Haewon Yoon

Assistant Professor of Marketing · Indiana University, Kelley School of Business

Haewon Yoon is an expert in intertemporal choice, consumer financial decision-making, and debiasing intervention.

Healthcare Debiasing Intervention Intertemporal Choice Marketing Consumer Financial Decision Making

Ayelet Gneezy

Professor of Behavioral Sciences & Marketing · UC San Diego

Ayelet Gneezy’s research addresses a wide variety of questions pertaining to consumer behavior.

Prosocial Behavior Behavioral Pricing Social Preferences Consumer Behavior

Helen Colby

Assistant Professor of Marketing · Indiana University, Kelley School of Business

Marketing expert with a penchant for consumer decision-making, in matters of health and finances

Information Effects Financial Decision-Making Consumer Judgment and Decision-Making Health Decision-Making Self-Control and Goals

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