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Linda Mullen

Linda Mullen

Associate ProfessorGeorgia Southern University

Linda Mullen's research interests are in the area of consumer behavior, white collar crime, pedagogy, and sales

Sales ManagementSalesWhite Collar Crime Consumer BehaviorPedagogy
Richard Lutz

Richard Lutz

Professor | ChairUniversity of Florida

Richard Lutz’s research addresses experiential consumption, customer donation decisions, and social media's effects on purchase behavior.

Advertising ResponseConsumer BehaviorServices MarketingBusiness
Kathy Newman

Kathy Newman

Associate ProfessorCarnegie Mellon University

Kathy Newman is a popular and mass culture expert primarily interested in the relationship between media and political formations.

Consumer BehaviorLiterary and Cultural StudiesFilm and Visual MediaHumanities AnalyticsHistory of Technology
Ming Hsu

Ming Hsu

William Halford Professor | Haas School of Business & Helen Wills Neuroscience InstituteUniversity of California, Berkeley

Leading expert in neuromarketing and the application of biological methods to understand consumer behavior

Consumer NeuroscienceNeuroeconomicsBehavioral EconomicsNeuromarketing
Robin Coulter, Ph.D.

Robin Coulter, Ph.D.

Department Head, Professor of MarketingUniversity of Connecticut

Professor Robin Coulter is an expert in consumer behavior issues with strategic marketing implications.

VisualizationConsumer ResearchNumerical CognitionBrandingCross-Cultural Consumer Behavior
Yong Jae Ko

Yong Jae Ko

ProfessorUniversity of Florida

Yong Jae Ko specializes in sports marketing and sports consumer research.

Sport Consumer BehaviorSports Marketing
Ayalla Ruvio

Ayalla Ruvio

Associate Dean for MBA and MS Programs, Associate Professor of MarketingMichigan State University

Expert on consumer behavior and consumer psychology

Shopping BehaviorIdentity and ConsumptionExperiential ConsumptionMaterialismLuxury Consumption
Jay Yoo, Ph.D.

Jay Yoo, Ph.D.

Associate Professor of Apparel MerchandisingBaylor University

Fashion merchandising and apparel expert specializing in appearance-related behaviors and individual social well-being

Apparel and Consumer BehaviorFashion MerchandisingAppearance-Related Behaviors
Stan Phelps

Stan Phelps

Chief Measurement Officer9INCH marketing

Makes Brands Remark-able

Customer ServiceCustomer ExperienceWord of MouthMarketing StrategyDifferentiation
Hayden Wimmer

Hayden Wimmer

Associate Professor, Department of Information TechnologyGeorgia Southern University

Hayden Wimmer is an expert in Information Systems based in data mining and artificial intelligence applied to financial data.

Financial DataData MiningInformation SystemsArtificial Intelligence