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Aston University researcher develops method of making lengthy privacy notices easier to understand
It has been estimated it would take 76 days per year to fully read privacy notices New method makes notices quicker and easier to understand by converting them into machine-readable formats Team designed a JavaScript Object Notation schema which allowed them to validate, annotate, and manipulate documents. An Aston University researcher has suggested a more human-friendly way of reading websites’ long-winded privacy notices. A team led by Dr Vitor Jesus has developed a system of making them quicker and easier to understand by converting them into machine-readable formats. This technique could allow the browser to guide the user through the document with recommendations or highlights of key points. Providing privacy information is one of the key requirements of the UK General Data Protection Regulation (GDPR) and the UK Data protection Act but trawling through them can be a tedious manual process. In 2012, The Atlantic magazine estimated it would take 76 days per year to diligently read privacy notices. Privacy notices let people know what is being done with their data, how it will be kept safe if it’s shared with anyone else and what will happen to it when it’s no longer needed. However, the documents are written in non-computer, often legal language, so in the paper Feasibility of Structured, Machine-Readable Privacy Notices Dr Jesus and his team explored the feasibility of representing privacy notices in a machine-readable format. Dr Jesus said: “The notices are essential to keep the public informed and data controllers accountable, however they inherit a pragmatism that was designed for different contexts such as software licences or to meet the - perhaps not always necessary - verbose completeness of a legal contract. “And there are further challenges concerning updates to notices, another requirement by law, and these are often communicated off-band e.g., by email if a user account exists.” Between August and September 2022, the team examined the privacy notices of 50 of the UK’s most popular websites, from globally organisation such as google.com to UK sites such as john-lewis.com. They covered a number of areas such as online services, news and fashion to be representative. The researchers manually identified the notices’ apparent structure and noted commonly-themed sections, then designed a JavaScript Object Notation (JSON) schema which allowed them to validate, annotate, and manipulate documents. After identifying an overall potential structure, they revisited each notice to convert them into a format that was machine readable but didn’t compromise both legal compliance and the rights of individuals. Although there has been previous work to tackle the same problem, the Aston University team focused primarily on automating the policies rather than data collection and processing. Dr Jesus, who is based at the University’s College of Engineering and Physical Sciences said: “Our research paper offers a novel approach to the long-standing problem of the interface of humans and online privacy notices. “As literature and practice, and even art, for more than a decade have identified, privacy notices are nearly always ignored and ”accepted” with little thought, mostly because it is not practical nor user-friendly to depend on reading a long text simply to access, for example a news website. Nevertheless, privacy notices are a central element in our digital lives, often mandated by law, and with dire, often invisible, consequences.” The paper was published and won best paper at the International Conference on Behavioural and Social Computing, November 2023, now indexed at IEEE Xplore. The team are now examining if AI can be used to further speed up the process by providing recommendations to the user, based on past preferences.
Is Florida becoming more affordable for renters?
Between high interest rates, an influx of newcomers eager for housing and inflation taking a toll on the cost of almost everything - it's been an expensive year for anyone living in Florida. But it appears the tide might be finally turning on high costs and the price to rent a place in the Sunshine State might be going down. It's a trend that has media looking for answers and experts like Florida Atlantic's Ken Johnson getting calls to provide his insight, opinion and expertise on the topic. Florida Atlantic University recently released a new study showing that the state’s rental markets might be stabilizing. In the release, FAU officials announced that rents in areas like Palm Bay and Jacksonville have recently gone below their long-term pricing trends. Meanwhile, the data indicates that other major cities in the state — such as Cape Coral, Orlando and Deltona — saw only slight increases in rent prices, with price increases gradually slowing down. As such, it could be a sign that many renters statewide could soon see lower prices. “While these measures are small, they are a positive sign of where the rental market could be heading in the future,” said Dr. Ken Johnson, a real estate economist with FAU’s College of Business. “These Florida cities are renting at a discount compared to their historical averages, and others appear to be heading in that direction, suggesting that rental markets around the state are stabilizing.” June 06 - Click Orlando.com Florida may be an interesting case study on what lies ahead. Will these rental trends in Florida start to appear nationally? Who will best benefit from lower rents and what will it mean for the economy? Will lower rents attract more people to Florida and could that reverse this trend? There's a lot to know and understand about the rental market. And if you're a journalist covering the topic or looking to know more - then let us help. Ken H. Johnson, Ph.D., an economist and associate dean in FAU’s College of Business, is available to speak to the media. Simply click on his icon to arrange an interview and time.

The EPA Cracks Down on "Forever Chemicals" in Drinking Water
For many years, toxic per- and polyfluoroalkyl substances (PFAS) have contaminated drinking water supplies across the United States. But in April, the Environmental Protection Agency (EPA) announced major steps to rein in these stubborn "forever chemicals." In a groundbreaking move, the EPA set strict new limits on six types of PFAS that are currently present in drinking water. Permitted levels of these chemicals are now close to zero, as water suppliers will be required to reduce them to the lowest level that can possibly be measured. These are the first-ever nationwide drinking water regulations for PFAS issued by the federal government. "The EPA is asking water companies to try to get PFAS levels to zero because there's no safe level. It's very difficult to test below four parts per trillion with the equipment and the testing mechanisms we have right now, so the levels will be reduced as much as they possibly can," said Laura Anderko, PhD, co-director of the Mid-Atlantic Center for Children's Health and the Environment at Villanova University's M. Louise Fitzpatrick College of Nursing. So, what's driving this urgency to minimize exposure to PFAS? Our children's health is one big reason. As Dr. Anderko explains, "Children are more susceptible and vulnerable to the health impacts of PFAS because their bodies are still growing. Some of the health issues resulting from PFAS exposure are high cholesterol and a decrease in infant growth and fetal growth—so much so that there's a tendency towards low birth weight." Adults aren't spared either. PFAS has been linked to health issues including kidney cancer, liver problems and reduced antibody response from vaccines. For pregnant women, PFAS can increase the risk of high blood pressure. "These chemicals do impact pretty much every organ system of the body," Dr. Anderko said. With many different PFAS compounds used in products from fast food packaging to Band-Aids to carpeting, avoiding exposure to them can be difficult. Dr. Anderko's advice to reduce exposure is to educate yourself on what products contain PFAS and purchase alternative options when possible. She also cautions against relying solely on bottled water, which isn't necessarily safer than tap water. "We have this idea that bottled water is safe because it's packaged, but a lot of times that water is not tested, and we know for a fact that bottled water is filled with microplastics," she said. "You're better off not relying on bottled water unless you absolutely have to." Per Dr. Anderko, in the United States, chemicals can be inserted into some products without stringent testing for human health effects beforehand, so the EPA's new PFAS limits represent a major step toward putting human health first. While there is still a long road ahead to completely eliminate PFAS from our daily lives, these new regulations signal a welcome shift toward protecting public health in our country.

Juneteenth is tomorrow - our experts are here to help with your coverage
Juneteenth, celebrated on June 19th, commemorates the emancipation of enslaved African Americans and marks a pivotal moment in American history. This event is significant to the public as it highlights the ongoing journey towards equality and justice, reflecting on past struggles while inspiring current and future generations to continue the fight against systemic racism. Juneteenth provides numerous compelling story angles for journalists to explore: The historical significance of Juneteenth and its journey to becoming a federal holiday Personal stories and testimonies from descendants of those who were emancipated The role of Juneteenth in contemporary movements for racial justice and equality Cultural celebrations and traditions associated with Juneteenth across different communities The impact of education on understanding and commemorating Juneteenth in schools and universities Local and national initiatives aimed at addressing and rectifying racial disparities As we commemorate Juneteenth, journalists have an opportunity to delve into these rich and multifaceted narratives, highlighting the historical importance and contemporary relevance of this significant event in American history. Connect with an Expert about the History of Juneteenth: Amilcar Shabazz Professor of History and Africana Studies, W.E.B. Du Bois Department of Afro-American Studies · University of Massachusetts Amherst Dexter Gabriel, Ph.D. Associate Professor of History · University of Connecticut Mia Moody-Ramirez, Ph.D. Professor · Baylor University Tracy Sharpley-Whiting Gertrude Conaway Vanderbilt Distinguished Professor of African American and Diaspora Studies · Vanderbilt University Jessica Millward Associate Professor of History and African American Studies · UC Irvine To search our full list of experts visit www.expertfile.com Photo credit: Tasha Jolley

Researchers find ‘narrow’ depictions of fatherhood in children’s literature
When children read picture books, they are often greeted with depictions of family and life lessons their young minds soak up. What happens then, when those depictions don’t offer a thoughtful image of gender or family as they have changed over the years? That is one of the questions University of Delaware Professor Bill Lewis and Social Science Research Analyst and UD alumna Laura Cutler explored in their recent paper, published in the quarterly journal Children's Literature in Education. In “Portraits of Fatherhood: Depictions of Fathers and Father–Child Relationships in Award-Winning Children’s Literature,” Lewis and Cutler looked at more than 80 children’s books to analyze how authors and publishers depicted fathers and fatherhood. What they found was that over a span of nearly 20 years, from 2001 to 2020, these books presented "a narrow view of fatherhood," both in what roles fathers have in familial units and which types of fathers are presented. They also noted that these portrayals have remained relatively static over the last two decades. Lewis, a professor in the College of Education and Human Development’s School of Education, broke down what spurred the research and what he and Cutler hope changes as a result of the research in a new Q&A. Contact mediarelations@udel.edu to set up an interview with Lewis.

Wilmington Campus Receives $1 Million Donation From the Rocco A. and Mary Abessinio Foundation
ChristianaCare has received a $1 million gift from The Rocco A. and Mary Abessinio Foundation Inc. in support of ChristianaCare’s Wilmington Campus. “All families and communities deserve the excellent care that Wilmington Hospital and ChristianaCare provide,” said Rocco and Mary Abessinio. “It is an honor for our family to support the health and wellbeing of the Wilmington community.” The funds will support areas of greatest need, including the expansion of patient care initiatives aimed at reducing disparities in screening and treatment for cancer and cardiovascular disease in the city of Wilmington. “We are tremendously grateful to the Rocco A. and Mary Abessinio Foundation for their continued, generous support of the Wilmington Campus – a vital resource serving the greater Wilmington community,” said Janice Nevin, M.D., MPH, ChristianaCare president and CEO. “With their help, we are closing gaps in health disparities and improving health for everyone, including some of Delaware’s most vulnerable populations.” The Rocco A. and Mary Abessinio Foundation provided a $1 million gift in 2014 for the redesign and renovation of the health center, which was then named the Rocco A. Abessinio Family Health Center at Wilmington Hospital. The health center is home to three primary care practices and other programs and services that offer high-quality health care, wellness and preventive health visits for people of all ages, regardless of their income or ability to pay. “As a result of the Abessinio family’s longstanding partnership and investment in our mission of service, we are making significant progress in addressing disparities and building strong and healthy communities,” said LeRoi S. Hicks, M.D., MPH, FACP, campus executive director of ChristianaCare’s Wilmington Hospital. A Wilmington landmark in the heart of the city, the ChristianaCare Wilmington Hospital has been serving the diverse medical needs of the city and surrounding region for over 125 years. “Philanthropy is essential to ChristianaCare’s mission of service to our community, and we extend our heartfelt thanks and appreciation to Rocco and Mary Abessinio for their inspiring and visionary philanthropic leadership in support of the Wilmington Campus,” said Dia Williams Adams, MPA, vice president of philanthropy at ChristianaCare. “Their gift is a legacy that not only allows us to increase our ability to make a positive impact on patients and community, but honors the incredible work that our caregivers do every day.” For more information about ways to support ChristianaCare’s mission of service to the community, visit: https://christianacare.org/us/en/make-a-gift.

The 2024 Cision State of the Media Report is jam-packed with all sorts of detailed PR info which can be somewhat overwhelming. But there's an important theme to be found in the data. Kudos to the team at Cision for running this survey that polled over 3,000 staff journalists and freelancers, which is now in its 15th year. The big takeaway for me? Give journalists what they want. Sounds simple enough. Yet, with so many organizations competing for media attention amidst a sea of new AI-enabled platform hacks, many need to focus on the fundamentals of media relations, which this report nicely captures. The media is inundated with pitches. So, the secret to success lies in understanding what jobs journalists have to do and giving them what they need to file their stories…fast. According to the Cision 2024 survey, at the top of the journalists' wish list are: Topical Relevance (68%): Understanding the target audience and what they find relevant. Access to Experts (52%): Connecting journalists with experts and setting up interviews. Credible Data and Research (48%): Providing data and key research. Speed of Response (47%): Responding quickly to inquiries and respecting journalists’ deadlines. In short, journalists want relevant pitches, expert connections, and credible data, and they want it ASAP so they can meet their deadlines. While the Cision report outlines many other best practices that will undoubtedly improve your coverage rate (such as helping journalists quickly source multimedia assets like images), I want to focus on the importance of nailing these first four rules. Rule #1: Pitch Relevant Topics to Journalists Irrelevant pitches not only waste a journalist's time but also damage your credibility. In fact, 77% of journalists in the Cision study cited being spammed with irrelevant pitches as a reason to block a PR professional or put them on the "do not call" list. The study also reported that journalists are "fed up" with follow-ups to unsolicited pitches. Now, only 8% of journalists think it's okay to follow up more than once to check on a story they have pitched. Rule #2: Get Your Experts in Front of Journalists Connecting with credible expert sources is time-consuming. Joint research conducted by ExpertFile and the Associated Press revealed it takes on average, over 2 hours for journalists to secure an expert source for an interview. We can do better than that. As a PR/Media Relations pro, one of your "superpowers" needs to be the ability to spot a story opportunity and get your subject matter experts lined up for the media interview. This is an area where journalists see comms and media pros playing a vital role inside the organization. But if your pitch "sounds like a marketing brochure" the Cision survey shows that 55% of journalists would add you to their naughty list. One of the best ways to avoid this trap and enrich your story is to bring experts and their unique, specialized knowledge to the interview. That means ensuring you are attributing the source of your blog posts to experts in your organization and including links to their expert profile in your pitch. Enclosing a link to an outdated, boring biography on your website or a LinkedIn profile that hasn't been updated since the Yankees last won the World Series (2009), won't score points with journalists. Rule 3: Provide Journalists with Credible Data and Key Research Providing this information not only supports your story but also builds trust. Ensure that your pitches include the latest research findings, statistics, and data from reputable sources within your institution. This evidence-based approach enhances the credibility of your pitches and increases the likelihood of them being picked up by the media. While primary data is best, if you are curating data from other sources, it's critical to cite sources and, ideally, create derivative insights that help the journalist look at the information in a fresh way. For example we have many economists on our ExpertFile network that provide insights regularly on data they didn't gather. But their ability to critically analyze economic data from trusted sources such as the US Census Bureau or the European Union and generate unique, often counterintuitive or provocative insights is what sets them apart from other experts. Rule #4: Help Meet the Journalist's Deadline Journalists often work under tight deadlines and timely responses from PR professionals. Our software has helped organizations handle thousands of media requests every year and if there is one thing we've learned, media is all about speed. If you are a "serious player" you need protocols and processes to quickly respond to media inquiries and get your expert sources lined up to provide the necessary information and insights to meet same-day deadlines. This shows journalists you respect their time and are a reliable source and you will be on speed dial for future stories. Are You Pitching Effectively? Here’s a few tough questions. Answer truthfully. Are You Personally Wasting Time Pitching? How much time do you spend pitching the media vs. responding to inbound media opportunities? Data from Propel Media shows 97% of media pitches fail. While journalists open approximately half of the pitches they receive they only respond to an average of 2.99% of the pitches. Yet the Cision data shows that it's not always your fault. Why? Well, unless you're a gifted psychic, you simply can't know for sure how a journalist is going to react to your pitch. That's why more media departments and their PR agencies are cutting back on spammy pitch activities and moving to more strategic activities that get more traction. With the extra time they save, they can focus on promoting their experts online where journalists are actively searching for credible sources. The result is more qualified inbound inquiries from journalists genuinely interested in interviewing your experts. And that means a lot less anxiety about meeting your media coverage targets. Are You Wasting Journalists' Time? Is your newsroom or media relations page set up to allow journalists to quickly serve themselves 24x7? Can they easily search by specific topics to find an expert within seconds to help meet their deadlines? Or are you expecting them to email or call you for help. (hint: journalists don't have time for that kind of friction). Here's a nice example of how US-based health system, ChristianaCare makes their medical experts available to journalists round the clock while saving hundreds of hours a year for their Comms and Digital team. I'd love to hear more about how you are helping journalists and how that's paying off with increased media coverage. Let me know in the comments below or connect/follow me on LinkedIn or on ExpertFile.

Need to know more about the importance of Miranda Rights? Our experts are here to help
The anniversary of the landmark Supreme Court decision in Miranda v. Arizona, which established the Miranda Rights, is a pivotal moment in American legal history. This ruling, which ensures that individuals are informed of their rights during an arrest, has profound implications for the criminal justice system, civil liberties, and police procedures. The importance of Miranda Rights remains a relevant and critical topic, especially in discussions about law enforcement practices and legal protections. Understanding the impact of this decision helps to illuminate broader issues of justice and rights in the United States. Key story angles include: Historical Context and Significance: Exploring the background of the Miranda v. Arizona case, its significance at the time, and its long-term effects on the criminal justice system. Impact on Law Enforcement: Analyzing how the Miranda ruling has changed police procedures, training, and accountability measures. Civil Liberties and Legal Protections: Investigating the role of Miranda Rights in protecting individual freedoms and ensuring fair treatment under the law. Contemporary Legal Challenges: Discussing ongoing legal debates and challenges related to Miranda Rights, including Supreme Court interpretations and potential reforms. Public Awareness and Education: Examining efforts to educate the public about their rights during interactions with law enforcement and the importance of knowing one's rights. Personal Stories and Case Studies: Sharing stories of individuals whose cases were affected by Miranda Rights, highlighting the human impact of this legal protection. These angles provide journalists with a comprehensive framework to explore the historical significance and enduring impact of Miranda Rights on the American legal landscape. Connect with an Expert about the importance of Miranda Rights: Christopher Smith Professor of Criminal Justice · Michigan State University Patricia Wilson, J.D. Associate Dean & Professor of Law · Baylor Law School Stephen Griffin W.R. Irby Chair and Rutledge C. Clement Jr. Professor in Constitutional Law · Tulane University Julian Ku Professor of Law and Interim Dean · Hofstra University Ganesh Sitaraman New York Alumni Chancellor's Chair in Law · Vanderbilt University To search our full list of experts visit www.expertfile.com Photo credit: Claire Anderson

Professors address students' climate anxiety
Professors at the University of Delaware preparing students for careers working on climate change are making sure to consider mental health issues as they send them out into the world. UD's Climate Change Science and Policy Hub, led by director A.R. Siders, is starting a series of initiatives – on campus and in the region – to tackle the challenge of what is known as climate anxiety. This involves traditional trainings but also innovations with creativity, art, video games and play. "Learning about and working on climate change causes climate anxiety, ecogrief, solastalgia – there’s a whole new set of terms being created just to describe the problem," said Siders, also an associate professor in UD's Disaster Research Center and Biden School of Public Policy and Administration. "This is a real mental health concern." This new way of approaching climate education has become even more critical as universities expand climate education – such as new climate schools, degrees, courses and even embedding it in general education courses, Siders said. The U.S. government is supporting a growing climate workforce, and it is expected that more people will work in climate-related careers. To reach Siders and set up an interview, visit her profile and click on the "contact" link. This will automatically send an email directly to her.
Recent Expert Placement: GOP-Led LI Towns Challenge Moving Elections to Even-Numbered Years
Lawrence Levy, associate vice president and executive dean of the National Center for Suburban Studies, spoke to Newsday about five GOP-led towns in Nassau and Suffolk that are challenging a new state law to move most local elections to even-numbered years. Levy called the law “a mixed bag” for political parties and candidates. He said the candidate at the top of the ticket could impact many of the results. “There is the risk that local issues will be drowned out … but it’s also an opportunity for a lot of people, who never bothered to pay attention to local races, to maybe do so if they don’t want to click a lever for just any old person without knowing something,” he said. Lawrence Levy is the Executive Dean of the National Center for Suburban Studies at Hofstra University. He's available to speak with media - simply click on his icon now to arrange an interview today.







