Latest Spotlights
Aston University and Alpharmaxim unite to revolutionise healthcare communications campaigns
Aston University has teamed up with Alpharmaxim Healthcare Communications to apply the latest behavioural psychology research to develop a unique prescribing behaviour tool for healthcare ...
Counter-Marketing, Taxes, or Use Restrictions – What Leads the Pack in Decreasing Cigarette Consumption?
When it comes to marketing, the endgame is almost always to increase brand awareness, strengthen relationships between companies and consumers, and boost market share. But ...