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Professors address students' climate anxiety

Professors at the University of Delaware preparing students for careers working on climate change are making sure to consider mental health issues as they send them out into the world. UD's Climate Change Science and Policy Hub, led by director A.R. Siders, is starting a series of initiatives – on campus and in the region – to tackle the challenge of what is known as climate anxiety. This involves traditional trainings but also innovations with creativity, art, video games and play. "Learning about and working on climate change causes climate anxiety, ecogrief, solastalgia – there’s a whole new set of terms being created just to describe the problem," said Siders, also an associate professor in UD's Disaster Research Center and Biden School of Public Policy and Administration. "This is a real mental health concern." This new way of approaching climate education has become even more critical as universities expand climate education – such as new climate schools, degrees, courses and even embedding it in general education courses, Siders said. The U.S. government is supporting a growing climate workforce, and it is expected that more people will work in climate-related careers. To reach Siders and set up an interview, visit her profile and click on the "contact" link. This will automatically send an email directly to her.

Naronda Wright elected President of NAGAP, the Association for Graduate Enrollment Management

Naronda Wright, Ed.D., associate dean of Graduate Student Services in Georgia Southern University’s Jack N. Averitt College of Graduate Studies, was recently elected president of NAGAP, the Association for Graduate Enrollment Management. She is the first African American to hold the role of president in the association. Wright, a seasoned professional in the field of graduate enrollment management, brings more than 15 years of experience to her new role. In her position at Georgia Southern, Wright has been instrumental in implementing innovative recruitment strategies and enhancing student services, contributing significantly to the growth and diversity of the graduate programs. Under her leadership for NAGAP, Wright plans to focus on expanding the association’s reach, enhancing member engagement and advancing the association’s strategic initiatives aimed at supporting its members’ professional development. “I am deeply honored to serve as the president of NAGAP and look forward to working closely with our members across the globe to foster an environment of knowledge sharing and professional growth,” said Wright. Wright’s election comes at a pivotal time as the association seeks to navigate the challenges of the ever-evolving educational landscape and harness opportunities to drive positive change in graduate enrollment practices worldwide. “We are thrilled to welcome Dr. Wright as the new president of NAGAP,” said Haley Brust, executive director of NAGAP. “Her extensive experience and dedicated leadership are vital as we continue to support our members and advocate for the importance of graduate enrollment management.” Wright holds a Doctor of Education in Higher Education Leadership from Clark Atlanta University and a Master of Education in Higher Education Administration from Georgia Southern. She has previously served NAGAP as vice president, secretary and conference committee chair. NAGAP is dedicated to the professional advancement and support of individuals in graduate enrollment management. NAGAP offers its members professional development opportunities, cutting-edge research and a community network to foster best practices in graduate education. For additional information about NAGAP and its services, please visit www.nagap.org. If you're interested in learning more or a reporter looking to speak with Naronda Wright - simply Contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.

From Boring to Brilliant: Writing that Transforms Your Thought Leadership into Must-Read Content

Insights from our Webinar with Author, Rhea Wessel Ask anyone who develops Thought Leadership programs, and they will tell you that experts are essential to a successful program. But experts are busy people. That makes expert engagement strategies a very popular topic with our Comms and Media Relations pros. That’s why we invited Rhea Wessel, Founder of The Institute for Thought Leadership, to join us last week for our ExpertFile webinar. Rhea, a former tech and financial journalist and author of “Write Like a Thought Leader,” has worked with organizations such as Harvard, CFA Institute, Accenture and the Max Planck Institute to help their experts focus on developing unique story angles while getting high-quality work produced. Having seen her in action at last year's IABC Global Conference, speaking to a standing-room-only crowd, I was really impressed by Rhea’s approach.  Rhea uses a system that experts and comms teams can use to brainstorm topics and craft story angles that frame expertise and research to make them more compelling. In the session, she showed us how she helps brainstorm and select the best angles for thought-leadership stories using ideas such as “origin” stories, “what if” scenarios, personal-impact stories, and opinion pieces.  Experts often have issues with the "dreaded first draft.” The frameworks Rhrea showed us from her book were clever and designed to pragmatically move experts from brainstorming into a writing mode that doesn’t feel forced. Here are some key points I took away from Rhea’s session: Defining Thought Leadership An essential attribute of Thought Leaders is that they share their knowledge for free, using journalistic skills to engage their audience by articulating emerging ideas, steering conversations and influencing others. Finding the Niche Finding and framing thought leadership is not about covering a broad topic. The best topics are often very narrow. And they are best found at the intersection of the expert’s passion, purpose, and big ideas. Think Like a Journalist Write in a conversational tone and include data, quotes & statistics, but not too much. Use short sentences and paragraphs while keeping the story fast-moving. And don’t forget your sense of humor. Spend Time on the Headlines By “thinking like a journalist” and focusing on headlines, one can narrow the focus when examining research and insights to create more clarity. Quoting Author Sean Coyne, Rhea referred to headlines as having the benefit of being an “enabling constraint." "One of the curses of subject matter expertise is that your experts know a lot. They tend to pack a lot [of their knowledge] in, and for a good story, you've got to slice out a narrow bit. That’s the constraint.”  Rhea Wessel Time & Place Matters Stories are best anchored in time and place. When you are working with an expert and you want to enrich a story, don’t just think about how they developed their research and insights. Also, think about “where they were” and “when did it happen?” A good origin story explains why an insight is significant for the expert, creating a more emotional, relatable connection for the audience. Frame Your Story Keep it focused on a single yet relevant problem the audience has. Then explain why this matters to your audience and why now. Based on the feedback we received from this session, we'll have Rhea Wessel join us for more conversations on topics related to storytelling. We'd love to know what you think. Details about this session are below: Full Webinar Recording bit.ly/4e9YuWb Presentation Slides To get a copy of the presentation & Templates, just hit the connect button on my profile and let me know.  Enjoy!

On this day in 1981 - The Centers for Disease Control and Prevention (CDC) reports the first cases of what would later be known as AIDS.

On this day in 1981, the Centers for Disease Control and Prevention (CDC) reported the first cases of what would later be known as Acquired Immunodeficiency Syndrome (AIDS). This event marks a crucial moment in medical history, heralding the beginning of an epidemic that would profoundly impact millions of lives globally. This topic remains newsworthy due to its lasting implications on public health, medical research, and social stigma. Understanding the evolution of the AIDS crisis provides insights into ongoing challenges in healthcare, policy, and community support. Key story angles that may engage a broad audience include: Historical Overview of the AIDS Epidemic: Tracing the timeline of the AIDS crisis from its early days to the present, highlighting key medical and social milestones. Advancements in HIV/AIDS Treatment and Research: Exploring the breakthroughs in antiretroviral therapies, the search for a cure, and the latest research developments. Public Health Policies and Responses: Analyzing the effectiveness of public health initiatives and policies in managing and preventing HIV/AIDS, including current strategies and future directions. Social and Cultural Impact: Investigating how the AIDS epidemic has influenced societal attitudes, policies towards marginalized communities, and the ongoing fight against stigma and discrimination. Global Perspective: Examining the global impact of HIV/AIDS, comparing responses and outcomes in different regions, and the role of international organizations in combating the epidemic. Personal Stories and Advocacy: Sharing personal narratives of those affected by HIV/AIDS, the role of advocacy groups, and the importance of community support in addressing the epidemic's challenges. These angles provide journalists with a range of perspectives to explore, ensuring comprehensive coverage of the historical, medical, and societal dimensions of the AIDS epidemic. Connect with an Expert about the History of AIDS in America: Dr. Adey Nyamathi Founding Dean and Distinguished Professor of Nursing · UC Irvine Petra Molnar Associate Director · Refugee Law Lab, Osgoode Hall Law School Andrea Benoit Assistant Professor (Adjunct) · Western University David J. Hardy Professor of Psychology | Psychological Science · Loyola Marymount University Valerie Earnshaw Associate Professor, Human Development and Family Sciences · University of Delaware To search our full list of experts visit www.expertfile.com Photo credit: Ehimetalor Akhere Unuabona

Approximately 4,200 degrees conferred during Georgia Southern’s 2024 Spring Commencement ceremonies

In May, approximately 4,200 graduates from Georgia Southern University’s Statesboro, Armstrong and Liberty campuses received associate, baccalaureate, masters, specialist and doctoral degrees in five Spring 2024 Commencement ceremonies. Georgia Southern President Kyle Marrero welcomed the graduates and their guests to the ceremonies, held at the Allen E. Paulson Stadium in Statesboro on May 7, 8 and 9, and at the EnMarket Arena in Savannah on May 11. “Graduates, I don’t need to tell you about your unique college journey, which has been challenging,” said Marrero to the crowds. “I am very proud of how, together, we have persevered allowing us to have a successful semester and today, our commencement ceremony. This graduation is a momentous occasion for Georgia Southern University, as well as for all of you. Today, you are part of history at Georgia Southern.” Speakers included: Mackenzie Anderson (’07), global director of Corporate Communications at Nike Alton M. Standifer, Ph.D. (’12, ’14), vice provost for Inclusive Excellence and chief of staff to the provost at the University of Georgia (UGA) Kim Greene, chairman, president and chief executive officer of Georgia Power Chris Ahearn (’09), director of research and trade development for the World Trade Center Savannah Candicee Childs, M.D., (’19) an emerging beacon of inspiration in the fields of medicine and literature. At present, she is a resident physician at Massachusetts General Hospital, the largest teaching hospital of Harvard Medical School, with a focus on child and adolescent psychiatry Anderson opened the graduation ceremonies in Statesboro, following a warm introduction from Marrero, who described her leadership role at Nike. “I’m sure you probably expected me to get up here and say something like, ‘Class of 2024, go out into the world and ‘Just Do It,’” Anderson mused. “But here’s the deal. I don’t have to tell you to just do it because you just did it. You did the impossible by making it through the pandemic. “Today you aren’t just graduating with a degree in whatever is written on your diploma. You’re also graduating with a degree in doing hard things. And today we celebrate you.” She continued, saying that earning a degree in “doing hard things” has no doubt been a challenge, but the graduates will soon find out that this is also their superpower. They produced their own playbook, as unique and rare as they are. How they use the playbook moving forward is up to them — to wit, be curious, be wrong while giving yourself permission to make mistakes, be humble and be persistent. “Launch into the world,” Anderson concluded. “And whether you land just across the street, across the country like me or somewhere around the world, remember where you came from. Today you are etching your name alongside a proud Eagle alumni network of more than 147,000 strong. “It is my honor to be the first to say, ‘Georgia Southern University graduating Class of 2024, welcome to the alumni family.'” Standifer shared his own story as a young man, undecided about going to college while he worked as a cashier. A regular customer, Mr. Paul, continuously asked Standifer about whether he’d attend college, until one day Standifer told him he was going to attend Georgia Southern University. With a wide grin, Mr. Paul congratulated him and handed him a $100 bill. Incredulous, Standifer asked why he’d given him such a large tip. Mr. Paul told him it wasn’t a tip. It was an investment, and he’d continue to mentor Standifer in the following years, and remain a profound influence in his life. “I want to encourage you all to think of the Mr. Paul’s in your life,” Standifer said. “Think of the people who have helped you get to today. And then when you leave here, make the conscious effort that you will be Mr. Paul for someone else.” In Savannah, Ahearn shared his journey of discovery in Georgia Southern’s classrooms where he explored Irish film, an introduction to the United Nations, abnormal psychology, Celtic identity and conflict, psychology and law, and gangs, drugs and criminal justice. “There’s a whole menu of choices for you and experiences for you to choose from to really help you discover who you are, where you fit, what drives you, what gets your creative juices flowing, and what options are out there when you graduate from these key interactions,” Ahearn said. Following, he pursued a master’s in international relations in Ireland that gave him a deeper perspective on how the world operates and how interconnected we all are. Ensuing professional roles in higher education, international networking and fundraising, culminated in his current role at World Trade Center, Savannah. From the stage, Ahearn stressed his key takeaways: network, stay in touch with your classmates, be authentic and perhaps, most importantly, travel. “Go outside your comfort zone,” he encouraged. “Try things you’d never try. Expand your horizons. This is your opportunity to learn about different cultures, to embrace the differences and similarities we share with our fellow global citizens and find common ground.” In closing: “Many of you may stay in the region to leave your impact as this community continues to expand,” Ahearn said. “There are plenty of great employment opportunities at your fingertips. Many of you will leave to follow your careers wherever they take you. But please know that you’re part of this institution’s history. You’ll always be an Eagle, and Georgia Southern will always welcome you home." Interested in learning more about Georgia Southern University? Contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.

#Expert Perspective: Where did all the medical appointments go?

Dr. Martine Hackett, associate professor and chair of Hofstra’s Department of Population Health, spoke to Newsday about why patients are finding it more difficult to make medical appointments and what options they have. Dr. Hackett noted over the past decade, more people have enrolled in insurance plans and sought a wider array of treatments because of the Affordable Care Act and policies that expanded the reach of Medicaid. The Medicaid and Medicare acceptance rates are plunging raising concerns as doctors tend to drop these insurance plans first because they pay lower rates. Setup is becoming illusive in an industry that has undergone immense changes in recent years, Dr. Hackett added. New Yorkers with Medicaid may want to find federally-qualified health centers, which are designed for Medicaid patients, Dr. Hackett said. People may also be able to get appointments more quickly if they see non-physician providers like nurse practitioners or midwives instead of OB-GYNs, she added. Healthcare is an important topic - and if you're covering, let us help. Dr. Martine Hackett's research focuses on public health and health inequities, particularly in the American suburbs and minority communities. She's available to speak with media - simply click on her icon now to arrange an interview today.

How the Trump verdict will impact the election

When members of the jury handed down their guilty verdict in NY v. Donald J. Trump, they had simply completed their nearly three-month stint of civic duty. At the same time, they had set in motion a seismic shift in the 2024 election. What's not clear is which way that shift will go, said David Redlawsk, professor and chair of the Department of Political Science and International Relations at the University of Delaware. Redlawsk is a political psychologist with expertise in campaigns, voter behavior, decision making and emotion. His research focuses on how voters process political information to make their decisions. In addition to publishing volumes of research and writing several books on politics, Redlawsk also has years of experience on the frontlines. He's worked behind the scenes on campaigns and ran for local office – winning and losing as a member of both major parties. To arrange an interview with Redlawsk, visit his profile and click on the contact button. These messages will go directly to Redlawsk and a member of the UD media relations team.

Spotlighting Success: How ExpertFile Amplifies Organizational Expertise

Whether you are an industry leader looking to maintain your reputational advantage or smaller organization looking to enhance your reputation, a structured expertise marketing program should be a critical component of your marketing strategy. Traditional thought leadership programs that often focus on a few key executives are now being broadened by a more strategic approach that leverages the hidden expertise within your entire team. Global research conducted by Ogilvy in its recent report “The Global Rise of B2B Influencer Marketing” shows that many organizations are now setting up programs with their employees as Brand Ambassadors to demonstrate thought leadership in specific niches where they have skills and insights that appeal to their audiences. These employees have expertise that is often more relatable and authentic. Using social media platforms like LinkedIn, and networks such as ExpertFile, they can further amplify expert content to cut through the content marketing noise and drive more targeted engagement with media, sales prospects and other audiences. “Your employees are typically your most valuable resource. Identifying your employees that can be influencers themselves is a huge missed opportunity for one of the biggest ROI’s of all time.” James Baldwin Global B2B Influence Lead, Ogilvy To capitalize on this trend, many organizations are turning to more advanced solutions that deliver new digital publishing, distribution and workflow capabilities that extend the capabilities of their CMS (Content Marketing Systems). This also empowers clients and their agencies to achieve more efficiency and scale by better managing of employee content and audience interactions. The results include improved SEO PageRank and improved generative search results, increased site traffic and more qualified media inquiries and sales leads.   Here are a few examples: With the ExpertFile platform, Vanderbilt University has streamlined its media interactions and presented more comprehensive information on their faculty enabling journalists to discover the depth of research and expertise that Vanderbilt has to offer for their stories. This provides a valuable boost of inbound inquires that help Vanderbilt stay top of mind, going beyond outbound media pitches. View Expert Center About Vanderbilt University is a distinguished private research institution known for academic excellence and innovation. With a rich history spanning over a century, it cultivates leaders, conducts pioneering research, and contributes significantly to society. Seeking to enhance its reputation and broaden its influence, ChristianaCare completely revamped its approach to showcasing their medical experts. Their Media Expert Center powered by ExpertFile doubled national media coverage,, earning the esteemed IABC Silver and Gold Awards for this exceptional communications strategy. ChristianaCare later established a Speakers Bureau to expand its program with ExpertFile, saving hundreds of operational hours and surpassing engagement targets by 400%. This innovative approach reinforced ChristianaCare's brand visibility, reputation while demonstrating its commitment to community service. View Experts Center View Speakers Bureau About ChristianaCare is a leading healthcare institution committed to delivering exceptional patient care and advancing medical research. With a focus on innovation and compassion, they strive to empower healthier lives and transform healthcare experiences for individuals and families across the region. With a goal of driving market visibility and increasing media coverage, University of Delaware leveraged the ExpertFile platform to regularly published research and insights related to topical news events, while also making it easy for journalists to connect with their faculty as media sources. Within the first 90 days, the university garnered 80 inquiries, capturing the interest of prestigious media outlets such as CNN, NBC, Newsweek, AP, Bloomberg, among others. This activity was made possible with ExpertFile’s automation, distribution and workflow features and seamless no-code integration with the client website. It all added up to massive results with no need to add internal resources to the University of Delaware team. View Expert Center About The University of Delaware is a renowned institution committed to academic excellence, innovation and community engagement. With a rich history and dedication to student success, it strives to advance knowledge and foster global citizenship through transformative education and research. Amidst a competitive educational market in the US Northeast, the University of Connecticut (UCONN) chose ExpertFile to help it amplify its faculty expertise and boost inbound inquiries from media, conferences, researchers and student prospects. The result is a more intuitive way to discover expertise and research across the UCONN campus that helps drive valuable connections that are vital to building institutional reputation and communicating the UCONN mission. View Expert Center About Amidst a competitive educational market in the US Northeast, the University of Connecticut (UCONN) chose ExpertFile to help it amplify its faculty expertise and boost inbound inquiries from media, conferences, researchers and student prospects. The result is a more intuitive way to discover expertise and research across the UCONN campus that helps drive valuable connections that are vital to building institutional reputation and communicating the UCONN mission. The Canadian Automobile Association (CAA) has consistently been rated as one of the most valued brands in the country. It’s focus on thought leadership by sharing its unique expertise on topics including “Canada’s Worst Roads” and “Cannabis at the Wheel” have helped them educate their membership, boost media visibility and advocate for important policy changes with government. The ExpertFile platform provides a central content platform enabling CAA to cost-effectively publish news releases and publish stories and expert profiles to multiple regional websites, all from a intuitive, centralized dashboard. View Expert Center About The Canadian Automobile Association (CAA) advocates for motorists and offers essential services to members nationwide, ensuring safer and more convenient travel. With a trusted legacy, CAA remains committed to enhancing drivers' experiences across Canada. ExpertFile has streamlined the presentation and management of faculty directories with integration into over 20 sections of the Loyola Marymount University LMU website. With a robust collection of over 1,000 faculty profiles, this integration has not only provided a better way to present faculty directories but also delivered over 1 million expert views and generated thousands of media, academic collaboration and student prospect inquiries while enhancing engagement and accessibility to expertise across the university community. Faculty Directories About Loyola Marymount University (LMU) is a private university located in Los Angeles, California. Known for its rigorous academic programs, diverse community, and commitment to social justice. With a goal to attaining R1 research institution status, Villanova University aimed to boost the visibility of its faculty experts and showcase its commitment to academic excellence and knowledge advancement. It needed a way to better manage and leverage a lot of expert faculty research and information. With ExpertFile, the Villanova communications team now has a much easier way to publish and update faculty content that seamlessly integrates with the University website and also appears on the ExpertFile network searched by thousands of journalists looking for credible media sources. It all adds up to more market visibility and brand reputation with valuable audiences connecting with Villanova experts. View Expert Center About Villanova University, founded on Catholic principles, is a renowned research institution committed to academic excellence and ethical leadership. Grounded in its rich heritage, Villanova fosters a community of learning that embraces diversity and promotes the pursuit of truth and social justice. Carnegie Mellon University needed a better way to profile their expert faculty in the best possible way to meet the highest standards and researchers by launching a new Experts Center within 30 days. Their objective was to enhance both the appearance and functionality of underperforming faculty expert content areas, thereby better aligning them with the institution's prominence. Through use of the ExpertFile platform and collaboration with ExpertFile team, profiles were developed and integrated, meeting tight deadlines and resulting in a more polished and easily discoverable experience for those seeking expertise. Expert Center About Carnegie Mellon University is a prestigious institution celebrated for its pioneering research and interdisciplinary education. With a legacy of innovation, it remains at the forefront of shaping global education and technology. As a leading public research institution, the University of Florida aimed to enhance its capacity to connect experts with media opportunities. Faced with a challenging and proprietary content platform , the institution needed to provide a more user-friendly way for journalists to engage with faculty and research experts. Aligned with its mission of fostering academic collaboration and knowledge dissemination, University of Florida communications and digital team completely transformed its online presence using the ExpertFile platform. By prioritizing discovery, accessibility and user experience, their team has elevated the visibility and impact of their faculty research and expertise. View Expert Center About The University of Florida, a Top 10 public research institution in the US, fosters excellence in research, education, and service within a diverse community of scholars. Through collaboration and interdisciplinary initiatives, UF empowers students to drive positive change. Aston University in the UK aimed to elevate its online presence and showcase its faculty expertise effectively across various communities. Seeking to enhance SEO, generate valuable inquiries, humanize research and ultimately improve reputation and ranking, they turned to ExpertFile. Aston University now has a more intuitive, efficient way to profile its faculty and research and increase the awareness of its research with a more diverse global audience through ExpertFile. View Research Experts About Aston University is a prestigious institution renowned for its dedication to innovation and academic excellence. With a rich history of shaping future leaders and conducting cutting-edge research, Aston University continues to inspire and empower students to thrive in a globalized world To build more market visibility and engagement with its target audience, Western Carolina University (WCU) needed a more intuitive way to present its expertise. ExpertFile enabled them to quickly deploy a searchable directory of faculty experts and then focus on creating shareable expert content on their website and on the broader ExpertFile network to boost visibility. To further boost engagement, WCU has published regular posts complete with faculty interviews and vertical video clips for social media. These programs have helped raise the profile of WCU. boosted internal and external engagement and has been very well received by faculty. . View Expert Center About Western Carolina University (WCU) is dedicated to delivering outstanding higher education, fostering innovation, and inspiring students to realize their full potential through academic excellence and community engagement. In California's competitive academic environment, UC Irvine needed to boost the visibility of its strong expert faculty while leverage the resources of a small communications team. ExpertFile’s user-friendly platform including customizable workflows and automated tools for adding expert content to their website made showcasing experts easy. Being able to create detailed media-rich profiles and quickly share expert insights allowed UC Irvine to stand out among larger rivals and increase their media coverage. All without straining their resources. View Expert Center About UC Irvine is a leading public research institution known for its top-ranked academic programs and cutting-edge research initiatives. With a focus on innovation and diversity, UC Irvine is committed to advancing knowledge and addressing society's most pressing challenges. Multiple integrations across research and newsroom sections have significantly streamlined the presentation and management of expert content at Goizueta Business School at Emory University. A more efficient system with delegated permissions has increased internal collaboration, and custom training resources for faculty and staff boost engagement on the platform. The ExpertFile team also provides a range of services such as content updates to save Goizueta valuable time while ensuring its website remains current and engaging, for students, faculty, and visitors alike. View Expert Center About Emory University's Goizueta Business School is a prestigious institution renowned for its innovative curriculum and exceptional faculty. With a focus on experiential learning and global perspective, Goizueta prepares students to become transformative business. Showcasing the expertise at Southern Utah University has been a key strategy for its marketing team. While not having the advantage of being in a major media market, SUU understood they needed to be more innovative in developing thought leadership and positioning their expertise to build their brand. The ExpertFile platform with its advanced content features allows the SUU team to present a more engaging view of their faculty and their research. It’s helped them boost search rank and garner national media attention, plus it has also helped them engage student prospects. View Expert Center About Southern Utah University fosters student success and personal development through diverse academic programs and resources. Emphasizing innovation, inclusivity, and community engagement, SUU creates a dynamic learning environment for student achievement and societal contributions. As a top ranked institution, The Virginia Commonwealth University (VCU) School of Engineering wanted to make its faculty research and insights stand out. Just designing a standard faculty directory didn’t meet the mark. ExpertFile enabled VCU to optimize its content resulting in a major improvement in SEO PageRank and website engagement. This improved experience has also boosted inbound inquiries for media sources, academic collaborations and student prospects looking for information on the VCU’s programs. View Expert Center About Virginia Commonwealth University (VCU) is a premier urban, public research university committed to advancing knowledge and improving the human experience. With a diverse community of students, faculty, and staff, VCU fosters innovation, creativity and collaboration. As a recognized R1 research university, the communications team at Michigan State had the goal to better convey the strength of its faculty research in an effort to boost regional and national media coverage. With the ExpertFile platform their team was able to design a custom implementation fully integrated into the MSU website and streamline the content management and updates to hundreds of faculty profiles - all managed from an intuitive centralized dashboard that saves time for the MSU team. View Expert Center About Michigan State University, a leading public research institution, top in graduate school rankings, is dedicated to advancing knowledge and transforming lives through its commitment to excellence in education, research, and outreach. As a relatively new institution, Augusta University, the fourth largest university in the state of Georgia had a goal stand out by showcasing the expertise of its faculty and the medical staff within Augusta Healthcare - one of the state’s largest integrated health systems. The communications team at Augusta leveraged the ExpertFile platform, publishing more comprehensive expert profiles. Plus they released regular expert updates that demonstrated the relevance of their experts on topical news stories. The result was a huge boost in SEO PageRank plus regional and national media coverage. All without the need to add resources to their communications team. View Expert Center About Augusta University, a leading academic institution, combines excellence in education, research, and healthcare. With an integrated health system, it fosters innovation, advances knowledge, and improves the well-being of communities locally and globally. As an R1 institution based in New Orleans, Tulane University has many specialized programs led by their world-class researchers and faculty. The Tulane marketing team wanted to better showcase this faculty expertise to drive media coverage while designing a system that worked best for their faculty. Leveraging the ExpertFile Platform, they created a searchable online hub showcasing participating faculty experts offering more engaging faculty profiles complete with multimedia features and a more intuitive way for journalists to connect to Tulane media sources. View Expert Center About Tulane University, a renowned institution in New Orleans, fosters innovative research, academic excellence, and community engagement. With a rich history of interdisciplinary collaboration, it prepares students to lead and serve in a complex global society. Are you looking to join the many organizations that are leveraging their employee subject-matter experts as part of a thought leadership and content marketing program? Then consider how you will manage and scale this effort with solutions designed specifically for expertise marketing. ExpertFile has advanced content creation and management tools, customizable workflows, powerful search capabilities, AI features, and flexible integration options, all connected to a broad network of media and speaking opportunities. By streamlining the management and promotion of online expert profiles, we ensure each organization connects with their key audiences like journalists, potential clients, event organizers and many others. Tailored for various industries, ExpertFile addresses each client's unique needs, driving meaningful engagement and visibility for the organization. The spotlights above are just a small sample of how ExpertFile works with leading organizations every day to enhance expertise and broaden their market reach. Explore industry-specific benefits to learn how ExpertFile can help your organization enhance its market presence and thought leadership. Want to learn more? Visit expertfile.com/getstarted.

Aston University optometrists take up global industry association roles

Professor Nicola Logan has been named a global myopia management ambassador by the World Council of Optometry Dr Debarun Dutta is the new academic chair of the British Contact Lens Association Aston University School of Optometry is ranked in the top 10 for research in the Complete University Guide 2024 Professor Nicola Logan and Dr Debarun Dutta from Aston University’s School of Optometry have both been appointed to major roles within optometry industry associations. The School of Optometry is regularly ranked highly by both leading national ranking publications and in annual student-led surveys. This includes a top 10 ranking for research and a top five ranking for graduate prospects in the Complete University Guide 2024, and first in the UK for student/staff ratio in health professions (optometry) in the Guardian University Guide 2024. Professor Logan, professor of optometry and physiological optics and deputy head of the School, has been named a global myopia management ambassador by the World Council of Optometry (WCO). She is one of four new ambassadors named by the WCO in collaboration with CooperVision, a leading myopia management company. WCO and CooperVision have developed a myopia management online tool which reflects WCO’s global standard of myopia care. In March 2024, Professor Logan presented her inaugural lecture at Aston University on her research into the nature of myopia, the growing evidence base on strategies to control eye growth in children and translation of these findings to clinical practice. She said about her appointment as an ambassador: “I am thrilled to be appointed as the global myopia management ambassador for the World Council of Optometry. This role provides me with a valuable platform to advance the recognition of myopia as a significant public health concern and to facilitate the translation of research into effective, evidence-based clinical practice strategies for children with myopia.” Dr Dutta, a lecturer in optometry, has been appointed the new academic chair of the British Contact Lens Association (BCLA). He will lead the BCLA’s academic output, including offering guidance and advice to the BCLA council about scientific and academic elements of contact lenses. Dr Dutta will initially work alongside current academic chair, Professor James Wolffsohn, Aston University’s head of optometry, who is currently on sabbatical from the University, before taking over when Professor Wolffsohn steps down in 2025. Dr Dutta said: “I am hugely excited at the prospect of delivering academic provision of the British Contact Lens Association, with a specific focus on a highly prestigious conference programme as we grow our reputation as a global leader in contact lens and anterior eye education. This is a rare opportunity to work alongside our association members, fellows, trustees, global ambassadors and volunteers inspiring a new era for the BCLA, and to support our growth and development ambitions through delivery of educational activities within the contact lens and anterior eye specialism.”

New COVID variant: Uptick expected, but cases should be mild

Talk of a new COVID-19 variant can lead to a feeling of shell shock and fears that another wave is approaching. But a University of Delaware epidemiologist says the FLiRT strain will likely cause more of a ripple marked by mild cases as opposed to the waves we became accustomed to four years ago. Jennifer Horney, professor and founding director of UD's epidemiology program, said that although the number of cases will rise during the summer due to travel, weddings and other large gatherings, the health impact won't be as dire thanks in large part to our existing public immunity. "What we can expect later in 2024 will likely depend on how well the vaccine advisors are able to anticipate changes to the virus and make recommendations about a vaccine that will become available in Fall 2024," she said. Horney has been one of the leading sources for media outlets on COVID-19 and served as a member of the Board of Scientific Counselors for the Centers for Disease Control and Prevention’s (CDC) Center for Preparedness and Response during the pandemic. She has led interdisciplinary research projects funded by many federal agencies and was part of the public health response to Hurricanes Isabel, Charley, Katrina, Wilma, Irene and Harvey where she conducted rapid assessments of disaster impacts on individual and community health. Reporters interested in setting up an interview can visit Horney's profile and click on the contact button. The message will reach her directly.