Latest Spotlights
Countdown To the Big Game: Dr. Tyrha’s Top Five Super Bowl Commercials for the Past Five Years
Advertising executive and multicultural media expert Tyrha M. Lindsey-Warren, Ph.D., clinical assistant professor of marketing at Baylor University's Hankamer School of Business, , is a ...
Where Will Millennials Take Us?
They’ve been described as entitled, self-centered and shallow. “Selfie-stick wielding, ‘KeepingUp with the Kardashians’-watching, soft-in-the-middle whiners” – Psychology Today. Worldwide, though, millennials (to whom ...
Expert Insight: When it comes to Taylor Swift's impact on the NFL - media are contacting Emory's experts to know more
It's as if it has been the biggest love story since Grace Kelley married Prince Rainer or when Harry met Meghan for that matter. But ...
Safety concerns continue to climb: 54% of Americans say it is a priority
Church Mutual® survey finds interest for armed security at schools, worship facilities, as well as community and nonprofit organizations MERRILL, Wis. – As the summer vacation ...
U.S. economic challenges not expected to derail 2023 charitable giving
Church Mutual® survey finds more than half of Americans expect to maintain or increase their donations in the new year; uncovers giving trends by generation ...
Housing bubbles, student debt, stagnant salaries – America need a reset?
There’s an old saying we all know about those who don’t pay attention to history … they’re doomed to repeat it. Over and ...
Declining viewership for live events, including the Super Bowl, presents concerns for advertisers
This year’s NFL Championship, best known as the Super Bowl, will again be one of the most watched events. But public interest in live ...
Ask an Expert - Are American Fan-Based Businesses at Risk for Decreased Revenue?
Modern fandom, according to Mike Lewis, is about having a passion for something—a sports team, entertainer, politician, fashion brand, a university—something. Lewis, professor ...
Millennials at Work – Let our experts offer insight into the next generation of employees
Millennial workers now total 56 million, representing 35% of the total US labor force. How can organizations harness their unique talents and strengths? Goizueta Professor Andrea Hershatter ...
What Does the GameStop Buying Spree Tell Us?
Villanova School of Business assistant professor Keith Wright was in the chat rooms when individual investors were discussing pumping up the GameStop stock and forcing ...