-ranked programs combine rigorous classroom learning, hands-on experience in the real world, a solid foundation in Christian values and a global outlook. Making up approximately 25 percent of the University’s total enrollment, undergraduate students choose from 16 major areas of study. Graduate students choose from full-time, executive or online MBA or other specialized master’s programs, and Ph.D. programs in Information Systems, Entrepreneurship or Health Services Research. The Business School also has campuses located in Austin and Dallas, Texas. Visit www.baylor.edu/business and follow on Twitter at twitter.com/Baylor_Business.
Meet Your Newest Job Recruiter, the Algorithm – let our experts explain
Equal employment opportunities may not be part of a computer’s calculations, but one engineer from is trying to change that. When you apply for a job, chances are your resume has been through numerous automated screening processes powered by hiring algorithms before it lands in a recruiter’s hands. These algorithms look at things like work history, job title progression and education to weed out resumes. There are pros and cons to this – employers are eager to harness the artificial intelligence (AI) and big data captured by the algorithms to speed up the hiring process. But depending on the data used, automated hiring decisions can be very biased. “Algorithms learn based on data sets, but the data is generated by humans who often exhibit implicit bias,” explains Swati Gupta, an industrial engineering researcher at Georgia Tech who’s work focuses on algorithmic fairness. “Our hope is that we can use machine learning with rigorous mathematical analysis to fix the bias in areas like hiring, lending and school admissions.” But as algorithms harness speed and efficiency – how can they be adjusted to include and consider race, gender and other human factors? It’s an area Dr. Gupta has been researching and refining. If you are a reporter or journalist looking to cover this topic – that’s where our experts can help. Dr. Swati Gupta is an Assistant Professor in the H. Milton Stewart School of Industrial and Systems Engineering at Georgia Tech. Dr. Gupta is an expert in the areas of optimization, machine learning, and bias and fairness within the AI sphere. She is available to speak with media regarding this topic - simply click on her icon to arrange an interview.
Georgia Southern University is making it easier for active-duty military or veterans to find out what courses they can receive credit for based on their previous military experience. The university’s new widget, available at GeorgiaSouthern.edu/military-veterans, asks for information like the branch of military served in, highest level of experience and job title to determine what Georgia Southern courses match their experience. The tool is available to prospective or current students, and it provides an immediate response with courses for which someone may receive credit. Military Education and Outreach Coordinator retired Sgt. Maj. Bill Gammon works with current and prospective students to create a plan based on their choice of major and determine which courses work best for their path. Credit will be awarded after an individual evaluation is completed. “The biggest benefit is that it doesn’t require them to take classes in things that they’re already well-experienced in,” Gammon said. “It helps them expedite their way through their college experience here to their final goal.” Georgia Southern works with the American Council on Education to determine which military training or job equals a college course. Gammon noted experience and credits from the Air Force are slightly different because airmen take college courses through the Community College of the Air Force (CCAF), but with the university’s GEM Program, they can complete their CCAF degrees. Are you a reporter interested in covering how schools like Georgia Southern University are working with the military? Then let our experts help. Sgt. Maj. Bill Gammon is available to speak to the media regarding this program – simply contact Melanie Simón at 912.344.2904 to arrange an interview.
It was 400 years ago this August that the first enslaved people arrived on the shores of North America, changing forever the direction of history. “These men and women had been stolen from their homes in Africa, forced to board a ship, and sailed for months into the unknown. The first Africans in an English colony, their arrival is considered by many historians to be the beginning of a 400-year story filled with tragedy, endurance, survival, and a legacy of resilience, inequality, and oppression.” National Geographic, Aug. 13 The history of slavery and the journey from chains to freedom to equality has been a long one and there is still so much to learn and tell. Even today, how are African American communities negatively affected by this event? Is the topic taught and covered in U.S. children’s education? What role did the enslaved play in the building of our country and is that role recognized? What would America look like today without the slave trade? Do reparations work and how would they be decided? This is an important and sensitive topic – and if you are a journalist covering the history of slavery, that’s where our experts can help. Professor Seretha Williams is an expert in Africa and African diaspora, digital humanities, and digital publication. Williams is also the co-editor of Afterimages of Slavery, Essays on Appearances in Recent American Films, Literature, Television, and Other Media. She is available to speak with media regarding this historic moment – simply click on her icon to arrange an interview.
It was a historic decision yesterday that may play a role in America’s opioid crisis. "On Monday, Cleveland County Judge Thad Balkman made his judgment in the lawsuit brought by the Oklahoma attorney general against the company for what the state alleges it did to fuel the U.S. opioid crisis. In reading out his settlement decision, Balman said that "the opioid crisis has ravaged the state of Oklahoma." The nine-figure settlement, while hefty, pales in comparison to what the attorney general's office originally asked for, as they reportedly asked for in excess of $17 billion in damages.” August 26 – ABC News But what will this decision mean for the future of big-pharma? What will the money go to? Can or should companies be held accountable for addictions? There are a lot of questions and logistics still to be figured out and if you are a reporter covering this lawsuit – let our experts help. Dr. Marc Sweeney is the Founding Dean of the School of Pharmacy at Cedarville University and is an expert in the fields of drug abuse, prescription drug abuse and Opioid addiction. Justin Cole is an expert in clinical pharmacy, Pharmacogenomics, and the pharmacy industry. Marc and Justin and has been following this issue closely and is available to speak with media. Simply click on their icons to arrange an interview with either Marc or Justin.
Inverted yields and a potential recession – are rocky times ahead?
Everything seemed to be going swell. Unemployment was low, the number of jobs was high and the economy seemed to be roaring. Until last week. Yields on two-year and 10-year Treasury notes inverted early Wednesday, a market phenomenon that shows investors want more in return for short-term government bonds than they are for long-term bonds. It's the first time that has happened since the Great Recession and it can be an indication that investors have lost faith in the soundness of the U.S. economy. - USA Today, Aug. 14, 2019 Inversions are usually the canary in the coal mine when it comes to recessions. In fact, this very same incident has occurred in the previous nine recessions since the mid-1950s. How bad will this recession be? Is there any way to reverse course? Is this simply an American issue or will it spread globally? Compared to 2008 – how bad of a situation are we in? There is a lot of speculation and questions being asked. If you are a reporter covering the economy and need an expert to help guide you through the situation and provide accurate information on the state of America’s economy – that’s where we can help. Dr. Simon Medcalfe is a highly regarded finance expert and the Cree Walker Chair in the Hull College of Business at Augusta University. Medcalfe is available to speak with media regarding the economy and its outlook – simply click on his icon to arrange an interview.
How to talk to your family about fake news
A recent segment hosted by ABC’s “The Debrief” examined fake news and how older generations are influenced by its use, with Professor of Cinema and Television Arts Naeemah Clark offering her insights. During the Aug. 2 show, Clark joined host Kimberly Brooks by video to discuss how to talk to your family about understanding what is and is not fake news. Specifically, the segment addressed why old generations more frequently share inaccurate news than other demographics. According to Clark, this trend is the result of the exponential growth in news media since the mid- to late-20th century. “In previous generations, the news … was trusted and it was believed because that is what they had,” Clark said during the interview. “There were three channels … and the 6 o’clock news was what you trusted, what you were dependent on. Now that there are so many more sources, it is more difficult" … to identify what is truthful. Watch the entire segment here. If Dr. Clark can assist with your reporting about these complex immigration issues, please reach out to Owen Covington, director of the Elon University News Bureau, at ocovington@elon.edu or (336) 278-7413. Dr. Clark is available for phone, email and broadcast interviews.
Is this fall’s Virginia election the canary in the coal mine for gun control?
There will be a lot of eyes on Virginia as voters go to the polls to elect its state government this November. Virginia is just one of four states going to the polls this year and it seems like gun-control (or various forms of it) might be a key issue. In fact, Republican Tim Hugo has flip-flopped and is now favoring a Republican drafted “red flag” gun bill that would remove guns from some people considered a risk to themselves or others. Stephen J. Farnsworth, a political science professor at the University of Mary Washington in Fredericksburg, said suburban Republicans like Hugo and Miyares are walking a fine line on volatile issues like gun control as Democrats make inroads in those communities. Those Republicans in moderate areas feel pressure to side with their party in larger political battles, such as the one that occurred in Richmond last month, when the GOP leaders abruptly ended the special session. But they also can’t appear to be out of sync with their changing districts on guns and other divisive topics, Farnsworth said. “Delegate Hugo has to do something to appeal to suburban constituents who are moving away from a Republican Party that is represented by President Trump,” Farnsworth said, noting that the delegate won his 2017 election by just 106 votes. “By offering a response on a gun control measure, Hugo is trying to demonstrate to his voters that he is not simply another Republican willing to shut down debate on the issue before the election,” he said. August 17 – Washington Post Could this be a sign of things to come for 2020? Are politicians actually considering gun control on both sides of the aisle? Or is this just another bait and switch by a politician looking to play both sides during a campaign? If you are a reporter covering this topic – let our experts help. Dr. Stephen Farnsworth is professor of political science and international affairs at the University of Mary Washington. A published author and a media ‘go-to’ on U.S. politics, he is available to speak with media regarding this topic. Simply click on his icon to arrange an interview.
The Gun Control Debate is at a Stalemate. Can Smarter Weapons Help to Solve it?
The gun control debate is at a stalemate. America seems incapable of finding common ground on background checks, waiting periods, weapons registries and restrictions or bans on select weapons. Shooting after shooting has resulted in decades of debate but little substantive change. But Professor Selmer Bringsjord from Rensselaer Polytechnic Institute, who recently weighed in on the issue, presented a concept that could turn the entire topic on its head by using artificial intelligence. Bringsjord accepts that America won’t get rid of its guns – so why not just make our guns smarter? Ethically AI-enabled weapons can put American politicians back to work by shifting the debate from the weapons we should ban, to the targets we will accept. Do we allow guns to kill school children, shoppers, concert-goers? The technology of ethical AI changes the conversation. His idea was just recently published in the Times Union: “Yet there is a solution, a technological alternative to the fruitless shouting match between politicians: namely, AI — of an ethical sort. Guns that are at once intelligent and ethically correct can put an end to the mass-shooting carnage. Consider the rifle apparently used by the human killer in the El Paso Walmart shooting. But now suppose that time is turned back to before his shots were fired on Aug. 3, and that his rifle, radically unlike the stupid one that killed, is both intelligent and ethical. This alternate-future rifle would know that it's approaching the Walmart by car and would accordingly know that it has no business being used anytime soon. Move forward in time a bit; the rifle is now in the hands of the aspiring, ear-muffed killer outside his car; but his weapon has fully disengaged itself and is locked into a mode of utter uselessness with the finality of a sealed bank vault. On the other hand, the guns in the hands of law enforcement officers who have dashed on scene know in whose hands they rest, and accordingly know that if they are trained on the would-be killer, they have every right to work well, if this criminal reveals some new threat. Notice: If people who don't actually pose a threat sufficient to warrant being shot by police can't be shot by smart, ethical guns, a fact that could lead to the welcome evaporation of a different but also vitriolic political shouting match.” -Times Union, August 16, 2019 Could AI be the answer to America’s gun problem? It’s truly a new perspective on an old issue. If you are a reporter covering this topic, let our experts help with your story. Dr. Selmer Bringsjord is the Chair of the Department of Cognitive Science expert in logic and philosophy, specializing in AI and reasoning. Dr. Bringsjord regularly speaks with media about AI and is available to speak about the concept of intelligent, ethical guns. Simply click on his icon to arrange an interview.
Are Germany’s economic walls crumbling? Let our experts explain the potential consequences.
As the saying goes … where there’s smoke, there is usually fire. And as trade wars, Brexit and overall global uncertainty crash like waves across the planet – there might be another sure sign we are headed for a global economic slowdown. Germany, the engine that runs Europe, may very well be in recession. “A technical recession is defined as two consecutive quarters of negative growth, and Germany saw a 0.1% drop in the April-to-June period. In its monthly report, the Bundesbank said that with falling industrial production and orders, it appears the slump is continuing during the July-to-September quarter. “The overall economic performance could decline slightly once again,” it said. “Central to this is the ongoing downturn in industry.” Deutsche Bank went further Monday, saying “we see Germany in a technical recession” and predicting a 0.25% drop in economic output this quarter.” August 20 – Associated Press So, what will this mean for the EU, and economies far and wide? Do Americans need to be concerned? Is this just a stumble or is the world about to fall into another economic collapse? If you are a reporter covering the economy and need an expert for your stories – let us help. Jeff Haymond, Ph.D. is Dean, School of Business Administration and a Professor of Economics at Cedarville and is an expert in finance and trade. Dr. Haymond is available to speak with media regarding this topic – simply click on his icon to arrange an interview.
