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Generative AI may help turn consumers into active collaborators and creators, study finds

In the advertising world, generative AI is transforming the way brands connect with consumers, turning audiences from passive viewers into active creators who can shape and personalize campaign content. A recent study in the International Journal of Advertising, conducted by researchers at the University of Florida’s College of Journalism and Communications, determined that by letting people use AI tools to create images that fit a brand’s style, companies can invite customers to take part in their campaigns. This hands-on approach makes consumers feel more empowered, which can lead to more positive feelings about the brand and a higher likelihood of buying its products. “I came across the Coca-Cola and Heinz campaigns and was amazed by how AI can be used to transform and empower consumers,” said Yang Feng, Ph.D., an associate professor in artificial intelligence in the UF Department of Advertising, who co-conducted the study with assistant professor Yuan Sun, Ph.D. “This inspired me to reach out to Yuan to explore a potential collaboration.” The project began in 2023 following the success of Coca-Cola’s “Create Real Magic” campaign and Heinz’s “AI Ketchup” campaign, both of which allowed customers to engage directly with the brands using generative AI. To test the effectiveness of these types of campaigns, Feng and Sun set up two surveys. The first was given to participants to evaluate their familiarity with generative AI tools and the ways participants used them. This survey illuminated three areas that users felt were enhanced by generative AI: collaboration, creation and communication, which Feng and Sun refer to as the 3C framework. For the second survey, Feng and Sun mocked up a website for Harbor Haven Coffee, a fictional coffee brand committed to sustainability and ethical coffee bean sourcing. “We wanted a company that resonated with as many people as possible,” Sun said. “One of the other goals of the first survey was to find what participants cared about most, which is how we came up with the brand’s eco-friendly mission.” Along with the company’s description and mission statement, a generative AI tool was added to the homepage, encouraging participants to utilize it to produce images using prompts that fell within the brand’s guidelines. While participants were free to put whatever they wanted into the prompt box, each participant got back the same pre-generated image in order to reduce confounding factors. Participants were then asked a final round of questions to get a sense of how participating in this campaign made them feel. Findings from the surveys showed that incorporating generative AI into advertising campaigns increased the chances of turning potential customers into empowered consumers, or individuals who actively participate in brand development rather than passively receive ad content. Feng and Sun found that the reasons behind this empowerment were tied to their 3C framework. First, the collaborative nature of these campaigns fosters a sense of agency in the advertising process. Second, the reciprocal nature of human-generative AI communications boosts consumer confidence by making people feel more in control. Finally, directly engaging consumers and facilitating their creativity through AI builds stronger consumer relationships and reinforces positive brand associations. “This sense of empowerment can be further strengthened with a user interface that facilitates seamless human-generative AI interaction, which is my specialty,” Sun said. “It should prioritize user-friendly features, clear instructions for prompting GenAI and intuitive navigation to enhance the user experience.” However, among the benefits, the researchers also found a potential downside that could limit the success of these kinds of campaigns in the future. “Once AI’s creation capacity surpasses a certain point, consumers may start to feel overwhelmed and no longer view the output as their own creation but rather as the work of the AI, which ultimately diminishes their sense of empowerment,” Feng said. To this end, Feng intends to continue researching the 3C framework. Generative AI could play a big role in advertising going forward, and she hopes to explore its interpretive power in new contexts.

The missing AI revolution: Smarter leadership, not smarter machines, says workforce expert

Artificial intelligence has transformed industries, but its most overlooked potential lies in helping leaders themselves think more clearly and decide more effectively, according to Saleem Mistry, Associate Professor of Management at the University of Delaware’s Alfred Lerner College of Business & Economics. Mistry focuses on enabling leaders to be more productive, think clearly and make better decisions. Focusing on the leader, not just the organization Mistry’s work examines how leaders at every level can use AI to enhance productivity and decision-making. While most organizational conversations about AI focus on operational efficiency or customer service, he argues that the true frontier is leadership productivity. “Leadership productivity directly shapes organizational performance. AI can be transformative when it helps leaders think faster, decide better and regain the time they’ve lost to administration.” – Mistry As a professor of management and leadership, Mistry is often asked how AI will change the workplace. Those conversations usually revolve around automating workflows, not empowering leaders. Yet, as he notes, an MIT report found that 95 percent of generative AI pilots are failing — largely due to the absence of clear business use cases. That insight shaped his direction: leadership itself may be the missing use case. Having spent much of his earlier career in high technology, Mistry saw firsthand that innovation succeeds or fails based on how effectively leaders model new tools. Demonstrating practical applications Mistry recently analyzed the 2024-2025 U.S. Office of Inspector General reports on leadership challenges based. He analyzed each leadership challenge using three guiding questions: 1) Do the problems stem from leaders struggling with time, decisions or task management? 2) How might AI help? 3) Where could AI have the greatest impact? The results included: Executive Example (Amtrak): AI could power a real-time RACI dashboard to clarify accountability, track decisions and eliminate bottlenecks. Mid-Level Example (EPA): “Agentic AI” could cross-check allegations against verified data before termination decisions, preventing ethical and legal missteps. Supervisor Example (CISA): AI could scan incentive data for waste and anomalies, saving hours of manual review. Why it matters By automating repetitive, data-heavy tasks, AI gives leaders something they desperately need: time. Time to think strategically, coach teams and make better decisions. Mistry’s findings link AI adoption directly to mental well-being, arguing that improved decision productivity leads to improved organizational health. “Decision productivity is business productivity. Organizations that make faster, fairer and more informed decisions outperform those that don’t.” – Mistry Next steps: Building the framework for responsible AI leadership Mistry’s next milestone is to develop a set of leadership use cases that can be used by business leaders at all levels where AI can deliver the greatest impact. He is also developing frameworks for responsible AI adoption that help leaders determine when and how to deploy these tools ethically — across decision-making, communication, planning and task management. “AI won’t replace leaders,” Mistry concludes, “but leaders who learn to use AI effectively will outperform those who don’t.” ABOUT SALEEM MISTRY Associate Professor of Management Alfred Lerner College of Business & Economics Mistry’s research focuses on the future of work, with a particular emphasis on how individuals navigate workplace transitions. His research explores how people adjust to both minor and major changes in their careers, such as shifts in jobs, responsibilities, teams or entire organizations. A growing area of his expertise is the strategic use of artificial intelligence to enhance productivity for leaders, teams and human resource professionals. His research connects academic insights with practical applications, helping to shape how people and organizations adapt to an evolving professional landscape. Reporters who would like to speak to Mistry can click on his profile.

Adam Frank: New Peer-reviewed Studies Change the Conversation on UFOs

For decades, talk of UFOs has thrived on fuzzy photos and personal anecdotes—never the kind of hard data scientists can actually test. But new peer-reviewed studies have changed the conversation, says Adam Frank, a University of Rochester astrophysicist who studies life in the universe and the nature of scientific discovery. Two recent papers, published in reputable astronomy journals, claim to have found evidence of “non-terrestrial artifacts” in astronomical photographs from the 1950s — objects that appear to be  orbiting Earth before the Space Age began. “That’s an extraordinary claim,” Frank says, “and, as Carl Sagan famously said, 'Extraordinary claims require extraordinary proof.' “The good news is that, finally, there’s something associated with UFOs that science can work with.” Led by astronomer Beatriz Villarroel and her VASCO project (Vanishing and Appearing Sources during a Century of Observations), the studies passed the first test of scientific credibility: rigorous peer review. Now, Frank says, comes the harder part — the “call-and-response” that defines real science. “Getting a paper published doesn’t make the claim right,” he explains. “It just means the debate can begin. Other scientists will now dig into the data, test the methods, and try to tear the claim apart. That’s how science works.” Frank is a frequent on-air commentator for live interviews and segments in national media outlets and the author of The Little Book of Aliens (Harper Collins, 2023). He also regularly contributes to written publications, including The Washington Post, The Atlantic, The New York Times, and Scientific American. In 2021 he received the Carl Sagan Medal, which recognizes and honors outstanding communication by an active planetary scientist to the general public. It is awarded to scientists whose efforts have significantly contributed to a public understanding of, and enthusiasm for, planetary science. Connect with him by clicking on his profile. 

LSU Hurricane Expert Jill Trepanier Available to Speak on Hurricane Melissa

Hurricane Melissa has rapidly intensified into a monster Category 5 storm threatening Jamaica and the Caribbean, LSU hurricane expert Jill Trepanier is available to provide expert insight and interviews. Trepanier specializes in hurricane climatology and the estimation of risk using statistical methods. Currently, she uses this information to estimate risk to cultural heritage institutions, Native American sites, and coastal fisheries. She also assists in environmental science education development through the implementation of weather stations and real-time data to K-12 classrooms in South Louisiana. Trepanier can speak on the following topics:  Why monster storms like Hurricane Melissa are becoming more common – How climate change and ocean warming fuel stronger, longer-lasting hurricanes in the Gulf and Atlantic. The science behind rapid intensification – What drives a storm to explode from mild to catastrophic strength in less than a day. When hurricanes stall — the hidden danger – Why slower-moving storms can cause record-breaking rainfall and inland flooding. Mapping the coast’s future risk – Using climate models and extreme-value statistics to identify which Gulf and Atlantic regions face the highest hurricane threat. Building resilience before the next big one – Turning hurricane risk data into smarter coastal planning, infrastructure design, and emergency response. Understanding the probability of extreme wind and surge events – What the data reveal about the odds of another Hurricane Melissa—and how those odds are shifting. The human cost of storm uncertainty – How better hurricane modeling and communication can save lives by improving public understanding of risk.

University Communications Needs a Bigger Role in the Research Conversation

While attending the Expert Finder Systems International Forum (EFS), several notable themes emerged for me over the 2-day event. It's clear that many universities are working hard to improve their reputation by demonstrating the real-world impact of their research to the public and to funders, but it's proving to be a challenging task - even for the largest R1 universities.  Many of these challenges stem from how institutions have traditionally organized their research functions, management systems, and performance metrics.  Engaging faculty researchers in this process remains a significant challenge, despite the need for rapid transformation. While this EFS conference was very well-organized and the speakers delivered a great deal of useful information, I appeared to be one of the few marketing and communications professionals in a room full of research leaders, administrative staff, librarians, and IT professionals. There's a certain irony to this, as I observe the same phenomenon at HigherEd marketing conferences, which often lack representation from research staff.  My point is this. We can't build better platforms, policies, and processes that amplify the profile of research without breaking down silos.  We need University Communications to be much more involved in this process. As Baruch Fischhoff, a renowned scholar at Carnegie Mellon University, notes: Bridging the gap between scientists and the public “requires an unnatural act: collaboration among experts from different communities” – but when done right, it benefits everyone.  But first, let's dive in a little more into RIM's and Expert Finder Systems for context. What are Research Information Systems (RIMs) Research Information Management systems (aka Expert Finder Systems) are the digital backbone that tracks everything researchers do. Publications, grants, collaborations, patents, speaking engagements. Think of them as massive databases that universities use to catalog their intellectual output and demonstrate their research capacity.  These systems matter. They inform faculty promotion decisions, support strategic planning and grant applications, and increasingly, they're what institutions point to when asked to justify their existence to funders, accreditors, and the public. But here's the problem: most RIM systems were designed by researchers, for researchers, during an era when academic reputation was the primary currency. The game has fundamentally changed, and our systems haven't caught up. Let's explore this further. Academic Research Impact: The New Pressure Cooker Research departments across the country are under intense pressure to demonstrate impact—fast. State legislators want to see economic benefits from university research. Federal agencies are demanding clearer public engagement metrics. Donors want stories, not statistics. And the general public? They're questioning whether their tax dollars are actually improving their lives. Yet some academics are still asking, “Why should I simplify my research? Doesn’t the public already trust that this is important?” In a word, no – at least, not like they used to. Communicators must navigate a landscape where public trust in science and academia is not a given.  The data shows that there's a lot of work to be done. Trust in science has declined and it's also polarized:. According to a Nov. 2024 Pew Research study, 88% of Democrats vs. 66% of Republicans have a great deal or fair amount of confidence in scientists; overall views have not returned to pre-pandemic highs and many Americans are wary of scientists’ role in policymaking. While Public trust in higher education has declined, Americans see universities having a central role in innovation. While overall confidence in higher education has been falling over the past decade, a recent report by Gallup Research shows innovation scores highest as an area where higher education helps generate positive outcomes. Communication is seen as an area of relative weakness for scientists. Overall, 45% of U.S. adults describe research scientists as good communicators, according to a November 2024 Pew Research Study. Another critique many Americans hold is the sense that research scientists feel superior to others; 47% say this phrase describes them well. The traditional media ecosystem has faltered:. While many of these issues are largely due to research being caught in a tide of political polarization fueled by a significant rise in misinformation and disinformation on social media, traditional media have faced serious challenges.  Newsrooms have shrunk, and specialized science journalists are a rare breed outside major outlets. Local newspapers – once a reliable venue for highlighting state university breakthroughs or healthcare innovations – have been severely impacted. The U.S. has lost over 3,300 newspapers since 2005, with closures continuing and more than 7,000 newspaper jobs vanished between 2022 and 2023 according to a Northwestern University Medill Report on Local News. Competition for coverage is fierce, and your story really needs to shine to grab a journalist's attention – or you need to find alternative ways to reach audiences directly.  The Big Message These Trends are Sending We can’t just assume goodwill – universities have to earn trust through clear, relatable communication. Less money means more competition and more scrutiny on outcomes. That's why communications teams play a pivotal role here: by conveying the impact of research to the public and decision-makers, they help build the case for why cuts to science are harmful. Remember, despite partisan divides, a strong majority – 78% of Americans – still agree government investment in scientific research is worthwhile. We need to keep it that way. But there's still a lot of work to do. The Audience Mismatch Problem The public doesn't care about your Altmetrics score. The policymakers I meet don't get excited about journal impact factors. Donors want to fund solutions to problems they understand, not citations in journals they'll never read. Yet our expert systems are still designed around these traditional academic metrics because that's what the people building them understand. It's not their fault—but it's created a blind spot. "Impact isn't just journal articles anymore," one EFS conference panelist explained. "It's podcasts, blogs, media mentions, datasets, even the community partnerships we build." But walk into most research offices, and those broader impacts are either invisible in the system or buried under layers of academic jargon that external audiences can't penetrate. Expert systems have traditionally been primarily focused on academic audiences. They're brilliant at tracking h-Index scores, citation counts, and journal impact factors. But try to use them to show a state legislator how your agriculture research is helping local farmers, or explain to a donor how your engineering faculty is solving real-world problems? There's still work to do here. As one frustrated speaker put it: "These systems have become compliance-driven, inward-looking tools. They help administrators, but they don't help the public understand why research matters. The Science Translation Crisis Perhaps the most sobering observation came from another EFS Conference speaker who said it very plainly. "If we can't explain our work in plain language, we lose taxpayers. We lose the community. They don't see themselves in what we do." However, this feels more like a communication problem masquerading as a technology issue. We've built systems that speak fluent academic, but the audiences we need to reach speak human. When research descriptions are buried in jargon, when impact metrics are incomprehensible to lay audiences, when success stories require a PhD to understand—we're actively pushing away the very people we need to engage. The AI Disruption Very Few Saw Coming Yes, AI, like everywhere else, is fast making its mark on how research gets discovered. One impassioned speaker representing a university system described this new reality: "We are entering an age where no one needs to click on content. AI systems will summarize and cite without ever sending the traffic back." Think about what this means for a lot of faculty research. If it's not structured for both AI discovery and human interaction, your world-class faculty might as well be invisible. Increasingly, you will see that search traffic isn't coming back to your beautifully designed university pages—instead, it's being "synthesized" and served up in AI-generated summaries. I've provided a more detailed overview of how AI-generated summaries work in a previous post here. Keep in mind, this isn't a technical problem that IT can solve alone. It's a fundamental communications challenge about how we structure, present, and distribute information about our expertise. Faculty Fatigue is Real Meanwhile, many faculty are experiencing serious challenges managing busy schedules and mounting responsibilities.  As another EFS panelist commented on the challenges of engaging faculty in reporting and communicating their research, saying, "Many faculty see this work as duplicative. It's another burden on top of what they already have. Without clear incentives, adoption will always lag." Faculty researchers are busy people. They will engage with these internal systems when they see direct benefits. Media inquiries, speaking opportunities, consulting gigs, policy advisory roles—the kind of external visibility that advances careers and amplifies research impact. And they require more support than many institutions can provide. Yet, many universities have just one or two people trying to manage thousands of profiles, with no clear strategy for demonstrating how tasks such as profile updates and helping approve media releases and stories translate into tangible opportunities. In short, we're asking faculty to feed a system that feels like it doesn't feed them back. Breaking Down the Silos Which brings me to my main takeaway: we need more marketing and communications professionals in these conversations. The expert systems community is focused on addressing many of the technical challenges—data integration, workflow optimization, and new metadata standards — as AI transforms how we conduct research. But they're wrestling with fundamental communication challenges about audience, messaging, and impact storytelling. That's the uncomfortable truth. The systems are evolving whether we participate or not. The public pressure for accountability isn't going away. Comms professionals can either help shape these systems to serve critical communications goals or watch our expertise get lost in translation. ⸻ Key Takeaways Get Closer to Your Research: This involves having a deeper understanding of the management systems you use across the campus. How is your content appearing to external audiences? —not just research administrators, but the journalists, policymakers, donors, and community members we're trying to reach. Don't Forget The Importance of Stories: Push for plain-language research descriptions without unnecessarily "dumbing down" the research. Show how the work your faculty is doing can create real-world benefits at a local community level. Also, demonstrate how it has the potential to address global issues, further enhancing your authority.  And always be on the lookout for story angles that connect the research to relevant news, adding value for journalists. Structure Expert Content for AI Discoverability: Audit your content to see how it's showing up on key platforms such as Google Gemini, ChatGPT. Show faculty how keeping their information fresh and relevant translates to career opportunities they actually care about. Show Up at These Research Events: Perhaps most importantly, communications pros need to be part of these conversations. Next year's International Forum on Expert Finder Systems needs more communications professionals, marketing strategists, and storytelling experts in the room. The research leaders, administrators and IT professionals you will meet have a lot of challenges on their plate and want to do the right thing.  They will appreciate your input. These systems are being rapidly redesigned - Whether you're part of the conversation or not. The question is: do we want to influence how they serve our institutions' communications goals, or do we want to inherit systems that work brilliantly for academic audiences but get a failing grade for helping us serve the public?

The First Amendment: Foundations, Freedoms, and Why It Still Matters

The First Amendment is more than just words on paper — it’s a bedrock of American democracy. Adopted in 1791 as part of the Bill of Rights, it protects fundamental freedoms: speech, religion, press, assembly, and petition. Its influence ripples through every aspect of civic life, shaping what citizens can say, believe, hear, and demand from government. How It Started In the wake of the Revolutionary War and under the new Constitution, many Americans worried that the federal government could become too powerful — especially over individual rights. To allay those concerns, the Bill of Rights was proposed. The First Amendment was among those first protections ratified in December 1791, explicitly forbidding Congress from making laws that establish religion, restrain free speech or press, or curb the rights of people to assemble and petition their government. Over time, this compact set of protections has been tested, expanded, and clarified. Landmark court decisions and historical crises—from the Sedition Act era in the 1790s, World Wars, civil rights struggles, to modern debates—have shaped how these freedoms are understood in practice. What It Means Today For citizens, the First Amendment offers more than legal guarantees: it gives voice. It underpins political debate, dissent, journalism, artistic expression, religious diversity, protests—and it enables citizens to hold power accountable. At school, at work, on social media, in place of worship, or in the press, these freedoms allow Americans to share ideas, critique policy, and petition for change. But First Amendment rights are not unlimited. Legal doctrine has evolved to balance free speech with other social interests—such as national security, public safety, protection from defamation, or decency norms. The courts continue to adjudicate what constitutes protected speech, what kinds of regulations are permissible, and how emerging issues—like the internet, social media, and new forms of communication—fit into long-standing legal principles. Why This Matters The First Amendment remains essential because it shapes both the rights and responsibilities of citizenship. Without it, political dissent—vital to healthy democracy—can be stifled. Without free press, government actions may go unchecked. Without freedom of religion and conscience, personal beliefs may be coerced or marginalized. As society changes—through technology, demographic shifts, and cultural dialogues—these freedoms are continually negotiated. Understanding the First Amendment helps individuals understand their power and limits. It shows why protests matter, why journalism matters, why speaking up matters. It also frames why legal protection matters in areas such as whistleblowing, religious diversity, and minority rights. Connect with our experts about the history, protections, and current significance of the First Amendment for all Americans: Check out our experts here : www.expertfile.com

No More Edits for “Face the Nation”

Mark Lukasiewicz, dean of Hofstra’s Lawrence Herbert School of Communication, is featured in an article in Variety: “CBS News Agrees Not to Edit ‘Face The Nation’ Interviews Following Homeland Security Backlash.” The report covers a CBS News decision to discontinue editing taped interviews with newsmakers who appear on “Face the Nation.” The agreement came after the Trump administration complained about an interview with Secretary of Homeland Security Kristi Noem. During the course of the segment, Noem made unsubstantiated statements about Kilmar Abergo Garcia, a Salvadoran man who was deported from the U.S., despite having protected legal status. CBS decided to air an edited version of the interview and to make the full exchange available online. “A national news organization is apparently surrendering a major part of its editorial decision-making power to appease the administration and to bend to its implied and explicit threats. Choosing to edit an interview, or not, is a matter for newsrooms and news organizations to decide. The government has no business in that decision,” said Dean Lukasiewicz.

Empowering independence: Blue Envelope program facilitates safer communication between drivers with disabilities and police

University of Delaware, in close collaboration with Delaware State Police, the Delaware Association of Chiefs of Police, the Office of Highway Safety, and the Delaware DMV, has co-developed the Blue Envelope Program – now launched statewide as of Aug. 26, 2025. The program offers no-questions-asked, no-ID-required, free envelopes that drivers with disabilities (including communication differences, sensory needs, mobility limitations, or other differences) can keep in their vehicle. The envelope includes space for emergency contact or medical notes, instructions for law enforcement and tips to ensure safe, respectful, clear exchanges during traffic stops. The University of Delaware Center for Disabilities Studies helped review and approve the content and design to ensure inclusivity and accessibility. UD experts – including Sarah Mallory (Associate Director of the Center for Disabilities Studies) and Alisha Fletcher (Director, Delaware Network for Excellence in Autism) – are available to speak about how the program supports an underserved and underrepresented group and improves outcomes in law enforcement encounters. Why This Matters: Traffic stops can be stressful for drivers with disabilities and can lead to misinterpretations or heightened risk. The Blue Envelope helps reduce misunderstandings while preserving dignity and safety. Delaware joins around 10 other states (including Maine, Massachusetts, New Jersey, New York, Rhode Island, and Vermont) in adopting a traffic-stop communication aid for drivers with disabilities This is a practical, no-barrier solution that promotes equity, accessibility, and respectful law enforcement practices. To speak with either Mallory or Fletcher to learn more about the program's development, impact and what’s next, email mediarelations@udel.edu.

Largest Cohort in LSU History: Six Distinguished Faculty Members Named Boyd Professors

Named in honor of brothers Thomas and David Boyd, early presidents and faculty members of LSU, the Boyd Professorship recognizes faculty who bring honor and prestige to LSU through their national and, as appropriate, international recognition for outstanding achievements. Before today, only 79 faculty members from all of LSU’s campuses have ever achieved this distinguished rank. The newest cohort of Boyd Professors represent a wide variety of disciplines and hail from three of LSU’s eight campuses: LSU A&M, Pennington Biomedical Research Center, and LSU Shreveport. This group includes LSU Shreveport’s first-ever Boyd Professor, a landmark achievement for the campus and a testament to its academic distinction. As the largest group of Boyd Professors ever named at one time, this cohort underscores LSU’s rising reputation for research excellence across all of its campuses. “This is a moment of real pride for LSU. Naming six new Boyd Professors is not only historic in scale, it's a clear reflection of the extraordinary strength and momentum of our academic enterprise,” said Interim LSU President Matt Lee. “These scholars are advancing knowledge in ways that reach far beyond our campuses, and their work is helping to define LSU’s place on the national and global stage. I am especially proud to see LSU Shreveport represented for the first time, a milestone that reflects the growing excellence across our campuses. This achievement is a powerful reminder of our commitment to advancing scholarship and shaping the future through research, education, and service.” The newest Boyd Professors are: Mette Gaarde, Les and Dot Broussard Alumni Professor, Department of Physics and Astronomy, College of Science, LSU A&M John Maxwell Hamilton, Hopkins P. Breazeale LSU Foundation Professor, Manship School of Mass Communication, LSU A&M Steven Heymsfield, Professor of Metabolism and Body Composition, Pennington Biomedical Research Center Michael Khonsari, Dow Chemical Endowed Chair and Professor, Department of Mechanical Engineering, College of Engineering, LSU A&M Alexander Mikaberidze, Professor of History, Ruth Herring Noel Endowed Chair, College of Arts & Sciences, LSU Shreveport R. Kelley Pace, Professor, Department of Finance, E. J. Ourso College of Business, LSU A&M Nominations for the Boyd Professorship are initiated in the college, routed for review and support at the campus level, then considered by the LSU Boyd Professorship Review Committee, which seeks confidential evaluations from dozens of distinguished scholars in the candidate’s field of expertise. Once endorsed by the review committee, the nomination is forwarded to the LSU President and Board of Supervisors for consideration. With this distinction, a Boyd Professor’s compensation is elevated to reflect the stature of LSU’s most distinguished faculty, with a salary set at no less than the 95th percentile of full professors in comparable disciplines at peer public institutions across the southeastern United States. They also receive an annual stipend to further support their research and scholarly pursuits. Please join us in congratulating these faculty on this outstanding accomplishment.

LSU Expert Carol Friedland on Katrina’s Legacy: What’s Changed, What Still Needs to Be Done

After Hurricanes Katrina and Rita devastated Louisiana and brought billions of dollars of damage to the state, lawmakers worked with researchers, engineers and others to create and implement new codes and laws in an attempt to prevent such serious damage happening again. On Aug. 29, LSU and the LSU AgCenter hosted an event at the Energy, Coast and Environment Building in honor of the 20th anniversary of Hurricane Katrina, which made landfall in Louisiana on the same date in 2005. The daylong conference featured leading voices from LSU and government officials, who spoke about the impacts that hurricanes Katrina and Rita had on Louisiana and how policies and research have changed since those storms. As a part of the program, Carol Friedland, the director of the AgCenter LaHouse Research and Education Center, spoke alongside Brad Hassert, executive director of the Louisiana State Licensing Board for Contractors, for a seminar called “Innovating Resilience: Solutions Inspired by Katrina.” The two discussed recent developments in building materials and building codes that showed the changes, or lack thereof, since the two devastating hurricanes. At the time of the storms, building codes were not uniform in the state, and some parishes had almost no building codes at all. After Katrina and Rita, however, officials pushed for a unified code that better protected Louisiana residents from dangerous storms and weather events. “After Hurricane Katrina, we actually enacted very strong legislation to adopt the model code,” Friedland said. “Also, at the same time, the FEMA mitigation assessment team went out and documented a lot of the failures from Katrina. This program really helps us learn around the country what are the practices that are working and what are the practices that are not working and then getting those integrated into the code process.” Friedland went on to talk about some developments for houses that she has been working on, like “fortified roofs,” which are new roofs that will protect residents more efficiently than the codes required in Louisiana. Friedland also talked about the process of implementing new codes. Researchers must find agreement with governmental entities and other parties, like insurance adjusters and contractors, to succeed, she said. Hassert spoke about the importance for homeowners to find a licensed contractor after a weather event causes damage to their house. This is mostly to ensure that the house will be repaired to code and so the homeowners will not be scammed or stolen from. Hassert, who was recently appointed executive director of the Louisiana State Uniform Construction Code Council, urged researchers and other stakeholders to come together and participate in council meetings so they can make the most informed and beneficial decisions that they can. Both Hassert and Friedland believe there is work to do to improve the codes and building standards in Louisiana houses, but with communication and more involved research, enhancements can be made. “One of the ways I like to frame this is to think about are we happy with the level of losses that we have?” Friedland said. “Do we think that we’re doing well? Who is happy with the level of loss that we see? I think we can still do better.” Original article posted by the LSU AgCenter here.