Top brand equity Experts
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Professor of Marketing; Faculty Director, Emory Marketing Analytics Center · Emory University, Goizueta Business School
All Things Fandom and Sports Analytics
Revenue Management & Dynamic Pricing Customer Relationship Management Sports Analytics Sports Marketing Fandom
E.T. Grether Professor Emeritus of Marketing and Public Policy · Haas School of Business, University of California, Berkeley
Hailed as the "father of modern branding"
Branding Brand Portfolio Strategy Global Brand Management Brand and Brand Building Storytelling
Professor, Faculty of Law · University of Ottawa
Teresa Scassa is the Canada Research Chair in Information Law at the University of Ottawa, Faculty of Common Law
Legal issues in Digital Cartography Citizen Science Intellectual Property Freedom of Expression Open Government
Assistant Professor of Marketing · Indiana University, Kelley School of Business
Niket Jindal is an expert in marketing strategy, marketing-finance, B2B marketing, advertising and bankruptcy.
Bankruptcy Advertising Marketing-Finance Marketing Strategy B2b Marketing
Knox Massey Distinguished Professor, UNC Kenan-Flagler Business School · UNC-Chapel Hill
J.B. Steenkamp is a world-renowned scholar on global branding and marketing.
Private Label Brands Marketing Strategy Emerging Markets Marketing Branding
William Halford Jr. Family Chair in Marketing | Associate Professor of Business Administration · University of California, Berkeley
Leading expert in neuromarketing and the application of biological methods to understand consumer behavior
Neuromarketing Neuroeconomics Consumer Neuroscience Behavioral Economics
Professor of Marketing and Senior Research Fellow at the Center for Marketing and Consumer Insights | Villanova School of Business · Villanova University
Charles "Ray" Taylor, PhD, is a go-to source on advertising, international marketing, branding and consumer behavior
Business Black Friday Big Event Advertising Marketing Advertising
Associate Professor of Business Economics and Public Policy · Indiana University, Kelley School of Business
Matthijs Wildenbeest's specialties include industrial organization, consumer search models, and structural econometrics.
Industrial Organization Applied Microeconomics Applied Econometrics
Chief Marketing Officer · Cleveland Clinic
Paul Matsen oversees one of the most recognizable healthcare brands in the world
Brand Strategy Digital and Social Media Building Brand in Healthcare Healthy Metrics Marketing in A Digital World
Chairman and CEO · Gibson Guitar Corp.
Hittin' The Best Note! Gibson's CEO plucks just the right strings as an experienced & energetic speaker on consumer branding, marketing
Fan Based Marketing How to Grow A Company How to Deal With A Government Investigation Marketing Your Brand Strategies for Leadership
Edwin W. Streetman Professor of Retail Marketing · Baylor University
Dr. Wakefield is the Edwin W. Streetman Professor of Retail Marketing at Baylor's Hankamer School of Business.
Sports Marketing Sports Branding Sports Psychology Team Sports Marketing Entertainment Marketing
Independent Director · Independent Consultant
Award-Winning IT Governance Professional. Published Author. Data Governance. Digital Transformation
It Governance Risk Digital Transformation Governance and Boards Data Governance
Joe Shoong Chair of Business | Associate Professor · Haas School of Business, University of California, Berkeley
Identifying and explaining skills and shortcomings in people's social, economic, moral, and political judgments
Judgment and Decision Making Moral Psychology Self and Social Judgment Consumer Experience
Executive Director, Masters of Science in Business Analytics Program · UC San Diego
Raymond Pettit has achieved an industry leadership position focused on strategic, sophisticated analytics.
Multivariate Data Analysis Outputs Media Advertising Marketing Brand Equity
Associate Professor of Marketing · Indiana University, Kelley School of Business
Lopo L. Rego specializes in the marketing - finance interface
Empirical Generalizations Customer Satisfaction Shareholder Value Creation Marketing-Finance Interface Strategic Marketing
CEO · Strutta
Dynamic and engaging speaker recognized as a thought leader in arena of social media and promotional marketing
Social Media Promotions Online Advertising Social Promotions Social Media Business Development and Operations
Founder & CEO · The CMO CLUB
3 Words: Gimme Some More! The CMO Club's CEO engages considered opinion built on a foundation of marketing success & effective collaboration
Business Development Building Brand Equity Sales & Marketing Innovation in Marketing
President & CEO · Loyalty Factor
National expert on building loyalty, enhancing employee and customer relationships and increasing brand loyalty to experience profit growth!
Core Drivers for Generational Integration Leveraging Change: Making It Manageable and Profitable Energizing Your Brand Invest in Trust and Increase Profits Relational Capital: Building Rapport Respect Trust and Credibility
Nestle-Hustad Professor of Marketing · Indiana University, Kelley School of Business
H. Shanker Krishnan's research focuses on the role of memory in brand equity, brand associations, and brand extensions.
Implicit Memory for Information Memory Interference Processes Role of Memory in Brand Equity Brand Associations Brand Extensions
President & CEO · Association of Registered Graphic Designers
An ICD.D, Institute-certified Director with branding, communications and marketing expertise unifying business and brand.
Independent Corporate Director Corporate Branding Early Stage Companies Best Practices/Brand Culture Reputation Management