Daniel McCarthy
Assistant Professor of Marketing · Emory University, Goizueta Business School
Marketing expert focused upon methodologies and frameworks for predicting customer behavior to better understand firm-level outcomes
Missing Data Customer relationship management (CRM) using Digital Marketing and Analytics Customer-Based Corporate Valuation Marketing-Finance Interface Customer Lifetime Value
Ahmet H. Kirca
Associate Professor of International Business and Marketing · Michigan State University
Kirca is an expert in international marketing and marketing strategy
International Marketing Marketing Strategy Organizational Culture Tourism Industry Applied Meta-Analysis