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School of Communications Dean Rochelle Ford recently appeared as a special guest on the PRWeek podcast to discuss a myriad of topics relating to the public relations industry and educating future professionals. “It’s an exciting time to be in public relations education,” Ford said at the beginning of the Sept. 5 podcast which is hosted by Steven Barrett, PRWeek's editorial director, and Frank Washkuch, PRWeek's news director. “At Elon, we are striving to educate the student both with the skills that are necessary to be competitive, then also the knowledge to understand the theory, the ‘why’ of why we do the communications that we do.” Ford explained that today's PR professionals are being asked to do more, but that their training should still center around developing strong writing skills. “It’s the No. 1 skill,” she said. “We emphasize (writing) from their day (students) get on campus until the day they leave.” Listen to the entire segment here. Last year, Ford was inducted into PRWeek's 2018 Hall of Fame class, shortly before PRWeek named Elon's School of Communications its 2019 Outstanding Education Program. If Dean Ford can assist with your reporting about the public relations industry and public relations education, please reach out to Owen Covington, director of the Elon University News Bureau, at ocovington@elon.edu or (336) 278-7413. Dean Ford is available for phone, email and broadcast interviews.
Covering Climate Change? Let Our Experts Help with Your Coverage
It took a long time, but climate change is part of everyday life. It is now part of the constant news cycle, it is used in shaping public policy, incorporated into marketing plans and owns a part of (most) political party platforms. Climate activism is growing as well. One year ago, 16-year-old Greta Thunberg skipped school to sit in front of Swedish Parliament to protest our climate. Today, those same one-day strikes inspired by her take place in over 800 cities across the planet. Climate change is real and with any growing topic or cause, there’s also a lot of misinformation shared, and some facts just aren’t being interpreted correctly. If you’re a journalist covering climate change – that’s where our experts can help with your questions, stories and ongoing coverage. Dr. Pamela Grothe is an assistant professor in the Department of Earth and Environmental Sciences as the University of Mary Washington. She recently completed a Ph.D. in the Paleoclimatology Lab at the Earth and Atmospheric Sciences department at Georgia Institute of Technology. She’s an #expert in climate change and is available to speak with media – simply click on her icon to arrange an interview.
Are the days of the traditional travel agent done? Let our experts help!
For explorers, those needing a vacation and those tripping abroad – the news of long-time travel company Thomas Cook suddenly going bankrupt came as a shock. One of the oldest travel agencies in the world, Thomas Cook was rooted in brick and mortar operations and has amassed some serious debt. That coupled by its dwindling business that was being lapped up by popular online travel options – the preferred choice of younger travelers - meant the end was near. “As it struggled to pitch itself to a new generation of tourists, the company was hit by the 2016 coup attempt in Turkey, one of its top destinations, and the 2018 Europe-wide heat wave which deterred customers from going abroad. Thomas Cook needed another 200 million pounds on top of a 900-million-pound package it had already agreed, to see it through the winter months when it receives less cash and must pay hotels for summer services. The request for an additional 200 million pounds torpedoed the rescue deal that had been months in the making. Thomas Cook bosses met lenders and creditors in London on Sunday to try to thrash out a last-ditch deal to keep the company afloat. They failed.” September 23, Financial Post Travel agencies, much like film for cameras – are becoming a thing of the past and all part of our more digital and modern society. But what’s next for the travel industry? What do those looking to seek out adventure and travel need to be wary of? Are there any other companies on the brink like Thomas Cook? If you are a reporter covering this story – let our experts help. Steve Moss is a professor at Georgia Southern University and specializes in tourism, forecasting and quantitative methods. Steve is available to speak with media regarding this topic – simply click on his icon to arrange an interview.
Can Understanding the History of Drug Addiction Help Address the Opioid Epidemic?
According to the National Institute on Drug Abuse, more than 130 people die every day after overdosing on opioids. Lives have been lost, families shattered, and billions spent as experts, elected leaders, health care professionals, and law enforcement officials try to address the country's opioid epidemic. A professor at Rensselaer Polytechnic Institute can help shed light on the forces at work in this crisis and its history. Professor Nancy Campbell is an expert is in the history of science, technology, and medicine as it relates to drug policy and the social significance of drugs. She is a professor and head of the Department of Science and Technology Studies (STS) in the School of Humanities, Arts and Social Sciences at Rensselaer Polytechnic Institute. "We found her to be one of the most knowledgeable people on the history of opioids and how that history fits into the context of today’s problem," reporters for CBS 6 News in Albany wrote of Campbell. In a recent interview with the station, Campbell discussed her extensive research on the history of drug addiction, as well as her approach to educating students about it. “I actually want my students to go out of the class, knowing more about where our current opioid epidemic came from, the endemic that it built upon and also knowing more about drug markets and the social aspects,” Campbell said. August 15 – CBS 6 News Are you a reporter covering the opioid crisis and need to know what’s being done and what more needs to be done? Let our experts help with your questions. Campbell is available to speak to media regarding the opioid crisis and the history of drug addiction – simply click on her icon to arrange an interview.
Couples Who Tailgate Together Stay Together, Says New Baylor Research
Marketing researcher and husband team up to study tailgating’s impact on relationships For millions of football fans across the United States, fall is the time to break out the grills, load vehicles with coolers and food and games, and gather with friends for the time-honored tradition of tailgating. It’s a tradition that Baylor University’s Meredith David, Ph.D., assistant professor of marketing, and her husband, Luke Lorick, have been enjoying since their undergraduate years at the University of South Carolina. The couple partnered on a recent research project to better understand tailgating’s impact on relationships and well-being. David is known nationally for her studies of phone snubbing – “phubbing” – and smartphone addiction. Lorick owns and operates Tailgating Challenge, a website devoted to testing and reviewing tailgating equipment, and he launched National Tailgating Day, which is celebrated annually on the first Saturday of September. “I noticed how at tailgates people actually interact with each other and are not glued to their phones like we see in restaurants and many other settings,” David said. “This led us to combine our expertise to study the impact of tailgating together on well-being.” The researchers surveyed 143 tailgating adults (44 percent were female) who answered questions about their partners and their respect toward that person. The results show that individuals who tailgate with their significant other report higher levels of respect and relationship satisfaction, David said. The results of the study will be presented later this month at the Atlantic Marketing Association Conference. “Tailgating fosters the human-to-human, face-to-face interactions and connections that we as humans need but yet find hard to come by as a result of cellphones and ‘phubbing’ tendencies,” David said. With over 70 million people tailgating annually, spending on average $150 on each occasion, David said this research offers important guidance for marketers, particularly in terms of positioning strategies in marketing communications for tailgating-related products and events. “For example, in advertisements, marketers should focus on portraying couples, or even friends, tailgating together as this may resonate more and help build bonds with the products they sell and the markets they are reaching out to,” David said. David said she and her husband knew that tailgating strengthened their relationship, but they wanted to dig in to see if it was – or could be – helpful to others. “We have lived and experienced these effects ourselves, so we wanted to determine if this impacted others the same way,” she said. “We found that tailgating helps strengthen relationships, in part, by helping people escape the hustle and bustle of everyday life. They disconnect from their TVs, laptops and cellphones and make real connections with loved ones and friends.” ABOUT MEREDITH DAVID, PH.D. Meredith David, Ph.D., serves as assistant professor of marketing in Baylor University’s Hankamer School of Business. Her research focuses on marketing strategies with an emphasis on consumer behavior and well-being. Recently, her research has explored how new media technologies, including smartphones, impact personal and workplace relationships. She has also published research related to customized pricing tactics, interpersonal attachment styles and the pursuit of health goals. Her research appears in numerous professional and academic journals and she has been interviewed and quoted for her research in national and international news outlets, including ABC News, Fox News, Oprah.com, Redbook, Consumer Reports and Health magazine. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY At Baylor University’s Hankamer School of Business, integrity stands shoulder-to-shoulder with analytic and strategic strengths. The School’s top-ranked programs combine rigorous classroom learning, hands-on experience in the real world, a solid foundation in Christian values and a global outlook. Making up approximately 25 percent of the University’s total enrollment, undergraduate students choose from 16 major areas of study. Graduate students choose from full-time, executive or online MBA or other specialized master’s programs, and Ph.D. programs in Information Systems, Entrepreneurship or Health Services Research. The Business School also has campuses located in Austin and Dallas, Texas. Visit www.baylor.edu/business and follow on Twitter at twitter.com/Baylor_Business.
It was a historic decision yesterday that may play a role in America’s opioid crisis. "On Monday, Cleveland County Judge Thad Balkman made his judgment in the lawsuit brought by the Oklahoma attorney general against the company for what the state alleges it did to fuel the U.S. opioid crisis. In reading out his settlement decision, Balman said that "the opioid crisis has ravaged the state of Oklahoma." The nine-figure settlement, while hefty, pales in comparison to what the attorney general's office originally asked for, as they reportedly asked for in excess of $17 billion in damages.” August 26 – ABC News But what will this decision mean for the future of big-pharma? What will the money go to? Can or should companies be held accountable for addictions? There are a lot of questions and logistics still to be figured out and if you are a reporter covering this lawsuit – let our experts help. Dr. Marc Sweeney is the Founding Dean of the School of Pharmacy at Cedarville University and is an expert in the fields of drug abuse, prescription drug abuse and Opioid addiction. Justin Cole is an expert in clinical pharmacy, Pharmacogenomics, and the pharmacy industry. Marc and Justin and has been following this issue closely and is available to speak with media. Simply click on their icons to arrange an interview with either Marc or Justin.
Preacher Archives Add New Element to Baylor University’s Black Gospel Music Restoration Project
The Black Gospel Music Restoration Project at Baylor University is preserving more than just gospel music. In the past few years, Baylor journalism professor and former Billboard gospel music editor Robert Dardenand a team from the Baylor Libraries have undertaken the project of restoring and preserving recorded sermons from black preachers in addition to the gospel music. While both are equally important to preserve, finding sermons to preserve comes with a unique set of challenges. Darden said the idea for preserving sermons started about four years ago, when the BGMRP team was in contact with the daughter of the Rev. Dr. Marvin Griffin, former pastor of New Hope Baptist Church in Waco. Griffin was a renowned Civil Rights leader in Central Texas and boasts a list of significant firsts, including first black man to earn a degree from Southwestern Baptist Theological Seminary and first African-American president of the Austin Independent School District board of directors. Darden said somebody mentioned in passing that they kept Griffin’s sermons and said he ought to hear them because they are full of music. “All black preachers sing, and all black singers preach,” Darden said. “That got me thinking – nobody has been collecting the black preaching from the Civil Rights movement, other than Dr. King. All these incredible heroes who were preaching around the rest of the country, there’s not a collection of their work. So, I met with the other folks in the Black Gospel project, and we agreed that in addition to the music, we ought to be trying to collect preaching.” Many of these sermons had been recorded on vinyl, and Darden said some have even speculated that it was black preaching that started black gospel music in the 1930s. He said some records that were just a black preacher preaching for two and a half minutes on each side sold half a million copies – even during the Great Depression. Digitizing sermons from different formats When the BGMRP was founded in the Baylor Libraries in 2005, the bulk of incoming materials focused on recorded gospel music. Over the ensuing decade, the BGMRP team realized they already had hundreds of vinyl LPs from famous preachers in their collection. Shortly after, they started receiving sermons in many different formats. Darryl Stuhr, associate director of the Libraries’ digital preservation services, consulted with Darden and together they decided they needed a collection to show to preachers and their families who were not familiar with the projects, in hopes of convincing them to trust the project with their sermons long enough to digitize them. Darden worked with two in particular – the Rev. E.E. Jones in Shreveport, Louisiana, and the Rev. Clay Evans in Chicago, who is still preaching at 93-years-old. “Evans) was one of only two preachers who helped Dr. King in Chicago during those really rough times, and they had collected video cassettes of him back into the ‘70s,” Darden said. “That’s the good news. The bad news is they kept them in unairconditioned or unheated warehouses.” Darden said the BGMRP spent lots of money getting these cassettes stabilized enough to play them even just one time so they could be digitized. Using technology at the Libraries’ Riley Digitization Center, audiovisual digitization staffers Stephen Bolech, Travis Taylor and Hannah Engstrom are able to rescue the recorded sermons from other formats as well, including videocassette, film and digital audio tape. The wide range of formats the BGMRP team can work with means a greater number of sermons can be saved, Stuhr said. “They’re not all in the best condition, but they’re just thrilling because (Evans’ church) is one of the largest historic African-American churches in just full 1970s regalia. We got (Jones and Evans) and we’ve been using those to approach other preachers and their families now. This is already the largest collection in the country, and we just started,” Darden said. Recently, Darden got a call from PBS. Dr. Henry Louis Gates of the TV series “Finding Your Roots,” whom Darden quotes in his books, will have a new six-part series on the history of African-American churches in America debuting in 2020. Darden said they contacted him about providing materials for the show and contacts of people. The BGMRP already has made hundreds of copies for PBS and is communicating about how they can help. “I’m hoping they’re going to come down and do some filming here as well, because a lot of the stuff we have is old bulletins and the sheet music – we just have everything. Sure, we can digitize it, but if they came down, they could array it in such a way from an artistic standpoint,” Darden said. Search continues Darden got together with some of the “preaching folks” at Baylor and put together a top 10 wish list of influential black preachers of the past 50 years whose sermons they would like to digitize. “I just think God put me in a place where I could facilitate, rather than me initiate, and it was God’s idea apparently, because it wouldn’t have worked this well otherwise,” Darden said. Darden said new vinyls continue to come in every few days, and it is like Christmas for him to go see what is new. “I don’t mind not knowing every artist or every preacher – there’s hundreds and thousands of them,” he said. “But what scares me is when I pull a piece of vinyl out and it’s a label that I don’t know, which means there’s another whole line of that label that we’ve never heard of. So here we’re sitting 15 or so years into this project, and I don’t know if we have 1 percent of what’s out there – 10 percent? There’s no database. Nobody knows.” “It’s unlike every other kind of music. Nobody ever made a discography of gospel music,” Darden said. “So, whether we mean to or not, we’re actually putting that together as well. Trying to figure out how many Andraé Crouch albums, how many James Cleveland, how many Rosetta Tharpe, and now with preaching, it could go on forever. It’ll be going, hopefully, long after I’m gone.” For more information or to learn how to donate materials, visit the Black Gospel Music Restoration Project at www.baylor.edu/library/gospel or email digitalcollectionsinfo@baylor.edu.
Whether making the transition to college, starting a new job, ending a relationship or retiring, change can cause psychological stress, which in turn can make for wear and tear on the body. The good news is, we can develop coping mechanisms to reduce stress and live happier, healthier lives, say Baylor University psychologist Annie Ginty, Ph.D., and her University of California-Irvine collaborator, Sarah Pressman, Ph.D. Using a grant from AXA Research Fund — which supports projects in health, environment, new technology and socioeconomics — Ginty and Pressman produced three short videos to help students and the general public understand what stress is, what it does to our bodies and how to handle it. The videos stem from a two-year AXA postdoctoral research fellowship by Ginty, assistant professor of psychology and neuroscience in Baylor’s College of Arts & Sciences. She investigated the relationship between biological responses to stress and adaptation during a stressful transition, particularly students’ adjustment to college. The videos, 1 to 3 minutes each, are housed on AXA’s YouTube channel and bear Baylor's new logo. “Psychological stress is bad for health; exercise stress is good,” said Ginty, who works with nonprofits to serve at-risk adolescents by providing high-intensity interval training workouts to reduce stress and improve health. “When we think about exercise, your heart rate and metabolic system increase, meaning you’re breathing harder. The rest of your muscle physiology is changing. Your body is working together to maintain homeostasis for balance. This is good stress,” she said. “But with psychological stress, the heart works much harder than the rest of the body. That metabolic imbalance can be hard on the heart and make the body more vulnerable to disease.” In the videos, Baylor students discuss the causes of psychological stress in their lives, how their bodies react and ways they handle stress. For them, a college education poses looming deadlines, fear of living up to expectations, anxiety about tests and adjusting to a new atmosphere. In the first video — "Stress and Your Health" — they describe such reactions as higher heart rate, restlessness, loss of sleep, skin breakouts, headaches and tense muscles. “If I fail at a test, I then in my mind see myself not getting into medical school, which is a pretty big domino effect,” said Devin Mangold of Wolfforth, Texas, a senior neuroscience major in the Honors College at Baylor. Such stressors can take a toll on moods and emotions, putting the physiological stress system into overdrive and possibly becoming a threat to long-term physical health — which in turn creates more stress. The second video — "Effects of Stress on Your Body" — explores how stress can affect emotions and the body. Stressed people may become anxious, sad, worried and angry. The stressors can interfere with sleep and can leave less time to exercise. People also tend to eat foods with higher fat and higher carbohydrates, said Pressman, associate professor of psychological science at UC-Irvine. That can lead to muscle tension, which can translate into injury. The third video — "Coping with Stress" — is about the importance of coping mechanisms so that minor stressors don’t turn into serious health issues. Social networking has been shown by research to reduce the effects of stress in such ways as lowering blood pressure. The best ways to cope are physical activity, a healthy diet and cognitive reappraisal. “Cognitive reappraisal” is “a fancy way of saying we’re changing how we interpret our situation,” said Danielle Young, Psy.D., clinical research coordinator of the Baylor Behavioral Medicine Laboratory in the department of psychology and neuroscience department. “It’s the difference between saying, ‘This is going to be the hardest test ever, and I’m going to fail’ and ‘This is going to be a hard test, but I’m going to do the best I can.’ Even that slight shift in thought can make you less stressed.” A recent study by Ginty of 230-plus Baylor students examined the effect of reappraising stress. “We found that if we gave brief instructions about how increases in heart rate during stress mean they were ‘ready’ and were not a ‘bad thing,’ people rated their levels of anxiety as more helpful to their performance,” Ginty said. The video encourages individuals to experiment with coping techniques that work for them. Students who appear in the video suggest methods from working out to cooking to reading to walking their dogs. “My natural demeanor is laid back, but internally, I stress myself,” said senior neuroscience major Simba Masando of Harare, Zimbabwe. Early in college, he “just went headfirst into the material” of a capstone course. “Now as a senior, I’m doing some preliminary courses I’m not necessarily interested in, but they’re required. I’ve alleviated some pressure in the major, but some of the requirements are a little more worrisome.” As a member of Baylor Behavioral Medicine Lab, what he’s learned about stress oping has been “greatly helpful” as he looks ahead to post-graduate school and his eventual goal of opening a school in Zimbabwe. “I’m an avid learner,” he said. “School is my job, as I see it, but my hobbies are learning, too. In basketball, there’s always a new move I want to learn; in piano, there’s a new technique. If you take the piano away from me, I’ll try guitar. And if you take basketball away from me, I’ll try tennis.” ABOUT ANNIE GINTY Research articles by Annie Ginty, Ph.D., include: “The behavioural, cognitive, and neural corollaries of blunted cardiovascular and cortisol reactions to acute psychological stress,” published in ; “Challenge and threat imagery manipulates heart rate and anxiety responses to stress,” published in ; and “Depression and anxiety are associated with a diagnosis of hypertension 5 years later in a cohort of late middle-aged men and women” published in ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. It provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among 12 nationally recognized academic divisions. ABOUT THE COLLEGE OF ARTS & SCIENCES AT BAYLOR UNIVERSITY The College of Arts & Sciences is Baylor University’s oldest and largest academic division, consisting of 25 academic departments and seven academic centers and institutes. The more than 5,000 courses taught in the College span topics from art and theatre to religion, philosophy, sociology and the natural sciences. Faculty conduct research around the world, and research on the undergraduate and graduate level is prevalent throughout all disciplines. Visit www.baylor.edu/artsandsciences.
How to talk to your family about fake news
A recent segment hosted by ABC’s “The Debrief” examined fake news and how older generations are influenced by its use, with Professor of Cinema and Television Arts Naeemah Clark offering her insights. During the Aug. 2 show, Clark joined host Kimberly Brooks by video to discuss how to talk to your family about understanding what is and is not fake news. Specifically, the segment addressed why old generations more frequently share inaccurate news than other demographics. According to Clark, this trend is the result of the exponential growth in news media since the mid- to late-20th century. “In previous generations, the news … was trusted and it was believed because that is what they had,” Clark said during the interview. “There were three channels … and the 6 o’clock news was what you trusted, what you were dependent on. Now that there are so many more sources, it is more difficult" … to identify what is truthful. Watch the entire segment here. If Dr. Clark can assist with your reporting about these complex immigration issues, please reach out to Owen Covington, director of the Elon University News Bureau, at ocovington@elon.edu or (336) 278-7413. Dr. Clark is available for phone, email and broadcast interviews.
The World Needs More MBAs! Let an expert from WGU explain how partnerships can make it work.
Recently, much talk has centered on the closing of business school programs, and the extreme debt that many students take on to achieve a business degree. New data from Bloomberg Businessweek reported that nearly half of students polled from 126 universities across the world finance $100,000 or more for their MBAs. “Bloomberg Businessweek surveyed more than 10,000 2018 graduates of MBA programs from 126 schools about the amount of debt they piled on earning their degrees. The survey found that almost half of students at leading business schools around the world borrowed at least $100,000 to finance their MBA. According to the survey, at minimum 40% of MBA graduates from U.S. News & World Report’s top-ranking business programs — those at Duke, Dartmouth, University of Michigan, Cornell and University of Chicago — reported incurring at least $100,000 in debt.” July 09 – CNBC MBAs have been widely accepted by employers, and the return on investment for students has historically been high. Over the years, business programs have adapted to the needs of employers, and the basic design of the MBA, combining a broad scope of valuable business skills, has remained relevant despite massive changes in the business world. But with the rise of tuition costs, rapid changes in technology, and a higher value being placed on specialization, the long-standing value proposition of the MBA is changing. Cost, flexibility of delivery and open-loop, customized micro-learning are more likely to meet the needs of students and employers going forward. At WGU, we live and breathe the mission of supporting student academic success and expanding opportunities with affordable, valuable and relevant degree programs. Collaborations with companies which are equally committed to provide their employees the opportunity to sharpen their skills, advance in their careers, and better their lives, are one step in this evolution of business education. An evolution not in the future, it’s here. Dr. Rashmi Prasad is Dean and Academic Vice President of Western Governors University's College of Business. Dr. Prasad is available to speak with media regarding the need for higher education and how partnerships will bolster MBA programs and help graduates find success after they leave school – simply click on his icon to arrange an interview.
