Latest Spotlights
Countdown To the Big Game: Dr. Tyrha’s Top Five Super Bowl Commercials for the Past Five Years
Advertising executive and multicultural media expert Tyrha M. Lindsey-Warren, Ph.D., clinical assistant professor of marketing at Baylor University's Hankamer School of Business, , is a ...
A 'super' economic boost for the big game, courtesy of Taylor Swift
Could NFL executives have imagined a better scenario for this year’s Super Bowl? Only in their wildest dreams, according to UD sports marketing experts ...
Securing the Super Bowl: Who’s protecting the world’s greatest sporting event?
The Super Bowl is one of the most-watched events in the world, with the largest audience among all American broadcasts yearly. This year's event will ...
Was anybody ready for it? How Taylor Swift is taking profits beyond the wildest dreams of the Kansas City Chiefs and NFL this year.
It's happening ... and the NFL likely couldn't be happier now that the Kansas City Chiefs are returning to the SuperBowl. Ever since Taylor Swift made ...
Expert Insight: When it comes to Taylor Swift's impact on the NFL - media are contacting Emory's experts to know more
It's as if it has been the biggest love story since Grace Kelley married Prince Rainer or when Harry met Meghan for that matter. But ...
What Are Cardiac Arrest and Heart Attack?
Fast Action Saves Lives. When Buffalo Bills safety Damar Hamlin collapsed during an NFL game against the Cincinnati Bengals, it brought urgency to knowing signs ...
Declining viewership for live events, including the Super Bowl, presents concerns for advertisers
This year’s NFL Championship, best known as the Super Bowl, will again be one of the most watched events. But public interest in live ...
Ask an Expert - Are American Fan-Based Businesses at Risk for Decreased Revenue?
Modern fandom, according to Mike Lewis, is about having a passion for something—a sports team, entertainer, politician, fashion brand, a university—something. Lewis, professor ...
Trailblazing treatment by ChristianaCare physical therapists catches attention of NFL
ChristianaCare physical therapists have developed a trailblazing treatment to prevent muscle strains that has caught the attention of numerous sports teams, including the Los Angeles ...
Is Herschel Walker game-ready for the gridiron of Georgia politics?
He once dominated the NFL and is still considered the greatest college running back of all time. But Herschel Walker is now suiting up for ...