Top brand equity Experts
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William Halford Jr. Family Chair in Marketing | Associate Professor of Business Administration · University of California, Berkeley
Leading expert in neuromarketing and the application of biological methods to understand consumer behavior
Professor of Marketing and Senior Research Fellow at the Center for Marketing and Consumer Insights | Villanova School of Business · Villanova University
Charles "Ray" Taylor, PhD, is a go-to source on advertising, international marketing, branding and consumer behavior
Associate Professor of Business Economics and Public Policy · Indiana University, Kelley School of Business
Matthijs Wildenbeest's specialties include industrial organization, consumer search models, and structural econometrics.
Chairman and CEO · Gibson Guitar Corp.
Hittin' The Best Note! Gibson's CEO plucks just the right strings as an experienced & energetic speaker on consumer branding, marketing
Edwin W. Streetman Professor of Retail Marketing · Baylor University
Dr. Wakefield is the Edwin W. Streetman Professor of Retail Marketing at Baylor's Hankamer School of Business.
Joe Shoong Chair of Business | Associate Professor · Haas School of Business, University of California, Berkeley
Identifying and explaining skills and shortcomings in people's social, economic, moral, and political judgments
President & CEO · Loyalty Factor
National expert on building loyalty, enhancing employee and customer relationships and increasing brand loyalty to experience profit growth!
Core Drivers for Generational Integration Leveraging Change: Making It Manageable and Profitable Energizing Your Brand Invest in Trust and Increase Profits Relational Capital: Building Rapport Respect Trust and Credibility
Nestle-Hustad Professor of Marketing · Indiana University, Kelley School of Business
H. Shanker Krishnan's research focuses on the role of memory in brand equity, brand associations, and brand extensions.
President & CEO · Association of Registered Graphic Designers
An ICD.D, Institute-certified Director with branding, communications and marketing expertise unifying business and brand.