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Wilmington Hospital Emergency Department Earns Lantern Award for World-Class Excellence
ChristianaCare’s Wilmington Hospital Emergency Department is one of 53 emergency departments around the world to receive the Emergency Nurses Association (ENA) Lantern Award for 2023, recognizing the excellence of its caregivers in incorporating evidence-based practice and innovation. The ENA Lantern Award celebrates emergency departments that demonstrate exceptional leadership, practice, education, advocacy and research performance. It honors the late Florence Nightingale, who is credited as the founder of modern nursing and is referred to as the “Lady With the Lamp” for her round-the-clock care given to wounded soldiers during the Crimean War. “Every day, our caregivers bring to life the ChristianaCare values of love and excellence through the ways they care for our neighbors who come to the Wilmington Hospital Emergency Department,” said Danielle Weber, MSN, MSM, RN-BC, NEA-BC, chief nurse executive and chief nursing officer of Wilmington Hospital. “By putting the patient first and rethinking outdated models of care, we have created a better experience for patients at a time when they are often most in need. This recognition signifies the transformative effect of our commitment to being exceptional today and even better tomorrow.” Rooted in history, focused on the future Wilmington Hospital has served the community for nearly 125 years, meeting diverse medical needs and providing a safety net for people in underrepresented communities. The Wilmington Hospital Emergency Department is the second-busiest ED in the state, with 58,744 visits in fiscal year 2023. Combined, ChristianaCare’s emergency departments are ranked 12th in the United States and 7th on the East Coast in number of patient visits, according to the American Hospital Association. A highly engaged staff supports the high volume of work in the department, where nurses serve in collaborative decision-making, shared governance and nurse autonomy, “practicing in an environment of empowerment,” said ED nurse Christina Hoddinott, MSN, RN, FNP-BC, CEN, CPE, who helped work on the Lantern application for Wilmington ED. “The staff who perform the work participate in decision-making that directly affects their practice,” Hoddinott said. “When our patients walk through our emergency department doors in their unexpected and stressful moments of need, we do everything we can to see that they receive the highest level of care.” Doreen Nord, MSN, RN, CEN, NPD-BC, nurse manager for Wilmington Hospital ED, said the Lantern award reflects the greatness seen every day among its nursing caregivers. “Their commitment and compassion shine, and there is never a doubt about who is most important — our patients,” Nord said. “We are honored by this recognition, the highest available in emergency nursing.” A collaborative effort Wilmington Hospital ED and the other Lantern recipients were recognized in the Hall of Honor at Emergency Nursing 2023, ENA’s annual conference, Sept. 21-23, in San Diego, California. See the list of other award recipients here. “Each and every emergency department on this list has worked extremely hard implementing innovations to better their emergency department for staff and patients alike,” said ENA President Terry Foster, MSN, RN, CEN, CPEN, CCRN, TCRN, FAEN. “Hearing the excitement these EDs had when notified that they were a recipient was so heart-warming and reminded me of the commitment that ED nurses have to continuous improvement.” In Wilmington, the spirit of collaboration and support among caregivers creates an environment that ensures patients receive the highest level of care. Hoddinott likens her fellow caregivers to puzzle pieces — each one is dynamic and unique. “When the pieces come together, we have one big complete puzzle. We are a team that supports each other during stressful moments, happy occasions and all the in between,” she said. “Our team does not take for granted the ‘specialness’ we have here, and our patients can truly feel that when they come through our doors.”
In a milestone collaboration aimed at fostering workforce development, innovation, and community enrichment, Hyundai Motor Group Metaplant America (HMGMA), Georgia Southern University and Ogeechee Technical College are signing a formal agreement to work together in addressing regional workforce needs while advancing academic excellence and technological innovation. Ogeechee Technical College President Lori Durden, HMGMA CEO and President Oscar Kwon, and Georgia Southern University President Kyle Marrero sign transformative agreement surrounded by officials from both institutions and HMGMA. The partnership will encompass a diverse range of initiatives that reflect the shared commitment HMGMA and its local education partners have to catalyze positive change for both the academic community and the broader society. Leveraging their respective strengths, this collaboration aims to address workforce demands, create transformative educational pathways, and drive impactful research endeavors. “Together, we are not just building cars; we are building futures, strengthening the community and driving progress,” said HMGMA CEO Oscar Kwon. “That is part of Hyundai’s mission: progress for humanity. Our partnership with these institutions reflects our shared vision for a brighter, more innovative future.” As part of this partnership, Georgia Southern University has committed to build on the success it has already seen in recruitment services for HMGMA. These services will include on-campus information sessions, dedicated company recruiting events, and on-campus interview days for graduating seniors. By bridging the gap between academia and industry, the University is ensuring that its students are well-prepared for the demands of the professional world. The university also will offer professional development certifications and courses for the company’s employees through its Continuing and Professional Education programs. “This partnership stands as a testament to the value of collaboration between academia and industry in driving holistic growth,” said Georgia Southern President Kyle Marrero. “By uniting forces, HMGMA and Georgia Southern University are forging a path that not only elevates educational opportunities but also cultivates a thriving community equipped to meet the challenges and opportunities of the future.” Georgia Southern also will strengthen its alliance with Ogeechee Technical College to create revised and expanded articulation agreements, pathway programs, and credit transfers. These initiatives will pave the way for the development of collaborative academic programs tailored to meet the specific workforce needs of the region. This includes exploring innovative degree pathways such as Advanced Manufacturing Engineering, as well as fostering additional academic collaborations that align with workforce-driven educational programs. Ogeechee Tech’s commitment includes continuing its record of providing training to local companies to include implementing the Electric Vehicle Professional Technical Certificate of Credit and Hybrid/Electric Vehicle Repair Technician Technical Certificate of Credit programs, and developing Industrial Maintenance Noncredit Training for HMGMA Employees. Additionally, Ogeechee Tech agrees to provide on-campus recruitment events and career fairs to current and past graduates. “Ogeechee Technical College is very excited about entering into this MOU with HMGMA,” said Lori Durden, president of Ogeechee Tech. “This has been several months in the making, and like other institutions and technical colleges in our region, we are going to do all that we can to support the efforts of our Governor to make Georgia the electric mobility capital of America. This is an exciting day for Ogeechee Technical College, and we look forward to supporting the evolving workforce development needs of this region.” With the Memorandum of Understanding, HMGMA will help promote educational opportunities in the region; develop internship, career pathway programs, and other appropriate work-based learning opportunities; and commit to exploring potential research, innovation, and commercialization projects. Interested in learning more or looking to talk with Georgia Southern President Kyle Marrero about this exciting new partnership ? Contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
Progress lost? Is there any chance for lasting peace in the Middle East?
War is on again in the Middle East - and after years of talks, negotiations and most recently the Abraham Accords - has it all been lost now that war has returned? Glen Duerr, Ph.D. a Professor of International Studies at Cedarville University and a renowned expert in the areas of international relations and comparative politics, can explain the peace process and what might be next in Arab-Israeli relations. If you're covering this ongoing war and need to know more - then let us help with your questions and stories. Dr. Duerr is an expert on this subject and is available to speak to media regarding this topic– simply click on his icon to arrange an interview.
UC Irvine expert on metacognition: Megan Peters
How do our brains take in complex information from the world around us to help us make decisions? And what happens when there’s a mismatch between how well your brain thinks it’s performing this function and how well it’s actually doing? UC Irvine cognitive scientist Megan Peters takes a deep dive into metacognition - our ability to monitor our own cognitive processing. To reach Prof. Peters, contact Heather Ashbach at hashbach@uci.edu or 949-284-1577. “Our brains are fantastically powerful information processing systems. They take in information from the world around us through our eyes, ears, and other senses, and they process or transform that sensory information into rich internal representations — representations that we can then use to make useful decisions, to navigate effectively without running into things, and ultimately, to stay alive. And interestingly, our brains also can tell us when they’re doing a good job with all this processing, through a process called metacognition, or our ability to monitor our own cognitive processing. My name is Megan Peters, and I’m an associate professor in the department of Cognitive Sciences at UC Irvine. I’m also a Fellow in the Canadian Institute for Advanced Research Brain, Mind, & Consciousness program and I am president and chair of the board at Neuromatch. My research seeks to understand metacognition — how it works in the brain, and how it works at a computational or algorithm level — and it also seeks to understand what this metacognitive processing might have to do with the conscious experiences we have of our environments, of each other, and of ourselves. So in our research group, we use a combination of behavioral experiments with humans, brain imaging (like MRI scans), and computational approaches like mathematical modeling and machine learning or Artificial Intelligence, to try to unravel these mysteries. I think my favorite overall line of research right now has to do with cases where our brains’ self-monitoring sometimes seems to go wrong. So what I mean is, sometimes your brain “metacognitively” computes how well it thinks you’re doing at this “sensory information processing” task, but this ends up being completely different from how well you’re actually doing. Imagine it this way: you’re driving down a foggy road, at night in the dark. You probably can’t see very well, and you’d hope that your brain would also be able to tell you, “I can’t see super well right now, I should probably slow down.” And most of the time, your brain does this self-monitoring correctly, and you do slow down. But sometimes, under some kinds of conditions or visual information, your brain miscalculates, and it erroneously tells you, “Actually you can see just fine right now!” So this is a sort of “metacognitive illusion”: your brain is telling you “you’re doing great, you can see very clearly!” when in reality, the quality of the information that it’s receiving, and the processing it’s doing, is really poor, really bad — in essence, that means that you can feel totally confident in your abilities to accurately process the world around you, when in fact you’re interpreting the world totally incorrectly. Now normally, in everyday life, this doesn’t happen of course. But we can create conditions in the lab where this happens very robustly, which helps us understand when and how it might happen in the real world, too, and what the consequences might be. So this is fascinating both because it is a powerful tool for studying how your brain constructs that metacognitive feeling of confidence, and also because — in theory — it means that your subjective, conscious feeling of confidence might be doing something really different than just automatically or directly reading out how reliably you brain is processing information. And that could eventually provide a better way to investigate how our so-called phenomenological or conscious experiences can arise from activity patterns in your brain at all.” To reach Prof. Peters, contact Heather Ashbach at hashbach@uci.edu or 949-284-1577.
It's a fabulous fall - and our expert can explain why all those colors come out this time of year
Autumn has arrived. And as we all take time to welcome this wonderous palette that nature delivers year after year, those who are curious about all those colors are looking for answers. Why there are so many different shades, tints, and tones? What causes the colors to change? And where's the best place to find one of nature's finest displays of leaves? It's a topic that comes up every year, and recently Connecticut Public Radio connected with UConn's Bob Fahey to get some of the answers about autumn in New England. I ventured into a forest in northeastern Connecticut with two UConn tree experts. We met up at Horsebarn Hill, one of the best viewpoints in the state, surveying a rolling river valley showing off with fall colors. We see oaks just starting to turn red. Nearby hickories provide a dash of yellow – and, of course, the maples are already stealing the show, even on a cloudy day. Here’s what I found out: Our trees are diverse One reason the foliage is so good is simply due to the number of species we have. “We have a very diverse hardwood forest in this part of New England,” said Bob Fahey, an associate professor and forest ecologist at UConn. “We have both species that are more southern species and also some of the more northern species.” “In comparison to say, the Mid-Atlantic or other places that have lots of deciduous species, we have maples, which are just the best,” he said. “We also have a number of species that have nice yellow foliage,” he said. “Birches and beech. If you go a little bit farther south from here, mostly what you have is oaks. And oaks can have good fall foliage colors, but there are a lot of times they don't and they don't last for as long.” We have lots and lots of trees The diversity of species provides a diversity of color, said Tom Worthley, an associate extension professor and a forester at UConn. He asked me to remember the last time I flew over Connecticut. What did you see, he asked. Lots of trees, right? “Most of the ground is covered by a tree canopy,” Worthley said, noting that some estimates put that tree canopy cover at around 75% of the land area of the whole state. “Back where we were standing a few minutes ago, we had some cherry trees,” Worthley said, his eyes scanning the trees enveloping us. “There's a few remnant ash, there's some walnut around the edges here. And let's see, some hickory.” A walnut tree towers over us – and there are even some white pines. It’s that varied bioscape that sets New England forests apart. “Even in my two-acre forest behind my house, I have 22 different species of tree, which is more than some regions of the northern part of the U.S.,” Fahey said. Travel to the west, and what you’re likely to see are lots of evergreens and aspen trees. “Not that there aren't others, there are plenty of others, but not in the same abundance and not in the same kind of mix that we have around here,” Worthley said. Climate plays a role Across New England are rolling hills with microclimates that can contribute to vibrant fall colors. “You’ll see ... highly different color in different parts of the landscape, which has to do with temperature differences,” Fahey said. Combine that with Connecticut’s mix of southern and northern species and the colors here might not be as exciting and bright as what you would see in Vermont and New Hampshire, Fahey said. But our foliage season can sometimes last a little bit longer. One reason? Oaks. “We have so much more of that oak component,” Fahey said. “The oaks will hold their leaves until the end of October.” Moisture, temperature and the amount of daylight all contribute to how long it takes for a tree to shed its leaves. And, for each species, the calculation is different. “A tree makes an economic decision,” Worthley said. “It decides, ‘Well, it's costing more in energy to keep these leaves going than what they're producing for me and so it's time to shut them off.’” Why do leaves fall anyway? It’s when leaves are green that the most important work is happening, pulling carbon out of the atmosphere and giving us oxygen. And for that green color, we can thank the pigment chlorophyll. “The color that's in the leaves – is always there from the time the leaf is grown,” Worthley said. “As the growing season fades, the chlorophyll disappears,” he said. Then the other colors in the leaf can begin to show off. Pigments like anthocyanins (reds and purples) and carotenoids (yellows and oranges) peek out, tiny threads in an autumnal blanket transforming New England’s green forests into a richly colored landscape. The colors are out - but only for a limited time. If you're a journalist looking to know more about this topic before all the leaves fall, then let us help. Dr. Fahey is an Associate Professor in the Department of Natural Resources and the Environment and Center for Environmental Sciences and Engineering at the University of Connecticut. He is also the George F. Cloutier Professor in Forestry, director of the UConn Forest, and associate director of the UConn Eversource Energy Center. Simply click on his icon now to arrange a time to talk today.
There's nothing new about tensions, clashed and all out war in the Middle East. For thousands of years, it has been an area that has seen bloodshed, war and very few moments of peace. With all of the world watching the war in Gaza between Israel and Hamas, a quick lesson in the history of the region might help everyone understand this very complex region a little easier. It's why we sat down with Glen Duerr, Ph.D. a Professor of International Studies at Cedarville and a renowned expert in the areas of international relations and comparative politics. If you're covering this ongoing war and need to know more - then let us help with your questions and stories. Glen is an expert on this subject and is available to speak to media regarding this topic– simply click on his icon to arrange an interview.
“Three-Dimensional” Warfare Adds to Uniqueness, and Danger, of an Israeli Offensive in Gaza
In the weeks following the attacks perpetrated by Hamas in Israel, all signs indicate that the Israeli Defense Forces (IDF) are planning a ground offensive within the Gaza Strip. An incursion into the strip, where Hamas is headquartered, would be distinct by nature; Israel has engaged within Gaza only a handful of times since 2005, when it dismantled its own settlements there. But according to Frank Galgano, PhD, an associate professor of geography and the environment at Villanova University and an expert in military geography, any ground offensive in Gaza would be unique—and dangerous—given the geography of the territory. “It's not a traditional geography of a conflict,” Dr. Galgano said. “Gaza is basically the size of Philadelphia. When you go into it, you’re fighting in a city, or a densely populated urbanized area, and it becomes three-dimensional warfare.” By “three-dimensional,” Dr. Galgano is referencing the ability of Hamas combatants to engage by ground, from high up inside or on top of buildings and from below, using the vast network of tunnels Hamas has constructed throughout Gaza. These dimensions complicate planning and add to the danger for Israeli soldiers. Conversely, they provide a serious advantage to Hamas militants. “It's also a very confined area,” he said. “It's so densely populated and heavily urbanized. That's the operational environment… With all operations in urban environments, you’re dealing with cultural features, too. In Gaza, you’ve got mosques, schools, museums; you have civilian population integrated into the battlefield. That makes things very difficult. Hamas will take advantage of that urban geography.” That population density, which is among the highest in the world with more than 2.2 million people on 140 square miles of land, significantly impacts the strategy and abilities of Israeli ground forces. Galgano contrasted it with other operational environments, such as the Palestinian-controlled West Bank. “There are movement corridors, ridges, valleys, avenues of approach and communication—all this stuff that makes sense from moving units around the battlefield,” Dr. Galgano said. “It is not the same in Gaza. It’s highly condensed in that vein.” There are other unique factors at play, too. Hamas reportedly has nearly 200 hostages from their October 7 attack. Dr. Galgano believes they are being strategically held throughout Gaza. “[these hostages are] probably in subterranean areas and bunkers well underground,” he said. “That, or they will put them in their headquarters [as a deterrent to Israeli strikes]. Israel probably knows exactly where some of these hostages are, [but] what do they do?” Dr. Galgano also considers the battle inexperience of IDF reservists as well. The IDF are “very well trained,” he said, and have many professional standing units, but in an offensive like this, “they need manpower and that’s going to be their reservists. “In 1967, 1973 and 1983, when Israel called up their reservists, [many] were war veterans already. Now, it’s different. They haven’t fought a ‘big’ war since 1983, so there is an inexperience level at play too.” Ultimately, Galgano thinks that if the IDF enter Gaza, they are going to “go up the middle and split the Gaza Strip in half… They are going to take out Hamas infrastructure in [Gaza City and Khan Younis], their two centers of gravity.” He thinks they will be able to do so, barring something unforeseen, “fairly easily.”
New Goizueta Research: Fandom and the Republican Party and Why It Matters
When we think about “fans” we typically think about sports or entertainment … but new research from the Goizueta Business School shows that political figures are showing increased levels of fandom. Fans of political figures often support candidates, providing a very knowledgeable base for them. Political fans work to use their knowledge to influence others, raise money, attract volunteers and win elections. Professor Mike Lewis from Emory University’s Marketing Analytics Center looked at political fandom among Republicans and the current slate of presidential candidates. The survey of likely Republican voters found former President Donald Trump has a hold on Republican fandom that actually impacts the other candidates in a surprising way. Candidates who are openly anti-Trump see their fandom negatively impacted. The study found former New Jersey Governor Chris Christie has a 90% rate of anti-fandom followed by South Carolina’s Tim Scott at 56%. Both have had negative opinions of Trump. The survey can be found here: The survey is a must read for anyone interested in politics, it showed: Political Fandom by Generation: Millennial Republican voters had the strongest Trump fandom (63%) followed by Generation X (58%). Ramaswamy had the second highest fandom among Millenials while DeSantis was second among Gen X. Having a Beer with Trump: The survey of almost 1,000 Republican voters was asked which candidate would participants most likely meet to have a coffee or beer. Former President Trump was the overwhelming choice among respondents in all age groups. Vivek Ramaswamy was the second choice among most age groups. Christie was the last choice in most age groups. Voters and President Biden: A final question asked likely Republican voters how they feel about President Biden. The Biden Positive segment was 23.6% of those asked versus 76.4% in the Biden Negative segment. The largest Biden negative group was among Trump fans which because of the number of supporters was also the largest Biden positive group. The smallest Biden negative group was fans of former Governor Chris Christie. Campaigns and elections are won or lost on polling, market research and the data collected by surveys just like this. And if you are interested in knowing more about this survey and how fandom is becoming an essential piece of political campaigning - then let us help. Mike Lewis is an expert in the areas of analytics and marketing. This approach makes Professor Lewis a unique expert on fandom as his work addresses the complete process from success on the field to success at the box office and the campaign trail. Michael is available to speak with media - simply click on his icon now to arrange an interview today.
Promoting your expertise just got easier with a host of new platform features. Well the world’s best platform for Expertise Marketing just got even better! We’ve just released the latest release of ExpertFile and it’s huge. Our newly designed, mobile-ready platform provides the most intuitive, collaborative solution for creating, managing, and showcasing your experts and insights. Whether you are managing content directly on your website or promoting it through one of our powerful distribution channels like our expertfile.com search engine used by leading media outlets, you will find a lot of great new features packed into this release. With a host of new and enhanced features, streamlined workflows and more advanced analytics we’ve made showcasing your expertise, capturing valuable inquiries, and tracking your results easier than ever. You will see some exciting improvements that enable you to create highly customizable, searchable directories and media-rich profiles and content features to sharing valuable expert insights with detailed Posts and Q&A. Built for marketing and communications professionals and compatible with your current systems we continue to take the burden out of managing your expert content, and eliminate the need for ongoing, costly or time-consuming IT projects. The following highlights some of the great new features and functionality that can be found across the platform. We hope you take a moment to explore the new ExpertFile. And please let us know what you think! Cheers, Robert ------------ Robert Carter Co-Founder & VP Product | ExpertFile A Quick Tour of What's New with the ExpertFile Platform Home Screen Experience the power of the ExpertFile Platform from the moment you log in. The *NEW* Home Screen is your gateway to a wealth of essential information related to your account, key analytics, recent activities and more. With intuitive menus and a new universal search bar for easy discovery, the Home tab is your jumping off point for effortlessly exploring all your expert content and quickly connecting with valuable inquiries. Our refined layout features clear tab structures, quick action buttons and links making it a breeze to create and manage your experts and their insights, whether creating detailed media-rich profiles, insightful posts, Q&A or other featured content. Plus, gain valuable insights and optimize your expertise marketing strategy with convenient access to resource links and tools to grow your online presence both on your website, through Google or by one of our powerful distribution channels. New Home Screen features include: Quick action buttons to access all frequent activities Universal search capabilities for all your expert content User/license overview Analytics summary Recent content & login activity People Tab Manage your experts and your team through the People tab. Quickly add users and create captivating mobile-ready profiles that showcase their knowledge and thought-provoking content. Effortlessly update experts profiles using our user-friendly inline editor or take advantage of bulk actions to make changes across your entire team. Easily create and assign your experts to categories and tags enhancing discovery and building of custom directories and featured content. Transition profiles seamlessly from drafts to public visibility, or establish private password-protected viewing for exclusive restricted access directories and targeted profile outreach. Build the perfect support network. Manage your experts, their content, and inquiries with ease, while collaborating with diverse teams. With unlimited admins and agent users, we allow for more efficient management and better visibility across your entire roster of experts or within specific groups of experts. Easily add users from a diverse range of departments such as marketing communications, digital, research, analyst relations, and more to help maintain fresh and engaging expert content and ensure you never miss valuable inquiries. Assign agents to make edits or handle inquiries on an expert or multiple experts behalf. Extend your reach with access to leading tools for leveraging your experts, including easy export functionality and variety of integrations options for your website and with external platforms. New People Tab features include: New user setup enhancements Streamlined profile status options Advanced filtering capabilities People specific activity log Post Tab The Post tab is the starting point for sharing your organization’s insights on current news, trending topics and more by creating shareable Posts that connect back to your experts. Interactive and mobile-ready, Posts let you quickly deliver expert, SEO friendly content to your audiences on any device at any time. Quick links allow you to create drafts including using our new AI Brainstorming feature to help generate ideas and initial drafts. For more interaction with your expert Posts streamline content discovery and expand your content distribution capabilities by tagging your Posts. Whether you choose to publish immediately or schedule for future release, you have the flexibility to align your content with breaking news, important announcements, cyclical trends or your marketing calendar. Finally increase the power of Posts by assigning individual experts to each post to better connect your insights to your experts, driving more profiles views and valuable inquiries. New Post Tab features include: Quick create button with AI brainstorming Advanced filtering capabilities Bulk action management options Connected “experts” visibility Enhanced tag management Post specific activity log Q&A Tab The Q&A tab makes leveraging the power of Q&A easy. Deliver insights through expert curated Q&A, either with a single question and answer from an expert or organization, or allow for multiple experts to provide a variety of answers. By connecting your answer to your experts, you’ll drive profile views and capture valuable inquiries. Streamline content discovery and expand your content distribution capabilities by tagging your Q&A. New Q&A Tab features include: Quick create button Advanced filtering capabilities Bulk action management options Connected “experts” visibility Enhanced tag management Q&A specific activity log Analytics Tab Track your performance with the customizable features of the new Analytics Tab. Access current metrics across all important areas from your people to Posts, Q&A and inquiries. Define your view by type and time period. Quickly export your monthly PDF reports or create custom exports to allow for detailed reporting that matches your organization’s reporting cycles. Easily export all your metrics to create additional reports in other systems you currently use. New Analytics Tab features Include Content-type specific reporting Date range filtering Customizable graphing capabilities Enhanced data exports Downloadable monthly reports Bulk actions & Filtering Inquiries Tab The Inquiries tab provides access to all the capabilities you need for viewing, managing and responding to your opportunities. The layout lets you quickly understand the nature of your incoming inquiries whether they’re related to media, speaking, research, customer/business requests and more. Quickly view key details of all incoming inquiries including time-sensitive requests that require immediate follow-up. Activate only the type of inquiries you’re looking to receive through our inquiry type setup. At the same time keep unwanted messages away from your experts with our AI Quarantine function that monitors all your incoming inquiries and proactively blocks messages that can be reviewed later. Ensure total visibility with our mailing list functionality that enables inquiries to be seen by type beyond the specific setup for each expert. New Inquiry Tab features include: Enhanced AI Quarantine protection Organization wide blocking Network level blocking Enhanced inquiry filtering Inquiry specific activity log Settings The new Settings section provides easier more intuitive access to a wide variety of account customizations and system settings to tailor your implementation. This includes access to integration options from Custom API to Embeds and our WordPress plugin. New Settings Section features Include Enhanced brand management capabilities Improved asset uploader Refined layout New “Customer Success” resources
ChristianaCare Launches a New Speakers Bureau: Is This the Future of Healthcare Communications?
Only just a few months after their win of an IABC Gold Quill Award (shared with ExpertFile), the ChristianaCare healthcare communications and digital team has once again made major moves to make their organization even more accessible to the community with the launch of their new ChristianaCare Speakers Bureau. As one of the leading healthcare systems in the United States, Delaware based ChristianaCare is home to a wide variety of medical experts. Now live, the ChristianaCare Speakers Bureau features 80 experts who are currently available for speaking engagements on a wide variety of health topics including: Aging and Senior Health, Cancer, Children’s Health, COVID-19, Diabetes, Pregnancy and Childbirth. Sports Medicine, Stroke, Weight Management and Women’s Health. Designed with the ExpertFile platform, the ChristianaCare Speakers Bureau provides easy discovery and access to experts, including their biographies, downloadable photographs, samples of past presentations, languages spoken and more. The site can be viewed here. Screenshot from the new ChristianaCare Speakers Bureau launched Aug. 2023. The site provides easy discovery and access to experts, with the ability to search by topics and keywords. Detailed profiles for experts include biographies, downloadable photographs, samples of past presentations, languages spoken and more. How a Speakers Bureau boosts thought leadership A Speaker's Bureau is an initiative within an organization that assembles a team of expert speakers who can represent the organization and speak authoritatively on its behalf. While media appearances are often the core focus for experts in organizations, a Speakers Bureau opens up additional opportunities to speak at events such as in-person conferences, webinars, podcasts. Speakers ideally represent a diverse group of professionals from within the organization, and can share their knowledge, insights, and experiences on a range of topics relevant to the organization's mission, values, and field of work. Through event appearances, these experts help to enhance the organization's visibility, foster community engagement, and solidify the organization's reputation as a thought leader in its field. Speakers Bureaus provide effective and efficient way to promote the organization's initiatives, achievements, and viewpoints to the wider public. Creating New Connections Between Experts and the Community Following a string of successes that followed the launch of their ChristianaCare Experts site that resulted in major increases in national media coverage and SEO performance, the formation of a Speakers Bureau was a smart move that will further extend the reach of the ChristianaCare brand. Events provide an excellent way to connect meaningfully with a wider audience to help ChristianaCare make progress on key goals such as delivering effective community health education and improving healthcare equity. “At ChristianaCare, our mission of service to the community includes a commitment to provide timely, accurate health information so that people can make informed decisions about their health,” said Karen Browne, vice president of marketing and communications. “Through our new speakers bureau, we’ve expanded our capacity to meet these needs in the community.” The Benefits of a Speakers Bureau Given the fragmentation of traditional media channels and the massive growth in events such as webinars and podcasts, Speakers Bureaus are fast gaining popularity as a proven way to personify your organization and build a stronger connection to your brand. So far the ChristianaCare Speakers Bureau appears to be off to a solid start. "We had a huge response to our media release when we launched earlier this week and in the first day alone we had multiple organizations sending speaking opportunities for our medical experts. We're also seeing a great response internally as more of our experts requested to join the Speakers Bureau once it went live," said Hiran Ratnayake, Senior Manager of Media Relations at ChristianaCare who played a key role in developing the Speakers Bureau with his colleagues Shane Hoffman, Communications Director and Tom Hendrich - Senior Digital Content Editor at ChristianaCare. Is a Speakers Bureau Right For Your Organization? Here are some key benefits to consider in determining if a speakers bureau makes sense for your organization: Bolsters Community Engagement: An active Speaker's Bureau helps create a bridge between your organization and the community you serve. Promotes Diversity and Inclusion: A Speaker's Bureau offers an exciting opportunity to showcase the diverse voices and unique experiences within your organization. Enhances Organizational Visibility: The increased exposure at events can lead to greater recognition in the industry, more opportunities for collaborations, and ultimately, a wider reach for your healthcare services. It also is a proven way to boost SEO pagerank and domain authority in search engines and also provides a lot of additional content for your social channels. Develops Professional Skills: For healthcare professionals who participate, a Speakers Bureau offers an excellent opportunity to develop public speaking skills, foster leadership abilities, and establish themselves as thought leaders in their respective fields. Facilitates Knowledge Sharing: A Speaker's Bureau cultivates a more dynamic learning environment, which can lead to new ideas, innovations, and improved patient care within your organization. Strengthens Crisis Management Readiness: Having a pool of trained speakers ready to contribute can be incredibly beneficial in times of crisis. These professionals can help your communications team more effectively communicate critical information to the public, media, and other stakeholders. Enhances Employee Engagement: Employees who are given the opportunity to share their knowledge and represent their organization publicly, often feel more valued and invested in their work. Going Beyond the Walls of Your Medical Facility In the constantly evolving world of healthcare, accurate and timely information is critical to informed patient decisions and effective treatments. Organizations such as ChristianaCare understand that their role as a prominent healthcare system is to deliver information that extends beyond their immediate medical responsibilities. It’s simply no longer adequate to provide care within the walls of a medical facility. Today there is a critical demand for a more engaged approach, requiring hospitals and healthcare systems to leverage their in-house expertise for community education. A more informed community, armed with knowledge, which can make empowered decisions about their healthcare. While the public has an abundance of medical information at their fingertips, to help them participate more actively in their healthcare, much of the information found on social media today often lacks clarity, context, and credibility, leading to confusion and misinterpretations. Healthcare experts, leaders, and executives can play a pivotal role in dispelling myths and offering credible, evidence-based insights. An engaged, approachable healthcare professional is a reassuring sight, reinforcing the community’s faith in the system. It’s a win-win for these experts and the healthcare institution they represent. And most importantly it's a win for the communities they serve, as people identify potential health issues earlier, adopt healthier lifestyles, and reduce emergency hospital visits. This puts less burden on the region’s healthcare system, and better utilizes resources to reach a broader audience. After all, healthcare is not just about curing the sick; it’s about educating, engaging, and empowering the community for a healthier future. Congratulations to the entire team at ChristianaCare for creating such a valuable resource for your community. And thank you for letting us be a part of this exciting journey.